Tools to use to Recreate the Past: Annie Fuller’s Boarding House

I am working on Bloody Lessons, the third book of my historical mystery series, which means I am wrestling once again with how adequately and accurately to portray the past, in this case 1880 San Francisco. This led me to the idea of describing some of the tools I used in creating the historical background for my protagonist’s home, which appeared first in Maids of Misfortune and will continue to play a role in all of my books, a boarding house in the 400 block of O’Farrell Street of San Francisco, between Jones and Taylor.

First of all, as Susanne Alleyn points out in her clever and very readable book, Medieval Underpants and Other Blunders: A Writer’s (and Editor’s) Guide to Keeping Historical Fiction Free of Common Anachronisms, Errors, and Myth, an author of historical fiction needs to recognize that the city of today can be vastly different from the city of whatever time period you are writing about, and this is true even when you are talking about a relatively young city like San Francisco and a time period that is only 132 years in the past.

Sometimes cities change for man-made reasons. Street names are changed, new streets laid out, hills graded, wetlands filled in, residential areas become commercial and commercial areas become residential, and railroads, subways, and freeways are built, destroying existing property. Neighborhoods change, expand and contract, and sometimes disappear.

And then there are natural disasters. Hurricane’s Katrina and now Sandy have demonstrated the ability of natural forces literally to obliterate areas, wiping the structures, even the ground the structures are on, off the face of maps. Sometimes these streets and blocks are rebuilt, sometimes they are not, but a good historical fiction writer of the future, setting their stories in New Orleans or New Jersey shore towns anytime after these disasters, will have to take the impact of these disasters into consideration. In short, I needed to take both man-made and natural disasters into account when I set Annie Fuller’s boarding house in the 400 block of O’Farrell Street to make sure that the street existed in 1880, that it was an area of the city that would have had a boarding house, and that the physical environment would be the same (grade of the hill, etc).

So, how did I determine this was an appropriate place to put the house, particularly since I wanted the house to have been built in the 1850s when Annie Fuller’s aunt and uncle first settled in San Francisco? As Alleyn recommends, I started with historical maps. Sally Woodbridge’s San Francisco in Maps and Views, was most useful. O’Farrell Street did not exist in 1847, but it existed by 1852, as determined by a series of surveyor maps of the city streets, and it was named for the first surveyor and map-maker for the city, Jasper O’Farrell. In 1852, however, there were no buildings past the 100 block of O’Farrell.

Yet, by 1859, another map shows at least three structures existed on the south side of the 400 block, making it historically accurate for me to write that my protagonist’s house was built in the mid 1850s. In addition, since the block was so sparsely built up at the time the house would have been built, I was able to a create a house that was a little wider and in a different style than the narrow Italianate houses that would come to predominate in the 1870s and 1880. I used this fact to help me determine that the house would be constructed in the Greek revival style, which was briefly popular in the 1850s, and in my second book in the series, Uneasy Spirits, I used that fact to support the rather large back yard to the boarding house where a Halloween Party was held.

According to historical maps and histories of San Francisco, by 1879, when my first book opens, the streets north of Market and between Van Ness and the financial district to the east were built up with a variety of residential and commercial buildings representing a variety of architectural styles. For example, see Burchell’s The San Francisco Irish, 1848-1880. O’Farrell Street was no exception. Obviously one of the ways I could try to get a feel for what the block was like in 1880 would be to go look at it today,  hoping that some of the buildings are still standing.

However, this isn’t possible because in 1906, between the earthquake and the fires that came after, the 400 block of O’Farrell, along with most of the buildings east of Van Ness, were destroyed. After reading a detailed account of these fires, it looks like the 400 block may have been spared the first day after the earthquake, but the afternoon of the second day, April 19th, it was engulfed by blazes coming from all directions.  If I wanted to get a feel for what Annie’s boarding house would have looked like in 1879-1880, I was going to have to do more research.

Census records (which I had analyzed for my dissertation) gave me information about the size of homes and boarding houses in this part of the city in 1880, and newspaper classified ads not only confirmed that there were boarding houses in this residential area (including on O’Farrell Street), but also gave me a range of prices people were paying for room and board. This all helped me plan the size and number of servants and boarders that would be found in her house. Architectural histories of the city told me what styles predominated in the 1850s, when the boarding house on O’Farrell was supposedly built.  See for example, Kenneth Naverson’s West coast Victorians: A Nineteenth-Century Legacy. In addition, photographs of the city in the 1870s and early 1880s were another enormously helpful source, confirming what I had been reading about. For example, this picture shows how residential and commercial buildings of every shape and style could be found in houses in the same neighborhood in the 1870s. One of the most useful historical sites on the internet links historical photographs by time and place on a map of the city, so you can begin to see what the neighborhood looked like over time.

Since Annie Fuller’s Uncle Timothy, the man who built the house she inherited, was a successful businessman, he would have made improvements in the original 1850s house, including the installation of a bathroom on the second floor, upgrading the woodwork, and putting in new wallpaper and furnishings. I consulted books such as Victorian Interior Decoration: American Interiors 1830-1900,  In the Victorian Style, and a wonderfully illuminating book, Death in the Dining Room: And other Tales of Victorian Culture, to help me determine what Annie Fuller’s boarding house would have looked like by the time she inherited it in 1878.

While Susanne Alleyn cautions historical fiction authors about depending on historical movies as sources, a well-researched movie can provide a useful visual impression. For example, the 1993 movie based on Edith Warton’s Age of Innocence, and the companion book that compares stills from the movie to paintings of the period, were wonderful sources, although the movie portrayed much wealthier interiors than would have characterized Annie Fuller’s boarding house.

While houses from O’Farrell neighborhood don’t still exist, there are examples of Victorian architecture that did survive west of Van Ness that also helped. The Hass-Lilienthal House in San Francisco, built in 1886 and open for tours, has been a wonderful place to visit to for this purpose.

Finally there is simply the tool of my imagination. As I have written elsewhere, forty years ago I lived in a house built in the 1870s or 80s in Ohio, and I used my memories from that house and my own imagination to picture and then describe the interior layout of Annie Fuller’s boarding house.

Are my descriptions of the O’Farrell Street boarding house a hundred percent accurate Who knows. But if I have done my historical research sufficiently and used my imagination and writing skills effectively, I will make my readers believe in this house, picture it in their own imaginations, and want to revisit it, book after book. 

 

 

This is a reprint from M. Louisa Locke‘s blog.

The Greengrocer's Apostrophe, and Why You Shouldn't Buy It!

For those who don’t know, greengrocer’s apostrophe is a term used in Britain (and maybe elsewhere) to describe the incorrect use of apostrophes in plurals.

Not all countries have greengrocers (and thanks to the supermarkets we don’t have as many in Britain as we used to), but they are typically small shops that specialize in selling fruit and vegetables.

Over the years greengrocers acquired a particular reputation for inserting apostrophes where they weren’t required. For some reason this happens especially with nouns ending in a vowel (as do many popular fruit and veg). So we see banana’s, apple’s, orange’s, cabbage’s, and many more.

Of course, none of these nouns requires an apostrophe in the plural. Apostrophes are generally used to show possession – e.g. John’s car – and in contractions such as shan’t to indicate that one or more letters have been missed out.

There are a very few circumstances where apostrophes can be used in plurals, and these are to avoid causing confusion. Most commonly, this occurs when pluralizing single letters. An example would be, "How many i’s are there in this sentence?" Without the apostophe this would read, "How many is are there in this sentence?" which would be pretty much guaranteed to bamboozle most readers!

Another common mistake is to insert an apostrophe when pluralizing abbreviations. This is almost invariably wrong, however. An example would be, "Members of the UK parliament are known as MPs". It is quite common to see an apostrophe inserted here (MP’s), but again this is unnecessary and incorrect in a simple plural.

Unnecessary apostrophes are also frequently seen in expressions such as the 1960s (referring to that decade). Again, as this is just a plain old plural, no apostrophe is required.

An uglier mistake is where an apostrophe followed by an ‘s’ is used after the singular form where the spelling is different in the plural. Thus you might see canopy’s (should be canopies), party’s (should be parties) and – going back to our friendly greengrocer – potato’s instead of potatoes.

In conclusion, do think very carefully before inserting an apostrophe in a simple plural – and doubly so if you happen to be a greengrocer!

* If you’re wondering why it’s greengrocer’s apostrophe and not greengrocers’ apostrophe, you may like to check out this post about the exemplar possessive I wrote some time ago.

If you have any comments about the greengrocer’s apostrophe – or classic examples you want to share – please do post them [in the comments section of the original post]!

 

This is a reprint from Nick Daws’ My Writing Blog.

Publetariat Omnibus Now Available: The Best of the First Four Years

Believe it or not, Publetariat turns five years old this coming February. In light of this milestone, and the massive quantity of content here on the site, Publetariat has released a compilation ebook in Kindle format (which you don’t need a Kindle device to read, there’s a free Kindle reader app available for PC, Mac and mobile devices).

Publetariat Omnibus 2008 – 2012: The Most Popular and Practical Posts From The First Four Years of Publetariat is now available. This book includes 67 how-to, advice and commentary articles, written by Alan Baxter, Julian Block, Mark Coker, Melissa Conway, Nick Daws, Joel Friedlander, April L. Hamilton, Joseph C. Kunz Jr., Cheri Lasota, M. Louisa Locke, Shannon O’Neil, Joanna Penn, Virginia Ripple, Fay Risner, Mick Rooney, L.J. Sellers, Dana Lynn Smith, Bob Spear, Richard Sutton and Toni Tesori. Click through to view the full Table of Contents.

 

All the best stuff is here: excellent self-editing advice, a cover design and ad design walk-through, tax tips, business advice, advice for dealing with internet defamation, tips and how-to’s for author platform, social media and book promotion, copy-and-paste boilerplate copyright page examples, craft advice, publishing advice, a podcasting how-to, a little bit of fun, and lots more! 

 Think

1: Learning to Wait

2: Indie Author vs. Indie Entrepreneur

3: 7 Links To Encourage The Writer In You

4: How a Traditional Publisher Could Harm a Writer’s Career

5: Goal Setting For Writers

6: Musings On POD Publishers And The Music Business

7: Managing Expectations: Patience and Perspective in Indie Publishing

8: The Formula For Success And Life In The Way

 

Write

1: Outlining: Straightjacket Or Lifeline?

2. The Fear Factor

3: 11 Resources To Make Editing Your Novel Easier

4: Writing Detail: Finding The Right Balance

5: 6 Dialogue Traps To Avoid

6. Five Mistakes of New Fiction Writers

7. What Readers Hate

8: Seven Links To Understanding (And Finding) Beta Readers

9: How To Be Your Own Best Editor, Pt. 1

10: How To Be Your Own Best Editor, Pt. 2

11: How To Be Your Own Best Editor, Pt. 3

12: The Greengrocer’s Apostrophe, and Why You Shouldn’t Buy It!

13: Working With An Editor: Got My Edits Back. Now What?

14: The Power Of Strong Characterisation – Dexter Morgan

15: Why Writers Should Always “Give It A Week”

 

Design

1: Crafting a Cover: A Do-It-Yourself Sermon in Two or Three Parts…

2: Crafting a Cover, Part II…Making Relationships Work….

3: Crafting Your Back Cover — The Selling Continues….

4: Small Ads Can Be Beautiful And Work, Too!

5: When Redesigning Your Site Or Blog, Don’t Forget To Grandfather

6: Copyright Page Samples You Can Copy and Paste Into Your Book

 

Publish

1: Ebook Madness: Don’t Confuse Ebook Conversion With Ebook Formatting!

2: Peeling Away The Layers of Confusion

3: The Truth About CreateSpace’s Free ISBNs

4: Traditional Publishing And Self-Publishing Are Not Mutually Exclusive

5: Harlequin Horizons & Thomas Nelson West Bow Press: Good For These Publishers and Author Solutions, Inc., Bad For Indie Authors

6: How To Create A Podcast

 

Sell

1: Does Social Networking Really Sell Books?

2: Secrets of Ebook Marketing, Excerpt Trades & the Future of Enhanced Ebooks

3: Regional Bookseller Organizations

4: 7 Reasons You Need A Facebook Fan Page

5: Create Hard-Hitting Ads for Your Book…

6: How To Lose Fans And Alienate People

7: Are You Making These 7 Book Marketing Mistakes?

8: Preparing For A Book Sale

9: Update on Categories and Keywords: Why Authors Should Still Care

10: Build Your Author Platform Through Guest Posts

11: Do We Know The Author?

12: Help! My Book Isn’t Selling. 10 Questions You Need To Answer Honestly If You Want To Sell More Books.

13: Email Service Roundup

 

Business End

1: Significant Reader Trends

2: The 70 Per Cent Solution

3: Write For All You’re Worth

4: 10 Signs That You Are Not Ready To Self-Publish

5: Jump-Start Your Self-Publishing Adventure in 10 Steps

6: Avast Ye Lubbers, And Hear Ye Me Pirate Tale of Two Clicks!

7: The Future of Book Publishing: Risk Shifts To Author

8: Internet Defamation, Author Platform And You

9: Splurge & Save: How To Be A Thrifty Indie!

10: Writers’ and Other Freelancers’ Tax Questions Answered

11: Dress For Success: Just Don’t Expect The IRS To Help You Foot The Bill

12: KDP Select Free Promotion — Discoverability Experiment: One Month Later and Feeling Fine!

13: Simple Steps to a Successful KDP Select Free Promotion

14: Lessons Learned From 1 Year As A Fulltime Author Entrepreneur

 

Lighter Side Of The Writing Life

1: Indie Author: THE GAME

2: How To Write The Best Critique Ever

3: Top 10 Reasons Not To Be A Writer

4: An Author’s Field Guide To Internet Trolls

5: The Writer’s Night Before Christmas

 

 

So whether for yourself or a writing friend, Publetariat Omnibus 2008 – 2012: The Most Popular and Practical Posts From The First Four Years of Publetariat  is an invaluable resource you’ll find yourself (or your friend will find himself!) referring to again and again. 

 

Publetariat Observes Thanksgiving

Publetariat staff will be off in observance of the American Thanksgiving holiday from now through the weekend. We will resume our normal editorial schedule of posting on Sunday, November 25 at 6pm PST. In the meantime the site will remain online and members can still use the Forum and post to their member blogs. We wish all who will be celebrating a safe and happy holiday.

[no need to click through, this is the end of the post]

 

Be Afraid

This post, by JA Konrath, originally appeared on his A Newbie’s Guide to Publishing blog on 10/11/12.

A few years ago I wrote a horror novel called AFRAID.

I tried to write the scariest book of all time, and lots of people seem to think it is. But it wasn’t an easy sell. In fact, it took my agent six months to find a buyer. After many, many rejections, we landed a two book paperback deal with Grand Central.

I got a $20k advance. Not enough to support my family, but enough to keep me in the business. I hoped that AFRAID would be given a wide distribution, quickly earn out its advance, and I’d be able to grow the Jack Kilborn brand (that’s the pen name I used). To promote AFRAID, I did a blog tour, appearing on 100 blogs in 31 days. I also did a  real book tour, signing at 206 bookstores in 12 states.

Happily, AFRAID managed to find an audience, and quickly earned out its advance. Between March 2009 and June 2012, AFRAID has earned me $75,882. Not too bad.

But all was not rosy.

Grand Central didn’t like my follow-up horror novel, LEVEL 6. They didn’t like the title, or the story, even though they published the first few chapters of it in the back of AFRAID, under a title I hated, TRAPPED.

So I rewrote TRAPPED, because even though I thought the book worked well, I needed the money.

They didn’t like the rewrite, either. I had fans expecting TRAPPED, but apparently they weren’t going to get what they wanted.

So I wrote another novel for Grand Central, ENDURANCE. This one they liked, but wanted changes. I told them no, and paid them back the advance I got for the second book.

Telling a major publisher off was pretty much unheard of at the time, and I believe I became the first author to reject a Big 6 deal in favor of self-pubbing. I published TRAPPED and ENDURANCE myself. Had Grand Central been smarter, they could have published TRAPPED and ENDURANCE and perhaps even more Kilborn novels.

So how’d I do on my own?

 

 

Read the rest of the post on A Newbie’s Guide to Publishing.

Open Book Audio May Be The Best Choice

Back in June of last year I finished recording the audio version of Simply Prayer and wentlooking for a place to sell it. At the time Kunaki seemed the best choice. Since then my audio book journey has drawn a bit of attention between two companies: ACX.com and Open Book Audio.

Being a social creature I did some asking around and found that most of the indie authors I knew were going with ACX, so that’s where I decided to go, despite Andrew Parker of Open Book Audio’s various helpful comments.

 

To make a long story short, I’ve been disappointed in ACX. Some would say I’m just being impatient, but so far the results with this company has been null in trying to get Apprentice Cat narrated. Thankfully I have an author friend who put me in touch with someone outside that company who may be able to narrate the book for me. (We’re still working on details at the moment.)

I’ve been looking into how to upload narration from an outside source onto the ACX site, but I keep getting lost in the directions available. Admittedly, I have yet to contact the company about this. I had plans to contact them this week, but then an interesting comment appeared from Andrew Parker on a post on my old blog about how Open Book Audio may be a better choice.

Here it is in full:

Hi Jaime (and all who are following the conversation),

Thanks for the kind words on the podcast. To your questions, the reality is with Audible that if you decide to go the ACX route (which definitely has it’s benefits) and go non-exclusive, you can sell your audiobook elsewhere, like through Open Book Audio. The problem with that, as I see it, is that you are locked into the 7 year agreement and, here’s where it gets interesting, you lose out on the marketing push we offer. Not to mention being able to track your sales through our website. As for Audible, they distribute their library, as I think most everyone knows now, to iTunes on an exclusive. So, if you want into iTunes, you have to get into Audible first. If you don’t go the ACX route, you have to have 5 books to get in. As for iTunes/Apple, they accept no audiobook unless it comes through Audible. So, even if you were to pay the development fee of $99, it still gets your book listed as a Spoken Word album or just an app. Either way, it makes it hard for folks to find you.

Back to the marketing push. At OBA, we have a very specific formula about what books we’ll take and what books we market. The truth is that, as long as the audio quality is good and the subject matter isn’t offensive, we’ll take the book and publish it to all of our retailers. What we then do is see how the book performs over the next few months. If it performs well enough, we put a big marketing push behind the book (reviews, websites, social media, press releases, interviews, podcasts, library journals, etc.) to goose the sales of the book and drive more money. Best of all, it’s free. How can we do that? Well, it’s simple really. If the book has proven that it can sell, it’s kind of a “why wouldn’t we?” mentality. Better yet, we have a specific formula that allows us to determine the precise amount of copies sold over a given period to guarantee a successful book. It’s remarkable how accurate we can be in determining what will be a hit and what won’t, rather than doing like most publishers do and go from their gut.

All that said, any publisher, like ourselves, won’t take your book if you decide to go direct through Audible and then come to us for the rest. Financially, we can’t make it work without the Audible slice of the pie and that’s the truth. Now, our fees are the lowest in the industry (again, math allows us to do that!) but Audible is still an essential piece of the puzzle.

So, what I would tell you is that if you’re content with your book just being available and not looking to make a great deal of money on it, ACX might be the way to go. But, if you’re looking to make more money, regardless of whether or not you hit the threshold for the marketing push, OBA is a much better option. After all, with a wider net, you’ll always get more fish.

Hope that helps. If you want to talk further (if anyone wants to talk further) just email me at andrew at openbookaudio dot com.

After reading this comment, I have to say I’m seriously considering using Open Book Audioinstead of ACX. I’ll be contacting Andrew soon to find out the details and I’ll let you all know how it goes.

Has anyone else been through working with audio book companies? What did you like? What would have liked to see improved?

*** Update***

I’ve just learned that once you sign up with ACX you cannot delete your account with them without deleting your Amazon account as well. That makes me very unhappy because now it seems they’re trying to force me to use their services. While it does simplify things, just as using Createspace does, it also limits your options once you claim your book, even with non-exclusivity.

I urge everyone to make weigh all your options before signing up with any audio book producing company. 

 

 

This is a reprint from Virginia Ripple‘s blog.

Copyright Reform – NOT!

This article, by Matthew Yglesias, originally appeared on Slate on 11/19/12. Copyright is a topic that should be of interest to any author, and self-publishing authors in particular, since they don’t have the backing of a mainstream publisher’s legal department.

The Case of the Vanishing Policy Memo: An influential conservative group released a copyright reform memo that was so smart it had to immediately disavow it.

A Friday afternoon policy memo is not normally the sort of thing that gets one’s heart racing, but “Three Myths About Copyright Law and Where To Start To Fix It” was an exception. It offered a bracing attack on the conventional wisdom about intellectual property that’s dominated Congress for decades mounted a vibrant defense of competition, and advocated regulation aimed at consumers rather than incumbent copyright owners.

 

Even more amazing was the source. The memo went out on the letterhead of the Republican Study Committee—an organization of House Republicans who think the House Republican caucus isn’t insanely conservative enough—under the names of Rep. Jim Jordan and executive director Paul Teller.

It was an exciting moment for copyright reformers, who were surprised and delighted to find these new conservative allies. But a moment was all it was. By Saturday, Teller had already retracted the memo, claiming it “was published without adequate review” and needed to be “approached with all facts and viewpoints in hand.”

Common sense suggests there were other reasons for the retraction. Derek Khanna, a tech-savvy young Republican staffer who came to Washington with Sen. Scott Brown before shifting to the RSC to work primarily on cybersecurity and government oversight issues, is clearly well-versed on the subject. He simply lacked the authority to enact a change in position on a topic dominated by powerful interest groups with a ton of money. Khanna’s supervisors seem to have paid too much attention to the merits of the memo and not enough to the larger politics when vetting it. According to Mike Masnick at TechDirt, when news of the memo filtered out to the Motion Picture Association of America and Recording Industry Association of America, those organizations “went ballistic and hit the phones hard, demanding that the RSC take down the report.” They won. 

 

Read the rest of the post, which details Khanna’s "three myths" and the arguments against continuing to support them, on Slate.

How Does A Writer Know They're Successful?

This post, by Tiffany Cole, originally appeared as a guest post on The Innocent Flower.

I’m excited to have Tiffany Cole here on my blog today! I’ve known Tiffany for a few years now. She has constantly impressed me with her passion for learning and improving, which shows in the post she is sharing here today. 

Thank you, Tiffany, for coming here today! The message you’re sharing is truly important and well-said.

How Does a Writer Know They’re Successful?

I admire many things about Michelle Davidson Argyle, but what I admire most is her honesty. Her blog posts, especially the ones where she talks about her struggle with success, really helped me out. You see, I spent many years of my life so obsessed with seeking success that it blinded me. When I looked at myself, I only saw my failures. When I looked at others, I only saw their achievements. I associated success with happiness. It didn’t matter how much I did or what I did. Nothing was ever enough; I felt like I could never reach all the ‘indicators’ of writerly success. 

I first became a fan of Michelle when I discovered/assumed she had all the general indicators of success – publication, popularity, and money – I wanted with all my heart. I stuck around because, in spite of her reaching those indicators, she made her struggle with feeling successful clear. 

Through Michelle and other life events, I finally learned how a writer knows they’re successful, but first I want to discuss why general answers should not be the answer to that question.

THE METHOD OF PUBLICATION

For a long time, I saw getting published, preferably by a traditional publisher, as the solution to all my problems, as the be-all end-all of my journey as a writer. I know for certain that there are many other aspiring authors who see traditional publishing as the diamond-encrusted gates. 

Then there are authors who have pretty much decided that all publishers are big company conspirators and self-publishing is the only intelligent way to go.

First, being at the extremes like that isn’t necessarily good. It’s perfectly fine to prefer one method of publication over the other, but many authors I admire – Michelle Davidson Argyle included – have dabbled in and found both self-publishing and traditional publishing beneficial. You can find more info about both options of publishing at Michelle Argyle’s ‘Writer Love’ page.

Regardless of whether you’re a big supporter of traditional publishing or self-publishing, I’m here to tell you now that neither methods of publication are the end of your journey, nor will they define your success as a writer. They can’t be end of your journey. 

Traditional publishing today is not what it once was. Even if you get published by a bigger house, you’re not likely to receive a very big royalty check, meaning you’ll most likely have to publish many other books or do other work on the side. Even more, promotion will mostly be in your hands. It’s up to you to keep your audience/fans engaged before, during, and after the publication process. 

 

Read the rest of the post on The Innocent Flower.

The Only 2 Things Authors Ought to be Doing

Part of running this blog is answering questions.

Many of these come from authors who’ve decided to dive into the waters of indie publishing. Spurred on by reading Joe Konrath‘s blog or by stories in the press about the contracts signed by e-book superstars, they are ready to take the leap.

(As an aside, this is already a pretty amazing paragraph I just wrote. Compared to the secrecy, dissembling, misinformation and prejudice that surrounded self-publishing during most of my career in the book trades, the turnaround is as startling as it has been rapid. Okay, back to the story.)

 

Now, authors are a lot like everyone else. Some are more technically-minded, others less so.

Some notice and appreciate typography, cover design, fine artwork and a beautiful page. Others either don’t notice or just don’t care about that stuff.

As my first boss, Harry Sandler, used to tell me, “That’s what makes horse races,” and I suppose he was right about that.

But There’s a Problem

When authors decide to self-publish, they naturally try to educate themselves, and that’s a very good thing.

They read blogs, buy books on self-publishing, download lots of free information on the topic, maybe take an online course.

Once they start to focus on actually creating a book, they get wrapped up in page margins, which fonts to use, who is the best print on demand vendor for their project, and myriad other details in the process.

Here’s my message for authors who think they have a book that will actually sell: don’t do it.

The Lure of the Process

Maybe it’s because much of the work of traditional publishers takes place behind a wall. It’s kind of the electrical and plumbing of book publishing.

Editors cut and shape manuscripts, designers create one version after another of the book’s cover until it’s right. Coders and typesetters and printers and binders work on creating the physical product that the book becomes.

Who knew what dark arts were being used to turn lumpy, awkward typescripts into beautiful, readable and enjoyable books?

In the belief that they now have to replace every one of the departments at the publishing house on their own, authors get stuck in the swamps of tutorials, courses, e-learning programs, webinars and action plans. How is anyone supposed to make sense of all this?

Of course no one person can be expert in all these fields. Even if you tried, you would be a novice in several fields at once. You know, the first books I designed didn’t look all that good. After all, they were the efforts of a novice, and we all know how those go, don’t we?

Where To Put Your Energy

Okay, here’s the follow-through. After talking to hundreds of authors, helping launch scores of indie books, sitting on panels and writing for several years on these topics, I’ve come to the conclusion that:

There are only 2 things authors ought to be doing: writing, and marketing that writing.

That sounds a lot like advice you might get if you’re a traditionally-published author, doesn’t it? But with a difference.

Just as the head of a traditional publishing house probably isn’t writing the press releases or setting up his blog syndication, you should focus where your work will have the biggest impact.

That means, unless you want to start a side career as a publicist or a blog technician, you should probably outsource all of that work. Everything. Why?

Because self-publishing does not mean “do-it-yourself publishing.” Self-publishing is not about:

  • picking fonts,
  • creating covers in Photoshop, or
  • learning Adobe InDesign.

No. Self-publishing is about controlling the process and the end result, it’s not about doing it all yourself.

Certainly you need to understand what an ISBN is and how to use it, but you might not need to get much more technical than that.

As long as you have a roadmap, you understand the process and where your books fit, and you have the ability to track and control your costs, you can run your publishing company by hiring the “technical” help you need.

This leaves you to write and market what you write. From everything I know, that’s going to give you the best chance for success. 

 

 

This is a reprint from Joel Friedlander‘s The Book Designer.

You Gotta Want It Badly

This post, by Dawn Goldberg, originally appeared on her Write Well Me blog. 

No matter how much we want and love to write, unless we’re terribly disciplined or have deadlines (or an editor/agent looming over us), our default activity is not writing. In other words, if we have a spare minute, a break between activities, the rare gift of an unplanned hour, do we write? Or do we fill it in with stuff that "needs to be done"? Or take a much-needed nap? Or call a girlfriend and relax? Or make plans for dinner? 

I will write – after I take a shower and get dressed – and after I make the bed – and after I do the dishes. 

Why do I delay? Why do those things come before writing? 

For one, those other things are calling at my attention, nagging me, so I tell myself that I’ll write better if those nags are quieted. But the list of nags must be quite long because there are a lot of times that I never seem to write. 

Secondly, I might be afraid of writing. I’m not where I want to be in my project. It’s stalled. I want it to be perfect, compelling, and impactful, and I’m afraid it’s not. Or it feels hard to get started, so it’s much easier to do other things.

And – here’s what I’m afraid of the most – maybe I don’t want to write badly enough more than I want to take a shower, get dressed, make the bed, and do the dishes. 

When I was teenager in Texas, I’d get up in the summer early and go run. The heat, no matter how early in the morning, was oppressive. Step outside, and one hits a wall of heat. Yet, I’d invariably get up and go run in that awful furnace. Why? Because I’d rather do that than deal with my parents when they got up in the morning. Running in the heat was preferable to being around my parents. I would rather run.

So what do we need to create so that writing IS the default activity and it is THE thing we would rather do than anything else?

 

1. Be aware of what DOES get in the way. Pay attention. Are they always the same things (chores like cleaning the house, work tasks like returning emails, etc.) that you do instead of writing?

 

2. Understand why you would rather do those things. Are they nagging items? Are they delaying tactics? Are you afraid of something?

 

 

Read the rest of the post, which includes 6 additional, informative bullet points, on Dawn Goldberg’s Write Well Me blog.

Small Press And Non-Digital Survival

It’s a fact of the publishing world that new ventures rise and old ones fail all the time. Running a small press is incredibly hard work, and there’s not much, if any, profit to be found. So many small presses are run for the love of it, with their owners also keeping a full time job and using their own money to keep the press afloat. If a small press can break even, financially, it’s considered a success.

 

Of course, there are those which do actually turn a profit, even if it’s not a full living wage, and those presses could go on to eventually become financially successful ventures. But it’s not easy and by no means definite. With the way the publishing world is currently changing, there are a lot of pitfalls along the way, just as there are a lot more opportunities out there. Never before has the phrase “Adapt or die” been more relevant.

So it was with sadness and some consternation that I read about the closure of Wet Ink the other day. From their announcement:

It is with great regret we have to announce that Wet Ink is closing down after seven years of publication; the current issue, number 27, is the last.

We were hoping for number 28, but it isn’t feasible.

Basically, the reasons are financial. Retail sales are weak, advertising and sponsorship are almost impossible to obtain and subscriptions levels haven’t been enough to make up for the shortfall in other areas. Despite all of these problems we are not interested in only going digital, as it isn’t for us a meaningful alternative.

Now I quite understand that some people are married to the physical artefact and not interested in reading ebooks. I understand that many publishers aren’t interested in learning new skills to engage with the digital marketplace. Even though those skills are easy to learn and implement, I get that some people aren’t interested. And, as a result, the publishing endeavours of those people will die because of it. What confused me more in the case of Wet Ink was this line:

Despite all of these problems we are not interested in only going digital, as it isn’t for us a meaningful alternative.

(The emphasis is my own.)

Only? Meaningful? The implication there is that survival is only likely with a purely digital product, which is simply not true. Digital production doesn’t mean only ebooks. With technology as it is today, it’s quite possible to build any publishing venture into a print and digital product without any compromise on quality and with far lower operating costs. Print On Demand technology is responsible for producing some truly beautiful books and magazines these days, without the high cost of physical print runs. Also, the difference between producing a print product and then adjusting that product for the ebook market is negligible in terms of time and effort.

A press that is producing a quality magazine with high running costs can switch to POD and ebook production quickly and easily and still produce their own favoured high end print artefact, as well as making ebook versions available, thereby maintaining any existing (print) subscriber base and potentially attracting a whole new set of electronic subscribers. That’s adapting to the modern era and giving yourself a chance at survival.

To suggest that it’s death or digital, as in suggesting that it’s a choice between losing money on beautiful books or giving in to those awful ebooks, is misinformed. It’s a perfect example of refusing to adapt, therefore dying.

I feel for the people behind Wet Ink, I really do. It sucks when something you love becomes unsustainable. I quite understand that there are people who don’t want to learn or embrace the new digital ways. But it’s a shame that a well-respected journal like Wet Ink has to die because digital isn’t seen as a “meaningful alternative”. What’s not meaningful about keeping a good thing alive?

Adapting to the modern environment is something people have always had to do. Every industry goes through many changes and old technologies die or change. Publishing, until recently, has been strangely insulated from change. But not any more. It’s very sad to see Wet Ink die, just as it’s sad to see any journal die, thus reducing the variety of publications out there.

I wish the people behind Wet Ink all the best. And I hope other publishers stay on top of this changing world and manage to adapt so their publications don’t die too. Still, even if they do, young turks will come along with new ideas, embrace the new technology and opportunity, and exciting new things will appear. Publishing isn’t dead or dying – far from it. It’s never been more vibrant. 

 

 

This is a reprint from Alan Baxter‘s The Word.

Saying “No” to NaNoWriMo

This post, by Steven Ramirez, originally appeared on his blog.

As I write this there are thousands of other writers around the world, madly slaving away at their novel in honor of NaNoWriMo. For those of you who are not in the writing trade, NaNoWriMo stands for National Novel Writing Month. Here is an excerpt from the “About” page on their site:

National Novel Writing Month is a fun, seat-of-your-pants approach to novel writing. Participants begin writing on November 1. The goal is to write a 50,000-word (approximately 175-page) novel by 11:59:59 PM on November 30.

Valuing enthusiasm and perseverance over painstaking craft, NaNoWriMo is a novel-writing program for everyone who has thought fleetingly about writing a novel but has been scared away by the time and effort involved.

So that’s fifty thousand words in thirty days or 1,666.666666666667 words per day. Yeehaw! Well, guess what. I’m not having it.

That’s right. I refuse to participate. Why? It’s not because I don’t respect anyone who has the discipline to write nearly seventeen hundred words a day for thirty days straight. And it’s not because it wouldn’t be fun to see if I could create a story from start to finish in that time. And it’s certainly not because I wouldn’t be able to boast in some future tense that I created my bestselling masterpiece in thirty days. No, my reason is much more prosaic. I don’t have time.

It’s All About Priorities
I actually considered participating in this year’s contest. I’m a member of several writers groups which give out daily encouragement to those foolhardy enough to attempt this Herculean task. But you see the thing is, I am into the second draft of my zombie novel and at seventy-five thousand words it really isn’t long enough to begin with, which is a never-ending source of agita. In addition I have committed to posting regularly on this blog and am doing my best to market my published works via Twitter and Facebook. On top of that I regularly offer my time to other writers for anything from marketing and social media advice to written critiques of their works in progress.

Not that I’m complaining! I love what I do.

Looking at the problem practically, however, I would essentially have to put everything on hold for thirty days in order to participate in this contest. But if I want my book ready for publishing in the spring—or let’s face it, summer— I simply can’t afford to take a month off.

What Happens on December 1st?

 

Read the rest of the post on Steven Ramirez’ blog.

Write A Holiday Story

This post, by Dawn Thurston, originally appeared on MemoirMentor.

Thanksgiving is a week away and Christmas is not far behind. The holidays resurrect all kinds of childhood memories. Why not spend some time this season committing your memories to paper. Even if you don’t have time to write a complete story, jot down ideas as they come to you during the holidays, ideas that can be developed later into a polished piece. Here are some suggestions to guide your thinking:

 

  • Keep your stories personal. What was meaningful to you? What did you look forward to? Does one Thanksgiving or Christmas stand out more than the rest? Were there any disappointing moments? What are your favorite Christmas carols? What childhood traditions have you carried over to your own family? How are holidays different today than they were when you were a child? What was your favorite part of the holidays? What food did you like? These are just a few questions. The point is, make it your story.
     
  • Anchor your story in its era. People of all ages love the movie A Christmas Story, a memoir-style story of a 1940s Christmas told from the perspective of nine-year-old Ralphie Parker. The film is lush with period detail, and yet its recounting of a child’s joy, longing, and disappointment seems to capture aspects of everyone’s Christmas memories. My children swear their Christmases were just like Ralphie’s, even though they’re decades apart.  Include details that communicate your childhood era. For example, when I was a child, Christmas trees were decorated with colored lights and tinsel. By the time I became a teenager, tiny white lights were all the rage. So were flocked trees. For a brief time during those years, the late ’50s, I think, some folks favored ghastly aluminim trees, standing them in rotating bases and training colored flood lights at them–a kind of bizaare extension of the Space Age, I guess. Your childhood years had their own set of holiday fads. Red Ryder BB Guns? Cabbage Patch Dolls? Slinkies? Get them in your story.
     
  • Include sense details

 

Read the rest of the post on MemoirMentor.

Indie Author Marketing – Get a Blog, Right? Wrong…

This post, by Renee Pawlish, originally appeared on her Master Wordsmith blog.

Did that title get your attention?  Let’s face it, indie author marketing is tough work (indie author marketing success even more so).  And so many indie authors will tell you that you need a blog for effective marketing.  Well, yes and no.  I’m actually all for having a blog, ifyou are doing this for the right reasons, and you are avoiding some key mistakes. 

Having a poorly designed blog or one with little content can do just as much damage as good for you as an author, so you must think about why you have a blog in the first place.  I’ve touched on some of these points before, and I’ve added some new things here as well…

Indie Author Marketing – Reasons To Have A Blog

The primary purpose of blogging, for indie authors, is to help you sell books (unless you’re running a blog like this one that focuses on helping indie authors with writing and marketing).  Here are some of the things a blog can do for you:

  • it can connect you with potential readers
  • it can build your audience
  • it can showcase your writing skills
  • it can generate book sales
  • it can position you as an expert in your genre
  • it can generate traffic to your author website
  • it can give you credibility as an author (great if you want to get an agent)
  • and more…

Okay, you’ve probably heard of all of those and could add to the list.  And you may be asking yourself, I do these, so why isn’t it working?

Indie Author Marketing – Reasons Your Blog Isn’t Working

As I meet more and more indie authors, I see numerous things that they do with their blogs that actually harm their blogging efforts:

  • having a poorly designed blog
  • spelling or grammatical errors
  • blogging inconsistently (this doesn’t encourage people to come back because they see you’re inactive)
  • only blogging about your books (and saying buy my books all the time)
  • little or no book information
  • not linking your books directly to Amazon or other selling sites
  • not having a niche (you have to target your audience and write to them)
  • sharing your posts with those that aren’t in your target audience (I see this on Triberr a lot)

Now that we know the good and bad about our blogs, what can we do to correct things?

Indie Author Marketing – The Big Key – Your Blog Design 

 

Read the rest of the post, which gives further detail on each of the above bullet items, on Renee Pawlish’s Master Wordsmith blog. 

Priorities And Time Thievery

This post, by Bear Weiter, originally appeared on Booklife.

 

I’m not a write everyday kind of guy. I wish I was, and I have been at times (working on a novel seems to bring that out of me). I read comments from other writers who put in at least a few hours every day (if not more), working on their craft. I kid myself at times by thinking “they’re professional writers, that’s their job,” and while there’s a kernel of truth there, I know they all suffer from the same hecticness and interruptions as I.

 

 

The ideal is just that—writing for several hours a day, uninterrupted, churning out so many thousands of words at each sitting. During these times there would be no email, or phone calls, and no other projects demanding their share of time.

The reality for most of us is that life can’t be put on hold. There’s family, and work, other commitments, and other distractions. For me specifically, I work for myself—which means I need to be responsive to clients if I wish to continue working for myself. My work is full of ups and downs (busyness wise), and when I’m busy it’s best that I remain busy.

It is during these times when you need to realize what your priorities are. Is writing—or some other creative endeavor—critical to you? Is it worth sacrificing at least a little time to keep it going? I assume if you’re reading this then it is—I know it is for me.

There’s the big solutions—organize your time, plan, prioritize, keep lists, block out your calendar, etc. Or, you can take smaller steps—take snippets of time from other activities: write while watching TV (if this is family time, join in on the TV watching but wear headphones so you can focus on your work), while eating breakfast or lunch, during your commute (please not while driving!), in bed before falling asleep or when you just get up. Steal a half an hour here, an hour there, whatever you can get away with.

 

 

Read the rest of the post on Booklife.