Quick Link: How to Transform Your Single Story Into a Complete Series

Quick links, bringing you great articles on writing from all over the web.

Gone are the days of the one hit wonders for authors. You have to build your audience and if you don’t already have a built audience you a great strategy is to write a series. This allows you to start building a following and do clever marketing such as pricing your first book for free to get people hooked. At Write To DoneSandra Haven has some great hints on how to build on a story to make a series.

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How to Transform Your Single Story Into a Complete Series

Okay, so your single book story jumped to an idea for a nifty book series but … now what?

Even the best of series ideas can miss the mark after only one book.

Ever come to a screeching halt while reading a series because the story just fell apart? Or the character changed? Maybe you moaned, “What is this author doing?”

Not everyone will love every book in a series. There will always be some readers who set your series to the side as times goes on. But readership can also take a plunge and no author wants that to happen.

Good news:

Scary as that is, there are some basic reasons a series fails—and there are ways to avoid them.

Read the full post on Write To Done

Quick Link: 15 Book Publicity Commandments

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At the Book-Baby Blog (say that 10 times fast!) Carolyn Howard-Johnson gives us 15 must follow commandments for publicity. What do you think? Did she nail them or are there others you would add?

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15 Book Publicity Commandments

by Carolyn Howard-Johnson

16. Thou Shalt Not Annoy Others

If you can’t really afford to spend a lot on a book publicity campaign, carve out some time to do it yourself and apply these 15 commandments.

If you read the newspapers or watch TV, you know that advertising sells. But even those big guys who do all the advertising aren’t sure what works best when it comes to advertising.

A huge retailer once said that advertising works, we just don’t know how, why, or where it works best. Publicity is advertising’s less mysterious cousin. It is the more reliable relative because it is judged on its merit alone and carries the cachet of an editor’s approval. It also is surrounded by the ever-magic word “free.”

Book publicity and marketing are easily identified as kin. They often walk hand-in-hand and yet they can be incompatible. The editors of good media outlets will not allow the advertising department to influence them. Still, in an effort to be completely impartial, they reserve the right to use advertiser’s stories editorially if they deem them newsworthy. That is why it is helpful to use advertising as a vehicle that plays to the audience you would like to see standing before your cash register or clicking to buy your book online.

Advertising can be an entrée to the decision-makers. A contact in the advertising department may be willing to put a news release on the desk of one of his editors, maybe even encourage her to look at it. They can make no promises, but it does sometimes work. If you’re going to try this route, choose a “little pond” – a bookish brochure, an “arty” weekly, or a literary site – so the dollars you spend get noticed.

Read the full post on Book-Baby Blog

Quick Link: Author Platform Building: How to Create a Valuable Email List For Your Book

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An email list is one of your best marketing tools. Just think about it, people actually signed up for your email because they are interested in you! At Writer’s Digest, guest poster Gabriela Pereira gives some great tips on how to start your email list.  Personally, I love MailChimp and have used it for many clients but they are all good. Also, adding one more tip to Gabriela’s list – you need to reassure people somehow that you will not sell or abuse their email.  Unless you plan on abusing that privilege, in which case you are an awful person.

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Author Platform Building: How to Create a Valuable Email List For Your Book

If I could point to one external factor that has had the biggest positive impact on my career as an author, it would be my email list—and I’m far from alone. Most writers today know they should probably have an email list, but misinformation and confusion abound about what exactly that list should entail, why it’s so crucial and, of course, what to do with it.
This is a guest post by Gabriela Pereira—author, speaker, and self-proclaimed word nerd—whose new book DIY MFA: Write with Focus, Read with Purpose, Build Your Community shows you how to recreate the Master of Fine Arts experience without going back to school. As the founder and instigator of DIYMFA.com, Gabriela’s mission is to empower writers to take an entrepreneurial approach to their education and professional growth. She earned her MFA in creative writing from The New School and teaches at national conferences, local workshops, and online. She also hosts the podcast DIY MFA Radio, where she interviews best-selling authors and book industry insiders about the art and business of writing.

Why You Need an Email List

The Internet is always changing. From Facebook to Foursquare, Pinterest to Periscope, it sometimes seems as if a new social media platform pops up every minute. Who can keep up? The beauty of email is that it’s evergreen. While websites, forums and social networks might come and go, email has solidified its place in how we communicate.

Email is a direct line between you and your readers. There’s no “middleman” to get in the way. In a digital world where social networks change their algorithms, sites get hacked and servers crash, direct communication is invaluable. You can export that list and take it with you wherever you go. As long as you build that list correctly, it’s yours and no one can take it away from you.

Read the full post on Writer’s Digest

Quick Link: How to Write a (Romance) Blurb by Rosalind James

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Your book blurb is one of the best tools you have in marketing your book. You have gotten the potential reader interested enough to come look a little more at your title. This is where you can make a big impact on sales. While Rosalind James is writing specifically about Romance blurbs, the tips she provides at Romance University works for everyone. Also, as someone that prepares an ebook newsletter please please please start your blurb with a two to three sentence paragraph the captures the essence of your book. Then go deeper. Not only are you helping people like me who want to present your book in the best light possible, but you also give a good description for people who like your story to tell their friends. It puts you in control of your marketing message!

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How to Write a (Romance) Blurb by Rosalind James

by Rosalind James

Welcome Rosalind James in her first blog post for RU – and it’s a doozy! =)

As some folks know, I spent my misguided youth—all right, all right, my misguided middle age—as a copywriter. Which means that writing blurbs for my books was a piece of cake, right?

Wrong. I had to learn how to do it, because writing one type of copy isn’t the same as writing another. But maybe it was a little easier and less scary to learn. So, OK, here are my tips for Writing Your Kickass Romance Blurb.

Look at other blurbs. (You thought this was going to be some technical post, huh?) I learned to do it by going to the library and pulling down books in my genre from the paperback rack. Somehow, it was much easier to spot trends and pick out blurbs I liked from physical books. I read and took notes for an hour. I noticed what I hated as well as what I liked. Which blurbs made ME want to read the book? Because I write the kinds of books that I like to read. After I did my research, I came home, and . . .

Read the full post on Romance University

Quick Link: Who Decides if a Book Should Be Published?

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It is always fun to be able to peer behind the scenes and learn more about what happens behind closed doors. Today Janet Kobobel Grant from Books & Such helps us to learn more about the traditional publishing world.

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Who Decides if a Book Should Be Published?

Blogger: Janet Kobobel GrantThe ultimate decision-maker at a publishing house in whether to offer a contract has changed over the past several years. Having done my share of presentations at publishing committees, I soon learned that anyone can scuttle a project. All he or she needs to do is vociferously offer negative opinions about it. By questioning the feasibility of making money on the book (which is the bottomline), that person knows what the outcome of the discussion will be. The tide will turn against the project. But one individual on the committee has the power to sway others to his or her opinion more effectively than anyone else.

What make a committee say no

But before we dip into that pool of water, let me say that publishing committees are as unpredictable as the stock market. Sometimes the committee just isn’t in the mood to say yes. That can happen because:

Read the full post on Books & Such

Quick Link: A plea for reviewers – can we open up a dialogue about self-published books?

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Roz Morris, owner of Nail Your Novel, reaches out to people who review books with a plea that they open their minds a little towards reviewing self-publishing titles. I can understand the reluctance of book reviewers, there are a lot of self-published books that look, well, self-published.  A lot. But, there are also a lot of self-publishing authors who do it right by hiring the correct people so their title is a professional offering and they are growing.  Thoughts?

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A plea for reviewers – can we open up a dialogue about self-published books?

by Roz Morris

So I find a lovely-looking review blog. The posts are thoughtful, fair and seriously considered. I look up the review policy and … it says ‘no self-published books’.

Today I want to open a dialogue with reviewers. If you have that policy, might you be persuaded to change it? Or to approach the problem in a different way?

I used the word ‘problem’. Because I appreciate – very well – that in making this policy you are trying to tackle a major problem. Your time as a reviewer is precious – and let me say your efforts are enormously appreciated by readers and authors alike. You get pitches for many more books than you can read and you need a way to fillet out the ones that are seriously worth your reading hours. A blanket ban is a way to fend off a lot of substandard material and save you many unpleasant conversations. And traditional publishing implies a certain benchmark of competence.

Competence. That’s probably the heart of the matter. There are good self-published books, of course, but how can I help you sort them from the bad and the fug-ugly?

Read the full post on Nail Your Novel

Quick Link: Why Did I Get a ‘No’? – The Do’s and Don’ts of Query Letter Writing

Quick links, bringing you great articles on writing from all over the web.

Today’s offering is from Mark Gottlieb posting at Elizabeth Spann Craig and gives you hints and tips on query letter writing. Enjoy!

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Why Did I Get a ‘No’? – The Do’s and Don’ts of Query Letter Writing

by Mark Gottlieb

As a literary agent in major trade publishing at the Trident Media Group literary agency, I often have to explain the elements of a good query letter to new clients. This article is intended as a description of what goes into a good query letter, for new authors unfamiliar with what literary agents and editors are looking for in a query letter intended the book-publishing world. For a writer who might be currently querying literary agents, or even contemplating that process, this might be interesting reading. Considering the high rejection rate in the book publishing industry for writers trying to become debut authors, this article will hopefully be enlightening for the countless writers who are experiencing rejection due to a poorly-constructed query letter.

A lot of authors dread writing query letters. I know many authors who can write a novel in a matter of months, but who could endlessly spend years toiling over writing a query letter. My advice to authors along the querying process is to really nail the writing of that query letter. A query letter that reads well is usually a good indication to the literary agent that the manuscript will similarly read well, inclining the literary agent to request a manuscript. Often the query letter can go on to become the publisher’s jacket copy, were the publisher to acquire the manuscript via the literary agent.

The Do’s

Read the full post on Elizabeth Spann Craig

Quick Link: Copyrighting Our Books

Quick links, bringing you great articles on writing from all over the web.

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Copyrighting Our Books

by Elizabeth S. Craig, @elizabethscraig

When I was first signing a book contract in 2008, I remember that the industry generally scoffed at writers worried about copyright issues. Some writers wondered if they should register a copyright on their manuscripts before submitting them to agents and publishers. There was even a line of thinking that authors could simply mail their manuscripts to themselves to acquire a ‘poor man’s copyright’ through the postal service.

Acquiring a copyright to send work to a reputable agent or publisher was probably overkill. But the problem now is more insidious: there are cases where retailers like Amazon have challenged writers to prove a book’s content is theirs after receiving challenges from unscrupulous writers.

I’d been meaning to copyright my books for some time, but it became a higher priority after the copyright challenges became news. And I hopped right over to the US Copyright site after reading a post on Joanna Penn’s blog: an interview with attorney Kathryn Goldman. I recommend you read or listen to the entire post.

One of the things Kathryn Goldman brought up in the interview is that the US Copyright is a better deal than one in the UK, for instance. It’s $35 for a copyright in the US for the life of the copyright (a one-time fee). In the UK, it’s £65 for 5 years.  According to Goldman, “if you have a registration in the United States and your country is a signatory to the Berne Convention, then you’re entitled to the protections that that country offers based on the U.S. registration.” That’s important information for international writers.

Read the full post on Elizabeth Spann Craig

Quick Link: The Power of a Permafree Book with Jennifer Waddle

Quick links, bringing you great articles on writing from all over the web.

One great and often overlooked marketing tool is the permafree ebook, especially for series. You can find a great post and podcast by Shelly Hitz and Jennifer Waddle that will help you utilize this great tool. Check it out!

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The Power of a Permafree Book with Jennifer Waddle

What is a permafree book and how can it help you in your marketing?

In today’s training, Jennifer Waddle will be joining us to show us how permafree book has helped her succeed in marketing her books.

The Power of PermaFree Book

SHELLEY: Welcome to Author Audience Academy. Today I’m rolling out the red carpet and inviting you into my community to show you behind the scenes look at what’s working for authors like you.

In this episode, I want to position the spotlight on one of my members, Jennifer Waddle. Welcome, Jennifer.

Jennifer: Thank you, Shelley. It’s great to be here.

Shelley: Yes! I’m so excited to have you share on today’s episode. Before we dive in I want to just share a brief bio about you.

Jennifer Waddle is an author, speaker, and contributor who write books for women in the trenches of life. Her goal is to help Christian women face issues that stand in the way of who they were created to be. I love that!

She’s also a children’s book author of a brand new series called “A Day in the Life of a Little Kid”. This book is available on Amazon. Jennifer resides with her family near the foothills of Cheyenne Mountain. And you live here in Colorado Springs, right where I am as well! We’ve attended the same church!

You can connect with her at JenniferWaddleOnline.com.

So for this week’s center stage spotlight training, I’m going to have Jennifer share a specific success strategy. I’m excited to learn from each other on being able to accomplish your goals as an author. And we will be sharing some specific strategies that have worked for Jennifer.

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Quick Link: Oops. That Book Review’s Not Verified

Quick links, bringing you great articles on writing from all over the web.

There have been a lot of changes with Amazon’s reviews lately. I understand the need to give readers better and more trustworthy reviews but it also needs to be balanced against how difficult it is to get reviews by writers.  at Indies Unlimited has the scoop on the latest changes.

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Oops. That Book Review’s Not Verified

by

Way, way back in September of 2013 I wrote an article about verified reviews. In the world of Indie publishing, especially where anything directly related to Amazon is concerned, three-and-a-half years is a lifetime. Much of what I wrote then is either no longer true or suspect. In this article, I’m going to talk about some of the changes and why you, I, or a random reader might care. (Or maybe not.)

At the time I suggested that the only reason someone might care about whether a review was verified was if they thought the review seemed questionable. Then the “verified” flag would indicate the reviewer had actually bought the book or other item from Amazon. For someone looking at reviews and trying to decide on a purchase, the verified flag might still not be that useful. I suspect some people who are more attuned to happenings regarding Amazon might be concerned about fake or paid reviews, and pay a little more attention. But if they’re aware of these issues, they’re probably aware that reviewers who were willing to write a glowing review for a price have options to make sure those reviews showed as verified purchase reviews anyway.

However, authors who are trying to get selected to run promotions using Bookbub and other hard-to-get-selected advertising options want not just good reviews, but they’d prefer a lot of them with that verified flag.

Quick Link: Hints from the Pros: Book Tour Tips

Quick links, bringing you great articles on writing from all over the web.

Are you thinking of doing a book tour? Want to know more about book tours? Head on over to Writer UnBoxed where has gathered some helpful tips from book tour pros. What is your secret sauce for a great book tour?

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Hints from the Pros: Book Tour Tips

Greetings from the road! I’m out on book tour promoting Girl in Disguise, skipping around from the very north (Minnesota) to the very south (Alabama) of the country, filling my days and evenings with readings, signings, panels, book clubs and keynotes. Other than forgetting to pack my makeup remover, things are going pretty well so far.

Like most of publishing, book tours aren’t what they used to be. Which doesn’t mean they’re worse – or better – just different. From an economic standpoint, spending money on plane tickets, hotel rooms and car rentals for absolutely no guaranteed return on investment is, well, not entirely sense-making. Which is why book tours are the exception these days and not the rule. (“We’ll be leveraging your social media presence” is an oft-heard substitute, and perhaps I’ll write a different post about that.)

But visiting bookstores, libraries and other locations to talk about your book is an experience like no other. Those face-to-face interactions with readers are precious. I still regret not getting a photo with the reader whose boyfriend drove her three hours each way to bring her to my bookstore event in Toledo as a surprise. And while there are just as many ways to plan a book tour as there are ways to write a book, I thought I’d gather some tips from the pros – other authors who are out on tour with their books this spring – to provide some guidance.

Quick Link: Your Author Bio: Does it help your Book Sales or Stop Them Dead?

Quick links, bringing you great articles on writing from all over the web.

When is the last time you looked at your author bio? I thought so. Often overlooked,  a good author bio can give a reader a sense of connection. has some great tips for creating or sprucing up your author bio at Anne R. Allen’s Blog.

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Your Author Bio: Does it help your Book Sales or Stop Them Dead?

By

No matter how great a book’s cover and blurb, one thing can stop me from buying yet another ebook for my Kindle: an author bio on the buy page that screams “amateur.”

I spent some time as an editor, so when I pick up a book for relaxation, I want to know it’s going to be a professional work and not something that makes me want to run for my red pencil.

If you start your bio “I’ve always wanted to write a book, ever since I won a penmanship prize in third grade, and now that I’ve self-published, “If My Cats Could Talk” my wish has come true…,” all you’ve told me is you’re a beginner.

Is that really what you want your customers to know?

Your buy page at Amazon or any online retail store is like your own personal storefront. It can be a sleek boutique or a homemade lemonade stand.

A funky lemonade stand might get a few passersby to spring for a glass because they think you’re cute or feel sorry for you. With Mom paying for lemons, sugar, glasses, and the card table—and hey, you might “earn” enough to buy yourself an ice cream when the truck comes by.

But you’re trying to be a professional writer here, right?

So before you publish that book, learn to write a professional author bio.

 

Quick Link: Why I’m Turning Trad-Pub Deals Down

Quick links, bringing you great articles on writing from all over the web.

Elizabeth S. Craig is adding her voice in the traditional vs self-publishing conversation. Elizabeth has many options but has opted to still self-publish, because it works better for her. Check the post out to see her reasons and let us know how you feel.

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Why I’m Turning Trad-Pub Deals Down

by Elizabeth S. Craig, @elizabethscraig

I’ve been asked by writers and others if I’d ever query traditional publishers again.

As a matter of fact, I’ve gotten queried by traditional publishers a couple of times in the past year.  I’m not really sure why, since there now seem to be many cozy writers out there. I’ve politely rejected them.

It’s not that I had a bad trad-pub experience. It’s just that I’ve had a better self-pub experience.

Reasons I’ve decided to stick with self-publishing:

I make more money writing independently of a publisher.  This is by far the top reason. I even made more self-publishing a few books than I did with more traditionally published books on the shelves.

I exploit all my rights and publish my book in a variety of formats or internationally. I can expand my reach to find more readers.  Publishers frequently hold onto your international, audio book rights, etc.

Quick Links: Self-Publishing Success Stories: How I Do It – with John Nicholl

Quick links, bringing you great articles on writing from all over the web.

Another success story in the world of self-publishing! Check out the interview with the bestselling author of three dark psychological thrillers, John Nicholl at the Alliance Of Independent Authors.

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Self-Publishing Success Stories: How I Do It – with John Nicholl

What is the secret of your success?

I sometimes think more luck than judgement!

Writing my first book, White is the Coldest Colour, was a steep learning curve. I was contacted by Sue Ward, a popular blogger, shortly after publication. She loved the book, and it progressed from there.

Within fifteen days of release, it was flying up the Amazon UK bestseller chart. Not everyone liked the book, of course, but I think that writing from real life experience contributed to its success.

I’ve been extremely fortunate in that the book blogging community has been supportive of all three books. That makes a real difference.

What was the single best thing you ever did?

I think deciding to become an independent author in the first place.

The publishing world has changed, and it’s never been easier to get your work out there. Let the public decide if your books are worth buying. Being an indie gives the author control of the entire process, and for me that’s a plus. Never say never, but I’ve chosen to remain independent up to this point despite offers from publishers, with the exception of foreign rights deals. I’m always open to offers, of course, but I think it’s a mistake to accept a deal if it’s not right for you.

Quick Link: How to Get the Most Marketing and Publicity Bang for Your Buck

Quick links, bringing you great articles on writing from all over the web.

We can always use more information on how to market effectively. Good thing at Writer’s Digest we have an interview by award-winning author Kristen Harnisch with Caitlin Hamilton Summie, owner and founder of Caitlin Hamilton Marketing & Publicity. They discuss how marketing has changed and what are the best practices to get your marketing plan running effectively.

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How to Get the Most Marketing and Publicity Bang for Your Buck

New and established authors alike struggle with how to best market and publicize their books. In my interview with publicist Caitlin Hamilton Summie, we discuss the changing landscape of book promotion and how to get the most marketing and publicity bang for your buck.

Caitlin Hamilton Summie is the former Marketing Director of MacMurray & Beck and also of BlueHen Books/Penguin Putnam. At each company she also managed imprint profile and directed all publicity, hardcover & paperback. In addition, for nearly two years she simultaneously directed and handled sales nationwide for MacMurray & Beck. In 2003, she founded Caitlin Hamilton Marketing & Publicity, an independent book publicity and Marketing firm. Hamilton Summie wrote book reviews for The Rocky Mountain News, author profiles for ABA’s Bookselling This Week, and has published both short stories and poems. She is a former independent bookseller who earned her degrees at Smith College and Colorado State University. Her first book, a collection of short stories called TO LAY TO REST OUR GHOSTS, is being published by Fomite in 2017. Find Caitlin online at caitlinhamiltonmarketing.com.

 1. What changes have you seen in the marketing of books during your tenure as a publicist?

I’ve seen huge changes over the course of my career: the shrinking of book review pages, the rise of the Internet and Internet media, the development of the citizen (consumer) reviewer, and the creation of online engagement through social media. It has all vastly changed how we publicize and market books.

2. What do you see as your highest and best use as a publicist in today’s market?

I think the answer depends on what each author needs, but in general, for everyone, it is to create the kinds of publicity and marketing plans that help authors meet their goals. Do authors want sales, visibility, or both? A publicist should be a creative partner and guide for an author.

Before a writer contacts a publicist, I’d advise that he/she decide what his/her goals are and what expectations they have of a publicist.