This post by Juliet Rich originally appeared on her site.
Over the Black Friday-Cyber Monday weekend, I offered The Flaming Geeks Book of Geeky Trivia for .99 on an Amazon Kindle Countdown Deal. I didn’t have tiers, so it was 99 cents the whole time until it went back up to the list price of $2.99.
As I did when I offered it as a Free Book Promotion, I only marketed it by sharing it on my personal Facebook page. I did this a couple of times during the promotion.
The results:
Free Book Promotion – ~150 free downloads (no money for me), followed up with ~5 sales immediately after the promotion ended (yay money). Plus it netted me my first review (yay review!).
Kindle Countdown Deal – no downloads, no sales, no new reviews
Why didn’t it work?
Reason #0 – I need to do more marketing in general. But that was true of both cases.
Reason #1 – Everyone who follows me on Facebook who wanted it already had it.
Read the full post, which includes four more specific reasons plus analysis, on Juliet Rich’s site.