Business End

Articles about the business aspects of publishing and self-publishing.

10 Things Freelance Editors Shouldn’t Do for You

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This post by Lynette Labelle originally appeared on her blog on 2/17/15.

I’ve talked about readers’ expectations and agents’ expectations, but what about writers’ expectations when it comes to hiring a freelance editor? Of course, you’ll want her to be professional, knowledgeable, courteous, respectful, etc. But there are a few things that people have asked me over the years that tell me they don’t really know what to expect from a freelance editor.

Freelance editors won’t (or shouldn’t):

 

-Submit your manuscript to agents or publishers: We can help you improve the work, but it’s up to you to approach agents and publishers with a polished manuscript and hook them.

 

-Guarantee your book will sell after we’ve edited it: Again, we can help you improve the work, but we don’t know how much (if any) of our suggestions you’ve implemented. We don’t know what an agent or publisher is looking for at any particular time or what’s hot in the market. I follow agents’ blogs and industry articles, so I have an idea of what’s selling and what’s not, but this business is very subjective and the market is constantly changing. Agents meet with editors (online or in person) on a regular basis to get to know them and their personal tastes. Freelance editors don’t.

 

Read the full post on Lynette Labelle’s blog.

 

Fuck You, Clean Reader: Authorial Consent Matters

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This post by Chuck Wendig originally appeared on his terribleminds site on 3/25/15. Note that it contains a lot of strong language, but as strong language and authorial consent are at the heart of this post we have not censored any of it in the title or excerpt here.

There exists a new app called Clean Reader.

The function of Clean Reader is to scrub the profanity from e-books.

Their tagline: “Read books. Not profanity.“

You can dial in how much of the profanity you want gone from the books.

Author Joanne Harris has roundly (and to my mind, correctly) condemned the app, and I would recommend you read about her and condemnation. I would further suggest you go on and read the email she received from the Clean Reader people and, more importantly, her response to that email. (Oh, also: check her tweets, too: @JoanneChocolat.)

I am an author where much of my work utilizes profanity. Because fuck yeah, profanity. Profanity is a circus of language. It’s a drunken trapeze act. It’s clowns on fire. And let’s be clear up front: profanity is not separate from language. It is not lazy language. It is language. Just another part of it. Vulgarity has merit. It is expressive. It is emotive. It is metaphor.

So, as someone with a whole pig wagon full of fucks at stake, let be be clear:

Fuck you, Clean Reader.

*cups hand to mouth*

Fuuuuuuck. Yoooooooou.

*fuckecho through the canyon of fucks*

Please let me condemn your app in whatever obscene gesture you find most obscene.

Let me unpack this a little.

When I write a book, I write it a certain way. I paint with words. Those words are chosen. They do not happen randomly. The words and sentences and paragraphs are the threads of the story, and when you pluck one thread from the sweater, the whole thing threatens to unravel — or, at least, becomes damaged. You may say, Well, Mister Wendig, surely your books do not require the profanity, to which I say, fuck you for thinking that they don’t. If I chose it, and the editor and I agree to keep it, then damn right it’s required. It’s no less required than a line of dialogue, or a scene of action, or a description of a goddamn motherfucking lamp. Sure, my book could exist without that dialogue, that action, that goddamn motherfucking lamp.

But I don’t want it to. That’s your book, not my book.

 

Read the full post on terribleminds.

 

Deadly Proof–Anatomy of a Book Launch

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This post by M. Lousia Locke originally appeared on her blog on 2/21/15.

I am proud to announce that Deadly Proof, the fourth book in my Victorian San Francisco Mystery Series, is now available for sale (see links below).

As with the other three novels in this series, Deadly Proof finds Annie Fuller and her beau, Nate Dawson, investigating a crime that will lead them (and the reader) into an exploration of the lives of working women in the late 19th century—in this case women who held jobs in the printing industry.

If you read my last two posts on my marketing strategy for 2015, you will know that I decided to take all my full-length books out of KDP Select and upload them everywhere and make the first book perma-free. My hope was that this strategy would provide a fertile field for this newly published book. So far, my hopes have been realized.

First of all, Maids of Misfortune, the perma-free book, is still being downloaded at a nice pace, making it highly visible in the popularity lists on Amazon and on the free lists in the iBook and Barnes and Noble stores, and I can see sell-through going on. The sales of the second book in the series, Uneasy Spirits, and now the third, Bloody Lessons, have been increasing each week. And now, some of these new fans of the series should be just about ready to  try this new book.

Second, while more complicated than back in the day when I only had to upload my books on Amazon, the process of uploading Deadly Proof for publication in multiple online stores was quite easy since I had recently gone through the process for my other novels and my short story collection.

 

Read the full post on M. Louisa Locke’s blog.

 

Socially Awkward: A Simple Guide to Social Media

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This post by Jandra Sutton with Steph Rodriguez originally appeared on San Francisco Book Review on 3/20/15.

Chances are you’ve read countless articles about the best ways to use social media outlets, like Twitter, Facebook, Google Plus, or LinkedIn, and devoured list after list of quick-tips—even “for dummies”—at an attempt to implement a wealth of information with varying degrees of success. It’s great that you’re using social media, but that’s only one part of the equation. You’ve already mastered all the basics to be accepted by the social media in-crowd: “like,” “share,” “tweet.” Yet, what about the things you should avoid at the risk of becoming a social media outcast? By following these simple guidelines to online etiquette, even the most socially awkward computer user will roam the halls of social media with much success.

 

Tasteful Self-Promotion by Online Appeal

Facebook and Twitter are perfect outlets to express a variety of thoughts and experiences like: how great the bike ride to work was, photographs of a tasty dish from that new, swanky restaurant in town, an interesting article you read, or even as a means to self-promote your brand or new novel.

Still, as a general rule, only 1 out of 5 posts should be blatantly self-promotional, like those including a link to buy your book. The other four, leave open to share a new blog post, comment on a topic relevant to your book, ask followers a question that interests them, or retweet that insightful article you read over the weekend. Flesh out your social media pages with more than just attempts to sell. This will further engage your loyal followers.

 

Read the full post on San Francisco Book Review.

 

Which Bad Novel Is Perfect for You?

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This post by Katy Waldman originally appeared on Slate on 3/18/15. While authors who are interested in exploring the possibilities of the Kindle Scout program may find the article’s tone dismissive or even inflammatory, it provides some solid insight into the reader’s-eye-view.

Reading, and voting on, the books of Amazon’s new Kindle Scout program.

As the title of one of the new century’s most beloved novels reminds us, complexity can exist where we see only the absence of complication. A single color contains multitudes. That novel’s author, E.L. James, might have been commenting on the category to which her own work belongs: “bad” books. Fifty Shades of Grey is a bad book—cheesy, boilerplate, and silly, despite its silky dreams of sophistication and naughtiness. But man, the simple descriptor bad encompasses so many other vistas of badness, strange and terrible to behold. These are planets of implausibility and awfulness that revolve beyond our wildest imaginings.

Welcome to Kindle Scout.

Kindle Scout is a new initiative from Amazon, a “reader-powered” publishing platform for “new, never-before-published books.” It works like this: Authors submit their manuscripts, 5,000-word excerpts of which are posted on the website for a 30-day scouting period. During that time, Amazon members can browse the selections and nominate the ones they’d like to see published. A reader is allowed just three swappable picks at a time, to preserve the integrity of each recommendation. At the end of the trial run, a team of staffers tallies the nods, applying its own secret rubric to decide which manuscripts get released. (A Kindle Scout representative declined to elaborate on the criteria it uses.) Selected books, explains Amazon, “will be published by Kindle Press and receive 5-year renewable terms, a $1,500 advance, 50 percent eBook royalty rate, easy rights reversions and featured Amazon marketing.”

On the writer’s resource site Writer Beware, Victoria Strauss has a smart post assessing the authorial incentives and drawbacks of such a deal.

 

Read the full post on Slate.

 

Authors: Don't Scream "Piracy!", Then Turn Around & Pay Thieves To Represent You Or Your Work

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This post by Publetariat founder April L. Hamilton originally appeared on her Indie Author Blog and is reprinted here in its entirety with her permission.

It happens again and again: authors, both indie and mainstream-published, crying foul over piracy of their work. They grab their virtual torches and pitchforks and take to social media to spread the word and their righteous indignation over this or that file sharing site offering their ebooks for free download.

Imagine my surprise then, when I found at least a few of those same authors paying to list their books with a promotional service that steals intellectual property for use in its ads:

When the ad pictured above started showing up all over Facebook this week, I was both shocked and angered. I have censored the service’s name in the image because I don’t want to send any business their way or promote their service, even inadvertently. But if you’re on Facebook and regularly post or share about books, ebooks and publishing, you have probably seen the original ad yourself.

I was shocked by the blatant theft and use of Charles M. Schulz’s intellectual property for purposes of advertising a service that is in no way endorsed by the Schulz estate. I was shocked that the thief did not even bother to include Schulz’ signature, to at least give credit to the creator of the iconic image of Snoopy at the typewriter. I was shocked that this ad was being run in such a hugely popular online forum, showing flagrant disregard for intellectual property laws.

I was angered that an author services provider—a company ostensibly in the business of helping creators of intellectual property—would do such a thing. I was angered that many authors whose names are familiar to me (some of whom are quick to point the intellectual property theft finger at ebook piracy sites) have books listed with this service, and probably have no idea they’ve thrown their lot in with an intellectual property thief.

I was angrier still when, after sending a private message to this outfit’s Facebook fan page earlier in the week, today I received a response claiming total ignorance of what intellectual property was stolen, and from whom.

As some already know, I’ve recently started developing and releasing my own Android apps, and I’ve put in a lot of work creating my own, original artwork and images for use in those apps and a lot of money paying for artwork I’ve had custom-created for use in my apps. The same is true of my books, and I’m sure many of you reading this have also paid good money for proper use of intellectual property, because it’s the right thing to do.

AUTHORS: please do not throw your lot in with any person or service with so little regard for intellectual property rights. You are, after all, in the business of creating intellectual property and it’s incredibly hypocritical to let an intellectual property thief represent you or your work in any way, once you have been made aware of this situation. If you have a book listed with this outfit (and if you’re not sure, email me at indieauthor @ gmail dot com and I’ll share the name of the company) I urge you to immediately remove your books from their listings and demand your money be refunded, and then spread the word about this company to all your author friends.

 

How Do I Sell My Book? 6 Tips for New Authors

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This post by Anne R. Allen originally appeared on her blog on 3/22/15.

Ruth and I get lots of email from fledgling authors, both indie and trad-pubbed. The majority ask pretty much the same question:

“I’ve got great reviews, I’m on social media, and I send out a newsletter—just like [my publisher/agent/a blog guru/this book I read] told me to: why isn’t my book selling? It’s been out for six months!!!”

In other words, everybody wants us to tell them how to achieve sure-fire publishing success.

But we won’t.

That’s not because we’re meanies. It’s because we are fresh out of magic spells. And our wands have been recalled to Hogwarts.

Yes, Ruth has had a number of books on the NYT bestseller list and I’ve been an Amazon bestseller.

But we couldn’t tell you exactly how a brand new author can climb up the charts right now. What we did worked for our books at the time. But times change. What worked even three months ago may not work now. Each new book, each new Amazon program change, and each new search engine algorithm change requires a different strategy.

Here’s the thing: there IS no sure-fire formula. There never was. Traditional publishers don’t have one and neither do indies.

Anybody who tells you otherwise is lying. Marketers only know what worked for certain books at a certain time.

 

Read the full post, which includes details on six specific strategies for raising your book’s visibility, on Anne R. Allen’s blog.

 

Google+ Is Being Dismantled, And That’s A Good Thing

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This post by Nate Swanner originally appeared on Slashgear on 3/2/15. It’s being shared here because it should be of interest to the many authors who’ve used Google+ as the foundation and hub of their author platform efforts and web presence.

In a recent chat with Forbes, Google’s Sundar Pichai turned a few heads by noting Google+ would be considered as parts — not the sum of those parts. Rather than a social network, Plus would be a stream. And Photos. And Communications. Adding a bit of fuel to the fire was the subsequent dismissal/resignation of Dave Besbris as the head of Google+. Besbris took over for Vic Gundotra, who spearheaded Plus from inception. With a new boss in Bradley Horowitz, the circumstance around Plus might sound confusing. That’s because they kind of are.

The first thing to note is that Google+ isn’t going anywhere yet. It’s still Plus. Google has no plans to change that right now, regardless of how anyone considers it. You’ll still log on, and it’ll still be Google+.

Though Google isn’t saying Plus is dead, it was also never really lively. From the jump, it was dogged with a ‘ghost town’ moniker, and seen as just a bit too different to really latch on. Worse were those nearby streams, often full of people asking how everything worked, and being shamed by knowledgeable users or ignored. Plus was/is just weird.

 

Read the full post on Slashgear.

 

Which eBook Publishing Platform is Best?

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This post by Kristen Eckstein originally appeared on The Future of Ink on 3/13/15.

Before we get too deep into answering this question, know upfront this is like asking a mother of three which child is her favorite. Each platform comes with unique benefits and drawbacks.

Digital publishing is a huge all-encompassing world of everything from e-books and Kindle to video and teleseminars. For the purposes of this article’s length and my own personal expertise, we’ll stay focused on ebook publishing platforms. There are three primary platforms to publish an ebook: Amazon’s Kindle, Barnes and Noble’s Nook and Apple’s iBooks (iPad).

 

Amazon’s Kindle

Kindle is the granddaddy (though still quite young to be a grandpap) of e-bookdom. To this day, the Kindle Store still holds the record for e-book sales—67% of the e-book buying market. While this number has fallen to Nook over the past couple of years (it was closer to 99%), it’s still a good chunk of the market share. When Amazon came out with the Kindle, it did a lot of things right:

 

Read the full post on The Future of Ink.

 

What the Art of Storytelling Can Teach Us about Marketing

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This post by Jason Kong originally appeared on The Book Designer on 3/11/15.

If you’re like many fiction authors, promoting your work does not top your list of favorite activities.

Various marketing tasks may seem foreign and difficult. Perhaps you feel hamstrung by a lack of knowledge or confidence. And to top it off, you’re under extra pressure knowing you have to sell to succeed.

The good news? Your perception of marketing is probably worse than the reality. Just because you don’t have an MBA doesn’t mean you’re at the bottom of the learning curve. In fact, you’re in better shape than you realize, thanks to one clear advantage.

Your ability to tell a darn good story.

Yes, it’s true: being a fiction writer makes you a better marketer. All that storytelling experience not only helps you create a better product, but ultimately helps you promote it.

Let’s take a closer look as to how.

 

1. Only the right readers matter

Your words come from a certain perspective, and take place in a particular world. Not everyone will want to be part of what you created.

That’s fine. In fact, that’s great.

Why? Your writing is meant for you, and others like you. There’s no use worrying about those that don’t get it.

 

Read the full post on The Book Designer.

 

How Authors Can Build Their Audience on Instagram

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This post by Adrienne Erin originally appeared on Duolit on 7/14/14.

One of the fundamental rules writers strive to follow is “show, don’t tell.”

While this is meant to prevent clunky exposition (or the dreaded exposition monologue), it’s also a great piece of advice for the modern writer on social media. Although it might seem more natural for authors to flock to word-based sites like Twitter to promote their work or build their fan base, an image-based site like Instagram can also serve as a great promotional and relational tool for writers.

Here are six ways writers can harness the power of Instagram to build their audience:

 

Find a Brand New Audience

Each social media platform attracts a unique audience. While there will always be some crossover (from Twitter users to Facebook users, and Facebook users to Instagram users), the fact remains each site meets a different need and will therefore have a different user base.

 

Read the full post, which includes five additional Instagram strategies and details of each, on Duolit.

 

How to Develop a Bestselling Book Idea

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This post by Penny C. Sansevieri originally appeared on PR Toolkit on 8/21/14. Note that it is geared to writers of nonfiction.

With so many people jumping on the publishing bandwagon, it’s clear that anyone can write and publish a book these days. But there’s a difference between writing a book versus writing a book that will sell. Once you understand how to use keywords and research to your advantage, you can create a bestselling book, in particular, a book that will be a hit on Amazon. Here’s what you can do:

 

Where can you find ideas?

It starts with keywords. There are people who understand Search Engine Optimization to such a degree that they write books based on the most popular keywords that were top searches in Google. Why? Because those keywords are proven sellers. I don’t recommend this as a strategy for your book, but it does illustrate how important it is to write on a topic that already generates interest. This approach can help you resolve the following issues for your own book:

Book topic: You want your book to respond to the needs and questions of your audience. What do they want to know? How can you help them achieve their goals? You might not have to completely overhaul your original idea, but you can tweak your focus to respond to readers’ needs. And, since book production is a much faster process these days, you can respond to hot topics and trends quickly.

 

Read the full post on PR Toolkit.

 

Stacey Jay, Crowdfunding, and the Business of Publishing

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This post by Livia Blackburne originally appeared on her site on 1/7/15.

So I usually don’t jump in on internet kerfuffles, but  the recent blowup over Stacey Jay’s kick starter really caught my attention.  The short version is that author Stacey Jay started a kickstarter for her next YA novel after her publisher declined to buy it.  She factored in living expenses as part of the money to be raised, and got a lot of blowback for that choice, so much, in fact, that she ended up canceling the Kickstarter and apologizing.

I’m not the only person to weigh in.  There’s a Roundup at Bookshelves of Doom. And I particularly liked the response written by Chuck Wendig and Laura Lam. So I’ll just share a few thoughts.

 

1. What is the biggest cost of writing a book?

My dad, a lifelong businessman, once asked me what my biggest cost was for a self publishing project I was planning. I started quoting a rundown of editing costs, cover artist quotes, etc, but he stopped me halfway and said, “No Livia, your biggest cost is your time.” And of course, he’s right. This is business 101, but somehow for writers, the idea of time being a valuable thing is counterintuitive.

 

Read the full post on Livia Blackburne’s site.

 

Protecting Your Copyrights Online

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This post by Susan Spann originally appeared on Writers In The Storm on 3/13/15.

In Star Wars, Obi-Wan Kenobi refers to Mos Eisley spaceport as a “wretched hive of scum and villainy” and adds, “we must be careful.”

Obi-Wan’s wisdom applies to the Internet too.

Regardless of your publishing path, if you write for publication, you should take steps to protect your copyrighted work against Internet-based infringement.

Today, we take a look at how to do that. While no single post can cover all of the ways to protect your work online, here are some tips on things all authors can do to protect and enforce their copyrights:

Perform Regular Copyright / Infringement Searches. Every author should search the Internet regularly (at least once a month) for: (a) the author’s name, (b) the author’s published titles, and (c) any other words, phrases, or marks which might reveal infringement or illegal copying of the author’s work. For example, my searches include “Susan Spann,” “Shinobi Mystery,” and the titles of each of my published works (as well as “Flask of the Drunken Master” which doesn’t release until July. Using quotation marks around the search terms returns only those results which contain the exact phrase within the quotes.

Internet searches are important even if you also use Google Alerts or another monitoring service. While effective, automated alerts don’t catch all infringement, and can’t be relied upon to screen for all uses of an author’s work on the Internet.

 

Read the full post on Writers In The Storm.

 

How I Became An Indie Author: Helen Harper

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This article by Helen Harper originally appeared on the ALLi self-publishing advice blog on 3/4/15.

It Shouldn’t Happen to an English Teacher

Everyone makes mistakes. Career-wise, one of my biggest was to step into a temporary Deputy Head position at the international school where I was teaching English. Five years ago it was a small start-up, and I took the job knowing that I’d have to retain all my responsibilities as head of department, as well as teaching, and the new requirements of senior management. The upshot was that for eight months, I didn’t have a day off. I worked weekends, holidays, evenings … all I did was work. And by the time May rolled around, I was burnt out and had nothing left to give. I needed something else.

 

Bored? Then Write a Novel…

There was nothing I wanted to watch on television. I’d been working so hard that I had few friends. And I couldn’t find any books I wanted to read – so instead I wrote my own.

Every evening I’d come home, grab a bite and write. I didn’t tell a soul about it. I was lost in the fantasy world of Mack Smith, a young woman living with a pack of shapeshifters in rural Cornwall. It was a little bit like being a superhero. By day I taught English, and by night I transformed into a crime-fighting, ass-kicking heroine! Sort of, anyway.

 

Read the full article on the ALLi self-publishing advice blog.