Business End

Articles about the business aspects of publishing and self-publishing.

The Secret to a Powerful Author Brand

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This post by Kristen Lamb originally appeared on her blog on 9/28/15.

Last time we talked a little about our author brand and why, these days, our brand is almost as important as the books we write. It is an awesome time to be a writer, but also a scary one. Why can’t it be like the good old days when all we had to do was write the book?

Because that world no longer exists and, frankly, it wasn’t all that great to begin with.

Granted, in the pre-digital publishing world we authors didn’t need to tweet or blog or be on-line, but it was also a world with a 93% failure rate. According to the Book Expo of America, as late as 2006, 93% of all books (traditionally and non-traditionally published) sold less than a 1000 copies. Only one out of ten traditionally published authors would ever see a second book in print.

These days, anyone can be published. This is good and bad and we can talk about that another time. But with more titles than ever before and bookstores becoming an endangered species? Our brand is our lifeline. Whether we decide to self-publish or traditionally publish is a business decision only we can make, but we still must have a viable author brand if we hope to sell books.

So What is a Brand?

 

Read the full post on Kristen Lamb’s blog.

 

Forget The Book, Have You Read This Irresistible Story On Blurbs?

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This post by Colin Dwyer originally appeared on NPR on 9/27/15.

Whatever the old adage might warn, there is a bit of merit to judging a book by its cover — if only in one respect. Consider the blurb, one of the most pervasive, longest-running — and, at times, controversial — tools in the publishing industry.

For such a curious word, the term “blurb” has amassed a number of meanings in the decades since it worked its way into our vocabulary, but lately it has referred to just one thing: a bylined endorsement from a fellow writer — or celebrity — that sings the praises of a book’s author right on the cover of their book.

They’re claims couched in quote marks, homes for words you might never hear otherwise — like compelling, or luminous, or unputdownable. Heck, at least three books have reportedly inspired celebrated memoirist Frank McCourt to say “you’ll claw yourself with pleasure.”

Nearly as long as they’ve been around, they’ve been treated by a vocal few with suspicion, occasionally even outright snark and scorn. Author Jennifer Weiner, for instance, sees some value in them, but suggests they’ve been getting over the top; scholar Camille Paglia, not one to mince words, called them “absolutely appalling” in a 1991 speech.

 

Read the full post on NPR.

 

People Are Not Reading The e-Books They Buy Anymore

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This post by Michael Kozlowski originally appeared on Good E Reader on 9/20/15.

Are people reading the e-books they purchase from companies such as Amazon, Barnes and Noble or Kobo? There is growing research data that is supporting the notion that people are not reading the digital titles they buy online and for the most part, they are never even opened.

At Book Expo America last April, Kobo dived deep into global reading behavior and analyzed the data.  They found that 60% of e-books that are purchased from their complete line of apps, e-readers, tablets and via the web are never opened. Interestingly, the more expensive the book was, the more likely the reader would at least start it.

There are other companies that are also checking out reading behavior and providing some very interesting data. Jellybooks is a young startup and they have developed e-book tracking software that users opt into getting their reading habits tracked in exchange for free or discounted items. Over 100 publishers are now using their API for their own e-book library, including Harlequin, which uses the code for free romance novels from their new loyalty program.

 

Read the full post on Good E Reader.

 

Ask Polly: Should I Just Give Up on My Writing?

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This post by Heather Havrilesky originally appeared on New York Magazine’s The Cut on 9/16/15.

Dear Polly,

I feel like you get lots of letters from folks either starting out pursuing their passion, or looking for a passion to begin with, but here I am, midlife, mid-career, full of passion but in a slump.

I’m a writer — a peer of yours, I guess, though age-wise, I’m staring straight at the big 5-0. And I’m stuck. I can’t seem to get to the next level and I’m frustrated. I do well enough that it’s a bona fide career — not “here’s my Brooklyn duplex” successful, but a humble income as a freelancer, which, combined with what my partner makes in a stable job, sets us up okay. There are books with my name on the spine on my shelf. Some good reviews (some truly awful). All assembled, I’m a “success.” But not really. I can’t talk about this with many people because as someone who is mid-career and mid-level, I’m not crying from the outfield here, and I can’t be picked up with a “Dust yourself off, kid, you’re young!” speech, either. It’s hard enough to make a profession of writing so I don’t want to sound ungrateful. Many, many people are trudging uphill, trying to get a toehold, so I know how good I’ve had it, relatively speaking. With so many earnest climbers on this Everest just trying to get to base camp, they can’t see you’re clinging to the side of the mountain, running out of oxygen and losing sight of the summit.

 

Read the full letter, and Polly’s lengthy reply, on The Cut.

 

I Gave A Speech About Race To The Publishing Industry And No One Heard Me

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This post by Mira Jacob originally appeared on Buzzfeed on 9/17/15.

We are ready for a publishing industry that represents the world we live in, and it will ignore us — writers and readers of color — at its peril.

Last night, I walked into a mini-disaster. Or to be more precise, I stood on a chair in it.

A few weeks ago, when Publisher’s Weekly asked me to give the keynote speech in a night honoring the industry’s young publishing stars, I jumped at the chance. Talk about your last year, they told me. Talk about what it was like getting published.

My last year has been intense. My book The Sleepwalker’s Guide to Dancing came out, I spent a few months touring internationally, and from a distance, it looked like one big party. Up close, it looked a bit different. This was something I really wanted to get into, as sometimes when we talk about the sad statistics facing writers of color in publishing, they become just that: statistics. I wanted to back that up by talking about what it actually looks like.

But fate wasn’t with me last night. The sound system at the event was terrible, which was a real problem. But even as I stood up on a chair and yelled to deliver my speech, half the room turned away and started talking over me. By the time I was done, I was talking to a very small ring of people, which felt, well, awful. More awful were the disappointed faces of the minorities in the crowd, the few who hugged me as I walked out and whispered, We wish they had heard it.

Well, I do, too. Anyone got a chair?

True story: A few months ago, a producer from a literary show on Boston Public Radio asked me to read a section of my book on air. I sent it to him and he said he would need to edit it down. I totally got it. Radio is a different medium. Stories need to change. Sure! Change away. Then I got the edits back. Some of them were normal cutting 300 words to 25, but there were others. My characters’ names, he wrote, were confusing. There were three in the scene, could I cut them to two if I was going to stick with the unfamiliar names? And then there was this other note, even stranger. In a sentence setting the scene up, I had written “three East Indian teenagers, kids of immigrants, sit talking on the roof of the house.” In his notes, the producer had crossed out East Indian and written “ASIAN INDIAN.” Asian Indian. As if that is a thing that anyone has ever said to anyone else, excluding the sentence — “Not like American Indian, like Asian Indian.” And the note went on: “Alas!” — not kidding, he really said Alas! like he was some Victorian maiden — “Alas! Americans aren’t familiar with the term East Indian — it’s just not something we say over here.”

This is when my soul kind of made a Chewbacca noise. That horrible howl.

 

Read the full post on Buzzfeed.

 

WorldCat Service Lets You Search Over 10,000 Libraries Around The World

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This post by April Hamilton originally appeared on her Digital Media Mom site on 9/16/15. It’s included here because, combined with inter-library loans, this free service is an extremely valuable research tool for authors.

 

The very useful and totally FREE WorldCat site and mobile app let users search a global network of libraries for books, CDs, articles and more: pretty much anything you’d find in physical form in a public library.

 

 

Sign Up For A FREE User Account, Or Not…
It’s free to sign up for a user account, and having an account gives users the ability to create lists, bibliographies and reviews. But you don’t have to sign up to use the site’s search functionality. For example, look at this search results page I got for a specific book without having a user account (tap or click on images to view an enlarged version in a new tab or window):

 

 

Notice that the site used my location information, probably based on my IP address, to tell me where I could find libraries close to me (red arrow). Scrolling down, I can find a listing of libraries in my general area that currently have this book in their collections:

 

 

Read the full post on Digital Media Mom.

 

A Manifesto For The Future Of The Book

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This post by Tom Abba originally appeared on Futurebook on 8/27/15.

How easy it is to keep replicating the same old same old. Want to stop replicating print in digital? “Lock your marketing department away for six months,” advises narrative theory specialist Tom Abba in today’s manifesto. Lamenting, as do many others, the “books under glass” disappointment of most ebook efforts to date, he writes: “Print is kicking and the novel is breathing. Writers are poor and you are squandering opportunities.” We should, he tells us, take better advantage of “this chance for change, for real disruption.” — Porter Anderson

This is not good enough.

Repeat after me.

This.
Is.
Not.
Good.
Enough.

What are we building? What is it we’re making?

The best we have are books under glass, enhancements with video and clicking and audio. Imprisoned and ridiculed and not what was promised. 

The book is not dead. Print is kicking and the novel is breathing. Writers are poor and you are squandering opportunities. This chance for change, for real disruption.
Repeat after me.

This.
Is.
Not.
Good.
Enough.

Digital is different and digital’s new.

It’s going to break you, or it’s going to ignore you (as it’s already done). If you don’t engage it, nothing will follow. It can remake your business, but only if you let it.

 

Read the full post on Futurebook.

 

Shocking WSJ Discovery: Higher Prices=Lower Volume!

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This piece by Barry Eisler originally appeared as a guest post on A Newbie’s Guide to Publishing on 8/4/15.

Barry Eisler here. Joe, thanks as always for the guest slot. I was going to mock this Wall Street Journal article somewhere, and there’s no better place than A Newbie’s Guide for that…

So okay, today the Wall Street Journal ran a piece headlined, “E-Book Sales Fall After New Amazon Contracts: Prices Rise, but Revenue Takes a Hit.” The article is behind a paywall, but you can access it by cutting and pasting the headline into your browser and clicking on the result of the search.

I just want to make sure I’m the first to congratulate the Wall Street Journal on its shocking discovery of a correlation between higher prices and lower demand. And, while I’m no economist, I’d like to humbly propose that the WSJ call its discovery something like, “The Demand Curve.” If this doesn’t win the newspaper a Pulitzer, I have one more suggestion: an even more radically new article on how a round object fastened to an axle can work as something called…a wheel.

Apologies for the snark, but where else but in publishing could a notion like “higher prices lead to lower revenues” even be controversial, let alone newsworthy? But the publishing industry is notoriously special, and Joe has been beating this drum for years. Five years ago, he wrote:

Naturally, people would rather pay less for something than more. And in a digital world, like we’re rapidly becoming, consumers have shown consistently in other forms of media that they place less value on downloads than on physical products.

When companies price digital content too high, consumers respond by pirating that content. That’s the ultimate in “devaluing.”

 

Read the full post on A Newbie’s Guide to Publishing.

 

The Creative Apocalypse That Wasn’t

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This article by Steven Johnson originally appeared on The New York Times Magazine site on 8/19/15.

In the digital economy, it was supposed to be impossible to make money by making art. Instead, creative careers are thriving — but in complicated and unexpected ways.

On July 11, 2000, in one of the more unlikely moments in the history of the Senate Judiciary Committee, Senator Orrin Hatch handed the microphone to Metallica’s drummer, Lars Ulrich, to hear his thoughts on art in the age of digital reproduction. Ulrich’s primary concern was a new online service called Napster, which had debuted a little more than a year before. As Ulrich explained in his statement, the band began investigating Napster after unreleased versions of one of their songs began playing on radio stations around the country. They discovered that their entire catalog of music was available there for free.

Ulrich’s trip to Washington coincided with a lawsuit that Metallica had just filed against Napster — a suit that would ultimately play a role in the company’s bankruptcy filing. But in retrospect, we can also see Ulrich’s appearance as an intellectual milestone of sorts, in that he articulated a critique of the Internet-­era creative economy that became increasingly commonplace over time. ‘‘We typically employ a record producer, recording engineers, programmers, assistants and, occasionally, other musicians,’’ Ulrich told the Senate committee. ‘‘We rent time for months at recording studios, which are owned by small-­business men who have risked their own capital to buy, maintain and constantly upgrade very expensive equipment and facilities. Our record releases are supported by hundreds of record companies’ employees and provide programming for numerous radio and television stations. … It’s clear, then, that if music is free for downloading, the music industry is not viable. All the jobs I just talked about will be lost, and the diverse voices of the artists will disappear.’’

The intersection between commerce, technology and culture has long been a place of anxiety and foreboding. Marxist critics in the 1940s denounced the assembly-line approach to filmmaking that Hollywood had pioneered; in the ’60s, we feared the rise of television’s ‘‘vast wasteland’’; the ’80s demonized the record executives who were making money off violent rap lyrics and ‘‘Darling Nikki’’; in the ’90s, critics accused bookstore chains and Walmart of undermining the subtle curations of independent bookshops and record stores.

 

Read the full article on The New York Times Magazine site.

 

Science Fiction Is Really, Really White

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This post by Jennings Brown originally appeared on Vocativ on 8/21/15.

The Hugo Awards, science fiction’s most prestigious prize, are just around the corner. A Vocativ analysis of the nominees and winners shows it’s almost all white people

The 2015 Hugo Awards, celebrating the year’s best works of science fiction and fantasy, will be held this weekend amid a giant squabble about diversity in the genre. A group of white writers who believe that the voting process has been manipulated to include too many minorities are fighting to steer votes towards authors that are truer to the genre.

But if you crunch the numbers, it’s pretty hard to argue that white writers are being squeezed out at the Hugos. Vocativ tabulated every writer, editor and artist associated with the 65 works nominated this year in all 13 professional categories (there are four categories for fan work). Out of nearly 100 people responsible for those 65 works (some works had multiple authors), only three were non white.

 

Read the full post and chart on Vocativ.

RIP Authonomy

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This post by Greta van der Rol originally appeared on her site on 8/20/15.

Somebody told me on Facebook today that Harper Collins is shutting down its online slushpile, Authonomy, on 30th September 2015.

Authonomy. That brought back some memories.

Harper Collins started the site in 2007/8 and soon thousands of aspiring hopefuls swelled the ranks of members. Authonomy expected you to load up at least ten thousand words of your manuscript to enable other members to read and review your work. If they liked it, they would place the book on their virtual bookshelf, effectively one vote. The idea was that the five books which had accumulated the most votes as at the end of a month would be awarded a gold star, and would receive a ‘professional’ review from the HC editors, with a possible view to getting an HC contract. You can see why we all signed up with stars in our eyes.

 

Read the full post on Greta van der Rol’s site.

 

How to Find an Editor as a Self-Published Author

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This post originally appeared on Jane Friedman’s site on 8/18/15.

In today’s guest post, indie author Teymour Shahabi explains how to find an editor for the draft of your self-published book and what to look for in an editing relationship.

– – – – –

In traditional publishing, submitting your draft to an editor is an inevitable step on the road to bookstore shelves. But how much editing is required for self-publishing? Does a self-published author need to find an editor? And if yes, when and where, and how?

First things first:

Do you need an editor?

The answer is yes.

The greatest benefit of an editor is that he or she is not the author. An editor is someone else. Some editors are professional writers, but every single one of them is a professional reader. As a writer, you’re probably a voracious reader, but you can never be a true reader for your book. By bringing forth a book into the world, you’re asking other people to read something you’ve never read. If you sincerely want the book to be the very best that it can be, then you must ask someone else to read it first. You owe it to your book, to yourself, and to your readers.

What an editor does is discover your characters, your situations, and your images without seeing any of the creative process that brought them to life. Where you might see all the crossings-out and labors, all the accidents and decisions, the editor sees only a page. This is the clarity you need, and you can never achieve it for your own writing, simply because you envisioned it first. The editor will tell you what an attentive, an educated, and, most importantly, a new reader will experience while reading your book.

When should you hand your manuscript over?

 

Read the full post on Jane Friedman’s site.

 

How To Build Your Own Self-Hosted Author Website In Under 30 Minutes

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This post by Joanna Penn originally appeared on her The Creative Penn site on 8/13/15.

Your website is one of the most important things to get sorted if you’re taking your career as an author seriously.

It’s your home on the internet and the hub for your books.

It’s how readers, agents, publishers, journalists, bloggers and podcasters judge how professional you are.

It’s where you can start to build an email list of readers.

A free site is not good enough if you want to take your author career onwards and upwards.

But your own site doesn’t have to be a big deal. It’s not expensive and it won’t take long to set up.

In [a video on the linked page below, written transcript also provided there], I take you through why having your own site is important, how to get a hosting account and set up your wordpress site, as well as using an example theme and how to start your email list.

 

Read the full post on The Creative Penn.

 

Revenge of the Reviewed

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This post by Aeryn Rudel originally appeared on Rejectomancy on 7/31/15. Note: strong language.

You’ve passed the first hurdle, getting your work published, and now it’s out there in the wild, available at Amazon, Barnes & Noble, and other purveyors of fine literature. You’ve made it. Rejection is a thing of the past, a bad dream from which you have now awoken. Right?

Wrong!

The truth is the ante has been upped, and the stakes have been raised. Your work is now available to the—Gasp!—public. Unlike an editor who maintains some level of civility and professionalism when rejecting you, the book-reading world at large is under no such constraints. They can and will tell you exactly what they think in the most direct and even brutal fashion. An editor who doesn’t like your work will send you a vague form rejection filled with soft, professional niceties. A guy on the internet who doesn’t like your work will say you straight-up suck and the world should avoid your craptacular writing at all costs. And you know what? Good for him. The public deserves their brutality. They’re not getting sent free review copies, they’re plunking down their hard-earned cash, and this affords them the loudest voice of all critics, the voice of the consumer. I think brutal reviews keep writers humble—they’ve certainly humbled the fuck out of me on occasion.

Okay, lets lay down some rules how to handle bad reviews.

 

Read the full post on Rejectomancy.

 

Improve your Work Space, Increase your Productivity

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This post by Marie Leslie originally appeared on her site on 6/10/13.

Do you start your work day with the best of intentions–and then find, hours later, you’ve gotten nothing done?

Your problem just might be your desk. If you improve your work space, you can also improve your productivity.

For most people, your desk makes up the biggest part of your work space. Organizing your desk to eliminate distractions can help you improve productivity. If you need to clean the desk start with the that. Need some help with a desk-cleaning project? I can get you started here.

If your desk isn’t piled too deep with stuff you might just need a little help to improve your work space. Here are four tips to put you back on the path to work space productivity.

 

Ditching desktop distractions can help you stay focused on your work.

 

Read the full post on Marie Leslie’s site.