Business End

Articles about the business aspects of publishing and self-publishing.

Crowdfunding, A Passion For Print And WB Yeats With Orna Ross

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This post by Joanna Penn originally appeared on her The Creative Penn on 5/10/15.

Crowdfunding is becoming ever more popular with creatives to raise fund for various projects. But when is it a good idea for an author?

In this interview with author, poet and creative coach, Orna Ross, we go into her love of WB Yeats and how this passion has turned into her own print project, as well as tips for other authors considering crowdfunding. Orna is also the founder of the Alliance of Independent Authors, so she is very knowledgeable about the current state of publishing.

 

Watch the video or read the full transcript on The Creative Penn.

 

Author Websites, Blogs, and Book Sales Pages

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This post by Joel Friedlander originally appeared on his The Book Designer on 5/11/15.

Last week Stephanie Chandler invited me to do a presentation for the Nonfiction Writer’s Conference, an online event featuring lots of speakers on topics of interest to self-publishers and nonfiction authors.

The topic was “Essentials for Author Websites, Blogs and Book Sales Pages” and it was designed as a 40 minute teleconference presentation, so no visuals or slides like we would rely on in a webinar or live presentation.

(Stephanie also interviewed me last month for the Nonfiction Writer’s Association blog, and I got pretty personal in the interview. You can read it here: Expert Interview: Joel Friedlander)

For the last several years I’ve been giving talks, keynotes, and presentations to a variety of book industry groups and, to be honest, it’s one of the more enjoyable parts of my own platform building efforts.

But that’s a subject for another day.

Today I wanted to share with you the some of what went into this presentation, because thinking through your online strategy is never a bad idea. Because I use mind mapping to prepare many of my presentations, I’ll use the mind map for this event to illustrate the main points I wanted people to walk away with.

 

Read the full post on The Book Designer.

 

Be a More Productive Writer While Also Achieving Balance

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This post by Jordan Rosenfeld originally appeared on Jane Friedman’s site on 4/23/15.

Note from Jane Friedman: Today’s guest post is by Jordan Rosenfeld (@JordanRosenfeld) and is an excerpt from A Writer’s Guide to Productivity, published by Writer’s Digest.

Surely you know one or more prolific writers who produce so much material that you wish you could bottle their energy and drink it down later for yourself.

Perhaps you even feel a little envious or resentful of their output: Hey, that could be me if only I didn’t have to [fill in the blank].

It’s easy to believe that a large quantity of writing is a sign of productivity, and thus, if you are not writing reams yourself, you aren’t being productive. But more writing does not necessarily equal better-quality writing, nor does faster writing lead to faster achievement of your goals.

 

The Pros and Cons of Fast Drafting

For at least six years, I, like millions of other slightly crazed, well-intentioned writers, have participated in NaNoWriMo—National Novel Writing Month—in which writers attempt to produce a 50,000-word novel in thirty days while running on caffeine, blind faith, and a spirit of adventure. The part of me that is like an endurance athlete always thinks this sounds like a great idea and enjoys the endorphin rush of writing toward a fast finish. And it is fun at various stages—particularly at the beginning before reality has set in. But you know what the honest truth is? It kills me every year. By the end of November I am the crankiest, most burned-out, and spent writer I know.

 

Read the full post on Jane Friedman’s site.

 

The Path to Success

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This post by J.A. Konrath originally appeared on his A Newbie’s Guide to Publishing on 4/12/15.

On the surface, the path to becoming a successful writer has three key components.

1. Write a great book.

2. Do whatever you can to make that book a success.

3. Repeat steps 1 and 2.

Like all paths, just because the path exists doesn’t mean you’ll be able to follow it. There are known routes up Mount Everest, but there are no guarantees you’d make the summit no matter how good you are or how hard you try. Even the best mountain climbers must deal with the unpredictability of weather, among many other bad things that can happen.

Luck is always a factor.

Even if you’re an Olympic gold medalist with natural talent and years of training, you were lucky no one was better than you at that time. Because all records get broken. Someone always winds up being better.

Hell, you were lucky a bunch of Greeks thought it was a fun idea to compete in sports thousands of years ago. Without them, you’d be doing something else.

Keeping the luck factor in mind, let’s review those three points.

 

Read the full post on A Newbie’s Guide to Publishing.

 

May 2015 Author Earnings Report

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This post originally appeared on Author Earnings in 5/15.

Welcome to the May 2015 Author Earnings Report. This is our sixth quarterly look at Amazon’s ebook sales, with data taken on over 200,000 bestselling ebooks. With each report over the past year and a half, we have come to see great consistency in our results, but there is always something new that surprises us. Often, it’s something we weren’t expecting, like the massive shadow industry of ISBN-less ebooks being sold, or the effect Kindle Unlimited has on title visibility. This time, we went into our report curious about one thing in particular. But we were still not prepared for what we found.

If you’ve been shopping for ebooks on Amazon lately, you may have seen this new addition to many ebook product pages:

Nelson Book

This announcement can be found on ebooks from several of the largest publishers, and it appears to serve as both an apology from Amazon and also a shifting of the blame for high ebook prices. Amazon has stated in the past that they believe ebooks should not cost more than $9.99. Self-published authors are no doubt familiar with this price constraint, as their royalties are cut in half if they price higher than this amount. But after a contentious and drawn-out negotiation with Hachette Book Group last year, Amazon relinquished the ability to discount ebooks with several publishers. Prices with these publishers are now set firmly by them.

 

Read the full report on Author Earnings.

 

Facebook Ads: Should Indie Authors Buy Them?

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This post by Frances Caballo originally appeared on his The Book Designer on 5/14/14.

If you have a Facebook page, have you noticed that fewer of your posts are reaching your fans’ news feeds?

You’re not alone. As Facebook moves further in the direction of monetization, and as it adjusts its algorithm, fewer of our Facebook page posts are reaching our fans.

Facebook’s reasons for the recent improvements make sense to some extent. A brand page (also called a company page or an author page) you liked when you were 37 may not be a page you have any interest in when you’re 42. Similarly, a friend you were close with four years ago could have moved away and may no longer be in your tight social sphere.

Facebook whittles your news feed to reflect your changing preferences based on your actions in the form of Likes, Shares and Comments.

According to a February 2014 Pew Research Center report, half of all adult Facebook users have more than 200 friends in their network. Users who are 29 and younger have even more.

In addition, last year AllFacebook reported that the average user had liked 40 pages but that figure is higher for residents of the United States, where the average user likes an estimated 70 pages.

In light of these numbers, Facebook assumes that the average user doesn’t have sufficient time to review every post from every friend and author page they’ve liked in the past several years. So the network steps in and determines which friends you’d prefer to hear from, based on your most frequent interactions, and decides which of your own posts from your Facebook page will appear in your fans’ news feeds.

In other words, if all of your fans don’t engage with your page on a regular basis, fewer and fewer over time will see any of your carefully written Facebook posts.

 

Research Proves that Organic Reach on Facebook Is Plummeting

 

Read the full post on The Book Designer.

 

Author Branding: How to Get Started

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This post by Janine Savage originally appeared on Write Divas on 5/4/15.

We’ve all heard the advice to create your brand as an author, but what exactly is author branding? Being an author is so much more than just the books your write. It’s about your image in the real world and online in the cyber world. The Internet has made it possible for people to connect with people around the world and to create an online persona, all from the comfort of our homes. As an author, it’s a good idea to consider what your image or “brand” as an author is. But first you’ll need a few things to get your author branding started.

 

It’s All in the Name

Have you decided on a pen name or do you want to publish under your real name? The arguments for and against for each path are valid. What it boils down to is which path is right for you.

Pen Names: You keep your private life somewhat private. If your real name is hard to pronounce or unusually long, a pen name might be right for you. If you write for more than one genre, say steampunk, Viking romance and horror, the use of pen names makes it easier for your fans who read your steampunk books to follow you and not get mixed up with your books in the horror and romance genres. Some notable examples of authors who use pen names for different genres are Eleanor Robertson, who writes as Nora Roberts (romance) and J.D. Robb (romantic suspense), and Joanne Rowling, who writes as J.K. Rowling (fantasy) and Robert Galbraith (crime fiction).

Real Name:

 

Read the full post on Write Divas.

 

How Keywords, Machine Learning Unlock Book Discovery

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This post by Jim Bryant originally appeared on Publishing Perspectives on 5/4/15.

Jim Bryant of Trajectory.com argues that advancements natural language machine processing leading to keywords may unlock a revolution in book discovery.

Leading publishing industry analysts started highlighting the increasing urgency of developing better “book discovery” practices more than ten years ago. Several years ago, this issue was highlighted as one of the biggest challenges facing the future of the publishing industry. Today, no one in the publishing world is seriously debating the relevancy of “book discovery.”

The challenge of “book discovery” is highlighted by the well-accepted facts surrounding the notion that never before in history have so many books been available to so many readers.

– Hundreds of thousands of backlist titles are being released by publishers.

– Hundreds of thousands of self-published books are being offered by ebook retailers and self-publishing platforms.

– Hundreds of thousands of titles from foreign publishers are making their way into domestic supply chains.

 

Read the full post, which includes informative charts and graphics, on Publishing Perspectives.

 

Are You an Overworked Freelancer? 10 Key Moves to Avoid Burnout

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This post by Carol Tice originally appeared on Make A Living Writing.

Many writers tell me they wish they could find even one client. But today, I want to talk about the other side of the coin.

Once you get rolling in freelance writing and word starts getting around about your talents, you can quickly find yourself overbooked, overworked, and exhausted.

I recently had a chat with freelance writer Alyssa Ast about this on my Facebook chat — she was getting overloaded, and her personal passion writing projects were sitting idle. She’s got a passel of young kids to care for, too.

And she was nearing her breaking point.

 

A tale of overwork

Here’s Alyssa’s story:

“Basically, things have taken off, which has left me working 16 hour days — and I don’t know how much longer I can keep it up.

“I’ve cut all of the small fish and narrowed it down to three well-paying clients– two full-time contracts and a part-time one. I don’t want to put all of my eggs in one basket [and cut down to one client], as the main breadwinner. We NEED my income.

“I refuse to outsource, because I don’t trust anyone to produce the quality I expect or my clients expect. I thought cutting out the small clients would help more than it has. I’ve scheduled everything out to a T, but as soon as I start to get my head above water, I get slammed again.

“How can I keep my sanity without losing my income? I am open to just about anything at this point.”

This is a good problem to have — you’re in demand! But we all need a personal life, too, and some downtime.

How can you turn this around and stop being an overworked freelancer? Here are my tips:

 

Read the full post, which includes specific tips for coping with burnout, on Make A Living Writing.

 

Should you be a full-time writer?

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This post by Mary Robinette Kowal originally appeared on SFWA on 3/5/15.

A lot of writers have a goal of being a full time writer. I think there’s this image of your life continuing exactly as it is, except that now your job is writing. Sure, you know you won’t go into an office, but it will be so nice to have no demands on your time, except writing.

Yeah… so, about that.

 

Writers are freelancers.

As someone who has spent most of her adult life as a freelancer, let me speak to those of you who have conventional day jobs. How comfortable are you with not knowing where your next paycheck is coming from, or even how big it will be?

Being a freelancer means that you have to constantly be hustling to get work. You get big checks when you turn in projects and nothing in between. Royalties? Twice a year and unpredictable in size.

When you are not writing, you are unemployed.

If this idea makes you uncomfortable, think very carefully before quitting your day job.

 

Your quality of life will change

You no longer need to leave the house. You won’t see people unless you make the effort to do so. Ah…. solitude. At first, yes. It’s glorious. But if you are even a minimally social creature… it can get really isolating really fast.

If you are a midlist writer (likely), you will have less money for indulgences. You might have to move to somewhere less expensive. Or travel less. Or you might have to travel more to promote the book. The only thing that is certain is that your life will not look the same as it does with the regularity of a dayjob.

 

There is no guarantee you will sell the next book.

 

Read the full post on SFWA.

 

Which Authors Do Subscription Services Benefit?

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This post by Dana Beth Weinberg originally appeared on Digital Book World (DBW) on 4/28/15.

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

Subscriptions services may yet turn out to be a next game-changer in publishing, but for the moment that market is in a state of flux and expansion.

Oyster recently added an ebookstore loaded with Big Five titles, a move that could in turn bolster the subscription model, potentially attracting new readers and making the brand more competitive with Amazon. Scribd is steadily bulking up on audiobooks. Two major publishers added ebooks to new the multimedia subscription platform Playster in recent weeks. Meanwhile, Amazon continues to grow Kindle Unlimited yet continues to pay participating indie authors at rates similar to those that spurred grumblings late last year.

What do these services mean for authors? Since, on the one hand, ebook subscription providers typically pay authors less than an individual book sale, they could ultimately undercut authors’ earnings in a market where so few are “making it.” But on the other, subscription services may encourage readers to take risks on new authors, aiding certain authors’ discoverability over the longer term.

 

Read the full post on DBW.

 

8 Common Facebook Mistakes To Avoid

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This post by Donné Torr originally appeared on the Hootsuite blog. It’s targeted to social media managers, so if you’re an author acting as your own “social media manager” this will be valuable information.

Among the many tasks social media managers face, one is learning how to navigate the ever-changing world of Facebook. Previously on our blog, we discussed the most common social media strategy mistakes. Today, we want to focus on specific Facebook mistakes social media managers need to avoid.

To put it plainly, there is much anxiety surrounding the do’s and don’ts of social media, especially when it comes to what social media managers should do. In light of the recent changes to Facebook’s algorithm, the following are 8 common mistakes that can be avoided on Facebook.

 

8 Facebook mistakes social media managers should avoid

Overly promotional posts

According to the recent changes with Facebook, they will be reducing the number of overly promotional page posts in users’ News Feeds. This is as a result of an ongoing survey with Facebook users, in which the most common feedback was that people wanted to see more stories from friends and Pages they care about, and less promotional content. An overly promotional post is one that solely pushes people to buy a product or install an app, enter promotions and sweepstakes with no real context, or reuse the same content from ads. The best way to avoid creating overly promotional posts is to leave product promotion to Facebook Advertising.

Example of this type of post:

 

Read the full post on the Hootsuite blog.

 

Publishing’s Digital Disruption Hasn’t Even Started

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This post by Gareth Cuddy originally appeared on Digital Book World on 4/23/15.

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

Imperceptible, invisible almost, but it was there at the London Book Fair this year—publishers quietly clapping each other on the back and breathing a collective sigh of relief: Phew, thank goodness that ebook thing is over. Now let’s get back to real publishing.

I’m being a little facetious, of course. But this year’s trade show did see a genuine departure from the maelstrom of anxiety and excitement over the rapidly developing digital market that has dominated the last few fairs.

Most publishers seem to believe the worst is now over, that the industry has survived an inconvenient tsunami warning that turned out to be nothing but an unseasonably high tide.

But is the industry blind to the coming tempest? I certainly believe so.

The music industry thought that disruption was over by 2011 when their sales began to recover somewhat. Despite digital units accounting for 64% of music sales, the consensus was that the market had stabilized and was back to business as usual. Then in 2011 a Swedish start-up called Spotify launched in the U.S. After only four years in the mainstream, it now has over 15 million subscribers  and 60 million active users. The Spotify business model has truly disrupted the music industry, with artists now looking at nontraditional ways of generating sales other than records as their staple income.

Any parallels for authors and books here?

 

Read the full post on Digital Book World.

 

Fighting With Both Hands

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This post by David Gaughran originally appeared on his Let’s Get Digital site on 4/17/15.

This blog has been quieter than usual lately and I thought I should let you know what I’ve been doing.

I’m going to prattle on for quite a while; you might want to get comfortable (or head off to Tumblr).

So…

It’s good to do a bit of soul searching now and then, to look at what you have achieved, where your career is headed, and to decide if you are on the right track.

My goals and dreams have changed a lot since I started self-publishing in 2011. I haven’t been a big success, but I’ve been able to tick off little career milestones along the way. Some months my sales are wonderful, some months they are terrible – generally a function of how long it is since I released or promoted something. Overall, the good months more than outweigh the bad and I’ve been scratching out a living for a while now.

Dream: achieved.

But the sales maw, as all writers know, is insatiable. So I’ve been noodling ways to take my career to the next level.

I feel like I’ve got a good handle on the publishing/marketing side of things, but I’m still serving my apprenticeship as a writer – especially as a writer of fiction. Non-fiction comes naturally to me. I find it quicker and easier and (much) less of a brain-melting puzzle. Whereas, fiction is much more of a challenge – probably why I find it ultimately more satisfying.

My goals tend to focus on aspects of the craft, rather than some notional sales number. There is always something particular I want to achieve (that’s a euphemism for “work on”) with each book, aside from the general desire to make it better than the last one – and I think that’s something most writers do.

But, perhaps partly because of the above, I wasn’t necessarily selecting my projects with my “career” hat on. I gave an interview to Simon Whistler at Rocking Self-Publishing last September, during the launch of Digital 2 (disclosure: he subsequently became my narrator for the audio edition).

Simon asked why I wrote all over the map: short stories, science fiction, literary fiction, historical fiction, non-fiction, and asked if that was something I would recommend to others.

 

Read the full post on Let’s Get Digital.

 

Keep Your Options Open

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This post by Allan Leverone originally appeared on Kill Zone.

My first book was published a little over four years ago, in February 2011. You may remember that as the chaotic period when the self-publishing phenomenon really broke through and turned the traditional publishing model upside down.

Between December 2009, when I signed my first contract, and February 2011, those changes swept through the industry. One result of everything going on was that I suffered a unilateral modification in contract terms by my publisher—changing the agreed-upon format of my upcoming release from mass-market paperback to ebook-only—a change that forced me to reconsider signing in the first place.

My debut novel hadn’t even been released yet and I was already questioning my decision to sign that first contract.

Should I hire an attorney and attempt to force the publisher to abide by the original contract terms? Should I demand they return the rights to my book based on breach of contract? Or should I suck it up and accept the change?

Eventually I chose the third option and the book was released almost a year later, and I was left with the challenge faced by all authors not named King or Patterson or Grisham.

How the hell was I going to attract readers to a book offered for sale by a virtually unknown writer?

 

Read the full post on Kill Zone.