Publetariat

The Strategic Use of Book Giveaways and How They Can Increase Earnings Potential

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This post by Jane Friedman originally appeared on her site on 1/30/15.

Over the last few months, I’ve observed a lot of chatter regarding the use of giveaways, especially for indie author book marketing and promotion. A summary of the most recent conversation can be found over at Porter Anderson’s post, ‘Who Decided Our Worth?’ Do Free Books Give Away Authors’ Value?

So, do free books hurt authors (or publishers, for that matter)? The short answer is no. For the long answer, keep reading.

 

What’s Your Funnel?

This is the key question that every strategic author needs to ask. The funnel is the path that readers take from becoming aware of you to becoming a fan.

Giveaways (or freebies) are popular for good reason; they’re a classic, frictionless way to make people aware of your work. Just about every industry has some way of using “free” to their advantage, particularly game, software, and app developers. If you can get a sufficient number of people in the door, and they like your stuff, you can sell them other things once you have some kind of trust or relationship in place.

If you’ve seen the famous Alec Baldwin speech in Glengarry Glen Ross—it’s a favorite of mine—it’s the same idea being expressed. A-I-D-A. First, get people’s attention—whether through an ad, a freebie, traditional media coverage, whatever. That creates interest. And if all goes well, you have desire and action to make a purchase later.

I don’t find it useful to discuss (or demonize) giveaways in the abstract, because unless we can tie it to a particular strategy for a particular author at a particular time, it’s impossible to evaluate it properly. If the giveaway leads to paying fans down the road, it’s smart. If the giveaway leads to no further action, then it should be reconsidered.

 

Read the full post on Jane Friedman’s site.

 

Lemons Into Lemonade: How To Deal With Online Harassment, Share Your Story

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This post by Christina Katz originally appeared on The Christina Katz Writing & Publishing Studio on 2/18/15.

I am always encouraging my students to turn their lemon life experiences into written lemonade. And this is me following my own advice.

I was persecuted and harassed in a huge online community yesterday, and lemme tell you, it was WEIRD.

The person doing the bullying seemed quite fixated on me and was following me around as I moved from group to group, offering me chastisements in a private Facebook message thread that she initiated.

I persistently asked to understand what her issue was with me, and my question was never answered.

The only comment that came close was, “I want you to buy into what I’m trying to do, that’s all.”

Sooo, yeah. Let’s just say chasing me around on social media is not a good way to get me to buy into to WHATEVER you are trying to do. Especially when you fail to communicate to me what that is.

In the end, I could not reconcile with the person, so I left a group she facilitated that I was part of, and reported her to the folks responsible for the larger groups’ existence.

But I did not get away from her before she took some totally uncalled for swipes at me.

 

Read the full post on The Christina Katz Writing & Publishing Studio.

 

Beating the Blurb Blues – Part One

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This post by Kat Sheridan originally appeared as a guest post on Sia Mckye Over Coffee on 1/14/15.

Last week Sia wrote an article on the trials and hair-tearing frustration of writing blurbs and pitches.

Since I have a business writing blurbs/cover copy, I offered to share some quick tips to make it less frustrating.

Your blurb is your most powerful tool for enticing readers to buy your book. All the good reviews or social media shouting isn’t going to work if a reader doesn’t get excited about the book’s content. You want to lure the reader in, hook them with an intriguing setup, and land the sale by leaving questions open that can only be answered by buying the book.

First, some terminology:

Tagline/Logline: This is the quick summary on the front cover that serves as a hook. It’s usually no more than twelve words, and is best at around six words.

Pitch: Also known as the “elevator pitch” because it needs to be short enough that you can recite it to an agent/editor in the duration of an elevator ride. Aim for no more than about two or three sentences and be able to recite it without blinking. My all time favorite pitch was from Judi Fennell pitching the romance In Over Her Head: “He’s a merman and she’s afraid of the water.” Fewer than ten words. She got the contract.

 

Read the full post, which includes a simple formula for writing a fiction blurb, on Sia Mckye Over Coffee.

 

My Kindle Countdown Deal Epic Fail

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This post by Juliet Rich originally appeared on her site.

Over the Black Friday-Cyber Monday weekend, I offered The Flaming Geeks Book of Geeky Trivia for .99 on an Amazon Kindle Countdown Deal. I didn’t have tiers, so it was 99 cents the whole time until it went back up to the list price of $2.99.

As I did when I offered it as a Free Book Promotion, I only marketed it by sharing it on my personal Facebook page. I did this a couple of times during the promotion.

The results:

Free Book Promotion – ~150 free downloads (no money for me), followed up with ~5 sales immediately after the promotion ended (yay money). Plus it netted me my first review (yay review!).

Kindle Countdown Deal – no downloads, no sales, no new reviews

 

Why didn’t it work?

Reason #0 – I need to do more marketing in general. But that was true of both cases.

Reason #1 – Everyone who follows me on Facebook who wanted it already had it.

 

Read the full post, which includes four more specific reasons plus analysis, on Juliet Rich’s site.

 

It's OK To Send A Message

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This post by Karen Harper originally appeared on Shelf Pleasure on 1/8/15.

I’m fully aware that over the years, fiction writers have been warned by that old Sam Goldwyn quote, “If you’ve got a message, send a telegram.” I know, I know, in mass market fiction, we’re writing primarily to entertain with great stories, memorable characters, adventure or thrills and gripping emotions rather than share a message.

Yet the longer I have written novels (over 30 years now,) I find I can’t quite follow that advice. Maybe it’s because I taught high school or college (Ohio State University) for 17 years. The teacher/instructor in me just won’t quit. Or maybe it’s because, even reading fiction, I like to learn something new and not only read a good story. Really, aren’t we learning something even if we read a fairy tale? Discovery is old as storytelling itself: Aesop’s fables are fiction and yet pack a punch.

So in my writing, although I usually begin with a setting I love—one with instant conflict embedded in it—and then progress to plot and character. I’m sorry, old Sam Goldwyn, but I think I do send a message, or at least try to inform my readers about something they might not know. Of course, I realize I can’t bog down the action. Interesting information has to be worked in, maybe through the heroine’s career or something huge (and evil?) she’s up against.

 

Read the full post on Shelf Pleasure.

 

January 2015 Author Earnings Report

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This post originally appeared on the Author Earnings site on 1/28/15.

Executive Summary
AuthorEarnings reports analyze detailed title-level data on 33% of all daily ebook sales in the U.S.

30% of the ebooks being purchased in the U.S. do not use ISBN numbers and are invisible to the industry’s official market surveys and reports; all the ISBN-based estimates of market share reported by Bowker, AAP, BISG, and Nielsen are wildly wrong.

33% of all paid ebook unit sales on Amazon.com are indie self-published ebooks.

20% of all consumer dollars spent on ebooks on Amazon.com are being spent on indie self-published ebooks.

40% of all dollars earned by authors from ebooks on Amazon.com are earned by indie self-published ebooks.

In mid-year 2014, indie-published authors as a cohort began taking home the lion’s share (40%) of all ebook author earnings generated on Amazon.com while authors published by all of the Big Five publishers combined slipped into second place at 35%.

 

Full Report
U.S. ebook sales have plateaued — or are even declining, relative to print — declare some widely-cited industry statistics. Publishing pundits opine that readers’ Kindles are all “full” now, and talk about the “glut” of ebooks. News articles imply that consumers are abandoning ebooks and are returning to print books, and then those articles speculate about whether ebooks were “just a fad.” Other pundits assert that indie authors will no longer be able to compete with the Big Five traditional publishers, now that those publishers have begun to price some of their ebooks lower.

Lots of speculation. Lots of flawed studies based on 2008 methodologies. Lots of inaccurate statistics. And very few facts.

As always, we turn to the data for real answers.

 

Read the full post, which includes numerous charts and graphs with accompanying analysis, on Author Earnings.

 

Let Us Now Praise Authors, Artists, Dilettantes, and Drunks

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This essay by John Yargo originally appeared on The Millions on 2/10/15.

1.
During summer break, sophomore year, my father and I took a short trip from our house on Sugarbush Drive (memorable streetname, unmemorable neighborhood) to visit the Jack Kerouac House. It was a 20 minute drive down I-4 to the small quaint house that is now situated a few blocks from a sprawling commercial development. Orlando was an agreeable town when Kerouac’s mother moved there, and while Kerouac wrote The Dharma Bums there. A few years later, the arrival of the Walt Disney Corporation would radically alter the landscape, physically and culturally.

We walked around the House and knocked on the door. Answering the door was an early-career MFA graduate, the House’s resident writing fellow. The three-month fellowship ostensibly afforded him the time to work on a play about a New Orleans jazz musician. A pair of sunglasses slid down his nose, exposing his puffy eyes: he was just then emerging from a hangover. Work, he explained, was going slowly.

When we asked for details about the House and Kerouac, the playwright politely pointed us to a neighbor, a retiree who was walking across the street. The pensioner claimed to have known Kerouac’s mother, who had actually owned the house, as well as Kerouac. She kept “a nice lawn” and “was a sweet woman,” but he was “a drunk” and a “druggy.” Whether or not it was true was beside the point. My father and I agreed the Orlando Tourism Board couldn’t have dreamed up a better touch of embellished authenticity than a curmudgeonly, fist-waving, stay-off-my-lawn Floridian to America’s Own Free-Love Dionysus. Granted, a residence of a 20th-century American novelist probably never earned much notice in the Tragic Kingdom.

 

Read the full essay on The Millions.

 

So What Do I Do Now?

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This post by Wendy Lawton originally appeared on Books&Such on 2/10/15.

How often do writers encounter a wrinkle of one sort or another and wonder, “So what do I do now?”

When I was writing my very first middle grade book on an obscure figure from history I was shocked to find my character featured in another middle grade book by a well-known children’s writer. I was devastated. I figured my story was already done. My big question was, “So what do I do now?” Happily I stepped back and realized that the story treatment was very different from mine and that my concept offered a series that was a unique presentation. I kept plowing forward and not only finished the book but found a publisher for the series.

We come across many a situation where we ask the question. Let me describe a couple. . .

Wrinkle: Say you are a writer who has been slaving away on a steampunk novel only to read that steampunk is dead in the water.

So what do I do now?

 

Read the full post on Books&Such.

 

Indie & Trad Publishing & Flying Monkeys On The Yellow Brick Road!

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This post by Bob Mayer originally appeared on his Write On The River site on 2/12/15.

As you negotiate your journey through the wonderful world of publishing, be careful of those flying monkeys as you gaze in the crystal ball of your career path.

Don’t take anyone else’s monkey as your own! We all are on our unique yellow brick roads to Oz, whatever Oz might be for each of us.

Lately I’ve run into some new writers at conferences who eventually whisper to me they’ve signed a traditional deal, but they’re afraid to mention it to anyone because they get castigated. The attitude seems to be that if the book is good enough to get a book deal, then self-publishing makes more sense.

What a change in just a few years when people would break open a bottle of champagne upon getting a book deal. Now one almost dares not mention it for fear of being ridiculed for not taking the indie route. There are some indie authors saying they will never go back to traditional publishing; the key phrase is “go back”. It’s curious that a lot of us who have been successful as indies actually started in traditional publishing, giving us a distinct leg up; along with a thing called backlist.

 

Read the full post on Write On The River.

 

Can You Successfully Use Word Templates to Create eBooks?

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This post by Kimberly Hitchens originally appeared on BookNook.biz on 10/5/14.

Once upon a time, (okay, about a month ago or so)  in a fit of curiosity, I decided to buy one of those advertised templates—you know the ones—make your ebook from WORD!  Why?  Because we get a lot of inquiries here.  In fact, we receive about 300 emails a day, believe it or not.  We get people asking why our services are “better” or different than what they can do themselves. A lot of what we do is invisible to the human eye.  This makes it hard to answer those types of questions without sounding self-serving.

As in, “well, gosh, we export and clean up the HTML, so that all the bad code that you can’t see with the naked eye doesn’t make your book go wonky when it’s opened on a Kindle.” This is a difficult sell, to be honest.  It’s the same difficult sell that I run into when I try to explain that Smashwords does not do the same thing that we do.  But, when you look at a sausage, do you know what’s inside it? Can you tell that one sausage-maker lovingly crafted his sausage from the BEST stuff, while the other used what remained on the floor after the first guy finished?  No, you can’t.  Not unless you already do this for a living, and if you did, we wouldn’t be having this conversation–would we?

An eBook-making Test:  Show, Not Tell.

In that vein, I decided to test what we do against those “DIY Word” templates that you can buy all over the Internet.  After all, a picture is worth a thousand words, right?  Perhaps, I thought, if I simply used one of those commercial templates, I could show–not tell–people the difference.  I made sure that I bought a well-written template, from one of the most reputable and best-known websites on the topic of bookmaking.  For both ebooks and print books.

 

Read the full post, which includes numerous images for comparison, on BookNook.biz.

 

Going Cold: Writing Emotion, the Earley Scale, and the Brilliance of Edwidge Danticat

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This essay by Dylan Landis originally appeared on Brevity on 2/7/15.

In a scene that is central to Edwidge Danticat’s novel Breath, Eyes, Memory, eighteen-year-old Sophie Caco’s mother guides her gently to her bedroom and “tests” her for virginity—with a finger, just as Sophie’s grandmother tested the mother and her sister every week.

It’s an invasion that shatters Sophie’s sense of boundaries and will make her loathe her body and sex, much as she loves the man she marries. But Danticat makes an interesting choice: She never describes the test itself, only the mother telling a mythical story to distract her daughter.

And during the test Sophie says nothing of her emotions. Afterward, she pulls up the sheet and thinks that now she grasps why her Tante Atie used to scream when she was tested.

Why would Danticat leave out those charged words that get right to the point, words like terrified, invaded, enraged? Early drafts (at least mine) and student writing are often marked by descriptions of strong feeling. Characters gaze at each other with overt love. They feel proud, ashamed, joyous and heartbroken, and the writers come out and say so.

What could be wrong with that?

Chekhov, in two letters he wrote in 1892, critiqued a story for a writer named Lydia Avilova, and told her exactly what was wrong with that: “When you describe the miserable and unfortunate, and want to make the reader feel pity, try to be somewhat colder—that seems to give a kind of background to another’s grief, against which it stands out more clearly. Whereas in your story the characters cry and you sigh. Yes, be more cold.”

 

Read the full post on Brevity.

 

An Incredibly Brief Introduction to New Media Lit

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This post by Matthew Burnside originally appeared on Ploughshares on 2/5/15.

Let us consider a form mired in its indefinability: new media lit. I’ve found that nothing – not even poetry – can alienate a reader more quickly than encountering it. Normally I would resist trying to encapsulate an entire genre into one shell of a definition, but because we don’t have a lot of time here and my purpose is simply to expose you to the very distant edge of what the genre has to offer (whether you choose to step further is up to you), let’s stick with a radically basic, extremely flawed definition: New media lit is any “literature” that appears online, utilizing the myriad tools of technology and often allowing a greater degree of reader interaction than does offline literature.

This stuff has been around for a while—since Michael Joyce first doled out a floppy disk to his peers bearing the first (arguably) hypertext story entitled “Afternoon, a Story” in the late ’80s—but only on the fringes of literature, existing more as a novelty than as a respectable form. Robert Coover hailed its potential more than anyone, seeing it as perhaps the natural evolution of literature—the product of emerging media and our increased connectedness to technology. At a certain point in the 1990s, for some, new media lit seemed to be the inevitable future.

It was a future that never came to pass. But today, as digital literacy and the capacity for multimodal thought processing increases light years with each new generation beyond the previous one, I think it’s worth dipping into the digital waters again, if only to challenge our notion of what literature is and consider what else it can, and might, one day be.

 

Read the full post, which includes links to some online New Media Lit, on Ploughshares.

 

After Harper Lee Novel Surfaces, Plots Arise

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This article by Alexandra Alter and Serge F. Kovaleski originally appeared on The New York Times on 2/8/15.

MONROEVILLE, Ala. — One morning late last summer, Tonja B. Carter was doing some legal work for her prized client, Harper Lee, when she found herself thumbing through an old manuscript of what she assumed was “To Kill a Mockingbird.” The characters were familiar, as they would be to millions of readers — the crusading lawyer, Atticus Finch, and his feisty daughter, Scout. But the passages were different. Atticus was much older. Scout was grown up. The story unfolded in Alabama during the racial turmoil of the 1950s, not the Depression of the 1930s.

Confused, Ms. Carter scanned the text, trying to figure out what she was holding. It was a novel titled “Go Set a Watchman.” It may be one of the most monumental discoveries in contemporary American literature.

“I was so stunned. At the time, I didn’t know if it was finished,” Ms. Carter recalled in an interview on Saturday, her first extensive comments about the discovery. She went to see Ms. Lee and asked her if the novel was complete. “She said: ‘Complete? I guess so. It was the parent of “Mockingbird.” ’ ”

The recovered manuscript has ignited fierce debate — much of it speculative — about why Ms. Lee waited so long to publish again, whether the book will stand up to her beloved first novel, and whether the author, who has long shied away from public attention, might have been pressured or manipulated into publishing it.

And as word of the new book spread in her hometown, the fog that long shrouded the enigmatic, publicity-shy author — known to most as Nelle — has only deepened.

 

Read the full article on The New York Times.

 

Are You In Style?

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This post by Kate Siegel Bandos originally appeared on San Francisco Book Review on 2/5/15.

Fashion and other popular magazines, TV shows, and numerous websites tell us how we should be dressing, doing our hair, and decorating our homes so that we are always IN STYLE. What about publishers? Are you paying attention to being up-to-date with writing styles?

If you are working with a seasoned editor, hopefully they know the latest style rules for writing. Of course, there is more than one “style” book that details the dos and don’ts of writing. However, you will always be safe—especially when writing materials for journalists, if you follow the AP (Associated Press) style guidelines.

How writers and journalists feel about commas is almost as divisive as the views of Democrats and Republicans. The Oxford comma (also known as the “serial comma” or “Harvard comma”) is the name given to the optional final comma in a series. In the phrase “ham, egg, and chips,” it’s the comma between “egg” and “and.” While the AP Stylebook advises against it, others insist on it because it makes the meaning clearer. Like everything that is optional, it has its adherents and its detractors. But make a decision and be consistent.

For the 2014 edition of AP Stylebook, there were five key changes that you should be aware of for both your book(s) and all media materials:

 

Read the full post on San Francisco Book Review.

 

A Humdinger Ending

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This post by Janie Bill originally appeared on Savvy Authors on 1/8/15.

Endings can make or break an entire story. We’ve all heard about the protagonist’s motivation dictating his actions. His motivation shapes the plot and determines the big finale of the story. Whether you’re a plotter with an outline, or a panster with a completed first draft, once you’ve decided the resolution, revise with a mind to bolster the ending. Set up the elements before you reach the final chapter.

 

1. Say It Like You Mean It

Gossip, gossip, gossip. We’ve all been victims. We’ve done our share of spreading seedy details about others too. It catapults a person’s reputation from dreary housewife into conniving diva. The neighbor who wears high heels with a pajama top to walk down the driveway and pick up the morning paper becomes headline news.

Embellishing the facts is delicious. Tension skyrockets every time a character expresses a strong opinion about the antagonist.

“He’d kill a kitten in a playground.”

“That woman cheated on her husband and then took his entire savings while he was away in the war.”

 

2. Spread the Dirty Laundry

Readers love to hate and they love to find a reason to hate. A great excuse to disapprove of a person comes from casting judgment on him.

Exposing the dark secrets of the antagonist’s past does wonders for turning the readers against him. Character traits we as a society can’t forgive include, harming our neighbors, abusing pets and children, and showing a lack of respect toward the environment. The antagonist loses supporters when he only thinks of himself. The reader yearns to find fault where the antagonist deserves his upcommance.

The anatomist beats his dog. He refuses to share his cookies with his mother. He chews out a cashier at the grocery store.

 

Read the full post, which includes eight additional bullet points with further explanation, on Savvy Authors.