This post by Kim Garst originally appeared on Boom Social on 12/5/14.
As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content.
Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!
1. Create a ‘Best Of’ blog post:
This one is great, both as a way to repurpose old content and as a way to boost your search engine rankings. Create a blog post that lists all your other blog posts or articles on a particular topic. Name it “The Ultimate List of _________ Resources”.
2. Turn a blog post into a Slideshare:
Take key points from a popular blog post and convert them into a powerpoint presentation or PDFs. Upload to Slideshare for free and potentially reach a whole new audience! “15 Ways To Create New Content from Old Content” for example
3. Quote yourself on social media:
Read the full post on Boom Social.