This post by Jeremy Powers originally appeared on 12Most on 2/5/14.
Business is all about giving customers what they want. On your website, your prospects expect an awful lot from you. Your visitors want proof you are trustworthy, human, and smart. At the same time, however, your web visitors want, DEMAND really, you keep them entertained, informed and engaged.
How can you keep visitors to your website engaged?
The best method to keep your customers and prospects interested is to make your content interesting. The tactic we are focused on today is diversity of content type. Here are some content types readers enjoy. I encourage you to make your website more interesting by using all of them throughout the year.
1. Video
There are many ways you can use video to engage your website visitors. Sam Fiorella covered some great options using video just last week. I don’t think you need to use video all the time, but you can consider video your secret weapon. Video can give your website a serious traffic boost. As an added bonus, your regular visitors will appreciate the new medium.
2. Infographics
Infographics have been talked about for some time as a great source of link-bait. For our purposes, I want you to forget all that SEO mumbo-jumbo, and I want you to just think about creating something truly unique for your visitors. A one-of-a-kind graphic can be a simple thing. Some of my favorite infographics are hand-drawn, and they are my favorites because they are so memorable.
3. List posts
What is a list post? Ummm, I want you to open your favorite article here on 12 Most. That is a list post. List posts can be done in a variety of ways. You don’t have to expand on each individual item, but I recommend it. The nice thing about list posts is that these posts tend to encourage reader comments. The posts are “scannable,” and easy to appreciate with minimal effort by the reader.
Click here to read the full post on 12Most.