eBook Cover Design – That Annoying White Box Around Images [Photoshop Help]

This post, by James A. West, originally appeared on his blog on 9/29/12.

Several weeks ago I did a blog series on eBook cover design. For anyone interested in those posts, there were three. The first was about choosing your image, the second covered turning your image into a finished cover, and in the last one we talked about branding and how it relates to your cover. 

Lately, eBook cover design has been on my mind again. I just published the first book in a new fantasy series Reaper of Sorrows: Songs of the Scorpion Volume I. I had to design a cover, and as my wife and I worked on it in Photoshop, we both asked the same question—how in the hell do you get rid of that white box around your image? Another way to think of this is, how do you extract an image so you can layer it over another? Don’t worry, if you don’t already know how I promise I will tell you before this post ends. 

My wife is one of the most laid back people I have ever met, and being a photographer, she knows a few things about Photoshop, but stick that white box in front of her, and even my ears were burning! I decided to delve into Photoshop tutorials, not only because we were stuck on the cover until we could get rid of The Box, but also to save my wife’s sanity (and the computer). It didn’t take long until we found the answer. I couldn’t believe how simple it was! 

As you read these instructions, I will assume you have some basic knowledge of Photoshop, so when I say to use the Magic Wand tool for instance you know what I mean. If you don’t know, no worries. Just Google Magic Wand tool, or whatever you aren’t sure of, and you should get a quick answer. I wish I could post a sassy tutorial with photos for you to see, but I haven’t quite mastered those technological superpowers yet! 

Also, I won’t take credit for this information, because that belongs to all the excellent tutorials I found online. I simply want to share what I’ve learned in hopes of saving at least one person time and frustration, and possibly wives and computers everywhere 🙂  

I will give you an answer with detailed instructions, and a short breakdown at the end. 

And now, drum-roll please, here is The Answer. Goodbye little white box from hell:

1) Open two files in Photoshop. One is your image with the stupid white box, and one is a new blank file (I usually make mine 900 x 1200 and 300ppi, but that is personal preference). Also, quick but important note here, be sure to make a layer via copy or save a master file of your image just in case something goes wrong!!

2) For this tutorial, make your blank file background a different color than white, just so you can see the white box is really gone when you finish! Just pick whatever color you like and use the Paint Bucket to fill the layer.

 

 

Read the rest of the post on James A. West’s blog.

Twitter for the Absolutely Terrified Newbie Author

Twitter just gets bigger and bigger. It’s amazing how often we’re hearing about tweets during the current election cycle, for instance. It’s really the perfect medium for getting the word out quickly, making a point, poking your opponent while they are still in the middle of a speech, or complaining about NFL refs.

Twitter is also an amazing resource for authors who want to market their books online.

But it’s not just book marketing, Twitter is so much more. Over the last few years we’ve seen this groundbreaking “micro-blogging” service transform into a worldwide communications utility. Twitter has played a major role in revolutionary struggles and social transformations.

Closer to home, Twitter has become a preferred method for celebrities, corporations, customer service departments, software developers, food trucks, dry cleaners and political movements to stay in touch with followers, customers, colleagues and fans.

Sometimes tweets can seem cryptic, but they are just as often illuminating, ironic, pointed, funny, or melancholy. Really, the only limitation of the utility of Twitter seems to be its 140-character limit.

I really enjoy Twitter and have been an avid user for several years. It has brought tens of thousands of visitors to my blog, allowed me to meet and get to know colleagues and readers around the world, helped me arrange writing and speaking opportunities. Oh, it’s also a lot of fun.

To get you started (and hopefully get rid of that terror that may be keeping you from diving in), I’ve put together this little primer on using Twitter.

Getting Started in 3 Easy Steps

Here’s how I would suggest you get started if you’re one of those people who is simply terrified of Twitter, or if you “just don’t get it.”

  1. Go to Twitter.com and sign up. You’ll need an email address, and you’ll get to pick your Twitter ID in the process.
  2. Fill out your profile and upload a photo of yourself so you look presentable to the rest of the Twitter world.
  3. Find some people to follow. Use the search field at the top right of your Twitter home page to enter a name or subject that’s an interest of yours, or that you write about. You’ll get a whole screen full of messages on the topic. Click the name of anyone who looks interesting, then click the blue “Follow” button.

Okay, relax, the hard work is done. Your next task is to listen. Keep reading the messages posted by people you are following, and follow new people who are also interested in the topic.

Once you start following people, Twitter will suggest other users to you on your home page. Follow them too. You can always “unfollow” them later if you like.

Many of the people you follow, by the way, will “follow you back.” That’s okay, you don’t have to worry about them until you start putting out messages of your own. But you’re not going to do that until you’re completely comfortable and feel safe.

After you’ve opened your Twitter account, spend some time listening, then dive in. You can make of it whatever you like. The ideas here will help you get started. Oh, and send me a tweet, I’ll be happy to respond.

Essential Twitter Basics

To use Twitter, you need to know some basic concepts. If you understand these, you’re ready to become a Twitter user.

Follow/Unfollow—On Twitter, you follow people you’re interested in. This means that every time they post a Tweet, it will show up on your home page, in your “timeline” or “stream.” Likewise, if someone follows you, they will see the tweets you post.

Tweet—A message you send via Twitter. Tweets are limited to 140 characters and can include links to websites or other resources. You can’t style these tweets, they are all just plain text.

Re-Tweet (or RT)—Broadcast a tweet by another user to your own followers. You can do this by clicking the “Retweet” button that appears when you hover your cursor over a tweet on Twitter, or by using the RT button in many programs that work with Twitter.

More on retweeting

Modified Tweet (or MT)—A tweet that’s been modified in some way before being re-tweeted.

Twitter ID (or Handle, username, etc.)—The name you create for your account when you set it up. Your Twitter ID always starts with an “at” sign (@). For instance, @BarackObama is the Twitter ID for the U.S. president. Pick this carefully, you’ll be using it for a long time.

Lists—You can create lists of other Twitter users and you get to control who is on each list. These are used only for reading the tweets by people on the list; you can’t broadcast just to one specific list. Lists are incredibly helpful in managing your Twitter feed so you can concentrate on one subject at a time.

More on Twitter lists

Direct message (or DM)—A private message you send to another user who is following you. No one else can see a DM. If you are following each other, you can carry on a completely private conversation this way.

By the way, when you follow people sometimes you’ll get a Direct Message from them instantly. These are automatic and I think most users avoid them. Don’t feel obligated to respond.

More on DMs

Trends (trending)—Twitter’s software robots watch what people are talking about and select the top 10 subjects at any moment, displaying them on your home page.

More on trending

Hashtags—A way to indicate that a tweet is part of a larger conversation or related to a specific topic or event. Hashtags are also really useful for filtering the stream of tweets to see those specific topics. They have a pound sign (#) followed by a word or phrase with no spaces within it.

Hashtags for writers

Profile Picture (or Avatar)—A clear, professional and friendly photo is usually the best to start off with.

Bio—The most crucial part of your profile, you want to use the 160 characters allowed to say something meaningful about your work and your interests.

Blocking—If you don’t want to unfollow someone, you can simply block their tweets, it’s easy. See the link for instructions.

More on blocking users

Mentions—When you are referenced in someone else’s tweet, using your @Twitter ID.

.@ (Period before a user’s Twitter ID)—If you tweet in reply to another user, your tweet will begin with that users Twitter ID, which starts with the “at” sign (@). Twitter may not send this Tweet to all your followers since it considers it a more or less “private” conversation. If you want the reply to go to all of your followers, put a period first.

More on “dot syntax”

Okay, Now What?

None of this will tell you what to do when you want to start publishing your own tweets. But watching the people you admire, and the people who seem to have a lot of followers will show you one very important thing.

Those who seem most successful on Twitter share lots of useful, interesting or amusing resources from other people. Interspersed will be tweets about their own content, books, or other projects.

If you do the same, you will also be popular. I think about 3 or 4 tweets from other people to every 1 of your own is about right for most people.

But listen as long as you like before you start tweeting. Here are some more resources if you’d like to delve deeper.

More Twitter Resources to Help You Get Started

10 Steps for Authors Who Want to Get Started on Twitter
Twitter Help Center Twitter Basics
Mashable’s Guide to Twitter
Twitter: Top 5 Ways to Find Your Tribe
Your 10-Step Plan for Becoming a Twitter Star
Metadata for the Tweeps: Using Twitter Hashtags

 

This is a reprint from Joel Friedlander‘s The Book Designer.

Are Apps The Future Of Book Publishing?

This post, by Alex Knapp, originally appeared on Forbes on 3/30/12.

We’re at the dawn of the tablet era now. Earlier this month, Apple sold 3 million of its new iPad during the opening weekend, with some analysts expecting over 60 million of the tablets to be sold worldwide. What’s more, e-book readers are selling even more briskly than tablets. People are using those e-readers, too. On Amazon.com, books for its Kindle outsell its paper books.

What’s more, the explosion of e-books is putting pressure on publishers between demands for price cuts on one hand, and competition from independent authors like Amanda Hocking, who earned over $2 million selling e-books on her own before signing with a major publisher.

It’s no surprise, then, that publishers are turning to the app as a possible product for books moving forward.  This has led to another movement towards enhanced books, particularly as apps for iPhone, Android, and other tablets. Are tablet apps the book of the future? In order to find out, I talked to authors, publishers, and app programmers, and read more than a few book apps.

The Varieties of E-Book App Experiences

Perhaps the most wildly divergent book app I’ve encountered so far is Chopsticks, which is another Penguin book, but one that’s vastly different than their amplified editions. It’s described as a novel, but it’s vastly different than a traditional novel. As you turn the pages, you aren’t confronted with a traditional narrative, but rather interact with different pieces of the lives of Glory, a teen piano player, and the boy who moves in next door. The story’s told through newspaper clippings, pictures, songs, and more.  It’s a rather fascinating way to tell a story.

 

 

Read the rest of the post on Forbes.

The New World of Publishing: Pricing 2013

This post, by Dean Wesley Smith, originally appeared on his site on 9/14/12.

 

Yup, I am going back into the pricing wars one more time. Why would I do that? Simply put, I’m nuts. And again, things have changed all over the map, so indie pricing of ebooks needs to be talked about.

Again.

All over the news sources right now are articles about the settlements going on with the government and major publishers on the agency pricing issues. Some of it is very complex, most of it will not make much difference at all to most indie publishers.

However, some changes will happen in pricing of ebooks.

Since this is not a legal blog and I will do my best here to not get too deep into the silliness of the boring details. In fact, let me say this. If you are interested in the details of all the legal aspects of the pricing lawsuits, followThePassiveVoice.com. He does wonderful takes with great opinions on the different aspects of the battles.

My opinion is pretty much with other people who have followed these lawsuits. Pricing for customers of electronic books will go up as this settles out over the next few years. Even with stores discounting some titles, ebook prices really can’t do anything else but go up.

There are a number of good sides of this for writers.

First, it means authors who are publishing through traditional publishers will get more money per sale because publishers will make more money from increased prices. And they do pass on, sometimes, a tiny fraction of that amount.

Second, if indie publishers are smart, they will bring their prices up slightly, but stay under the traditional discounting ranges. I will talk about this before, but it will make us all more money.

Some Basics

 

 

Read the rest of the post on Dean Wesley Smith’s site.

Ebook or Paper?

This post, by Deborah Reed, originally appeared on the New Wave Authors blog.

Ebook or Paper? How much longer will we need to debate this question? 

As a previously self-published author I have to say that the ebook is responsible for starting my career. Without it I’m not sure I’d be where I am today. In fact, Jeff Bezos just showed a taped interview with me at the Amazon press conference two weeks ago. Here is a link to an edited version of what was used. Keep in mind I’m Deborah Reed—Audrey Braun is the pen name I use for mystery/thriller writing: http://www.youtube.com/watch?v=oaXR6ew3vwg 

For the reader, there is no denying the convenience of an ereader. Being able to carry thousands of books with you wherever you go, not to mention purchase a new book no matter where you find yourself, is a gift to readers everywhere. I don’t know about the other ereaders (though I suspect they are the same) but Kindle owners are reading 4.6x more now than before they owned a kindle. This is great news for writers, too. 

There is also the price point to be considered. A significant gap in price exists between paper and electronic books. During difficult economic times the ebook is not only more convenient, it’s more affordable, even when you factor in the price of the ereader. From a writer’s perspective, a more affordable book is also great news. It is far easier and more profitable to sell 10,000 copies of a novel priced at $4.99 or less, than it is to sell 100 copies of a book priced between $9.99-$25.99. Lower price means the author has a better chance to build a larger readership and make a better income at the same time. 

One very important point I want to make is the fact that print books eventually go out of print, and long before that they are removed from bookstores due to limited space, sent to a warehouse, and if they’re not purchased by a certain time they are literally destroyed. An ebook will never go out of print. Readers will always be able to find older, more obscure books with a simple search, and begin reading them immediately. For authors this is a huge factor in sustaining a career. A book that came out years ago can suddenly be made relevant again, by something as simple as being featured in a discounted deal of the day or week or month.  

 

Read the rest of the post on the New Wave Authors blog.

Konrath's Sales [an update]

This post, by J.A. Konrath, originally appeared on his A Newbie’s Guide to Publishing blog on 9/21/12. In it, Konrath shares his latest, cumulative book sales figures, both self-pub and "legacy" (mainstream-pubbed) titles, in both hard copy and ebook formats.

While this is useful information that definitely bolsters the argument in favor of going indie, it’s important to remember that Konrath’s numbers are exceptional, in part because he didn’t begin to self-publish until after he was well-established as a mainstream-published author. Konrath also has many, MANY titles in print. 

 

So I’m working with an incredible woman who is an MS Office tutor. She knows Excel like she wrote it herself.

Over the past few weeks she’s been compiling my sales data. ALL of my sales data.

For the very first time, I have total counts of all my sales from every platform. My legacy titles, Amazon published titles, and everything I have on KDP, Nook, Smashwords, Overdrive, Createspace, Kobo, Sony, and Apple.

And now I’m going to share those numbers with you.

These are based on my 8 legacy titles (the Jack Daniels books, Afraid, Timecaster) and my 40+ self-pubbed titles (which include 6 solo novels, 3 collaborative novels–Flee, Draculas, and Serial Killers Uncut, and the rest shorts and compilations and collaborations).

So what are these numbers? (For fun, compare them to my numbers from 2009.)

EBOOKS

Since 2004, I’ve sold 126,366 legacy ebooks, earning me $130,916 (prior to 15% to my agent.)

Since 2009, I’ve sold 632,501 self-pubbed ebooks, earning me $912,138. Some of that is shared with my collaborators, but not the lion’s share by a longshot.

 

The majority of the money I’ve made on ebooks are on six of my novels, The List, Origin, Disturb, Shot of Tequila, Endurance, and Trapped. These six novels–all rejected by legacy publishers, have sold 362,783 copies, earning me $600,501.

I’m not at liberty to discuss the sales of my Amazon published books, Shaken and Stirred, because Amazon prefers I don’t. But I’ll say that I’ve sold more ebook copies of Shaken and Stirred in less than three years than my eight legacy titles of sold in ebooks in eight years.

PAPER

My eight legacy titles have sold 60,993 hardcovers, 190,213 paperbacks, and 9828 trade paper since 2004, earning me a total of $264,527.

I’ve used Createspace to make my self-pubbed books available in print. Since 2010 I’ve sold 12,711 self-pubbed paper books and made $37,519.

Again, can’t talk about Shaken and Stirred. Shaken, released first, did pretty well in print, as this was when Borders and B&N carried copies. Now Borders is gone, and no brick and mortar bookstore will touch Amazon pubbed paper books, so Stirred didn’t do as well.

TOTALS

Since 2004, I’ve sold a combined ebook/paper total of 387,400 legacy books, earning $395,443, or $336,126 after my agent’s commission. This includes all advances. That’s $42,015 per year. Not bad, but anyone who is a longtime reader of this blog knows how much I busted my ass to sell that many, and how much I spent on promotion and travel. If I took home $30k any given year, I’d be very surprised. It was usually less than that.

Since 2009, I’ve sold a combined ebook.paper total of 645,212 self-pubbed legacy books, earning $949,657. That’s $730,282 on my own, and another $109,687 for my share of my collaborations, for a total of  $839,969. That’s $210,000 a year, average.

Stirred has made a little more money than Shaken, due to Blake Crouch’s brand, but I had to split that money with him. Again, I’m not disclosing how much I’ve made, but I’ve made more on Shaken than I have on any one of my legacy titles. This is the reason I continue to sign with Amazon publishing, and why at the end of this year I’ll release three books with them, co-written with Ann Voss Peterson, Flee, Spree, and Three.

However…

Some of my self-pubbed novels have made more money than Shaken.

Now my calculations don’t take certain things into account, including: 

 

Read the rest of the post on A Newbie’s Guide to Publishing.

 

Eight Resources for Ebook Cover Design

This post originally appeared on Blurberati Blog Tips and Tricks on 4/19/12.

 

We covered the top things to consider when making an ebook cover in an earlier post. But if for some reason you don’t want to make your own ebook cover, you have a few options. Here are some resources to check out for ebook cover design.

Take a look at 99Designs for 100% custom-made covers. Here’s how it works: You post what you’re looking for and what you’re willing to pay for it, the site’s community of artists will submit options, and at the end of a selected period of time, you choose a winner. The more you offer to pay, the better quality work you will receive.

DeviantART runs on a different model, in that it’s a community for artists, rather than a marketplace of for-hire creatives. You can find an existing piece of art to purchase that you may use as a cover, and many times you can get the artist to customize the art for you.

Then there are actual book cover creators for hire. I like Carl Graves’ ebook covers a lot, and he often does fire sales where he will offer up pre-existing templates for sale at a discount price. He’ll only sell each template once – so you know your cover is unique – but it is pre-created art with minimal opportunity for customization. KillerCovers  and CoverGraphics are other cover creation services for hire.

As for free options…

 

Read the rest of the post on Blurberati Blog Tips and Tricks.

The Biggest Secret of Book Marketing Success

I love the enthusiasm of authors who are new to book publishing. After months or years of work on their book, many are rightfully proud of what they have created.

It’s no easy thing to finish writing a solid, salable book. Pretty easy to start, not so easy to finish, and you should be proud of that accomplishment.

The problem comes in when, after publishing the book, authors start to wonder why they have sold so few copies. Don’t other people realize how great the book is?

Well, the fact is that most authors don’t intuitively understand why books sell. This leads them to start thinking about:

  • Buying advertising
  • Hiring publicists
  • Printing bookmarks

Or other things that usually mean you’ll end up with a lot less money in your pocket than when you started, and no guarantee of any book sales, either.

There’s nothing wrong with ads, publicists or bookmarks when they are part of a plan you have for marketing your books. But all too often we feel like we just have to do something.

There’s a Secret

Here’s the secret that savvy book marketers understand, and that most authors don’t:

No one knows in advance which books will sell and which won’t sell.

Of course I’m not talking about books by niche-market publishers who research and test their products before publication. But by and large, most trade publishing happens with absolutely no guarantee of what the sales of any particular book will be.

This is just as true for big traditional publishers with huge marketing departments as it is for huge Hollywood movie studios and big conglomerate television channels, so don’t feel too bad about it.

All the advertising, promotion and marketing in the world cannot guarantee that real actual people will buy your book.

For example, a long time ago Donald Trump, the real estate investor and television reality show host, published his first book, The Art of the Deal. It was a huge hit.

Of course Trump wanted to follow that up with another blockbuster. A book was created and rolled out in anticipation of huge sales. Books were stacked in huge pyramids of expectation in bookstore display windows.

Problem was, nobody bought the book. The return rate must have been shocking, because they all went right back to the publisher.

No Guarantees

Why is is that no one can guarantee a book will sell? I bet you can find the answer in your own book-buying habits.

It’s because most people buy books based on the recommendation of someone they know and trust. And you can’t buy those recommendations, can you?

This is the holy grail of book marketing, the “word of mouth” influence that travels directly from one individual to another.

By extension, it can also work for trusted book reviewers or others in the media who have earned readers’ trust, but it rarely extends past that.

For instance, I just read Lynne Truss’ Eats, Shoots & Leaves, a fantastic and very funny book about punctuation that I had known about for years but never read. It hasn’t been on television, I haven’t seen a book trailer about it, nor have I seen an ad for it anywhere.

But a friend mentioned it recently and told me I “just had to read it.” Doesn’t that happen to you all the time? And don’t you recommend books exactly the same way to people you know? I know I do.

What Next?

This leads to a big question for authors, and that is how do you get that word of mouth marketing working for you?

Of course, if I had scientifically worked out how to do that, I’d be selling it to some big publisher for a gazillion dollars, wouldn’t I?

But there are things we, as self-published authors, can do to get word of mouth started. You might boil it down to this:

  1. Write the best book you possibly can, and get an editor to make it better.
  2. Make sure the book speaks to the audience you wrote it for, and let readers judge whether you’ve hit your target.
  3. Get your book in front of enough people who don’t know you to get the ball rolling.

Figuring out how to do this is why people hire professional book marketers, and that’s a smart move.

It also pays to really understand how to match up what you have to say with what readers really want to buy. Whether you call it “marketing” or “thinking deeply about the people who read my books” doesn’t much matter.

What does matter is getting the best book you can create in front of the largest number of people who are likely to love it. As an author and a publisher, you can’t do any less.

Because then at least you’ve put it where word of mouth can take over.

 

 

 

This is a reprint from Joel Friedlander‘s The Book Designer.

Haiku & Tanka

dreams swirl

in a snow globe on the desk…

for a while

I am a child again

and you are shoveling the drive

 

 

meditation…

the tea picker’s song

in my cup

 

country graveyard

a hummingbird

she would’ve loved

 

were all the cranes

to forsake the temple,

would the shadow

of something you said

still dwell in me?

 

                                Darrell Lindsey’s haiku and tanka have won awards in the United States, Japan, Croatia, Bulgaria, Canada, and Romania. He is a Pushcart-Prize nominated poet and the author of Edge Of The Pond ( Popcorn Press, 2012). The book is available at Amazon.com ( including Kindle), BN.com ( Nook Book), and from the publisher at www.popcornpress.com

 

 

 

 

12 Reasons To Ignore The Naysayers: Do NaNoWriMo

This post, by Carolyn Kellogg, originally appeared on the Los Angeles Times’ Jacket Copy blog on 11/3/10.

 

If you want to write a novel in 30 days, don’t let anyone stop you. Not even Salon’s Laura Miller.

Miller, who I usually find thoughtful and sweet, has written an anti-NaNoWriMo column — "Better yet, DON’T write that novel" — that is at best wrongheaded, and at worst, smallhearted. Miller would lay the blame for too many writers — and not enough readers — at the foot of NaNoWriMo, the project that challenges would-be authors to write a 50,000-word novel during the month of November.

 

 

The too-many-writers trope is echoed by people who publish literary journals, who see more submissions than subscriptions, and those in the publishing industry who’d simply like to sell more books. Even if it is true — which I’m not convinced it is — there are certainly other factors, including the hundreds of MFA programs in creative writing, that swell the ranks of hopeful writers.

And is a large pool of hopeful writers really a terrible thing? Are there not thousands more marathon runners than medalists, more home chefs than pros who might ever run a restaurant kitchen? What’s wrong with an enthusiastic amateur class of writers? Who says they’re not readers, anyway? I’ve yet to see anything more substantial than a dinner party anecdote.

Here’s a quick rundown of Miller’s argument, and where it goes wrong.

1. Miller writes: " ‘Make no mistake,’ the organization’s website counsels. ‘You will be writing a lot of crap. And that’s a good thing. By forcing yourself to write so intensely, you are giving yourself permission to make mistakes. To forgo the endless tweaking and editing and just create.’ I am not the first person to point out that ‘writing a lot of crap’ doesn’t sound like a particularly fruitful way to spend an entire month, even if it is November."

In fact, spending a month "writing a lot of crap" is more fruitful than many things, including much of the fun, casual cultural consumption we regularly engage in. It’s more fruitful than watching TV, playing video games, spending hours on Facebook or Twitter. It might not be more fruitful than innoculating children in an underdeveloped village, but we’re not talking about people quitting the Peace Corps in order to do NaNoWriMo. The only thing "writing a lot of crap" can genuinely be said to be less fruitful than is writing well. 

Miller quotes it, but misses the essential point: for a hopeful writer to "just create." It’s the act of doing that’s important. Knitters don’t knit because their friends need more hats. But so far, there hasn’t been a "Better yet, DON’T knit that scarf" manifesto.

 

 

Read the rest of the post on Jacket Copy – and start clearing your decks for NaNoWriMo!

Editing With The Kindle

Editing is one of those processes that can go on forever, and I must admit to being a little addicted to it lately!

 

I have been working through a number of edits from my agent on Pentecost, my first novel in the ARKANE series.

Yes, this book is out and published (and available on all ebook stores!) but it is also being pitched to New York publishers by my literary agent in Sept/Oct. It’s a book I know well and have read several times so editing it again is difficult.

It has already had a number of edits:

 

editing on the kindle

Screenshot of editing on the Kindle

* Pre-publication – multiple drafts, self-editing, editorial review, and then a full line edit and then a proof-read, plus beta readers. More articles here about all that editing.

* Post-publication – fixing up

 

 

I have been working through a number of edits from my agent on Pentecost, my first novel in the ARKANE series.

Yes, this book is out and published (and available on all ebook stores!) but it is also being pitched to New York publishers by my literary agent in Sept/Oct. It’s a book I know well and have read several times so editing it again is difficult.

It has already had a number of edits:

* Pre-publication – multiple drafts, self-editing, editorial review, and then a full line edit and then a proof-read, plus beta readers. More articles here about all that editing.

* Post-publication – fixing up of some minor errors/typos found by the first readers

So I am absolutely happy with the book as it stands now.

BUT when I re-read it again, as I work on the 3rd novel in the series, there are things that I want to improve.

Danger zone: every time you read a book you will find things you want to change!

There were some changes I wanted to make, plus some edits from Rachel, my agent so I have spent a few weeks going back through the book and tweaking. Here’s my process:

editing ARKANE

Editing on paper

(1) I printed it out on paper and went through it with a pen, writing on the pages and then updating the master file in Scrivener.

(2) I went through it again directly on Scrivener with the changes that Rachel, my agent wanted.

(3) Then I was sick of the book but I wanted to re-read it once more to make sure I was entirely happy. So this time, I exported it to Kindle format and read it on the Kindle device itself, adding annotations with the Kindle commenting functionality (see above left picture). It was amazing to see what popped off the page when reading in this different format. For example, repeated words were more easily spotted. Check the above example, where the word ‘tried’ appears twice near the number 35. In the edit, I changed one of these words to attempted. I have also changed some of the sentence structures to vary the rhythm.

(4) Then finally I went through making those changes in the Scrivener master file and exported it for submission.

Of course, if the book/series is bought by a publisher, I will have more edits based on what they want, so it is truly an ongoing process.

What do you think about editing books that are already published?

How do you edit your books, especially when you know them inside out and need new eyes? Please do leave a comment [on the original post] as this is such an important topic for authors.

 

 

This is a cross-posting from Joanna Penn‘s The Creative Penn.

14 Tips for Building Character

This post, by Rick Meyer, originally appeared on nieman storyboard, a project of the nieman foundation for journalism at Harvard, on 6/1/05.

 

This essay is adapted from Rick Meyer’s notes for a talk at the 2005 Nieman Narrative Editors’ Seminar. Rick’s presentation was paired with Laurie Hertzel’s talk on scenes.

We probably ought to declare something right away, so no one can accuse us of cheating. In nonfiction, when we talk about building characters, we’re not talking about creating them. That happens in fiction. In our world, God creates the characters. That’s his or her job. It’s our job to write about those characters.

 

 

But it is true, nonetheless, that writers build characters. First, when they report them, they take them apart and put pieces of them into their notebooks: Pale, amber eyes. Red hair. Freckles across the bridge of her nose. Talks softly and slowly. Perfume like lilacs. Then when they write these characters, they put the pieces back together, back into whole beings. If they have done it well, these people come alive. They inhabit our imaginations just as vividly as fictional characters do.

Maybe more so, because when we read about them we know they’re real.

What happens to the main characters in the stories we edit is called the plot or the story line or the arc of the narrative. We ought to develop plots, or story lines, through scenes as much as possible. I’ll try here to suggest some ways to develop the characters in those scenes into full, three-dimensional figures. In other words, I’ll try to suggest how to make the characters come alive, how to make them come up off the written page.

None of these suggestions is original with me. I’ve picked up these notions along the way from editors, reporters and writers, teachers and folks who write about writing. They include Jon Franklin, John Gardner, Jim Frey, Tom Wolfe, Mark Kramer, Gay Talese, Sol Stein, Walt Harrington, John McPhee, Jacqui Banaszynski, Elmore Leonard, Barry Siegel, Jack Hart, Kit Rachlis and Norman Mailer. If there’s anything unique here, it’s only because Willie Nelson might be right when he says, “If you steal from enough people, somehow you end up doing your own thing.”

My suggestions number a baker’s dozen plus one. To illustrate them, I’ll use a piece you might be familiar with. It’s an old story by now, published in 2002. But it has some pretty good examples of what I’m going to talk about. It’s Sonia Nazario’s piece about a 17-year-old kid named Enrique, whose mother leaves him behind in Central America and comes to the United States to find work. He is so torn and lonely for her that he sets out on his own, by foot, riding on the tops of freight trains, hitchhiking on trucks, all the way across Honduras and Guatemala, up the length of Mexico, then by coyote across the Rio Grande and illegally into Texas, then finally to North Carolina to hunt for her. Forty-eight thousand kids do this every year. Some are only 7 years old. It’s a new and extremely dangerous migration. Sonia’s story won a Pulitzer.

Many of the things I’m going to talk about Sonia did on her own. A few I suggested. Some are suggestions I wish I had offered but didn’t have the good sense to at the time. A number might make you yawn, because you know some of these things as well as or better than I do. But maybe there’s a notion or two here that could be helpful. It sort of goes without saying that Sonia and I talked about things such as these all along the way — as she reported, while she drew up her story architecture and during her writing. If you wait to consider them until the line editing gets under way, you’re way too late.

Here are the suggestions:

 

 

Build characters by showing their actions. Sometimes you’ll be tempted to develop characters by saying who they are. Show them instead.

Shaq was tall. That’s telling it. Shaq ducked to get through the door. That’s showing it.

My father was easygoing about religion. That’s telling.

Every spring, my father let me skip catechism class so I could play baseball. That’s showing.

From “Enrique’s Journey,” here’s an example that tells first and then shows:

Uncle Marco and his girlfriend treat him well. … Uncle Marco gives Enrique a daily allowance, buys him clothes and sends him to a private school.

I could make a pretty good case that you shouldn’t do both. It’s redundant. In retrospect, I’d suggest to Sonia that we take out the first of those two sentences.

Get character-building information by asking for examples, anecdotes and vignettes.

 

 

Read the rest of the post on nieman storyboard.

Full-Service Publishers Are Rethinking What They Can Offer

This post, by Mike Shatzkin, originally appeared on The Shatzkin Files on 9/4/12.

 

At lunch a few months ago, Brian Murray, the CEO of HarperCollins, expressed dissatisfaction with the term “legacy” to describe the publishers who had been successful since before the digital revolution began. For one thing, he felt that sounded too much like “the past”. “We need to come up with a different term,” was his assessment and he suggested that perhaps “full-service” was more apt.

 

I find I keep coming back to “full service” as an accurate description of the publisher’s relationship to an author. That’s what the long-established publishers have evolved to be.

It would be disingenuous to suggest that publishing organizations were deliberately created as service organizations for authors. They weren’t. In fact, as we shall see, the service component of a publisher’s DNA was developed in service to other publishers.

My Dad, Leonard Shatzkin, pointed out to me 40 years ago that all trade book publishing companies were started with an “editorial inspiration”: an idea of what they would publish. Sometimes that was a highly personal selection dictated by an individual’s taste, such as by so many of the great company and imprint names: Scribners, Knopf, Farrar and Straus and Giroux, for examples. Random House was begun on the idea of the Modern Library series; Simon & Schuster was started to do crossword puzzle books.

That is: people had the idea that they knew what books would sell and built a company around finding them, developing them, and bringing them to market.

And the development and delivery to the market required building up a repertoire of capabilities that comprised a full-service offering.

The publisher would find a manuscript or the idea for one and then provide everything that was necessary — albeit largely by engaging and coordinating the activities of other contractors or companies — to make the manuscript or idea commercially productive for the author and themselves.

The list of these services describes the publishing value chain. It includes:

 

  • select the project (and assume a financial risk, sometimes relieving the author of any);
     
  • guide its editorial development (although the work is mostly done by the contracted author or packager);
     
  • execute the delivery of the content into transactable and consumable forms (which used to mean “printed books” but now also means as ebooks, apps, or web-viewable content);
     
  • put it into the world in a way that it will be found and bought (which used to mean “put it in a catalog widely distributed to opinion-makers or buyers” but now largely means “manage metadata”);
     
  • publicize and market it;
     
  • build awareness and demand among the people at libraries and bookstores and other distribution channels who can buy it;
     
  • process the orders;
     
  • manufacture and warehouse the actual books or files or other packaged product;
     
  • deliver;
     
  • collect;
     
  • and, along the way, sell rights to exploit the intellectual property in other forms and markets, including other languages.

It has long been customary for publishers to unbundle the components of their service offering. The most common form of unbundling is through “distribution deals” by which one publisher takes on some of the most scaleable activities on behalf of other smaller ones. It has reached the point where almost every publisher is either a distributor or a distributee. Many are depending on a third party, quite often a competing publisher, for warehousing, shipping, and billing and perhaps sales or even manufacturing. All the big ones and many others, along with a few companies dedicated to distribution, are providing that batch of services. It is not unheard of for one publisher to do both: offering distribution services to a smaller competitor while they are in turn actually being distributed by somebody larger than they.

 

 

 

Read the rest of the post on The Shatzkin Files.

How To Price Ebooks For Maximum Profitability

Ebook customers tend to be price sensitive, but it can be difficult for authors to know how to price their ebooks for maximum profitability. It may seem counterintuitive, but a higher price doesn’t necessarily mean higher profits. The good news is that ebook publishers can experiment with different price points. 

Below are links to two excellent articles on the topic of finding the optimum price for your ebook. Some of the principles discussed in these articles apply to printed books too, although consumers are generally willing to pay more for print books.

 

This is a reprint from Dana Lynn Smith‘s The Savvy Book Marketer.

I Like Self-Publishing Again

This post, by Henry Baum, originally appeared on The Self-Publishing Review on 9/13/12.

 

It’s odd that the recent firestorm about paid reviews and unscrupulous self-publishers has actually rekindled my love of self-publishing. Ever since Amanda Hocking, the vibe around self-publishing has been money, money, money. On the one hand, I was grateful for this because it put self-publishing on the map: money talks. On the other hand: this is the worst determination of value and pretty much what’s wrong with the world, and publishing in general. The reason that I fled traditional publishing (after having a series of agents and traditional contracts) was because of the overemphasis on marketing and past sales. Publishing was all about a numbers game.

 

 

My support for self-publishing has been about self-expression – every writer should have a chance to express themselves in print or ebook, no matter how flawed those books may sometimes be. The slippery slope of the traditional publishing industry suggests that many, many interesting and/or adventurous books are not getting published. That’s a loss to the culture at large. This is self-publishing’s value – intellectual freedom, not the freedom to be independently wealthy. Of course, it’d be great to have the latter, but the former is more important.

And so it’s somewhat vindicating to see the greed impulse in self-publishing sort of fall apart. It’s also eye-opening about all the successes that have happened. Frankly, it’s always been kind of mysterious why one book totally takes off and another one does not. This has been chalked up to the ephemeral “word of mouth,” but in some cases that word of mouth was fake. On many books with 100+ reviews, you’ll inevitably see, “This book is terrible. All those 5-star reviews must be family…” I always chalked it up to bitter reviewers, but it turns out some of them were right. I’d look at a book with a terrible cover, terrible synopsis and think, This is what people want to read? It was pretty depressing.  It turns out readers really didn’t want to read those books.

I’ve had my differences with JA Konrath for a long time. In the past, he crapped all over self-publishers because they didn’t have the approval of a publishing “professional.” Then he became a self-publishing convert, because evidently $ speaks louder than a publisher’s approval. It irked me that he would continually trump up his income. This can be useful to see how self-publishing is progressing and “legacy” publishing is archaic, but his impulse was to highlight all the money-makers to prove his point, rather than people who are writing good books, but might not be selling a lot. Those people don’t fit into JA Konrath’s narrative, even though they’re the writers who might need the attention more.

 

Read the rest of the post on The Self-Publishing Review.