Book Sales On Ebay

About a year an a half ago after I self published, I decided to try selling my book, Christmas Traditions – An Amish Love Story, on Ebay Fixed Price at an affordable price and see what would happen. Buyers pay the postage. I pay 15 cents to list for a week and $1.50 more when the book sold. At first, sales were slow. I’m an unknown author. Buyers weren’t sure they should take a chance on me. What helped my sales was the fact I had written an Amish story. That’s why out of fifteen books, I picked the Amish story to sell on ebay. My reasoning was 15 cents a week to advertise my book wasn’t too much to pay in a market that has as many viewers as Ebay does. Even if the book didn’t sell, I was getting noticed as an author.

There are a lot of Amish book consumers around the world. I’ve hit on a market with fewer authors to buy from. I hear quite often from readers that they have read all the Amish books in the stores. They don’t buy anything but Amish stories and eagerly await the latest book from any of the Amish authors, including mine now.

I had a few customers that have continued to email me just to visit. At least one recommended my book to someone else so I’m sure there are others talking about my books now. By the time my next Amish book, A Promise Is A Promise – Nurse Hal Among The Amish, was for sale, I’d saved a long list of emails from my ebay customers that bought Christmas Traditions. I sent a notice to each of them before I put the book up for sale on ebay. The customers that choose to buy from me directly saved me Ebay’s selling fee. After I put the book on ebay, sales continued to grow. By the time my next Amish book, The Rainbow’s End – Nurse Hal Among The Amish, was ready to go, I had an even longer customer list. As a way to increase sales, I asked each buyer to send me a review of the book if they had time. The reviews I immediately put on Ebay in my book descriptions so other buyers could see them.

My customer service approach has been each time I sold a book to a new customer I put a list of all 17 of my books with a synopsis of each in with the book. Each book is signed. Extra postage is refunded. After the first book when the customer buys another book, I slip one of my business cards in the book as a reminder. I wrap each book to protect it from getting scuffed in the mail before I package it and stick on a colorful sticker that matches the holiday or season. For a follow up, I email the buyer to announce the book is on the way so watch for it. If the book gets lost in the mail, I will send another book to replace it. Last year, I found out paying for insurance to the postal service doesn’t do me any good. I lost $250 worth of books between two shipments. The last one of those shipments was insured. I filed a claim, and I’ve never been reimbursed.

Ebay asks for feedback about the service between seller and buyers. My reviews from buyers have all been good. The sales are handled through Paypal and happened fast most of the time. So I started using my feedback review to advertise. After saying this was a speedy transaction, I write Thanks for buying my Amish book Enjoy Author Fay Risner. This review got me in google search at least once that I know about. I hadn’t expected that but I knew that first time buyers would be checking out my sales reputation. The reviews from buyers does help with sales when they leave remarks like they liked the book, and I do a good job of packaging.

A few months back, I decided to try my mystery series, Amazing Gracie Mysteries – five books, on ebay now that I am better known. These books are cozy mysteries about a Miss Marple character in Iowa. As I’ve been told, the story line is now known as Geezer books. At first, sales weren’t going so hot. I had to do something to get some interest for the books. I had three of my proof books in the series I hadn’t given away to relatives. I put them in the ebay auction for 99 cents. Starting at 99 cents meant that I didn’t have to pay an insertion fee, but ebay doesn’t mention they expect to have the seller fill in the buy it now fee box. For that the charge is 5 cents. Then if the books sold the charge is 9 percent. No one bid on the books the first week so this last week I listed in Fixed Price for $4.00. All three books sold to the same person. I sent a reminder email that I still have two more in the series priced at $10.00 if that person wants to continue reading those books. The proof books were ones that I would never have sold otherwise so I think I put them to good use.

The buyer of the mysteries had bought one of my Amish books the week before at the Fixed Price, a proof for $4.00. I wondered why she let such a bargain on the four mystery books go from 99 cents to $4.00. When I found the notes on the ebay invoices I knew why. One of the notes was a practical reason. The buyer wrote, "I am ordering several of your books, hopefully to save on postage. I love your books." (The more books in the package the cheaper the postage is so I do refund any postage I don’t use. Out of almost $10.00 ebay took for postage on all four books, I used $3.16.) After that the buyer’s notes were, "I am so excited to find another author that I know I am going to love all your books." "Can’t wait to get this one too. Thanks so much."

What happened to spark the added sales to this buyer. The buyer waited until she read the Amish book. When she found out she liked that book, she was positive she was going to like the mystery books, because she likes the way I write.

This last week I added a couple more of my books to ebay. Both books are in genres that are popular for sales – a children’s book – My Children Are More Precious Than Gold and a Civil War story based on true facts – Ella Mayfield’s Pawpaw Militia- A Civil War Saga In Vernon County, Mo. Besides the proof books, I had a box of books I’d read over the winter laying around. I put those used books on Ebay a few at a time for 99 cents in the auction. Am I making money at this? No not a cent by the time I deliver the used book to the post office, but in each sale is a list of my books and how to buy them. Selling the books I no longer have a use for is just another way to promote my own books.

Reenlisting the books at the end of seven days took time when I had 8 books, and now I’m adding two more. So I listed the books until I decide to cancel them, and that is for a month at a time at 50 cents. I save 10 cents in that four weeks each time, and the time it took to list the books is cut down.

If you take the time to go to my online bookstore, http://www.booksbyfaybookstore.weebly.com, and look at my customer site map, you’ll see I’ve sold to customers all over the United States and three International in this last sixteen months. I haven’t had one bad review yet from buyers and plenty of return emails that want me to hurry up and get the next book done. I’m happy with the way my book sales have progressed. I’m getting somewhere with my books. After waiting years to get discovered by a publisher or agent, I’d say this is an improvement that can only get better.

Indie Bookstores & Indie Publishers—On The Same Page?

Saturday was the monthly meeting of the Bay Area Independent Publishers Association (BAIPA). It’s been a year that I’ve been going to the meetings, and I look forward to them.

We had the usual hour of Q & A from those who chose to show up at 9:00 a.m., orchestrated by BAIPA President Pete Masterson. The questions ran from how to get on a bestseller list to printing with Createspace, Lulu and Lightning Source. We talked Smashwords, ISBNs, Baker & Taylor and the transition from Print on Demand to offset production. The usual.

Entering the second hour the room began to fill. The subject announced was “Indie Bookstores + Indie Publishers: Working Together for Success” and the speakers were Calvin Crosby of Books, Inc. and Bill Petrocelli of Book Passage.

I don’t know Books, Inc. very well, since they have no stores in Marin county. They do have eleven stores in other parts of the Bay Area, and their website shows a tremendous number of events they hold with noted authors.

Book Passage bills itself as the Bay Area’s Liveliest Bookstore (two stores) and you’ll get no argument from me. In the next few weeks they will play host to Anthony Bourdain, Elizabeth George, Isabelle Allende, Annie Lamott and Anna Getty, while also hosting dozens of author events, readings and workshops, over 700 events a year.

Great Expectations

At BAIPA meetings we have a time where each person gets up and gives their “elevator speech,” a 30-second pitch on who they are and what they do. People also use these to announce personal victories and milestones.

Over the course of the year I’ve alternately heard stories of how difficult it was to get a book event at Book Passage or, having gotten the event, how exciting it was to have an event there. Back and forth. Complaints about the process, excitement over the product.

Of course the one thing most self-publishers want more than anything else is to see their books in bookstores. This is what eludes many self-publishers, who rely on Amazon and other online retailers who have no need for gatekeeping, since they stock—at least virtually—everything. Amazon, along with digital printing and print on demand distribution, has really made self-publishing what it is today.

Ah, but the bookstores. The lure of being on an equal footing with every other publisher out there—that’s the holy grail to a certain segment of self-publishers. And what better place, what more suitable place, what place will they be understood better, than at the independent bookstores? It seems to the new self-publisher like a match made in heaven.

So the idea of “Indies” working together has a special potency to it. The meeting was very well attended, the room overfull. I would guess sixty or seventy avid self-publishers were ready to hear the talk, learn how we could work together. Here are some notes from the presentation, including some responses to impromptu questions:

  • Independent publishing is growing while big publishing is waning
  • Stores work with self-publishers on a consignment basis, and will shelve books in a “special section” for local authors and publishers, giving them 2 or 3 months shelf time
  • Yes, they do charge a fee for having an event, and this is to cover promotion costs including $30,000 – 40,000 every two months for catalog mailings and email promotion.
  • We have one of the biggest communities of local authors, publishers, and booksellers and we should try to utilize that community
  • Distribution and publicity are most difficult for self-publishers
  • They are optimistic about the survival of indie bookstores, because they adapt to changes in the market
  • Discounters like Borders (which has flirted with bankruptcy for nearly a year) are in trouble, not indies
  • Some of the biggest events have been run by self-published authors, who bring a considerable following into the store

What’s Missing From This Picture?

One question that was asked repeatedly was “What do we do to set up an event or put books into your store?” We received a sort of narrative in response, about how authors who had events were long-time customers, who would naturally, over time, become friends with one or more people “behind the register” so that, when a book came into the equation, they would have a friend to talk to.

It was suggested that authors have a promotion plan, that they be organized, two pieces of good advice. It was also suggested that authors have a blog, a website for their book and to build their community. And, Bill Petrocelli pointed out, make sure there’s no link to Amazon on your website, because that will kill any chance you had of doing something with the store.

I Think I’m on the Wrong Page

It was around this time I started to grow uncomfortable with the whole presentation. There was a question from an indie publisher, who had earlier announced the publication of his 36th book, about why he had to keep going into the stores year after year to remind the buyers to stock his consignment books.

Of course, selling on consignment is not a long-term business model, and the publisher was advised to find some way to get into the bookstore’s database by finding a wholesaler or distributor. Of course, he would have to be prepared to give a discount up to 70%.

This also seemed odd, since the consignment model was the one being pitched at the beginning of the meeting. They agreed that books from Lightning Source with 55% discount, fully returnable, would be acceptable to them, but that iUniverse books were a problem because they had to buy them retail and they were non-returnable.

In a subsequent question it turned out that this information was incorrect, and an iUniverse author in the audience confirmed that they sold on regular, returnable wholesale terms.

Another questioner had trouble containing the outrage he felt because he had to pay to have an event at the bookstore, to which he would be bringing his own new customers, on top of which they wanted him to not sell on Amazon.

Surprisingly, in response Bill Petrocelli launched into an energetic attack on Amazon in what I can only call “Axis of Evil”-type language. I remember the word “pariah” came up, and there was discussion about Amazon’s tactics and their refusal to pay sales tax.

And I can understand some of this. Bookstores are businesses. As Bill pointed out, it costs a lot of money to pay for all the activities they put on. Both Book Passage and Books, Inc. are treasures of our community and centers where people gather to celebrate books, authors and writing. And certainly the internet and the companies it has spawned have decimated some bricks-and-mortar businesses, that’s obvious.

But at the same time I found this the most disappointing meeting of BAIPA I’ve been to. Despite the promise of the billing, this is what we didn’t receive:

  • Any organized process to make contact with the bookstores. Even all these years into the self-publishing “revolution,” neither of these stores seems to have any formal process of any kind for dealing with one-book self-publishers.
  • Confirmation that booksellers have any idea what self-publishers are all about. The complete tone-deafness of the attitude toward Amazon was startling. It’s impossible to overstate the importance of Amazon to self-publishers.
  • A hint that there was any interest on the part of the indie booksellers in actually working together. The presentation contained no suggestions, no ideas, no call to action, no request for input from publishers, and no direction. Some people prepare slides, handouts, talking points for their presentations to this group. Bill and Calvin didn’t even stand up. They sat at a table the whole time, which means they basically didn’t make contact with most of the people in the room.

Still Waiting

I was left with the distinct impression that the indie bookstores may not have much common ground with indie publishers and self-publishers, no matter what we’d like to think. Book Passage and Books, Inc. are full of books from major publishers. Smaller presses are certainly well represented, and there’s a definite effort to reach out to the local community in many ways.

But if I were managing one of those stores, would I want an endless stream of self-publishers coming in, trying to get shelf space, trying to have author events? What would I need them for? They just create more work for the bookstore, and the possibility of bad feelings.

Concessions can be made for long-time customers, or for those who “know someone” at the store. If all the self-publishers were subtracted from the equation, it’s likely the bookstores would be just as happy. Can you imagine just doing the accounting for 70 publishers, each of whom publishes 1 book, for which there is likely to be little demand?

I think we’re kidding ourselves if we think the bookstores have any common ground with self-publishers and small indie presses. Individual staff members may have a love of books that extends to the books made by these publishers, but that’s not the same thing.

I shop at Book Passage, and I bet most of the people in that room shop at these stores, and the stores know that. Self-publishers as a group are activist, passionate, independent-minded people. Otherwise they wouldn’t have taken on the enormous job of publishing—and trying to sell—their books.

The dislocations in the publishing industry brought about by digitization and hastened by the speed of technological development and the urgency of the recession, are severe. We’re faced with serious challenges, like

  • Finding new ways to deliver content,
  • Finding new ways to identify and satisfy discrete audiences,
  • Discovering how different media can be used together while maintaining the integrity of the book
  • Redefining what it means to “publish,” to “author” and to “distribute” content

Right now everyone concerned with these issues has a stake in working together, of being on the same page when it comes to the changes we will have to negotiate. I hope some of us end up on the same page. What do you think?

Takeaway: There are many challenges for the self-publisher, and establishing relationships with bookstores—even indie bookstores—remains one of the most problematic.

This is a reprint from Joel Friedlander‘s The Book Designer site.

Interview With Victoria Mixon

Occasionally I have the good fortune of running into wonderful people in the writing business who have important things to say to the writing community. [Victoria Mixon is one of them]. Her blog is called A. Victoria Mixon, Editor, at http://victoriamixon.com. She also maintains an online magazine, the Art & Craft of Fiction, at http://victoriamixon.com/art-and-craft-of-fiction-magazine.

Victoria, there are several types of editors. Where would you place yourself?

Oh, I’m one of the good ones. I’m just kidding. I do all three types: developmental, line, and copy editing. However, the copy editing is a very minor aspect of my work. I sort of throw that in with the line editing because it would make no sense to craft someone’s language into the best possible form and then leave the grammatical and punctuation errors. Besides, typos escape everyone. They’re like mice in the house. You need multiple readers to catch them all.
 
I have a lot of background in organizing nonfiction for publication. That’s developmental work of a very straight-forward kind. I help nonfiction writers find the principles that form their topics and create an intuitive flow from overview to tasks, with clear, logical Table of Contents, index, and reference sections.
 
Developmentally, I do a lot of work with fiction writers on shaping their novels—the characters and plots. We talk a lot about what the writer intends, what they have in mind for their characters, what they sense around the edges, what’s still out of their line of vision but waiting to be taken into account. We talk a HUGE amount about proper structure and inevitable cause-&-effect, how it’s all about the reader’s experience. I analyze the plots of what they send me and return them with outlines showing what’s there and what’s yet to be envisioned.
 
It’s very fun. Writers get so excited about working with someone who takes their novels as seriously as they do and even pushes them beyond what they thought were their limits. It really gives them the validation they crave. They take themselves more seriously as writers after we’ve worked together. I hear that a lot—they understand for the first time what it is to be an author, to write on a professional level.
 
I do the line editing on my own. Again—it’s an aspect of the work that I love. There’s nothing like a few decades of pulling your hair out trying to polish your own writing to make you seriously appreciate objectivity. A writer simply can’t line edit their own work. God knows I’ve tried. You can be the most brilliant storyteller in the world, and you will not see the bumps and inconsistencies in your own language.
 
I love being able to bring out what the writer means with their language, particularly in fiction—to eliminate everything extraneous and reveal the snap and sparkle and flow that’s really there. Writers typically clutch their hearts and reel back in their seats when they see the number of Track Changes—I always tell them to read it through the first time with Track Changes turned off—and one of my best writers admitted recently that when she first saw all the edits I’d made she thought she’d been scammed. But as soon as they recover from the surprise of learning how much can be trimmed, they fall in love with their words the way they’ve always dreamed of.

I understand your blog focuses primarily on fiction issues. What are three areas that seem to be common trouble spots for writers? Are there any others worth mentioning?
I’d say not delving deeply enough into your story. Particularly in this day and age, the hustle to get that book written and fired off to agents is so pressing that writers typically underestimate how much is really in the story they want to tell. They get hung up on throwing those words on the page and moving on. It’s only when we go through their manuscripts together step-by-step and ask, “Why this? Why that? What was your thinking here? What did you intend there? What’s going on elsewhere while this is happening?” that they realize how deep and complex and multifaceted their imaginary worlds are. The words—they’re just the surface refraction of what’s really going on.
 
Not educating yourself on proper grammar and punctuation is a fairly common problem. If you’re a writer, you have to learn how to write. Writers need to learn the proper punctuation for dialog, what you can and cannot use for dialog tags, where to put commas (not between a subject and its verb!), what a pluperfect is and where to use it and where to go straight for the perfect. It’s all part of the craft.
 
The biggest issue, though, is probably not understanding just how much work goes into writing a book. Books are big. Books are enormous. Seventy thousand words is a whole LOT of words. And it all has to be revised and reworked over and over again. Are you prepared for that kind of workload? Can you appreciate the different tasks for what they are and pace yourself, without pressure to finish, so it’s a joy to work on—maybe not every day or every page—but so your motivation for doing all this work is the sheer pleasure of being a writer? Because that’s the payoff. And it’s an enormous payoff. But an aspiring writer needs to understand the magnitude of what they’re attempting.
 
There are all kinds of very particular trouble spots writers can fall into, and I try to give readers and potential clients as much information as I can through my blog and magazine, so we can focus specifically on the unique issues in their individual manuscripts when we work together. Wordiness—that’s a biggie. Everyone, even the most consummate artist, uses more words than they need to. Shaky plot structure, insufficient character development, missing motivation, loose threads, awkward writing—all of these are things I see in every manuscript, even (sometimes especially) those that have been through heavy peer critiques and workshops. Yet most of them are things a writer should be able to avoid in the first place if they’re properly educated. And when they’ve handled that on their own, then we have room to go really deep with the editing.
What advice would you give to new writers starting from scratch?
Have fun with it. Don’t go looking for a whole lot of advice. There’s way too much out there, and the bad stuff conflicts with the good. It will give you a massive headache and make you hate everything you write. And it will steer you wrong. Find people whose voices and common sense you trust and listen to only them.
 
Write what you want to write when you want to write it, and let yourself love what happens when you translate what you see in your mind’s eye into words. That’s what it’s all about.
 
Also: DON’T READ CRAP. I can’t emphasize this enough. Read really good literature. Read Raymond Chandler and J.D. Salinger for atmosphere, Hemingway for clarity, Flannery O’Connor for humor and insight, Emily Bronte for passion, Ivy Compton-Burnett for dialog, Isak Denisen for symbolism and depth, Paul Bowles for beauty of language. Analyze mystery writers like Erle Stanley Gardner for plot—even if you don’t write mysteries, they’ll teach you about plot twists and foreshadowing and writing toward the climax (not the resolution!). Read Henry James if you’ve got a strong heart and head, because he knew absolutely everything about language and plot, he just made it really hard to follow his sentences. All of that stuff was edited by real professionals, so it’s almost word-perfect. When in doubt, read Shakespeare.
 
Especially in the early stages, bad writing will work its way into your language without you even noticing, and it will take years, if not decades, to work it back out again. Don’t let bad writers poison your well.
 
What advice would you give to writers who have been out of the business for a long time and are considering trying it again?
Remember why you did it in the first place and why you want to go back. Writing fiction is a great high. It’s a joy to throw yourself into. It makes you feel more alive.
 
Don’t read too much contemporary fiction, and when you do be very aware of where the language fails to live up to the standards of earlier decades. A lot of contemporary writers do well with plot. That’s what sells. The language, though, isn’t always line edited properly anymore, and you can find yourself reading really glib, cliche stuff in otherwise good novels.
 
Take advantage of your experience. You’ve already done a certain amount of splashing around in the water. Set yourself the task now of apprenticing to the craft. Learn proper structure. Learn techniques. Take the work seriously. You will never master it—nobody ever masters it before they die. All you can do is dedicate yourself to it to the best of your ability and bow to the extraordinary power of words.
 
Are there any traps out there waiting for naïve, unsuspecting writers?
You bet. Bad advice. Lots of expensive bad advice. An entire industry has grown up around milking aspiring writers of their cash. Especially now that the Internet allows anyone who’s ever survived a critique group to hang out their shingle, writers really have to do their due diligence before hiring anybody for anything. The cheap editors are copy editors and guessers. You really need to understand that.
 
Yes, a writer has to spend money for really excellent, specific advice. Yes, it will be totally and absolutely worth it. . .IF they make sure they know what they’re going to get before they pay for it!
Writers need to look for those people who speak intelligently, thoughtfully, and with humanity and stick with them. Don’t listen to the high-pressure marketers—they have nothing to offer that you can’t get more reasonably and, generally, free from someone else. For heaven’s sake, don’t spend money on them. They’re high-pressure for a reason. Don’t choose your help by how cheap it is—you’ll get what you pay for. And watch out for dangling carrots. Learn to recognize them when you see them. It’s an epidemic these days.
 
The publishing industry is in serious flux right now. Parts of it are in serious trouble. You’ll hear a lot of advice about how to deal with that in the traditional arena. Most of it is wild guesses, but an inexperienced writer can’t tell because sometimes it comes from big names. Don’t worry too much about it. Things will eventually shake down. And you’ll still be here when it does. Your novel will still be here. Don’t be in a hurry—I mean, where are you going to go?
Should writers consider self-publishing and why?
Heck, yes! This is a fascinating time to be writing and publishing on the rogue wave. Indie publishing is really cutting edge. Writers need to just be sure to 1) hire a really good editor, and 2) hire a really good designer. They should also seriously consider hiring a really good marketer/promoter if they have any doubts about their own ability to keep up with the work on that end.
 
The self-publishing world is full to overflowing right now with early draft stuff that’s been published, in all innocence, by people who don’t know how to write books. It’s a waste of their money and a crying shame.
 
I think that will clear up as the whole indie publishing industry becomes more stabilized and it becomes more common knowledge that a writer needs professional help in order to do a professional job. Every single word a journalist writes is edited. Always has been. The great authors you love were edited. You don’t try to bind your books yourself. Don’t try to edit them, either, or design their covers (unless you already are a designer; but even an editor can’t edit their own work).
 
Writers just need to accept the simple facts of publishing, and once a good number of them do I think we’re going to see a jaw-dropping amount of incredible literature hitting the airwaves. I see it in my clients’ work right now. I think it’s going to alter our perceptions of literature itself. Truly—it’s an amazing time to be alive.
 
I understand you’re in the process of producing a book titled: THE ART & CRAFT OF FICTION: A PRACTITIONER’S MANUAL. Who is it directed toward and how should it be used?
Oh, gosh, thanks for asking about that! Yes. I’ve collected all the advice I was putting out on my blog for the benefit of my fiction clients and readers last year and crafted it into an overall manual on creating fiction.
 
It was really hard to organize. I’d just been throwing stuff out there. But once I got the organizational principles down, I realized this book is something aspiring writers can keep on their desks as they work—it’s not only inspirational stuff to kick-start their writing day, and not only textbook information on what constitutes good writing, but both, and organized in a way that allows them to either read it for the sheer enjoyment of the conversation or to use it as reference when they come up against a stonewall with their work. I’ve gotten a lot of feedback over the past year from clients and readers, telling me what helps them the most. That’s been enlightening and, really, very gratifying.
 
My book is literally a manual. I want writers to be able to talk intelligently about the fundamentals that editors understand—developmental issues, line issues, copy issues. Hook, development, climax. Character motivation. Point-of-view techniques and what they achieve. Sentence parsing. Everything. I want writers to know what revision is, what to expect from it, how to do it. And I want them to know what it means to be a writer and what it doesn’t mean. There’s so much hype floating around out there. I’m not going to lie to them or feed them false hopes, inflate their egos. Now more than ever, they need someone to deal with them honestly. I want them to be able to stand with their feet on the ground. There’s also a section at the end on surviving the special despair of writing. We all know about it—it’s part of the craft—we might as well help each other deal with it.
 
I want writers, most of all, to feel welcomed into the world of serious writing. There are lots and lots of good books out there that will teach you helpful things. But, so far as I know, only Anne Lamott has said, “Come, walk with me. I’ll be funny and smart and use profanity. Let’s chat.” I’m not too profane—not on the page, anyway. But I do want to offer that warmth, that feeling of welcome. Walk with me, talk with me. There are so many things to learn. It’s a nearly infinite art. The love of crafting fiction is a wonderful glue between human beings.
 
I also have pretty high standards for what I consider good fiction. I’d like to see standards go back up. If it works properly, my book should become dog-eared and worn out just hanging around a writer’s desk. That’s my dream—to see my book smudged and coffee-stained! Maybe people can send me pictures.
 
Do you have any other ideas for writer books?
By me? I’ll tell you, I’m still writing posts on the craft of fiction on my magazine, two or three a week. A few I wrote because I found gaps in the organization of my book that I needed to fill. But the bulk of them will probably become Volume II next year. I love thinking about this craft. I love writing about it. I love helping writers. I could keep this up indefinitely.
 
I’ve also gotten advice recently on creating additional material to bundle with the book. Readers love that. They’re so hungry for real guidance, real concrete methods for developing their skills and understanding. So I’ll be putting together workbooks on craft, specific hands-on exercises focused on specific areas, stuff to you can really sink your teeth into, for the hardcore serious writer.
 
Of course, there are canonical books out there, which I mention throughout mine so writers can gain a sense of the help that’s available to them. Flannery O’Connor’s MYSTERY AND MANNERS—possibly the single greatest book on fiction ever. John Gardner’s ON BECOMING A NOVELIST. Syd Field’s SCREENPLAY. Anne Lamott’s BIRD BY BIRD. Virginia Woolf, E.M. Forster, Edith Wharton, Henry James, Bernard DeVoto, Eudora Welty, Annie Dillard, Jerome Stern, Natalie Goldberg, Jack Bickman, Dave King and Renni Browne, Donald Maass, Raymond Chandler. . .I have three packed shelves of books on writing over my desk, but I’m downstairs by the fire right now, so I’m just reeling these off the top of my head. I can get you a complete list if you’d like. I’m probably forgetting somebody brilliant.

How should people contact you for editorial work?
I try to make it easy! There are Contact buttons at the top of my website and magazine. There’s an email link on my Services page and another on my About page. Nothing’s more frustrating that finding a blogger—particularly an editor—you’d really like to contact and not being able to find their contact info. Leave a message in my comments. I’ll get it!

This is a reprint from Bob Spear‘s Book Trends blog.

How To Promote Your Writing With Technology

This post, from C. Patrick Shulze, originally appeared on his Author of "Born to be Brothers" blog on 4/14/10.

The world of writing is about to roll over in the grave it doesn’t know it’s in yet. The writing industry is on fire and undergoing cataclysmic alterations to its landscape due to the advancement of technology. And everyone involved with writing, agents, publishers, book stores, readers and those who do the writing, are caught up in this technological conflagration.

[In] my opinion the landscape that emerges from this titanic struggle will look very different than the one with which we are now familiar. The industry will survive, no doubt, but in a vastly altered state from the one we see today. As to those who do the writing, I believe they will become business people who write, rather than writers who do business. In fact, this alteration has already begun in earnest as even traditionally published authors are now required to do their own marketing.

With this in mind, it becomes evident writers should embrace this technology if they wish to enhance their marketing efforts. Here’s some thoughts I garnered on how to do that.

As a writer, you should consider using podcasting and videocasting to promote your novel. Even Simon and Schuster said this was necessary. Here’s why.

First and foremost, people spend a lot of their time on the Internet which is already transportable. Even more, the future of the Internet is video. In fact, video search is growing in popularity at an astonishing speed.

If you’ve paid attention to how to market books in today’s environment, you know the new attitude toward sales is all about the human connection. This link builds trust between people and trust is a critical element in marketing. With this in mind, video is about as personal as we can get without being there.

The best aspect of video is it’s demographics. From Elites TV, you’ll find video demographics are “53% male/47% female. 55% urban with median income of $74K. Nearly 70 percent are college educated, 47% are married, median age is 33, 71 percent are employed.”

Pretty strong marketing core, wouldn’t you say? And best of all, these are the people who buy the books.
 

Read the rest of the post, which includes tips and resources for getting started with video, on C. Patrick Shulze‘s Author of "Born to be Brothers" blog.

Promote Your Book on Twitter – Top 10 Strategies for Authors

Twitter is a great way to promote a book while you build your networks and expert reputation. Here are ten ways authors can harness the power of Twitter:

1. Help others by sharing information, while you gain a reputation as an expert. You can post links to helpful articles, recommend resources, offer tips and discuss other books that you enjoy.

2. Meet potential customers and stay in touch with existing customers. Promote your Twitter URL everywhere you’re listed online, and include keywords in your tweets to attract followers who are interested in your topic or genre.

3. Stay on top of news and trends in your field and get ideas for your articles and blog by reading the tweets of the people you follow.

4. Promote live and virtual events such as book signings, podcasts, virtual book tours, teleseminars, and book launches.

5. Gain visibility and new followers by hosting a Twitter contest where you give away a prize to a randomly chosen winner. See this post for tips on creating a Twitter contest.

6. Ask for help and get instant responses. When you request product recommendations, referrals to experts, or help with a technical issue, it’s amazing how helpful folks are. You can also ask for feedback on your book title, cover design or website.

7. Spread good will by helping your peers. Introduce other people in your field or genre, or recommend other related books or products.  Re-tweet interesting posts from people that you follow.

8. Promote a book or other products and services. The key is to be subtle and make promotional tweets a small percentage of your overall communications, so people feel like they gain value from following you, not just a stream of sales pitches. Keep promotional and self-serving tweets to 10% to 20% of your total posts.

9. Meet other authors, experts, publishers, marketers, and vendors. Twitter is ideal for networking and it’s a great place to learn more about the publishing industry and meet partners who can help you promote a book.

10. Keep in touch when you’re on the road. There are a number of applications that facilitate twittering from mobile devices.

Have fun! It’s fascinating to meet people from all over the world, gain a glimpse into their lives, and develop a cyber-relationship while you promote a book.

Excerpted from Twitter Guide for Authors, by book marketing coach Dana Lynn Smith. For more tips, visit her book marketing blog and get a copy of the Top Book Marketing Tips ebook when you sign up for her free book marketing newsletter.

 

Do We Know The Author?

When we buy a book, we think we’re going to like it because the title, synopsis or cover attracts our interest. I’d be the first to admit that I don’t often read a book that makes me stop to wonder about what the author is like. Questions like, what does the author look like, where does the author live and did life experiences give the author ideas for the book? An author’s brief biography is in the back of the book and sometimes a picture, but that short paragraph is not nearly enough to get to know the author.

The more famous authors become, the more we learn about them, because of the publicity they generate. Lesser known authors just starting out, especially self published ones like me, are strangers and will pretty much stay that way unless the author reaches out to them. I don’t hire publicity, but I do use the internet, my local newspapers and book signing. I have the idea that if I make myself known to my readers, providing they like me and my books, the more books I might sell. So far this reasoning seems to be working.

Some readers get to know about me through my blogs where I tell about my rural upbringing. If I didn’t tell the readers, would they know that westerns were the books of choice in my house. How I grew up is reflected in my writing. Living near a small, Iowa town helps me use characters and stories that are true to life in my mystery series.
The Dark Wind Howls Over Mary (a western – ISBN 1438221576) and Amazing Gracie Mystery Series – Neighbor Watchers- Book One (ISBN 148246072).

I often talk about my personal experiences that I have turned into books such as being a caregiver for my parents. I volunteer for the Alzheimer’s Association and for eight years was facilitator of an Alzheimer’s support group. Because of that experience, three of my books deal with Alzheimer’s disease. People who are working their way through that dreadful disease need to know that I went through it before I wrote the books. I want the readers to understand I know how they feel so they can identify with me and my family. See Open A Window (ISBN 14382444991), Hello Alzheimers Good Bye Dad (ISBN 1438278276) and Floating Feathers Of Yesterdays – a three act play (ISBN 1438250932).

For the readers that haven’t found my websites or read my biography, I put my bio and contact information in with the books I sell along with a business card. If they are curious enough to check my information out on my bookstore website, they will learn about me in my bio, blog and book event pictures as well as the titles and prices of my books.

I advertise my bookstore website as much as possible and sell my books on other sites like Amazon. When I sell my books, I send an email to the buyers right after I mail the books to alert them to watch for their books. The mail system has lost some of my books. I do replace them at my expense. Knowing that media mail takes 2 – 9 days, I try to mail a book in a day or two so that the wait doesn’t seem so long for the buyer. I want that speedy delivery to please them. If the book does get lost, I replace it. I have developed a trust with the buyers. They find they can depend on my honesty to replace a lost or damaged book. They need to know I will do the right things to work up my customer base and show them I have an honest business. Maybe the books won’t turn out to be to their liking, but it will be everything it has been advertised to be.

In my email I always say if the buyers have time, I’d liked to hear what they think of the book. Those reviews come in handy to put on sites where I sell books. Giving my email replies a personal touch has made me friends with people from around the United States and lately in other countries. They continued to keep in touch. These buyers wait for word from me that my next book is ready to buy. Some of the anxious ones email several times to ask how long until my next book is finished. I always reply with a response about how the book is coming and reassure them that I’ll let them know as soon as I have the book for sale. Right now, I have a long list of emails to send a notice once I’ve published the book which should be ready this summer. What I have done so far may not have made me a household word yet, but what I’m doing works for me. Maybe some day.

This is a reprint from Fay Risner’s Booksbyfay blog.

Believing In The Dream

 It’s probably every writer’s dream, secretly or otherwise, to make a living as a freelancer. Unfortunately, the reality seldom meets the dream and most of us either suffer until we die or, more likely, until we get a “real job.” Enter the idea of self-publishing.

 
Many Independent Authors plunge into self-publishing as a way to make more money sooner, or so they believe until reality hits them like a freight train. “The average number of sales for a POD book is 500…total, and I often wonder if that is an exaggeration,” writes Jeremy Robinson in POD People. That is a very disheartening fact, one we each have to come to terms with in our own way. A great number of would-be authors give up at this point. Most begin to at least doubt the possibility of reaching their heart’s desire. But does that mean the dream has to die?
 
Absolutely not. If it’s truly your dream, then it is imperative to keep working toward it. That means marketing by using both old ways (basic word-of-mouth and PR) and new ways (using social media such as facebook and twitter). There are a lot of great resources out there to aid the Independent Author in his or her marketing strategies. (I’ve mentioned a few in earlier posts, just take a look at the posts in the marketing category.)
 
Marketing, however, is not the only thing the freelancer needs to be concerned about. You are your own boss, which means you are the one in charge of the finances. That does not mean debt and financial struggle is inevitable anymore than having a 9-to-5 job means financial security. It does mean doing extra planning. As Joseph D’Agnese and Denise Kiernan say in The Money Book for Freelancers, Part-Timers, and the Self-Employed: The Only Personal Finance System for People with Not-So-Regular Jobs “Having your financial house in order brings peace of mind. It also puts you in a better position to survive and thrive, no matter what the economic climate.”

I am no financial wiz, but as an up and coming Independent Author I’ve come to realize that money matters — a lot. Like others of you struggling to “make it” as a writer, I want to succeed, to see my dream become a reality. I refuse to buy into the myth, as Joseph and Denise call it, of the “struggling artist.” I don’t just believe in the possibility. I know it exists and I will be following the financial roadsigns of success on The Road to Writing.

This is a reprint from Virginia Ripple‘s The Road To Writing blog.

The Successful Publisher

I’ve been thinking about the previous post, and it seems to me the same advice holds for anyone looking to get into publishing — whether as a self-published author, or as a publisher of other people’s works on any scale. If you don’t define success yourself, the miserable soulless scorekeepers are going to define it by how much money you’re making, or whether or not you’re still in business.

The recent dissolution of HarperStudio is not simply a case in point, it’s a case that demonstrates the utterly bankrupt way the miserable soulless scorekeepers go about their business. What happened at HarperStudio, as far as I can tell, is that the guy who ran the place — Bob Miller — decided to go do something else. In a corporate context that’s the equivalent of leaving your wallet on the street, because there are always other factions in a corporation that want to play with the money in your budget. But is that the same thing as failing?
 
Seriously: how many people inside HarperCollins were rooting for HarperStudio, and how many were hoping it would fail? If you worked for the mothership, did you really want someone proving that a stripped-down version of what you were doing could actually work? Or did you want it to blow up, with or without your own finger on the trigger? I have no idea if Bob Miller was a hampered visionary or bumbling idiot, but that’s really the point. Does anyone know what was happening behind the scenes? Does anyone know what the money flow was like, and how HarperStudio’s subsidiary status with HarperCollins affected its ability to be successful?
 
What if Bob Miller had not decided to leave HarperStudio? What if he was still there, doing his job, but the company was badly in the red? Would that be a success story? Better yet, what if he was still doing his job, but he was embezzling money from the company and cheating authors at the same time? From the outside it would look like he was still in business, and thus not a failure — at least until he got caught. Is HarperStudio a failure because it tried to play fair? Are vanity presses that prey on naive customers demonstrating a better business model? (I’ll leave you to guess what the miserable soulless scorekeepers think.)
 
And what about the absurdity in all this? Anyone who thinks that HarperStudio failed in an objective sense has to reconcile that view with a larger context in which publishing is a wounded, dying animal that has little chance of continuing in its current form. If you really want to say that HarperStudio failed, isn’t the entire industry failing by that score? How many other companies are being held together by their leadership, while the bottom line bleeds out through an artery shredded by the internet? Isn’t there general agreement even now that the big publishers are playing for time in their dealings with Apple and Amazon, and their imposition of the agency model? Is there anyone who can point to a model that’s going to be an unbridled success a year from now? Five years? Ten? Are you shaking your head?
 
Publishers at every level need to define why they’re doing what they’re doing. Leaving that task to the miserable soulless scorekeepers will always result in the inevitable charge that you’re a failure, because that’s the point of keeping score. If you care about books or writers or publishing, defining that passion will prevent others from defining it for you. You won’t ever be able to get them to admit it, of course, but that’s not the goal. The goal is saving your sanity, if not your soul.

This is a reprint from Mark Barrett‘s Ditchwalk.

Preferred Shelving: Trotskyite Traitor v. Capitalist Pig

This is going to be short, because I hope to generate a dialogue here (as always).

Trotskyite Traitor: Selling preferred space in bookstores to the highest bidder is disingenuous. Readers are not made aware that what they are looking at is a paid advertisement, and so they are led to believe that the most prominently displayed books are "bestsellers," and therefore have a legitimate high ranking by critics and readers alike.

Capitalist Pig: Are you kidding? It’s been like that for ages, and it’s not just bookstores. You think Cocoa Puffs just happen to be stacked at kids’ eye level in the grocery store? It’s all planned and paid for. Don’t be so naive. When you have money and you’ve made an investment, you must protect that investment and give it the best shot in the marketplace.

Trotskyite Traitor: Aside from fundamentally disagreeing with your worldview, I find it amazing that you sidestepped the issue of honestly to the consumer. Where in the store–grocery, bookstore, or otherwise–is it disclosed that they are viewing advertisements? That’s the fulcrum issue here, I believe.

Capitalist Pig: How much handholding do you need for consumers? They are sophisticated enough to do their own homework. And moreover, not every advertisement is disclosed to consumers, so why should bookstores?

Trotskyite Traitor:  Because there is an assumption of trust between the literary world and consumers. It is above the fray.

Capitalist Pig: You can’t honestly say that and keep a straight face. This conversation is getting increasingly ridiculous.

Trotskyite Traitor: I am saying what people truly believe.

Capitalist Pig: Then if book buyers are so sophisticated, why the need to beat them over the head with the obvious?

Trotskyite Traitor: Because it is NOT obvious, that’s the problem. Mainstream publications like the New York Times use the term "bestseller" and it’s bullshit. Mainstream retailers put books on visual displays according to these rankings. It’s a betrayal of trust. It’s a lie.

Capitalist Pig: It is not a lie when everyone knows the truth.

Trotskyite Traitor: First, that’s a philosophical debate that we just don’t have time for. And it’s also a political debate that isn’t appropriate for this forum. So don’t get inflammatory. People do not know that bestseller lists are bullshit. People do not know that the preferred bookstore shelving is orchestrated by publishers and retailers. It’s not common knowledge. The industry is colluding against the consumer–

Capitalist Pig: No one is colluding against any consumer. The industry needs the consumer, and the consumer needs industry. Sometimes truth isn’t the nicest way to perpetuate this relationship.

Trotskyite Traitor: You can’t be saying what I think you’re saying?

Capitalist Pig: It’s not that complicated.

Trotskyite Traitor: So you admit that it’s a lie. You’re admitting that it’s disingenuous.

Capitalist Pig: I’m not admitting anything and I am not going to justify the ages-old tradition of capitalism right now. But I will say that publishers and authors and retailers are in business together and you can’t deny that. Authors write books to sell them. If you don’t want to sell your book, publish it yourself and it won’t be in any bookstores, and your problem is solved. Don’t act like this isn’t a good system, because I know you can’t come up with anything better.

This is a reprint from Jenn Topper‘s Don’t Publish Me! blog.

Your Author Photo – How To Project The Right Image

Some authors write for personal fulfillment or to share with friends and family, but if you want to make money from your book you need to treat it like a business. That means (among other things) that you need to project a professional image.

Your author photo is part of your image and brand. A fuzzy shot of you cropped out of a group photo, with someone’s arm draped over your shoulder, just isn’t the right image if you want people to take you seriously as a professional author.

An author photo doesn’t necessarily have to be shot by a professional photographer in a studio. In fact, some studio portraits tend to look overly formal. In deciding on the setting, pose and clothing for your author photo, think about your personality, the type of books you write, and the brand or image that you’re trying to project.

If you write gardening books, an outdoor shot with plants in the background is appropriate. If you write about business topics, you might want a studio portrait in business attire. Some authors take a photo in front of a bookshelf or holding their book, while others just use a plain white background. You can get ideas by looking at photos on author websites or on book covers in the bookstore. See what others who write the same type of books you write are doing.

If you hire a photographer, explain that you are using the photos for business and you will need to receive digital files. If you would rather do it yourself, find a good location and ask a friend to shoot photos with a digital camera. Take lots of shots so you can choose the best one. Just make sure the photo is in focus and free of distracting things in the background. Solid colored clothing usually looks best.

You will need several versions of your photo for promotional purposes. For printed materials like book covers, sell sheets, and magazine features, you need a high-resolution image (300dpi). For online use, it’s best to use a low-resolution image (usually 72dpi). Low resolution files are much smaller, so they are faster to upload, open faster as pages load, and take up less space on servers. In your online media room, I recommend offering both high-res and low-res versions of your photo and your book cover.

It’s a good idea to use the same photo everywhere – people will begin to recognize you. You may need to experiment a bit to get the best version of your photo for use on social networks. For example, on Twitter it’s best to upload a square headshot, cropped fairly tightly around your face. On Facebook, you want to upload a photo that’s not cropped so tightly. Facebook will display your original photo on your profile, but reduce it to a square thumbnail to display in other places on the site. See this example:

FBphoto 
Most computers come with simple photo editing software. To crop a photo in Windows, open your standard author photo with Windows Photo Viewer, then open Microsoft Office Picture Manager, click on Edit Pictures, click on the Crop tool, then drag the black lines inward until you’ve captured the portion of the photo you want. Try the Auto Correct button to improve the color and lighting. Click on the Compress tool to create a low-resolution file for use online. Be sure to save each version with a new file name.
 

Some authors use their book cover or logo as their image on social networks, but people are there to network with people, not with a book. I recommend using your author photo most of the time, but you might want to use your book cover on certain occasions, such as during your book launch.

You may want to update your look every couple of years to keep it fresh. I introduced a new photo in January with the redesign of my website, and it took me several hours to change out the photo on every website where I’m listed online! My photographer took several studio poses, but I liked the outdoor shots better because they were less formal and more colorful. I even wore a blue blouse to coordinate with the blue on my website.

Whatever setting or look you choose, just make sure it projects the right image of you as a professional author.

 

This is a reprint from Dana Lynn Smith‘s The Savvy Book Marketer.

AmazonEncore Announce Six Summer Titles

Amazon announced six more new titles to be published this summer under their AmazonEncore imprint. The six books will be published in print and Kindle editions. I have stated here before that while Amazon may at times give us reason to question their influence on the publishing industry and dominance and tactics as a retailer, AmazonEncore has proved to a tremendous PR success for them and a worthy channel for the lesser known voices in fiction. This batch of six soon-to-be published titles and one just-published title are particularly eclectic.

 
Lyla Blake Ward’s How to Succeed at Aging Without Really Dying is a collection of essays on (in the 82-year-old author’s words) "living in a world of bubble packs you can’t open, electronics you can’t turn on, and expiration dates you can only hope don’t apply to you." Lyla Blake Ward is a former newspaper and magazine columnist who lives in Connecticut. How to Succeed at Aging Without Really Dying was published April 6.
 
Laurie Fabiano’s Elizabeth Street is a novel based on the true-life story of the abduction of Fabiano’s grandmother by the Black Hand, the precursor to the mafia, and her great-grandmother’s fight to get her daughter back. Tom Brokaw calls the book "a fascinating account of the Italian immigrant experience at the turn of the century that is at once inspiring and terrifying." Fabiano lives in Hoboken, N.J., where she is the president of Fab Tool, a marketing and events company that advises non-profits. Elizabeth Street will be published on May 4.
 
Originally published in 1988, Eric Kraft’s Herb ‘n’ Lorna is a novel about a young man who discovers after his grandparents’ death that they had a bawdy love affair predicated on their founding of the erotic jewelry industry. In a front page review in the New York Times Book Review, reviewer Cathleen Schine writes: "The novel is all about sex, and sex, in Herb ‘n’ Lorna, means everything in life that is good–craft and art and imagination and hard work and humor and friendship and skill and curiosity and loyalty and love." Kraft lives in New Rochelle, N.Y. and is the author of over 10 books, including his most recent novel Flying. Herb ‘n’ Lorna will be published on May 11.
 
AmazonEncore published Nick Nolan’s first novel Strings Attached in March 2010. In the sequel, Double Bound, protagonist Jeremy and his boyfriend Carlo are sent to Jeremy’s wealthy aunt to oversee the family business in Brazil, where they are accompanied by Arthur, the family’s butler. Double Bound is Arthur’s story: his heartbreaking youth, his days as a gay U.S. Marine, and his journey of self-discovery while in Brazil. Nolan lives in Los Angeles. Double Bound will be published on June 1.
 
In The Berry Bible, James Beard award-winning cookbook author Janie Hibler gets to the heart of berries, from their health benefits to how they are best put to use in the kitchen. In her research, Hibler traveled the world, visiting the Canadian prairie to search out Saskatoon berries; Alaska to pick wild blueberries; and Europe to peruse the markets for the best strawberries. The Berry Bible contains 175 recipes, as well as instructions on how to properly wash berries, freeze them, measure them correctly, and more. Hibler is a contributing writer to Food & Wine and Bon Appétit magazines and was a contributing writer to Gourmet. She lives in Portland, Ore.. The Berry Bible will be published on June 22.
 
A King of Infinite Space, a mystery novel by Tyler Dilts, follows detective Danny Beckett as he hunts for the murderer of a local high school teacher. The son of a policeman, Dilts grew up fascinated with the work of homicide detectives. Currently an instructor at California State University in Long Beach, Dilts’ writing has appeared in publications such as the Los Angeles Times, the Chronicle of Higher Education, and The Best American Mystery Stories. A King of Infinite Space will be published on June 29.
 
The Last Block in Harlem by Christopher Herz is a novel about a young man trying to fight the gentrification of his Harlem neighborhood. A former copywriter, Herz left his job upon finishing the manuscript of his book and began hand selling it in New York City. He walked the streets until he sold 10 copies a day, and his hand selling caught the eye of Publishers Weekly, which featured him in an August 2009 article. Herz still lives in New York City. The Last Block in Harlem will be published on July 13.

I am particularly delighted to see Christopher Herz getting well-deserved attention and this wider opportunity. Last year we ran one of our Self-Publishing Success features on Herz and Canal Publishing, the self-publishing imprint he used to publish The Last Block in Harlem.

 

This is a cross-posting from Mick Rooney’s POD, Self-Publishing and Independent Publishing blog.

The Successful Author

When it comes to publishing in the modern age, I don’t think people care much about anything other than sales. As an author you can write something great, but if it doesn’t sell like hotcakes the miserable soulless scorekeepers in the publishing industry will say what the miserable soulless scorekeepers in every industry say: that you failed.

Because primacy of sales is not implicit in the word author, however, qualifiers become necessary. You can only be a successful author if you sell lots of books, or otherwise generate serious revenue in the form of t-shirt sales, film rights, speech-circuit fees, etc. It doesn’t matter if you generate all these sales by lying about yourself or duping your readers. The only thing that matters is the money.

If you write a book that is only read by world leaders, who take your words and change the planet with them, you will not be called successful. You might be described as influential, and the fact of your influence might drive future sales or offers to speak in front of go-go executives, but until the money rolls in you will never be described as a success. Not even if you save a million lives.

If you do not sell a lot of books but you receive critical acclaim then you can call yourself a critically-acclaimed author, or an award-winning author, but you cannot call yourself a successful author. Unless of course you were aiming for critical success all along, in which case you can pull a fast one and present yourself as a successful, critically-acclaimed author, thereby implying that you sold more books than you actually did.

If you are neither critically-acclaimed nor generating sales, then you can call yourself an author as long as you A) have written at least one book, and B) are working on another book, even if it’s only in your head. If you stop at any point, however, you become a failed author because you failed to achieve critical acclaim or financial success. In the writing business there is nothing worse than being a failed author. Except being a miserable soulless scorekeeper.

The antidote to all this, of course, is defining success for yourself. And I don’t mean that as a trite observation. Rather, I mean you should have an actual conversation with yourself about this issue and define why you’re writing and what it is you hope to give and gain by linking words together.

You don’t have to tell anyone what your definition is, and you can change it any time you want. What’s critical is simply that you know the answer yourself. Because if you don’t, the miserable soulless scorekeepers will gladly define success for you.

This is a cross-posting from Mark Barrett‘s Ditchwalk.

How To Be Your Own Best Editor: Part III

This is the third and final post in a series of posts about what I did to ensure that the historical mystery I just published, Maids of Misfortune, was professionally edited. Part I detailed how I worked to develop the skills to be my own best editor. (A necessity for an indie author, but as discussed in numerous blogs, increasingly a necessity for traditionally published authors as well.) Part II described the actual process I went through as my own developmental editor.

This third post enumerates what steps I followed to substitute for the copy editing that traditional publishing houses provide. Again, I want to thank Alan Rinzler for his definitions that distinguished between the job of developmental editors and copy editors, “who take a manuscript that has already been developed and correct the spelling, grammar, punctuation, and in some cases fact-checking.” Choosing a freelance editor
 
In order to ensure I had a clean, well copy-edited final manuscript I followed these steps:
  1. Read my manuscript through, focusing on grammar and punctuation.
  2. Read my manuscript out loud to someone else.
  3. Assembled a team of readers with different strengths to copy-edit for me
  4. Corrected the manuscript after first printing-when new errors were found
Step One
When I was doing my developmental editing I had looked for basic grammatical errors, but I knew that I was missing things, particularly in those sections I was rewriting extensively or writing for the first time. So, after all the rewriting was done, I went through the manuscript word by word, checking every comma, looking for misplaced modifiers, scrutinizing the rhythm of every string of dialog, and making sure that every rule of good writing was followed consistently.
 
In this process I used Microsoft Word’s little squiggly red and green lines that indicated that there were misspelled words or grammar problems to double-check my own editing.  I also used the useful search and replace abilities of Word to make sure that I had caught all the places where I still had two spaces instead of one between sentences. This function was additionally useful to check that the name changes I had made from previous drafts had been applied.
 
Step Two
Last year I attended the 2009 California Crime Writers Conference, and one of the most frequently offered pieces of advice at that conference, by writers, agents, and editors, was to read your manuscript out loud. I had never done this before, but who was I to ignore the one point every professional in the business actually agreed on.
Serendipitously, soon after I returned from that conference, a friend asked if I would like to read my manuscript to her. Years earlier she had been part of a writers group that read their work aloud and she had enjoyed the process. As a result, over 4-5 lovely sessions lasting several hours each, I read Maids of Misfortune to her. This was a wonderful experience.
 
First of all, I got immediate unfiltered feedback. She was able to tell me at the end of each chapter if she felt confused or if the story dragged. Even better, I could see when the writing was working. When she laughed at the right places, shivered over a tense scene, professed to be unable to tell who the murderer was, and even delayed leaving so I could read “just one more” chapter before she had to go, I got the kind of positive feedback a writer seldom gets. This alone was worth the sore throat from hours of reading aloud!
 
I also discovered a number of bad writing habits. I found little repetitive phrases and words that I had never noticed. Yet, when you say a word or phrase out loud, over and over, they come right out and hit you in the face. I also found sentences that were grammatically correct, but still too long or awkward. I found missing words and punctuation that my mind had simply filled in when I read to my self. It was a humbling but very useful process-and one I will never forgo in the future.
 
At the end of this process I had the manuscript as clean as I could make it. Nevertheless, I realized that to be my own best editor, I also needed to turn to others for help at this stage. No one, even a professional copy editor, can catch every error on their own.
 
Step Three
My next task was to assemble a team of readers. While I had asked members of my writers group and friends to read my manuscript before, this was the first time I was asking them to copy edit. In the past I had actually asked them not to do so–since I was most interested in hearing their opinions about characterization, plot development, and voice. I had been able to do this in part because I had confidence that my basic writing skills were good and that I wasn’t asking them to read a hopelessly messy draft.
 
If you are a beginning writer, you might want to ask someone whose writing skills are superior to yours to read and closely edit at least a portion of your work. This will tell you how much cleaning up you should do before asking anyone else to read the manuscript.
 
I think that a writer has to be careful not to abuse the friends, family, and other writers that they turn to for help. This means making sure you have solved the problems you do recognize before asking anyone else to read your work. It also means being careful not to over use readers. Reading another person’s manuscript and writing up thoughtful comments is hard work. While friends and family usually love the idea of being part of the process–if you ask too much of them, there will be diminishing returns. Each time they read a draft, the less they will see wrong with it–or conversely–the more frustrated they will become if they didn’t see improvement.
 
I was fortunate because my writers group hadn’t seen a copy of my manuscript in over four years, and some of the other friends I turned to hadn’t seen a copy in over ten years. As a result, I knew that they would be coming fresh to the work. I was also confident that the draft they were reading was so improved from the previous drafts that I wasn’t asking them to do anything very painful.
 
However, again, if you are just starting this process–you might think about keeping some people who have expressed interest in reading your work in reserve for subsequent readings.
I was also fortunate in having potential readers with different strengths–a kind of editorial board with multifaceted skills and experiences. I would recommend that all writers think about developing this sort of support group.
I gave my manuscript to people:
  • Who are published writers (and this can mean non-fiction articles and books, short stories, fiction)
  • Who edit other people’s work (teachers, editors, administrative and research assistants)
  • Who teach writing (high school, college, private workshops)
  • Who read extensively in my subgenres (mystery, romance, and historical fiction)
  • Who are knowledgeable about my subject material (Nineteenth century and Women’s history)
  • Who are good with detail
In all, I had six people read my manuscript. Many of them had overlapping areas of expertise. For example, all three of the members of my writer’s group are published authors, teach, and read mysteries. Did I need all six? I think so. While all of my readers caught small typos (interestingly about half of the errors were caught by more than one reader–the rest of the errors were caught by single readers–and therefore wouldn’t have been caught without their input.) More importantly, my reader who loves light romantic fiction was able to point out the few places where I undercut the hero–something the rest of my readers wouldn’t have noticed, while those readers who were historians were important resources to ensure I didn’t get the facts wrong.
 
After going through the responses from all these readers, and making all the needed corrections and changes, I had a polished, well-edited manuscript that was ready to publish. However, it turned out there was one final step.
 
Step Four
After I published my book (as an ebook and print on demand paperback), and the first few friends began to read it, one of those readers found typos. Twenty-two to be exact. I felt terrible. How could I or my selected board of editors not have found them?
 
But, being an indie author who has self-published. I was in a vastly superior position to an author who had gone the traditional route. I didn’t have to wait for a reprinting (which might never come) to make corrections. I could take my self-published work back, make the corrections, and reissue a corrected copy (or electronic files), with only the loss of about 2 weeks. And in the future, I will make sure that reader–the one who turns out to be very good with detail—gets to read the paper proof copy of any book I write, before I publish, so in the future I may get to skip step four.
 
In conclusion
As I look back at these three posts, I confess there really isn’t much original material, since most of what I did has already been discussed in the numerous blogs that give advice about writing and publishing. However, I hope readers have found some benefit in a detailed description how one author has tried to follow that advice. I also hope that the message has been clear that those of us who are independent authors and publishers must take responsibility for the professional level of our work, but that this can be done without expending a great deal of money.

This is a reprint from M. Louisa Locke‘s The Front Parlor blog.

Can You Succinctly Pitch?

suc·cinct
–adjective
1. expressed in few words; concise; terse.
2. characterized by conciseness or verbal brevity.
3. compressed into a small area, scope, or compass.

As writers we always try to be as brief and succinct in our writing as possible, while maintaining a clear voice and interesting, beautiful prose. It’s the eternal difficulty of not writing in too flowery a way, or using “purple prose”, yet still making our stories more than just a technical, clinical telling of a yarn. We want to be recognised for our writing style, for our ability as wordsmiths as much as for our ability as storytellers. The ultimate aim is to create a fantastic story, brilliantly told. Brevity in delivery, while waxing lyrical in the right places, is something of an elusive holy grail in writing. It’s something I constantly struggle with and constantly try to improve.
 
Then today I saw this post at Nathan Bransford’s blog. In the little video clip he talks about how important it is to know how to pitch your book. As an agent, he needs you to be able to explain the essence of your book to him thoroughly and succinctly; he says in 200 words or less. The thing he said that rang out loud for me was, “What are you gonna to tell people at parties that your book is about.”
 
Whenever I meet new people and we get to the inevitable What Do You Do? part of the conversation, I always end up talking about martial arts and writing – that’s what I do for a living. With the writing it always comes down to the fact that I have a couple of novels out and people always ask, “Really? What are they about?” I want to tell people. I want them to understand and stay interested, who knows, they may even go out and buy a copy later if I talk it up well. But even if it’s not their thing, that doesn’t matter. It’s part of a conversation, part of what I do and what I am and I want people to be interested. Folk’s eyes glaze over really quickly when you start um-ing and ah-ing, trying to nail the story.
 
Of course, it’s hard. For me to describe a 120,000 word novel in a few lines is quite an ask. But that’s what a pitch is. I’m lucky right now, as I have two novels out and don’t need to pitch them. But I’m working on a third. I’ll have to pitch that eventually. I have to be able to nail a short summary of every book I write. If I can get the one or two sentence “party description” down, then a 200 word pitch summary should be a piece of cake, right?
It’s a bit like the back cover blurb, which is always an arse to write. But that’s different, as it’s directly selling the book to an interested person that’s picked it up for a look. Here’s the back cover blurb for RealmShift, for example:
Isiah is having a tough time. The Devil is making his job very difficult.
 
Samuel Harrigan is a murdering lowlife. He used ancient blood magic to escape a deal with the Devil and now he’s on the trail of a crystal skull that he believes will complete his efforts to evade Lucifer. But Lucifer wants Samuel’s soul for eternity and refuses to wait a second longer for it. Isiah needs Samuel to keep looking for the crystal skull, so he has to protect Sam and keep the Devil at bay. Not for Samuel’s sake, but for all of humanity.
 
RealmShift is an engrossing Dark Fantasy thriller; a fascinating exploration of the nature of people’s beliefs and their effect on the world around them. Magic, action and intrigue, from dank city streets to the depths of Hell and beyond.
Here’s the MageSign back cover blurb:
Three years have passed since Isiah’s run in with Samuel Harrigan and the Devil. He has some time on his hands – a perfect opportunity to track down the evil Sorcerer, Harrigan’s mentor. It should have been a simple enough task, but the Sorcerer has more followers than Isiah ever imagined, and a plan bigger than anyone could have dreamed.
 
With the help of some powerful new friends Isiah desperately tries to track down the Sorcerer and his cult of blood before they manage to change the world forever.
 
In this long-awaited sequel to the highly acclaimed RealmShift, Baxter once again keeps a breathless pace and blistering intensity with gods, demons and humans entangled in magic and conflict. This is dark fantasy at its best.
Now sure, those paragraphs do a good job of describing the book from a back cover point of view, but can you imagine me suddenly blurting that out when someone says, “Oh, really, you’ve got a couple of novels out? What are they about?” I’d be sectioned.
 
I could potentially use them as a pitch, with a little tweaking, if I was trying to sell the books to an agent or publisher now. Thankfully that’s not necessary with these ones. But it got me thinking about that party description. I always feel like a dickhead trying to answer those questions, saying things like, “Well, it’s a bit hard to describe, but there’s this immortal dude that has to keep a balance among all the world’s gods… you see, this blood mage… well, the Devil, right, he’s a bit pissed off…” and so on. And that got me thinking, What if I could describe my book on Twitter? The 140 character or less description. So I’m working on fine-tuning my skills in describing both my current novels as an exercise in succinct pitching.
 
Here’s what I’ve got so far for the short, succinct party description. Or the Oprah’s couch description. Fuck it, aim high, I say.
RealmShift is the story of a powerful human called Isiah that has to shepherd an evil blood mage around the world to meet his destiny. If the blood mage doesn’t fulfil his destiny, humanity will suffer. The trouble is, the Devil is after the blood mage, so Isiah has his work cut out. There’s lots of magic, mayhem and fighting. It’s a dark fantasy thriller.
That’s just 65 words. Just like the back cover blurb would make me sound mad if I came out with it at a party, the description above would be weird on a back cover. It’s too conversational, but that makes it perfect for casual company.
 
For MageSign I have this:
MageSign is the sequel to RealmShift – they make a duology. In MageSign, Isiah decides to track down the teacher of the nasty blood mage from RealmShift and prevent him teaching any more evil prodigies. Only Isiah discovers that this teacher has a powerful cult of blood mages under his command and they’re planning something massive. Again, lots of magic and action, it’s a dark fantasy thriller like RealmShift.
That’s 69 words, again, conversational, relaxed, not too long. If people are still interested and asking questions after that then I can spend time going into as much detail as necessary. If, as is often the case, they’re “not really into all that sci-fi stuff” then fine. I’ve said enough and don’t look like a tool that has trouble describing books he wrote himself.
 
The Twitter description is much harder. Trying to distill those two paragraphs above into two 140 character bites is tough. The RealmShift one is currently 358 characters, and that was as brief as I could make it. The MageSign one is 425 characters.
 
So far, I have this for RealmShift:
It’s about a powerful human that has to shepherd an evil blood mage to meet his destiny, or humanity suffers. It’s a dark fantasy thriller.
139 characters. But it doesn’t mention the key aspect of the Devil chasing them around and it cheats by say “it’s” instead of “RealmShift is”, so without a question like, “What’s your first book about?” it falls down.
For MageSign there’s this:
Isiah tracks down the teacher of the blood mage from RealmShift and discovers that he has a cult of blood mages planning something massive.
139 characters.
Again, it presumes a question has been asked, which is kind of cheating. Another option would be working it like this:
RealmShift: A powerful human has to shepherd an evil blood mage to meet his destiny, or humanity suffers. A dark fantasy thriller.
130 characters.
MageSign: Isiah tracks down the teacher of the blood mage from RealmShift and discovers that he leads a cult planning something massive.
136 characters.
These sound more like ads and less conversational, but they do get the very basic essence of the books they’re describing. There’s so much missing, so much else I want to say about these 120,000 word things I sweated and agonised over, but in the first instance I need brevity.
 
I’ll revisit this subject periodically with these and all future books and try to refine these things. After all, it is fairly important for me to be able to accurately describe books I’ve written without sounding like an idiot. Plus, this exercise is very useful in developing my skills at pitching, which I’ll certainly need throughout my career as a writer.
What do you think? Have I nailed the descriptions well? If you’ve read them, how would you describe RealmShift and MageSign in 140 characters or less? And if you’ve written, are writing or are planning to write a book, do you know the essence of it well enough to describe it to someone at a party? Leave your own examples in the comments if you like and practice your pitching skills.
 
 
This is a cross-posting from Alan Baxter‘s alanbaxteronline blog.

Talking Apple Book Apps With Author Seth Harwood

I met Seth Harwood last year at the Writer’s Digest The Business of Getting Published conference, and I was immediately impressed with his energy and enthusiasm. He’s always got several irons in the fire, he’s built a large and loyal fan base, and as it turns out, he can write, too.

He’s a graduate of the Iowa Writer’s Workshop, a novelist, a podcaster, a teacher of writing and literature at Stanford University, and he also co-teaches the Author’s Boot Camp intensive podcasting workshop at Stanford with his fellow novelist and podcaster, Scott Sigler. Whether you want to talk mainstream, trade publishing, publishing through an independent press, publishing to the Kindle, podcasting serial fiction, podcasting a talk show, ramping up an author platform that rocks, or releasing books as iPhone Apps, Seth’s been there, done that, and can tell you all about it.

In a podcast interview, I talk to Seth about releasing books as Apple/iPhone Apps.
 
Click here to launch the file in your computer’s default audio/media player, or right-click the same link and ‘Save As’ to download the interview.