In a recent post, I gave instructions for promoting your books on your LinkedIn profile by using the Reading List by Amazon application to post a book cover image and a link to your book’s Amazon sales page.
Another way to get visibility for your books on LinkedIn is to use the new Publications section on the profile. The great thing about this Publications area is that you can list any type of publication, regardless of whether it is available on Amazon. You can even list free ebooks or newsletters.
Just follow these four easy steps to promote your books and other publications on LinkedIn:
1. Click on “Profile” and make sure you are on the “Edit Profile” tab.
2. Go to the “Are You Published” area and click on “Add Sections.”
Note: If you don’t see the “Are You Published” box on your profile, look for a similar box that says “Add sections to reflect achievements and experiences on your profile.”
3. On the next screen, click the “Publications” button on the left and then click the “Add to Profile” button.
4. Complete the publication description on the next screen, then click the “Add Publication” button. Remember to include important keywords in your publication descriptions, to help people find your profile and your publications when they search by keyword.
Here is what the finished product looks like on my profile:
The book title is hyperlinked to the book sales page on my website. On my LinkedIn profile, the “Publications” section appeared below the “Experience” section, but you can move some of the sections around by dragging and dropping them.
To add additional books, go back into "Edit Profile" mode, scroll down to the "Publications" area, and click on "Add a Publication."
This is a reprint from Dana Lynn Smith‘s The Savvy Book Marketer.