This is a reprint from Virginia Ripple‘s The Road to Writing.
This is a reprint from Virginia Ripple‘s The Road to Writing.
Blurb, a DIY self-publishing service, has announced the publication of one of its most significant titles ever. From July 29th, Boots on the Ground by Dusk, a book written by Mary Tillman with Narda Zacchino, shares the story of US Army Ranger Pat Tillman’s life and a family’s unrelenting efforts to uncover the truth about his death in Afghanistan after he was killed by his fellow soldiers in a friendly fire incident.
This is a reprint from Mick Rooney‘s POD, Self-Publishing and Independent Publishing.
Scrooge McDuck couldn’t get enough of what he thought he wanted. He was never happy with what he had.
No matter how much money and things he collected, he always wanted more. Sound familiar?
This is a cross-posting from Lenox Parker’s Eat My Book.
Here we go again. When I’ve complained to others about losing two packages, I’ve heard stories about people not pursuing the insurance claims that went unanswered when the Postal Service lost their package. That’s why I started out to see how far I could get with my claim after a year of waiting to hear. Others might want to try to get their insurance claim settled, too, if I have any luck. If we pay the insurance fee and the fault of loss is the fault of the Postal Service, we have the right to be reimbursed.
The denials I’ve received have been easy to dispute because I kept my paperwork for over a year. If I hadn’t I wouldn’t have been able to pursue my claim, but that doesn’t mean I’m going to get satisfaction. The Postal Service has the intention to wear me down until I quit and must have a long list of denials that they can throw at me yet.
I received two letters at once from the Postal Service Claims Department in St Louis. The first one was the $55 check, settlement from my insurance claim, that I refused and sent back. I was told to go ahead and cash the check. If I was to win my appeal the rest of my claim would be sent to me. I’ve got a year to cash that check so I’m not cashing it for awhile. I’m afraid doing so would make it look like I’ve accepted the Postal Service decision. This is one of the things I stated in my reply to Washington DC.
The second letter was a denial to send me any more money. Reason this time was their payment reflects the limit of insurance I purchased. I’ve lost count of how many copies of my insurance claim I’ve sent to the Claims department, but on the form it states that I paid $2.80 for the insurance on $135. I was told I was allowed to get back my postage and tracking fee so that is the $141. Now another employee has told me the Postal Service never refunds postage. I’d just be happy to see the $135 at this point, but a Postal employee did fill out the insurance form to show that I could claim postage and tracking fee.
How could I have not paid enough to cover the value of my package? When is the last time any of you have taken a package to the post office, asked to insure it and decided to pay a lower amount that wouldn’t cover insurance on the package especially when the insurance fee is so cheap. That didn’t happen. When I filed the insurance claim, a postal employee filled out the claim form for me and signed it. So the proof that I paid the right amount is down in black and white and still this latest denial says I didn’t pay enough insurance fee. Post Offices have a rate sheet for insurance. In one office, it was a small sheet that was out of sight. In another I just visited, the insurance rate was on the wall above the counter. Tell me the St. Louis Claims department has a different rate sheet with higher fees, and see if I believe it.
I was given an address to write for my FINAL appeal and that was stressed so that I am to know that I am about to end my fight. I think it would be wise from now on if I need to appeal any other claim to write directly to this address and get it over with. Here it is if anyone needs it.
Vice President & Consumer Advocate
US Postal Service-Domestic Claims Appeals
475 L’Enfant Plaza SW, Room 10343
Washington, DC 20260-0343
The letter I received said I was to appeal focusing only the basis of the last claim denial about the insurance fee not being enough. I take it to mean I’m not to digress about any other correspondence with the St. Louis Claim Center. I went to the post office and asked to see the insurance rate. Turns out $100 – $200 is a fee of $2.75. I paid a nickel too much according to the chart. Also, the employee said that a machine determines the fee. I was charged what ever the machine said. That I didn’t go in to. It was enough for me to see the rate sheet.
In my DC letter, I explained what the employee said and mentioned that I saw the fee chart so I know the fee to be accurate. Plus the fact that not paying enough to cover the value of the package didn’t make sense. Going on the premise that there might be a reason why I wasn’t suppose to bring up ALL my correspondence with St. Louis when I wrote Washington DC, I went into the history of how the first package was lost, then I insured the next one, thinking I’d be compensated if it was lost. I suggested if whoever reads my letter needs anymore information than what I’ve provided, the Claims Center in St. Louis has a file full of documentation from me that can be fax to Washington DC. I stated that if there had been a mistake in the rate charged me it would have been a postal employee’s error not mine since I wouldn’t have any idea what I was suppose to pay, but I’d have paid any amount I was asked and did.
The fact that Autria Finley from the Postal Claims Center kept apologizing to me at the end of her letter didn’t matter. I had lost a valuable customer because of the 10 week delay in shipping a shipment of books. Since I should be considered a valuable customer, I again sent a customer site map and business card to prove I was a business and used the Postal Service all the time.
While I was at it I said I know the Claims Center is busy, but their PR is lacking. I waited patiently a year to hear from them about my claim. I wouldn’t have heard if I had not wrote to ask the status. When I received the check there wasn’t any explanation of why the amount was only a third of what I had coming. I had to write again. I suggested better communication with their customers would be a good thing. I’ve certainly been communicating with them.
Due to server updates to be applied the evening of 6/21/10, no new content is scheduled for posting to Publetariat until the evening of 6/22/10, 6pm Pacific Standard Time. The site will remain online and will be otherwise unaffected. Members can still post to their site blogs and to the Publetariat forum during this time.
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Listen to a PODCAST of this article.
This is a reprint from C. Patrick Shulze’s Author of Born to Be Brothers site.
My name is Cliff Feightner; I am an internationally acclaimed invited public speaker and published author. My topics cover a wide range of Business, Information Technology, and Project Management subjects. My writings have been published in Europe and in the United States.
My first hardcover book published was "Lynn’s Story". It is dedicated to my late wife’s fight with with Renal Cell Carcinoma; a fight that we eventually lost.
I am currently completing a book tentatively titles "Views from Sandhausen" – Experiences From a Foreign Service Assignment. It is scheduled to be published prior to the end of 2010.
I took the earphones out and shut off my music. Then I opened my eyes, as I grabbed a seat on the downtown 4 train at about 5pm last Friday. It’s the New York City subway and oddly, there was a sense of lightness, content, and connection. I’m not sure I know how else to describe it. I made eye contact with several people, instead of looking at the floor, reading, or gazing into a parallel universe.
Two older women stepped on and there was a friendly fuss over seats given up for them. Then one lady began to hum and sing. At first I thought my ears were deceiving me. Then I looked right over at her and she leaned back in her seat and smiled as she sang what sounded to be hymnals, in French. I thought she might be Haitian. Within moments there was banter–the aloof high schooler who put down her summer reading to listen and observe leaned over and smiled. The guy who looked like he just busted out of Riker’s peered over and smiled, glancing around at others to engage them in this woman’s unprompted muse.
Anyone within earshot had pulled out their headphones. And interestingly this woman wasn’t singing to be heard, necessarily, as subway performers often do. She was singing out of pure joy.
I don’t know, or remember, what pure joy is. The hours and days after giving birth to my two kids was pure joy; and then later seeing each take their first steps. But I don’t otherwise have joy. So the next best thing is to witness someone truly bursting with joy to the point of song.
This sounds entirely sentimental, I know, and very much out of character for me. But I learned just a little bit about the benefits of connecting with the environment–as hostile as it sometimes may be–and by observing the emotions and expressions of others, even strangers.
Can I inject a little of that sensibility into my writing? I hope so, since much of [my] writing is drawn from personal experience, but more realistically, that experience may just be second-hand. Witnessing expressions of a range of emotion and having the sensibility to observe and document is important. Then the beauty of writing is to take those snapshots and articulate them so the reader is right there with you observing and feeling, whether it is a fictional or true experience.
This is a cross-posting from Lenox Parker’s Eat My Book.
I’ve been pretty hammered over the last few weeks with the day job. It has sapped my creativity and taken my precious time away from my novel writing and this blog.
I sorely needed a day off so I went to the brilliant Eumundi markets and then on to Noosa, SE Queensland for an Artist’s Date. I also listened to business audios on the 4 hour round trip as I feel the need to keep my entrepreneurial side fed.
This idea comes from Julia Cameron’s “The Artist’s Way” which is a fantastic book. It is basically some time alone absorbing and refilling your creative well. It can be something entirely different, like a pottery class or a show, or could just be a walk or a new gallery exhibition. Anything that gives your brain some new stimulation and takes you away from your work in progress and your ‘normal’ life. It should be alone so you have time to reflect and can be an hour, a day or longer. (I am hankering after a writer’s retreat one of these days!)
I made this short video on the beach (1:24). You can hear some wind noise, but you get the idea! What do you do for your Artist’s Date?
This is a reprint from Joanna Penn‘s The Creative Penn.
I’ve signed up for newsletters at these sites and appreciate the information that is emailed to me.
For several weeks now I’ve been wrapped up in the world of book writing. I’ve been co-authoring a book that will end up being the second official title to be published by my company Founders House Publishing. At present, the book is still in process and going by a working title. I’ve spent my time working exclusively on this book. I’ve been covered over with all of the demands that tend to form any piece of longer writing – especially when you choose to work with someone else. I’m governed by not only my own expectations, but those of the other party.
So far, for me, this has been a good thing, because I’m anxious to get input in the material to see whether I’m on the right track. Many writers have commented on the advantages of having instantaneous input. Some receive this help from their alpha readers who get a sneak preview of what the writer has produced. At the same time, I’ve been given a large degree of freedom or autonomy on this book. It’s been a learning experience, let me tell you.
Deeper Thoughts
One of the advantages of this project has been that I have received numerous materials up front. The client had handwritten materials, newspaper clippings, and other documents that he had collected or written over the years. He provided me with plenty of ground work. What he lacked in writing skill he made up for with his passion for the subject matter. That excites me – and also humbles me. I must appreciate the trust I’ve been given and do my very best to present a book that honors the spirit and commitment that client has for his story.
This whole process has made me appreciate the writing process while also making me realize, again, that this is a challenging business that we’re in. Not everyone can write for living. Even the pros come to grips with this realization and sometimes come to a point in their careers where they run into walls. They can’t go on. They’ve lost their focus. Maybe they’re burned out and need a break. These are just some reasons I’ve considered and some feelings that even I have experienced.
What is difficult for me at this point balancing my genuine desire to grow as a writer with my decision to establish a publishing company that offers other writers the opportunity to share their own ideas and stories. I’m passionate about both and doing a lot of work to make sure that I’m worthy of their attentions. I have to remind myself that I’m still a newbie in the publishing business, trying to grow my little company a book at a time.
And Then…
With such aspirations both for this upcoming book and for the development of future books comes the inevitable question: How do I make ends meet? Obviously, for me the answer seems to keep freelancing. It sounds simple, but I’ve been finding it a little more complicated lately. I’m well aware of the "feast or famine" nature of this business. I’ve experienced from time to time during the last four years. It’s been a struggle; it is a struggle now to find work on a consistent basis. Part of this is my fault for not having a good plan in place to account for the changes that I was already perceiving in the markets I was using. The other was that I took on this book project with such enthusiasm that I neglected other things just as important.
I’m back to square one as a freelance writer. I’m on the hunt for enough work to make the budget requirements for my household. Even while the prospects of selling decent numbers of books is on the horizon, the proverbial ship hasn’t come in quite yet. If I’m honest with myself, I know that it will not be that simple even if the book does as well as the client and I expect. This is something I cannot expect to see for at least four months. That’s plenty of time to derail any efforts of changing our personal finances if I do not find steady writing gigs.
None of this is being stated so I can have an excuse to complain. No, I have no reason to complain. I still love this job. I’m so grateful to have the opportunity to work as a freelance writer. I hope to continue doing it for the foreseeable future. I would say this: fellow writers wish me luck and pass on any work you might have. I’d like the chance to expand my client base. (Just a bit of networking.)
In Closing…
Thanks for reading. I would love to receive any thoughts or comments you might have. Share your own experiences I would love to read them. Take care…and keep writing!
This is a cross-posting from Shaun C. Kilgore‘s site.
Many moons ago I found myself in a bar called Green’s Grocery just outside of Nashville, attending a wedding reception for an old friend of mine. After wishing the newlyweds well I found an empty chair and struck up a conversation with a very nice man who turned out to be an accountant. When he asked what I did for a living I told him I was a storyteller. His eyes widened a bit as if I had confessed to alchemy.
From that moment it was little more than a hop, skip and jump to the question that every writer is asked sooner or later: where do you get your ideas? It was a question I’d been asked before, but until that day I had never fully realized that the human ability to invent stories or cobble them together out of life events is not universal.
As I talked with the man, and struggled to explain how ideas came to me, it became clear that he had never had the same thing happen to him. The more I tried to abstract the process, or explain it by using analogies, the more he insisted that the kind of narrative genesis I had been familiar with since childhood was simply foreign to him. The absurdity of the thought almost convinced me that he was pulling my leg, but it was obvious that he wasn’t. He simply did not think that way.
I remember, too, a similar moment from my youth, when I learned that an acquaintance of mine was unable to think in three dimensions. My brother and I and a good friend of ours had grown up talking about machinery and mechanisms, describing them to each other in our heads, and from that anecdotal experience I had extrapolated that all human beings can hold a six-sided die in their mind’s eye and turn it to any perspective. But that isn’t true. There are a lot of people can’t do that.
For the purposes of this post I’m going to side-step the question of whether such mental abilities can be taught. I have an opinion in each case, but I will save them for another day. What I want to nibble at here is the relationship between events and stories, and how different events may suggest narrative threads that are either plot-driven or character-driven.
The Trooper
A few weeks ago I had occasion to take a long, unexpected road trip on Interstate 80, from the East Coast to the Midwest. Toward the end of the trip, as I crossed northern Illinois in the wee hours of the morning, I rounded a sweeping bend to find a patrol car swinging it’s side-mounted spotlight onto my rapidly-closing pickup truck.
I was confident I wasn’t speeding, but as I passed the patrol car pulled out and attached itself to my flank. I was too tired to care much, so I held my course and waited while the officer ran my plate. When he finally pulled me over it was more a relief than anything else.
Fully expecting to be informed that I had been traveling 66 in a 65, I was caught off guard when the officer informed me that I had twice drifted over the fog line. What’s the fog line, you ask? Well, I asked the officer the same question, and he informed me that it was the white line on the right side of the road marking the transition to the paved shoulder.
(What I did not say at the time was that whatever else I might have been doing, I was one hundred percent sure I had not drifted across the fog line twice. In dealing with authority it is always important to choose your battles, and debating what an officer of the law believes he saw is a guaranteed losing argument.)
Further confounding me, the trooper asked what year my truck was, to which I responded that it had been manufactured in 2001. After showing my license and registration I was surprised when the trooper asked me to get out of my vehicle and follow him back to his car. Fully expecting to have my breath checked, or to be put through a field sobriety test based on my wanton disregard for the fog line, I was again perplexed when the trooper directed me to take the passenger’s seat in his patrol car.
I spent the next fifteen minutes or so wedged between the passenger-side door and the trooper’s sprawling array of center-mounted computers and gadgets. During that time he asked me what seemed like a wide-ranging, repetitive and inane series of questions. The only nugget of information that interested me was that the trooper had pulled me over not simply because of my fog-line abuses, but because my license plate had come back as belonging to a white, 1998 truck. (My truck is silver, although a number of people have told me it looks white to them.)
When I later expressed puzzlement that my registration could be so wrong, the trooper said he would show it to me on his in-car computer. He then went back to peppering me with questions about where I was going and who I was going to stay with when I arrived, and forgot to show me the errant registration information. He did mention that registration information is often incorrect, however, which I found both oddly amusing and not at all reassuring.
Finally, as the trooper began to ask the same questions for the third time, a second trooper strode past my side of the patrol car. As he walked into the headlights I could see he had a dog with him, and moments later the dog started working the truck, sniffing here and there. When the trooper I was sitting with asked me if I had any drugs in my vehicle I just smiled and shook my head.
In short order the dog gave my truck the canine seal of approval, and a few minutes later I was on my way again with a simple warning about drifting over the fog line. Three hours later I reached my destination.
The Wreck
After a short stay in the Midwest I headed back to the East Coast on I-80 to attend a graduation ceremony. While traveling through Pennsylvania I crested a rise that had been cut through a mountain top and found the traffic in front of me at a standstill. Looking ahead I could see a minivan lying on its side on the left side of the road, and several other vehicles stopped nearby.
I pulled onto the left shoulder and sped past the stalled traffic, pulling up just short of the toppled minivan. Getting out I ran to the overturned van where several good Samaritans were already helping a woman out of the driver’s side door — which was now on top of the vehicle. Looking in through the sun roof and shattered front windshield I couldn’t see anyone else, but it was dark and the contents of the van had been tossed sufficiently that a child could have been lost in the debris.
As the woman was being helped to the ground I asked if anyone else was inside. She looked back at me wide-eyed, obviously traumatized by what had happened, but was lucid enough to say no.
I checked again to be sure just as someone nearby the gas tank was leaking. Two of the people who had stopped to help the woman led her down the road, away from the van. I fell in behind and tried to encourage the woman to stop turning her head from side to side, but her mind had clearly been overloaded by the crash and she was having trouble hearing me. (She should not have been moved, but it was too late for that.)
As the woman walked she was overcome with several violent spasms of adrenaline and fear. One moment she was quiet and walking slowly, then the next her body seized as if reliving the wreck. When we were a safe distance away I encouraged her to sit down by the side of the road, then I tried to get the others to help her keep her head and neck still. Looking at her eyes I could see that her pupils were round and equal, I couldn’t see blood anywhere, and she was clearly alert, but that didn’t mean she wasn’t about to drop dead from internal bleeding, or that she wasn’t headed for paralysis if her spinal cord had been bruised.
As I watched the woman for signs of shock I heard someone behind me talking about what had happened. The woman, talking to herself more than anyone else, suddenly said that she had been forced to swerve off the road to keep from running into someone. As she spoke I could see her again viscerally reliving the moment, then I heard someone say that the offending driver was turning around. Looking back up the road I could see a nondescript red sedan turning gingerly around in the middle of the highway.
Someone ran over to prevent the car from leaving, but I could see through the windshield that the driver was an old man who was oblivious to what had happened. Looking down the long hill I saw an off-ramp and realized that the old man had entered the highway in the wrong direction, driving up the hill toward the two lanes of traffic bearing down on him. I looked back at the van and I could see the tire marks where the woman had swerved violently to avoid a head-on collision.
Her hard turn to the left had sent her van into the solid wall of cut rock about fifteen feet off the side of the road. Fortunately, the cuts through the hilltop had been made at a slight angle away from the roadbed, so instead of slamming into the rock the woman’s van had been launched upward and over on its side. The ride must have been horrifying, but the glancing blow allowed the energy of the impact to be dissipated over a longer period of time. At highways speeds a head-on crash into the wall of rock would almost certainly have killed her.
In front of me the woman suddenly repeated what she had said: that she had to swerve out of the way to keep from running into the other car. I looked at her and told her she did the right thing. She didn’t have any choice. I told her that what had just happened to her was crazy — that it made no sense, and never would — and that she should not try to understand it. In the back of my mind I hoped someone would follow up with her in the days and weeks to come, to make sure she wasn’t suffering long term effects from the trauma.
I asked one of the people sitting with the woman to help hold her head still, then I told the woman that it was important not to move her head. Another reflexive moment of terror shot through her, but even as it did she said she felt fine. I explained to her that her body was flooded with chemicals that were making her feel that way, and after listening for a moment she calmed down and allowed the people sitting with her to hold her head still.
I walked over to the old man, who was now out of his car, and it was clear from his blank look that he had no idea where he was or what had happened. I’m not qualified to differentiate Alzheimer’s from senility, but I’ve seen Alzheimer’s before and the old man’s affect was familiar. Several people helped him to another car to wait for the police, and I was glad to see that no one was being unkind. It was clear to everyone what hand happened, and it was a miracle no one was dead.
Moments later a state trooper arrived, then another. I checked on the woman again and found her desperate to call her husband and her children’s school to let them know she would be late. Her cell phone was still in the van, but when I went to look for it I couldn’t find it. I did find her purse, and took it to her, but when I handed it to her I told her not to touch it or stick her hand inside. The outside of the purse was covered with shattered glass, and the inside contained dozens of large shards.
On the highway traffic began trying to sneak past the crash site. Up the road I heard two emergency vehicles coming, then saw the first of two emergency SUV’s bounding along on the narrow left-side shoulder, fighting to pass the traffic jam. At the same time cars and trucks began moving onto the left shoulder to pass one of the troopers, who had parked halfway into the right lane. The more the traffic moved over the more the approaching emergency vehicles had to drift toward the rock wall, until it became obvious that they were going to be stopped by drivers desperate to put the wreck behind them.
Feeling my own adrenaline I stepped out onto the road and stopped traffic until the emergency vehicles reached the scene. Across the highway I watched a perfectly-dressed trooper lead the woman who had been in the wreck to his squad car. Another trooper walked toward me and I pointed to the old man and filled the trooper in on what had happened. I looked at the woman sitting in the back of the patrol car, alone, and wondered if the air conditioning was on, and whether that could send her into shock.
I let the traffic on the highway go and tried not to judge the people who had sat and watched instead of gotten out of their cars to see if anyone needed help. Then I opened the door to my truck and pulled out a half-drunk bottle of water and tried to rinse the broken glass off my hands.
The Trooper Story
The trooper story is, to me, a plot-driven story. It’s about the moment when the trooper decides to see if my truck is ferrying drugs, and the way in which he goes about establishing probable cause for a search.
First he asserted that I was weaving over the fog line, but he never checked to see if I’d been drinking. If he really believed that I was having trouble staying in my lane, he would have checked to see if I was drunk. Second, he claimed that my registration information was incorrect, but he never showed me the incorrect info. My guess — and it’s only a guess — is that he simply made that up.
The Wreck Story
Despite the accident and the old man and all of the other narrative threads that suggest themselves, this story, for me, is not about the wreck. Rather, it’s a character-driven story that reveals itself through the broken glass I still had on my hands when I continued on my way.
I spent the next four hours and three hundred miles picking glass out of my fingers and palms while gingerly holding the steering wheel. I wondered if the woman would be all right. I wondered how many kids she had. I wondered what their lives would have been like if she had died. I wondered about the old man, and about the people in his family who knew he shouldn’t be driving, but who didn’t have the heart to take his freedom from him. I wondered how many lives had been changed on that day.
Where Stories Come From
Stories come from everywhere. They come from imagined events and real events. They come from choices. They come from awareness. They come from being alive.
If you have the requisite editorial sensibility — the ability to distill and organize events and imaginings into a narrative structure — then you will harvest stories everywhere because stories come from life itself. Whether you favor realism or fantasy, plots or characters, the events and truths underpinning your worlds and stories will all necessarily come from your experiences.
Your power as a storyteller is a combination of your native gifts, your mastery, your awareness and your ability to distill events. And whether your goal is art or entertainment, or both, your compass is the truth.
This is a cross-posting from Mark Barrett‘s Ditchwalk.
Have you ever been stuck away from your computer with a deadline hanging over your head? What do you do? Grab your Smartphone, a piece of scrap paper or even a napkin and get to work.
As I sit here waiting for my flat tire to be fixed I started to worry about how I would ever get my post for this week finished in time. You see, I decided it would be best to refrain from using the computers at my job after one of them became infected with a virus. (I do a lot of research for these posts and with that comes the risk of viruses.) That means, with no computer access, I lose four hours of writing time everyday. My mornings and evenings are devoted to my little girl, so, again, no computer access. That leaves only a short time just before bed. It makes every lost moment (like now on my “writing day”) painful.
I’m a big believer in Murphy’s Law, but I also know that there are work-arounds to any obstacle — if you care to look for them. Writing on my little Palm Centro keyboard is not something I want to do on a regular basis, but, when faced with either doing that or losing even more writing time, I’ll take the hand crampage any day.
With a little luck, and a whole lot of creative thinking, any writer can find a way to keep working on The Road to Writing.
This is a cross-posting from Virginia Ripple‘s The Road to Writing.
From the Lightning Source/PediaPress press release:
"With our innovative Create a Book platform, we required a technologically advanced company that understood the web-to-print model, and could satisfy our requirements. We needed a professional and reliable organization with high quality one-off book manufacturing and a globally distributed print network, and we found that with Ingram’s Lightning Source."
Heiko Hees, Managing Director of PediaPress
The recent start-up of Create a Book on the English language site of Wikipedia follows the successful launch of identical applications on the German, French, Spanish and 14 additional Wikipedia sites. Since the inaugural launch of the first Wikipedia book application in February 2009, Lightning Source has printed Create a Book wikis in 17 languages and has delivered books to 33 countries.
“The content-driven model from PediaPress and Wikipedia is part of the forward-thinking method of book supply we envision as the future of print-on-demand, and we are delighted to work with the PediaPress team on this innovative web-to-print model.”
David Prichard, President and CEO, Ingram Content Group Inc.
The Create a Book feature from Wikipedia enables a user to build a custom book from the articles chosen from their search on Wikipedia and other wiki sites that are supported by PediaPress’ book creator feature. Upon the completion of content collection, the user creates a book title, adds an editor name and selects a cover photo from a group of images and photos associated with the content selected. A 30-page preview is provided to the user for review. The user purchases the book online from the PediaPress web site, and book files are then uploaded to Lightning Source for manufacturing. Printed books are then shipped to their final destination from the closest of Lightning’s networked print facilities.
"[The aim of PediaPress is] to capitalize upon best-of-class technology to bring affordable books and textbooks to the corners of the world, where books and education in some geographic areas is still a luxury. PediaPress is based in Mainz, Germany, the small city in which Johannes Gutenberg changed the world forever by inventing modern printing with moveable type. Five hundred years later, our mission in Mainz is still the same – making printed knowledge available to all.”
Heiko Hees, Managing Director of PediaPress
This is a cross-posting from Mick Rooney‘s POD, Self-Publishing and Independent Publishing.
On our recent excursion to Disney World, we began our day of adventures in the Land of Mouse with a little friendly competition on the famed Buzz Lightyear ride. And when I say friendly competition, what I really mean is a cutthroat contest of wills with the most important prize of all on the line: pride.
If you’ve never experienced the glory of Buzz, let me explain the concept: A line of two-person cars moves slowly through the blacklighted landscape of Emperor Zurg’s world while the car’s occupants use laser guns to shoot at thousands of targets placed throughout the ride. You can spin the car 360° but can’t change the speed of the ride or manipulate any of the targets (many of which are moving themselves). At the end of the ride, your score is displayed. High score wins. Low score is mocked for the rest of the day.
My strategy was simple: Pull the trigger as many times as possible while swirling the gun around for maximum coverage. Since there’s no penalty for misses, I figured a mass spray was the way to go. At the end of the ride, I proudly smiled at my score (49,980) and turned to Toni in the car behind me, ready to boast about my win.
While I was randomly spraying the room with laser shots, Toni was specifically aiming for the moving targets around the room that were worth more points. She probably hit half the targets that I did, but hers counted for more.
Here’s what you should take away from this: In the marketing world, Toni’s targeted strategy is the one that will get your self-published book on best-seller lists, not mine.
I’ve marketed sports teams, small businesses and aspiring writers, and across all three mediums there is one thing that all three have in common: They don’t know who their target market is. This is such a major issue that we’ve decided to devote a series of blog posts to finding your target market.
Today, we’re going to lay down the Five Commandments of Target Markets (so listen up!):
No matter what genre or subject matter your book deals with,I can promise you that your target market is NOT everyone. It’s not everyone in America, everyone in Florida, or even everyone in the town in which you live. For pete’s sake, that’s not even Wal-Mart’s target market.
Because your target market determines your price, cover design, writing style, working title and almost everything else related to your book, you have to know your target market before you get started. General Mills doesn’t create a cereal and then wonder who will want to buy it, they see a demand and make a cereal to satisfy it.
Just because you target a specific group of people with the majority of your marketing budget doesn’t mean that no one else will buy it. ESPN the Magazine’s target market is 18 – 30 year old men, a demographic that probably makes up 90% of their readership, but that doesn’t mean there aren’t any females who buy the magazine.
The ultimate goal of your target market research is to learn how to communicate with your target market. If you’re targeting teenagers, Internet communication is critical. But if you’re targeting Baby Boomers, the Internet is not going to a primary communication tool in your marketing campaign.
Unfortunately, this isn’t a process that you will likely get right on the first try. Even here at Duolit, Toni and I are constantly evaluating and re-evaluating our target market and the means we use to reach them. Without a high budget research process, there’s a certain amount of guesswork involved in determining who will buy your product. If you try one direction and fail, try again. There are thousands of niches out there, with a little hard work, you will find yours!
This was cross-posted from the Self-Publishing Team blog.