Let’s start with some cold reality: My 2017 Q2 sales report is in.
I sold a grand total of 25 books, between two titles.
While my publisher assures me this is normal for a small press author between releases, I was somewhat distraught over this report.
There are a lot of reasons behind this dip in sales. As my publisher pointed out, I was in a lull between releases (my last true launch was March 2016, over a year before). Additionally, my personal life was in upheaval.
I had just settled back into my home in D.C. and returned to a full-time office job after two years of freelancing and flexibility. Additionally, a loved one was in the midst of chemotherapy treatments, and for whatever reason, the hubs and I had chosen to do an unusual amount of travel during this period.
In short, it was a busy and overwhelming time in just about every way. I was exhausted. This limited my ability to write consistently, let alone focus on marketing.
Sometimes, something just has to give.