This post by Cathy Fyock originally appeared on The Working Writer’s Club on 8/14/14.
Getting clear on the purpose for your writing is one of the significant hurdles to getting your book completed. If you don’t know how you’ll use your book in your business, you may miss the mark or fail to leverage the full value of your authorship.
By being clear on how your book will benefit you and your business, you’ll find that you can justify the necessary time to write it. You’ll also find that identifying your purpose will provide fuel for your motivation and drive.
Look at the list below and determine which of these benefits of writing a book will fuel your motivation for getting your book completed. And, be sure to add to this blog by commenting [beneath the original post, here] on the benefits you plan to derive (or are currently receiving) from authorship.
To give to prospects as a “calling card”
To help sell your professional services
To establish your credibility
To gain media exposure