Quick Links: When Less Is More on Social Media

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I don’t know about you, but I am totally overwhelmed with dealing with social media. It takes time to really connect and do justice to the people who are wonderful enough to engage with you. So when I read Jane Friedman‘s post on managing social media, I knew I wasn’t the only one. It has some great tips!

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When Less Is More on Social Media

June 22, 2016 by Chris Syme

Today’s guest post is from social media expert Chris Syme (@cksyme). Learn about her June master class.

Social media boasts some pretty staggering numbers: nearly two-thirds of American adults use social media. And 70 percent of those users ages thirteen and up are on Facebook, according to the Pew Research Center.

Authors feel the steady pressure to be on social media channels promoting themselves, promoting their books, and searching for those ever-elusive readers. Some marketers tout it like it’s a magic pill, encouraging authors to be in every possible corner of the social media universe. After all, you don’t want to miss anybody, right?

The trouble with this advice is that it is antithetical to the present marketing culture. Marketing in this day and age is not about casting a wide net to get all the fish. It’s about knowing who your audience is, understanding where the best spots to find them are, and going narrow with the best channels for optimum results. If you want maximum results from your social media channels, less is more.

Fewer Channels Means More Engagement
I have long been an advocate of being on fewer social media channels to maximize engagement. There are several reasons for that, but I’ll give you the main three:

• Finding where your audience members spend the most time makes it easier to target them.
• Spending time on channels that grab less than 25 percent of the users online is a waste unless it is a niche channel specific to your audience.
• Every channel is not conducive to selling. Choose channels where you can engage and sell.