This post by Joanna Penn originally appeared on her The Creative Penn blog on 5/16/14.
I know you don’t want to think about any other sites for marketing!
But in this post, I outline why I think you should consider Slideshare and how I’m using it for both my brands, J.F.Penn thriller author, and Joanna Penn, professional speaker and non-fiction author.
Why care about Slideshare?
Slideshare is basically a presentation sharing network.
It’s a form of content marketing, but more visual, and if done well, it can be much more effective than writing a blog post on a topic, especially if you are unknown and your site has no ranking. Visual marketing is very much the big thing now. In an age of text overload, people are clicking more on visual content – whether that’s Instagram, pics on Twitter or Facebook, infographics or SlideShares.
It’s easily shareable and viewable on any social platform as well as on mobile devices. On the right, you can see a tweet that actually embeds the whole SlideShare so it can be read within Twitter. Awesome for twitterholics like me!
Slideshare is one of 120 most visited websites in the world, with 60 million monthly visitors. It ranks highly in Google for keywords, and you can use embedded hyperlinks to direct traffic to your site.
Click here to read the full post on The Creative Penn.