INTERVIEW: Seth Godin on Libraries, Literary Agents and the Future of Book Publishing as We Know It

This piece, by Jeff Rivera, originally appeared on the Digital Book World site on 3/4/12.

He is arguably one of the most successful bloggers and thought-leaders of our time. When Seth Godin speaks, people sit up and listen, even if they’re the CEO of one of the Big 6 publishers. He raised eyebrows with his decision to leave the traditional book publishing industry in order to form his own entity called The Domino Project. But when he made the decision to move on after 12 bestsellers, tongues wagged.

Had his precious experiment failed or knowing Godin, was something greater in store? To find out, I asked Godin about this as well as his thoughts on not only the future of the book publishing industry as we know it but also why he calls some book publishers’ decision to pull the plug on libraries’ access to eBooks “silly”. 

Rivera: Your latest book, Stop Stealing Dreams deals with the educational system in America. If you were to have a sit down with the Secretary of Education, what would you say?

What’s school for?

Instead of overhauling our tactics to get better at delivering what school used to deliver, can we have an honest discussion about what we’re trying to create?

And if you don’t believe the entire system can be rebuilt to deliver on these goals, how can we blow it up into little bits in a way that causes the quickest reinvention?

 

Rivera: You recently closed The Domino Project. If you could do it all over again, what would you have done differently?

You never close a book project, in that the books remain on sale, hopefully forever. We did 12 books, had 12 bestsellers, brought a dozen big ideas to more than a million people–I’m not sure I’d change any of that.

The book industry is going through a massive change, and the reason I called it a project, not ‘the answer’, is because this is a step along the way in a pretty long journey.

 

Rivera: If The Domino Project wasn’t a “failure”, what were your main reasons for “transitioning” it and refocusing on other things?

Godin: Of course it was a project, not a forever gig. Deep down, I’m a writer, not a publisher, and as I saw the shifts in the way people are consuming media, I came to the conclusion that my authors would be better off being even more directly engaged with their readers than I could deliver for them. We were 12 for 12, but that’s a big promise to make to the next round of authors and I just didn’t want to jump through those hoops to deliver on it.

 

Rivera: Forrester recently reported that they foresee a drastic drop in book print sales by 2013. What do you envision the book publishing industry looking like in 3-5 years?

 

Read the rest of the piece on Digital Book World.

Tips for Picking up the Pace in Your Fiction

This post, by freelancer editor Jodie Renner, originally appeared on the Crime Fiction Collective blog on 3/25/12 and is reprinted here in its entirety with that site’s permission.

Readers of fiction often complain that a book didn’t keep their interest because “it dragged,” or “the story meandered,” or “it was slow going,” or “it was boring in parts.” Today’s readers have shorter attention spans. Most of them/us don’t have the patience for the lengthy descriptive passages, the long, convoluted “literary” sentences, nor the leisurely, painstaking pacing of fiction of a century or two ago. Besides, with TV and the internet, we don’t need most of the detailed descriptions of locations anymore, unlike early readers who’d perhaps never left their village, and had very few visual images of other locales to draw on.

While you don’t want your story barreling along at a break-neck pace all the way through – that would be exhausting for the reader – you do want the pace to be generally brisk enough to keep the readers’ interest. As Elmore Leonard said, “I try to leave out the parts that people skip.”

Condense those set-up, backstory and descriptive passages.

To increase the pace and overall tension of your story, start by cutting back on setup and backstory. Here’s what Donald Maass has to say about setup: “‘Setup’ is, by definition, not story. It always drags. Always. Leave it out. Find another way.” Some backstory can be essential, but marble it in on an “as-needed” basis, rather than interrupting the story for paragraphs or pages of explanation of character background.

Also, to pick up the pace, keep your descriptive passages short and vivid, and concentrate instead on scenes with action, dialogue, and lots of tension. Show, don’t tell – use vivid, sensory imagery, and just leave out the boring bits. 

In general, develop a more direct, lean writing style.

That way your message and the impact of your story won’t get lost in all the clutter of superfluous words and repetitive sentences. I cover specific techniques for cutting down on wordiness in my upcoming article, “Streamline Your Writing.”

Of course, the best novels do vary the pace to allow the reader brief respites to catch his breath, but generally, your story needs to move along at a good clip to keep the readers interested.

TIPS FOR THOSE FAST-PACED SCENES:

Here are a few easy techniques for picking up the pace at strategic spots in your novel, to create those tense, action-packed, nail-biting scenes. 

Write shorter sentences and paragraphs.

For a fast-paced scene, use short, clipped sentences, as opposed to long, meandering, leisurely ones. Even sentence fragments. Like this. Use short paragraphs and frequent paragraphing, too. This creates more white space. The eye moves faster, so the mind does, too. This also increases the tension, which is always a good thing in fiction. 

As Sol Stein points out, “In fiction, a quick exchange of adversarial dialogue often proves to be an ideal way of picking up the pace.”

Here’s an example from The Watchman by Robert Crais, one of my favorite authors. My favorite hero, Joe Pike (Jack Reacher is a close second), is protecting a spoiled young heiress from enemies who are closing in. Pike starts out.

 “Pack your things. We’re going to see Bud.”

She lowered the coffeepot, staring at him as if she were fully dressed.

“I thought we were safe here.”

“We are. But if something happens, we’ll want our things.”

“What’s going to happen?”

“Every time we leave the house, we’ll take our things. That’s the way it is.”

“I don’t want to ride around all day scrunched in your car. Can’t I stay here?”

“Get dressed. We have to hurry.”

“But you told him noon. Universal is only twenty minutes away.”

“Let’s go. We have to hurry.”

She stomped back into the kitchen and threw the pot into the sink.

“Your coffee sucks!”

“We’ll get Starbucks.”

She didn’t seem so wild, even when she threw things.

We get the undercurrent of tension in Joe, who’s trying to hustle her out without alarming her. 

It isn’t necessary to use dialogue to pick up the pace – short sentences and frequent paragraphing can have that effect even without dialogue.

Lee Child, another one of my favorite writers, is a master at lean writing and short sentences. Here’s a short excerpt from Worth Dying For. Our laconic hero, Jack Reacher, has a very painful broken nose that’s bent way to the side. He has to reset it, and he knows that when he does the pain will be so excruciating he’ll pass out from it, so he has to do it right, and fast, before he passes out:

He closed his eyes.

He opened them again.

He knew what he had to do.

He had to reset the break. He knew that. He knew the costs and benefits. The pain would lessen and he would end up with a normal-looking nose. Almost. But he would pass out again. No question about that. …

 And it goes on like that.

Skip ahead for effect.
 
Skip past all the humdrum details and transition info, like getting from one place to another, and jump straight to the next action scene. Delete any scenes that drag, or condense them to a paragraph or two, or even just a few sentences.

Jump-cutting is a more extreme version of skipping ahead. This is used a lot in movies. You jump straight from one scene to another, with no transitioning at all in between. Your protagonist leaves her house. Add an extra space or * * *, then show her at her workplace office having a conversation with a colleague. Or in a restaurant with her gal pals or a date. Or jogging through the park, or wherever. The reader can easily fill in the gaps. No need to show her getting into her car, driving to her destination, etc.

Some other techniques for increasing the pace:

Use shorter, more direct words – mostly powerful verbs and nouns.

Cut way back on adjectives and adverbs.

Avoid unfamiliar words the reader may have to look up.

Use active voice instead of passive: “The bank robber shot the teller,” rather than “The teller was shot by the bank robber.”

Use cliff-hangers at the ends of scenes and chapters.

Start each scene as late as possible, without all the warm-up, and end each scene as early as possible, without rehashing what went on. (Thanks to Peg Brantley for the reminder about this one!)

  Do you have any techniques to add, to keep the readers turning the pages?

  © Copyright Jodie Renner, March 2012

Resources:
Donald Maass, Writing the Breakout Novel
Sol Stein, Stein on Writing
Robert Crais, The Watchman
Lee Child, Worth Dying For

Why the Harry Potter E-books Are and Aren't a Really Big Deal

This post, by Nathan Bransford, originally appeared on his site on 3/29/12.

Harry Potter and the Deathly Hallows is the last tome of a hardcover that I lugged around on vacation. It took up seemingly half my suitcase and weighed a ton, but because it wasn’t available in e-book form and because I don’t believe in piracy, I carried that thing across the country.

Now I’m thrilled to have the entire Harry Potter series resting weightlessly within my iPad.

As you have likely heard, Harry Potter is available in e-book form. And not just in e-book form, but available only through Pottermore, the digital extension of the Harry Potter brand. No other e-book vendor has it for sale, including the e-book behemoths like Amazon, B&N and iBooks. And the e-books are published by Rowling herself.

Yeah, wow.

Why This is a Big Deal

J.K. Rowling just did an entire end-around on the entire publishing world in many, many ways.

Most of the focus has been on how these are for sale only from the author, and rightly so. Even Amazon is playing ball, listing the books for sale but referring people to Pottermore to make the purchase.

And the manner in which these e-books are being distributed is revolutionary.  They’re being sold without DRM but with digital watermarks to guard against piracy. Each purchaser has 8 digital copies they can download in various formats, and it’s very easy to convert to the most popular devices. I had the e-books on my iPad within minutes.

The approach to DRM is, ironically enough, extremely similar to my earlier post on what good a good approach to DRM would look like – you can convert the files to any device and you have a sufficient number of copies for yourself and others… Only there’s no DRM. Ha! 10 points for Gryffindor.

So let’s talk about this. No publisher. The author as e-distributor. No DRM.

 

Read the rest of the post on Nathan Bransford‘s site.

A Tale of Two Editors, and a Tale

Submitting work for publication is a complete lottery. But it’s a lottery we can stack in our favour. The simple fact is that publication comes from a variety of efforts. I wrote a piece before about what I considered the essential factors in success. It basically boils down to dreams, talent, determination, friends and luck. All of which you can develop. Or, as my writerly friend Angela Slatter said recently, you have to appease “the Gods of Writing (also known as Fear, Famine and F**k-you).” You’ll see a post from Angela soon, where she says that, and you’ll know what I’m on about.

[Publetariat Editor’s Note: post contains strong language]

Anyway, the reason I bring this up now is because I had an experience recently which helps to highlight how we can develop those essential criteria of success. It comes down to interpretation, and seeing through the incandescent veil of ego to the reality behind our work.

I recently had a short story submission rejected by an editor who said, and I paraphrase, “This is a great story, but I felt the lack of an explanation of the relationship between X and Y let it down.”

Fair enough, thought I. That’s something to consider. After all, we should always carefully consider any editorial feedback we get. We don’t have to take any advice, but it behoves us to at least consider the comments. I reread the story. Thought about it. Put aside my internal princess and accepted that perhaps the editor had a point.

I addressed the point, developed, within the story, the relationship between X and Y, in order to smooth out that narrative issue. I sent the story out into the wild again.

The next editor rejected it. This editor said, and again, I paraphrase, “Great story, really enjoyed it, but I felt it slowed down with the unnecessary explanation of the relationship between X and Y.”

My first reaction, naturally, was something like, “What the shit, editors!? What the fuck is wrong with you people!? Can’t you decide on what you want? Can’t you see the beauty within this story, the exquisite nuance of X and Y and what that means for my protagonist?”

That, of course, was my internal princess throwing a hissy fit, wearing her biggest veil of incandescent ego. The only way we get anywhere in this game is to give that aspect of ourselves a moment’s freedom (so we don’t explode, and always in the privacy of our own boudoir), then rein it in and say, “Calm the fuck down and have a proper look.”

The truth is, I’m sure both editors are right. I’m the one with the problem. Editor A was right that the relationship between X and Y needed better explanation. It’s not a romantic relationship, by the way, simply the nature of two characters and how they affect and reflect each other and therefore the protagonist.

Editor B was also right. Not because that relationship didn’t need to be explained, but because I probably made something of a hack job of doing it. I can choose to be prissy about it, or I can choose to be a grown-up and learn from it. Develop my craft. Improve my story. I choose life.

So I need to develop that aspect of the yarn in a better, more professional way. I’ll work on that now and hopefully editor C will see the shining gem that I’ve polished into existence and offer me buckets of cash to publish it. Maybe not, but we have to keep believing or we’d just curl up and die. Or go and get a different job. And honestly, hard and unforgiving as it is, being paid to make shit up is the best freaking job in the world. What’s important is learning and growing and never thinking we’re some special snowflake.

So now I’m off to sort that story out. And then get back to editing the next novel, which was recently eviscerated by the aforementioned Angela Slatter. Man, that woman is a harsh critter. But she’s also an excellent writer and knows her shit. Off I go to learn some more.

 

This is a cross-posting from Alan Baxter‘s The Word.

If You're An Indie Author, You're An Entrepreneur: How To Maintain Focus and Discipline

Over on Business Insider, Alexander Levin posts on the challenges of maintaining momentum and drive as an entrepreneur, and takes as his example his own experience building a freelance editing business with indie authors as his primary clientele.

When reading the following quote from the post, just substitute the word "reader" for "client", because to an indie author, the reader IS the customer. Where Levin’s ‘product’ is freelance editorial services, yours is your book. And, being every bit as much entrepreneurs as freelancers of every stripe, indie authors must keep their eyes on the ball and hustle, just as Levin does:

No one is granted endless prosperity merely because they started with a strong lead. Those who take their early success for granted are quickly dismayed by clients who don’t return and dwindling leads. Entrepreneurs who mange to avoid this quagmire share one behavior in common: they never relax their discipline.

My freelance business (as a progressive editor for indie authors) is a telltale case study of this phenomenon in action.

I enjoyed a hot start with freelance editing. My decisive and unambiguous style and breakout indie author focus helped garner some great projects and solid prospects. The initial half-year was full. Success was streaming. Clients were pleased.

Life was good…until it wasn’t. Somewhere along the line my sense of urgency waned. My outreach efforts slowed. My opportunity research faded. Predictable results followed: diminished leads, stalled growth in quality projects and mounting frustration. The bottom line to my burdens was a dangerously relaxed discipline.

Thankfully, all is not lost if you momentarily loosen your grip on discipline. But you must act fast before your business stalls and it’s too late to recover. Courses of action are many. The following worked best for me when I needed to reclaim fully my iron will of self-control.

Read the full article, which includes Levin’s five key tips for reigniting your entrepreneurial focus and discipline, on Business Insider, and take its advice to heart.

 

The Economics of [Self-Published] e-Books

This post, by Dan Arnzen, originally appeared on Writely Done on 12/2/11.

“The times they are a-changin’ [sic]” – Bob Dylan

A quick Google search on “economics of ebooks” will result in a mix of articles either espousing gloom and doom for the book publishing industry, or discussing the unfairness of e-book pricing. Most of the discussion focuses on comparing e-books to printed books. This is not a valid comparison because the economics are completely different.

 The music industry has gone through several transitions in the past. There are two transitions I want to focus on: the transition from cassette (analog) to CD (digital), and the transition from CD (physical) to MP3 (virtual). When music went from being distributed in analog format to digital there was fear that the ability to make perfect copies would kill the industry. This didn’t happen; however, the transition to MP3 and down-loadable music has been very disruptive. This is because the industry had been optimized over many years for the economics of the physical distribution of recorded music. The technology resulted in large changes in the behavior of consumers, which changes everything. Years later, the music industry continues to adapt to these changes.

Most analysis of e-books are looking at the transition like the move from cassette tapes to CD. The focus is on the lowering cost of production and consumers demanding lower prices, or how DRM is needed to prevent piracy, or how authors will starve as they receive a percentage of a smaller revenue stream.

Book publishing is making a bigger transition. Digitization and virtualization are occurring simultaneously. It is more like going from cassettes (or even LP’s) to MP3’s directly. This results in a lot of turmoil. No one knows how this will change the behavior of the consumer, and the existing infrastructure is trying to maintain the status quo on how business is done.

Supply and Demand

 

Read the rest of the post on Writely Done.

Characters: Memorable Minors And Rounded Majors

As I was test driving the Storybook software I downloaded a while back, trying to decide if it will be as good a writing tool as Scrivener, I suddenly discovered that I have no idea what the difference is between a major and a minor character. They’ve all just been characters, with the exception of the protagonist and antagonist of course. Yet I was being asked by this novel-writing software to decide who were major characters and who were minor characters in my book, Apprentice Cat. A little research later and I had my answer.

Memorable Minors

Minor characters are usually flat, two-dimensional characters. They are the ones who show up in a scene or two to help move the plot along, but don’t need a complicated back story. However, just because a character has a minor role over-all that does not mean the character can’t be memorable. Darcy Pattison suggests four great ways to help create memorable minor characters without having to round the character out.

  1. An ailment such as a cold
  2. An unusual role
  3. An unusual job
  4. Distinctive facial features


Rounded Majors

Major characters are well-rounded. They are the protagonist, antagonist and any other character that needs an in-depth back story in order to fulfill their role in the plot. Of course, rounding out a major character means giving your reader some back story and that can be tricky. Ronni Loren has some tips on how to “dish out back story in digestible bites” like using

  1. dialogue
     
  2. minimal flashbacks or memories
     
  3. character thoughts
     
  4. action in the story

Knowing how to create memorable minor characters while slowly rounding out major characters can be hard work, but it’s a task worth tackling for a great story.

What makes you remember a character?

 

This is a reprint from Virginia Ripple‘s blog.

The Rise of Indie Authors and How This Helps Publishing

Despite being an introvert, I love public speaking, especially when I get to share the positivity I genuinely feel about publishing and being a writer in these amazing times.

On March 8, I was one of the keynote speakers at the Publishing Innovation conference and spoke on ‘The Rise of Indie Authors and How This Helps Publishing” (more info below).

 

I also stayed for the two debates that followed as well as a diametrically opposed keynote to mine where the speaker basically said the internet would destroy everything creative, Amazon was annihilating everything and publishing and authors were doomed. I don’t believe that and don’t want to repeat it on this blog, so you can go find doom & gloom elsewhere if you want it :) But I have included some of the positive key points from other speakers below.

The Rise of Indie Authors and How This Helps Publishing

You can view or download my slides here => PublishingInnovationJoannaPenn

I acknowledged the ‘tsunami of crap’ that people expect with self-publishing and pointed out that we don’t really see it. It sinks into the depths of Amazon with rankings of hundreds of thousands. Customers are now the gatekeepers with book reviews and stars being the way Amazon shuffles content.

I then went into the difference between self-publishing and independent publishing, pointing out that most of us use professional editors and cover designers, acknowledging that publishing is a collaborative activity if it is to be a quality product.

I outlined the positives of being an indie that make it worthwhile:

  • 35% or 70% royalty, payment by check/ bank transfer 60 days later
  • Reconcilable reporting to the sales figures we can see daily on the back end (vs the late and enigmatic royalty statements traditional publishers provide)
  • Transparency in reporting which enables agile marketing and response as well as tracking of results in real time
  • Direct relationships with readers and the ability to respond to them with sales
  • Experimentation in genres with readers as gatekeepers
  • Speed of publishing, instant changes and speed of income
  • Global sales in an increasing ebook market

I also outlined my sales figures to 2 March 2012 – 33,734 books. 75% sold to the US, 25% UK. 99% ebooks. Bestseller on Action Adventure and Religious Fiction lists.

Finally, I outlined how indie authors could benefit traditional publishing in terms of new models, a form of slush pile and working in collaboration/ hybrid models.

Pan Macmillan MD on why indies take traditional deals

I was impressed by Anthony Forbes Watson, MD of Pan Macmillan. He spoke coherently and without vitriol on self publishing. It is important to remember that there are some very smart, passionate people in publishing, and that traditional publishing is still a very attractive prospect to many.

Here are some of his points, my notes only so not verbatim.

  • Amanda Hocking & Kerry Wilkinson (UK indie author) both accepted traditional deals because (a) they didn’t want to be publishers (b) they didn’t understand how they became successful and were worried they would disappear just as fast unless they solidified their careers with a trad deal (c) publishers develop the author as a brand over time (d) global distribution in print as well as ebook (e) protection from piracy (f) publishers can make ‘pretty stuff’ (quality print product) (g) books can be sold at a higher price. This represents the value add that a publisher can provide.

***Update: As per comment below, Kerry Wilkinson has responded that these are not the reasons he went with traditional publishing. I shall endeavor to find out more***

  • Publishers will survive if they generate emotion in an author’s work that touches an audience. [I thought this was more the author’s job in terms of writing something that touches an audience.]
  • The model used to be that the grad students sifted through the slush pile. They didn’t have the experience to choose great books. This is how Harry Potter got missed. But this has been changed now so more experienced people look at new authors.
  • Publishing and self-publishing can be a symbiotic relationship, so indie can act as a form of slush pile. It can also show publishers the way to experiment with digital and other models.
  • We are finding the things that don’t work and we’re trying to fix them, albeit slowly. The slush pile didn’t work but now we are fixing that. Pricing is being experimented with. There is some alchemy in getting a reader to pay more than £5 for an ebook. The bookshop is also not working right now, so we need to fix that.
  • No one knows how these breakout books work. The magic happens but we can’t recreate it. It’s about listening for an echo when we pitch books. Self-publishing is almost the chance to listen for an echo.
  • The object quality of print books is still important. Only 20% of sales are ebooks right now and publishers still do print better.
  • The challenge is to verticalise the business and get the right book to the right audience.

In general, this was a positive conference with some great people. I know my glass is always half full but I genuinely believe there is a great future for publishing of all kinds as well as for authors who treat this as a business and connect with their readers.

What are your thoughts about how indie authors relate to traditional publishing these days? Please do leave a comment below.

I am available for speaking on all things writing, digital publishing and marketing. More information here about my live events as well as testimonials from happy customers. Please do contact me if you need a speaker, either live or via Skype.

 

 

This is a reprint from Joanna Penn‘s The Creative Penn.

Konrath vs. Turow, RE: Amazon

On March 9, Authors Guild President Scott Turow posted an open letter on the Authors Guild site, calling the announcement that the U.S. Justice Department was near to filing an antitrust lawsuit against Apple and five large publishers (often referred to as The Agency 5, as these are the publishers who immediately signed on for Apple’s agency pricing scheme) "grim news". 

Author J.A. Konrath offered a fairly scathing blog post in counterpoint on March 16, calling Turow out for supporting publishers over the interests of authors—even the very authors whose interests Turow is supposed to be protecting and furthering in his role as President of the AG.

Here’s just one thread of Konrath’s post, in which he addresses Turow’s contention that allowing Amazon to become the dominant player in the ebook market would be somehow disastrous:

——————————————————————————————–

Scott said: "Look, if what they’re into is maximizing profits, then if they were to have a monopoly there’d be no rationale not to use the monopoly power to increase prices to consumers. That is historically what monopolies do. There is plenty of precedent for that. It’s only rational to fear what they’re going to do with this accumulation of power."

That’s historically what monopolies do? Okay, so show me the precedent.

Microsoft has pretty much dominated the market with Windows. Has Windows become more expensive since it first launched because MS has a monopoly on operating systems?

It launched in 1985 for $99.00. In today’s dollars that equals $212.00

The latest version of Windows is $179.00.

But Amazon must have a track record for doing this, right?

When the Kindle was released in 2007, it was $399. Now that is has an overwhelming market share, how much did Amazon jack up the price?

The Kindle Fire is $199. The bare-bones Kindle is $79.

Hmm…

I’m old enough to remember Ma Bell having a true monopoly on telephones. You had no choice. You couldn’t even own your own phone–you had to rent from them.

Am I off base, or did prices seem to get higher once the Department of Justice broke them up?

Monsanto owns 98% of the US soybean market, and 79% of the corn market. Last I checked, both corn and soy were still pretty cheap.

Where is all this precedent? Can’t Turow offer a single example? Just one to show the bad things that happen when a single company controls an industry?

Certainly OPEC is an example, but that’s a cartel, not a single company. They all agree on the price of oil, and we’ve seen how crazy oil prices have become. We’re hitting $4.00 for a gallon of gas in Chicago right now. All because they collude to fix prices.

I mean, four bucks for gas is outrageous. It’s almost as bad as paying $14.99 for an ebook.

Hmm. That’s sort of ironic, isn’t it? Because the Big 6 also fit the definition of a cartel, and they’re being investigated for collusion.

Seems like cartels want to keep prices high, when Amazon wants to lower them. That’s the reason the Big 6 colluded, remember? Amazon was selling ebooks for less than the cartel wanted them to be sold for. So the Big 6 forced Amazon to take the agency deal, resulting in LESS MONEY FOR AUTHORS.

I put that in caps because Turow and the Authors Guild support the agency model, when authors make less money from the agency model. And the rationale behind it is so funny it hurts:

The Big 6 wanted to control ebook pricing so they could keep the prices high, because they were afraid of Amazon becoming a monopoly which might raise the price of ebooks.
 
 
Read the full post on JA Konrath’s blog, A Newbie’s Guide to Publishing. Seriously, read the whole thing, and then make up your own mind as to whether or not Turow is on the right side of this argument.
 

Jack Kerouac’s List of 30 Beliefs and Techniques for Prose and Life

This post, by Maria Popova, originally appeared on Brain Pickings on 3/22/12.

In the year of reading more and writing better, we’ve absorbed David Ogilvy’s 10 no-bullshit tips, Henry Miller’s 11 commandments, John Steinbeck’s 6 pointers, and various invaluable advice from other great writers. Now comes Jack Kerouaccultural icon, symbolism sage, exquisite idealist — with his 30-point list, entitled Belief and Technique for Modern Prose. With items like “No fear or shame in the dignity of yr experience, language & knowledge” and “Accept loss forever,” the list is as much a blueprint for writing as it is a meditation on life.

 

  1. Scribbled secret notebooks, and wild typewritten pages, for yr own joy
     
  2. Submissive to everything, open, listening
     
  3. Try never get drunk outside yr own house
     
  4. Be in love with yr life
     
  5. Something that you feel will find its own form
     
  6. Be crazy dumbsaint of the mind
     
  7. Blow as deep as you want to blow
     
  8. Write what you want bottomless from bottom of the mind
     
  9. The unspeakable visions of the individual
     
  10. No time for poetry but exactly what is

 

Read the rest of the post (and the rest of Kerouac’s list) on Brain Pickings.

Why Self-Publish When You Have a Chance to Go Traditional? (AKA Emperor’s Edge to Stay Indie)

This post, by Lindsay Buroker, originally appeared on her site on 12/3/12.

A couple of weeks ago, in my Stay Independent or Sign with a Publisher post, I mentioned that I’d had an offer for publication on my Emperor’s Edge books. An awesome editor (awesome because she liked my books, of course ;) ) over at Amazon was interested in adding the entire series to their new 47North science fiction/fantasy/horror imprint.

As you might guess, this was a pretty cool moment. I never queried agents or pursued the traditional route (that takes so long!), but I’d always had it in the back of my head that maybe someday, if I did well enough self-publishing, I could get a “real” publisher. I wasn’t expecting an offer to come my way this soon though. My books sell decently, and my author income grew larger than my day-job income for the first time in November, but I’ve never been below 1,000 on the Amazon Best Sellers ranking, nor have I been at the top of a Top 100 category. In other words, I wasn’t expecting anyone to hunt me down and offer to publish my books. A year ago, I probably would have jumped at the opportunity, and I’ve since heard from quite a few other independent authors who said they would have too.

I ultimately decided to pass on the offer though. Here are some of the major reasons:

Being published by Amazon would have meant my to-be-written fifth and sixth ebooks in the series wouldn’t have been available in other stores, so my Smashwords/Nook/iTunes/etc. readers would have been left hanging. And, uh, I probably shouldn’t ‘fess up to this in advance, but Book 4 has a cliffhanger ending, so leaving people hanging would be mean. Yes, there are free Kindle apps for just about everything (I use one on my iPad), but not everyone wants to buy from Amazon. And for some international folks it’s cost prohibitive. (In a post I did on 99-cent steampunk ebooks, a reader from Denmark pointed out that he had to pay almost $3.50 for a “99-cent ebook” at Amazon).

 

Read the rest of the post on Lindsay Buroker’s site.

What Photos ARE You Allowed To Pin On Pinterest? Apparently, None.

Corporate lawyer and Pinterest enthusiast Kirsten Kowalski discovered a peculiar contradiction in the site’s terms of use that appear to make it a violation to pin either a member’s own photos or photos not belonging to the member. In other words, posting any photo would seem to be a violation.

From TechCrunch, as reported on 3/20/12:

As Kowalski explains in the interview embedded [here], the main issue is this: Pinterest’s community standards, or “Pin Etiquette,” explicitly discourages users from self-promoting by “pinning” photos they have taken themselves. But at the same time, Pinterest’s Terms of Use actually forbids users from pinning any photo that does not belong to him or her, and states that users are subject to any legal action that is taken from the copyright or trademark holder.

Once she looked deeper into this contradiction, Kowalski made the difficult decision to delete all the Pinterest boards she had made that used photos taken by other people. “A site can’t put out something like that and say, ‘If you use it like we intend you to use it, you’re liable, not us,’” she said.

The issue struck such a chord that Kowalski soon received a phone call from Pinterest co-founder and CEO Ben Silbermann that turned into an hour-long conversation. According to her, he acknowledged that Pinterest was “having some growing pains” and vowed that “changes are coming” to the Terms of Use that will make the site better for photographers and users alike. Over the past few weeks, Kowalski has communicated more with Silbermann and others at Pinterest about what those changes could be — and according to what they’ve told her, they are almost certainly on the way.

Read the full article on TechCrunch, and also see Kowalski’s blog post on the issue.

 

Goodreads’ CEO on Winning the Battle of Book Discovery

This article, by Otis Chandler, founder and CEO of Goodreads, originally appeared on Publishing Perspectives on 3/12/12.

After analyzing 5,750,000 books on Goodreads, Otis Chandler shares his insights on the evolving nature of book discovery. The short version: once isn’t enough.

“In many ways it is the struggle to get your books seen, heard about, talked about – in short, made visible in an increasingly crowded and noisy marketplace – that is where the real battle in publishing is taking place today.”  — Merchants of Culture, John B Thompson

John B. Thompson sums up the challenge facing publishers and authors today: abundance has irrevocably changed the publishing industry, and it has made discovery the central problem facing the book business.

At Goodreads, our passion and mission is helping readers discover and share books they love. In our work with publishers and authors, we see several book discovery trends developing. Some of these trends I shared in a speech at Tools of Change in New York last month. We analyzed a staggering 5,750,000 books that Goodreads members discovered (added to their to-read shelf) in January 2012, and broke them down by how the members found them. The readers adding those books lived in hundreds of different countries (though the US is our largest market), and represent both avid bookworms and casual readers.

Understandably, the findings only talk about book discovery on Goodreads but, with the world’s largest community of readers (more than seven million members), much of what we’ve found is relevant to book discovery overall.

Word of Mouth Gains New Power Online

We’ve all known for a while that the most valuable commodity for the sustained promotion of a book is word-of-mouth buzz. Goodreads was founded on the belief that a recommendation from a friend is the best way to find a book, more powerful than a glowing review in the New York Times or a mention on a TV show. There’s something about that trusted friend handing you the book and saying, “You must read this!”

And it has worked. According to a recent survey of Goodreads members, 79% of them report discovering books from friends offline, and 64% find books from their Goodreads friends.

Interestingly, the power of a friend’s recommendation has grown. Today, the recommendation doesn’t even have to be explicit, it can be as simple as seeing a friend reading a book. When you see what a friend is reading – whether on Goodreads, through an update on our Facebook Timeline app, or in person – it automatically triggers your interest.  It becomes a new form of a recommendation, social validation.

It’s All About the Pre-Launch Buzz

Read the rest of the post on Publishing Perspectives.

Censorship Alive And Well In Carolina Schools: Orson Scott Card's Sci Fi Classic, Ender's Game, Declared "Pornographic"

This article, by Karen Daily, originally appeared on aikenstandard.com on 3/14/12.

Schofield teacher on leave after parent complains of ‘pornographic’ book

A Schofield Middle School teacher has been placed on administrative leave while officials investigate whether the teacher breached school policy or the law when he read to his class from a science fiction book described by one parent as pornographic.

Sources said the teacher read from three books, among them"Ender’s Game" by Orson Scott Card, as part of the district’s literacy initiative program. Card’s 1985 novel won several science fiction awards and is listed on numerous children’s literary review websites as appropriate for children 12 and up.

 

The teacher reportedly selected the books, but may have not followed school policy that would require the books first be reviewed.

Joy Shealy, school district academic officer for middle schools, said there is a policy that defines steps teachers ought to take when presenting supplemental material.

"One of the things that teachers are supposed to do is preview material for appropriateness for any questions that may come up," Shealy said. "By doing that, we make sure the materials that are presented to students are age and instructionally appropriate – all the things that make a good instructional program."

The incident that came to light this week involved a student’s complaint concerning materials characterized by the student and the parent as pornographic, according to a press release issued by the school district.

"The complaint was communicated to the school Friday and followed by a conference with the school administration Friday afternoon," according to the district’s statement.

The administration gathered a written statement from the student, which is normal procedure, and initiated an immediate investigation, according to the administration.

After reviewing the student’s statement, school officials indicated that the investigation would continue, school administrators stated this week.

Administrators were reportedly concerned with the report that the books had curse words and terms in them that might not be age appropriate.

 

 

Read the rest of the article on aikenstandard.com.

Satisfactory Sub-plots, Now With Pictures

This post, by Howard Tayler, originally appeared on Inkpunks on 3/14/12.

Howard Tayler is the writer and illustrator behind Schlock Mercenary, the Hugo-nominated science fiction comic strip. Howard is also featured on the Parsec award-winning “Writing Excuses” podcast, a weekly ‘cast for genre-fiction writers. Howard’s artwork is featured in XDM X-Treme Dungeon Mastery, a role-playing supplement by Tracy and Curtis Hickman, as well as in the board game “Schlock Mercenary: Capital Offensive” coming in May 2012 from Living World Games.

His most recently published work is Schlock Mercenary: Emperor Pius Dei. He lives in Orem, Utah with his wife Sandra and their four children.

“Satisfactory Sub-plots.” That might seem like a nice, narrow topic, but I think it’s still too big. If I’ve learned anything from three years of fifteen minute podcasts, it’s that a tight focus is king. So I’m going to talk about character sub-plots, which are probably the most satisfying kind anyway.

We’re going to do this with pictures. Hopefully that means that what would otherwise be a giant column of tl;dr will keep your attention all the way to the end. Also, this will allow me to talk to you about why I do things they way I do them while simultaneously showing you exactly what I did.

First, a helpful dichotomy: a sub-plot either ends with the character achieving their objective, or failing to achieve their objective. This is particularly useful when you want to create something gritty that has a happy ending. Your main plot can be resolved to everyone’s triumphant satisfaction, while one or more sub-plots end in disaster. This juxtaposition (success in the main plot :: failure in a sub-plot) can also let you create a moment of true heroic sacrifice in which one or more characters give up achieving their own goal in order to save the day.

Let’s look at what I did while I talk about why I did it. The examples are going to come from Longshoreman of the Apocalypse (one of 2010′s losers for the Best Graphic Story Hugo Award), and will feature two characters: Aardman and Para Ventura. I’ll try to do this with as little back-story as possible, without contaminating the sub-plot with a discussion of the big plot. Why? Because if the sub-plot can tell a story without the big plot, it’s probably a solid story.

We’ll begin with introductions. Both of these characters enlisted with the company towards the beginning of the book. Here’s Aardy’s first appearance.

Read the rest of the post (which includes illustrative — no pun intended — comic strips!) on Inkpunks.