Quick Link: Are You Clear About Your Writer Persona? Going Public by Design

Quick links, bringing you great articles on writing from all over the web.

Privacy is such an important, and often under reported, issue these days. It is so easy to find out information on someone. But as authors, we want people to know about us, and that means sharing something of who we are.  At Jane Freidman,

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Are You Clear About Your Writer Persona? Going Public by Design

Quick Link: What Social Media Groups Are and How To Use Them

Quick links, bringing you great articles on writing from all over the web.

So you already know that you need social media to help spread the word about your titles, but have you heard of social media groups?  They are a great way to connect with people and help you stand out. Each social media platform has its own type of groups. Melissa Flickinger over at Bad Redhead Media helps you get started.

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What Social Media Groups Are and How to Use Them

By Melissa Flickinger

We discussed social media groups during our recent Twitter #BookMarketingChat. Of course, there is a lot to cover in one hour, so we chopped the list down to Facebook, LinkedIn, and Google+. We’ll discuss Pinterest, Goodreads, and other social media groups in future chats and my next post. Here are some key tips to get you started on social media groups.

If you have any social media accounts, chances are you’re already in several groups. But for those who are just getting their virtual foot in the social networking door, let’s explain what a social media group is and why they’re so great for building relationships!

What Are Social Media Groups?

Social media groups are general interest or niche-specific forums within social media platforms. Indie writers, paranormal romance book lovers, and author street teams are all examples of the different types of groups you might find on social media. These groups can be open or closed/secret, based on the owner’s (aka, moderator’s) preferences.

Read the full post on Bad Redhead Media

Quick Link: 6 Ways for Indie Authors to Use Goodreads to Network

Quick links, bringing you great articles on writing from all over the web.

This post from on the Self Publishing Advice Center from ALLI has reminded me about how neglected my poor Goodreads page is.   Everyone talks about Facebook as the best for your dollar marketing tool, but Barb suggests you also give Goodreads a try. What do you think? Is Goodreads worth the time and effort or are you like me and neglecting it?

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6 Ways for Indie Authors to Use Goodreads to Network

Social media expert Barb Drozdowich counts the ways for indie authors to network on Goodreads to help market their self-published books.

 

Goodreads is often the site that is dismissed as difficult to navigate or full of nasty people.  Let’s talk about these elephants shall we?

  • Can Goodreads be difficult to navigate? I think so.  But like learning to write excellent dialogue,  navigating Goodreads can be learned with a little bit of patience.
  • Is Goodreads full of nasty people?  Not really.   There are 50 million account holders on Goodreads.  In a group that large there are bound to be nasty people.  Take your local mall as an example.  Not everybody there is pleasant,  yet you continue to shop there.  You develop a way to cope with the nasty people –  you can do the same on Goodreads.

The Enormous Potential Reach of Goodreads

Goodreads had 50 million readers all in on place. What could be a better place for finding readers, especially for the beginning author – or the author trying to make contacts in new countries, ?

But just like you would never stand in the middle of your local public library holding your book and yelling at everybody to read it,  that behavior is not acceptable on Goodreads either.  So put on your reader’s hat,  grab yourself a cup of coffee and think about six distinct networking possibilities.

Read the full post on Self Publishing Advice Center

Quick Link: Should Indie Authors Put Endorsement Quotes or “Puffs” on Self-published Books?

Quick links, bringing you great articles on writing from all over the web.

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Should Indie Authors Put Endorsement Quotes or “Puffs” on Self-published Books?

As authors of self-published books, we seek to combine the best ideas from trade publishing with the innovation that comes of being truly independent. But it’s not always easy to decide which conventions to echo and which to reject. One example is the common practice among the big publishing companies to adorn book covers with endorsements from high profile readers.

Skeptics term these glowing phrases “puff quotes” to pour scorn on their sincerity, when so many of them come from “celebrities” – people famous for being famous, rather than for their literary judgment. A cynic might wonder how they find the time to read so much. On the other hand, endorsements, used wisely, can  be genuinely add sales appeal to the cover of any book.

Currently dithering “to puff or not to puff” on the cover of my new mystery novels, I asked ALLi authors whether they thought soliciting endorsement quotes was worth the time and trouble.

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Quick Link: Success with Audiobooks: What You Need to Know to Get Your Book Into Audio: Becky Parker Geist

Quick links, bringing you great articles on writing from all over the web.

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Success with Audiobooks: What You Need to Know to Get Your Book Into Audio: Becky Parker Geist

This post is part of London Book Fair Indie Author Fringe, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors’s network. Our self-publishing conference features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise straight to your email inbox.

Enjoy this session, and let us know if you have any questions or input on this self-publishing topic, by visiting our Hot Seat and joining in the conversation.

Audiobook sales are projected to increase 40% in 2017, after a whopping 32% growth in 2016. This is prime time to get your book into audio! In this program we’ll cover the essentials you need to know as you enter the audiobook world, so you can make informed decisions all along the way. We’ll cover topics including: creating goals and strategies for your audiobook, selecting a narrator (which could be you), the audiobook process, distribution options, royalties, marketing your audiobook, and more.

Quick Link: The Power of a Permafree Book with Jennifer Waddle

Quick links, bringing you great articles on writing from all over the web.

One great and often overlooked marketing tool is the permafree ebook, especially for series. You can find a great post and podcast by Shelly Hitz and Jennifer Waddle that will help you utilize this great tool. Check it out!

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The Power of a Permafree Book with Jennifer Waddle

What is a permafree book and how can it help you in your marketing?

In today’s training, Jennifer Waddle will be joining us to show us how permafree book has helped her succeed in marketing her books.

The Power of PermaFree Book

SHELLEY: Welcome to Author Audience Academy. Today I’m rolling out the red carpet and inviting you into my community to show you behind the scenes look at what’s working for authors like you.

In this episode, I want to position the spotlight on one of my members, Jennifer Waddle. Welcome, Jennifer.

Jennifer: Thank you, Shelley. It’s great to be here.

Shelley: Yes! I’m so excited to have you share on today’s episode. Before we dive in I want to just share a brief bio about you.

Jennifer Waddle is an author, speaker, and contributor who write books for women in the trenches of life. Her goal is to help Christian women face issues that stand in the way of who they were created to be. I love that!

She’s also a children’s book author of a brand new series called “A Day in the Life of a Little Kid”. This book is available on Amazon. Jennifer resides with her family near the foothills of Cheyenne Mountain. And you live here in Colorado Springs, right where I am as well! We’ve attended the same church!

You can connect with her at JenniferWaddleOnline.com.

So for this week’s center stage spotlight training, I’m going to have Jennifer share a specific success strategy. I’m excited to learn from each other on being able to accomplish your goals as an author. And we will be sharing some specific strategies that have worked for Jennifer.

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Quick Link: Oops. That Book Review’s Not Verified

Quick links, bringing you great articles on writing from all over the web.

There have been a lot of changes with Amazon’s reviews lately. I understand the need to give readers better and more trustworthy reviews but it also needs to be balanced against how difficult it is to get reviews by writers.  at Indies Unlimited has the scoop on the latest changes.

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Oops. That Book Review’s Not Verified

by

Way, way back in September of 2013 I wrote an article about verified reviews. In the world of Indie publishing, especially where anything directly related to Amazon is concerned, three-and-a-half years is a lifetime. Much of what I wrote then is either no longer true or suspect. In this article, I’m going to talk about some of the changes and why you, I, or a random reader might care. (Or maybe not.)

At the time I suggested that the only reason someone might care about whether a review was verified was if they thought the review seemed questionable. Then the “verified” flag would indicate the reviewer had actually bought the book or other item from Amazon. For someone looking at reviews and trying to decide on a purchase, the verified flag might still not be that useful. I suspect some people who are more attuned to happenings regarding Amazon might be concerned about fake or paid reviews, and pay a little more attention. But if they’re aware of these issues, they’re probably aware that reviewers who were willing to write a glowing review for a price have options to make sure those reviews showed as verified purchase reviews anyway.

However, authors who are trying to get selected to run promotions using Bookbub and other hard-to-get-selected advertising options want not just good reviews, but they’d prefer a lot of them with that verified flag.

Quick Link: Hints from the Pros: Book Tour Tips

Quick links, bringing you great articles on writing from all over the web.

Are you thinking of doing a book tour? Want to know more about book tours? Head on over to Writer UnBoxed where has gathered some helpful tips from book tour pros. What is your secret sauce for a great book tour?

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Hints from the Pros: Book Tour Tips

Greetings from the road! I’m out on book tour promoting Girl in Disguise, skipping around from the very north (Minnesota) to the very south (Alabama) of the country, filling my days and evenings with readings, signings, panels, book clubs and keynotes. Other than forgetting to pack my makeup remover, things are going pretty well so far.

Like most of publishing, book tours aren’t what they used to be. Which doesn’t mean they’re worse – or better – just different. From an economic standpoint, spending money on plane tickets, hotel rooms and car rentals for absolutely no guaranteed return on investment is, well, not entirely sense-making. Which is why book tours are the exception these days and not the rule. (“We’ll be leveraging your social media presence” is an oft-heard substitute, and perhaps I’ll write a different post about that.)

But visiting bookstores, libraries and other locations to talk about your book is an experience like no other. Those face-to-face interactions with readers are precious. I still regret not getting a photo with the reader whose boyfriend drove her three hours each way to bring her to my bookstore event in Toledo as a surprise. And while there are just as many ways to plan a book tour as there are ways to write a book, I thought I’d gather some tips from the pros – other authors who are out on tour with their books this spring – to provide some guidance.

Quick Link: How to Get the Most Marketing and Publicity Bang for Your Buck

Quick links, bringing you great articles on writing from all over the web.

We can always use more information on how to market effectively. Good thing at Writer’s Digest we have an interview by award-winning author Kristen Harnisch with Caitlin Hamilton Summie, owner and founder of Caitlin Hamilton Marketing & Publicity. They discuss how marketing has changed and what are the best practices to get your marketing plan running effectively.

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How to Get the Most Marketing and Publicity Bang for Your Buck

New and established authors alike struggle with how to best market and publicize their books. In my interview with publicist Caitlin Hamilton Summie, we discuss the changing landscape of book promotion and how to get the most marketing and publicity bang for your buck.

Caitlin Hamilton Summie is the former Marketing Director of MacMurray & Beck and also of BlueHen Books/Penguin Putnam. At each company she also managed imprint profile and directed all publicity, hardcover & paperback. In addition, for nearly two years she simultaneously directed and handled sales nationwide for MacMurray & Beck. In 2003, she founded Caitlin Hamilton Marketing & Publicity, an independent book publicity and Marketing firm. Hamilton Summie wrote book reviews for The Rocky Mountain News, author profiles for ABA’s Bookselling This Week, and has published both short stories and poems. She is a former independent bookseller who earned her degrees at Smith College and Colorado State University. Her first book, a collection of short stories called TO LAY TO REST OUR GHOSTS, is being published by Fomite in 2017. Find Caitlin online at caitlinhamiltonmarketing.com.

 1. What changes have you seen in the marketing of books during your tenure as a publicist?

I’ve seen huge changes over the course of my career: the shrinking of book review pages, the rise of the Internet and Internet media, the development of the citizen (consumer) reviewer, and the creation of online engagement through social media. It has all vastly changed how we publicize and market books.

2. What do you see as your highest and best use as a publicist in today’s market?

I think the answer depends on what each author needs, but in general, for everyone, it is to create the kinds of publicity and marketing plans that help authors meet their goals. Do authors want sales, visibility, or both? A publicist should be a creative partner and guide for an author.

Before a writer contacts a publicist, I’d advise that he/she decide what his/her goals are and what expectations they have of a publicist.

Quick Link: Should You Start a Video Blog?

Quick links, bringing you great articles on writing from all over the web.

Bless Laura Drake for being braver than me! She decided to start a video blog and posted her experiences and why you should start a vlog. She even included her first one at Writers In The Storm for you to check out!

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Should You Start a Video Blog?

 

I’ve read so much about how video blogs are the next big thing. I swore I’d never do that. I mean, come on. I’m old, I’m fluffy, I don’t think well on my feet, don’t know anything about the tech involved, and I say ‘anyway’ all the time.  Oh, and I’d have to do my hair and makeup. Other than that, sign me up!

But then a few things happened. I read that in January 2016 Facebook announced there are more than eight billion video views and more than 100 million hours of video watched on the platform daily.

That’s an amazing stat, but it doesn’t negate even one of my arguments above.

Then I ran across this video:

Oh my God. I’ll bet I’ve watched that 9 times by now, and she has almost a million hits on it (more, after today, I’ll warrant). Do I judge her for being goofy? Hell no. She’s badass.

Dammit, this woman just negated all my arguments.

I eased into this the same way I convinced myself to write my first book – I’d write the book, get it out of my system, then hit delete!  NO one would ever have to see it. Boom.

Quick Links: Author Blogs: 5 Bad Reasons for Authors to Blog and 5 Good Ones

Quick links, bringing you great articles on writing from all over the web.

I LOVE this post by

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Author Blogs: 5 Bad Reasons for Authors to Blog and 5 Good Ones

By

5 Bad Reasons for Author Blogs

1) Getting Rich Quick

Nothing infuriates me more than those books and blogs promising writers they can make a gazillion dollars of “passive income” with a blog in the next month if they take this overpriced course or buy that book of rehashed advice from 2005.

The only people making a lot of “passive income” from blogging are the people selling the overpriced courses and worthless advice. Pyramid schemes always provide “passive income” for the people at the top of the pyramid. That’s not going to be you at this point. The boom is over.

Blogging is work. Writing is work. There’s nothing “passive” about it. Anybody who tells you otherwise is lying.

I used to subscribe to a couple of hype-y “how-to-blog” blogs, but I had to unsubscribe because these people are getting so desperate. One blogger now sends an email 15 minutes after you click through to read his post saying, “You’ve had enough time to read my post. Now share it to Facebook.”

Creepy!! I’d just shared his post to Twitter, but I deleted the Tweet and unsubscribed. You’re not the boss of me, dude. And I’m not responsible for your bad life choices. If you really were making the fortune you claimed to be making a decade ago, why didn’t you invest it?

Quick Link: Top Time Savers for Social Media and Blogging

Quick links, bringing you great articles on writing from all over the web.

A really great post from Elizabeth Spann Craig on how she saves time with her social media responsibilities. Worthy of a bookmark!

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Top Time Savers for Social Media and Blogging

by Elizabeth S. Craig, @elizabethscraig

The biggest complaint I hear from writers is that there aren’t enough hours in the day to do all that we need to do.

Tasks facing writers include reading publishing-related news, doing research, promoting, updating websites and social media…on top of working on our books.

And most everyone is doing the above in addition to a day job, parenting, or caregiving.

It’s a lot, for sure.  The only thing that I can recommend is that we save time where we can.

With that in mind, I’m sharing my own biggest ways of saving time.  With these methods I give myself more time to do…whatever.  It could be more time to write, more time to do housework/cook/run errands, more time to spend with my family.

I started to include all of my tips in one post, but realized it was far too long for a post. I’ve divided them up by category: social media and blogging, writing, book production, and general tips.  I’ll run this series on Fridays for the next month.

Social Media

It’s commonly referred to as a time suck and it certainly can be. For this reason, I keep myself off of social media as much as I can. If I spent as much time on Twitter as I appear to, I’d never get anything done.

Quick Links: Organic Marketing by Kristan Higgins

Quick links, bringing you great articles on writing from all over the web.

I love this post from Romance University! Marketing is a very important part of being an author. But you don’t want to turn into one of those people who everyone tries to avoid at a party because all they do is try and get you to buy their book. What is needed is organic marketing. What an awesome term!  You want to be you, genuinely you, but still find a way to get your message out. Read the post by Kristan Higgins to find out more.

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Organic Marketing by Kristan Higgins

Could you say “no” to this face?

I am so excited to welcome back one of my favorite authors, KRISTAN HIGGINS!

Please no, you’re saying. Not another article on marketing! I know, I know. They’re such a drag (except THIS one, of course). And we authors do so much already. We’re tired!

Don’t worry, my lambs. Organic marketing is different and in some respects, easier, because all it requires is authenticity, an eye for why your readers reach for your books and a little time.

What is organic marketing?

Organic marketing is what you do as an author when you’re not overtly promoting your books. Direct marketing is when I post a graphic on my Facebook page with a cover of my latest book and give all the buy links. When I do a Q&A on Goodreads. When my publisher takes out an ad in People and sends me on book tour.

Organic marketing is me being me…or rather, the me who writes my books. Believe it or not, I don’t share every little thing about myself, my family and my life. The fact that it seems like I do is because I understand organic marketing. I’ve been in the writing world for ten years, so I know by now what readers respond to in my books and in my public presence—social media, speeches, workshops. Sometimes (often) they’re funny —my awkward encounters with the UPS man, the time I ate dog biscuits by mistake. Sometimes they’re sad—a recent blog about when I lost a baby.

Quick Link: 7 Essentials for Your Book Launch

Quick links, bringing you great articles on writing from all over the web.

Today’s offering is about that most wonderful of things, getting ready to launch your book!  Hooray for you! But before you break open the champagne, check out the post by Keely Brooke Keith at Helping Writers Become Authors to make sure you have the basics down!

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7 Essentials for Your Book Launch

by Keely Brooke Keith

Congratulations, it’s a book! You accomplished something rare and impressive just by completing your masterpiece, not to mention surviving blood-boiling revisions and the agony of the publishing process. Now, the book launch date has been set and—surprise!—you have more work to do!

Orchestrating a book launch sounds daunting, but people need your book. Take a long slow breath and relax into the creative process of promoting your release. While there is no one-size-fits-all promotion plan, there are certain essential tasks that both traditionally published authors and independent authors should do to ensure a fulfilling book launch.

How to Prepare for Your Book Launch in 7 Steps

Following, are a few basics to get you started.

Book Launch Step #1: Ready Your Website

Your author website is the online version of your professional office or storefront. It could also be your catalog, your bulletin board, or your yearbook. It should not be a cobweb-covered single page you set up years ago and haven’t touched since.

Unless you’re an avid blogger, the author website won’t be how readers discover you. Instead, it’s where they will come to learn more about you. Your web address should be the simplest form of your author name as possible and should be the link you share more than any other.

Quick Link: This is Why Authors Shouldn’t Do it All

Quick links, bringing you great articles on writing from all over the web.

There are people out there who say you can self-publish an ebook for free. And it is true you can. But if you want anyone to actually read your book you have to compete against a lot of other titles, and they will have taken the time to hire professionals. It doesn’t matter how good your story is, or how important your information is. No one will read it if it isn’t professionally done. Just because you can make a cover in MS Paint doesn’t mean you should. Please don’t.  During my day job, I see a lot of books and I can tell instantly which ones did their own cover, and they don’t sell. Margery Walshaw posting at Bad Redhead Media has a great post on all the different experts you will need and why it is a good idea to use them. 

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This is Why Authors Shouldn’t Do it All by guest @evatopialit

By Margery Walshaw

What’s better? To be a jack of all trades or to specialize in a particular skill? Naturally, there are arguments for either choice depending upon the circumstance. Let’s say you’re an athlete and have suffered torn cartilage in your knee; you’ll want to consult with an orthopedic surgeon. After all, they’re experts at what they do. So why is it as authors, we don’t seek out experts? Why do so many of us try to do it all?

Assuming that the writing is in place, let’s examine all of the jobs or tasks that are required to bring a book to market.

Publishing Requires Juggling  

  • Editing/Proofreading
  • Cover Art
  • Digital and Paperback Formatting
  • ISBN Registration
  • Synopsis Writing
  • Keyword and Category Research
  • Distribution / File Uploading
  • Marketing and Public Relations
  • Social Media

Phew…what a list! Considering that today’s reader has an abundance of choices available to them, it makes sense to give your audience what they crave….more books! Many authors have learned that one of the secrets to building a loyal fanbase is to release their books in rapid succession. Some debate the pros and cons of doing this with a series versus a standalone novel.