www.sustainyourspirit.com

I am Jabez L. Van Cleef, a poet and human rights advocate in Madison, New Jersey.  All of my work can be accessed at: 

www.SustainYourSpirit.com

This site gathers foundational spiritual texts from all over the world and interprets them in the common language of poetry. We currently offer 37 titles and have several more in process.  The purpose of this site is to provide you with the spiritual resources that you will need to cope with a distorted, depleted and alienated world. We have brought together texts in six categories, as listed below. All titles are available in the following formats: 1)FREE spoken word podcast on Gcast, Garageband, or iTunes; 2) E-Book (Kindle book); 3) CD; and 4) publish on demand  book. The podcasts are free. The books can be purchased from Createspace (an Amazon subsidiary linked to our site), or from amazon.com. We hope you will take time to listen and immerse yourself in the spiritual power of the human voice. And, we would like to hear from you, so send us an email:

mailto:  jabez.vancleef@verizon.net

Show, Don’t Tell 2.0: The “Wook”

In this year of revolution in the publishing industry, or rather, swirling around outside of the publishing industry, author Patrick Carman is taking the old admonition to “show, don’t tell” quite literally. Only half of the story he’s written,Skeleton Creek, is set down between the covers of the Scholastic book of the same name. The other half takes place online, in the form of videos, blog entries and a discussion group.

The Blair Witch Project The producers of the 1999 film, The Blair Witch Project, were the first to blaze a successful trail in utilizing online supplemental material to increase awareness of, and interest in, an offline product. The film tells the story of some college kids who set out to make a documentary about The Blair Witch, a mysterious and frightening figure in New England lore whose spirit is believed by locals to live on in the burnt-out wreck of her former home in the woods. The students never return from their filmmaking junket, but an investigation into their disappearance turns up their personal effects, including the video camera they were using and all the footage they shot. 
Tantalizing bits of that footage showed up on a Blair Witch website, and the teaser/whisper campaign about the mystery which followed was likely the first instance of true online viral marketing. By the time the film came out, there was a fevered level of interest in the legend of The Blair Witch, and the low-budget, independent film which followed opened to sold out crowds, going on to smash box office records wherever it played. Perhaps the most amazing thing about this story is the fact that the legend of the Blair Witch is entirely fictional, as is the story of the disappearing, documentarian college students.
 
Skeleton Creek Ten years after the Blair Witch phenomenon, along comes Skeleton Creek to blaze a new, multimedia trail for books. In this book aimed at tweens, Ryan and best friend Sarah investigate a ghostly mystery in their town: Ryan, through a journal which comprises the Skeleton Creek book, and Sarah, with videotaped footage of her detective work, which she posts online. Unlike Blair Witch however, the online footage is not merely videotaped excerpts of content from the story, nor supplementary material. 
Ryan’s journal contains periodic links and passwords the reader must use to go online and view Sarah’s videos, and the reader must read the journal and watch the videos to follow the investigation. The two elements are halves of a narrative whole, and in that sense, the “book” encompasses both the written content and the web content: a “wook”, if you will. When speakers at this year’s O’Reilly Tools of Change conference exhorted publishers to rethink their definition of the book, focusing on content instead of delivery system, this is exactly the kind of thing they were talking about.
While the multimedia, online approach isn’t right for every type of book, it’s probably right for many of them, fiction and nonfiction alike. Technical books have long provided online supplemental material, but Carman may be the first mainstream fiction author to dip a toe in the online pool, and the first to treat online material as an integral part of the narrative instead of an adjunct or mere promotional material. It’s working: Skeleton Creek is currently the #1 bestseller in the Children’s Books category on Amazon, and a sequel is scheduled for release in September. 
The multimedia presentation speaks to teens and young adults, who themselves spend considerable time online, texting, tweeting and blogging. Characters in their same age group who engage in these activities are much more ‘real’ and relatable to the target audience. If you’ve got a contemporary or futuristic manuscript aimed at a YA or collegiate audience, particularly if the story has a strong visual feel, you can easily follow in Carman’s footsteps to create a multimedia wook of your own. 
Instead of transcribing your character’s journal or blog entries into your manuscript, create a blog in the character’s name and direct readers to a first-hand experience of reading the blog. Populate your character’s profile with information to flesh that character out into a real person. Would one or more of your characters have a Twitter, Flickr, Facebook or MySpace account? Give them those accounts, and let their respective parts in the story unfold on those sites. 
It’s easy enough to shoot videos and upload them to a blog, website or YouTube using a Flip Mino camera, and so long as your characters are not supposed to be professional filmmakers, the low-budget feel of those videos will only add to the realism of your story. If crucial clues or character background lie in a given character’s artwork, photos or original music, put that art or music online for the reader to discover and interpret for himself when the story takes him off the printed page. 
Be careful, though; any such material you post online must be original or licensed from its creator, and you must have a signed release form from any person who appears in your character’s photos. Only stock photos can be used without individual, signed releases.
Just remember that a wook is not the same thing as a book with supplemental, online material. A wook is a multimedia presentation that encompasses both printed and digital material, and engages the reader to interact with the online material in real life. With a wook, the consumer isn’t reading a story, she experiences an adventure right alongside your characters. She takes an active role in piecing the story together herself. 
Now that’s what I call rethinking your definition of the book! 

April L. Hamilton is an author and the founder of Publetariat.

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The Life, Death And Rebirth Of The Book

This article, by Hollie Shaw, originally appeared on The Financial Post on 3/14/09.

A funny thing happened as electronic readers have become more popular: So have regular books.

Print has been declared dead many times, but for aficionados of electronic readers like the Amazon Kindle, that might just be true.

"I love this thing," crowed one consumer reviewer on the CNET review board about Kindle 2, a new version of the immensely popular wireless reading device that was introduced solely to the U. S. market in late 2007. "I like the convenience…. Someone recommended a book to me at the doctor’s office–I had it in less than three minutes."

Described by its fans as the literary equivalent of Apple’s revolutionary iPod MP3 player, the Kindle’s biggest endorsement came in the form of talk show queen Oprah Winfrey, whose raves for the US$359 gadget on her show last October led to the Kindle running out of stock weeks before Christmas for the second year in a row.

Amazon also introduced an application last month allowing Kindle e-books, which are downloaded from Amazon.com,to be downloaded to an iPhone. While e-books still account for far less than 1% of the market in Canada and the U. S., their proponents are convinced electronic reading devices could become as ubiquitous as cellphones as their technology improves, as they come down in price and as the environmental and dollar costs of using paper continue to take a toll.

"We are not looking at a major shift from reading physical books to electronic books over the next 12 to 18 months," said e-commerce analyst, author and literary agent Rick Broadhead. "I think people will grow accustomed to it. The best test of the market is kids who will be introduced to books in that form. They may develop a preference to [reading on] electronic devices because that is the environment they are growing up in."

The folks at Amazon are tight-lipped as to when — if ever — the Kindle will become available in Canada, even though the retailer has operated a separate Amazon. caWeb site in this market since 2002.

"We know that our international customers are interested in Kindle and we look forward to making it available internationally," said Drew Herdener, Amazon.com spokesman, in an e-mailed response. "We have not announced any specifics."

Currently, the only dedicated e-book reading device for sale in Canada is the Sony Reader, which has two models retailing for $300 and an enhanced version with more memory that costs $400.

Since the Reader’s introduction into the Canadian market a little more than a year ago, its per-capita sales volume has outpaced that in the United States, said Candice Hayman, spokeswoman at Sony of Canada, but she could not give specific figures.

Still, the rise of e-books is not hurting Canadian book sales.

Sales have only become more robust heading into the recession, with book unit sales 6% higher in the last three months of 2008 than they were during the same time period in 2007, according to BookNet Canada, which tracks retail sales. In January, unit volumes jumped 10% year over year.

"It’s huge," said spokeswoman Morgan Cowie. "We can’t really say why it is happening, all we can see is that it is obviously the case that people are still buying books."

 

Read the rest of the story at The Financial Post.

AMAZON CONNECT SYNDICATION

Everyday I spend a few minutes catching up on posts in the Amazon Daily Blog section of the Amazon.com home page.  I noticed a lot of authors that I follow on Amazon always had posts there that were syndicated from their own personal blog.  Only recently did I discover how to do this myself, and I love it!  After updating my blog, MySpace, Facebook, and Twitter, my Amazon Blog often got skipped over.

 

While I still find the blogging system on Amazon to be a bit archaic, I still believe in it’s purpose and I’m glad that thanks to the syndication option, I don’t have to worry about updating it now.

 

I’d love some feedback from other authors who are part of the Amazon Connect program on new ideas or ways to use it to your advantage.  What’s working for you?

 

Any thoughts?

 

-Shannon Yarbrough

www.shannonyarbrough.com

Interview With Doyce Testerman – Twitter As A New Medium In Authorship, Pt. 1

Doyce Testerman is an author who’s writing experimental fiction on Twitter, the micro-blogging web application which allows a maximum length of 140 characters (including spaces).  Instead of just ‘tweeting’ a novel one line at a time however, Doyce tweets in the character of Finnras, the protagonist of his story.  In this interview series, Doyce talks about the project.

P: Describe your serialized, flash fiction Twitter project. Are you building a novel one tweet at a time, or do you view the project as more experimental in nature, without a specific outcome in mind?

DT: Well, the story itself is a kind of sci-fi yarn – it has those trappings – the spaceships and the eerie, emotionless pre-teen pilot and the multilegged aliens and all that; that’s the window dressing, and it’s fun stuff to play with. That said, the heart of the story is really about the captain – Finnras (or @finnras, if you like) – and his search for his daughter and what he’s going to sacrifice to get back to her. All my stories are eventually about people; I don’t think I’m particularly unique in that regard.

Am I writing a novel one tweet at a time? No, I don’t think that’s what I’m doing. Now, for the sake of folks who don’t do Twitter but who still want to follow the story, I’m compiling the tweets on a blog, which I set up so that you can read each month’s posts top-to-bottom, but even when they’re read that way, it’s still not like reading a traditional novel.

First, the format of the story is something like a first-person private journal, so the language itself is terse, but it’s more than that: the constraints of the Twitter format (140 characters, and my own desire not to use any abbreviations or truncated words) require that you encapsulate far more action into a single post than you ever would in 140 characters using the typical style of storytelling found in a novel.

In part, that’s kind of encapsulation is necessary to keep the story moving at an enjoyable pace – it would take something like 25 twitter posts to get one page of a normal novel out, and each of those individual posts would be pretty boring… and people would hate you for spamming them like that – overall, not really the response I’m going for. So no: not a novel-via-twitter.

At some level, it’s obviously an experiment – to a degree, it feels like I’m writing one panel of a graphic novel every post, and in a lot of ways there’s a similarity between what I’m doing and any other kind of sequential story telling. I call it ‘serial micro-fiction’ for a reason: the old serial adventure stories always ended with a cliffhanger and I try to do something that with each post – leave the story on an "ooh, and then what happens?" note.

P: What motivated you to try Twitter flash fiction? Is it primarily about the creative challenges and rewards of working in a new medium, or leveraging social media to build awareness of, and interest in, your work?

DT: First off, let me give proper recognition to my two biggest inspirations. The first was @twitlit, which was probably the first thing I followed on Twitter, and the other is @othar.

Twitlit is this simple, genius little project that posts the first sentence from a book, and a link to where you can go find that book. I follow it for those sentences — they showed me how much story you can compress into one sentence.

Othar is – I believe – written at least in part by comic book genius Phil Foglio, and is essentially the diary of one of the minor characters from his Girl Genius comics — someone he basically didn’t have time to draw a whole book about, but who had some stories in him. I’d actually started writing Finnras’ story on twitter about a year or more ago and kind of let it fall off my to-do list, then I found Phil’s @othar twitter, and it really inspired me to get back to this project. Now, with those props given…

A big part of doing this is the challenge of working in a new medium. Not the biggest part – this will sound corny, but my biggest reason for doing this is just the joy of doing it; I am enjoying the hell out of every single post – I am flat-out having a great time with it, and I look forward to doing every new post.

But to go back, working this story out in a new medium is part of that fun, and definitely part of the reward. Composing each post is like putting together a haiku — the limitations force a tremendous amount of creativity and concise word choice — getting it right is a big reward, though sometimes it takes time to get there; I’ve spent what some might think is way too much time composing some of these 140 character posts.

And frankly, I think it’s long past time that writers look at new mediums for their work. Paper is just a medium (a sentiment I’m essentially reTweeting from this year’s Technology of Change conference), and as our world (and the smaller publishing world within it) changes, it makes sense for writers to take a look at the tools around us and see if there aren’t some that we overlooked. Artists and sculptors do this sort of thing all the time; "Maybe I can paint on this building, maybe I can make something out of this old car… wait, even better: maybe I can paint on this building with this old car! Genius!" Tom Waits likes to go into hardware stores with a mallet and see what kind of sounds he can find.

What do storytellers use? Spoken words… and paper. That’s it. Very recently, people have considered the still hotly-contested idea of taking the-thing-that’s-on-the-paper and reproducing that exact same thing electronically, and that’s good, but that isn’t storytelling intrinsically designed for the electronic medium – I mean so intrinsically designed for that medium that it doesn’t actually translate well back to paper or spoken words.

Maybe this story about Finnras is that kind of non-transferable thing – if so, I’m comfortable with that – it’s enough that it’s fun for me and for the people reading it.

Now, with all that said, I’d be lying if I claimed I wasn’t aware that people following and enjoying @finnras (or even @doycet) might buy a book I wrote or an anthology I’m in — obviously, that kind of stuff is important. Today, writers really need to either build or be part of a community in order to enjoy some success, but for me that doesn’t mean "Doyce, you have to get on Facebook and Twitter and ping.fm and post on a blog and get people following you so that you have an audience!", it means "People like other people (even authors) a little better if they feel like they’re connected to them. Go out and connect with people; don’t be a dick."

P: You have a background in the world of roleplaying games. At this year’s O’Reilly Tools Of Change conference, Jeff Jarvis remarked that people who subscribe to World Of Warcraft are essentially paying to participate in the creation of a group narrative. Do you agree?

DT: That’s an interesting statement, really, but I don’t know that I really agree with it. Perhaps for some players who are very into the meta storyline that’s unfolding through an online game (be it WoW, LotRO, City of Heroes or what have you), that’s part of the payoff, but even then I’d say what they’re paying for is the right to participate in Hamlet as Rosencrantz and Guildenstern (or, far more often, as Spear Carrier #2 and #3).

You can view the unfolding narrative from a front row seat, but I don’t think that’s participation in any but the most rudimentary sense — when it comes to the Big Story (as opposed to your personal story) you have no influence or control over what is or isn’t going to happen. You might be participating in the narrative, but you’re not participating in the creation of the narrative. That’s nothing against any of those games; I enjoyed WoW for a couple good years, I still play a couple other games — heck, I met my wife online.

To me, to really have some level of participation in creation, the players need to have real say in what’s going to happen — if, for example, you were ‘playing’ Hamlet – playing some of the characters, you should have some influence over the outcome: maybe Hamlet doesn’t die… maybe he and Ophelia blow the whole murder drama off and elope while Laertes conducts an affair with Gertrude and they conspire to kill the King. Or something. The point being that I think the players should have influence over the story to be truly said to be participating in the creation of a group narrative.

Face to face, ‘old-school’ pen and paper RPGs have the advantage in this arena over online MMOs — I think only EVE Online really gives the reins entirely to the players of the game, with crazy and often fascinating results.
 

P: Is the @finnras project your first undertaking as an author, and if so, why did you choose that route over the more traditional approach to writing (i.e., write, revise and polish a manuscript)?

DT: Oh, definitely not. I’ve been writing pretty much my whole life. I’ve put some serious focus into it over the last five years or so, and since then I’ve sold a number of short stories to publishers’ anthologies and ezines — even won a couple awards. I’ve got a couple novels completed, and a couple more in progress.

With my second novel, Hidden Things, I’m going through the entire traditional publishing cycle — that includes a number of pretty serious rewrites, making submissions to agents, eventually finding a great agent who agreed to represent me, then submitting to editors, and so forth. That’s an ongoing project; right now, I’m working on some suggestions from an interested publisher that are pretty fun — I’m excited to see how it’ll turn out. I may think the publishing industry needs an overhaul (both from the publishing side, but also from the point of view of author expectations), but that doesn’t change the fact that it’s a real pleasure to work with people who know how to make a story better and who like yours well enough to work on it with you. I’m getting a chance to do that right now with Hidden Things, and it’s taught me a lot.

Of course, at the same time, I’m doing Finnras’ story, and I’ve participated in close to a half-dozen ‘storyball’-type collaborative projects with some great people. I’m a tech geek and a pretty early adopter, and when I start playing with a new thing, one of the first things I ask myself is "What can I create with this? What would that look like? Would it be cool? Will it be fun?"

I asked the same thing when contemplating traditional publishing — bottom line, I like doing all of it; each different method and medium is fun and rewarding in different ways — they each teach you different things. Traditional publishing teaches you, above all, discipline and determination. Self-publishing – however you do it – teaches you about the nuts and bolts of publishing and self-reliance. Writing on Twitter teaches facility with language and how important small choices can be; it’s a little zen, really — like working on a bonsai.

But I think it’s all worth doing, even if you ‘fail’ (whatever failure looks like for you) – especially if you fail; failing teaches you a lot. You have to fall down a lot before you figure out how to stay on your feet.

"It’s all about falling down." Something I’ve been known to say on occasion.
 

This interview will continue with parts two and three next week.

DRM on the Kindle – an update

This is cross-posted at Teleread.org.

A few weeks back I posted on Teleread about Jew Bezos’ take on DRM on the Kindle. Bezos said that copyright holders can choose to include DRM in their Kindle books if they want it, but my contention was that anyone who uploads content to the Kindle through the Digital Text Platform (DTP) did not have this option. I made that assertion because there was no information on the DTP about how to add DRM to a book, and there is certainly no check-box on the upload interface that lets a user choose to DRM the content or not when Amazon prepares it for publication.

 

Well, it looks like the option is available after all — in a manner of speaking.

After some investigation I started to see that most of the books I downloaded that were published on the DTP did not have DRM. To figure this out, all you have to do is change the extension from .AZW to .PRC or .MOBI. Then the files will open in any Mobipocket Reader program or supported device if they are DRM-free.

 

So, I contacted Amazon to see what they would say about the issue officially. The response I received was enlightnening:

 

Using Amazon DTP, publishers have the ability to add or omit DRM from their submissions. If you use the DTP conversion, the default will be DRM-Free. You can, however submit a mobipocket file through DTP, which can have DRM when it was created. If this is the case, then DTP will honor the DRM.

 

That little bit of information is a game changer. I would venture to guess that the majority of individuals and companies using the DTP do not have any idea about DRM, and even fewer know how to effectively use Mobipocket Creator to make a decent eBook file.

 

I would encourage Amazon to make this option more prominent on the DTP and give users a front-and-center option for selecting DRM or not. A link to the Teleread DRM Primer would be a good addition, too.

 

Joshua Tallent is an eBook guru in Austin, Texas. He offers Kindle eBook formatting tips and tricks at his KindleFormatting.com website, as well as formatting assistance for authors and publishers.

Facebook: How authors can use it for book promotion

 Facebook has more than 175 million active users worldwide. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria. The fastest growing demographic is those 30 years old and older (and you can bet a whole lot of them read books!).

It can therefore be a powerful place to promote your book and yourself as an author. Here are 5 ways you can use it for book promotion: 
 

  1. Set up your own personal profile and start making some friends. If you are a complete beginner, check out these “How to use Facebook videos” on YouTube. You can find my personal profile page and friend me here http://profile.to/joannapenn    

     

  2. Set up a Group. You can set up a group for your book or for yourself as an author here. You can also get a memorable URL instead of the incomprehensible one Facebook gives it.

Here are some related groups to check out:

 

For the other 3 ways to use Facebook for book promotion – check the original post out here. 

Should You Create a Kindle Book? An Author's Guide

March 8 -14 is Read an E-Book Week. In keeping with the spirit of the event, I thought I’d try to summarize what an author should know about Kindle, the e-reader from Amazon.

I’m going to assume that you’ve heard about the Kindle but you don’t really know too much about it. My aim with this post is to provide enough information for you to evaluate the market and figure out if it’s worth pursuing. So let’s get started. 

 

What Is the Kindle?

  • The Kindle is a dedicated e-book reading device, meaning it reads e-books, along with some newspapers and magazines, but not much else. Version 2 of the Kindle was released in February of this year.
  • It uses E ink technology for the display. E ink is very different from a computer screen or the screen on, say, an iPhone. It is not backlit and so the experience of reading on a Kindle is very much like that of reading off paper. There’s no eye strain and it can be comfortably used for long periods of reading.
  • The Kindle is relatively small and lightweight. It weighs just 10.2 ounces and has a 6″ screen on the diagonal. It’s very convenient for carrying, and many users appreciate its portability over heavy books.
  • The Kindle 2 can hold about 1,500 books at a time.
  • The device currently sells for $359 USD.

There are many video reviews online that will give you a more detailed look at the Kindle and its features. Here are a few good videos I have found:

Who Uses a Kindle?

  • Amazon will not release any sales data about the Kindle devices so no one really knows how many they have sold or who is buying them. Guesses from industry watchers range from 300,000 units sold to as high as 500,000.
  • Contrary to what you might intuitively guess — that the biggest users are kids of the ‘Net generation — anecdotal evidence points to users 40 years of age and up as the primary market. This older audience appreciates the resizable type, the light weight and portability, and the convenience of instant access to content. Typically, they also have more money and are able to afford the $359 ticket price.
  • Oprah Winfrey endorsed the Kindle on her show in October 2008, raising the device’s profile with the public in a big way. Demi Moore twitters about how much she loves her Kindle.
  • Right now, the Kindle is only available in the United States. There is some speculation that version 3 will be available in other countries, but Amazon has yet to confirm that this is true.

What About the Content?

  • There are about 245,000 book titles currently available in the Kindle format, including 102 of 111 current New York Times bestsellers.
  • Amazon reports that Kindle books have been selling briskly, now accounting for about 10% of sales for titles where both print and Kindle editions are available.
  • Kindle books are proprietary files. The files are wrapped in DRM (Digital Rights Management) technology, meaning they are encrypted. They can only be read on a Kindle or on the Kindle app for the iPhone. There is a great deal of debate and criticism in the publishing industry over Amazon’s choice to encrypt its files. Many publishers are pushing to standardize e-books around an open file format called ePub. (More on that in a later post.)
  • The typical price for a Kindle book is about $9.95. Amazon keeps a 65% commission on each sale. This is higher than the 55% commission they keep on print book sales.

What’s the Upshot?
While Amazon has taken its share of criticism over the Kindle for a variety of reasons — some of it well deserved — it can’t be denied that the device is helping bring e-books to the mainstream and creating new opportunities for book sales.

If you are an author with an existing print book, or one in production, publishing a companion Kindle version is pretty easy and inexpensive. For a small additional investment, you can make your book available to an audience that craves new content and wants it quickly. This audience is relatively small right now but will continue to grow over time. It’s almost certainly a good investment to make.

Jennifer Tribe is a principal at Highspot Inc. where she helps business owners publish their non-fiction books.

Books in 140: An interview with Twitter book critic Erin Balser

This piece, by Mark Medley, was originally posted on The Afterword on 3/10/09.

Erin Balser is the founder of Books in 140, the popular Twitter feed in which a book is reviewed in 140 characters.

 

By day, she works in the marketing department of the University of Toronto Press. The 24-year-old East Coast transplant exchanged e-mails with the Post‘s Mark Medley about the difficulties of short reviews, the site’s popularity, and the future of publishing.

The Afterword: Where did the idea for Books in 140 come from?

Erin Balser: I wanted to use social media — Facebook, my blog, Twitter, etc — as a space to better participate in the book community and validate the
ridiculous amounts of reading I do, but I couldn’t think of an original angle to approach them from. I had started to use Twitter as a means of networking and connecting professionally when it came to me — Twitter could give me the originality I was looking for while participating in the always-growing online literature community.

Previous to this, were you writing book reviews for any magazines or websites?

No, I wasn’t. But critique was a large part of my education and I was always talking about books, buying books for others and recommending books. Book reviewing, I think, is a natural extension of that.

So how hard do you find it whittling down a book to 140 characters?

It’s not as tough as it seems. I’ve been using Twitter for about two years now, so I think I’m used to the 140-character limit. I think it’s not the format of the review that makes it difficult so much as the books I’m reviewing. And some books are easier than others.

You’re up to almost 1800 followers — that puts you in the top 20 in Toronto. When did Books In 140 really take off?

Top 20 in Toronto? I had no idea! I started Books in 140 in October 2008 and it’s been an exponential rise from there. It was very much an organic, word-of-mouth thing. My followers have been amazing at promoting me with retweets, Follow Friday and more.

The book community — whether authors, publishers, ‘zines, or journalists — seems to have especially embraced Twitter. Why do you think that is?

Readers seem to seek out a vibrant community in which they can discuss books and social media is a logical extension of this. This curiosity and desire to communicate, coupled with the contraction of traditional media has those who are eager to share, participate and learn looking to other options through which to do so. The openness of Twitter really encourages these types of connections.

Read the rest of the interview at The Afterword.

Free & Discounted Ebooks During Read An Ebook Week!

March 8 – 14 is Read An Ebook week, and in honor of the event many authors who publish their books in electronic format are making those books available for free or at a discount for a limited time. 

 

Some of the books on offer from Publetariat contributors, members and friends are listed below (click each cover to read more about each book and access download links).  See this page at Smashwords for even more free and discounted ebook selections—note that you may need to click through to each book’s detail page to view the coupon codes that allow you to buy the ebook for free or at a discount.

Authors who are offering their ebooks for free or at a discount and are not listed here, feel free to add to this list via the comment form at the end of the article.

RealmShift – Supernatural thriller from Publetariat contributor Alan Baxter – available in multiple formats at Smashwords – use the coupon code displayed on the book’s product page at Smashwords to download for 50% off!  Be sure to check out Alan’s other supernatural thriller, MageSign, also at 50% off on Smashwords this week.

 

 

 

 

 

 

Kept – Supernatural romance from Publetariat contributor Zoe Winters – FREE!

 

 

 

 

 

 

 

As The World Dies: The First Days, A Zombie Trilogy – Supernatural thriller/horror from Rhiannon Frater – available in multiple formats at Smashwords – use the coupon code displayed on the book’s product page at Smashwords to download for 49% off!  Be sure to check out Rhiannon’s other two books on the site, Pretty When She Dies: A Vampire Novel and As The World Dies: Fighting To Survive, which are both also available for 49% off.

 

 

 

How To Enjoy Your Job – nonfiction from Publetariat contributor Joanna Penn – available in multiple formats at Smashwords – use the coupon code displayed on the book’s product page at Smashwords to download for 49% off!

 

 

 

 

 

Boob Tube – Chick lit from Publetariat contributor Mark Coker, co-written with Lesleyann Coker – available in multiple formats at Smashwords – use the coupon code displayed on the book’s product page at Smashwords to download for 49% off!

 

 

 

 

 

Snow Ball – dark, comic mystery from Publetariat’s founder, April L. Hamilton – available in multiple formats at Smashwords – use the coupon code displayed on the book’s product page at Smashwords to download for FREE!

 

 

 

 

 

 

Adelaide Einstein – comic fiction/chick lit, also from Publetariat’s founder, April L. Hamilton – available in multiple formats at Smashwords – use the coupon code displayed on the book’s product page at Smashwords to download for FREE!

 

 

 

 

AND NOW, as a special reward for those of you who read all the way to the bottom of this piece and are paying attention, here’s another special gift from Publetariat’s founder in honor of Read An Ebook week.

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Book Covers: Tips and Resources

 Cover design is an incredibly important part of the publishing process. If you are published by a publishing house, you probably won’t have much say in the matter. But for self-published and indie authors, this is a key topic.

You want people to pick your book out from the others in the store, or from the website. Here are some tips and resources you can use to stand out. 

 

Get some inspiration

·         Book cover examples : lots of book covers to give you ideas for yours . Some are terrible covers but probably sell a lot of books (Warren Buffett), some are brilliant and eye-catching (Leather Maiden), and others go for plain and simple (Secret of Scent).

·         The Book Design Review Blog – examples and commentary on book covers

·         Archive of book cover designs and designers – over 1000 covers to view

·         Cover as brand – how Penguin uses the classics look. Also, think “For Dummies” range and other book brands where the cover distinguishes the content.

 

 

Top Tips for book covers:

·         Remember you are selling on the internet (as well as bookstores). Your cover needs to be clear and legible even at Thumbnail size. Make it clear and eye-catching. Always include your website somewhere on the cover.
 

·         Spine Tips: Keep plain colours near the spine. I learnt this the hard way by having multicolours which bled onto the spine on some print runs. I will keep plain colours as background in the future to avoid this. If you are making your own files for upload to a Print-on-Demand site, use a spine calculator to check the width.

·         The back cover is sales copy. It should include headline and blurb text. Make it like a sales letter so they want to read inside.  The headline should be in different size font so it stands out.

 

·         Don’t print the RRP (Recommended Retail Price) on the back of the book. If you are selling overseas then it will be in the wrong currency and you will sell it for different prices to different people anyway. Bookstores will price it if they take it and you can sell it for whatever you want.

 

 

Make your own cover – here are some helpful sites:

 

·         Dan Poynter (guru of self-publishing) has a fill in the blanks Book Cover worksheet.He also has a short document for sale which has some interesting points.
 

·         Interactive book cover creator – quite a cool gadget
 

·         Publishing learning centre at Cafe Press – lots of great technical information about how to design one yourself.
 

·         Buy images online at a number of sites. If you find an image online that is not for sale, then approach the photographer or site for permission to use. www.iStockPhoto.com has millions of images. I use this site for book cover images as well as for my websites.
 

If it’s all too hard, get it designed for you – here are some of the sites I found online (although I have not used myself).


·         Book Cover Express – email for price list

·         Book Cover Designer – various options from ebooks to hardcover, can also do type-setting

·         Book Cover Pro – some very nice covers on here. You can buy their software, use their templates or they will do a custom cover based on a template for US$275

·         Killer Covers  – for ebook covers that look good as thumbnails – for $117

·         Get a professional designer from Elance – post your project and get bids from professionals 
 

(First posted at The Creative Penn)  

Review of Review Sites

I came across this site today: Club Reading. It’s a list of review sites and provides "reviews" of each site.  The site itself is a division of Bards and Sages Publishing.  Heard of them? Me neither.  While their list is thorough and fun to read, I think they accuse too many sites of "trying too hard to sell the book."  Ummm….last time I looked we were reviewing books, weren’t we?  While thorough, the POD section is quite lacking, listing only 3 review sites as I write this.

Read an eBook Week

Next week is the fifth annual Read an eBook Week.

This great promotion is being supported by a large number of companies and authors, all of whom want to see eBooks succeed and become part of the public consciousness. Some of my own clients have given me permission to offer their books as free downloads next week (http://kindleformatting.com/ebookweek.php). Do you know of any other free downloads or great eBook promotions connected to the event? Let’s create a master list here (in addition to the ones listed on the official site). Post your links in the comments.

Joshua Tallent offers eBook formatting and related services to authors and publishers, with specific emphasis on the Kindle and Mobipocket formats. Visit his website, KindleFormatting.com, for useful information and Kindle conversion assistance.

The Kindle Revolution

This article, by Marion Maneker, originally appeared on The Big Money on 3/4/09.

Digital readers will save writers and publishing, even if they destroy the book business.

Amazon announced the second iteration of its Kindle electronic reading device last month. The next day, HarperCollins announced that it would close its Collins division to substantially reduce head count and limit the number of books it acquires to publish. It was almost as if Harper was acting out a ritual dismemberment upon hearing the news.

There was, in fact, no cause and effect between the two events—but there ought to have been. The Kindle may be little more than a novelty device today. With each passing day, though, it begins to have the potential to change the business model for writers of all types and stripes. As for Harper, the layoffs were the caboose in a long train of publishing industry firings that began last fall. Think of the causal chain here as the beginning of the beginning for digital delivery of written works and the beginning of the end for the corporate publishing conglomerate.

Why are the publishers cutting back? Sales aren’t exactly down across the board. Look at Simon and Schuster, one of the first to cut jobs: Its sales were up 1 percent in the fourth quarter (though profits were down). Nor is S&S on the defensive. In her year-end letter to employees, S&S head Carolyn Reidy exhorted her employees not to turn tail and run: "This is precisely the moment—when established routines do not yield the customary results—that we must take chances and embrace risk."

The risky part of the business—best-sellers—isn’t really the problem. Though how to manage that risk has become a serious problem for several houses. What’s eating into publishers’ profits is the slowing of backlist sales. Penguin CEO David Shanks told the industry’s news hub, Publisher’s Marketplace, that backlist sales—where they get most of their profits—were slow in October and November. In December they were back to normal based on the success of a series of vampire books, which is really backlist selling as frontlist.

Backlist is slowing because traffic at the bookstore chains is slowing. Barnes & Noble’s holiday sales were down nearly 8 percent as measured by same-store comps. Retail was bad everywhere in the fourth quarter, but for the year, those comps were down more than 5 percent. Ironically, the book chains are falling victim to the same disease that killed the independent bookstore. High-margin sales—big best-sellers that come in the back of the store in a shipping box and leave through the front with a customer in the space of a few hours or days—have migrated to other outlets. When a book is running hot, most sales don’t take place in bookstores at all. They’re at Costco and newsstands and grocery stores and dozens of other nonbook book outlets. Meanwhile, back at the Barnes & Noble, the low-margin books—those worthy backlist titles for which the store must pay a lot to store on the shelves for weeks or years just so they’ll be waiting for you when you finally come looking for them—are clogging up the system.

Think of it this way: Borders and Barnes & Noble pay lots of rent on large stores filled with backlist books in the hope that the cornucopia of titles will attract you to them. But, in truth, you go there to read magazines, drink coffee, and loaf. You’re not buying many of those backlist books when you’re there.

Forget all the myths about the book business: the parties, the poring over manuscripts, and passionate arguments. The book business is a distribution business, pure and simple. It’s about getting the words and ideas of a writer into the hands of a reader.

In the old days, publishers had to get the books piled in the bookstore so readers would notice them when they came in to buy. They also needed to get them reviewed because that’s where book buyers learned about books. Book publishers made nice profits by proving their mastery of everything from getting the cheapest printing and most efficient trucking to having clout with bookstores and reviewers.

Few readers buy books based upon reviews anymore. Listen to Farrar Straus and Giroux’s editor in chief, Eric Chinski: "Reviews don’t have the same impact that they used to. The one thing that really horrifies me and that seems to have happened within the last few years is that you can get a first novel on the cover of the New York Times Book Review, a long review in The New Yorker, a big profile somewhere, and it still doesn’t translate into sales."

What does translate into sales? A direct connection to the reader. That comes from publicity or word of mouth. What publishers pay for when they pursue the high-risk strategy is access to publicity—fame in one of its many forms or something sensational—or their sense that a book will tap into a kind of social currency. That’s everything from the next hot idea to the next book club must-read.

Continue reading this article on The Big Money.

BelleBooks, Inc.: Ringing Them Bells

This profile of BelleBooks, by Joyce Dixon, originally appeared on the Southern Scribe site in 1999.  Now that BelleBooks is an established and successful independent press, this backward glance provides valuable insight into the beginnings of a winning start-up.

Sharing stories of their southern roots was the dream of six veteran authors, and last year that dream became reality with the partnership of BelleBooks, Inc.

The authors, each successful in her own right, include: Debra Dixon, Sandra Chastain, Deborah Smith, Virginia Ellis, Donna Ball and Nancy Knight.

One of the nice surprises since forming BelleBooks, says Virginia Ellis, “… has been the response of people to six women sticking their necks out and forming a small press. Everyone is so excited for us and that has translated into sales. I got the feeling that we were out doing something that many people dream about–starting our own company and writing what we love.”

The idea of publishing was born in Donna Ball’s Tennessee cabin, which has become a writers retreat for the group. Debra Dixon explains, "As we began discussing exactly what type of project our first title would be, we found ourselves trailing off into stories of growing up Southern. We had tears in our eyes from laughing and lumps in our throat from emotion. After that particular brainstorming session, there wasn’t much question as to what kind of project the launch would be."

"In the process," adds Virginia Ellis, "we discovered our ability to work together. This ability naturally found a creative outlet in planning a book in which we could all participate–separately but together."

The decision to form a small press over submitting their anthology to established publishing houses could be summed up in one word — control. "Both artistic and marketing control." Debra Dixon continues, "We each have agents and New York publishers and editors, not to mention the marketing departments of the big houses. Book publishing at that level is about sales, about very commercial work.

"Big publishers are leery to let an author ‘out’ of her niche. They often fear disappointing readers by not publishing more of the same. The prevailing philosophy is, ‘Readers want what they want and don’t give them anything else.’ Creative people find that very limiting. Forming a publishing house gives us control over work that doesn’t mesh with the New York publishers’ views of our niche. Control of the work allows us to experiment with cover design, marketing and voice. The entire concept is very appealing. Producing the launch title only whet our appetite for the opportunities and possibilities that exist."

There is also the element of independent southern women and a dash of pioneer spirit within these authors. Virginia Ellis speaks to this nature. "Forming our own small press seemed to be the answer to our quest to write from our hearts, not by ‘house rules.’ Also, we, the six of us, write for different mainstream publishers and have different agents. The chances of selling an anthology or any other collaborative work with so many hands on the project are pretty slim."
 

Each partner in BelleBooks brings their own talents and business experience to the group. Yet forming a small press can be daunting for anyone. "It’s a fulltime job!" states Deborah Smith. "Even with six of us sharing the duties, there’s a tremendous amount of work involved in doing it well. The paperwork, the cover art, the book design, editing, marketing, warehousing the printed books—all these things take a lot of time and effort."

"We’ve had to step out of our comfortable offices and rush out into the world with our ‘baby book’ in our hands," adds Virginia Ellis. "Working the production side, I have to deal with the actual building of our ‘widget,’ an entirely different process from writing."

Former business consultant Debra Dixon keeps the group grounded. "As President of this rowdy bunch of creative souls, my task has been the difficult one of dragging feet back down to earth. There is a real tendency when reality exceeds your expectations to take on too much, too soon. It’s human nature. So, we’re learning how to reach for the stars while taking the tiny baby steps that build a secure foundation for the company."
 

Their debut anthology, Sweet Tea and Jesus Shoes, followed the normal editorial rules known so well by these authors. Debra Dixon describes the experience, "We had discussed the kinds of stories we wanted and the areas of growing up Southern that we felt should be included in the book. Authors who felt they had a story that fit volunteered. However, since BelleBooks–even for the company founders–has an editorial protocol to be followed, stories were submitted to the editor and each author worked the process much the same way one works with the big publishers. The editor had ultimate responsibility for guiding the collection once the concept and general story ideas where hashed out. Editorial and production worked on placement of stories, etc. to create a "read" of which we are very proud."

Sweet Tea and Jesus Shoes was published in May 2000, and in that short time these authors have discovered sweet memories. Deborah Smith is touched by "the depth of appreciation for nostalgic fiction. People appreciate the stories because they recreate childhood memories."
 

Debra Dixon is naturally impressed by the business success. "In just a few short months we’ve climbed more than 2/3’s of the way to our 12 month sales goal. Reviews have been staggeringly positive. Being selected for review in Today’s Librarian and having the collection mentioned in Publishers Weekly "Fiction Notes" were definite high points. We’ve met our distribution goals in the number of accounts opened.

"We’re delighted to be an open stocking vendor for Baker & Taylor, and to be selling well through bookstore special orders with Borders, Barnes & Noble, Amazon and B&N.com. Independents have been very supportive. Virtually Southern books sold over 130 copies of the book at our launch booksigning and I believe their sales now top 200 copies. The most amazing thing is that even with all of this ‘good’ news, we’ve barely scratched the surface of distribution and book placement."

"The readers of Sweet Tea and Jesus Shoes consistently said one thing, ‘We want more!’" beams Virginia Ellis. "So, we have come up with a town they can visit anytime when they want a vacation from work or just a smile to get them through the day."

The next BelleBooks offering will be a series of books set in Mossy Creek, Georgia. Deborah Smith describes the project, "We’re very excited about Mossy Creek. Fans of Mayberry, Lake Wobegone, and Jan Karon’s Mitford series should really love this warm-hearted series. The books are set in fictitious Mossy Creek, Georgia, a mountain town whose pioneer founders proudly proclaimed, ‘We ain’t going no where, and don’t want to.’ The first book will introduce wonderful characters such as the gun-cleaning mayor, Bob the back-luck chihuhua, the sexy town police chief and his overzealous female officer."

[Publetariat editor’s note: there are now six books available in the Mossy Creek series.]

"There is something immensely satisfying when you’re not only the creator of a product but also the publisher," explains Debra Dixon. "There is no agonizing wait to find out if an idea will be picked up for a series or if those secondary characters begging for more page space will ever be given it. As a publisher, you are in a position to evaluate the project immediately and give the writers the assurance that they can build all the richness into the stories that they would like without fear. There will be more Mossy Creek books.

"At our recent board meeting in Atlanta, the most important item on the agenda was setting the ‘drop dead dates’ for final editorial revisions, production and galleys. We are delighted to report that Mossy Creek will launch Spring 2001. The reason this date is so amazing is that we’re bringing out our second title less than a year after the launch of Sweet Tea & Jesus Shoes."

There are plans for BelleBooks to publish individual works from within the group of owners. Debra Dixon points to other contract obligations, "we have to find a way to shoehorn in the writing time for a full-novel. But we hope to see an individual title in the near future."

BelleBooks is not to be confused with self-publishing. The small press plans to accept queries from writers in 2001. The editorial guidelines can be found under "for writers" on the website,  www.BelleBooks.com. Debra Dixon advises, "While I hate to repeat that oft heard phrase from NY publishing, the best way to know the kinds of voices we are looking for is to read the short story collection. And to take a good look at Mossy Creek this spring. The editorial process on Mossy Creek was quite demanding, and is probably best representative of the kind of longer fiction we’d like to see. We are contemplating a ‘best new voices of the South’ collection, but that is in the very infant stages of concept development."

Visit BelleBooks to learn more about BelleBooks and buy BelleBooks titles.  Visit  Southern Scribe for more information about Southern Scribe and resources geared toward working writers in the southern region of the U.S.