Q&A: IBPA Director Angela Bole on Self-Publishing and the Digital Future

This post by Rich Bellis originally appeared on Digital Book World on 5/5/14.

Angela Bole assumed her role as executive director of the Independent Book Publishers Association (IBPA) in July 2013, moving over from No. 2 in command at the Book Industry Study Group (BISG). As she rounds out her first year as the head of the largest publishing association in the U.S. with about 3,000 individual members, she took some time to speak with Digital Book World about her plans for IBPA and how independent presses, self-published authors and digital natives are all reshaping the marketplace.

 

Rich Bellis: What was it like transitioning from BISG, where you served as deputy executive director since 2009, and how were the first few months settling in at IBPA?

Angela Bole: It was a little bit of the best of both worlds. I had a lot of the same contacts coming over from a similar trade association in publishing, or at least a sister association. I still had a lot of the same people that I continue to work with, so that was really helpful.

But it’s a whole new market for me working with independent publishers and self-published authors, so there’s a learning curve as well. I’m still in the middle of it.

 

RB: What direction are you planning to take IBPA in order to continue to serve that market?

AB: IBPA has a long history. It’s been around for 30 years, and it’s one of the most trusted associations in publishing for independent publishers. It has a strong legacy, and that was really interesting to me coming in. Our focus now is just to strengthen the foundations even more: to look at the different programs that we’re running and make sure they’re relevant today—and they have been for many years—and to change some of them if we see that we need to do that to make sure they’re meeting our members’ needs.

Another thing that’s important to us right now is really understanding who our members are. So we launched a full-scale member survey in March, and we pulled results in that we’ll be analyzing this summer so we can start to tailor programs to different members’ needs.

 

RB: Without having done that yet, can you speculate on anything you’re likely to learn about the makeup of your membership?

 

Click here to read the rest of the post on Digital Book World.

 

Wattpad Gets into the Digital Publishing Game

This post by Michael Kozlowski originally appeared on goodereader on 5/2/14.

Wattpad has popularized the notion of serialized digital books on their website. Millions of readers and writers use the free service to hone their writing skills and develop a loyal following. The serialized approach is the most dominant on the platform with readers giving their feedback after every chapter. Wattpad is now getting into the publishing game with two of their most seminal stories.

Wattpad is using Amazon Createspace to make physical versions of the books available. This will give people the ability to buy printed versions of the books and allow the authors to do book signings. Wattpad is also distributing the books digitally with Amazon, iBooks and Kobo.

 

Click here to read the full post on goodereader.

Also see: Wattpad Raises $46M From OMERS Ventures And Others To Grow Its Social Publishing Network, from TechCrunch.

 

Appeals Court Reinstates Lawsuit Against Harlequin

This post originally appeared on The Passive Voice on 5/1/14.

Keiler v. Harlequin is a proposed class-action lawsuit by Harlequin authors against Harlequin for actions by the publisher that resulted in massive underpayment of royalties to authors for ebooks. Some authors report receiving as little as six cents in royalties for sales of each of their ebooks by Harlequin. PG has posted about the case previously here, here and here.

The trial court ended up giving HQ a win, but the authors appealed. Today, the Second Circuit Court of Appeals reversed the trial court on one count, allowing the HQ authors a chance to move forward with their case at the trial level. Here’s the appellate court’s summary of its decision:

 

Click here to read the full post on The Passive Voice.

Also see this coverage, from The Hollywood Reporter site – Appeals Court: Book Publisher Must Face Self-Dealing Lawsuit “Suing romance novelists believe that Harlequin used foreign subsidiaries to create artificially low net receipts on eBooks”

Click here to visit the Harlequin class action lawsuit website.

 

MacAdam Cage Authors Look to Resolve E-book Dispute

This article by Calvin Reid originally appeared on Publishers Weekly on 4/23/14.

Despite complaints from former MacAdam Cage authors that they have not received e-book royalties or regular statements for years, Mark Pearce, publisher of MP Publishing, the publisher and e-book distributor that controls their e-book rights, claims all royalties have been paid and all statements are up to date. Pearce blames the legacy of problems at MacAdam Cage on its late publisher, David Poindexter, although he is urging former MacAdam Cage authors to contact him to resolve disputes over post-bankruptcy e-book rights to their titles.

At the same time, Jan Constantine, general counsel at the Authors Guild, who has examined the e-book agreement, told PW that the e-book rights agreement negotiated between Poindexter and Pearce in 2009—Pearce purchased the e-book rights to the bulk of the MC list for the life of copyright—is legitimate and survives the MacAdam Cage bankruptcy. All print rights reverted to former MC authors in March of this year, 60 days after MC filed for bankruptcy.

However, she also emphasized that Pearce must “comply with the agreements in the contract. If he doesn’t then he’s in breach and the authors can reclaim the rights to their books.” Constantine urged former MacAdam Cage authors to immediately demand “back dated and current royalty statements” from Pearce and to “make sure he is in compliance.” The Authors Guild is also circulating copies of the original MC/MP Publishing e-book agreement and amendment to authors and urging them to examine the licensing agreements. The Authors Guild will monitor the situation.

 

Click here to read the full article on Publishers Weekly.

 

The Library ebook Situation is Appalling

This post by Michael Kozlowski originally appeared on Good Ereader on 4/20/14.

Publishers have been heavily resistant about selling their catalog of eBooks to libraries in the US and Canada. It took years of lobbying from the American Library Association and companies such as 3M and Overdrive to finally sway them over. Now, in one way or another, every major publisher has a pilot project or distributes select titles to libraries.

In 2013, both Macmillan and Simon & Schuster, which had not been selling ebooks to libraries, began pilot programs which were eventually expanded. Macmillan now sells its entire back-list of 11,000 titles to libraries nationwide and Simon & Schuster expanded its first pilot to a dozen libraries. Penguin Book Group ended its embargo policy so that all ebook titles would be available to libraries at the same time as in the consumer ones are issued. Hachette Book Group made all its ebooks available to libraries at the same time as print books. Smaller publishers such as Smashwords have also got involved in the distribution of eBooks from their wellspring of self-published content.

Major publishers still see libraries as devaluing their digital product by giving it away for free.

 

Click here to read the full post on Good Ereader.

 

Why Ebook Authors Need to Embrace New Technologies

This post by Jason Matthews originally appeared on The Book Designer on 4/16/14.

“Knowing what you know now…”

I work with new writers online and at events. They ask a myriad of smart questions including this one: how would you publish differently if you did it all over again? As the saying goes, hindsight is 20-20. I’d do dozens of things differently than the blind assault to digital publishing I debuted with.

But that’s true for most authors. This industry has evolved so much in just a few short years; even the “experts” have had to learn the ropes on the fly.

You’ve probably heard most of the common answers that follow I wish I had:
◾ been more involved with social media
◾ blogged sooner
◾ invested in a great cover
◾ done more market research
◾ worked with a professional editor or two
◾ learned more about SEO (search engine optimization)

Here’s another answer you may not have heard as much, but this would have helped me immensely and is still true for many writers today:

◾ embraced the technologies available for use in ebooks

There’s a common dilemma in this digital author business: most writers are of advanced age, and the technology they need to succeed is easier learned by the younger crowd.

This is a generalization of course, but I see a lot of frustration behind threads of gray hair when discussing issues related to blogging, social media, converting documents and more.

The tech learning curve is something we all experience since nobody knew anything about this stuff several years ago. That’s when Amazon introduced the first Kindle (circa 2007) and the ebook revolution really took off.

 

Dealing With the Pace of Change

 

Click here to read the full post on The Book Designer.

 

How Indie Authors Sell Foreign Rights

This post by Orna Ross originally appeared on ALLi on 6/6/13.

The good news for us, as indie authors, is that rights issues are greatly simplified. We own our rights and we can decide what we want to do with them. We are not bound by a publisher’s overall policy and loyalties to other titles.

The bad news is too often we don’t know how to deal with translation rights. Here are some suggestions of ways you might handle them.

~~~

1: Sell English Language eBooks in International Book Stores.

Amazon has a number of Kindle stores in different countries:
Amazon.co.uk,
Amazon.com,
Amazon.de,
Amazon.fr,
Amazon.it,
Amazon.es,
Amazon.co.jp,
Amazon.com.br,
Amazon.cn and
Amazon.ca.

Once you load your books, they are automatically for sale in all stores. Those countries that do not have their own store are included in one of the bigger stores. e.g. customers in Australia in Amazon.com. (Note: This information subject to change as Amazon extends into more territories)

Other companies like Apple and Kobo are also aggressively pushing into overseas markets.

 

Click here to read the full post on ALLi.

 

The Best Time NOT To Self Publish Is…(Never)

This post by Marcy Goldman originally appeared on Joe Wikert’s Digital Content Strategies on 4/9/14.

There are so many op-eds these days on when or if to self-publish but more so, features on the inferiority of self-published works just by virtue of fact they are self-published. This premise is applied even if the self-publishing author has the budget, foresight and professionalism to engage all manner of expert editors, proof readers, formatters, designers and thoroughly research the distributing and promotion of his/her work, the resultant book will be very bad. Worse, it will be amateur in content and looks.

There’s also an assumption (somewhat fear, vs. empirically based) that without sufficient social media or platform, books (even great ones) won’t get noticed. I’ve seen a zillion writerly blogs with this headline: If you publish it who will find it/you? This suggests that Shakespeare (et al, Dan Brown, Elizabeth Gilbert, JD Salinger, James Patterson, Ayn Rand) without benefit of Twitter, Facebook and Instragram or a YouTube book trailer of Othello, would never have been discovered. This is to further suggest that we as authors, creators, publishers and readers actually believe form trumps content. That means greatness, is a deux et machninas/medium-is-the-message is a fail from the get-go and a Pulitzer would never percolate to a deserved level of consciousness and find a collective of readers who know a good thing (or alternatively, what they want) when they find it – however they find it. But trust me (and the author of 50 Shades of Grey), they do and will find it.

What astounds me in the vast acreage of articulated opinions on these issues is a few-fold.

For one thing, there’s a passion, even a nervous derision or tempered contempt or dismissiveness offered to self-published authors in most of the opinion pieces I’ve read. Although I am Canadian, it is a divide akin to Tea Party-ers and Democrats, i.e. it’s a visceral thing.

 

Click here to read the full post on Joe Wikert’s Digital Content Strategies.

 

Give That Piece A Second Chance

This post by Hugh Howey originally appeared on his site on 4/10/14.

In the past, I have advocated for fewer imprints. Allow me to reverse course as I suggest a new imprint idea that should be added at every major publisher. Call it Resurrection or Second Chance or Renewal. The idea is simple: Publishers are sitting on piles of quality material that they paid good money for. Some of those investments didn’t pay off. But it may not have been the fault of the text. Give that piece a second chance.

Self-published authors do this all the time (though probably not as often as they should). If a digital book isn’t selling well, there’s minimal cost and zero risk in repackaging the work and giving it a second go. Every editor has a list of books a mile long that they truly believed in, loved to death, but didn’t quite make a splash. Too often, this is blamed on the book or on consumers. Nearly as often, it is the wrong cover art, the wrong metadata, the wrong blurb, the wrong title, or simply the wrong time.

For the cost of cover art and an upload, a piece of valuable property can be brought out of the vault and sent out to customers. I imagine a spirited meeting once a month over coffee and scones, where editors can make their case for a book at least two years old that didn’t sell as expected. Perhaps they would want to look primarily at books for which they paid large advances, as the earnings are already in the red (so more of what is made would be kept in-house). These are probably the books they cared dearly about when they first saw them. Another $5,000 for a digital-only release is a drop in the bucket.

 

Click here to read the full post on Hugh Howey’s site.

 

The Rise of E-Books and a Shrinking Library Catalog

This post by Kate Rosow Chrisman originally appeared on Consumer Eagle on 4/7/14.

E-reading is on the rise, according to a January report by the Pew Internet project. Fully 50 percent of adults own a tablet or e-reader, and two out of five public libraries lend e-readers. But while libraries own their e-readers, the same can’t be said of the digital books on their virtual shelves. As a result, library patrons face long wait times to borrow what are essentially collections of bits and bytes.

Most local libraries purchase licensing agreements to e-books through a distributor. The purchasing agreements typically stipulate a time frame or number of uses. For example, a book may only be loaned out 26 times or for one year before it disappears from the library’s catalog. Often, the prices for these books are unreasonably high, according to James LaRue, CEO of LaRue Associates and former director of the Douglas County Library outside of Denver, Colo.

For a new bestseller, “You can buy [the print edition] as a consumer for $12.99, you can buy it for $9.99 as an e-book, but [publishers] are charging libraries for $84 for that book and only one person can use it at a time,” said LaRue.

For consumers, the hidden relationship between library and publisher is having a direct impact on access to materials. Avid reader Hilary Kennedy uses her local Washington, D.C. library to borrow e-books. “The wait list [for e-books] is ridiculously frustrating, because often the queue is 142 people long. It doesn’t make sense, because it’s a virtual book and the technology is there to distribute it to everyone,” she said. Moreover, it’s “aggravating when the library doesn’t have the e-book at all,” she said.

 

Click here to read the full post on Consumer Eagle.

 

Tom Weldon: 'Some say publishing is in trouble. They are completely wrong'

This post by Jennifer Rankin originally appeared on The Guardian UK / The Observer site on 4/5/14.

Ahead of the London Book Fair, the UK head of Penguin Random House insists his industry has coped with the digital revolution better than any other

The indie booksellers are shutting up shop, authors struggle to make a living, and more than 60% of 18-to-30-year-olds would rather watch a DVD than get their nose in a book. But as the publishing world gathers at the annual London Book Fair this week, one of the UK’s leading publishers thinks the notion of the book industry in crisis is just a cliched old story.

“Some commentators say the publishing industry is in enormous trouble today. They are completely wrong, and I don’t understand that view at all,” says Tom Weldon, UK chief executive of Penguin Random House, one of the biggest players in Britain’s book world.

As an up-and-coming publisher, he persuaded a teenage chef called Jamie Oliver to sign a book contract. He gets to edit Jeremy Paxman‘s prose and read the latest Ian McEwan manuscript. And since last July he has been at the helm of the UK division of the world’s biggest publishing house, after a mega-merger brought together Penguin, Random House and their 15,000 writers.

While a recent Booktrust survey showing that reading for pleasure is declining among young people might lead some execs to reach for the chablis, Weldon is convinced book publishers are doing better than other creative industries in adapting to a digital world.

“In the last four years, Penguin and Random House have had the best years in their financial history,” he says. “Book publishers have managed the digital transition better than any other media or entertainment industry. I don’t understand the cultural cringe around books.”

 

Click here to read the full post on The Guardian UK / The Observer.

 

LBF’s Digital Minds: The Golden Age or End of the Book?

This post by Roger Tagholm and Edward Nawotka originally appeared on Publishing Perspectives on 4/8/14.

The Digital Minds conference in London took a philosophical bent, questioning is this “golden age for publishing or the end of the book?”

Copernicus, Ptolemy, Einstein, Wittgenstein and Willard Quine (don’t worry…he was a US philosopher and logician) were all name-checked in a presentation at yesterday’s Digital Minds that was as abstract as the speaker’s hair. Bill Thompson from the BBC Archives gave a philosophical masterclass on what we mean when we refer to a book and how the print and digital versions are very different animals, one passive, the other active.

“A [print] book sits there. It will contain the same words every time you open it. A book is outside the stream. Like a neutrino [sic: it was that sort of presentation], it rarely interacts with the world or interferes with the thoughts of even a single reader. This is its merit and its damnation…It is printed, dead, done with. Furniture.”

An ebook, he continued, is a file, “and because it’s just a file an ebook is never finished, an ebook is never cleanly separated from the rest of the flow of bits, an ebook is active, part of a wider ecosystem.”

Thompson thinks the industry needs to find a new paradigm because at the moment “publishers, agents and authors still act as if printed books are the center of the universe, and all other forms of publishing revolve around the printed, bound text.

 

Click here to read the full post on Publishing Perspectives.

 

Europe Says No To Proprietary eBook Formats

This post by Mike Cane originally appeared on his Mike Cane’s xBlog on 4/1/14.

L’Europe va mettre fin aux formats propriétaires pour les livres numériques

Europe will put an end to proprietary formats for digital books

While the European Parliament will be renewed in May, the European Commission, which will also be fully reconstructed by the end of the year, embarks on a surprising activism: she finally grabs the file interoperability digital books, with the aim of forcing retailers using proprietary formats to end these systems.

Amazon and Apple, the two market leaders, are directly targeted. Currently, a digital book bought on Amazon.fr can only be read on the Kindle, the e-tailer reading lamp, or one of its applications. Reading lamp which does not accept the open format ePub. It is the same with the iBook Store, Apple’s digital library, which does not allow the reading on the terminals of the Apple brand.

Assuming this isn’t an April Fool’s item, what will happen?

 

After Amazon and Apple fail with their bribes lobbying, I think:

 

Click here to read the rest of the post on Mike Cane’s xBlog.

 

Publishing: Why You Should Care About Ebook vs Print Formatting

This post by Dean Fetzer originally appeared as a guest post on Joanna Penn‘s The Creative Penn blog on 3/25/14.

Introductory note from Joanna Penn: One of the fantastic rewards of writing a book is being able to hold a physical copy in our hands. Regardless of other definitions of success, the thrill never goes away.

I’m a huge fan of print-on-demand, and one of the most popular posts on the blog is Top 10 tips on self-publishing print books on Createspace by Dean Fetzer. Today, Dean is back to share a common question about formatting ebooks vs print.

– – – –

I get asked this question a lot: “Can I use my CreateSpace PDF for the ebook version?”

The simple answer is ‘no’. Well, you could, but I doubt you’d be very happy with the finished results — and more importantly, neither would your readers. Frankly, a PDF is the last format you should use to create an ebook from as it does so many things that you just don’t want an ebook to do.

 

Flow vs rigid formatting

With a printed book, you want to control as much as you possibly can, from how the text aligns to the headers at the tops of the pages to where the page numbers sit on the page: that all needs to be exact to provide the best printed reading experience you can for your readers.

Ebooks, on the other hand, need to flow. You’ve no idea what the person reading your book is reading it on, much less whether they use really small text or enlarge it so they can read it easily. Even if all you format your book for is the Kindle platform, each model varies in the way it displays the written word.

If your book doesn’t adjust to that, they’re not going to enjoy reading it.

 

Click here to read the full post on The Creative Penn.

 

Reading to Have Read

This post by Ian Bogost originally appeared on The Atlantic on 3/14/13.

Spritz doesn’t strive to fix speed reading’s flaws, but to transcend reading entirely.

If you’re a person who reads, you may have read about Spritz, a startup that hopes to “reimagine” reading. Like most tech startups, reimagining entails making more efficient. Spritz promises to speed up reading by flashing individual words in a fixed position on a digital display. Readers can alter the speed of presentation, ratcheting it up to 600 words per minute (about three times the speed the average reader scans traditional text).

This method, called rapid serial visual presentation (RSVP), isn’t new, but Spritz has added an “Optimal Recognition Point” or ORP to this display technique. They claim it helps readers recognize each word most effectively by focusing their attention on a red letter representing its optimal point of recognition. Public response to the technology has been tremendous. According to Spritz, over 10,000 developers have already signed up to develop “Spritzified” products.

Does Spritz work? Well, it depends on what you mean by “work.” As Olga Khazan wrote here at The Atlantic, speed reading has long been accused of sacrificing comprehension for convenience. University of South Carolina cognitive psychologist John M. Henderson further explains that Spritz’s ORP doesn’t improve matters:

 

Click here to read the full article on The Atlantic.