Over the course of the last two years the modern bookstore has been undergoing a resurgence in sales. The publishing industry have all reported that e-book revenue is down between 2-6% year on year and 12% across the board. The funny thing is, publishers  for the most part are making more money, primarily due to higher e-book prices, but most are seeing a modest increase in print sales.

Why are bookstore chains like Barnes and Noble enjoying a robust increase in book sales? I think the main reason is because they only stock physical books by new authors that the publisher is really hyping and perennial bestsellers by recognizable authors. Simply put, it is far easier to discover a great book in a bookstore, than try and find one online. So why are digital sales truly down? The answer is too many e-books being self-published by indie authors.

Independent and self-published authors release more books on a monthly basis than the trade houses do. This creates an influx of new titles that fall by the wayside and pollute the search engine results,  so it is almost impossible to casually browse and find something good.  E-Books are immortal, so they never go out of print. Like cobwebs constructed of stainless steel, they will forever occupy the virtual shelves of e-book retailers. Every month there are more and more books for readers to choose from and there are now fewer eyeballs split across more books, this is the real reason why e-book sales are down across the board.

Not only do self-published authors write legitimate books that nobody reads, but some are doing some very shady things. One enterprising software engineer posted 800,000 Kindle titles that were written by an algorithm and there is a growing trend of authors taking advantage of Kindle Unlimited to redirect people from the first page of the e-book to the end, so they instantly make the full amount of the monthly pool of funds.