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Happy Friday! Today’s post has Rachel Thompson aka BadRedhead Media giving some tough love on why your book isn’t selling. There is some really good marketing advice and encouragement. When do you decide if it is time to give up?
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You can have the best story in the world, but if your cover isn’t good not many people will pick it up. So it should come as no surprise that I agree with at The Creative Penn that investing in a fabulous cover is a must. In one of my paying jobs, I see a lot of covers that should have never made it to Amazon. What is your best tip for getting a great cover?
Joanna Penn
Investing in professional book cover design is non-negotiable for indie authors who want to make a living with their writing. Readers DO judge a book by its cover, and they won’t read your blurb, download a sample or buy now without connecting to your cover somehow. In short, you’re unlikely to sell many books unless you have a great cover design.
In this article, JD Smith outlines her tips for book cover design. Her new book is The Importance of Book Cover Design and Formatting for Self-Published Authors. Jane is also my book cover designer and I highly recommend her.
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There’s a constant debate about the relevance and importance of cover design, whether you’re a self-published author, part of a collective group of authors, an independent press, or even a large publishing house. If you are publishing your book to give away as Christmas presents, or you only expect a few members of your family to buy them, then the cover is as important as you consider it to be.
But if you are a professional writer and you intend to earn a living or be taken seriously in the literary world, then the book cover is as important as the copy editing, the proofreading, the story and the characters.
It is a part of your marketing … and it’s there to attract the right kind of readers.
So let’s assume you already deem a book cover to be important and I don’t need to convert you. How can you make your cover work for you and sell more books?
Your book cover MUST be targeted at the right audience. How do you find out who that audience is?
Research.
Check out the bestselling lists in your genre, whether that’s crime fiction, women’s fiction, young adult etc. Pick out books by authors who you feel write similarly to you, whose readers you know will enjoy the genre you write in, your style, tone, characters.
This is really important. Do you write like Mark Billingham? Then you want to attract his fans. Do you write like Philippa Gregory? Then you want to attract her fans. That’s not to say you want to copy their covers, but you need to have a similar feel, and to present your book with visual clues that scream ‘you enjoyed this bestselling author’s book so you’ll enjoy mine’.
Read the full post on The Creative Penn
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Continuing to dig deeper into social media, specifically Facebook, what do you do if you already have a personal Facebook page. Do you use it as your author page as well? Or would it be better to create a separate “business” page? On her site, Jane Friedman talks about her experiences and the solution she finally arrived at. What have you done? I struggle with the same issue for a future Publetariat Facebook page. It could be a lovely way to connect. But it is also like a puppy, you think you want one but once you have it you have to feed it and clean up after it.
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A hodgepodge of assorted tips to help you max out your social media reach brought to you by Shayla Eaton and the Curiouser Editing website. Please share any hints you have with hacking social media in the comments below. Mine is to figure out which social media platforms are right for you and focus your attention on one or two of the big ones.
As an author, you already know the importance of being active on social media to help sell books and build a fanbase, so I didn’t list tips for beginners. I have a few ideas to help you market yourself—and your book—better on social media. These are tips and tricks I often share with my authors and use for myself.Read the full post on Curiouser Editing
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I like posting from Books & Such as they give the perspective from an agents point of view. Today Janet Kobobel Grant talks about how to come up with the infamous elevator speech about your book. In one of my paying jobs (as opposed to this blog which is a labor of love) I often have to summarize a book and it drives me bonkers when authors don’t have a one or two sentence synopsis of their story that I can use. Go check the article out and let me know what you think.
Mar 13, 2016
By Janet Grant
I hear from authors that writing a book proposal is, like, the worst part of looking for a slot on a traditional publisher’s author roster. (Coming in at a close second is writing a novel’s synopsis for submission to a publisher.) But, hey, guess what? I know something else authors struggle with: figuring out how to talk about their books.
Oh, sure, they can whip off the details of a specific scene they have in mind or explain to you what they hope the reader gains from the book. But don’t ask the author this seemingly straightforward question: Tell me what your book is about in one sentence.
I recently read an article, which you can check out here, in which a fellow novelist asked that very question of authors with new books. Here are their responses:
Daniel Dutton: It’s a little like “A Portrait of the Artist as a Young Man” if Stephen were a woman living at a time when women weren’t allowed to be artists.
Kaitlyn Greenidge: My book is about language, family and the reverberations of the past.
Jon Methven: The immensity of the end—be it a career, or relationship, or faith, or mortgage, or life, or all of them—and then deciding to survive, no matter the obstacle. It’s a book about survival.
Karan Mahajan: Bombs.
Okay, our author friends could use a little help. When someone asks you that question, and they do all the time when they find out you’re an author, know what you want to say. Here are a few crucial elements to include:
Read the full post on Books & Such
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I know that no one likes rejection, but some people bounce back from it better than others. I don’t. I am one of those horrible people who wants everyone to like them, although I am trying to grow out of this. has a great post on dealing with submission rejection. The post goes beyond the whole “X number of famous people got rejected so you should feel fine” fluff and gives some really good points. Head on over to Writer Unboxed and check it out. If you feel like it, leave a comment on your best tip for dealing with rejection, I promise not to judge.
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In the late 1990s, I wrote a short story—my first ever—and submitted it to The New Yorker. It was a really amazing piece of fiction, one that reflected dozens of minutes of toil and revision. I do not remember the plot (which suggests there was none) except for one detail: the female character sits on a therapist’s couch, and, wrapped in a blanket like a burrito, floats into the air and–poof!–vanishes.
I am certain this 7,000-word work of art was roughly 7,000 words too long.
More than fifteen years later, I see how many things were wrong with that experience. First, the piece was a piece of garbage. I did not know how to write a story, and I had no one guiding me through the process. I should have sought advice from someone, if not another writer, than at least a friendly barista or the wine guy with the radio voice at the Safeway where I buy cheap Riesling.
Wrong thing #2: I had the gall to submit to The New Yorker. Sure, I had read The New Yorker, usually while waiting for my dental appointments, usually looking at the pretty cover or the cartoons because the stories were, well, a little uppity in my opinion. Perhaps I thought that the inclusion of my story would endear me to the other works of fiction. But certainly, even if my story had been an actual work of art, I was not familiar enough with the publication to know whether it would be a good fit.
These days I am a better writer with a better understanding of story structure, and yes, I carry around suitcases of humility. I have given up trying to like The New Yorker’s fiction and instead peruse People while waiting for my dental checkups. And when I submit an essay or a story, a grant proposal or retreat application, I do so in a much smarter way.
Read the full post on Writer Unboxed
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This quick link offering is a podcast! Don’t worry if you are not the podcasting type, there is a handy dandy transcript to read as well. Shelley Hitz lets us know what pages you should include in your author website. If you are a fan of this blog, you know how I feel about author websites!
Your author website is your home online. However, have you really thought through the strategy of how to set up your website or simply put something together? In this episode I want to share with you 10 pages I think every author should include in their website.
Today I’m rolling out the red carpet and inviting you to join me as I share all about the pages you should have on your author website. My name is Shelley Hitz and I love being able to offer the content to you on this podcast each week, but I have just been crazy busy this last couple months. You may have noticed, especially the last month, a lot of my episodes have been interview episodes. That is just simply because I have been so focused on so many projects.
This last week I published a new book, The 90 Day Writing Journal, so fun. it’s a print book, spiral bound, you can find it on Amazon. I also launched my sales page for coloradowritingretreat.com, I’m so excited about this. I found an amazing chalet in the Rocky Mountains that I’m renting in September. I’m going to have a small group come and get some writing done with me.
Wow, it has been really busy and really crazy. So I’m glad to be back with you on this episode to really teach you and train you on this topic of websites, because I believe you have a God given message to share with the world. The question is, are you ready to shine?
It’s time for this week’s Center Stage Spotlight Training. This is where I share training and strategies to help you grow your business or ministry through writing and publishing books, marketing online, and creating products and services to sell on the back-end. I’m not just about books, but so much more. I’m here to help you connect with your audience in the best way possible. Today’s episode is all about your website, Episode 34 titled 10 Pages You Should Include in Your Author Website. I know this is going to help you come one step closer to bringing your message to people. So, be prepared to shine.
If you’ve been following me for a while you know I talk about the promotion pyramid. It’s actually a training that you can download for free at promotionpyramid.com. In that you will discover three things every author needs to have as part of their marketing plan. One of those is your website, so that’s what I’m going to be talking about today; your author website.
What should your main goal of your author website be? It should be to connect with your readers and build a relationship where they grow to know, like, and trust you. This is the basis of all marketing; building that relationship. Before we get into the strategy of the pages you should include on your website please just breathe. Let’s breathe together.
Get the podcast or read the full post on Shelley Hitz
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Not everyone does Kindle Countdown Deals, or KDP Select. But if you are among those who do, there’s one little thing that could make a big difference in your efforts to get the most out of a Kindle Countdown Deal.
When you set up a Kindle Countdown deal, the KDP system allows you to set a beginning date on a screen that looks like this one:
It’s easy to miss the fact that this screen’s default starting time is 8 am Pacific Standard Time.
And if you are trying to coordinate a promotion campaign that starts on the same day as your Kindle Countdown Deal, that 8 am Pacific time could be a disaster. As an example, promotions at BookGorilla and Kindle Nation generally have a copy and pricing deadline of 6 am Eastern, which translates (for the time-zone challenged) to 3 am Pacific Standard Time. (And we’ve heard that the folks at BookBub try to get up early, too.)
One thing you can do, of course, is to have coordinate your promotion so that it starts on the second day of your Kindle Countdown Deal. But you may feel like you’re giving up critical promotional time if you delay your promotion that way.
But here’s how to fix it:
There’s an easy to miss time-of-day pulldown menu on that same screen that we showed you above. Just click on the default time and the pulldown will appear, as in the screenshot below. Select 12 am Pacific and you should be fine for all purposes … as long as the KDP gremlins cooperate!
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Social groups are something that I have to work at, and to see me you might not know how hard I struggle meeting people for the first time. If you are like me, Ali over at Aliventures feels our pain and gives us her insight on how to manage meeting other writers while being an introvert. My go to is #6 in her tips. I always try and prepare questions to ask people, because if they are talking about themselves, I don’t have to talk. ; ) What are your tips?
Ten Ways to Enjoy Networking With Other Writers (However Shy You Are)Monday, February 29, 2016
I don’t think I’ve ever come across a writer who was a full-on extrovert. Most of us tend towards the introvert end of the spectrum. And many of us struggle with networking.
Let’s face it, anyone who wants to spend lots of time alone with their thoughts, and who prefers to communicate those thoughts by words on a page (or screen), is going to find social interaction at least occasionally challenging.
I’m certainly no exception. While I’m not painfully shy, I’m not a naturally outgoing person. I feel awkward about meeting new people and striking up conversations.
I get on OK with more structured situations, like speaking in front of an audience, but I find more casual one-on-one chit chat with strangers a bit of a challenge.
When I do get out and about to meet other writers, I find it enjoyable, but also tiring: I need time alone to recover.
And yet – I want to get to know lots of fellow writers! It’s great fun, and really encouraging, to chat to other people who love what I love. It’s also useful to know people to pass clients on to, people who might beta-read for me, and so on.
A quick note on “networking”: I know the word “networking” can seem cold, like you’re playing some sort of numbers game. (I think for us Brits, it can also feel a bit American.) To me, networking just means getting to know people who you can help, and people who might want to help you in return. It’s not about amassing a collection of business cards, or “working the room”.
Read the full post on Aliventures
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You may have used Amazon’s previewer tool in the past, where you were able to embed a preview link on your website or blog post. If you had, you will have realized that the widget was starting to show it’s age, didn’t always work the way it was suppose to, or at all.
That has all changed.
Amazon has updated its Kindle Instant Preview tool and it is wonderful. See below for a sample.
Beautiful, right?
There is so much to love. The look has been updated and the embed is mobile ready. Now, people can easily share your book! Add your Amazon affiliate ID during set up, and when they do share your preview, your affiliate link goes along with it. All while on your author site.
At the top of the embed you have the “Buy” button which opens a new window on Amazon to purchase the book. The “Share” button allows people to either email your preview, post on Facebook, or tweet on Twitter. They even have a short link that can be shared anywhere, which includes your affiliate link. The bottom section lets you know how much of the free sample is left and will allow you to adjust the font size. Very helpful for small screens! On computer or tablets, if you click on the “Preview” link, the sample is opened as the same size as the image. However, if you click on the text, it will toggle the bottom options and allow you to view the sample full screen.
The best part is that Amazon has made this so very easy to set up. First find your book on Amazon. On the right side of the screen, by the share buttons is the <embed> link. Click on that embed link and customize. You have a choice to create a link that will go to the opened preview pane on Amazon, or the ability to “Embed on your site (HTML)”. Here is where you add your Amazon affiliate tag, and make other customizations such as the size of the image.
Not every book may be available, but so far I haven’t found one that isn’t. If you are already selling the your book(s) directly yourself, this may not be an ideal option for you. But for many authors, the pain of having to deal with setting up a store to deal with purchases makes this a wonderful alternative. See Amazon for more details.
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took a picture of his foot and created a “best selling” book out of it. He gives the details over at Observer.com. In the post Categories, keywords, Amazon, and you. How to get the most out of your choices. I discussed the way to optimize your choices on Amazon to get your book the best rankings. Brent obviously took this to an extreme and managed to get his foot a best selling listing. While this tactic did work, I have to disagree with Brent a little bit. He got three friends to buy and rate his book, and there is nothing stopping anyone else from doing this, but readers are smarter than that. I doubt that he could make any sales or legitimately rank. Yes there are bad people out there trying to scam the system, but Amazon keeps on knocking them down and readers are pickier that that. Would we be better off as a whole if people didn’t try and game the system? Yes. Should people ignore the “best selling” marker? No, it is just one more piece of information, among a bunch of other pieces of information that readers use to choose titles. Read the article and let us know what you think.
I would like to tell you about the biggest lie in book publishing. It appears in the biographies and social media profiles of almost every working “author” today. It’s the word “best seller.”
This isn’t about how The New York Times list is biased (though it is). This isn’t about how authors buy their way onto various national best-seller lists by buying their own books in bulk (though they do). No, this is about the far more insidious title of “Amazon Bestseller”—and how it’s complete and utter nonsense.
Here’s what happened in the book industry over the last few years: As Amazon has become the big dog in the book world, the “Amazon Bestseller” status has come to be synonymous with being an actual bestseller. This is not true, and I can prove it.
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Last week, I put up a fake book on Amazon. I took a photo of my foot, uploaded to Amazon, and in a matter of hours, had achieved “No. 1 Best Seller” status, complete with the orange banner and everything.
How many copies did I need to sell be able to call up my mother and celebrate my newfound authorial achievements? Three. Yes, a total of three copies to become a best-selling author. And I bought two of those copies myself!
The reason people aspire to call themselves “bestselling author” is because it dramatically increases your credibility and “personal brand.” It can establish you as a thought leader. You’re able to show that you not only wrote a book, but that the market has judged it to be better than other books out there. It’s a status symbol, one of that cashes in on the prestige of one of man’s oldest past-times. At last, I had acquired this coveted title for myself.
Read the full post on Observer.com
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Please note that while this article is targeting eBooks, there are still some great tips for print covers. However, print covers are more complicated and will be addressed in a future post.
You are not suppose to judge a book by it’s cover, but that is exactly what people do. In the post Categories, keywords, Amazon, and you. How to get the most out of your choices I showed you how to use categories and keywords to help your book rank higher in Amazon’s search. Now that your book is showing up in front of more potential buyers, you need to make sure you grab their attention. How? With an awesome cover.
You need awesome, because there are a lot of other books competing with yours. You have about 6 seconds to grab potential customer’s attention, and let them know that their next great read is your book.
There is a lot of information that goes into a great cover: color theory, font choices, layout flow, and more. If you can, you should hire a professional. If you can’t hire a professional, don’t use MS Word to create your cover. Use a better program such as Canva, which is free, and will at least give you an option of professional layouts. Either way the tips below will help you.
Size – A good cover will look great even in thumbnail size. Readers should still be able to get the gist of the book and at minimum be able to read the title. A lot of dedicated eReaders are in grayscale, so make sure you check that your cover works for them. The ideal height/width ratio is 8:5 (1.6). See the screen capture of the recent book list I got from Goodreads on the right for some examples.It is a bit much for a cover. The eye is overwhelmed. Try instead:
The bold part is still long, but it gets the title and general story across. The rest can be moved to other areas of the cover, breaking up the text into nice bite size bits. Notice the natural breaks, which happen where there is punctuation. Each section can stand on it’s own.
Flow – The eyes can only look at so many things at once. Your layout should be set up to guide the reader to the main points you want to convey. You can use position, size of elements, and even your graphics to lead the your reader down the path that communicates your story.
Brainstorm what emotion, concept, key thing about your book you want to get across to your readers. Take a look at the screenshot above from Goodreads. What books stand out to you and why? Go to Amazon and do a search on your genre and ask the same questions. While you can’t copy another person’s cover you can see what elements seem to work for them and apply those elements to get your own awesome cover. A great cover is the next step in connecting with your ideal reader.
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Interested in guest posting to promote? Jillian Petrova should know what she is talking about as she guest posted on Writers And Authors with her tips on how to make your guest posting opportunities work for you. If you are interested in guest posting on Publetariat let me know in the comments or send an email to paula@publetariat.com.
Bloggers often write hit guest posts without knowing what made it oh-so-popular. For them, writing guest posts that were good, not-so-good, great, or mediocre is quite routine. Very often, they’re not even worried about the quality of the guest posts and they just keep cranking out new ones everyday to meet the “quantity” standards of the blog.
However, doing so often results in a blog with a lot of potential, but limited content to meet that potential. By “potential” we mean more visitors, page views, leads, subscribers, and benefits for the audience.
By now, you’re probably wondering what it takes to meet that potential and the quality standards of any blog. So we pretty much summed it up for you:
1) It fits the niche: I’ve seen so many guest posts that seem like the writer had no idea whatsoever who they were targeting. I’m not just talking about the topic of the guest post. I’m also pointing towards the needs, interest, habits, and language of the audience. The more niche-oriented your guest posts, the more likely they are to succeed. If you’re hiring a writer, write specific guidelines. Whatever you do, keep the audience in mind!
Read the full post on Writers And Authors
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Your ideal reader represents the core person who will buy your book. While you want to sell as many books as possible, getting your title in front of the people who will actually read and buy your story is the real goal. So sitting down and setting up an ideal reader profile or profiles can help you in many ways. Such greats as Stephen King use them and he talks about using ideal readers in his book On Writing.
By identifying and figuring out who your ideal reader is, you can then focus your story and your marketing to that target audience. Yes, you should have an ideal reader while you are writing. A hot sex scene would not do well in a story that is written for a fan of young christian romance. Knowing who you are writing for helps you to keep boundaries, which improves your writing.
So someone who only likes gritty noir detective stories will not be the right person for your regency bodice ripper romance beach read, nor will someone who is looking to raise llamas for profit. What seems obvious in that example becomes more difficult in real life. So how do you narrow your ideal reader down.
The first step is to know what your general genre of book is. You probably already have an idea, but you should still go to Amazon and looked for books that are like yours in terms of content. Scroll down the book details page until you find “Look for Similar Items by Category”. That category is your genre.
You want to balance becoming too specific in your genre search vs too broad. Romance is a perfect example. The romance genre is so broad that it could mean a wide variety of choices. You have everything from dinosaur shifting romance (yes that is a thing), to step brother fantasy (yes still a thing), to innocent sweet valley high romances. But by going down a category level on amazon you can narrow it down. So paranormal romance is better than general romance, but don’t make your focus so narrow that you block readers. If you only focus on velociraptor shifting love stories, your ideal reader pool is going to be pretty small.
There is a difference with your ideal reader profile depending on if your title is non-fiction, fiction, or kids.
Kids books are more defined by age than genre, at least until you get to young adult. Your ideal reader might be male or female or not be gender based at all. Your ideal reader could also be an adult who is trying to get the child to bed, or to learn how to read.
With non-fiction titles, you are generally looking to solve a problem or focus on a particular subject. How-to books are a good example for solving problems. For example a how-to on setting up a budget is solving a problem. Instead of your ideal reader being someone who needs a budget, try focusing it a little more. So your ideal reader is a small business woman who is trying to manage both her personal and business finances. That would provide a better focus. A biography is a good example of a focus on a subject but is too broad a category. Narrowing your ideal reader down to someone who likes to read about politicians is a good compromise, while narrowing it down to corrupt politicians in New York during the during the 1860s is going too far.
Because fiction encompasses such a large variety of stories, doing your research can really help define who your ideal reader(s) are and help you to stay focused.
Once you find your genre, you can try to google your broad genre and demographics. For example, if my genre is romance then I would google “Romance demographics” and I find the Romance Writers of America Romance Reader Statistics.
You can also go back to Amazon and find the books that are similar to yours. Go down and look at the reviews and the reviewers. You can get a general sense, for example, on how many reviewers are men vs women. Click on the individual profiles for more details. Most of the time there is not a lot more information, but you can see what other books the individual feels passionate about enough to write a review.
Check out the author. Do they have their own author site? If so, go look and see who they are marketing to, and check the comments there. Do they have a Facebook page or Twitter account. Who follows them there? All of this will give you a general idea of who your ideal reader(s) are.
So now what? Write it down! Compose a couple of sentences on one or a few different ideal reader types. You can make it as simple as writing the demographics down, or even create personas with names.
Are they male or female? How old are they? What is your core story? If you had one minute to talk about your story what would you say to get the gist of your story across? Who would that appeal to?
You don’t need to worry about blocking a reader out if they don’t fit your general demographics. If there is a gentleman who loves Christian romance, he will still find you if you write for the demographics for that genre.
Using Your Ideal ReaderIn your writing – If your story is about a plucky woman who is in charge of a military campaign in space but studied and applies the theories of Sun Tzu in great detail then you might have a few different ideal readers. They could be sci-fi fans, military fans or even history fans. Address your ideal readers needs. Perhaps you put a quote from “The Art of War” in every chapter header, provide campaign maps, and have your protagonist get more conquests and less romance.
Targeted marketing purposes – By knowing your ideal reader you can then find out where they are located and can talk directly to them. With our example above, you could start by looking at historical military groups, science fiction fans, or strategy buffs. When you write your copy, you can address their particular needs. This way you are focusing your valuable time and attention on the people most likely to become your fans and buy your book.
Another bonus is that if you decide to find an agent or sign with traditional publisher, they are going to want this information and will be impressed that you already have it figured out.
By finding and addressing reader needs, you improve your writing but also improve your ability to focus your marketing on the people most likely to become your fans and buy your books. We are told that writers should write for themselves, but the real satisfaction is finding a true fan to share your story with. Ideal reader profiles help you to recognize who it is you are writing for and increase the chances of finding your true fans.
BooksGoSocial has a great post about pricing for self publishing authors. Please note that this a business blog. I have no affiliation with them and am not endorsing their services since I have no experience with them, but agree with ‘s take on optimal pricing. It is a really good read and matches my experience. If you have ever done business with BooksGoSocial please let us know how you liked their services in the comments below.
At BooksGoSocial we have promoted over three thousand books in the past three years.
2016 is likely to be a year of real growth for indie authors and for trad published authors who gain some control over their pricing. Ebook sales for indies (what used to be known as self published authors) are up, and traditional publishers are pricing their ebooks high to stop Amazon becoming their number one channel and then eating them for lunch.
By pricing ebooks high (above $10) traditional publishers are leaving a gap in the market for indies to fill.
Here’s our recommendation on how you should price your Kindle/ebook to take advantage of this gap:
Only if you have a closely linked series and book number one can be priced at free to get readers started on your series.
If you are a new author and you want make it easy for people to buy your book, and you want to increase your total earnings. This price can be used for a short period to get your book onto a best seller list and then you can move the price up. When deciding a price do not consider the effort put in to write and produce it, consider what total earnings you want. By pricing at .99c, and then increasing the price you can achieve higher earnings. I have seen this working.
Read the full post on BooksGoSocial
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