From Sandy Nathan & YourShelfLife.com: Award Winning Book Covers: Your Book WILL Be Judged by its Cover. Make It Sing!

Most of the Indie book contests, like the Benjamin Franklin Awards, IPPYs, Indie Excellence, and all the rest, are closed for the year. The books have been submitted and they’re being judged. Will your book win? Two factors have a very large weight in determining whether you walk away a winner––or get passed up: Your COVER and your TITLE. Today we’re going to talk about book cover design. While it may be late if you’ve got books in competitions this year, you can use what follows for future years.

"It May Be Forever" Cover by Lewis Agrell

[The original of this article is illustrated with beautiful book covers by Lewis Agrell. They don’t up on this site. Please go to  Your Shelf Life.com to see the covers. "It May Be Forever" Cover by Lewis Agrell appears here. I love this cover!]

I’m very pleased to introduce my second guest blogger, Lewis Agrell of The Agrell Group. Lewis and I go back years. He designed promotional materials for my first book, Stepping Off the Edge. I loved what he did and called on him to do the same for Numenon. Lewis designed a one-sheet for Numenon, book marks, and a gorgeous over-sized post card. He also designed the e-book that I’ve been giving out to those who sign up for my email newsletter. And his wife, Kathryn, edited it. What a team!

I think this blog is going to be known as the “get deep into the psychological underpinnings of writing & publication” blog. Irene Watson of Reader Views introduced us to Jungian personality type. I added a bit, and now Lewis is going to introduce concepts that I learned originally in graduate school in counseling.

Knowing these concepts is very important: They’re operating in your buyers’ minds and souls (and yours) whether you know it or not. Better to know it. But don’t worry! Lewis Agrell makes them user friendly!

Lewis has been kind enough to let me illustrate the blog post with some of his covers. And now, here’s Lewis Agrell on book cover design:

WHAT MAKES A GOOD BOOK COVER DESIGN?

In my estimation, the best covers are the ones that are the most beautiful. Billions of dollars are spent every year in advertising, fashion and manufacturing to infuse more and more beauty. Why? Because beauty attracts the eye. That’s why the most beautiful models, actresses, cars, houses and boats cost the most  money. Beauty is a precious, treasured commodity. Beauty has specific qualities. These qualities are harmony, balance, unity, synthesis, and refinement. Designers struggle to make the colors and design elements (fonts, photos, illustrations, and other graphic elements) work in such a way that the greatest beauty is attained.

 

KILLROD The Cross of Lorraine Murders. Cover by Lewis Agrell. Simple, elegant design employing archetypes––the cross and circle, which also looks like a moon.

[Cover shown on YourShelfLife.com: KILLROD The Cross of Lorraine Murders. Cover by Lewis Agrell. Simple, elegant, & beautiful design employing archetypes––the cross and circle, which also looks like a moon. Love this, too.] 

Attributes of the Designer

Why are some designers better than others? This is not a simple question to answer. Designers must be trained in the basics of graphic design, particularly color theory. The other qualities that are necessary are:

  1. Experience (it helps to have tried many different approaches to design work, and learned what does, and does not, work)
  2. Intelligence—reading as much as possible about the industry is very helpful, because it is important to stay current, not only with the latest design movements and techniques, but also the tools of the trade (computers and software).
  3. Worldly awareness: it helps to know what is going on in the world, because world events are often reflected in design work. Witness particularly the dynamics of the sixties and the seventies, when many social shifts occurred. Designers and illustrators exploded with new ways of working, as a reflection of the dynamism of the period.
  4. Sensitivity. A designer must be sensitive to the material with which he/she is working, as well as to the needs, desires, and expectations of the client.

“As he thinketh…so is he”

An individual’s consciousness can vary tremendously. Wherever a person places the bulk of his attention will indicate the level of awareness. People are generally focused either physically, emotionally, or mentally. It is best for a designer to have as high an awareness level as possible.

Why is this critical?  Because a designer, or any creative person, cannot create beyond his or her level of awareness. When a high level of awareness is attained, that individual also has a connection to the lower levels, having passed through them, at some point in his or her maturation.

For example, a designer who is entirely focused on the physical realm, would not do well with a project focused on matters of the heart. A designer who is swept up in the world of emotions, would not do well with a project that has deep philosophical leanings.

In the mental realm, there are three areas of focus:

  • The lowest is the subconscious. Designers focused on this level create work that is very dark and mysterious—perhaps even very ugly and horrifying—and certainly distorted and misshapen. The primary color in their palette is black.
  • The next mental level is that of the concrete mind. This is the realm of logic and reasoning. This is the area of scientists and mathematicians. The design solution from an artist focused on this level will be very balanced and harmonious. The Golden Ratio, or Divine Proportion (approximately 1.618) might be very important for a designer on this level of consciousness. Someone who has a mental focus labors very carefully to determine a proper approach, utilizing logic, reasoning and analysis.
  • The highest level is known as the superconscious. In this level, symbolism is very important to the designer. Also, the designer will use a palette of very bright, cheerful, and uplifting colors. The keys to identifying designers who work on this level are a) their work reflects a wide variety of creativity or understanding; and b) they generally “know” immediately what the best solution will be for various projects. The “Eureka!” moment is very common for these designers. They will usually have a vivid mental image in mind before a person finishes explaining a concept to them. They think very quickly.

Many designers specialize in one particular area. This is because they have a strong physical, emotional, or mental strength, and design in that area.

 

 clean, catchy, powerful. Does the job!

[Cover shown on YourShelfLife.com: "The Money Belt" This is not a "grunge" cover. Great for mass market book. I love this cover: clean, catchy, powerful. Does the job!]

The “grunge” look

If beauty is so important, why is there a “grunge” movement? The reason for this may be a temporary backlash to the “perfection” that can be created by computers. A world saturated with the unwavering perfection that computers are capable of creating can become a bit maddening to designers who like to put a more human touch to their work, so designers are fighting against the coldness of computers with “grungy” designs—those that appear as though they are not created from the computer, even thought the computer remains an indispensable tool for production.

This will become overused and will be rejected in time, in the same way that the psychedelic look passed away at some point in the early seventies. Great beauty will always be the sine qua non for designers. Deviations from beauty are only a temporary stylistic meandering. For example, ugliness will never gain a foothold in auto manufacturing because of the importance of high volume sales. When one particular car was created that people thought was not beautiful (the Edsel, 1958), the car sales were dismal. Car manufacturers don’t want a repeat of that noted failure.

What catches the eye besides beauty? Newness and uniqueness. An example of this is reflected in the story of the designer who needed to create a new cereal box to be displayed in grocery stores. He saw that all of the boxes had bright, vibrant colors. So, what did he chose to do? He created a cereal box that was mostly white. This “non-color” stood out from the rest of the boxes on the shelves, gaining that valuable eye-catching quality.

 

"Mediterranean Madness"  Cover by Lewis Agrell. In a genre cover, the designer must give readers what they expect. Wow, and good design.

[Cover shown on YourShelfLife.com: "Mediterranean Madness" Cover by Lewis Agrell. In a genre cover, the designer must give readers what they expect. Wow, and good design.] 

Genre design

There are genres of books that have a “standard look,” that the buyer expects to see, for example, romance novels. All purchasers of romance novels want to see an image of a very strong, handsome, romantic yet masculine man embracing a beautiful woman on the cover of the book. To deviate from this “formula” is to risk loss of sales.

The same is true with fantasy novels. The buyers want to see a careful rendering of a dragon, or some such fanciful creature. Wouldn’t it be odd to see a biography without a painting or photo of the person about whom the book was written? The challenge for the designer, when dealing with these genres, is not a simple one. He/she must create something similar, yet unique and powerful.

How to pick a designer for your book

The easiest way is to examine the designer’s website and see if there is a style that is similar to what you imagine for your book. If you like what the designer has done, but don’t see something that you are looking for, simply send an email to the designer and ask if he/she has done anything similar to what you have in mind. Very often, the designer will have work that is not on the website.

If you still have doubts about the artist’s ability to create what you want, you can always hire the artist to do a concept sketch. If you are less than happy with the concept sketch, you can then either ask for another sketch, listing your desires, or you can thank the designer for his work (be sure to send a check for the hard work!) and then move on to another designer.

Designing your own cover

Don’t do it. That’s my answer to all writers who want to design their own cover. You have put a lot of energy into your book. You want the cover to reflect as much energy and power as your carefully groomed text. The person who can provide that energy and power is someone who is trained in graphic design.

Graphic designers have spent years, or decades, perfecting their art.Keep in mind that they spend eight hours a day, five days (or more) a week, twelve months a year, year in and year out, working to perfect their craft. They have tried and failed, so they know what doesn’t work. They have succeeded, and their work has been tested in the marketplace.

Simply put, they know what they are doing.

You wouldn’t rewire own your house yourself; you’d hire a professional electrician. The same goes for book cover design: Hire a professional. Sure, it can be expensive, but the extra “oomph” that you get in the professional design may translate into an increase in the number of books sold, simply because people are attracted to and impressed with the cover design! To sell the most books, save your pennies and hire the best graphic designer that you can afford. You’ll be grateful that you did when you see the results.

Please, don’t take my word for it. Talk to authors who have used professional designers to create their covers. You might be surprised by what they say.

 

"No Sisters Sisters Club", an engaging cover for a Young Adult book.

[Cover shown on YourShelfLife.com:  "No Sisters Sisters Club", an engaging cover for a Young Adult book.]

Lewis Agrell has been an award-winning professional designer and illustrator for thirty years. He worked as the Chief Artist for the New York Times Company at its largest regional newspaper for ten years. He and his wife, Kathryn (a writer/editor) are the principal owners of The Agrell Group, a graphic design/creative writing firm, located in Prescott, Arizona. To contact them: Lagrell@commspeed.net or Kagrell@commspeed.net   Phone: 928.445.7038.

From Sandy Nathan: It’s been a privilege to share Lewis’s thoughts and words with you. Here’s a surprise. You may think that book covers of this quality must be very expensive. Not so. Lewis’s covers––front, back, spine––usually run between $500 and $1,200. You may want to consider him for your next book.

[This article comes from  is from YourShelfLife.com. Your Shelf LIfe is about increasing the shelf life of your book––and you. It’s dedicated to sanity and success for authors. This article on book covers is illustrated with gorgeous covers by Lewis Agrell. They aren’t showing up on this site. Please go to  Your Shelf Life.com to see the covers.]

 

How to Start (or Start-over) Building Your Personal Brand

This article originally appeared on the Skelliewag site on 3/31/09. The article is about personal branding, which is a key component in building your author platform. 

A ‘personal brand’ is in many ways synonymous with your reputation. It refers to the way other people see you. Are you a genius? An expert? Are you trustworthy? What do you represent? What do you stand for? What ideas and notions pop up as soon as someone hears your name?

If you’ve been around for a while you’ve probably already developed a personal brand. People recognize your name, what you’re working on, what you offer and what you’re about. That being said, your personal brand might be a little weak and disjointed. If you’d like to make it stronger, I’m going to help give you the tools by outlining what I believe to be the components of a strong personal brand.

If you don’t feel like you have a personal brand yet, this post will show you how to go about building one. But first, it might be worth talking a little about the value of your personal brand and why we might want to create one in the first place. 

A smart investment

Your personal brand has the potential to last longer than your own lifespan. While the projects you’re working on might get sold onwards or shut down, your personal brand will persist and (hopefully) add value to each new project you create. If you consider yourself to be in this particular game for the long-haul, whether it’s online business or just online creativity, a good personal brand is the single most valuable investment you can make. People will follow your brand from project to project if they feel connected to it.

One example from my own experience that highlights the long-term importance of a personal brand occurred when I launched my second blog. I announced it on this one, hoping to give it a little head start but expecting to build up an audience mainly from scratch. Instead I found the second blog had accumulated over 1,100 subscribers in under five days.

When launching new projects, your personal brand has the potential to guarantee you never have to start from scratch again.

Your personal brand is not just you

Because your personal brand is built from the thoughts and words and reactions of other people, it’s shaped by how you present yourself publicly. This is something that you have control over. You can decide how you would like people to see you and then work on publicly being that image.

You should plan your personal brand based on your aims. If you want to sell an expensive course in watercolor painting you’ll need to be seen as someone with the authority to teach others on the topic. If you want to get work for high-end design clients you’ll need to be seen as a runaway talent with a professional attitude. Two useful springboard questions are:

  • How would you like potential customers/clients to think of you?
  • How can you publicly ‘be’ that brand?

The second question is an important one, but a tricky one. Your personal brand is composed of your public actions and output in three main areas:

1. What you’re ‘about’. Seth Godin is about telling stories, being remarkable. Leo Babauta is about simplicity and habit forming. Jonathan Fields is about finding ways to build a career out of what you love doing. Think about the key ideas you would want people to associate with you.

2. Expertise. Every good brand involves the notion of expertise. Nike brand themselves as experts in creating quality and fashionable sportswear. Jeremy Clarkson (host of Top Gear) is an expert on cars. Even if you’re not interested in marketing your advice you need to create the perception that you are very good at what you do.

3. Your style. This is not so much what you communicate about yourself, but rather, how you do it. Are you kind and unusually enthusiastic, like Collis Taeed? Are you witty and raw, like Naomi Dunford? Are you confident and crusading, like Michael Arrington? Hopefully you’re none of these, or at least, not in the same way. Your style of delivery should be as unique as any other aspect of your personal brand. This doesn’t mean you need to sit down and brainstorm how to be different. If you don’t actively imitate anyone else, it will happen naturally.

Read the rest of the article on Skelliewag.

The Reality Of A Times Bestseller

This article, by author Lynn Viehl, originally appeared on GenReality. In it, Lynn crunches the numbers on her novel, Twilight Fall, which debuted at #19 on The New York Times Bestseller List and went on to sell nearly 75,000 copies in its first 5 months of release. It will come as a shock to most aspiring authors that Lynn has netted $0 to date on the book. 

A few years ago I made a promise to my writer friends that if I ever had a novel hit the top twenty of the New York Times mass market bestseller list that I would share all the information I was given about the book so writers could really see what it takes to get there. Today I’m going to keep that promise and give you the stats on my sixth Darkyn novel, Twilight Fall.

We’ve all been told a lot of myths about what it takes to reach the top twenty list of the NYT BSL. What I was told: you have to have an initial print run of 100-150K, you have to go to all the writer and reader conferences to pimp the book, you can’t make it unless you go to certain bookstores during release week and have a mass signing or somehow arrange for a lot of copies to be sold there; the list is fixed, etc.

I’ve never had a 100K first print run. I don’t do book signings and I don’t order massive amounts of my own books from certain bookstores (I don’t even know which bookstores are the magic ones from whom the Times gets their sales data.) I do very little in the way of promotions for my books; for this one I gave away some ARCs, sent some author copies to readers and reviewers, and that was about it. I haven’t attended any conference since 2003. To my knowledge there was no marketing campaign for this book; I was never informed of what the publisher was going to do for it (as a high midlist author I probably don’t rate a marketing campaign yet.) I know they did some blog ads for the previous book in the series, but I never saw anything online about this particular book. No one offered to get me on the Times list, either, but then I was never told who to bribe, beg or otherwise convince to fix the list (I don’t think there is anyone who really does that, but you never know.)

Despite my lack of secret handshakes and massive first print runs, in July 2008 my novel Twilight Fall debuted on the Times mm list at #19. I’ll tell you exactly why it got there: my readers put it there. But it wasn’t until last week that I received the first royalty statement (Publishing is unbelievably slow in this department) so I just now put together all the actual figures on how well the book did.

To give you some background info, Twilight Fall had an initial print run of 88.5K, and an initial ship of 69K. Most readers, retailers and buyers that I keep in touch with e-mailed me to let me know that the book shipped late because of the July 4th holiday weekend. Another 4K was shipped out two to four weeks after the lay-down date, for a total of 73K, which means there were 15.5K held in reserve in the warehouse in July 2008.

Here is the first royalty statement for Twilight Fall, on which I’ve only blanked out Penguin Group’s address. Everything else is exactly as I’ve listed it. To give you a condensed version of what all those figures mean, for the sale period of July through November 30, 2008. my publisher reports sales of 64,925 books, for which my royalties were $40,484.00. I didn’t get credit for all those sales, as 21,140 book credits were held back as a reserve against possible future returns, for which they subtracted $13,512.69 (these are not lost sales; I’m simply not given credit for them until the publisher decides to release them, which takes anywhere from one to three years.)

My net earnings on this statement was $27,721.31, which was deducted from my advance*. My actual earnings from this statement was $0.

*Publetariat editor’s note: many aspiring authors don’t seem to know that when a publisher gives an author an advance, it’s a loan against future royalties earned on the book. The publisher witholds royalties from the author until the advance is repaid in full.

Read the rest of the article on the GenReality site.  Be sure to read the comments beneath the article as well; in them, several other multiply-published and bestselling authors weigh in with their own, similar experiences.

The Writer’s Inner Critic Part I: Know Your Enemy

In this article from psychologist Carolyn Kaufman, which originally appeared on her Archetype Writing site, Dr. Kaufman explains the psychological underpinnings of the Inner Critic. In part two, she provides some practical advice for dealing with the Inner Critic in a positive way. 

All of us have an inner Critic; unfortunately, its voice tends to be particularly strident when we sit down to write. “You’re no good at this,” it says. “Your ideas are stupid. Why would anyone want to read what you wrote anyhow?” Or maybe it waits until you’re actually pounding away at the keys. “That’s not the right word,” it announces. "You’re doing a terrible job of getting what’s in your head on the page. How can you call yourself a writer?”

The inner Critic doesn’t just torture writers; it’s also responsible for clinical depression and anxiety. (It’s no coincidence that mood disorders are more common in writers than the general population.) But psychotherapists know just how to deal with the inner Critic; in fact, even the most vicious Critic will fall before cognitive-behavioral techniques when they’re wielded by someone truly determined to be the victor.

We’re going to look at the psychology of the critic in this article; in part 2, we’ll get out the heavy-duty CBT (cognitive behavioral techniques). Warn your Critic now, it hasn’t got much time left!

Where That Voice Comes From: A Psychodynamic Perspective

Sigmund Freud proposed that the personality or psyche has three parts: the id, the ego, and the superego. While the id is often compared to the devil that sits on one shoulder and the superego to the angel on the other, the superego is really the one responsible for the Critic’s hurtful and demeaning remarks. In other words, your Critic masquerades as a helpful little angel that just wants the best for you.

So how did we all get tricked into believing that halo is real?

When you were born, you didn’t have a superego yet. You hadn’t learned any rules and you didn’t worry that you were going to do something wrong. You were all id–when you wanted something, you wanted it immediately without regard to societal rules or pleasantries. That didn’t make you wicked, it just meant you were focused on your own needs.

In older children and adults, the residual id is the part that secretly hopes the other person will choose the smaller piece of pie, the part that urges you to skip work (or school) and sleep in, the part that would rather pursue a hobby than pay the bills or visit the in-laws. Because the id has no sense of morality, our id-like behavior is never meant to harm others; in fact, the id is important because it reminds us to take care of our own needs and desires.

How We Develop Guilt

As we form the strongest, most crucial bond with our caregivers, called attachment, we begin to introject, or incorporate, those caregivers’ values.

Our desire to please the people we love and who love us causes us to develop the conscience, which is responsible for holding information on what’s “bad” and what has been punished, and the ego ideal, which holds information on what’s “good” and what you “should” be doing. Together, the conscience and ego ideal form the superego. (From a psychodynamic perspective, people who fail to develop a conscience haven’t attached normally to caregivers because they were mistreated or neglected. When we don’t love and feel loved, there’s no reason to try to please the adults around us.)

Because the superego’s entire job is to keep us in line with society’s expectations, it’s voice is punitive, contemptuous, and loud. Some of its favorite words and phrases are “should,” “have to,” “must,” “ought to,” “can’t,” “shouldn’t,” and “mustn’t.” Every single time you think or say these words, your superego is running the show.

The Mediator’s Failings

The ego’s job is to mediate between the id and the superego, but its tools–defense mechanisms–often come up short when it comes to creative endeavors. The ego needs evidence that we’re getting it right (whatever “it” is)–and there are no “right” answers in the creative world.

Beyond Understanding

[With psychodynamic approaches] people got insights into what was bothering them, but they hardly did a damn thing to change. – Albert Ellis

As you’ve probably discovered, knowing that the critic is there, and even how much it affects your work, doesn’t necessarily mean you know how to make it shut up, already.

There are two hurdles everyone who wants to make changes must face. They’re big hurdles, but there are really only two.

Read the rest of the part one, and part two, on Archetype Writing.

Win Book Contests – Make Your Book a Winner!

Most of the 2009 book contests are closed. The books are and supporting materials are in. The judging is on. The contestants hyperventilate as the countdown continues. Will they be finalists? Actually win?

A nice thing about book contests is that you are an award winner even if you’re “just” a finalist. In the same way that Academy Award nominees get to say, “Academy Award nominee Snelda Grottie” forever, you can say Benjamin Franklin Award Finalist. Being a finalist counts as an award!

I’ve got my book, Numenon: A Tale of Mysticism & Money, in five contests. I’m about to freak out. Should I have entered it in different categories than the ones I entered? Where’s the receipt from that very prestigious competition I took a chance on? I did enter it, didn’t I?

The anxiety will continue for the contestants until the finalists are notified. And longer, until the winner is announced––often at Book Expo America, the largest  book publishing event in North America. This year, BEA is May 28 to 31 in NYC.

It’s a little late for an article about setting your book up to win in 2009 book contests, but I’ve got to do something to fill the time.

I’M SANDY NATHAN. So far, I’ve won eight national awards for my two books. I’ll post a list of my wins at the end of this article.

Less well known is the fact that I also have experience as a book contest judge. My writerly credentials, contest wins, and the fact that I graded papers at Stanford’s Graduate School of Business for 18 spring quarters make me an ideal candidate for judging.

I love it, truly. Brings back memories. I used to work for a top rated Stanford professor along with a jaded team of other smart people. Every year, he gave each of us a FOUR FOOT TALL stack of academic papers to grade OVER THE WEEKEND. Brutal.

I got really good at separating fluff from substance. Fast.  The books presented to me to judge remind me of those wonderful days of the nonstop pursuit of achievement, which I have not left behind.

HOW CAN YOU WIN A BOOK CONTEST?

If you win a book contest, chances are you already know how to win it. Here’s a story: When the Publisher’s Marketing Association (now the Independent Book Publishers’ Association) notified me that my book, Stepping Off the Edge, was a finalist in the 2007 Benjamin Franklin Awards in the New Age/Spirituality category, I boo-hooed. They choose only 3 finalists per category nationwide, one of which would be the winner. This was the first contest I’d entered. My first book.

“Oh, I can’t believe it. I’m so excited. Oh, my God. I’m so grateful. One out of three finalists! I can’t believe it. This is so wonderful!” I walked around our ranch emoting tearfully. Then something happened.

The overarching category of my writing is spiritually––which is based on spiritual or religious experience. That’s because I have spiritual experiences and have had them all my life. In the cacophony of my inner dialogue, one voice stands out. It’s calm, clear, unaffected, and never wrong. I think of it as God. This voice spoke:

“What’s the big deal, Sandy? You’ve been a straight A student most of your life. Why shouldn’t you win? You know what went into that book.” There was a pause and more communication. “Don’t you trust Me to reward you? To notice that you’ve done a good job? Don’t you think I care about you?”

Oops. My tearful gratitude had the smell of a contestant on a TV quiz show flipping out over winning a new refrigerator. It was an unnecessary display of ego and self importance, which also pointed to my lack of faith.

So let’s leave that behind and talk about how to win.

The key is: If you win a book contest, you already know how to set up a winner. It’s a job of work, like mucking out stalls at our ranch.

Just like winning a horse show class.  You win the instant you ride into the arena on a winning horse. Similarly, you win in a book contest the instant the judge looks at the array of books he or she has to judge. Your book has to leap out of the stack of ho-hum contenders and SING. Also tap dance.

HOW DO YOU DO THIS? WITH YOUR BOOK!

1.  HARDBACKS SHOW UP BETTER. You’re a judge.  Thirty or forty books are sitting on a table. You won’t read all of them. You see well-designed hardback with a killer cover. Your eyes and hands gravitate to it. Wow. It’s beautiful. Paper even feels classy. You put the book in the “keeper” pile. Hardbacks have more weight in competition.

Numenon: A Tale of Mysticism & Money

Numenon: A Tale of Mysticism & Money. Your cover should hook the viewers’ archetypes: The symbol in the middle of my cover is based on the photo of a Shiva Nataraj I own. Not only is the circle an archetype of wholeness, Shiva is revered all over the world. Including by me. Note the high contrast and predominately black cover. This design will dominate pretty near anything.

2. YOUR TITLE AND COVER will make you win or sink you. Do you know how to judge a cover? Lewis Agrell of The Agrell Group, will be a guest blogger with his terrific article on what makes a winning book cover. I’ll post it soon.

For now, let’s rely on phone book ads. Open the yellow page ads in any phone book. Scan the page quickly. Where do your eyes land? Note the ad. Do it again on another page, and another.

In all probability, the ad that draws your attention is SIMPLE. UNCLUTTERED. EITHER BLACK, WHITE, OR MOSTLY EMPTY. The ads that grab your eyeballs and hold them have attained PAGE  DOMINANCE. People hire consultants to create dominant ads for them.

Now go to a book store sale table and look at the books. Which books grab your eyes? Which do you pick up? Buy? A book contest is like that table. Clear, bold, design that dominates the competition will win.

YOUR COVER MUST HAVE AN EMOTIONAL HOOK. THINK ARCHETYPES. Primal images. Something that grabs the inner psychology of your reader/judge.

To win and much more importantly, to be purchased, your book cover AND SPINE must dominate any table and any bookshelf.

3. YOUR TITLE IS REALLY, REALLY IMPORTANT. First off, your title embodies your book’s essence. It is the first word or words the reader sees. It should be engaging, easy to read, evocative, and compelling––it should set the emotional tone for your book. As should the SUBTITLE or TAG LINE (THE ONE LINE DESCRIPTION BELOW THE TITLE.) Also, most of the big catalogs of books will list your book by its TITLE ONLY. Better be memorable. Like Twilight.

4. THE WORDS ON YOUR COVER, FLAPS, AND FIRST FEW PAGES OF YOUR BOOK, YOUR BOOK’S COPY, SHOULD BE UNFORGETTABLE. These words are your prime real estate and are what will make your book succeed. The book contest judge, book store owner, and your buyer will make a decision about your book based on these words––in seconds. You want emotional hooks, ease of reading, and enchantment in these places.

Writing copy is a skill. You can write text like an angel and not be able to pump out a winning tag line. I’ve got an Emmy-nominated screenwriter Laren Bright, the best copy writer I know, preparing an article for this blog. He’ll tell you how to do it.

I say: Hire it done if you can possibly afford it. Copy writing is like writing poetry: You need to be able to produce succinct messages packed with meaning and emotional associations in a tight space.

5. BOOK DESIGN, INTERIOR & EXTERIOR: YOUR BOOK SHOULD LOOK LIKE RANDOM HOUSE PRODUCED IT. NO LESS. We’ve talked about the cover, title, and copy. Every page and every word should be as well designed as your cover. Go to a book store and look at best selling books. Get a copy of the Chicago Manual of Style and memorize the order of pages in a book.

A very important thing to note: NEVER HAVE YOUR TITLE PAGE ON THE LEFT. DO NOT DO THAT. Do your homework. Know the proper order of pages in a book. Know what a half title page is and where it goes. The contest judge will know all about this.

6. SELF PUBLISHING, SMALL PRESSES, THE MAJORS: Some contests are specifically for self published books, by that I mean books put out by the big POD printers like lulu.com, iUniverse, Outskirts Press, BookSurge and the rest. If this is your competition, let your lulu imprint show.

If you’re in open competition, hide it. Some people have real prejudices against self-published books. There’s not as much of a prejudice against author-owned small presses––after all, Benjamin Franklin did it. So did Mark Twain, DH Lawrence and tons of big literary names. If you own and operate a small press, that puts you in a different category, even if your book was printed by CreateSpace or Outskirts Press. Just make sure that nothing about the mass producers shows.

If you take this approach, create a killer logo and press name, and have the book professionally designed and produced, you’ll be in good shape to compete in contests.

I have no prejudice against self-published books. I have a real bone to pick with poorly produced self-published books whose authors don’t respect me––the buying customer and reader––enough to get the thing professionally edited and proofed before offering it for sale. Or stick it in my face and expect me to judge it.

DO NOT PUT YOUR BOOK UP FOR SALE UNTIL IT IS TOP QUALITY IN EVERY WAY. YOU ARE CHEATING YOUR READERS WHEN YOU OFFER SLOPPY WORK.

7. PROFESSIONAL PRODUCTION: The book contest judge may not have time to read all of your book, but he or she will sure sample pages and text. Typos, lousy interior and exterior design, cheap paper, all of it pops out. Hire an editor, copy editor and proofreader. Hire a book designer. Believe it or not, they’re not all super expensive. Look at my blog roll. Some great professionals are listed there.

TEMPLATES: Many of the big POD publishers offer templates for book interiors. These don’t show up well in contests. The text is set too tight, and the margins too small. There’s not enough variety in the overall design. In contests, judges see many books with very similar, standard interiors. If your book is one of thirty in a category, or one of THREE HUNDRED, it has to stand out. Templates won’t do it.

8. PERIPHERALS: YOUR WEB SITE, STATIONERY, & PRESS KIT. You did include those with your entry, didn’t you? I assure you, the winners did. The book contest judges are very likely to check your website, especially if you make it through enough of the hoops to stay in “the good pile” to the end. The “ad-ons” are breakers.

Two books might be ranked about the same, but if one author has an amazing web site and hosts a blog with a bazillion visitors a day providing a vital services to the world––who do you think will win? Ditto if on author provides copies of his book’s terrific reviews, testimonials, and advertising materials in a lovely custom folder. Which book will win?

Oh, yeah. What about the VIDEO FOR YOUR BOOK? Is that linked prominently on your site? Mentioned in your press kit?

9. THE BOOK, AS IN––WHAT’S BETWEEN THE COVERS? In your writing group, you concentrate on the writers’ skills and arts. Word by word, you construct and deconstruct and reconstruct your masterpiece. Ditto working with your editor. Your write, rewrite, have it slashed and burned, and make it rise again. You struggle to express exactly what you want, worry about pacing and plot and characters.

I was in two writing groups for a total of eleven years. I’ve worked with maybe six or seven good, tough editors. The content of your book matters, especially if you want it to sell. If you want word of mouth to propel it. If you want to read it yourself in future years and not be embarrassed by it.

The contest judge or panel of judges isn’t going to read all of your book. They’ll sample it and look at different aspects of it.

Does that mean you can skip the 11 years of writing groups and all those creative writing classes? No. Whatever random page a judge’s eyes fall upon will produce an impression. All the pages have to be good, since you don’t know which one will be read. Know what terms relating to race, ethnicity, or sexual preference are OK to use in modern literary and cultural circles. Get it right.

The curious thing is: Most people writing in academic settings concentrate solely on the quality of their manuscripts. They don’t look at any of the other points noted here, any of which can destroy their chances of winning a book contest or selling. That’s because in the major creative writing and MFA programs, people assume that they will be published by the major publishers.

They haven’t had direct experience of the realities of the publishing industry. Such students often have no idea that to succeed, they may have to set up a small press and learn to do things they never were taught in school. Academic programs may not talk about the recession and cut-backs and literary agents being laid off, either.

The real world can be a big surprise, even if you got your MFA from Iowa.

Producing a book that wins contests is a big job requiring a commitment of time and money. It doesn’t have to be a HUGE commitment of money, but its going to cost something. Before you enter a contest, you should know what you’re up against.

What do you win at the end of the day?
Some of the awards won by Rancho Vilasa. A few of these are my wins. The real victory that comes from athletic competition is a winning of soul, which is transferable to other endeavors. If you can show a horse and win, you can do anything.

To win in a horse show, you need a horse that grabs the judge’s eye the instant he enters the arena. He needs the stamina to look good at the end of a grueling class. For book contest, you need a book that’s set up to win from one end of the judging process to the other. And then into the marketing arena.

That’s it, folks! Happy competing!

Sandy Nathan, award winning author of Numenon & Stepping Off the Edge. I’m a bit burnt out writing about winning. Here are some links to what I’ve won in book contests:

You win the minute you walk into the arena.

With horses, you win the minute you walk into the arena. This is a Matched Pairs Class at the La Bahia Peruvian Horse Show in Watsonville, CA. My husband and I are riding horses that are full brothers––same mom & pop. Except for the extra chrome (white markings) on Azteca, these horses pass for identical. The judge told us after the class, "You won that class the minute you walked into the arena." Your book will win or lose the same way.

Hack Your Way Out Of Writer's Block

This piece, by Merlin Mann, originally appeared on his 43 Folders website on 11/18/04, and it’s just as useful today as it was then.

I recently had occasion to do some…errr…research on writer’s block. Yeah, research. That’s what I was doing. Like a scientist.

I found lots of great ideas to get unstuck and wrote the best ones on index cards to create an Oblique Strategies-like deck. Swipe, share, and add your own in comments.

  • Talk to a monkey – Explain what you’re really trying to say to a stuffed animal or cardboard cutout.
  • Do something important that’s very easy – Is there a small part of your project you could finish quickly that would move things forward?
  • Try freewriting – Sit down and write anything for an arbitrary period of time—say, 10 minutes to start. Don’t stop, no matter what. Cover the monitor with a manila folder if you have to. Keep writing, even if you know what you’re typing is gibberish, full of misspellings, and grammatically psychopathic. Get your hand moving and your brain will think it’s writing. Which it is. See?
  • Take a walk – Get out of your writing brain for 10 minutes. Think about bunnies. Breathe.
  • Take a shower; change clothes – Give yourself a truly clean start.
  • Write from a persona – Lend your voice to a writing personality who isn’t you. Doesn’t have to be a pirate or anything—just try seeing your topic from someone else’s perspective, style, and interest.
  • Get away from the computer; Write someplace new – If you’ve been staring at the screen and nothing is happening, walk away. Shut down the computer. Take one pen and one notebook, and go somewhere new.
  • Quit beating yourself up – You can’t create when you feel ass-whipped. Stop visualizing catastrophes, and focus on positive outcomes.
  • Add one ritual behavior – Get a glass of water exactly every 20 minutes. Do pushups. Eat a Tootsie Roll every paragraph. Add physical structure.

Read the rest of the article on the 43 Folders website, where you can also find many more informative and insightful articles on both the process and business of being creative.

The Bookish Community Is A Passionate Place And Other Lessons From The Twittersphere

This piece, by Kat Meyer, originally appeared on the Follow The Reader blog on 4/13/09. In it, Kat discusses what authors and publishers can learn from the #amazonfail debacle—specifically, how Amazon could have avoided the PR nightmare that ensued by actively engaging with authors, readers and publishers via social media .

Hello Dear Readers:

Happy belated chocolate bunny day. Hope you are all recovering nicely.

And with the pleasantries out of the way, I will now begin my lecture on the importance of understanding and participating in social media. This is a lesson that Amazon learned–or at least, we hope they learned–yesterday via the lovely bookish community on Twitter.

If you missed it, and in a nutshell (for details do a quick Twitter search on the term #AmazonFail and/or check out this post on Storm Grant’s blog or Leah Braemel’s timeline of the event):

  1. Many GBLT and erotic themed titles at Amazon.com recently mysteriously stopped displaying their sales rankings (which are a key factor customers consider in making their buying decisions).
  2. The Bookish Twitterverse POUNCED on this — even though the issue itself started a few months back – Sunday it snowballed — and …
  3. Amazon said NOTHING. Amazon was completely absent in droves.

I am not out to demonize or make a scapegoat of Amazon. Amazon may be completely innocent of causing this “glitch,” and there are plenty of theories (conspiracy/technical glitch-based/and otherwise) being bandied about regarding what actually caused the great de-ranking of Easter Sunday, but Amazon definitely is guilty of one thing:  Ignoring the collective online outrage of their customers and content providers during a critical time — which is just sad when you’re talking about a major player in web commerce.

“So, Kat” (you may be asking yourself — which is a funny thing to ask yourself unless your name is Kat — i so crack myself up): “Monday morning quarterback, much Missy?”

And to this I reply, “No. Absolutely not.” And here’s why: while Amazon was noticeably offline and seemingly unaware of this situation, a whole heckuvalot of their indie competitors were savvy enough to be right there on Twitter’s front lines and engaging with the publishers, authors, readers, and other players who were leading this conversation.

Those indies, and their supporters were helpfully (and quite cleverly) offering a suggestion to the angry and frustrated Amazon customers: “Not happy with Amazon? Try us instead!” (The American Booksellers Association even received a nice nod when their acronym was appropriated for the cause –ABA, “anywhere but Amazon.”

The lesson, my bookish buddies, is this — Amazon can’t afford to ignore social media (Twitter, blogs, Facebook, etc.) and neither can you.

Read the rest of the story at the Follow the Reader blog.

Kat Meyer is the founder of The Bookish Dilettante and a regular contributor on the Follow the Reader blog.

The Talent Killers: How Literary Agents Are Killing Literature, And What Publishers Can Do To Stop Them

This post, by Mary W. Walters, originally appeared on her The Militant Writer blog on 4/14/09 and is reprinted here with the author’s permission.

Dear Senior Editor, Any Major Publishing House, Anywhere:

I am a member of a growing company of writers of literary fiction whose works you have never seen and probably never will.

It’s not that we are lacking in the talent and credentials that might attract your interest: indeed, we have already published one or two or three books with respectable literary presses, attracting not only critical acclaim but even awards for writing excellence. Our work has been hailed as distinctive, thoughtful, darkly comic. As fresh. Even as important! Reviewers have compared us to Atwood, Boyle and Seth. To Tyler, Winton, Le Carre.

That you have never heard of us nor read a single paragraph we’ve written is not—as you might think—a side effect of the cutbacks, mergers and downsizings that have devastated the book-publishing industry in recent months. Nor is it yet more evidence of the impact of electronic media on the printed word.

No.

The substantial and nearly unassailable wall that separates you from us has been under construction for decades. You can find the names of its architects and gatekeepers on your telephone-callers list, and in your email in-box. They are the literary agents—that league of intellectual-property purveyors who bring you every new manuscript you ever see, those men and women who are so anxious to gain access to the caverns of treasure they believe you sit upon like some great golden goose that they would likely hack one another’s heads off were they not united by one self-serving mission: to ensure that quality fiction never hits your desk.

*

I am sure that this news comes as a surprise to you, Dear Editor. I am certain that you were drawn to your career—and by “career” I mean “vocation,” including the spectrum of responsibilities that ranges from new-book acquisition to the kind of excellent substantive editing that makes great novels outstanding—because of your love of literature. You probably started with an education in the literary classics which you have since enriched by reading the very best writing being published in the world today. In your few spare moments, you may wonder why it is that aside from an occasional new voice that may become great in another twenty years, the only authors of literary value have been around for decades.

I can answer that question for you. I can tell you why your desk is piling up with flimsy bits of vampire literature, fantasy, romance, detective stories and the kind of first-draft bubble gum that used to be called chick-lit but is now shuffled in with other women’s writing in order to give it heft—although as far as you can see, neither the quality nor the subject matter has improved—which you are required to somehow turn into publishable books. It is because the vast majority of literary agents do not, in fact, have any interest in literature. They are only interested in jackpots.

*

As you know—better than anyone, perhaps, since you are the one who needs to negotiate with them—agents’ incomes come off the top of royalties that publishers pay their writers. The agent’s cut is generally 10 percent of the writer’s portion, which is in turn about 10 percent of the book’s cover price. Ten percent of 10 percent is not a lot. In order to create a decent cash flow, literary agents can only afford to represent writers who are going to sell truckloads of books (or millions of megabytes in the case of e-books) and therefore merit significant advances. The bigger the better: a substantial advance is money in the bank.

As you also know, publishing is a business, which means that publishing houses can only afford to offer advances they are likely to recoup—which means that advances only go to established writers with massive followings, and to particularly brilliant (or particularly sleazy) first-time novelists. They are generally reserved for what’s known as “commercial” fiction. (Of course, an advance is no guarantee that a book will sell. But that doesn’t matter to the agents. By the time the book’s not selling, they already have their cuts. They simply abandon writers whose books did not hit their projected sales numbers and move on to the newest shiny thing—indifferent to the fact that they’ve turned those abandoned authors into the pariahs of the slush pile.)

Clearly it is not in the best interests of literary agents to represent writers whose book sales are likely to build only gradually—perhaps after a well-thought, positive review appears in The New York Times, The Guardian, The Globe and Mail or on a high-quality books blog, inspiring a few people to buy the book, read it, and then recommend it to other readers who will also recommend it. It can be years before a literary agent can start sucking a living out of a writer with a book like that. Frankly, who has time?

*

There is no room for gourmet tastes or discerning palates in this system. Agents’ websites may trumpet their dedication to literary fiction, but what they really want is books that sell. These purveyors of literary costume jewelry seek out the kind of quirky but unsubstantial mental junk food that is as similar as possible to last season’s bestsellers—fiction that will sell quickly and widely by association with the almost-identical books that have preceded it. See last week’s best-seller list for an eloquent guide to this fad-based publishing system.

Since they know what they are looking for, literary agents are able to post tips and pointers on their websites and blog posts for the benefit of would-be clients: they want books that are going to get their immediate attention, impress them within the first five pages—books that are going to sell.

(If you click through the links I have provided here, Dear Editor, you will become aware of a certain tone of disdain toward the target audience. This tone is very common among literary agents, who are doing their best to undermine the confidence of writers as a group. Please also note the fawning tone of the comments by the authors responding to these blogs. We have lost our self respect, I am afraid. We have learned to see ourselves as unworthy, stupid, and probably unclean. We’ve forgotten we’re the talent.)

Having set out what they do and do not want from writers, the agents then demand that we, their would-be clients, condense our novels into 300-word “pitches” that will convince them of the marketability of our books. (One might think that this would be the agent’s job—to develop pitches for the manuscripts by the writers they represent which they will then present to publishers. But no. That is not the way this system works.)

Next the agents engage “interns”—usually selected from among the wannabe writers enrolled in one of the creative-writing courses that proliferate at our universities and colleges—to read the queries that we, the writers, have written about our books. The interns measure our pitches against the criteria the agents have devised, find the disconnects, then write us our rejection letters. These interns don’t get paid, of course: they get credit for “work experience.”

The upshot is that fine fiction writers who are crappy copy-writers attempt to write fast-paced pitches about their own serious novels that will make those novels sound as much as possible like commercial drivel. Most of us aren’t very good at that (how do you describe The Road in 300 words and make it sound like a piquant coming-of-age story? Or A Confederacy of Dunces a sweet novel of redemption?) but we have no choice but to try. We submit our pitches in good faith by email or snail mail (depending on the dictates of the individual agent-god. They tell us how they want us to submit right on their websites!) where they are read by interns with little experience of literature or life, and are rejected.

Some of us have had our query letters rejected more than 50 times.

No one has asked to see our manuscripts.

Read any good Kafka lately?

Read the rest of the article on The Militant Writer blog.

Mary W. Walters is a writer and editor whose fourth book will be published in the fall of 2009.

Five Reasons Good Writers Fail

This article, by Jennie Nash, originally appeared on the Topic Turtle website on 4/7/09.

Let’s assume you are a good writer. You have learned the mechanics of language, you understand the structure of your chosen genre, and you have the ability to write a sentence, a phrase and a paragraph that has rhythm, resonance and meaning.

Let’s also assume that you have the desire for your work to be read by someone other than your cat. And let’s go way out on a limb and assume that by the time I finish writing this piece, there will still be book publishers in business, booksellers who have kept the faith, and book buyers with disposable income. For the majority of writers, these assumptions hold true.

So why do some writers succeed (which is to say that they finish their work, they get it into they marketplace, they continue to find inspiration and joy, they keep putting words on the page) and other fail (which is to say that their work languishes, they never send it out, they become someone who used to love words, who used to see the world through story, who used to have a dream of being a writer)?

There are, of course, as many answers as there are writers, but in my years as a writer, a writing instructor and a writing coach, I have seen some of the same ones occur again and again. Here are five:

1. Delusions of Grandeur.

A lot of first-time writers believe that they’re going to sell their book for several million dollars, lure Julia Roberts into taking an option on film rights, and land a spot on Oprah — all within a few hours of finishing their manuscript. It happens like that every once and awhile, but if you count on it, chances are you’re just setting yourself up for failure. Successful writers set goals that are much more attainable – like writing three good pages or getting one sentence to sing.

2. A Warped Sense of Reality.

Most would-be writers have a fundamental misunderstanding of what the job actually entails. You know all the drama, camaraderie and excitement you see on TV sitcoms about ad agencies and law firms and police departments and emergency rooms? None of that shoulder-slapping fun happens for writers, ever, because we’re always sitting alone in rooms.

Every so often, you may see a famous, bestselling writer under the bright lights, making witty comments and wearing great shoes, but when the show is over, that writer is going back to her quiet room and she’s sitting there, alone, for several more years until her next book is done. It’s exceedingly lonely work – and most people simply aren’t comfortable being alone with themselves and their thoughts for that long. They fail simply because they like the idea of being a writer, but not the reality.

Read the rest of the article on the Topic Turtle site to learn about reasons 3-5.

The Truth About CreateSpace's Free ISBNs

If you’ve heard about dire consequences of accepting the free ISBN offered by CreateSpace, or that those free ISBNs aren’t "real" ISBNs, you’re just hearing misinformation perpetuated by people who don’t understand what ISBNs are all about, who’ve never used CS’s services, and/or who have an axe to grind against CS.

 
The ISBN: A Mainstream Tracking Tool
 
The ISBN system was developed in 1966 to facilitate the creation of a single, standardized method publishers, booksellers and libraries could all use to track books.
 
Prior to the advent of the ISBN system, each publisher, bookseller and library had its own, internal tracking system, and none of those systems could easily share information with one another. This didn’t pose much of a problem until the mass-market paperback was introduced by PocketBooks in 1939. Prior to that time, only hardcover books were available to buy and they were very expensive; booksellers didn’t tend to move a lot of copies per month, and it wasn’t too difficult to track those sales or report them back to publishers.  
 
Despite the huge popularity of the paperback book, bookstores snobbishly refused to stock them until the 1950’s, seeing them as somehow inferior to the hardcovers on their store shelves. Nevertheless, millions of copies were flying off the racks at bus stations, drug stores and markets, and the need for some kind of standardized tracking system soon became apparent. 
 
From Wikipedia:
The International Standard Book Number, or ISBN , is a unique, numeric commercial book identifier based upon the 9-digit Standard Book Numbering (SBN) code created by Gordon Foster, now Emeritus Professor of Statistics at Trinity College, Dublin, for the booksellers and stationers W.H. Smith and others in 1966.
 
An ISBN is assigned to each edition and variation (except reprintings) of a book. The ISBN is 13 digits long if assigned after January 1, 2007, and 10 digits long if assigned before 2007.
 
Generally, a book publisher is not required to assign an ISBN, nor is it necessary for a book to display its number [except in China]. However, most book stores only handle ISBN-bearing merchandise.
 
How Important Are ISBNs, Really?
 
Over time, the ISBN has come to be associated with legitimacy in book publishing, since all mainstream-published, hard copy books have ISBNs and the ISBN system has been adopted industry-wide. The claim that a book without an ISBN cannot be stocked by any library or retailer is a myth, however. The fact that an ISBN makes it easier for them to keep track of their books makes them reluctant to work with books lacking ISBNs, but this is a matter of choice on the part of the retailer or library, not a rule backed by law or regulation. This is why indie booksellers are able to stock chapbooks and other books lacking ISBNs.
 
ISBNs are only important to the extent publishers, libraries and retailers rely upon them. For example, since the ISBN system hasn’t been uniformly applied nor enforced where ebooks and audiobooks are concerned—probably because publishers have never believed ebooks or audiobooks will ever comprise a significant piece of the publishing pie—, ISBNs are considered entirely optional for books in those formats.  
 
Are CreateSpace’s Free ISBNs "Real"?
 
R.R. Bowker is the official U.S. ISBN Agency; all ISBNs in the U.S. originate from Bowker, though they can be re-sold once purchased from Bowker.
 
The free ISBNs issued by CS are real ISBNs which CS purchases from Bowker in blocks just like any other publisher. However, when you accept the free ISBN from CS, CS remains the registered owner of that ISBN—ISBN ownership is not transferred to you.
 
Registered ISBN Ownership – Why Does It Matter? 
 
All the false claims I hear about CS books (that they can only be sold on Amazon, that they can’t be listed in Bowker’s or other bookseller catalogs, etc.) stem from the fact that CS remains the registered owner of the free ISBNs it provides. This isn’t as big a deal as it’s made out to be for most individual indie authors, and any author or small publisher who prefers to register her ISBNs in her own name can purchase her own ISBN and barcode block direct from Bowker (as of this writing, it costs US$150) rather than accept the free ISBN from CS.  It’s also worth noting, mainstream authors aren’t the registered owners of their ISBNs either: their publishers are. 
 
Registered ownership of an ISBN only becomes a pertinent issue in three cases: 1) when the book changes publishers/printers, 2) when the publisher or author wants the book added to catalog listings, and 3) in litigation over copyright, publication rights or proceeds from sales.
 
1) ISBNs, Once Registered, Are Non-Transferable
 
Since CS is the registered owner of the free ISBNs it provides, if the author chooses to withdraw his book from CS and publish it elsewhere he must acquire a new ISBN—but this is true of mainstream books as well. 
 
It’s not too likely to happen thanks to contractual obligations, but if Neil Gaiman somehow wrests control of his The Graveyard Book away from Harper and gets a different publisher to put it back into print,  the existing ISBN on the book will remain the property of Harper and the new publisher will have to purchase and assign a new ISBN for their printing of the book. And if that should happen, the old ISBN floating around in the system will cause confusion for people trying to purchase the book; a lookup on the title may point to the old ISBN, and the book published under that ISBN will turn up as "out of print".
 
Even if you elect to withdraw your book from CS and publish it elsewhere for some reason—and let’s face it, once the book is in print and listed for sale, this isn’t a great idea—you didn’t pay anything for CS ISBN so you’re not losing anything by letting go of that ISBN. You’re introducing the possibility of ISBN confusion, but that’s your fault, not CS’s.
 
Some people will protest that a new ISBN must also be acquired if you want to release an updated or revised edition of your CS book, but that’s true for any book within the ISBN system: each edition of any book being offered for mass-market, retail sale in the U.S. must be assigned its own, unique ISBN, regardless of who published it or how. 
 
2) Only The Registered Owner of the ISBN Can Create Catalog Listings
 
Only the registered owner of an ISBN can list the associated book with the Library of Congress, Bowker’s Books In Print (catalog for U.S./Canadian libraries and booksellers), Ingram (another U.S. catalog), or the Nielsen’s catalog (for UK/European libraries and booksellers), and CS elects not to create those listings for any of its ISBNs.
 
Most authors have been told these listings are crucial to their books’ success because libraries and book retailers generally rely on catalogs for all their book orders; if your book isn’t in the catalogs they won’t know it exists, and even if you tell them it exists, they won’t usually order it.
 
They could order direct from CS, but they’re not likely to do so since their entire system of ordering and tracking inventory is based on catalog orders.  Also, orders placed directly with CS aren’t returnable in the same way as books ordered in bulk through catalogs. As a rule, CS books are only returnable if the book is defective or was damaged in transit.
 
However, in my opinion this is a non-issue for the great majority of indie books because libraries and mainstream book retailers aren’t likely to stock our books anyway.
 
It’s true that if your book is listed in the catalogs you can tell potential buyers that your book can be ordered through any bookseller, but if the buyer must place an order for the book (as opposed to picking a copy up off a bookseller shelf), why wouldn’t he place that order on Amazon, where he’ll get it at a lower price and may be able to get free shipping as well?
 
I’m also fairly confident the big, chain bookstore is an endangered species (I blogged about it: Big Chain Bookstore Death Watch), so in my opinion there’s little point in spending much time, money or effort on courting them.
 
There’s one important caveat here. When you publish through CS, an Amazon listing is automatically included as part of the publishing process for free, though you can choose to opt out of the listing. Listings on Amazon’s international sites are not included. In order to get your book listed on any of those sites you must register your book with the Nielsen’s catalog (it’s free), and in order to register with Nielsen’s, you must be the registered owner of your book’s ISBN. 
 
3) ISBNs Are Important In Court
 
Being the registered owner of the ISBNs affords you certain legal protections as a publisher, and helps to establish copyright in the U.S. in cases where copyright hasn’t been registered separately. That’s why the one case where even I think it’s definitely worthwhile to buy your own ISBN/bar code blocks direct from Bowker is if you’re running, or forming, your own small imprint. 
 
Does CS Recycle ISBNs?
 
With respect to the hysteria surrounding CS’s recycling of its ISBNs, that’s all it is: hysteria. So long as your book remains with CS, the assigned ISBN remains with your book. It’s true that when an author withdraws his book from CS after the ISBN has been assigned, CS may re-assign the ISBN to a new book. However, this isn’t the nefarious practice so many naysayers make it out to be.
 
5/4/09 Correction: According to Amanda Wilson, CreateSpace’s Public Relations Manager, CreateSpace does not, and never has, re-assigned its ISBNs. If an author accepts the free ISBN and subsequently removes her book from CreateSpace, the ISBN assigned to her book will go out of circulation.
 
ISBN re-use would definitely be a problem for books listed in any of the mainstream catalogs, because anyone looking up a book by ISBN might get the book to which the ISBN was originally assigned, or the book to which the ISBN was re-assigned. In fact, re-use of ISBNs is strictly prohibited in those listings. I also previously discussed the issue of ISBN confusion on out-of-print books.  
 
Even so, this is not an issue for authors who accept the free CS ISBN because only the registered owner of the ISBN can list the associated book with any catalog services, and CS chooses not to do so. Remember, if those listings are important to an author he can purchase his own ISBN and barcode block direct from Bowker
 
Mainstream Concerns Aren’t Always Shared By Indies
 
Most of the worries about CS’s ISBN practices are based on mainstream publishing and book distribution models, which are largely inapplicable to individual indie authors.
 
Since I only publish my own books and wish to remain "out and proud" about my indie status, I elected not to form my own imprint, and I also elected to leave CS listed as the publisher for my books. I have no plans to withdraw my books from CS, and can’t really think of any reason why I might want to do so in the future. I don’t care about getting my books listed in the mainstream catalogs, since I find it’s much easier (and less expensive) to drive buyers to my Amazon listings than it would be to drive them into brick-and-mortar stores.
 
7/27/10 Update: After I published my books with them, Createspace instituted a strict policy whereby Createspace is not to be listed as the publisher anywhere in or on Createspace-produced books; either the author or company/imprint name (if applicable) is to be listed as the publisher of record.
 
True, my books aren’t visible to book buyers outside the U.S., but since I never planned any big international marketing push, nor to release my books in foreign language translations, international listings haven’t been a priority for me to date. Mainstream booksellers will often hold back on international releases of first editions from all but their most popular and bestselling authors as well, so I’m not alone in taking the conservative approach.  I may elect to purchase my own ISBN/bar code blocks when publishing future editions, but on my first editions there was no reason for me to refuse CS’s free ISBNs and I suspect the same is true of most indie authors. 
 
An Opposing Viewpoint
 
In the interests of fair play and full disclosure, I’m providing a link to Walt Shiel’s discussion of ISBNs on his View From The Publishing Trenches blog. Mr. Shiel is adamant in his belief that ISBNs should only be registered to the author or an imprint, and that ISBNs should never be re-used.
 
Note that Mr. Shiel comes from a background in mainstream publishing however. In my estimation, all the arguments he offers are either based on assumptions or realities that are only applicable to the mainstream publishing/bookseller world, or warn against potential problems that are no more likely to crop up for an indie book with the free CS ISBN than for a mainstream-published book with an ISBN registered to the publisher. For example, Mr. Shiel talks about how the author must return to whomever is the registered ISBN owner for subsequent print runs of his book—but the concept of print runs isn’t applicable to POD books, ebooks or digital audiobooks.
 

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April L. Hamilton is an author and the founder of Publetariat. 

The Ten Mistakes

This piece, by Pat Holt, originally appeared on the Holt Uncensored blog.

Ten mistakes writers don’t see (but can easily fix when they do).

Publetariat editor’s note: Publetariat’s position is that an author’s unique "voice" is defined by which "rules" he chooses to break and how, and a manuscript that never strays from the rules tends to lack spark and personality.  However, before an author can effectively break the rules, that author must understand the rules well enough to know the risks involved in breaking them. In that spirit, we present this article.   

Like many editorial consultants, I’ve been concerned about the amount of time I’ve been spending on easy fixes that the author shouldn’t have to pay for.

Sometimes the question of where to put a comma, how to use a verb or why not to repeat a word can be important, even strategic. But most of the time the author either missed that day’s grammar lesson in elementary school or is too close to the manuscript to make corrections before I see it.

So the following is a list I’ll be referring to people *before* they submit anything in writing to anybody (me, agent, publisher, your mom, your boss). From email messages and front-page news in the New York Times to published books and magazine articles, the 10 ouchies listed here crop up everywhere. They’re so pernicious that even respected Internet columnists are not immune.

The list also could be called, “10 COMMON PROBLEMS THAT DISMISS YOU AS AN AMATEUR,” because these mistakes are obvious to literary agents and editors, who may start wording their decline letter by page 5. What a tragedy that would be.

So here we go:

  1. REPEATS
    Just about every writer unconsciously leans on a “crutch” word. Hillary
    Clinton’s repeated word is “eager” (can you believe it? the committee
    that wrote Living History should be ashamed). Cosmopolitan magazine editor Kate White uses “quickly” over a dozen times in A Body To Die For. Jack Kerouac’s crutch word in On the Road is “sad,” sometimes doubly so – “sad, sad.” Ann Packer’s in The Dive from Clausen’s Pier is “weird.”

     

    Crutch words are usually unremarkable. That’s why they slip under
    editorial radar – they’re not even worth repeating, but there you have
    it, pop, pop, pop, up they come. Readers, however, notice them, get
    irked by them and are eventually distracted by them, and down goes your book, never to be opened again.

    But even if the word is unusual, and even if you use it differently when
    you repeat it, don’t: Set a higher standard for yourself even if readers
    won’t notice. In Jennifer Egan’s Look at me, the core word – a good
    word, but because it’s good, you get *one* per book – is “abraded.”
    Here’s the problem:

    “Victoria’s blue gaze abraded me with the texture of ground glass.” page 202
    “…(metal trucks abrading the concrete)…” page 217
    “…he relished the abrasion of her skepticism…” page 256
    “…since his abrasion with Z …” page 272

    The same goes for repeats of several words together – a phrase or
    sentence that may seem fresh at first, but, restated many times, draws attention from the author’s strengths. Sheldon Siegel nearly bludgeons us in his otherwise witty and articulate courtroom thriller, Final Verdict, with a sentence construction that’s repeated throughout the book:

    “His tone oozes self-righteousness when he says…” page 188
    “His voice is barely audible when he says…” page 193
    “His tone is unapologetic when he says…” page 199
    “Rosie keeps her tone even when she says…” page 200
    “His tone is even when he says…” page 205
    “I switch to my lawyer voice when I say …” page 211
    “He sounds like Grace when he says…” page 211

    What a tragedy. I’m not saying all forms of this sentence should be
    lopped off. Lawyers find their rhythm in the courtroom by phrasing
    questions in the same or similar way. It’s just that you can’t do it too
    often on the page. After the third or fourth or 16th time, readers
    exclaim silently, “Where was the editor who shoulda caught this?” or
    “What was the author thinking?

    So if you are the author, don’t wait for the agent or house or even editorial consultant to catch this stuff *for* you. Attune your eye now. Vow to yourself, NO REPEATS.

    And by the way, even deliberate repeats should always be questioned: “Here are the documents.” says one character. “If these are the documents, I’ll oppose you,” says another. A repeat like that just keeps us on the surface. Figure out a different word; or rewrite the exchange. Repeats rarely allow you to probe deeper.

  2. FLAT WRITING
    “He wanted to know but couldn’t understand what she had to say, so he waited until she was ready to tell him before asking what she meant.”

     

    Something is conveyed in this sentence, but who cares? The writing is so flat, it just dies on the page. You can’t fix it with a few replacement words – you have to give it depth, texture, character. Here’s another:

    “Bob looked at the clock and wondered if he would have time to stop for gas before driving to school to pick up his son after band practice.” True, this could be important – his wife might have hired a private investigator to document Bob’s inability to pick up his son on time – and it could be that making the sentence bland invests it with more tension. (This is the editorial consultant giving you the benefit of the doubt.) Most of the time, though, a sentence like this acts as filler. It gets us from A to B, all right, but not if we go to the kitchen to make a sandwich and find something else to read when we sit down.

    Flat writing is a sign that you’ve lost interest or are intimidated by your own narrative. It shows that you’re veering toward mediocrity, that your brain is fatigued, that you’ve lost your inspiration. So use it as a lesson. When you see flat writing on the page, it’s time to rethink, refuel and rewrite.

  3. EMPTY ADVERBS

    Actually, totally, absolutely, completely, continually, constantly, continuously, literally, really, unfortunately, ironically, incredibly, hopefully, finally – these and others are words that promise emphasis, but too often they do the reverse. They suck the meaning out of every sentence.

    I defer to People Magazine for larding its articles with empty adverbs. A recent issue refers to an “incredibly popular, groundbreakingly racy sitcom.” That’s tough to say even when your lips aren’t moving.

    In Still Life with Crows, Douglas Preston and Lincoln Child describe a mysterious row of corn in the middle of a field: “It was, in fact, the only row that actually opened onto the creek.” Here are two attempts at emphasis (”in fact,” “actually”), but they just junk up the sentence. Remove them both and the word “only” carries the burden of the sentence with efficiency and precision.

    (When in doubt, try this mantra: Precise and spare; precise and spare; precise and spare.)

    In dialogue, empty adverbs may sound appropriate, even authentic, but that’s because they’ve crept into American conversation in a trendy way. If you’re not watchful, they’ll make your characters sound wordy, infantile and dated.

    In Julia Glass’s Three Junes, a character named Stavros is a forthright and matter-of-fact guy who talks to his lover without pretense or affectation. But when he mentions an offbeat tourist souvenir, he says, “It’s absolutely wild. I love it.” Now he sounds fey, spoiled, superficial. (Granted, “wild” nearly does him in; but “absolutely” is the killer.)

    The word “actually” seems to emerge most frequently, I find. Ann Packer’s narrator recalls running in the rain with her boyfriend, “his hand clasping mine as if he could actually make me go fast.” Delete “actually” and the sentence is more powerful without it.

    The same holds true when the protagonist named Miles hears some information in Empire Falls by Richard Russo. “Actually, Miles had no doubt of it,” we’re told. Well, if he had no doubt, remove “actually” – it’s cleaner, clearer that way. “Actually” mushes up sentence after sentence; it gets in the way every time. I now think it should *never* be used.

    Another problem with empty adverbs: You can’t just stick them at the beginning of a sentence to introduce a general idea or wishful thinking, as in “Hopefully, the clock will run out.” Adverbs have to modify a verb or other adverb, and in this sentence, “run out” ain’t it.

    Look at this hilarious clunker from The Da Vinci Code by Dan Brown: “Almost inconceivably, the gun into which she was now staring was clutched in the pale hand of an enormous albino.”

    Ack, “almost inconceivably” – that’s like being a little bit infertile! Hopefully, that “enormous albino” will ironically go back to actually flogging himself while incredibly saying his prayers continually.

  4. PHONY DIALOGUE

    Be careful of using dialogue to advance the plot. Readers can tell when characters talk about things they already know, or when the speakers appear to be having a conversation for our benefit. You never want one character to imply or say to the other, “Tell me again, Bruce: What are we doing next?”

    Avoid words that are fashionable in conversation. Ann Packer’s characters are so trendy the reader recoils. ” ‘What’s up with that?’ I said. ‘Is this a thing [love affair]?’ ” “We both smiled. ” ‘What is it with him?’ I said. ‘I mean, really.’ ” Her book is only a few years old, and already it’s dated.

    Dialogue offers glimpses into character the author can’t provide through description. Hidden wit, thoughtful observations, a shy revelation, a charming aside all come out in dialogue, so the characters *show* us what the author can’t *tell* us. But if dialogue helps the author distinguish each character, it also nails the culprit who’s promoting a hidden agenda by speaking out of character.

    An unfortunate pattern within the dialogue in Three Junes, by the way, is that all the male characters begin to sound like the author’s version of Noel Coward – fey, acerbic, witty, superior, puckish, diffident. Pretty soon the credibility of the entire novel is shot. You owe it to each character’s unique nature to make every one of them an original.

    Now don’t tell me that because Julia Glass won the National Book Award, you can get away with lack of credibility in dialogue. Setting your own high standards and sticking to them – being proud of *having* them – is the mark of a pro. Be one, write like one, and don’t cheat.

  5. NO-GOOD SUFFIXES

    Don’t take a perfectly good word and give it a new backside so it functions as something else. The New York Times does this all the time. Instead of saying, “as a director, she is meticulous,” the reviewer will write, “as a director, she is known for her meticulousness.” Until she is known for her obtuseness.

    The “ness” words cause the eye to stumble, come back, reread: Mindlessness, characterlessness, courageousness, statuesqueness, preciousness – you get the idea. You might as well pour marbles into your readers’ mouths. Not all “ness” words are bad – goodness, no – but they are all suspect.

    The “ize” words are no better – finalize, conceptualize, fantasize, categorize. The “ize” hooks itself onto words as a short-cut but stays there like a parasite. Cops now say to each other about witnesses they’ve interrogated, “Did you statementize him?” Some shortcut. Not all “ize” words are bad, either, but they do have the ring of the vulgate to them – “he was brutalized by his father,” “she finalized her report.” Just try to use them rarely.

    Adding “ly” to “ing” words has a little history to it. Remember the old Tom Swifties? “I hate that incision,” the surgeon said cuttingly. “I got first prize!” the boy said winningly. But the point to a good Tom Swiftie is to make a punchline out of the last adverb. If you do that in your book, the reader is unnecessarily distracted. Serious writing suffers from such antics.

    Some “ingly” words do have their place. I can accept “swimmingly,” “annoyingly,” “surprisingly” as descriptive if overlong “ingly” words. But not “startlingly,” “harrowingly” or “angeringly,” “careeningly” – all hell to pronounce, even in silence, like the “groundbreakingly” used by People magazine above. Try to use all “ingly” words (can’t help it) sparingly.

Read about mistakes 6 – 10 on the Holt Uncensored blog.

Pat Holt is an editor, author, and the founder of the Bay Area Book Reviewers Association. 

Why The Lack Of A Jeff Bezos Dooms Mainstream Publishing

This piece originally appeared on the Dear Author blog on 4/8/09.

Alternatively, I suppose you could title this piece How Jeff Bezos Pawned Publishing. 

A few weeks ago, a number of mainstream publishers attended SXSW, a festival of music and media culture.  SXSW is peopled with macbooks and iphones and music fans.  SXSW started out as a musical festival and has grown to include seminars on new media.  SXSW held a publishing panel called New Think for Old Publishers.  The publishing panel did not go well as the panelists were idea-bereft and turned the seminar into a mini focus group.

What struck me most out of the controversy that erupted wasn’t the lack of new think for old publishers but that the publishers were seeking new ideas outside [their] corporate structure. In other words, it doesn’t seem that there are forward thinking individuals at the helm of mainstream publishing.  Jeff Bezos, on the other hand, is a long range, innovative planner. Say what you want about Amazon being an evil empire (and they are and can be) but Bezos is a visionary and he has created an internet retail empire in just over 15 years. 

The following is the Bezos timeline (edited to exclude some acquisitions). 

  • 1994: Amazon opens its doors.
  • May 15, 1997: Amazon goes public.
  • 1997: Amazon submits patent application entitled “A Method and System for Placing a Purchase Order Via a Communications Network.”
  • April 1998: Bookpages.com. Largest online bookseller in Great Britain.  Telebooks.com. Largest online bookseller in Germany.  Internet Movie Database. Largest online resource for movies.
  • August 4, 1998: Planet All: a web-based address book, calendar and reminder service and Junglee Corp, a web-based database technology that assists shoppers to find products for sale on the internet.
  • April 1999: Bibliofind.com, Online servicing for finding used, rare and out of print books.
  • September 28, 1999: Amazon granted “1-Click” patent, which “describes an online system allowing customers to enter their credit card number and address information just once so that on follow up visits to the website all it takes is a single mouse-click to make a purchase from their website.”
  • Fourth quarter 2001: Amazon shows first net profit.
  • August 19, 2004: joyo.com.At the time of its acquisition, Joyo.com was the largest online retailer of books, music and videos in China. It became known as amazon.cn.
  • Feb 2005: 43 Things. A website funded by Amazon that gathers information about consumers. Secretly (well, not so secretly as it is all over the Internet that Amazon funds this site).
  • April 4, 2005: BookSurge LLC. Amazon buys a print on demand fulfillment company. Later, Amazon would prevent other POD books [from being] sold through Amazon’s online retail store. Booklocker has sued.

Publetariat editor’s note: Amazon didn’t actually prevent other POD books from being sold through its retail store. Amazon took away the ‘buy’ buttons on POD books not produced by its own publishing interests, BookSurge and CreateSpace, but those ‘outsider’ books could still be sold on Amazon via an Amazon Store. Amazon Store is a service Amazon provides to allow small businesses to sell their wares through Amazon’s website; Amazon lists the items for sale and processes the payments, while the small businesses handle their own order fulfillment.

It’s worth mentioning that there are seller fees associated with running an Amazon Store, and books listed in an Amazon Store are not eligible for all the same promotional perks as those with ‘regular’ Amazon listings (i.e., Amazon discounts, free shipping on orders over $25, Amazon Prime, etc.), so those books are at a sales disadvantage compared to books with ‘regular’ Amazon listings. 

Alternatively, authors and publishers could elect to re-publish their books through BookSurge or CreateSpace (at their own expense) to get their regular Amazon listings back. Also, some POD providers made special arrangements with Amazon to retain their authors’ ‘buy’ buttons and keep their ‘regular’ Amazon listings, typically in exchange for a fee to be paid by the author. 

  • April 16, 2005: Mobipocket. Mobipocket was (and might still be) one of the leading ebook formats out there. Amazon would later use the Mobipocket format as the platform for its own Kindle format, to be used with its Kindle eink reading device.
  • July 6, 2005: CustomFlix. Customflix is a DVD on demand production company.

Publetariat editor’s note: CustomFlix is also a CD on demand and print on demand service provider; its name has since changed to CreateSpace.

  • Fall 2006: Unbox. Amazon unveils its own movie/tv download center.  Later partners with TIVO so TIVO users can download Amazon purchases using TIVO recorders.
  • May 14, 2007:  DPReview. The largest and most trusted review site for digital cameras.
  • August 6, 2007: Amie Street:  Amazon invests in small independent social music retailer.
  • September 2007: Amazon MP3. Amazon opens its digital music store.
  • October 16, 2007: TextPayMe. TextPayMe becomes Amazon payments. It was originally designed to allow payments to be sent and received through your mobile phone.
  • December 7, 2007: Wikia. A wiki service for individuals, Wikia was created by wikipedia founder, Jimmy Wales. (Probably designed, like 43 Things, to obtain consumer information).
  • January 17, 2008: Withoutabox: Indie film site for Amazon-owned IMBD.com.
  • February 4, 2008: LoveiFilm. Amazon becomes major shareholder in one of Europe’s largest online rental service for DVDs.
  • June 24, 2008: Twitter. Bezos personally invests in Twitter.
  • June 9, 2008: Fabric.com. (Crafty getting bigger? Amazon becomes one stop shopping for fabric, yarn, and other textiles)
  • July 2008: A Social Gaming Network. Bezos invests in a company that produces casual games for social networking platforms like Facebook. (He has also invested in Atomic Moguls, another startup company designed to bring casual gaming programs to social networks).
  • October 21, 2008: Reflexive Entertainment. Reflexive is a “casusal games developer”
  • January 31, 2008: Audible.com. Largest online retailer of digital audio books.
  • August 24, 2008: Shelfari.com. Social networking for book readers.
  • October 24, 2008: Oprah endorses the Kindle.
  • December 2, 2008: AbeBooks.com. Largest online bookseller of used books. Also a 40% stakeholder in LibraryThing.com.
  • Fiscal Year 2008:  Amazon outsells all other major retailers in the books, music, DVDs area, doing $5.35 billion for North America and $5.73 billion internationally.

In the 10 years since Amazon has gone public, it has become a retailing powerhouse in the publishing industry. Piece by piece, it has bought into or bought up companies that will advance its position primarily by buying people. It seems clear that Amazon believes in buying platforms where the people are.

Mainstream publishing is focused more on creating the market through one hit wonders. Mainstream publishing spends millions on trying to find the next Brown, Rowling, Meyer, or Roberts where as Amazon spends millions on getting the consumers to its webstore. This isn’t to say that I think that publishers should have acquired Fabric.com but it does make sense for them to have acquired companies and technologies for more vertical integration. To have invested in a company like Goodreads.com or a Librarything.com; to have invested in a the secondary book market; to have bought an ereading platform.

Read the rest of this article at Dear Author.

Where's The Bailout For Publishing?

In a recent article posted on the Daily Beast, Stephen L. Carter says:

Like a lot of writers, I am wondering when Congress and the administration will propose a bailout for the publishing industry.

Carnage is everywhere. Advances slashed, editors fired, publicity at subsistence levels, entire imprints vanished into thin air. Moreover, unlike some of the industries that the government, in its wisdom, has decided to subsidize, the publishing of books is crucial to the American way of life.

Seriously.

Books are essential to democracy. Not literacy, although literacy is important. Not reading, although reading is wonderful. But books themselves, the actual physical volumes on the shelves of libraries and stores and homes, send a message through their very existence. In a world in which most things seem ephemeral, books imply permanence: that there exist ideas and thoughts of sufficient weight that they are worth preserving in a physical form that is expensive to produce and takes up space.

He goes on to say:

In a library, you can stand beside the shelf and run your finger along the spines. You can feel the book-ness of what has been written. It is a very unsophisticated reader indeed who conceptualizes the library principally as a place to obtain information. A library is a shrine to the book. When we eliminate the name “library,” as some universities and communities have done, creating such vulgarities as “information resource centers,” we are, implicitly, denigrating the very object that the library is intended to preserve. The book, we are saying, is not important; only its information content matters.

You can read the rest of the article at The Daily Beast

Mr. Carter’s bibliophilia is not all that different from the lust-for-vinyl that keeps purists shopping for LP records rather than making the switch to digital music. Digital music hasn’t killed music, and digital content will not kill literature. In fact, digital music has ushered in a new era of choice and freedom for both artists and their audiences, and the same is now happening with books. If that revolution results in the death of some businesses, some unsustainable business models, and some delivery systems, so be it. Progress inevitably sacrifices some of the old in order to usher in the new.

Where once we had music megaconglomerates dictating what music would be made available to the public, fixing the prices and formats of the music they released such that their span of control reached as far as our very headphones and speakers, thanks to digital music and the web, now we have individual artists and music fans calling the shots for themselves.

Indie bands are offering their songs individually on their own web sites. Consumers can create their own, customized streaming web radio stations online, and even create and download their own ‘mixes’ directly from the source music files of such forward-thinking artists as Beck, Nine Inch Nails and Radiohead—with the artists’ full approval and involvement. Musicians have the means to reach out to their fans as never before, and those fans have unprecedented access to their favorite musicians. Music has become as much about building community as the music itself, and both artists and consumers are the beneficiaries.

Priorities have at last been appropriately re-shuffled: the artists, their music, and the community are the only things that matter now, the delivery system (CD, LP, MP3, etc.) has become irrelevant. Of course the music megaconglomerates are unhappy about this, because the delivery system was the piece that used to be their bailiwick and primary profit center. When you cut out the middleman, the middleman is never happy about it.

The same kinds of changes are now in their infancy where publishing is concerned, but to my mind as both an author and a reader, they can’t come soon enough. Indie authors are following the lead of their musician brethren, bypassing publishing conglomerates and other gatekeepers to reach out directly to a readership. None of this would be possible without the digital revolution in print and Web 2.0.

And just as record industry executives before them, the titans of mainstream publishing are doing all in their power to stop—or at least slow—the technological and cultural progress that spells their doom, rather than embrace the new opportunities available to them. I’m afraid that they, and Mr. Carter, are part of a dying breed.

Ask anyone under 30 if they mourn the loss of chain record stores like Tower, The Wherehouse and Licorice Pizza. With the exception of those vinyl purists, the answer will be either, "No," or, "What’s a chain record store?" Give it maybe 20 years, then ask someone under 30 if they mourn the loss of chain bookstores. Give it 20 more and ask if they mourn the loss of paper-pulp books.

A long time ago we learned that The Medium Is The Message, but we also learned the message is typically manipulated to suit corporate needs. Where the mass media are controlled by profit-driven corporations, the message is forced to the back of the bus: behind profit, corporate vision, marketing concerns, political concerns, and even packaging concerns.

Mr. Carter, while you and others fret over the cultural impact of a change in semantics that may one day see libraries referred to as “information resource centers”, the rest of us celebrate the improved reach and accessibility technology can bring to literature. Free the message from its corporate-imposed shackles and it will proliferate seemingly of its own accord.

Fear not, Mr. Carter. First we had the stone tablet. Then we had the parchment scroll. Next came the codex. And when Gutenberg came along, I have little doubt he faced the outcry of people like yourself who found the printing press a poor and vulgar substitute for the hand-copied texts of the day, but progress prevailed, to society’s benefit.

If the written word is worth reading, worth knowing and sharing, how can making it more widely and readily accessible ever be a bad thing?
 

The Psychology of Writing, Pt. 3 – The Religion of Writing and Getting Published

Publetariat’s series on the psychology of writing continues with a deconstruction of The Rules.

Many aspiring authors believe there’s a collection of both written and unwritten rules to follow in writing and trying to get published, a sort of catechism for success. 

From: The Top Ten Myths About Writing And Why They’re Mostly Wrong – John Erianne

I’ve been in the writing game for most of my life and one of the things that never ceases to summon an “Oh, Please . . .” reaction are those incessant misperceptions and myths about writing that I encounter from time-to-time. We’ve all heard them and some of us buy into them. There’s a whole self-help industry built around many of these myths. Others are put out there as road blocks to discourage aspiring writers from realizing their goals. Among the ones I see most often are:

6. Writing can’t be taught

People who say this seem to think that writers spring fully formed like Athena from the head of almighty Zeus. All writers learn to be writers. Whether a writer is self-taught or goes through some writing program somewhere, there is a process of learning going on and therefore a process of being taught. Whether you are being taught with a lot of trial and error and a library card or being workshopped to death in a word factory, writing is being taught to you in one form or another. What you choose to do with that knowledge is another matter.

7. You have to have talent to write

Well . . . having talent doesn’t hurt, but honestly, let’s not overestimate it’s importance. You’ve got a writer who’s the most talented genius since Willie Shakespeare penned Hamlet, but he can’t be bothered to get out of bed in the morning and dress himself much less share any of that talent with the world. On the other end of the spectrum, you have a guy who’s not very talented, but competent, dependable and workmanlike who writes and submits constantly. Writer #2 has dozens of publication credits as a result while Writer #1 still hasn’t gotten out of bed. Listen. A really talented writer who works really, really hard is probably going to go farther than a no-talent hack who works equally as hard, but the no-talent hack will still go farther than a lazy genius.

8. You have to go to a writing school to be a writer

Okay, sure, I’ve been to college and I know a lot of writers who’ve been to college, gone through writing programs and now teach in writing programs, but let’s be real here: If becoming a writer depended on getting accepted to the Iowa Writer’s Workshop or the like, there would be relatively few writers out there, now wouldn’t there? College writing programs typically don’t accept that many candidates each semester and even fewer people actually make it through the really tough programs. Some of the best-known writers throughout history didn’t have a degree in writing or much of formal education whatsoever. That’s not to say you can be a functional illiterate and write well, if at all, but you get my point, don’t you?

9. You have to have a literary agent

While it’s probably true that if you are a novelist or screenwriter you are not likely to break into a major market without an agent, you don’t absolutely need one. If you write non-fiction, an interesting, well-written book proposal is often enough and even with fiction, independant publishers often (and sometimes especially) don’t require agency representation.

10. Writers have to pay people to publish their work

That’s a big, “Hell, no!” Sure, there are publishers and agents (so-called) who will demand the payment of fees, but understand this: no legitimate royalty-paying publisher or literary agency ever requires a writer to pay a fee for the service. There are legitimate printing services that offer to print books for self-publishers, however this is different from vanity presses that masquerade as a traditional royalty publisher that charge fees upfront to publish your work. 

Read myths #1 – 5, which pertain to common misconceptions about writers and writing, on the Diary of a Mad Editor blog.

From: There’s No Such Thing As A Cliche – J. Robert Lennon 

The entire concept of the cliché…is a matter of how experience is framed–there is no human reality, however culturally overexposed, that can’t be made into a successful work of art. Shakespeare was an early adopter of this way of thinking; Andy Warhol a more recent one. A good artist can take the wilted castoffs of a culture and make them into something great.

I’ve heard a lot of stories about teachers who try to outlaw things–things they think are hackneyed and deflated. One writing prof we know once issued an anti-mermaid edict, and one student, a friend of ours, responded by handing in a mermaid story. A good one, apparently. The edict was rescinded.

One possible definition of a cliché is: something that’s important to people, and which they can’t stop talking about (like, you know, um…mermaids). We’re sick of it for the latter reason; but we can’t ignore it because of the former. A good writer can crack open the nut of a cliché and fork out the meat, leaving the old familiar shell behind. Indeed, that’s a writer’s job description–forking out the meat. A writer who ignores cliché has failed, a writer who succumbs to it has also failed. Success is framing the cliché as revalation.

Read the rest of this post on the Ward Six blog.

From: An Interesting Thought On Rules – Jessica Faust

A lot of comments lately have blasted agents and editors for all of our rules. We stifle authors, we cause nothing but problems, and we’re rude to boot. I debated a discussion on rules because I have a feeling I’m going to get blasted for it, but a client of mine pointed out that what makes my blog work are my honest answers and the honest comments I get from my readers. So here goes . . .

There are seemingly a lot of rules in publishing, but if you’ve ever heard me speak or read enough of my blog posts I think you’ll know that I’ve repeated again and again that those rules are not rules and should not be seen as such, but should be looked upon as guidelines. One of the most frustrating things for me about being blasted for all of our rules is that so many of them are created because authors ask for them, and so many more are not rules I’ve put out but rules authors impose themselves.

I am constantly asked for more clarification, for more rules. Authors want to know a secret to getting in the door. How do you write the perfect query letter, how do you write the perfect synopsis, and how do you write the perfect book? I cannot tell you that. I can give you hints, clues, examples, and critiques. I can do my best to help you along the way, but there are absolutely no rules. You’ve said it yourself, agents impose rules but then sell books that break them.

When asked how to write a query letter or a pitch I can give you tips on what I’ve seen that’s worked for me. Does that mean it will work in the same way for another agent? Not necessarily, because it’s all subjective. This is the same for resumes and resume cover letters. You can read a resume book and see hundreds of examples. They might all work for you or they might not. Ultimately, when reading the advice of agents you need to pick and choose what resonates with you. 

Reading our blogs should be done in the same manner you read revision letters from critique partners, agents, or your own editor. You need to see what worked and didn’t work for other people and see how it resonates with you. Then you need to make your own decisions. Making smart, professional, and personal decisions are in the end what the only rule should be. 

Read the rest of this piece on the BookEnds, LLC blog.

The Twitterization of Santos Dumont Numero 8

Claudio Soares, a Brazilian author and literary blogger, has launched an intriguing multimedia online publishing experiment involving Twitter, CommentPress, videos, music and ultimately, Smashwords.

A couple years back, Soares published his novel, Santos Dumont Numero 8. The story revolves around an aircraft inventor who numbers each of his inventions with "Santos-Dumont number 1" through "Santos-Dumont number 22." Mysteriously, for some superstitious reason, the inventor refuses to use the number 8.

 The book follows eight main characters, seven of whom are intent upon unlocking the truth behind the mystery, and one of whom, I assume, is intent on keeping the reason a secret.

 Soares has broken the novel into pieces, and is serializing it from the unique perspectives of each of the characters, each of whom has their own Twitter account. In an interesting twist, the characters will interact with their Twitter followers. This has the potential to create an immersive experience, not just for the community of readers that congregates around the book and its characters as the story unfolds, but for the author as well.

At the same time, Soares is serializing the the novel in its entirety from http://www.twiter.com/sd8. Readers can view the twitterstreams of all characters simultaneously at Crowdstatus, an online app that allows you to aggregate the Twitterstreams of multiple people.

There’s a bookish twist to the novel, because it’s also a book about books and readers. The narrator of the story is reading from a book. As Soares explained to me, "The main character, Abayomi, reads and it seems as if the story he reads is really happening." Soares says in writing the book, he found inspiration from by some ideas of the Argentine writer, Jorge Luis Borges, who once said words to the effect that, "the reading of a book makes us experience parallel worlds, which often, superstitiously, invade our reality."

Does Soares believe his experiment presages the future of reading? Not at all. He recognizes Twitter has numerous flaws in terms of its ability to convey a story. Twitterstreams, for example, are like ongoing conversations, and the participants pop in and out of them as if pedestrians passing in the street, so it’s difficult to follow a narrative. People also tend to read Twitterstreams in reverse chronological order, which is also not terribly conducive to an immersive reading experience. And finally, for those who want to follow a story from start to beginning, Twitter doesn’t make it easy to locate the start of a stream, or follow complex conversations that occur within the stream.

According to Soares, discovering the inherent limitations of these social reading tools is part of his experiment. He plans to document his experiences on his blog, and he’ll publish the complete Twitterized version of the novel on Smashwords after the completion of the experiment.

The book is written in Brazilian Portuguese, though you don’t need to understand the language to appreciate the experiment. For additional details on the experiment, check out this imprecise English translation of the project description, visit his blog at http://www.pontolit.com/br, view an online presentation of the project at http://prezi.com/25890/view/#104, or follow his personal Twitterstream at twitter.com/pontolit

No matter how you look at it, we’ve come a long way since papyrus scrolls, stone tablets and Gutenberg.

This post originally appeared on the Smashwords Blog.