Business End

Articles about the business aspects of publishing and self-publishing.

Alabama Investigating Possible Elder Abuse In Connection With Harper Lee’s New Novel

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This article by Sarah Kaplan originally appeared on The Washington Post on 3/12/15.

The news last month that Harper Lee would be publishing a second book was met with a brief blip of exultation followed by skepticism from fans of “To Kill a Mockingbird.” Why would the 88-year-old author, a woman so publicity-averse she once compared herself to the reclusive Boo Radley from her novel, have agreed to the publication of a “Mockingbird” predecessor she tabled more than 50 years ago?

Many concluded that Lee, who resides in an assisted-living facility and is said to be in declining health, could not have knowingly consented to a new novel, entitled “Go Set a Watchman.”

Now, the New York Times reported Wednesday night, at least one complaint about potential elder abuse has been filed, and Alabama state officials are investigating the claims.

The Times report said investigators for the state’s Human Resources Department and the Alabama Securities Commission, tasked with preventing financial fraud against the elderly, interviewed Lee last month. They also spoke to employees of the facility where she lives, as well as to several friends.

 

Read the full article on The Washington Post.

 

Episodic Fiction is Finding a New Home on Kindle Unlimited

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This post by Michael Kozlowski originally appeared on GoodEReader on 3/11/15.

Indie authors are disrupting e-book publishing by writing episodic fiction. They are primarily distributing the titles through Kindle Unlimited and the Kindle lending library. This is providing a financial boon to authors who write 60 page novels in a serialized manner. This method of writing is quickly becoming more profitable than simply writing a single feature length novel.

Serialized fiction first gained prominence in Victorian England and it first appeared in newspapers. It was practiced by such literary giants as Charles Dickens, Leo Tolstoy and Joseph Conrad. It fell out of favor in the last fifty years, but is now making a rebound, thanks to Amazon.

Things have been fairly static in self-publishing and traditional publishing for decades. An author writes a book and has it distributed through specific sales channels. They promote a single title and get paid when readers purchase it. Now we have Amazon picking up the tab when a book is read and the reader pays virtually nothing.

The Kindle Lending Library was first established in 2011 and allows members who opt into Amazon Prime to read one free book a month. This has proven to be a lucrative method for indie authors to garner sales. Kindle Unlimited is a similar program, but instead of a Prime membership, users pay around $10.00 a month and read as many e-books they want.

 

Read the full post on GoodEReader.

 

Manuscript Pitch Websites: Do Literary Agents Use Them?

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This post by Victoria Strauss originally appeared on Writer Beware on 3/10/15.

Last week, a writer contacted me to ask about WriterPitch.com,”a website that blends the worlds of literary agents and writers under one roof.”

How?

For Writers:
You’ll have the ability to have your pitch/pitches read by hundreds of literary agents. With the click of a button an agent can request your manuscript and instantly an email will be sent to you as well as a notice to your homepage….

For Agents:
As an agent you’ll have the ability to search through pitches by specific genres. With the click of a button a request of materials will be sent to any pitch you like, this request letter will be completely customized by you as a field in your personal profile.

The question the writer wanted to ask me was whether WriterPitch’s Terms and Conditions posed a problem, specifically the User Content clause:

You grant to WriterPitch.com a worldwide, irrevocable, non-exclusive, royalty-free license to use, reproduce, adapt, publish, translate and distribute your user content in any existing or future media. You also grant to WriterPitch.com the right to sub-license these rights, and the right to bring an action for infringement of these rights.

I told her that this language was not ideal–it’d be preferable if the license were limited to operation of the service–but that it’s also very common. You’ll find similar language on just about any website that accepts user content. It’s not intended to enable the site to rip off users’ intellectual property, but to allow the site to operate online.

Such language is a concern, and if you’re going to participate in a website whose Terms include it, you need to understand it and its implications. With WriterPitch, however, there’s a much more pressing question.

Will agents use it?

 

Read the full post, which includes many direct Twitter replies from literary agents, on Writer Beware.

 

The Ultimate Guide to Finding Images for Book Promotion

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This post by Dana Lynn Smith originally appeared on her The Savvy Book Marketer site on 2/11/15.

When someone lands on your website, book sales page or social post, you may get only a fraction of a second to capture their attention before they decide to move on. Photos and illustrations (along with strong headlines) are key to drawing the eye and breaking up large blocks of text to make it more inviting.

Carefully selected images can also convey a sense of the message contained in the text, but sometimes bloggers choose beautiful or whimsical images to capture the reader’s attention. (I ran across this gnome image while working on this article and just couldn’t resist!)

 

Copyright Concerns
Like our writing, the work of photographers and illustrators is protected by copyright. The creators of photos and illustrations can choose to make their work available to others through various types of licenses that govern how and where the images can be used and how they are compensated.

It doesn’t make sense to buy an image for every blog post or social post, but it can be a challenge to find images at no charge. Following are some tips for finding and using images in your book promotion.

Creative Commons Licenses
Many images are available free under a “Creative Commons License”. Although there is no charge for using the image, there may be restrictions on how it’s used and you may be required to give credit to the creator. See the bottom of this page for an explanation of various types of creative commons licenses.

Here are two sources of free creative commons images:

 

Read the full post on The Savvy Book Marketer.

 

Your Book’s Genre and Classification Matter

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This post by Bob Hughes originally appeared on Beneath the Cover on 3/5/15.

For many novelists, the genre of their work matters a great deal. Even if there’s an element of fantasy in their work, they dread that it be labeled as something less than their ideal, as you can see from a New York Times interview with the acclaimed British novelist Kazuo Ishiguro (“The Remains of the Day”), concerning his new novel, “The Buried Giant.”

He asks the Times reporter Alexandra Alter, “Will readers follow me into this? Will they understand what I’m trying to do, or will they be prejudiced against the surface elements? Are they going to say this is fantasy?”

A fantasy novel from a serious novelist! Oh, no. It shouldn’t matter for a writer as acclaimed as Ishiguro. But it does. Even though so-called literary novelists as celebrated as David Mitchell have explored fantasy in their work (such as Mitchell’s latest, “The Bone Clocks”), critics of literary fiction tend to look down on fantasy as a serious art form, despite the literary success of J.R.R. Tolkien or George R. R. Martin.

 

Read the full post on Beneath the Cover.

 

Do Publishers Deserve to Exist?

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This post by Peter Ginna originally appeared on his Dr. Syntax blog on 10/24/15.

This week’s screed against book publishers comes from Matt Yglesias at Vox.com, who proclaims, “Amazon is doing the world a favor by crushing book publishers”–a headline that shouts clickbait but fairly reflects his piece. Yglesias, whose work I have often admired, notes that he’s the child of two authors and has published a book himself, so his hatred seems to be honestly earned. Writing of the “fundamental uselessness” of publishers, he says they are going to be “wiped off the face of the earth soon” by Amazon “and readers will be better for it.”

Book-business types rolled their eyes at Yglesias’ hostile tone and ignorance of some key facts, but I saw it cited as smart and “thoughtful” by a number of media people and others who I’d have hoped would know better. So at the risk of repeating points that have been made many times before (but seem still to be widely un-apprehended), maybe it’s worth briefly reminding ourselves just how publishers do add value in connecting writers and readers. So, pace Matt Yglesias, here are some of the services publishers perform.

Curation. The function of choosing what work is most worth presenting to readers is derided by some as a retrograde, “elitist” notion. Why should publishers appoint themselves as selectors of what people ought to read, when everybody can put their work online and let readers judge for themselves?

 

Read the full post on Dr. Syntax.

 

The Myth of the Unearned Advance

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This post by Steve Laube originally appeared on his The Steve Laube Agency blog on 6/13/11.

A common myth permeating the industry is that a book is not profitable if the author’s advance does not earn out. I would like to attempt to dispel this myth.

First let’s define the term “Advance.” When a book contract is created between a publisher and an author, the author is usually paid an advance. This is like getting an advance against your allowance when you were a kid. It isn’t an amount that is in addition to any future earnings from the sale of the book. Instead, like that allowance, it is money paid in advance against all future royalties, and it must therefore be covered by royalty revenue (i.e. earned out) before any new royalty earnings are paid.

The advance is usually determined by a series of assumptions that the publisher makes with regard to the projected performance of each title. The publisher hopes/plans that the book will earn enough royalty revenue to cover the advance within the first year of sales.

A NY Times essay a couple years ago casually claimed “the fact that 7 out of 10 titles do not earn back their advance.” Of course they did not cite a source for that “fact.” But I have seen it quoted so often is must be true! (and it isn’t.) The implication then is that a book isn’t profitable if it doesn’t earn out its advance. The publisher overpaid and has lost money. The author is the happy camper who is counting their cash gleefully celebrating the failure of their publisher to project sales correctly.
– See more at: http://www.stevelaube.com/the-myth-of-the-unearned-advance/#sthash.NsjuD9CI.dpuf

 

Read the full post on The Steve Laube Agency blog.

27 Free Writing Contests: Legitimate Competitions With Cash Prizes

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This post by Kelly Gurnett originally appeared on The Write Life on 2/16/15.

When I was about 12, I saw an ad in a magazine for a poetry contest that sounded fancy and impressive, something like “International Library of Poetry.” I bled poetry at that age, so I crossed my fingers and sent in a poem I’d been slaving over for weeks.

And, lo and behold, the people behind the contest quickly wrote back to tell me my poem had been selected as a winner!

I was speechless with honor. Of the thousands of poets who must have submitted to the contest — no doubt many of them adults much wiser and more skilled than me — my poem had been chosen to be featured in an exclusive, hardcover anthology! And honored on a something-karat-gold plaque!

Of course, I had to pay $50 if I wanted to see my work in print in the anthology, and I had to pay another $100 if I wanted the plaque. Those were the only “prizes.”

Even as a pre-teen, I sensed a scam.

Sadly, not much has changed when it comes to companies trying to take advantage of writers who want a chance at recognition and maybe a little bit of money. Google the term “writing contests,” and you’ll come up with approximately 7.9 million results. It can be hard for a writer to know where to start looking for competitions, and how to tell if they’re legitimate or not.

So I’ve done the legwork for you.

 

Read the full post on The Write Life.

 

Do Awards Boost Anything Except Egos?

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This post by Tracy Weber originally appeared on InkSpot on 2/23/15.

My editor, the fabulous Terri Bischoff here at Midnight Ink, recently published a blog article in which she wondered out loud if winning an award—be it the Agatha, Lefty, or Edgar—meant anything to readers or to the future sales of an author.

It’s a valid question. We all bemoan poorly written manuscripts that manage to become New York Times bestsellers. I’ve yet to see a positive correlation between number of awards won and number of copies sold. So, other than hoping for an ego boost, why even bother?

The answer, for me, became clear last Sunday night when my first book, Murder Strikes a Pose, won the Maxwell Award for Fiction. Most of you have probably never heard of the Maxwell awards. In the mystery world, they are barely a blip on the radar. But in another writing community—people who write about dogs—the Maxwell Awards are important. They are the Academy Awards, if you will, of the dog writing community.

If you’ve read my work, you know that I’m dog crazy, and that a 100-pound German shepherd plays a prominent role in my series. Still, I’m a crime writer and my primary goal is to entertain readers.

But that’s not my only goal. My second goal is to save lives.

 

Read the full post on InkSpot.

 

A Step-by-Step Guide to Dealing with Content Theft

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This post by Helen Sedwick originally appeared on The Book Designer on 2/27/15.

Content theft is big business, whether it’s illegally downloading movies or reposting blog posts without attribution. Every month Google receives more than 30 million requests to remove search results that link to allegedly infringing material. Thirty million a month!

Sooner or later, every blogger and writer will find her work reposted or republished without permission. Or she may find websites offering free PDFs downloads of her books.

The good news is writers have various options for dealing with content theft, and 99% of the time, they will not need an attorney. A little research and a few emails may do the trick.

 

Dealing with Online Piracy

1. Contact the site directly.

In most cases, if you email the infringing site and demand they remove your material, the site will comply. You may even get an apology. Believe it or not, some people still think everything on the internet is free to use.

 

Read the full post on The Book Designer.

 

Teenager’s 10 Steps To Become Successfully Self-Published

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This editorial by Aaron Ozee originally appeared on Publishing Perspectives on 2/19/15.

Aaron Ozee, a prolific 18-year-old self-published poet, offers his sometimes unorthodox methodology for becoming a bestselling author.

When a writer gets the initial idea that their work is valuable enough to see the light of day and deserves public attention, that is when everything gets seriously tricky. Traditional publishing is a very attractive yet competitive method of releasing a book into the marketplace, especially since there are a limited number of manuscripts actually accepted annually by publishing houses. Most manuscripts that are submitted for review are tossed away into the black abyss of a cold file cabinet with no assurance that they will ever crawl to the surface again.

Feeling sad yet? You should be.

Though it is almost impossible to get anywhere by reserving your publication for a high-priced review and potential consideration by a literary agent, it does not mean the end of all things written. Self-publishing, the best alternative to traditional publishing, is the way to go, specifically because it is inexpensive, and in some cases, completely free and can easily be controlled by the author as the process begins to unfold. Now, self-publishing may be a fantasy to aspiring writers, but it can usually be confusing to those who have never had experience in taking that route to the top.

I published my first book when I was only 15 years old and in the following 4 years published another 8, became a bestselling author at the age of 17, translated my works into 6 foreign languages, made my publications available for purchase in 100 different countries and territories worldwide, and became perhaps the youngest bestselling American poet.

 

Read the full editorial on Publishing Perspectives.

 

“Sponsored” By My Husband: Why It’s A Problem That Writers Never Talk About Where Their Money Comes From

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This essay by Ann Bauer originally appeared on Salon on 1/25/15.

The truth is, my husband’s hefty salary makes my life as a writer easy. Pretending otherwise doesn’t help anyone.

Here’s my life. My husband and I get up each morning at 7 o’clock and he showers while I make coffee. By the time he’s dressed I’m already sitting at my desk writing. He kisses me goodbye then leaves for the job where he makes good money, draws excellent benefits and gets many perks, such as travel, catered lunches and full reimbursement for the gym where I attend yoga midday. His career has allowed me to work only sporadically, as a consultant, in a field I enjoy.

All that disclosure is crass, I know. I’m sorry. Because in this world where women will sit around discussing the various topiary shapes of their bikini waxes, the conversation about money (or privilege) is the one we never have. Why? I think it’s the Marie Antoinette syndrome: Those with privilege and luck don’t want the riffraff knowing the details. After all, if “those people” understood the differences in our lives, they might revolt. Or, God forbid, not see us as somehow more special, talented and/or deserving than them.

There’s a special version of this masquerade that we writers put on. Two examples:

 

Read the full essay on Salon.

 

How Much Does It Cost to Self-Publish a Book? 4 Authors Share Their Numbers

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This post by Dana Sitar originally appeared on The Write Life on 1/21/15.

You want to self-publish your book, but budgeting for the process is more challenging that it looks. The numbers you’re hearing from experts regarding the costs of self-publishing are all over the board.

Are authors really managing to release quality books without paying for professional editing, design, marketing and other services? Or are you going to have to dig into your savings and fork over thousands of dollars to make sure you publish a great book?

To assuage these common concerns, we spoke with several top self-published authors about what they spent to release one of their books. They’ve shared real numbers, as well as why they chose to invest in certain services, to help you decide how best to allocate your investment during every stage of self-publishing.

Ready to learn what it really costs to self-publish a book?

 

Read the full post on The Write Life.

 

5 Digital Media Resources for Every Writer’s Toolbox

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This post by Jane Friedman originally appeared on Writer Unboxed on 2/23/15.

Since 2010, I’ve been actively teaching students of all backgrounds about using digital media for creative endeavors, whether through traditional university courses or through online classes. I also send out a (not quite) monthly newsletter introducing writers to digital media tools.

The following resources have surfaced again and again as the most valuable. If you aren’t yet familiar with them, each is worthy of your consideration.

 

1. Lynda
This is, hands down, the best place to go to learn any software or digital media skill. It’s an on-demand education platform with more than 3,000+ courses at your fingertips. Their offerings have never let me down, and the curriculum and teaching style is the highest quality I’ve found anywhere. If you need to learn a new online or digital media skill, go to Lynda first. (I swear I don’t get paid for saying that.)

 

Read the full post, which includes 4 additional tools, on Writer Unboxed.

 

How to Create Picture Ebooks for Kids

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This post by Laura Backes originally appeared on Jane Friedman’s site on 2/23/15.

Until recently, creating ebook versions of children’s picture books was something publishers reserved for their best-selling authors and illustrators. If you wanted to self-publish a picture ebook, you either needed to be a whiz at writing code, or you paid an ebook creation service to do it for you. (That said, it was possible to find a few services targeted toward publishing books for kids on Apple devices, such as Book Creator.)

Last September, Amazon released KDP Kids’ Book Creator, which allows the average Joe to create illustrated children’s books for the Kindle and upload them directly to Amazon. These books can be designed in the landscape format (to mimic the layout of print picture books) and can include text pop-ups that enlarge the text with a tap or a click, making it easier to read.

Side note: Using the KDP Kids’ Book Creator means you’re publishing through Amazon’s Kindle Direct Publishing program. You can choose from several royalty structures within that program, and also choose whether or not to be included in KDP Select, which gives Amazon exclusive distribution of your ebook for a certain time period in exchange for marketing perks.

While the KDP Kids’ Book Creator still has a few rough spots (which Amazon is presumably ironing out in response to user feedback), it’s a good start. Those of us who have worked in children’s publishing for years recognized this move for what it was: a game changer.

Just how much has Amazon’s new free software changed the game?

 

Read the full post on Jane Friedman’s site.