Publetariat

How to Price Your Work on Amazon

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This post originally appeared on Writer’s Circle.

So you’ve decided to publish a book on Amazon (and hopefully read our helpful guide for doing so). Before those pages hit the presses – or the Kindles – you’ll need to price your work on Amazon, and we’re here with a bit of advice on finding the right price for your readers.

Think about your motive. This is a great tip from Publishers Weekly, which advises writers to think about the purpose of their book: readership or revenue? Ideally, of course, you could get both, but a lower price will likely earn more readers (e.g. people will be more willing to try a new e-book author when the price tag is only a buck or two) while a higher price could earn you more revenue. The latter is true, of course, especially if you already have an established fan base – but many new authors prefer to price on the lower side to attract new readers.

Consider paperback vs. e-book. E-books should not cost as much as paperback books, for two reasons: Firstly because fewer resources are needed to publish the work, and secondly because research shows that expensive e-books don’t sell well, according to Mill City Press. While paperbacks can easily find success priced above $10, e-books do best when priced between $2.99 and $9.99 – in fact, PBS says $3.99 seems to do really well.

 

Read the full post on Writer’s Circle.

 

Avoid Holes In Your First Draft

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This post by Ksenia Anske originally appeared on her blog on 5/24/15. Warning: strong language.

Boy, the things The Badlings is teaching me. I don’t know what it is about this book. Maybe it will be my watershed moment and I will look upon the chasm cleaved in my life, on one end of it written “before The Badlings,” on another “after The Badlings,” and I will see the middle of it a thousand fiery dragons spurting up pillars of fire to remind me of what it was like. And I’ll tell you what’s it’s like. It’s gruesome. I’m learning one very valuable lesson writing this book.

Most of the story is handed to you in the first draft.

I think I’m paraphrasing Terry Pratchett as he said something along these words and I have read it somewhere and can’t find it now. No matter. It’s true. As shitty and cumbersome and as absolutely detestable your first draft might be, the foundation of the story is there. Your job is to lay it all down, like a groundwork for the future philandering with your story, because no matter what you will add or subtract, the core will stay the same. It doesn’t have to be complex, it can be very simple. In fact, the simpler it is, the better. But here is the catch. If you miss this core, or if you gouge pieces of it out later (I did both), you will suffer in the clutches of ruthless editing as a consequence until you bleed out of your nose.

The same holes you will have in the core of your story at the very beginning will show up like festering sores in all consecutive drafts no matter what you do. I have heard horror stories from writers about how they had to abandon a manuscript because no matter how many times they rewrote it, it was flawed. It was an ugly child born maimed and it could not be cured.
 

Read the full post on Ksenia Anske’s blog.

 

Do's And Don'ts On Writing A Book Blurb

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This post by Nicholas C. Rossis originally appeared on his site on 5/2/15.

The inspiration for this post came from a little gem I found on the Passive Guy’s Newsletter (if you aren’t already a subscriber, what are you waiting for? It’s free!). After some heavy editing, it ended up as this post.

The original post came from the Self Publishing Review, if you wish to see it in its entirety.

 

Writing a Book Blurb
By far, the weakest part of many self-published books is the synopsis*. Writing a decent blurb is an art form totally separate from writing a book.

Authors, myself included, often feel this is their least favorite part of the process. It can make you feel icky writing superlatives about your own book. At the same time, too many superlatives can literally be icky (“A work of genius” comes to mind). A good blurb needs to strike a balance between being informative, but not too informative, salesy, but not too salesy, while somehow seducing a stranger into spending money. It’s difficult, to say the least.

That said, there are some very common errors that show up time and again, and are pretty easy to change.

 

Read the full post on The Power of Six.

 

10 Odd Books That Will Improve Your Writing

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This podcast from Demian Farnworth originally appeared on rainmaker.fm.

You don’t have too look far to find a list of the best books a writer should read. This is a benefit for new writers, no doubt.

Unfortunately, those of us who have been around for a number of years often own every book that tends to make these lists. And we read them. And re-read them.

Not only do we own them, we’ve absorbed them into our bloodstream.

It wouldn’t be so bad if that list changed from year to year.

But it doesn’t.

So while the usual best-books-writers-should-read lists are fine for the greenhorns in the field … what about the rest of us?

What about those who want to go from undergraduate to graduate work? Who want to inject a tangible and seductive element in their writing that growls “You better take notice of me”?

What are the best books they should read? And why?

As you might guess, I have an answer.

In this 9-minute episode you’ll discover:
– The authors of this 1604 Bible edition made language their slave.

– Award winning producer delivers some of the best tips on how to inject emotion into any story

– The book you’ll walk away with some magnificent metaphors, if you read it

– Imitate the ebb and flow of people-centered tales in this book to make what you write memorable

– The real reason I want you to read these books

 

Listen to, or download, the full podcast on rainmaker.fm.

 

A Story of Three Authors (A Cautionary Tale)

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This post by Karen Dionne originally appeared on Pub Rants on 5/8/15.

In a perfect world, every literary agent would be a fearless negotiator, working tirelessly to get the best possible book deals for his or her clients. But the world isn’t perfect. And sometimes an author’s career goes off the rails because their agent doesn’t have the knowledge, skills, or tenacity necessary to negotiate well on the author’s behalf.

Author #1 had a six-figure offer from a major publisher for the first three books of his self-published middle-grade series. He also had no agent. The publisher recommended several, and the author signed with one. Sadly, the agent did not negotiate better contract terms. This meant the author now had to give the agent 15% of the exact same six-figure deal he’d set up himself.

The author hoped the agent would earn his commission going forward by advocating for the book during the publishing process. But in time, the author realized his agent wasn’t doing anything he wasn’t already doing himself. He terminated the relationship and negotiated the next three-book deal without an agent.

As the time neared for the next contract, this author still felt he could get a better deal if a savvy agent negotiated on his behalf. He interviewed carefully and signed with an agent with an excellent reputation who was also a fan of the author’s work. The agent soon learned what the publisher hadn’t yet told the author: sales were soft, and there wasn’t going to be a third offer.

 

Read the full post on Pub Rants.

 

Amazon Sues To Block Fake Reviews On Its Site

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This article by Jay Greene originally appeared on The Seattle Times on 4/8/15.

Amazon.com sued three websites it accuses of purveying fake reviews, demanding that they stop the practice.

The suit alleges that the glowing product evaluations they provide deceive consumers and harm the sellers on Amazon’s site who don’t game the system.

The suit, filed Wednesday in King County Superior Court, accuses Jay Gentile of California and websites that operate as buyamazonreviews.com and buyazonreviews.com, among others, of trademark infringement, false advertising and violations of the Anticyber­squatting Consumer Protection Act and the Washington Consumer Protection Act.

“While small in number, these reviews threaten to undermine the trust that customers, and the vast majority of sellers and manufacturers, place in Amazon, thereby tarnishing Amazon’s brand,” according to the suit.

The site buyazonreviews.com, which the suit claims is run by Gentile, didn’t respond to a request for comment. But Mark Collins, the owner of buyamazonreviews.com, denied Amazon’s claims.

 

Read the full article on The Seattle Times.

 

BuzzFeed Books Won’t Kill Literary Criticism — But Book Snobbery Might

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This post by Michelle Dean originally appeared on Flavorwire on 11/8/13.

So here’s the thing: yesterday BuzzFeed Books named its new editor, a sometime friend of mine named Isaac Fitzgerald. I knew Isaac as the Managing Editor of a literary site known as The Rumpus, where I was a weekend editor for several months in 2012. 

Yesterday, he gave the following quote to a media reporting site:

BuzzFeed will do book reviews, Fitzgerald said, but he hasn’t figured out yet what form they’ll take. It won’t do negative reviews: “Why waste breath talking smack about something?” he said. “You see it in so many old media-type places, the scathing takedown rip.” Fitzgerald said people in the online books community “understand that about books, that it is something that people have worked incredibly hard on, and they respect that. The overwhelming online books community is a positive place.”

It’s likely that you, dear readers, have not have been following the latest scintillating round of slapfighting in book critic circles about the “state of criticism.” It’s always a subject of dubious interest to the general population, I think, but let me explain briefly anyway, because the debate is crashing into the perennial concern about the declining popularity of books in our culture, and we all care about books here at Flavorwire, so.

 

Read the full post on Flavorwire.

 

Welcome to the Shark Tank

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This post by Rachelle Gardner originally appeared on Books & Such on 5/5/15.

If you’re a writer trying to wrap your mind around the business end of publishing, I hope you’re watching ABC’s Shark Tank.  The show has nothing to do with publishing. But it has everything to do with understanding exactly what you’re doing when you put your query or proposal in front of an agent, editor or publishing committee. You’re going into the shark tank.

The program features venture capitalists looking for businesses in which to invest. The contestants are entrepreneurs with small businesses needing capital. Each contestant stands before the “sharks,” pitches their business, specifies the amount of money they’re asking for, and what percentage of their business they’re offering for that investment. So a guy might ask for $65,000 in return for a 15% stake in in his business; or $150,000 in return for a 30% portion of the company. The sharks get to decide whether they want to invest in the business, and they’re free to negotiate any way they want.

I love this stuff! I’m constantly noticing all the ways the whole scenario resembles publishing. When you’re trying to take your writing out of the personal realm of art and into the public realm of commerce, you’re just like these entrepreneurs asking for others to invest in them.

You’re asking a publisher to invest in you.

 

Read the full post on Books & Such.

 

Why Hong Kong Is Clamping Down On Creative Writing

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This post by Madeleine Thien originally appeared on The Guardian on 5/18/15.

The decision to close City University’s MFA programme is plainly intended to limit free expression – showing just how vital it is

Last month, City University of Hong Kong abruptly shut down its MFA programme in creative writing. During Occupy Central – the campaign of mass civil disobedience that disrupted Hong Kong universities and brought part of the territory to a standstill for nearly three months last year – a number of our students had published essays in support of the demonstrations.

One of the most prominent was by lawyer Keane Shum, who wrote in Atlantic of his fears for Hong Kong in the face of increasing political interference from China. He said: “I choose words of protest. Others can bet against the march of democracy, but I still go with the better odds. I am a student no longer, but a dreamer, and a Hong Konger, always.”

For many in my generation, the images of class boycotts, calls for face-to-face meetings with senior leaders, and the decision by students to put their bodies in the way of police lines, brought back memories of the Tiananmen demonstrations of 1989. For writers, literature is a carrier of history. In Chinese, the word remembrance, jì yì, is a pun that can be heard two ways, 记忆 (to recall, record) and 技艺 (art). In the aftermath of Occupy Central, a chilling effect has taken root in Hong Kong’s academic institutions, most palpably in the territory’s top institution, Hong Kong University, described two weeks ago by media as “a campus on edge”.

 

Read the full post on The Guardian.

 

Everything You Need to Know to Set Up Your First Twitter Chat

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This post by Matt Diederichs originally appeared on the Hootsuite blog in 4/15.

You see the hashtags on Twitter every week: #SBizHour, #MediaChat, #CMGRHangout, and on and on. These tags refer to Twitter chats, one of the best examples of community building on Twitter. Using a shared hashtag, users meet at a pre-determined time to discuss issues of community relevance. These chats generate tons of conversation, and build deep connections between the people partaking and brands who host.

That kind of engagement has benefits for brands and personal brands alike. A successful Twitter chat community builds advocacy, loyalty, and community with participants. You’ll grow the social following of your accounts, generate valuable discussions and feedback, and show thought leadership with an outspoken audience.

Could you host your own Twitter chat? It’s not as simple as you’d think, but we’ve got your back. Here’s your step-by-step guide:

 

Before Your Chat

As tempting as it is to just jump in, you’ll need to build a plan. We recommend you consider well thought-out answers to the following questions:

Why am I hosting a chat?

 

Read the full post on the Hootsuite blog.

 

Smashwords Introduces New Metadata Option for Box Sets

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This post by Mark Coker originally appeared on the Smashwords blog on 5/11/15.

Smashwords today released an enhanced metadata option for box sets. The new option will pave the way for us to make box sets more discoverable in the Smashwords store, and longer term (and more importantly), it will enable better merchandising at our retailers.

But one step at a time. First we need to collect the metadata, and that’s where you come in.

Smashwords authors and publishers are already well-versed in metadata. Metadata is data about your book. Metadata is comprised of things like book category, book title, author name, book description and price. Metadata makes it easier for readers to discover your book by screaming, “Look here! I’m what you’re looking for!”

Ebook box sets are a relatively new phenomena, and indie authors are leading the charge. Until now, metadata for box sets has been lacking. Most obviously, a box set is treated like an ordinary ebook, when in fact it’s a bundle of books either from a single author or multiple authors. Retailers have shown increased interest in box sets over the last two years, but the process of identifying them is still manual. Retailers who want to promote them, and customers who want to read them, must perform manual searches on the phrase “box set” and hope the author placed the words in their title or book description. That’s kludgey. There should be a special designation for box sets so retailers have the option to create custom virtual shelves to promote them, and so customers can easily find them.
 

Read the full post on the Smashwords blog.

 

S&S Tries Geo-Targeting in New Marketing Outreach

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This post by Calvin Reid originally appeared on Publishers Weekly on 5/13/15.

In the latest effort to enhance book discovery, Simon & Schuster is partnering with mobile content delivery service Foli to offer customers complimentary access to a selection of full-text e-books in airports, museums and hotels around the country. Beginning May 15, David McCullough’s The Wright Brothers will be a feature selection at the National Air & Space Museum and 50 venues around the country. Another 18 titles will be available though a select group of hotels and airport lounges.

The new service relies on Foli’s location-based wireless technology, which allows the the delivery of a single title, or group of titles, to a specific geographic location. In order to access the e-books in the program, customers can download the Foli app to their iOS or Android device and read a full-text version of any of the books.

The availability of the e-books will last for three days while they are being accessed at the targeted venue.

 

Read the full post on Publishers Weekly.

 

Crowdfunding, A Passion For Print And WB Yeats With Orna Ross

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This post by Joanna Penn originally appeared on her The Creative Penn on 5/10/15.

Crowdfunding is becoming ever more popular with creatives to raise fund for various projects. But when is it a good idea for an author?

In this interview with author, poet and creative coach, Orna Ross, we go into her love of WB Yeats and how this passion has turned into her own print project, as well as tips for other authors considering crowdfunding. Orna is also the founder of the Alliance of Independent Authors, so she is very knowledgeable about the current state of publishing.

 

Watch the video or read the full transcript on The Creative Penn.

 

You Pays Your Money and You Takes Your Chances

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This post by John E. McIntyre originally appeared on The Baltimore Sun on 5/7/15.

Yesterday I tweeted: “ ‘Staunch the flow’? Am staunchly upholding a preference for ‘stanch.’ #amediting”

Dai Hawkins, a regular and thoughtful reader, promptly pointed out that the history in the Oxford English Dictionary shows that the two words have been functionally interchangeable for centuries. He later also cited Merriam-Webster’s Dictionary of English Usage to similar effect.

He was quite right. To insist on limiting staunch as an adjective meaning “steadfast” and stanch as a verb meaning “to stop the flow of” is an arbitrary choice, though the American Heritage Dictionary’s usage note indicates that these are still the most common senses in the United States.

Editing often means making arbitrary choices. A house style merely indicates that when there is more than one acceptable way to capitalize or abbreviate, we arbitrarily pick one to avoid distracting the reader with needless variants. But when we have pairs of words with blurred meanings, as staunch/stanch, the arbitrary choice becomes more difficult.

 

Read the full post on The Baltimore Sun.

 

Author Websites, Blogs, and Book Sales Pages

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This post by Joel Friedlander originally appeared on his The Book Designer on 5/11/15.

Last week Stephanie Chandler invited me to do a presentation for the Nonfiction Writer’s Conference, an online event featuring lots of speakers on topics of interest to self-publishers and nonfiction authors.

The topic was “Essentials for Author Websites, Blogs and Book Sales Pages” and it was designed as a 40 minute teleconference presentation, so no visuals or slides like we would rely on in a webinar or live presentation.

(Stephanie also interviewed me last month for the Nonfiction Writer’s Association blog, and I got pretty personal in the interview. You can read it here: Expert Interview: Joel Friedlander)

For the last several years I’ve been giving talks, keynotes, and presentations to a variety of book industry groups and, to be honest, it’s one of the more enjoyable parts of my own platform building efforts.

But that’s a subject for another day.

Today I wanted to share with you the some of what went into this presentation, because thinking through your online strategy is never a bad idea. Because I use mind mapping to prepare many of my presentations, I’ll use the mind map for this event to illustrate the main points I wanted people to walk away with.

 

Read the full post on The Book Designer.