Make Time To Promote Your Book

As a book author, how much time should you devote to promoting your book and yourself each week?

There’s no "right" answer—the amount of time that you can devote to promoting your book depends on a number of factors, including your goals for the book, family responsibilities, and outside job commitments.

In my recent Book Promotion Strategies Survey, 68 percent of the respondents said that they spend 14 or fewer hours a week on book promotion, and 24 percent spend less than five hours a week. Hours

Regardless of how many hours a week you can devote to book promotion, the key is to create a solid book marketing plan, set aside time to promote your book, and make the most out of the time that you have available. Here are some tips:

Prioritize your book promotion tasks. In your book marketing plan, determine which tasks have the highest potential return on investment so that you can concentrate on those areas first. Then set daily, weekly and monthly promotional goals.

Schedule time. Decide how many hours a week you can spend promoting your book and block out time on your calendar every day. If you have a day job, set aside a half hour or an hour on weekday evenings for promoting your book. Even if you just have time for a few quick emails, make sure you do something EVERY DAY to promote your book, so that you don’t lose momentum.

Learn to be more productive. If you need help in learning to manage your time for top productivity, there are lots of resources available. From February 9 to March 9, Ali Brown is offering a 4-part telecourse, Millionaire Time & Productivity Secrets. The course is discounted to $197 through this Friday, February 4. For those of you who don’t know Ali, in just a few short years she has transformed herself from a freelance copywriter to a multi-millionaire business mentor with eight employees, so she must be making excellent use of her time!

Divide and conquer. Break down large projects, like designing your website, into smaller tasks and schedule a specific time to get those tasks done.

Group similar tasks into batches. For example, write several articles at one time, read your email just once or twice a day, and set aside a specific block of time to do your online networking.

Develop routines. Create systems and check lists for repetitive tasks. Save time by creating document templates and standard cover letters that you can re-use by just changing a few words.

Spend a day getting organized. Set up folders to store your computer files and emails. Organize your paper files with folders and three-ring binders. Set up automatic backups for your computer. Make a list of all of your websites, user names, and passwords. Create a database of all your contacts. Set up an electronic or paper system for keeping track of your marketing and article ideas.

Look into time-saving software and services. Spreadsheet programs like Microsoft Excel are ideal for creating lists, budgets, schedules, and databases. If you aren’t familiar with spreadsheets, learn the basics by reading a "Dummies" book or using the help menu.

Consider outsourcing routine tasks if your budget allows. You can hire a virtual assistant or a college student intern, or use a freelance agency such as Odesk.com or Elance.com to hire help.

Reward yourself. Acknowledge how far you’ve come and celebrate your successes!

Don’t be overwhelmed by the myriad of opportunities for promoting your book. Develop a solid plan, get organized, and then implement one thing at a time. You can do it!

 

This is a reprint from Dana Lynn Smith‘s The Savvy Book Marketer.

What Kind of Feedback Do Writers Need? What Helps Them Most?

Our last post had me offering to put your name and Bio and web link in a Special Listing in my forthcoming book.

All it takes is getting the free copy of Notes from An Alien and giving some feedback.

I need to quote part of C. M. Marcum’s comment on that post:

“But we’re such good friends now. Why spoil it?

No, seriously, I have run the gauntlet of writing sites and I have found the relationships to be dreadfully one-sided.”

I think part of that one-sidedness is folks not knowing what writers really need when it comes to feedback. Though, I think C. M. knows exactly what kind of feedback to give, even if it’s not appreciated 🙂

People who give feedback on a WIP [work-in-progress] are sometimes called “beta readers”.

I’ve even known writers who only let beta readers have their WIP if they follow a prepared outline of what questions to answer about the piece.

Personally, the very worst form of feedback is, “Great job!”, and its many variants.

If they meant those words, fine, but what was “great” about it? And, if they didn’t mean it and were thinking they “protected” my feelings, the faux-comment is actually an attack against honesty and fairness. “This sucks!”, is much more welcome…

There’s an interesting discussion about what writers want and need in feedback at the Absolute Write Water Cooler.

One of the most interesting comments was: “Beta readers should be used to critique story effectiveness.”

Exactly! What effect does the writing have on you? What did it make you think? What did it make you feel? What was your response to various characters? Was the storyline understandable? Where did the piece disappoint you? Why did it disappoint you?

Another person in that forum thread said: “…’train’ your beta readers to read with a pencil in hand. Have them mark any section, phrase or word that pops them out of the story, even if they have no idea why it did. Sometimes that’s all you need to see a problem.”

Now that is some excellent advice 🙂

I’ll end this post with some quotes about feedback and critiquing:

“A guest sees more in an hour than the host in a year.”
~ Polish proverb

“Asking a working writer what he thinks about critics is like asking a lamppost how it feels about dogs.”
~ Christopher Hampton

“Constant, indiscriminate approval devalues because it is so predictable.”
~ Kit Reed

“Don’t judge any man until you have walked two moons in his moccasins.”
~ American Indian saying

“It is easy – terribly easy – to shake a man’s faith in himself. To take advantage of that, to break a man’s spirit is devil’s work.”
~ George Bernard Shaw

“He has a right to criticize, who has a heart to help.”
~ Abraham Lincoln

“When critics disagree, the artist is in accord with himself.”
~ Oscar Wilde

“Reprove not a scorner, lest he hate thee; rebuke a wise man and he will love thee.”
~ The Bible

“To escape criticism – do nothing, say nothing, be nothing.”
~ Elbert Hubbard

Please, leave your feedback and criticism in the comments 🙂
[ The Comment Link Is At The Top of The Post :-]
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Writing And The Mixed Blessing Of A Day Job

Many people have asked why I blog and give away so much information for free as well as the inevitable question, how do I make an income. Well, like most of you, I have a day job. I actually work four days a week in the IT department of a multi-national company. Yes, I’m in a cubicle!

My blogging, writing, podcasting, videos and social networking are all still currently an alternative life, although increasingly I feel like it is my ‘real’ life. I’m passionate about writing, books and the publishing industry so I don’t talk much about the day job generally. I am moving towards a tipping point where I could make it full-time as a blogger/writer/speaker but I currently find the day job a mixed blessing, as follows.

  • I can write what I love to write. I’m not driven by the need for money so I don’t have to write freelance. I don’t have to worry about the outcome of what I’m writing because it’s for pleasure, fun and the future. I loved writing Pentecost, I had so much fun. I don’t know if I could have done that without the freedom to write what I love. If I’d been fixated on writing for income, I would have focused on different goals. Writing a novel took a great deal of energy I could have used to write and launch other products for more income, but would not have advanced my fiction writing aspirations.
  • The bills are paid so there is less stress around the time-lines for writing/blogging success. I’m trying to build a brand and a reputation and as a writer and blogger, that takes years. I can’t speed the process up so I’m happy to earn elsewhere and spend time doing this for fun and building for the future.
  • The balance between writing and other work means I keep my passion alive. When I lived in New Zealand, I started a scuba diving business based around the Poor Knights Islands, a fantastic place for divers. I’m a PADI Divemaster and I love diving, I had contacts and it seemed like an amazing lifestyle. But the practicalities of living the dream meant that I didn’t dive so much. It became more like a job and not something to do for fun or relaxation. For many reasons, that business failed and I learned a lot in the process. But currently, writing is a great hobby i.e. something I love but I’m not doing for the money. I definitely want to become a pro writer and earn 100% of income from books, blogging and speaking but that’s still a way off. In the meantime, I want to continue writing for love.
  • Social life and real world interaction. I have good friends at my day job. When the floods happened in Brisbane and we all worked from home for 10 days, I missed seeing them all. I work in a huge office but have a core group of work buddies. When I work from home for too long I miss the social interaction and the laughter. It makes me consider one of those writer’s offices or freelance workplaces when I do make it pro!
  • Working elsewhere creates a desire and drive to write as I have to fit it into spare moments. I compare this to when I took three months off work in order to write a novel and didn’t write anything worthwhile. It was depressing and demoralizing and stopped me writing for nearly five years. I couldn’t create anything when I had unlimited time. There are many studies on how creativity is boosted when there are boundaries. It somehow helps the mind create rather than hinders it.
  • To be honest, I like my job. Shock horror! Three years ago, I wrote “How to Enjoy Your Job” which is a self-help book aimed at helping people enjoy their current work, discover what they want to do with their lives and change careers. I wrote it for myself as I was desperately miserable and stressed. I hated my job at that point. Writing the book kick-started the process that has led me here to you. It has led to my first novel, a speaking career and a growing online business. It helped me change my attitude to the day job. I moved to four days a week, my stress migraines disappeared and my health improved as well as my marriage and general happiness. I am primarily a writer, blogger and speaker but I’m also an IT business consultant with 13 years international consulting experience. I like the intellectual challenge of my work and being surrounded by smart people is stimulating. To learn more on how to change your life, check out this interview.

So, the day job is a mixed blessing for me. It gives me income, freedom to write and friends but it takes time from the writing career I’m trying to grow.

What do you feel about your day job? Does it help you or hinder you in your writing?

 

This is a reprint from Joanna Penn‘s The Creative Penn.

Book Design For Self-Publishers: Workflow Overview

Note from Joel Friedlander: This post is one of a series on Book Design for Self-Publishers. In the last article we looked at getting the raw materials for your book design project organized. Now it’s time to turn to the workflow for your book design project.

Do you really need to pay attention to your workflow? Isn’t it more work than you need to do just to get your book in print?

Well, yes and now. Workflow describes the order in which we’ll address the tasks that all together make up your book design process. For instance, stopping first to take stock of materials and aims, as we did in the last section, is a really helpful part of our workflow.

Properly sequenced, each task in the book design (and production) process naturally leads into the next tasks, and gives you the assurance that you haven’t neglected anything as you move forward.

I’d like to lay out for you a typical workflow that you can use or modify to meet your own needs. Every book is different, and every author has her own habits and preferences. Within those constraints, if you understand why the pieces fit together the way they do, you’ll have a more secure and efficient process getting to press.

Because this workflow describes the entire design and production process, I’m going to break it down into three distinct sequences, and we’ll look at each one separately.

Three Stages of Book Design Workflow

Here’s the way I’ve divided the major groups of tasks for book design:
 

  1. Design Stage
    Tasks in this stage include organizing your files, creating book page elements, experimenting and selecting typefaces to use in the book, selecting your trim size and binding, creating master pages, paragraph and character styles that embody the final design choices.

     

  2. Layout Stage
    In this stage you’ll flow text into your layout, create different sections, paginate the book, assign master pages, deal with local formatting issues, create part and chapter breaks, and add graphics, charts, tables, photographs, sidebars and other non-text elements.

     

  3. Production Stage
    Now that the book is coming together, you’ll be checking your work, adjusting the page length, killing widows and orphans, dropping in last-minute items like the copyright page and index, checking font usage and graphic links, and finally, creating the files you’ll need for printing.

Parallel with this workflow we’ll also look at two other areas that will merge with the creation of the interior of your book, each with their own discrete set of tasks:

  1. Graphics Workflow
    Books that rely on graphics need special attention to make sure your project will come together properly when the graphics meet the text when you layout your book.

     

    Whether you have 100 family photos or numerous charts and graphs, line drawings or other graphics, it makes sense to process these elements in the most efficient way.

  2. Cover Workflow
    The way we design and produce covers is a process all its own. Understanding a workflow that brings all the elements you need for your cover together at the right time can be a real help when you’re looking at a deadline approaching.

     

    With hardcover books we have to account for jackets and produce designs for the cases as well, so they get included here too.

Books are, by definition, long documents. One of the implications of working on a 90,000 word book is that small changes can have very large effects when multiplied by thousands of lines or hundreds of paragraphs. Workflow helps give us the best chance of getting our book through the process efficiently and safely.

In the next in this series we’ll look at the first step of interior book design and production—the Design Stage.

 

This is a reprint from Joel Friedlander‘s The Book Designer.

Writers' and Other Freelancers' Tax Questions Answered

Publetariat Contributor Julian Block is an attorney, leading tax professional and former special agent for the IRS. Here, he has generously allowed Publetariat to reprint an entire chapter excerpt from his book, Julian Block’s Easy Tax Guide for Writers, Photographers and Other Freelancers. The book is available in print, Kindle and Nook editions. To learn more about other books by Julian Block, click here.

Your Questions & Julian Block’s Answers

It’s more important than ever for writers, photographers and other freelancers to familiarize themselves with steps that can keep their taxes to the legal minimum—and, of course, keep them out of trouble. To help them take year-round advantage of legitimate breaks while not running afoul of the rules, here’s some advice on common tax problems.

 
If you need additional information or guidance in specific areas, you should consult a qualified tax professional or contact the Internal Revenue Service. See [the chapter of this book entitled] “Help From the IRS: Free Advice Comes With a Price.”  
 
Question: Last year, a magazine agreed to pay $2,000 for an article, plus reimburse my expenses. Usually, I ask and receive more for this kind of article, but I wanted the exposure this publication could provide. This year, I made sure to deliver the article well in advance of its due date, along with my bill for $2,700, comprised of the $2,000 fee and $700 for travel, telephone and other expenses incurred in the course of research. The assignment turned out to be a fiasco. I’ll collect zilch, because the magazine went kaput; last I heard of its publishers, they’d gone into the witness protection program. 
 
When tax time rolls around, I know where the various out-of-pocket expenses aggregating $700 go on which lines of Form 1040’s Schedule C (Profit or Loss From Business). It seems only fair that I should be entitled to a further reduction in my income taxes with a bad-debt deduction on Schedule C for that unpaid $2,000 fee. As I fall into a 30 percent federal and state bracket, the additional write-off works out to a savings of $600—not monumental moola, but likely enough to cover several sumptuous spreads of my favorite paella at a Zagat-recommended restaurant. Some extra consolation is that a decrease in Schedule C’s net profit will lower what I owe for self-employment taxes. (See below under “Self-Employment Taxes.”) But where do I enter the $2,000 deduction in the expenses part of Schedule C? Or am I supposed to amend the previous year’s return in order to claim it?
 
Answer: Downsize your dining desires and be content to gorge with the other gringos at La Casa Internacional de Pancakes. You can’t take any deduction for the $2,000. The snag: You’re what’s known as a “cash-basis taxpayer.” That’s the IRS’s designation of individuals (including most of us) who generally don’t have to report payments for articles, books and other income items until the year that they actually receive them and don’t get to deduct their expenses until the year that they pay them. As the tax code doesn’t require you to count the $2,000 as reportable income, it doesn’t allow you to deduct an equivalent amount. Only if you were an “accrual basis taxpayer” and had previously counted the $2,000 as reportable income at the time it became due to you, could you deduct it now, as it hasn’t actually arrived and is a lost cause.  
 
Question: For the past few years, my writing income has been meager. But this year’s income will soar because of a six-figure book advance. According to a fellow writer, income averaging will lower my tax tab by many thousands of dollars. When I file next spring, do I need to complete some form for averaging that has to accompany the 1040 form?  
 
Answer: Your friend’s advice might have been helpful when the Oval Office was occupied by Ronald Reagan. But the rules now on the books provide no break for someone whose income jumps. A top-to-bottom overhaul of the Internal Revenue Code, known officially as the Tax Reform Act of 1986, included a provision that abolished averaging for nearly everybody, though there continues to be a limited exception for farmers. My advice is to focus instead on easy and perfectly legal ways for writers to trim taxes. A standard tactic is to stash some of that advance money into one of those tax-deferred retirement plans for self-employed persons.  
 
Question: I’m an architect and moonlight as a freelance writer. I went to a get-together with some of my fellow writers. There was no speaker; it was more of a social event. While I see it as networking with my professional colleagues, and most of the talk was about work-related issues, writing is only a part-time activity for me. Can I take a business-expense deduction for the cost of getting there? How about my cash contribution to the refreshments for the group?  
 
Answer: It’s immaterial that you’re a part-time freelancer. Your writing endeavors don’t have to be full-time for this kind of event to qualify. You’re entitled to claim the entire cost of round-trip travel between your home and the party’s site. For travel by bus, train or taxi, just keep track of your fares and claim them as business expenses; for auto travel, you can claim actual expenses or a standard mileage allowance.  
 
The standard rate is 50 cents per mile for 2010. For 2009, it was 55 cents per mile. Whether you claim actual expenses or use the mileage allowance, remember to deduct parking fees and bridge, tunnel and turnpike tolls that you pay while you’re on business, too. See below under “Get Car Smart About Business Deductions.”
As for noshing outlays, they fall into the category of meals and entertainment, and are subject to a cap. They’re only 50 percent deductible.  
 
Question: I’m a self-employed writer and have authored fiction and nonfiction books. Presently, I’m represented by two agents—one for nonfiction and another for fiction. Under my agenting contracts, each gets a percentage of my earnings.

When filing time rolls around, both agents send me 1099 forms; copies also go to the IRS. The 1099 forms show what they’ve sent me during the year in terms of advances, royalties received from publishers, and other payments related to my books. But they do different kinds of bookkeeping! 
 
One agent’s 1099 lists the gross (full) amount she received from the publisher as my income; that is, she doesn’t allow for the commission subtracted by her up front before sending a check for the balance to me. The other one handles things differently; his 1099 lists only the net (after commission) payment he actually sent to me. 
 
How should I report these payments on my return? I know that I have to include payments received from agents in the total figure shown on the line for gross receipts on Schedule C of Form 1040, but I’m not sure which figures to report!  
 
Answer: Let consistency be your guide. The amount of income you declare should be consistent with the figures shown on your 1099 forms. Otherwise, the IRS’s ever-vigilant computers might go bananas, with unpleasant consequences to you.  
 
When it comes to monies you received via an agent, what you should declare depends on whether the agent submits a 1099 form for you that shows the gross amount (total paid by the publisher) or the net amount (amount actually paid to you after the agent’s commission is deducted).
 
Does the 1099 filed by the agent list the gross amount? Then that’s the figure you should include in totaling your income to come up with your gross amount on Schedule C—and remember to include the agent’s commission, which is deductible on the line for commissions and fees.  
 
And if you fail to do that? First, you overstate your net profit. Second, you overpay your self-employment taxes (see below under “Self-Employment Taxes”) and income taxes—federal, and, perhaps, state and city. You shouldn’t count on the IRS to catch your mistake. These kinds of miscues are spotted, if at all, in the course of audits.  

 
TIP: To recover an overpayment, you must file an amended return within three years from the filing deadline (including any extensions) for your return. Do the recalculation on Form 1040X (Amended U.S. Individual Income Tax Return), available at irs.gov. Changing a federal return might also re­quire amending a state return. In that event, file your state’s version of the Form 1040X. See below under “Making Amends Can Bring Rewards: Refund Claims.”
 
Does the 1099 from your agent instead list the net amount, the sum on the check actually sent to you after the agent’s commission taken off the top? Then you should use that amount in arriving at your gross income figure—and you should not deduct the commission on the line for commissions and fees, since it’s already been subtracted from the income figure.  
 
To make that perfectly clear, here’s an example. Say your agent receives a check from your publisher in the amount of $50,000, deducts the 15-percent commission of $7,500, and sends you a check for $42,500. After that year’s end, you receive a 1099 form that shows $50,000. You should include the full $50,000 in your reported gross income and deduct the $7,500 commission on the line for commissions and fees. If, on the other hand, the 1099 shows only the amount actually sent to you, $42,500, you should include only $42,500 in gross income and deduct nothing. Either way, you pay tax only on the $42,500; either way, the serenity of the IRS’s computers will be preserved.  
 
Question: I write for several magazines. One magazine’s 1099 form reports not only the fees they paid me during the year in question, but also includes sums that compensated me for sizable out-of-pocket expenses for hotels, meals, air fares, car rentals, telephones and the like. Of course this doesn’t agree with my records; I don’t count those payouts as expenses, since I know that I’m going to get them back—and I don’t count expense checks as income, either; it’s just a wash. 
 
Suppose I receive a 1099 form that shows $9,687.53, which actually includes payments of $6,500 for articles and $3,187.53 worth of reimbursement for travel and so forth. It doesn’t make sense that I’d have to include the latter amount in totaling my income for line 1 of Schedule C, since it wasn’t income.  
 
Answer: Contrary to what many freelancers and other self-employed people mistakenly believe, it’s not “just a wash.” This is much like the previous question about payments from agents; again, you should make sure your return reflects the consistency that will keep the IRS computers in a calm, unagitated state. 
 
You should include in total gross receipts the full amount shown by the magazine, $9,587.53. Then, as with the agent’s commission, include the $3,187.53, though reimbursed, with your other deductible expenses, since you shouldn’t be paying taxes on it. That way, you avoid an overstatement of net profit on Schedule C and overpayments of self-employment taxes and income taxes.  
 
Question: I came in from Chicago to New York City to attend a writers’ conference. I’m pretty sure that I’m entitled to claim some deductions, but what sorts of expenses can I deduct, and can I deduct them totally?
 
Answer: You get to deduct 100 percent of what you spend for the attendance fee, tapes of sessions, books on writing and the like, plus travel between your home and New York, and expenditures for hotels. There’s a limitation, though, for meals not covered by the attendance fee, including both what you eat en route and food consumed while you’re in New York: Deduct only 50 percent of those expenditures.
 
Question: I was accompanied on the trip by my spouse, who isn’t a writer and didn’t attend the conference. Is there any chance that any of my spouse’s expenses qualify as deductible?
 
Answer: There’s no deduction whatever for the portion of the outlays attributable to your spouse’s travel, meals and lodging—with a limited exception, one that will allow relatively few freelancers to salvage deductions for a mate’s travel expenses. To qualify for the exception, these three requirements must be met: (1) the spouse (or dependent, or any other individual) accompanying you on business travel is a bona fide employee of the outfit that pays for the trip (in this case, your freelance business); (2) the spouse undertakes the travel for a bona fide business reason; and (3) the spouse is otherwise entitled to deduct the expenses. See below under “Business Travel with Your Spouse.”
 
TIP: Take heart. Some often-overlooked tax relief remains available for lodging costs even when your spouse, significant squeeze or someone else tags along only for fun. You’re entitled to a deduction for lodging based on the single-rate cost of similar accommodations for you—not half the double rate you actually paid for the two of you.  
 
EXAMPLE: Judy, a photographer, goes by car to New York for a business conference. She’s accompanied by her husband, Frank, who’s retired. They stay at a Manhattan hotel where rooms go for $200 for a double and $180 for a single room. Besides a deduction for the total cost of driving to and from New York (Judy obviously incurs the same driving expenses whether Frank accompanies her or not), she should claim a per-day deduction for their hotel room of the entire single rate of $180, rather than half the double rate, or $100. To help safeguard her deduction in case the IRS questions it, she should remember to have the hotel bill note the single rate, or be sure to get hold of a rate sheet.
 
Some of Frank’s meals might qualify as deductible business meals. An example: At the conference, Judy dines with a book publisher and the publisher’s spouse. Because of the presence of the publisher’s spouse, Frank attends on a business basis.  
 
Question: I’ll be paid for a talk that I’ll give at a writers’ conference. Is a charitable-contribution deduction available to a speaker who declines an honorarium and asks that the money be donated to a charity he or she picks?  
 
Answer: Yes. But the speaker still has to declare the honorarium as income. Note that you derive no benefit from a donation deduction if you pass up itemizing on Schedule A of Form 1040 for contributions, home-mortgage interest, state and local real estate and income taxes and the like because it’s more advantageous to use the standard deduction. The standard deduction is a flat amount based mostly on filing status and age that’s adjusted annually to reflect inflation. If you anticipate that you’re going to claim the standard deduction, decline the honorarium before you become entitled to it and required to declare it. Assign the payment to your favorite philanthropy.  
 
CAUTION: The IRS says that a writer who donates unsolicited property that’s received “for free,” such as books received from a publisher for review, must declare the value of the books as income if he or she donates them to charity.
 
Question: A university asked to reprint one of my magazine articles in its alumni publication. I gave permission without asking for any payment. Since this is an educational institution, can I take a charitable contribution deduction equal to the fee I would have asked of a commercial publisher? Do I need a letter from the school? If so, what should it say?  
 
Answer: Sorry, a letter won’t help. You’re not allowed any deduction.  
 
Question: I’ve written several best-selling books on World War II. I plan to donate papers, including original manuscripts and historic correspondence with famous persons, to a university. Should I consult a tax expert on how to calculate the value of my charitable contribution?  
 
Answer: Don’t bother, unless you write your manuscripts on legal tender. For your kind of property, a special restriction applies. In tax jargon, it’s “ordinary-income property,” meaning property that, if sold by you, would result in ordinary income or short-term capital gain, rather than long-term capital gain. The measure of your allowable deduction is your cost for the property. Because your cost basis for the property is zero, you can claim no deduction.  
 
Question: When I’m not writing, I squeeze in time for my hobby of painting. I donated one of my paintings to a church bazaar, where it sold for $100. Can I deduct that as a contribution?  
 
Answer: No. Your deduction is limited to your unreimbursed out-of-pocket expenses for materials—the canvas, paints and brushes. The entire $100 is deductible only if you sell the painting yourself and donate the proceeds to the church. But this maneuver doesn’t help, because the bigger deduction is completely offset by an increase in your reportable income of $100.  
 
Question: Who’s right? I have office furniture and machines that I no longer use in my business as a freelance writer. Over the years, I claimed depreciation deductions on Schedule C that have reduced my tax basis in the equipment to zero. My tax adviser says that I can donate these items to a charitable organization and take a contribution deduction for their current market value. However, my mother-in-law insists that I’m not entitled to any deduction because I fully depreciated them.  
 
Answer: She’s right on the money. Unfortunately, you’re not allowed any deduction. As the equipment’s basis is zero, there’s nothing of value for you to write off as a deduction. For more on depreciation, see below under “Big Break on Depreciation for ‘Small’ Freelancers.”
 
Question: Can I deduct money spent for magazines purchased at a newsstand for pre-query research? These aren’t magazines I’m now writing for but magazines I hope to write for. And if I can, where on Form 1040 do I list those deductions?
 
Answer: The law allows you to deduct business-related publications, and these magazines are in that category. Like your other writing expenses, you claim them on Schedule C or on Schedule CZ, the shorter, one-page form that can be used by a business owner when expenses are below $5,000, a loss isn’t shown and certain other requirements are met.  
 
Question: I’ve been told to report my book and photo royalties not as income on Schedule C, but as royalties on Schedule E. The word is that by doing so, I can skip paying the 15.3 self-employment tax, which consists of 2.9 percent Medicare and 12.4 percent Social Secu­rity. True?
 
Answer: IRS revenue agents and office auditors look unkindly on writers, photographers, artists and other self-employeds who try to escape self-employment taxes. Perhaps we have a case of semantics here. Yes, the word “royalties” is used on Schedule E, and yes, the IRS defines royalties as “payments for intangible properties”—for example, books and artistic works, which would include photos.  
 
But the IRS is adamant that you report royalties for your creative efforts on Schedule C, making that income subject to self-employment tax. Schedule E is for reporting royalties received by other people—for example, those who purchase or inherit copyrights on books, photos and other material that they didn’t create. Limit your use of Schedule E for reporting royalties to listing those received from coal, oil or gas sites. See below under “Self-Employment Taxes.”
 
CAUTION: You’re playing the “audit lottery” if you report book and photo sales on Schedule E. True, your ploy might never be discovered, but should you be, expect to be hit with a hefty bill for back taxes, interest, and penalties.
 
Question: How can I keep track of all the federal deadlines for filing returns and sending in quarterly estimated tax payments?
 
Answer: One way is to ask IRS for its free Publication 509, “Tax Calendar.” See also [the chapter of this book entitled]  “Help From IRS: Free Advice Comes With a Price.”

 

  

Maths Used to Prove $2.99-3.99 is Optimum Ebook Price

This article, by Jason Davis, originally appeared on his BookBee site on 1/17/11.

Dave Slusher is a smart guy. He’s a scientist, a computer scientist and a blogger at the Evil Genius Chronicles.

More than that, he still uses math (or maths, depending on where you’re from) in the real world. Yikes! In this case, he’s used it to prove that the optimum price point for ebooks is between $2.99-3.99. And not just optimum in number of sales, or because it looks nice – the best price in terms of total revenue.

Yes – as I said, and Slusher reiterates – the bleating of publishers, many of whom currently set their own prices, that they can’t afford to lower the standard ebook price from the common $9.99 is misguided. It assumes that there is no price sensitivity in ebooks.

That is, publishers claim that if they lowered ebook prices, sales wouldn’t go up enough to cover the shortfall, and revenue would drop.

That, as they say in the classics – is complete balls. In every other retail sector, price is a factor. Sure, consumers are price-sensitive to different degrees in different markets, but price almost always has a bearing on sales. That’s why retailers have “sales” – lower margins, but more buyers.

As Slusher proves, ebook publishers can’t afford not to lower prices.

 

Read the rest of the article on BookBee

Authors Rewrite The Book On Self-Publishing

This article, by Kim Ode, originally appeared on the Minneapolis-St. Paul Star Tribune site on 1/29/11.

Not so long ago, the way to get a book published was clear: Submit your work, twiddle your thumbs, get back the manuscript, send it out again. Eventually, if you were very good, or very lucky, a publisher would bite and, eventually, you’d be holding a book, no longer a mere writer, but an author.

Today, the digital world has ignited self-publishing, changing everything. Why wait for New York when you can plunk down your money and get a finished book in just a few months?

Make no mistake: It will be your responsibility to market it. Many reviewers and bookstores won’t take you seriously. And you may never earn back your investment, which could be as high as $20,000. Is it worth it? Apparently, it’s at least worth the risk. In 2007, about 134,000 books were self-published in the United States. In 2008, that rose to more than 285,000 and in 2009 soared to more than 764,000.

In contrast, traditional publishers produced about 288,000 books in 2009, almost stagnant from 289,000 the year before, according to the firm R.R. Bowker, which tracks the book industry.

In the Twin Cities, a growing number of "contract publishers" offer a variety of services for a fee, from professional editing to layout and cover design to help with marketing and distribution.

Brio, a contract publisher in Minneapolis, published 200 books last year. It could have published more, founder William Reynolds said, but he is willing to turn away some authors, telling them if their manuscripts are, well, awful. Just as some authors resist self-publishing to avoid the taint of a "vanity press," more self-publishers want to avoid the reputation of publishing anything for a price.

"It’s not fun to be a dream crusher," Reynolds said. Yet he regards dream-crushing as one of his more valuable services. Authors should expect to spend as much as $20,000 "to do it right," he said. "So if I’m going to be a dream-crusher, it’s medicine that’s got to be taken, because there are thousands of dollars on the line."

 

Read the rest of the article on the Minneapolis-St. Paul Star Tribune site.

Editor’s note: Publetariat founder April L. Hamilton disagrees with the "as much as $20,000" figure quoted as required to "do it right". She says, "With POD and ebooks, it’s readily possible to produce a quality book for a few thousand dollars or less, and most of your monetary investment should be made in professional editing, cover design, and/or ebook formatting and conversion."

The Doctor Is In The House–Novel Diagnostics

This post, by Kristen Lamb, originally appeared on her blog on 1/31/11.

Many of you have vowed to take your craft more seriously this year, which means more conferences and many, many more queries. For those of you who have submitted before, every wonder how an agent can ask for the first 20 pages and still reject our book? Did you ever wonder if the agents really read these pages? How can they know our book isn’t something they want to represent with so little to go on? I mean, if they would just continue to page 103 they would see that the princess uncovers a whole underground movement of garden gnomes with interdimensional capabilitites, and they wouldn’t be able to put it down. Right?

Wrong.

Back in the day before I wrote full time, I paid my dues doing a lot of editing. I have edited countless manuscripts, and today I am going to let you see the first 20 pages through the eyes of an agent or editor. Novel Diagnostics 101. The doctor is in the house.

I mean no disrespect in what I am about to say. I am not against self-publishing and that is a whole other subject entirely. But, what I will say is that there are too many authors who dismiss why agents are rejecting them and run off to self-publish instead of fixing why their manuscript was rejected. Agents know that a writer only has a few pages to hook a reader. That’s the first thing. But agents also know that the first 20 pages are a fairly accurate reflection of the entire book.

Years ago, when I used to edit, I never cared for being called a book doctor. I rarely ever edited an entire book. I guess one could say I was more of a novel diagnostician. Why? Doctors fix the problems and diagnosticians just figure out what the problems ARE. Thus, what I want to help you guys understand is why beginnings are so imporant.

I generally can ”diagnose” every bad habit and writer weakness in ten pages or less. I never need more than 50 pages (and neither do agents and other editors). Why? Well, think of it this way. Does your doctor need to crack open your chest to know you have a bum ticker? No. He pays attention to symptoms to diagnose the larger problem. He takes your blood pressure and asks standardized questions. If he gets enough of the same kind of answer, he can tell you likely have a heart problem. Most of the time, the tests and EKGs are merely to gain more detail, but generally to confirm most of what the doc already knows.

The first pages of our novel are frequently the same. So let’s explore some common problems with beginnings and look to the problems that they can foreshadow in the rest of the work.

Info-Dump

Read the rest of the post, which details four major types of flaws seen in the first 20pp of many manuscripts, on Kristen Lamb‘s blog.

What *Not* To Do If You’re Looking For Writing Advice

I remember when the Internet was a baby–a brilliant, wide-eyed, baby with limitless potential for positive growth.

The Internet was born to Scientific and Military parents. It soon showed its independence and became the playground of creative, intelligent folks who took its potential and shaped a carnival of information amazement.

One of the most famous slogans back then was, “Information Wants to be Free …”, and this leads me to the first thing I feel you should not do when looking for writing advice.

Don’t pay anyone a penny until you’ve written the equivalent of a novel and even then you should probably wait much longer.

There’s a growing trend [in some fields, it’s a cancerous riot] of people with no credentials to speak of trying to woo unsuspecting novices into costly nets of stolen information–advice that could have been found for free.

If you’re the novice’s novice, you might start your explorations with our recent post, Resources for Writers ~ Readers Welcome ðŸ™‚

My second suggestion for what not to do is:

Don’t listen to people who are willing to give you free information until you’ve read some of their writing. { blogs actually count as writing 🙂

When it comes to blogging-writers who give advice, you may find some who don’t have a ton of published work. Still, you have their blog as evidence of how they handle words. If they’re fiction writers and they don’t have examples of their fiction in the blog or available through a link, you could, if you appreciate the things they say, ask if you could review some of their work.

My third thing to not do is:

Don’t get caught up in reading writing advice until you’ve given yourself the chance to write what you feel is the best work you can produce.

This may be a small collection of poems or three novels. If you’re really listening to yourself and letting your resident spirits guide you, you should know when you’ve produced something good. Sure you may doubt it’s “good enough” but that kind of thinking is married to the need for approval. You need your own approval for your work before you consider changing it based on others’ opinions.

And, because the Internet has grown into a many-headed, commercial beast and we all seem to love looking for approval and there are so many wolves in sheep’s clothing out there, when you do have some work you feel good enough about to have other minds check it out and offer advice, put it aside, resist the temptation to get advice, let it sit a month or two, and work on a new piece. When you come back to it, you’ll probably find things that you feel need changing. Change them and then, maybe, offer it for critique.

I know at least six writers who regularly read this blog and I trust they’ll offer their advice in the comments 🙂
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Amazon’s Ebook Sales Eclipse Paperbacks 115:100

Timely news given my New Age of Publishing series of guest blogs currently running. The figures are a bit messy as hardbacks aren’t included, but overall sales of paid Kindle books are outselling paperback books at a ratio of 115:100 through Amazon.com. The company says:

Amazon.com is now selling more Kindle books than paperback books. Since the beginning of the year, for every 100 paperback books Amazon has sold, the company has sold 115 Kindle books. Additionally, during this same time period the company has sold three times as many Kindle books as hardcover books.

This is across Amazon.com’s entire US book business and includes sales of books where there is no Kindle edition. Free Kindle books are excluded and if included would make the numbers even higher.

Given that this is a piece of US-centric news, it would be interesting to see how global figures affect the ratios. But regardless of vagaries in statistics, one thing is clear: Ebooks are mainstreaming faster than most predicted.

The Kindle ereader is the single biggest selling product on Amazon, though Kindle edition books are obviously available on a variety of devices. I read a lot of Kindle books on my iPhone, for example. Anyone still denying the ebook revolution is certainly kidding themselves.

 

This is a reprint from Alan Baxter‘s The Word.

How To Use Facebook Advertising To Promote Your Book

Generally, I’m a fan of free marketing like blogging, social networking, podcasting and video creation. All these things take time but are free or very cheap. But sometimes, there is a place for paid advertising, especially around the time of a book launch and I’ll be using Facebook for the Pentecost launch.

A few years ago, Google Adwords was all the rage but now the keywords are so expensive as to be crippling especially for authors who don’t have much budget. So, in order to create targeted advertising to the smallest budget, you can now use Facebook advertising for your book so I thought you might like to know more as well.

 

You may have seen adverts on the sidebar of your account and increasingly, there are books and audio-books advertised. Before Christmas I decided to spend $50 to increase the number of people downloading the free chapters of Pentecost. I had been given some free credit to be used within a short amount of time, so why not try it? The advert is shown left and below are some tips to help you.

 

Decide on your target market.

The truly amazing thing about Facebook advertising is that you can target your demographic. This will impact the number of people who will see the advert and also how much it will cost you. You need to decide on country, city, gender, age range, likes and dislikes and you can go down into further splits. As you change the demographics, you’ll see how many people the advert could be shown too. The more specific you can be, the better your chances an ad will have an impact.

Demographics for my advert using those who ‘like’ James Rollins

Create a targeted headline.

You can see on my advert above that I had a headline referencing James Rollins. I think my thriller is similar to some of Rollins’ books and so I targeted his fans in the demographics (i.e. people who ‘like’ James Rollins). The headline meant that their eyes would be drawn to it as they had already expressed a preference for his books.

I could have also used the same advert with the headline “Like Dan Brown?” and changed my demographic accordingly. It’s incredibly important to target the market like this or you’ll be wasting clicks. There’s no point in advertising a romance novel to James Rollins fans! So think about how you can target a market. For example, a travel book about cycling around the world could be marketed to people who like ‘mountain-biking’ or ‘travel’. Which is more specific?

You can also split test ads i.e. create several versions with different headlines or text and then rotate them. Check to see which performs the best and then use that to continue the campaign with. Tim Ferriss (NY Times bestsellers 4 hour work week and 4 hour body) used Facebook advertising split tests to decide on his book titles.

Use a compelling image and text.

There are only a few lines of text available in the body of the advert so make it count. It’s very restrictive around what you can do e.g. you can’t use all capitals or unconventional punctuation. You also want people to click so you need to word it in an enticing manner or make an obvious call to action e.g. click to buy now. Lorna Jane is a fitness-wear company for women and had a great advert that increases the number of fans for their page as well as promoting a competition. The call to action is very clear.

Great idea to increase fans and also promote the brand

You also need an eye-catching image so people even look at the adverts. Make sure your book cover looks great as a thumbnail size image. You’ll also need a specific landing page i.e. where people go when they click. This could be your Amazon buy page or a webpage specifically for buying the book.

Decide on your budget and length of campaign.

The number of Kindle ‘likes’ there are in the main countries for Kindle book sales

You can control how much you spend and how long you want to run the campaign for. I used $50 maximum over 7 days for the free download. For the Pentecost launch, I will probably invest $200 for 1 week in order to boost the numbers of books sold. I may also primarily target Kindle owners who generally read voraciously and can instantly download a sample. You can see the numbers on the left. Playing around with budget and targeting is a big part of the setup. Otherwise, it is very simple.

Make sure you set an end date on the campaign or the money will just keep going out!

In the week I ran the campaign, I had 60 clicks from the advert and 34 downloads of the first 3 chapters of Pentecost which cost me $40.19 (but it was free as a had a coupon). I will do some more specific measuring when I have the book available for sale but if all 34 had bought the ebook for $2.99, I would have made a small amount of money. Given the very small margin for books, it’s not a surprise that there aren’t more books advertised. But I think for a specific launch period, it’s definitely worth it to raise awareness to try to spike your Amazon ranking which in turn can get you more sales.

It’s worth looking at the demographics even if you aren’t going to sign up for an ad campaign. You’ll get an idea of how big your market is anyway. You can access Facebook Ads here and they have plenty of help.

Have you tried Facebook advertising for your book? Does it sound like something you could use? Please let me know what you think in the comments.

 

This is a reprint from Joanna Penn‘s The Creative Penn.

Really, No *Really*, What The Heck Is Writing?

So many things in life are taken for granted. So much is automated. Even things like Love can suffer from a lack of proper awareness.

Ever walk down a street you’ve been down hundreds of times and wonder at some detail that seems like it just appeared yet has always been part of the landscape?

Perhaps I can do that for you in this post–give you a fresh vision of what the heck Writing really is.

I often find that checking an Etymology Dictionary gives me fresh perspectives on words and concepts that have become a bit stale. “Write” has roots that mean carve, scratch, cut, or paint.

Pardon me while a let the poetic side of my personality take control for a minute:

Authors can sometimes be said to carve a place for themselves in our culture.

There are also many writers barely scratching out a living.

Many wish they could cut a swath of recognition through the crowd of other writers.

And, our favorite writers are those who paint images in our minds with their words.

Anyone who ranks high on tests of left-brained activity is probably cringing at such a poor example of the application of word roots to an understanding of the meaning of writing.

You right-brained folks are probably creating other, equally-poetic examples 🙂

“You! Citizen! Step away from the keyboard!!”

Keyboards aren’t real good at carving, scratching, cutting, or painting. But the many former instruments of writing did all those things.

This attempt to go back a few steps so we can advance our understanding of writing has just reminded me of the many comments I see in the Twitter stream for #amwriting declaring, sometimes with boldness, sometimes with an excuse, that the Tweep is actually using a pen and paper for their WIP.

Just like my glee at saying my favorite word is “word”, I find an absurd pleasure in perusing written attempts at defining “writing”. Kind of like reciting the Kama Sutra while making love. Or, even better, putting two mirrors face to face and creating an infinite regress. And, possibly, best, the self-importance of this example of self-reference: I think the first word in this sentence is egotistical.

Seems like I’ve written myself into a corner: Carved a cul-de-sac, Scratched a non-existent itch, Cut off more than I can chew, Painted something non-representational…

Still, writing exists and I’m doing it now.

Your Feelings, Thoughts, Written Affidavits, Rants, or Explanations??
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Do You Write For The Reader or Should You Write For Yourself?

As usual, I won’t write a post that claims ultimate wisdom. My goal is to share ideas that get you thinking and, hopefully, sharing what you think in the Comments 🙂

Should a writer write for the reader?

Who is the reader?

What value is there in writing what you consider necessary in spite of what readers may think?

Some writers will tell you to do research about your potential readers and find out what they want when they read. This is fairly straightforward if your goal is to produce books that fit into an accepted genre. If you write cross-genre or your writing is actually creating a new genre, the only reader you can consult is yourself and, possibly, that weird group of people who actually understand what you’re up to 🙂

The value in writing what’s necessary, in spite of potential reader turn-off, is helping elevate the conversation our Human Family is engaged in. Some of the most enduring reads are books that were first misunderstood by the general public but trumpeted valiantly by those who saw the Value. Some things in life are worth fighting against horrendous odds to achieve higher ends…

I’m tempted to pull a little rant here about the formulaic method of writing that caters to formulaic readers, all spiraling into a slush fund of wasted resources–pimping your talent to make a buck. Oops, I did let a bit of rant slip, didn’t I 🙂

There are honest writers who create within and give value to a niche market of readers. Plus, with all the burgeoning opportunities for self-promotion and publishing, these dedicated artists can reach their dreams of sharing their unique perspectives.

My personal solution for this seemingly contradictory situation of choosing either the reader or yourself as the motivating impulse for why you’d spend so much time alone creating something that might reach a large audience is:

Read as widely and deeply as you possibly can. Read till you’re bored and then read more. Absorb as much of our Human Family’s hopes and dreams and challenges and fears and dangers and failures and quirks as you possibly can–absorb it into what you could call your internal Meta-Reader.

Then, when you sit down to create, let that Meta-Reader decide what is absolutely necessary to write………
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No Shortcut To Awesome: What I've Learned

I’ve said before that there is no shortcut to awesome and it’s time to take my own advice. I’ve had an interesting publishing journey so far and I’ve made a lot of mistakes (I’ve done some things right, too, but I’ve made a lot of mistakes.)

Right now, 24 hours after Save My Soul went live on Kindle, I’m already reflecting on things and thinking about WHY I make myself so crazy over this [stuff]… things which I largely cannot control.

[Editor’s Note: strong language after the jump]

I’m in an interesting position of having another pen name so I actually have sort of a “control group” to study. Like I don’t have to just speculate about how things might be different if I’d taken the Zoe thing in a different direction. I sort of have the closest comparison I’m ever going to get.

Let’s compare and contrast shall we?

My other pen name does not do Kindle giveaways or any giveaways. She doesn’t market at all, really. She announces her book release in her varied platforms, and then she’s out. She blogs a little. That’s about it. She doesn’t obsess over rankings or stats. She doesn’t do a big launch/release. She has no expectations about anything. It is what it is and that’s that.

Zoe… does kindle giveaways, spazzes out over release week, stresses herself out, gets anxious and worked up about the entire process. Has expectations she can never meet then feels disappointed when she doesn’t meet them. (because they are unrealistic for where she’s at). And there is some serious obsessing about sales and rankings that goes on. Zoe did a book trailer, a private contest for newsletter subscribers, blah blah blah.

And yet, the sales for 24 hours after the Save My Soul launch are almost exactly the same as they were for the Blood Lust launch. Even though Blood Lust was previously released material. And didn’t have a gee golly wow book trailer, or as large of a newsletter following and on and on and on.

January is pretty crappy for sales for all types of entertainment. People have just gotten off Christmas and are trying to recover financially from overspending during the holiday season, etc. So that could factor in.

But the bottom line is… I’ve made myself crazy. And it’s not really that much about “ego”. It’s about… this is the first time in my life I’ve ever made a living doing anything and I’m terrified I’ll fall off the map and lose that, but there are no guarantees in life. And it seems to me that freaking out and worrying about the future is a great way to not enjoy the present and the awesome things I’ve been blessed with… i.e. great readers and the ability to write as my only job.

But here is the really interesting part. You’d think that Zoe would be doing a lot better than the other pen name, but she isn’t. The other pen name sells just as well, sometimes better. So why am I wasting time making myself crazy?

I can’t MAKE everybody “act now”. I know I have more fans than what have bought so far. I also know some are waiting for other formats (totally reasonable), some don’t have cash right now, some just have missed the announcements. Some haven’t “gotten around to it yet”. And that’s all fine. The world doesn’t owe me shit. Other people have lives and everything doesn’t revolve around Zoe Winters. We’re still very much in that Zoe Who? phase of things.

I also know that most people who have bought Save My Soul haven’t had a chance to read it yet. It’s not a novella that can be read in just one sitting for most. It may take a few days before even the most serious fans get it read and start talking about it. Since Amazon continues to change their algorithms for sales rankings so book blitzes become less effective unless they are long, drawn out, obnoxious events, I’ve got to go back to the “slow build” mentality. I am NOT going to camp out on Twitter and Facebook every single day going “buy my book, buy my book”. That’s a guaranteed recipe for losing the fan support I currently have.

I also can’t spend a ton of time doing social marketing “right”, where I’m building all these “relationships”. Because relationships take time to maintain. And all the time I spend being social on Twitter and Facebook, is time I’m not spending writing. So it’s too much focus on the wrong stuff. I like you guys, and I answer my @ ‘s on Twitter. And I won’t ignore you. But… constantly seeking out social interaction to “get my name out there” is not fair to the readers who want me to actually be writing so they can read new books from me.

So what’s the plan now? Well, I think I’m done with big contests. No matter how I structure it, adding incentive to purchase doesn’t seem to drive enough purchases that wouldn’t have happened anyway. (Though, I think I’ll probably still do an initial sale price.) I also want to know that people are buying the book simply because they want to read it and for no other reason. I’m also not sure how many people I “annoy” with giveaways. Like some people don’t like to feel like I think I have to bribe them to read. Some readers/fans may be insulted by big giveaways as incentive to purchase. So how much damage am I doing compared to how much good? I have no fucking clue.

I’ve already backed off the indie rah rah train. So that’s good. Basically I’m just going to focus on writing and publishing fiction. I’m not going to attach expectation to another book release. My other pen name is not insane. She’s happily just writing and publishing and doing her thing. She’s passionate about the work first and foremost.

Now I just have to make Zoe more sane. So that’s the plan going forward.

Another reason I think I need to let go of expectation is because it’s making me ungracious. As previously mentioned, the world doesn’t owe me shit. And when I get to the point where I start seeing readers as “numbers” and not human beings who are graciously giving up both their time and money to read me, then I have MISSED THE PLOT.

I think that’s the most unhealthy part of book releases with expectation attached. It slowly turns me into somebody I don’t want to be. At some point I do hope my work breaks out. Once Save My Soul gets more out there and people read and react to it, it may even break out somewhat. I think it’s a strong story. I think it’s stronger than Blood Lust. But the focus here needs to be on building backlist. I am FAR from ideal backlist. Most trad pub authors don’t really break out until book 5 or 6. I am not a magic unicorn or a special snowflake and the rules don’t just suspend for me.

This is a slow tortoise event. And dude, I’m just on year 3 on my 10-yr-plan. What the hell happened to my 10-yr-plan? Oh, I know what happened, I started comparing myself to other people and getting my eyes off my own paper.

With every book release I learn new lessons. Some of them are hard to deal with. The main lesson I’ve learned so far from this is that I’m no less crazy than I was with the Blood Lust release, and it’s because I haven’t yet shifted my attitude. I was shifting a marketing strategy, but that’s not the problem. The problem is that every author is on their own unique path at their own unique pace and the most important things for me to do are:

1. Write good books

2. Get them out there

3. Be decent (i.e. don’t turn into a little shit, or if I’ve been one, definitely don’t continue on in that path.)

So now I’m going to go work on a short story for an anthology and try to get my word count back up some. (I’m behind on my 365k goal.)

In 2011 I want it to be ALL about the words. Not about the ego. Not about the competition. Not about the drama. In the spirit of the title of the new release, I’m not losing my soul to reach any dream. If I can’t get where I want to go while being a decent human being, the cost is too high.

 

This is a reprint from the Weblog of Zoe Winters.

Two Spaces After A Period

It is acceptable to use two spaces after a period.

Why am I’m moved to make this declaration? Because every so often a typographic tyrant goes off their OCD medication and launches a caustic diatribe at anyone who prefers to use two spaces between adjoining sentences. These deranged attacks, absurd as they are, can do real damage to writers. Ditchwalk will not tolerate anyone who uses authority or prominence to ridicule or intimidate writers, or in any way make writing more difficult than it already is.

The Question in Context
As a writer of any kind — private, professional, traditional, experimental — you have two obligations. The first is to be honest to your own intentions. The second is to communicate your intentions to the intended reader as effectively as possible.

These obligations hold whether you are writing an email to a single person or publishing a work for the masses. They remain your responsibility even if you choose to involve others in the process. Agents, editors, publishers, typographers and others who make a living off authorship are peripheral to your work as a writer. They may be central to your goals as a business person, they may be central to your ability to produce a physical book or e-book file, but they are not writers.

You are a writer. Your job is to write for your readers. That’s true whether you’re an established author or just starting out. The problem, of course, is that when you’re just starting out you’re not sure what you’re doing. Complicating matters is the fact that some of the agents, editors, publishers, typographers and others who make a living off authorship will gladly claim expertise and authority even in matters they know nothing about. This includes everything from telling you what your obligations are as a writer to how many blank spaces should follow a period.

Why would someone do this? Because it makes money. Because they are control freaks. Because they genuinely believe their little corner of the universe is the only thing that matters. Because they have confused the needs of the reader with the demands of the market. Because they hate the fact that you can write and they can’t. Take your pick.

Whether you choose to defer to peripheral voices or ignore them, no choice voids your basic obligations as a writer. There are no shortcuts. You must ask and answer a million questions in order to write well. At times you may find there is no agreement about an issue. In those instances you will have to choose what you prefer or think best, not what’s right or true.

The most important thing I can tell you about navigating any writing issue is this. The second most important thing I can tell you is to always keep perspective. Relative to the eternal obligations of every author, the question of how many spaces should follow a period is a flea on the great stellar flank of our galaxy.

You should also be particularly wary of any agent, editor, publisher, typographer or other person peripheral to the writer-reader relationship who uses a claim of expertise to cow you into conformity. Authorship is about making conscious, informed choices, not about blindly accepting the opinions of others.

How many writers have ever said that two spaces after a period is a sign of amateurism? How many writers would dismiss your content outright if you used two spaces instead of one? Is this a common source of discussion at writing workshops and retreats? Have you ever seen a breakout session at a convention titled The Two-Space Debate? Has anyone ever said, in the entire history of the world, “This would have been a great book, but because the author used two spaces after a period it is an unmitigated disaster.”

If you are writing a book narrowly targeted at people who believe two spaces after a period is a portent of the End Times, then yes, you should probably use a single space after a period. Other than that, you should learn as much about this and every other issue as you can, then make your own case-by-case decisions.

For myself, I have generally used two spaces after a period to no ill effect. No one who has ever paid me money to write, or ever received a document written by me, has ever asked me to use a single space after a period, or even commented about my practice. Recently, however, after twenty-five years of writing, I did come across an instance in which I found two spaces to be distracting, and I will expand on that experience below.

In the remainder of this post I intend to: dismantle a recent diatribe against the use of two spaces after a period; explain when and why I use one space or two spaces after a period; make the case that excessive interest in this issue should be included as classification criteria in DSM-5.  

Questioning the Question
When confronting any argument the first thing to take note of is the premise. Like statistics, arguments can be structured to prove anything, meaning the specifics of an argument are only valid if the premise is valid. The premise in this case is that adding two spaces after a period damages the reading experience for the average reader.

It doesn’t.

There is no evidence in the entire history of the universe that using two spaces after a period has caused irreparable harm, gross insult, lasting disease, mass hysteria, or any negative effect on the human species whatsoever. Why would anyone care so deeply about something so meaningless? The first concern would obviously be an undiagnosed disease process of some kind, but I’m not a doctor so I don’t want to speculate about the mental effects of things like, say, syphilis. I do believe I am qualified, however, by virtue of age and experience, to suggest two motivations that might be fueling such rants, neither of which has anything to do with typography or the needs of the vast majority of people who write or read.

First, I am convinced that people who obsess about this issue genuinely feel they are being assaulted when they come across two spaces after a period. Nobody who did not experience a psychic blow when confronted by two spaces would ever make something like that up, for the simple reason that doing so would define them as loony. Assuming that some people do have a violent reaction, then — in the same way a person might recoil at a photograph of a small, harmless, good-for-your-garden spider, let alone the real thing — I think it’s understandable that they might want to prevent such trauma in the future.

Second, anyone who believes that their own irrational beliefs should be universally adopted by others clearly shows a tendency toward orthodoxy. Practitioners of orthodoxy around the world see no problem with bludgeoning others into submission, even as they remain blind to the extremity of their own views. Typographic fundamentalists are no different.

Respecting Authority
The latest inadvertent psychiatric revelation triggered by the two-space debate comes from one Farhad Manjoo, who writes for a website called Slate. See if you can recognize the signs:

[Julian Assange is] a fellow who’s been using computers since at least the mid-1980s, a guy whose globetrotting tech-wizardry has come to symbolize all that’s revolutionary about the digital age. Yet when he sits down to type, Julian Assange reverts to an antiquated habit that would not have been out of place in the secretarial pools of the 1950s: He uses two spaces after every period. Which—for the record—is totally, completely, utterly, and inarguably wrong.

Given everything you yourself do or do not know about Wikileaks and Julian Assange, what mental state would you have to be in to ignore all of that and fixate on the number of spaces that Assange was using after a period? Better yet, what sort of obsessive, conformist mind would you have to have to notice whether anyone was using one space or two. Have you ever noticed this in any piece of text? Do you know anyone who has ever noticed this? Has anyone ever commented on your own practice in this regard?

My guess is that your answers to the above questions are no, no and no. Unless, of course you found yourself the manic focus of a typographic fundamentalist bent on converting you to the one true, right and good way to segregate sentences from each other.

If you have had that kind of ferocious condescension aimed at you, you may have ended up feeling bad or inadequate about your punctuation. If so, I hope it brings some relief to learn that this power dynamic was probably the real objective of the person who berated you. Not only wouldn’t a kind or caring person try to humiliate you about something so petty and meaningless, a normal, healthy mind would recognize that in the scheme of things it doesn’t matter whether a person uses one space or two after a period Because in the whole history of the universe using two spaces has not caused irreparable harm, gross insult, lasting disease, mass hysteria, or, in fact, any negative effect on the human species whatsoever.

(The ability to notice odd or stray details can, in some instances, be critical. When a detective notices something that solves a murder, that’s a good thing. When your mechanic points to a belt or tire that is about to split, that’s a good thing. But when someone points out a bit of black lint on your black sweater, or that you’re holding your coffee cup at a less-than-optimal ergonomic elbow angle, or that you’re using two spaces after a period, nobody is being saved, no crime is being solved and no tragedy is being averted. The only thing happening is that authority is being asserted over you, often under the pretense of saving you from embarrassing yourself.)

The means by which typographic fundamentalists advance their orthodox views is the same in writing as it is in religion. “Will I get to heaven?” is replaced by “Will I get published?”, but in each case fear and uncertainty leaves the door open for exploitation and abuse by people of nefarious intent. Like the religious leader who claims to speak for a god, or who claims to be the sole reliable interpreter of a religious text, typographic fundamentalists exploit fear and uncertainty by holding themselves out as authorities.

In a way it makes sense: if you want to know about a god, who knows more than a religious leader? If you want to know how to fix your balky web site, who knows more than your hosting provider? If you want to know about spacing between sentences, who knows more than a typographer?

We are, rightly, taught to appeal to authority and expertise when seeking answers to questions. That’s not the problem. The problem is that such appeals invariably involve other human beings who may be missing a few marbles. In my own experience some of the people I have sought answers from have been loving, supportive and giving, while some have been users, bullies and frauds. Such is life.

A Case Study
So who should you listen to? How can you sort out mean-spirited orthodox nuts from the great, open, loving and supportive community of writers to which I belong? Pay attention to language. If someone is speaking in absolutes, that’s a good sign that they are an extremist. Here’s Manjoo, making his case:

Two-spacers are everywhere, their ugly error crossing every social boundary of class, education, and taste. You’d expect, for instance, that anyone savvy enough to read Slate would know the proper rules of typing, but you’d be wrong; every third e-mail I get from readers includes the two-space error.

While perhaps intended as an homage to Joe McCarthy, this kind of paranoid, absolutist demagoguery has no place in a free and open society. There is no subversive assault being launched. There is no organized two-space conspiracy poised to topple our democracy. There is, simply, preference.

And that’s the difference between the typographic fundamentalists and me. I’m open to diversity, they’re not. I’m supportive of creative expression, they believe you should stay inside the barbed-wire perimeter. I’m for getting along, they’re for clubbing you senseless. I’m for letting the small stuff go, they’re convinced that the small stuff will do damage to their brains unless they wear tin foil hats. I am willing to acknowledge that the question of how many spaces should be used after a period may involve some measure of personal choice; they are convinced beyond any doubt that using two spaces after a period is a crime against nature, humanity, all gods, and — most importantly — their own asserted authority and expertise.

Traditionally, one of the main tools of the fundamentalist trade is projection, which is “the tendency to ascribe to another person feelings, thoughts, or attitudes present in oneself…” Here’s Manjoo:

What galls me about two-spacers isn’t just their numbers. It’s their certainty that they’re right.

When you’re determined to control the behavior of human beings, it always helps to preposition yourself as a victim. That way, at least in your own mind, your intended abuses can be seen as righteous. As already quoted, here’s how Manjoo prepositioned himself:

[Assange] uses two spaces after every period. Which—for the record—is totally, completely, utterly, and inarguably wrong.

Now I ask you: who’s asserting certainty here? Where I allow for a difference of opinion on the subject, Manjoo and others like him demand strict obedience and conformity (hence the projection). Thankfully, most people have no experience confronting this sort of wild-eyed fanaticism in the wild. Unfortunately, in seeking to prove that a two-space conspiracy was threatening his precious bodily fluids, Manjoo himself felt compelled to traumatize a group of gentle, unsuspecting souls:

Over Thanksgiving dinner last year, I asked people what they considered to be the “correct” number of spaces between sentences. The diners included doctors, computer programmers, and other highly accomplished professionals. Everyone—everyone!—said it was proper to use two spaces.

Two things here. First, Manjoo prejudges the question by asking for the ‘correct’ answer. He doesn’t ask if people have a preference, but confronts them with the threat of embarrassment if they give a wrong answer in public. Second, even though everyone said that two spaces was correct, there was never a single moment — not an instant — where Manjoo himself was moved to doubt the truth of his own opposing view. Or even to allow for the possibility that there might be some aspect of preference inherent in the question.

If the unanimity of the respondents wasn’t enough, it further transpired that in practice most of those gathered used one space or two spaces at different times — apparently out of some delusional belief that they should trust their own judgment in each instance, rather than slave themselves to an absolute rule. Ignoring the glaring implication that preference and instance might indeed be the proper basis for determining how many spaces to use after a period, Manjoo instead took righteous glee in springing his trap:

“Who says two spaces is wrong?” they wanted to know.

Typographers, that’s who.

Over the years I have read countless arguments put forward by single-space fanatics, and this is where they all end up. Single-spacers believe that at some point all typographers around the world got together at Area 51 and decided that two spaces after a period is the equivalent of typographical treason. Manjoo is no exception:

The people who study and design the typewritten word decided long ago that we should use one space, not two, between sentences. That convention was not arrived at casually.

This didn’t happen. Not only was the modern bias against two spaces not adopted after rigorous debate and consideration of all the facts, it wasn’t even adopted as a result of the opinions of typographers. Rather, as Manjoo’s own witness will testify, it was determined by the functionality of machinery designed at the time — much as two spaces after a period was in large part perpetuated by the technological limitations of the typewriter.

We’re all familiar with experts and their advice. We’re also familiar with expert advice that fluctuates wildly over time. In my lifetime mothers have been advised to nurse their babies, to use formula, to nurse their babies again, and now, most recently, to combine nursing with formula at a specific developmental milestone. In my lifetime women have also been advised to get mammograms, not to get mammograms, and to get mammograms only if they have specific risk factors, to the point that even the experts charged with issuing these recommendations are having a blood feud about what to say to all of the women who have been completely terrorized by this research.

Despite these obvious examples, and many more I might cite, writers are asked to believe that not only is there unanimity about whether one space or two spaces is correct, but that the issue rises to a level of importance beyond other typographic issues that are demonstrably more distracting to readers.

I have personally refused to read or purchase professionally designed and printed books that employed stylistic or otherwise difficult-to-read fonts. I’ve avoided books that used light-colored ink on off-white paper, rendering the page a bland celebration of cost-cutting grays in preference of readable contrast. But of all the typographical reasons why I’ve rejected a book, across the great breadth of my life, I have never — and you have never, and nobody you know has ever, ever — rejected a book because it used two spaces after a period. Until all other abuses are resolved, and typographers agree to stop using wacky, trendy or exotic new fonts over old, trusted, reliable, proven, effective, transparent fonts simply because they’re bored out of their freaking minds, I don’t want to hear another typographer talk about how important it is to wipe out the preferential practice of using two spaces after a period.

A Personal Aside
I recognize that I’m allowing a bit of passion to show here myself, and I apologize for that. Most typographers are good, honest, hardworking citizens who toil anonymously in support of the writer-reader relationship. They are to be thanked. Unfortunately, this is not the first time I’ve been accosted by acolytes of an obscure discipline, and I’m afraid my normal reserve and decorum may have been worn down by previous battles.

It’s still hard to talk about this, but when I was growing up I was serially abused by fundamentalist audiophiles. Like typographers standing guard over type, the audiophiles insisted they were the sole authority over sounds. It didn’t matter who made the sounds, or what the sounds said, or if the sounds were poetic or insipid: all that mattered was fidelity. Like typographers, audiophiles believed their metrics and standards were the truth, rather than merely the obsessive preference of a small group of self-selecting devotees.

I have good hearing, even now. When I was younger my hearing was great. In my professional life I’ve worked with recording engineers, and have been complimented on my ability to pick out the faintest hiss or pop. Despite this capacity, during the Age of the Audiophile I was never able to hear the difference between 0.001 ohms of impedance and 0.002 ohms of impedance. This despite many condescending and belittling assurances from audiophiles that they themselves could easily do so.

Assuming for the sake of argument that I was wrong and the audiophiles were right, consider the effect of the audiophile movement on the market and the world. Forty years later the dominant music format is the MP3. The fidelity of an MP3 is, to an audiophile, what a train wreck is to a locomotive engineer. Despite this fact the average person — by which I mean 99.99% of the world’s population — is perfectly happy with the MP3.

Back on the Case
If we allow for the sake of argument that typography as a profession has favored even a general guideline about the number of spaces that should follow a period, it’s important to note that doing so seems to have had produced no change in reading habits or market dynamics. The transition from two spaces as vague standard to one space as vague standard evoked little or no actual notice, despite the fact that typographers believe the difference is critical to the reading experience.

Could it be that typography is actually irrelevant to the needs of most readers and writers? As a typographic fundamentalist, Manjoo avoids the question by granting typography unquestioned authority:

Every modern typographer agrees on the one-space rule.

If you are new to writing you may be tempted to believe such a bold statement. Who would state something so categorically if it wasn’t true? Well, a fanatic, for one.

The implication of any typographical rule is that it serves the writer-reader relationship. But as my own life experience, and yours, and that of virtually every human being you have ever known attests, this is not true in this case. There is no relationship between using a single space or a double space after a period and any of the following: commercial success, authorial power, reader comprehension or reader interest.

Authority Unmasked
How can this be? How can typographers care so passionately about something that has no demonstrable impact on the real world? Because what typographers mean when they say they prefer a single space to two spaces — if indeed they voice a preference at all — is that it’s preferable to them. They’re not claiming they have data or polling from readers that indicates a strong preference for a single space after a period, although they don’t mind if you jump to that conclusion. Rather, they are saying that they themselves prefer a single space.

What could possibly account for this preference? What is it about typography that would lead typographers to even have a preference, where most readers have no preference and most writers have varying preferences? I think there are several reasons, all of them valid from the typographers point of view of, and all of them meaningless from the point of view of everybody else.

I’ll explore these reasons momentarily, but for now I want to stay with Manjoo’s invective, in the fervent hope that this post may prevent unsuspecting writers from falling into his intellectual abyss. The first authority Manjoo references in support of his claim that typographers “decided long ago that we should use one space, not two, between sentences” is James Felici. True enough, the post that Manjoo links to begins as follows:

To Double-Space or Not to Double-Space…
A thought-provoking disquisition on the thorny issue of how much space should follow a sentence-ending period.
Written by James Felici on August 24, 2009

It’s the debate that refuses to die: Do you set one word space or two after a period? In all my years of writing about type, it’s still the question I hear most often, and a search of the web will find threads galore on the subject. I’m going to try to put an end to the argument here.

In support of his wild claim that “every” typographer agrees with the one-space rule, Manjoo also links to several organizations that maintain usage standards, including the MLA. (Helpfully, a number of Majoo’s own readers have pointed out that “as a practical matter” MLA sees “nothing wrong” with using two spaces after a period.) Of the links Manjoo provides in support of his argument, however, the link to Felici’s post most directly addresses the foundations of the two-space debate. Which makes it all the more damning that Felici himself single-handedly demolishes the first historical claim Manjoo makes.

Here’s Manjoo on the origin of the use of two spaces after a period:

Most ordinary people would know the one-space rule, too, if it weren’t for a quirk of history. In the middle of the last century, a now-outmoded technology—the manual typewriter—invaded the American workplace. To accommodate that machine’s shortcomings, everyone began to type wrong.

Here’s Felici on the same point:

But the use of double spaces (or other exaggerated spacing) after a period is a typographic convention with roots that far predate the typewriter.

Whoops.

Manjoo does provide a reasonable explanation of the differences between monospaced fonts and proportional fonts:

The problem with typewriters was that they used monospaced type—that is, every character occupied an equal amount of horizontal space. This bucked a long tradition of proportional typesetting, in which skinny characters (like I or 1) were given less space than fat ones (like W or M). Monospaced type gives you text that looks “loose” and uneven; there’s a lot of white space between characters and words, so it’s more difficult to spot the spaces between sentences immediately. Hence the adoption of the two-space rule—on a typewriter, an extra space after a sentence makes text easier to read.

Felici agrees, and includes a helpful graphic to demonstrate monospacing:

Characters in monospaced typefaces look weird, forced by mechanical necessity onto a Procrustean bed. Some — like the M — look pinched, while some are grossly expanded — such as the i or l. Side bearings for narrow characters such as punctuation marks have to be puffed up. The overall effect of such type is very airy and open and its spacing is poorly modulated.

The mechanism for moving the carriage of a typewriter obliged every character to take up the same amount of space on the line, as shown in these monospaced faces. Punctuation — whose shapes can’t be adapted — fares particularly badly. From top to bottom are Courier, Letter Gothic, and Prestige.

Proportional fonts acknowledge that an ‘l’ is not as wide as a ‘w’. In a proportional font the total width of a character — meaning the character itself and the white space to either side — is dependent on the character’s width. You can see this clearly in this post, in the word ‘width’ for example, where the ‘i’ is narrower than the ‘w’ or ‘d’ to either side.

Typographers fret about the width of character — including any bounding white space — endlessly and with justification (later pun not intended here). Character width is a big part of the typographical profession, and alone differentiates the entire class of monospaced fonts from proportional fonts. For blank spaces width is literally the only defining aspect, because a blank space by definition has no other characteristic.

Manjoo acknowledges causal claims by typographers that a single space after a period improves the reader’s experience:

Because we’ve all switched to modern fonts, adding two spaces after a period no longer enhances readability, typographers say. It diminishes it.

Manjoo supports the point with two hard-line quotes from typographic fundamentalists, the second of which I will come back to and obliterate shortly. Then, after arguing that there is no debate about whether one space or two spaces should be used, and after claiming that all typographers agree that one space should be used, Manjoo makes an utterly jaw-dropping statement:

This readability argument is debatable. Typographers can point to no studies or any other evidence proving that single spaces improve readability.

Wha…?!

Every typographer on the face of the earth has sworn a blood oath in support of a single space after a period, yet there is no actual evidence that using two spaces makes life harder for the reader? What else could possibly convince every living typographer that a single space is preferable to two?

Manjoo drops a bomb:

When you press them on it, they tend to cite their aesthetic sensibilities. As Jury says, “It’s so bloody ugly.”

But I actually think aesthetics are the best argument in favor of one space over two. One space is simpler, cleaner, and more visually pleasing (it also requires less work, which isn’t nothing). A page of text with two spaces between every sentence looks riddled with holes; a page of text with an ordinary space looks just as it should.

If you’re not familiar with ‘aesthetics’ as an internationally-approved standard of scientific measurement, allow me to explain. Saying that aesthetics is the best argument in favor of one space over two is like saying the tongue is the best argument in favor of chocolate over vanilla. Or that eyesight is the best argument in favor of redheads over brunettes. Or that what you like is the best argument in favor of what you like. Meaning it’s a matter of personal preference.

Unbelievably, after making claims to authority and claims to standards and claims to empirical evidence and claims to utility, Manjoo settles on a subjective standard as the basis for forcing the rest of the world to embrace his own typographical kinks. And in this we come full circle, not to a proof about the superiority of one space over two, but rather to a proof of Manjoo’s interest in allying himself with typographers and their aesthetic preferences. When Manjoo says, “Typographers, that’s who,” what he really means is, “Typographers who agree with me, that’s who.”

Closing the Case
I do believe that some people feel pain or discomfort when they see two spaces after a period, and I think Manjoo is one of those unlucky people. But that is not the same thing as being an epileptic and having a seizure while playing a video game. We are not talking about a neurological problem, but hyperactive preference. If typographers did not agree with Manjoo’s own aesthetic, I firmly believe he would throw the lot overboard and remain unbowed in his belief that two spaces after a period is an abomination.

In fact, Manjoo’s defense of his own aesthetic is so tautological as to be absurd:

A page of text with two spaces between every sentence looks riddled with holes; a page of text with an ordinary space looks just as it should.

Predictably, part of his absurd justification mirrors the second of the two hard-line quotes mentioned above:

“If you get a really big pause—a big hole—in the middle of a line, the reader pauses. And you don’t want people to pause all the time. You want the text to flow.”

This obsession with holes is, in effect, a negative-space argument against using two spaces after a period. The positive-space argument is the one that Manjoo and Filici agree on, which concerns the width of letters in monospaced and proportional fonts. These two arguments are used again and again in support of a single-space after a period, yet as I’ll soon show neither of these rationales makes any sense.

In the end, even Manjoo cannot help but admit the truth:

Is this arbitrary? Sure it is.

He follows this admission with a feeble raspberry from the balcony:

Besides, the argument in favor of two spaces isn’t any less arbitrary.

Well, no, it isn’t. But it isn’t any more arbitrary, either.

Manjoo closes by reiterating the myth that using two spaces after a period is an artifact of outdated technology:

The only reason today’s teachers learned to use two spaces is because their teachers were in the grip of old-school technology. We would never accept teachers pushing other outmoded ideas on kids because that’s what was popular back when they were in school. The same should go for typing.

Whereupon Felici steps back in and utterly demolishes Manjoo:

Interestingly, by the 1960s, electronic phototypesetting systems went as far as ignoring consecutive word spaces altogether when they appeared in text. If the system found consecutive word spaces, it regarded that as a mistake and collapsed them into a single space. For the generation of typesetters who grew up during this regime, this no-nonsense interdiction may be part of the source of the notion that double spaces are not just a bad idea but are in fact verboten.

There you have it. During the age of the typewriter two spaces after a period had some actual utility in terms toward readability, because most typewriters used monospaced fonts. During the age of the computer, however, a few geeks decided that multiple spaces would be ignored, perpetuating yet another technology-driven standard that had nothing to do with improving readability, nothing to do with listening to typographers, and nothing to do with what readers and writers wanted.

That typographers may now prefer this historical accident is notable, but does nothing to prove the validity or utility of the practice.

Typography and the Single-Space Aesthetic
Is the persistent bias against two spaces in modern typography merely a function of technology? I don’t think so. I think there are reasons why typographers prefer a single space to two spaces, even if those reasons have nothing to do with readability or anything to do with advancing the writer-reader relationship.

Were I a typographer I would lean toward the single-space standard for the following reasons:

  • Establishing Expertise
    It’s hard to be an authority if what you think is merely a subjective preference. Interior decorators work like dogs to demonstrate expertise, because when they say your corner table absolutely demands a $600 vase — the price of which will increase their own take home pay — they need you to believe them. This kind of expertise is different from, say, a brain surgeon’s expertise, but we’ll still call it expertise.

    As a typographer I would support a single-space standard not because I had any real evidence in its favor, or any personal conviction about the issue, but because I knew it was the industry standard. If I bucked that standard other typographers might claim I was a witch and try to steal my clients, and that would be bad for business.

    But fear would not be my only motivation. Like a real estate agent repackaging a property as a new listing when it had already been on the market for a year and a half, I would also take solace in knowing that I was supporting, and supported by, an industry-standard practice. (Tip: it’s a lot easier to claim expertise if you follow industry-standard practices.)

  • Creative Control
    We all know people who are meticulous. While it’s probably unfair to generalize, my guess is that typographers tend to be meticulous. Where you or I might notice badly-printed type or a font that is difficult to read, typographers note the arc, slope, pitch, radius, thickness, heft, balance and emotional resonance of every line in every character in every font that meets their eyes. And that’s before they judge how individual lines come together to form a single character, how characters look when they make words, how words appear when trained in sentences, how sentences block into paragraphs, and how those paragraphs represent on the page.

    Whatever else you may think about typographers, these people are not slackers. They care. Maybe too much, but who among us has not gone off the deep end over an abiding passion — if not also enjoyed doing so?

    Given how much time typographers spend thinking about meticulous issues — how deep they look into every nook and cranny of each character they come across — the one thing they know for sure is that nobody knows type the way they know type. Writers and readers don’t care the way typographers care, so when it comes to trusting someone’s aesthetic judgment typographers tend to trust their own. And I don’t blame them.

    Because a blank space is blank space, writers and readers naively assume that it’s literally nothing. But to a typographer the width of a blank space is critical to the balance of any printed text. Blanks spaces show up (so to speak) between every word, and after every sentence, so in terms of prominence they’re right up there with e’s, a’s and t’s. (In languages other than English your letter frequency may vary.)

    The width of each blank space that accompanies a font has been agonized over in a way that you have never agonized over anything in your life. There is no aspect of the width of that space that was not considered and reconsidered and checked and rechecked before it was put on public display.

    When a vandal comes along and adds a second blank space after a period, the average typographer responds as an architect would if a second identical kitchen was added to a house they designed. Or how a husband or wife would react if their spouse married again without first getting divorced. To a typographer the violation is that extreme.

  • Ease of Use
    Imagine that your job is to take what a writer types and create a book from that content. You would probably prefer not to spend time fixing stupid errors or correcting authorial quirks in the manuscript. Over time you might even come to resent writers for their ignorant, selfish, self-indulgent practices, if not also for the way they take you for granted, ignore your contributions, and never take you dancing.

    In the computer age, nothing has simplified the life of a typographer (or editor) like the find/replace function. Rather than search by eye for instances of from transposed as form (and vice versa), each term can be specifically searched for and checked. In a 500-page manuscript the whole process might take a matter of minutes, and with guaranteed success.

    Because writers are stupid, lazy and hateful, they often do things the wrong way. One of the things writers love to do is ignore the power and functionality of margins and styles, choosing instead to format text using endless strings of blank spaces and tabs. I am willing to admit that this is bad practice — even demonstrably ‘wrong’ — but to a typographer such things are felt as violence.

    By insisting that only a single space appear after each period, typographers simplify the question of how many spaces should ever appear together: one. Find/replace can then be used to search for two consecutive blank spaces, and every found instance can easily be corrected.

    Now consider the reverse. If two spaces are allowed after a period, how can a typographer use find/replace to locate an instance where the writer added only a single space? Searching for a period followed by a single space would still find all instances of two spaces after a period. Searching for two spaces would miss any period followed by a single space. And of course searching for a single space would find every gap between every word in the entire text.

    The only way to find instances of a single space after a period when two spaces was intended would be to look at every period with the human eye and check to see if one or two spaces followed. Madness.

For all these reasons I do have sympathy for typographers. For the record, I am thankful for the contributions typographers have made to our culture. For more on typography, I heartily recommend this movie. It will change your life. Or confirm your darkest suspicions.

Justification
Reach out, right now, and pick up any nearby book. Open the book and look at any page and I guarantee you the text will be justified. That’s how books are printed: each line begins and ends at the exact same place on the page, making both the right and left margins flush. (Examples here.)

Justified text is so prevalent in every publishing medium that it’s by far the norm. Or at least it was until HTML and browsers came along with a geek-determined single-space-in-all-instances approach to displaying text. Still, even now all physical books, all magazines, all newspapers — everything that the average person might read on any given day — is formatted with justified text.

It’s not surprising, then, that typographers tend to assume any discussion of text is a discussion of justified text. That’s where the vast bulk of the work and need and money is in the typographic profession. (Take a look at Felici’s post again. Every example he provides is justified text. Because most of the examples pre-date computerized justification, the line length and word spacing would have been set by hand.)

Now, contrast this with my own writing history. The vast majority of my writing is done using Word, or various software applications that do not default to justified text. Rather, these applications all use a flush-left, ragged-right paragraph format like you see in this post: the left end of each line is flush, the right end of each line terminates at a word break closest to the page margin. Every email I (and you) have ever written has been flush-left, ragged right. Every blog post or HTML doc, the same.

No design doc, no specification for a game, no script, no dialogue, no work of any kind that I wrote, paid or unpaid, over twenty-five years, has ever required me to use justified text. Until, that is, I formatted my short story collection, The Year of the Elm (TYOTE), for print-on-demand (POD).

True story. The moment — literally the exact second — that I converted the flush-left, ragged-right Word text of TYOTE to justified text, I immediately realized that my habit of using two spaces after a period no longer worked. The gap between each period and the following capital was simply too big as measured by my personal aesthetic.

In that instant I also realized that all of the fuss about declaring a hard and fast rule for the number of spaces after a period was heavily influenced by paragraph format. If you use justified text, two spaces after a period doesn’t look right because automatic justification widens the gaps even more. For ragged-right paragraphs, however, I think two spaces is not only better, but that using two spaces solves an inherent problem.

The Eyes Have It
In what follows I make no claim that any of my observations are original. I’m also quite confident that typographers already have specific terms for the variances I describe. I do claim, however, that my reasoning is correct, and that it voids every argument I have ever heard in support of a universal single-space-after-a-period rule.

I said earlier that one of the things typographers are deeply concerned about is width. Here again is Felici’s image of monospaced fonts in action:

You can see how each letter is given the same width in monospace. Some letters take up the full width of the allotted space (see the splayed feet of the capital ‘A’, for example), while other letters are bounded by considerable white space (the lowercase ‘l’). A proportional version of the same font would look exactly the same in terms of the letters, but would not be padded with white space to achieve uniform widths.

Because typographers know all this they tend to ‘see’ the width of characters rather than the characters themselves. But most people are not typographers. They aren’t trained to think of a character as its width. Rather, the vast majority of people see characters as characters. White space, even if it accounts for part of the width of a character, is not recognized.

When typographers base arguments about type on character width and spacing, I think they overlook a rather obvious point. To see what I mean, consider the following sentence fragments showing a period, a single space, and a following capital:

The thirteen capitals I’ve included represent the various ways the left side of a capital can vary. For example, ‘B’ has a flush-left edge, so ‘D’, ‘E’, F’ and similarly constructed letters have been omitted. Even though each one of the capitals follows a single space and a period, if you look closely you’ll see that the distance from each period to the closest visible part of the following capital varies.

Here are the same letters enlarged, making the differences easier to see:

 

Look closely at the capital ‘A’ and capital ‘T’. The foot of the ‘A’ lunges toward the period, while the umbrella shape of the ‘T’ means the closest part of that letter is farther away. Each capital follows a period and is separated by one consistent-sized space, but because of the shape of the letter the size of the gap varies.

Here are the same images with an equal-radius dot added, making the differences clear:

 

As you can see, letters like ‘A’ and ‘J’ squeeze the gap between the period and the following capital, while letters like ‘T’ and ‘Y’ are half again as wide to the eye.

That’s why I use two spaces after a period almost all the time: because in trying to define a single-width blank space that works with all character shapes, I think type designers cut things a little too close on letters like ‘A’ and ‘J’. Yes, that’s my subjective opinion, but it’s grounded in the fact that what typographers say is not true: a single-width blank space does not in fact produce a consistent single-width space. It’s the shape of the following character, not its width, that defines the width of the gap to the eye.

Holes
The following two examples of unjustified, ragged-right text are the same in all respects. In the first example there is only one space after each period:

Note that because the text is not justified, all of the gaps look essentially the same even allowing for differences in the shapes of the letters. Now consider the same paragraph with two spaces after each period:

Despite whatever rule you’ve been taught, despite what the experts say, and despite your own personal preferences, do you see any real difference between those two blocks of flush-left, ragged-right text? Yes, it’s apparent that there is more space after each period in the second example, but is it really distracting? Would you have noticed if we hadn’t been talking about the issue? Would it have put you off? Or do you like the fact that sentences are given greater distinction than individuals words?

Now consider the same two examples, only this time each paragraph is justified. Here’s the version with one space after each period:

Notice now that the spaces between words are no longer uniformly narrow, but variable in width. To my eye the text now seems riddled with the same kind of holes that typographers decry when arguing against two spaces after a period. In the first line alone the space between ‘dolor’ and ‘sit’ looks as big as the space after any period.

Here’s the justified version with two spaces after each period:

I believe justification makes a two-space gap after a period too big. But those gaps are not that much bigger than some of the other holes that justification has created. I also want to point out that I’ve been charitable in the above examples. The holes that show up in justified text only increase as paragraph width narrows or font size increases. Here are excerpts of the same texts in paragraphs narrowed by one inch:

Note the growing size of the white-space holes. Now here’s the same text in a newspaper column, with the font size bumped up to 14:

Note the crazy-huge gap on the sixth line between ‘nostrud’ and ‘exercitation’. It’s larger than the gap after any period in the two-space version on the right.

I’m aware that typographers have tricks for dealing with rogue gaps, including hyphenating words. I’m not arguing that typography cannot reduce the size of a hole if the gap between two words becomes distracting. I also readily admit that these last two examples show text that no typographer would put their name on.

The fact remains, however, that justified text — which is still the norm in book, magazine and newspaper publishing — does far more to pepper a page with allegedly-distracting holes than does using a two-space gap after a period in unjustified text.

I say “allegedly-distracting” because the truth is that the gap-width between words and sentences doesn’t matter to most people. The fact is that the width of white-space gaps — unless they are wide enough to make a reader wonder if a word is missing — have little or nothing to do with readability, and everything to do with the same aesthetic preferences that drive much of typography.

Not only aren’t readers slowed down by gaps in words, even when the width of gaps varies randomly as it does in justified text, but research indicates readers don’t even care about the letters between the beginning and ending of a word. If you can read the following text, how distracting can white-space gaps between words possibly be?

Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer
in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht
the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses
and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid
deos not raed ervey lteter by istlef, but the wrod as a wlohe.

 

Again and again every justification (pun intended) that typographers use to reject two spaces after a period fails to hold up. Again and again the issue becomes one of simple preference. Even my belief that paragraph formatting plays a key role in determining when a single space or doubled space should be used reflects my preferences.

What’s ironic in all this is that even though typography has been heavily predisposed to hole-exploding justified text in all mediums for decades, that predominance is now fading for reasons that have nothing to do with typography. Because HTML only recognizes a single blank space, there are no spongy, flexible-width spaces by which HTML text can be justified. As a result, more and more of what’s written and published today appears in flush-left, ragged right paragraphs. (Yet again, readers are apparently oblivious to the momentous impact of this sea change.)

To see what used to be the norm in the newspaper business, take a look at these examples of narrow, justified columns on the front page of the New York Times. Now try to envision the text on the home page of the Times’ website. Can you see the text in your mind? Do you have a memory of the difference between the physical paper and the electronic version? Do you care? Do you know anyone who cares? If someone told you they cared so deeply about the evolution of newspaper copy from justified to ragged-right HTML that it rivaled the hatred they had for people who used two spaces after a period, what would you think of that person?

Two Spaces and HTML
The adoption of ragged-right formatting is being compelled by the use of HTML and browsers, despite an overwhelming historical preference among typographers for justified text. As a result, fewer distracting holes now appear in the text we all read, yet typographers do not seem to be celebrating this evolution with vigor — even as they continue to attack holes caused by adding a second space after a period. Geeks are driving changes in typography that eclipse anything I can think of in the past five hundred years, yet somehow that’s not a big deal. But putting two spaces after a period is still an atrocity.

Typographers may oppose two-spaces after a period for dubious aesthetic reasons, but they have no direct power to intervene. Whether using a typewriter or word-processing software, the option was always left to the writer. But the internet age has changed the status quo. Because browsers do not recognize a second blank space even if it’s typed, the geeks are actually limiting choice in the matter.

Personally, I believe HTML should allow two spaces after a period, or provide a special character that adds a bit more width to the gap after a period. My own typographic aesthetic says the space between sentences should be larger than the space between words, if only to emphasize the distinction. Unfortunately, there’s no way to tell a brain-dead machine how to automatically differentiate between the end of a sentence and something like “Ms. Baxter”.

To add a special-width character writers would have to hand-code the character inline, rather than having it applied automatically. As crazy as that sounds, something similar is already being done by many people who write in HTML, and quite often it’s being done in complete contravention of recognized best practices. (By which I mean demonstrably valuable best practices, as opposed to mere aesthetic preference.)

The most common way to add additional spaces to a line is to use a non-breaking space [   ]. This special HTML character forces the inclusion of blank spaces that would ordinarily be ignored by the browser.

Using non-breaking spaces to format an HTML page is possible, and was done with abandon in the old days, but in the modern context it’s a mistake. (Formatting should be handled by CSS as much as possible.) Despite this general prohibition, however, I use non-breaking spaces on my site for specific reasons, including some instances when I add a ‘read more’ link to the first section of a long post.

Here’s what that looks like in HTML:

&nbsp;&nbsp;<a href=”link”>Read more</a>

 

And here how that code appears in a browser:

…blah blah.  Read more

 

Those two forced spaces keep the ‘read more’ link from moving too close to the period. If I use only a single space after the period, as typographers insist I should, I think it looks too crowded, if not also confusing:

…blah blah. Read more

 

Back in the day, on my old website, I hand-coded each sentence break with two non-breaking spaces to improve readability. Because the background was dark and the text was light, I felt that adding a bit more room after each sentence-ending period improved the reader’s ability to find their way through a paragraph. (My thinking was that the larger gaps after each period provided reference points for the eye.)

Here’s a sample from that old site, showing periods followed by a rounded ‘G’, umbrella ‘T’, and splayed ‘A’.

Personally I think the space between the period and the capital ‘T’ is too big, but using one space made the gap between the period and the foot of the ‘A’ too small. I opted for clarity in all instances rather than tolerating that too-close gap with the ‘A’. In retrospect, because I was hand-coding each sentence break I could have used only only one space with the ‘T’, but at the time I opted for consistency.

In Conclusion
There is no coherent rationale for insisting on one space after a period, and anybody who tells you otherwise is either parroting someone’s dogma or lying to your face. If you want to use two spaces after a period it’s your choice.

I believe that two spaces after a period works — indeed is preferable — for unjustified text. I believe it doesn’t work for justified text. Those are the general rules I live by.

If there’s a modern standard it tends to be one space, but that’s almost entirely the result of the way in which browsers handle multiple spaces. There never has been, and never will be, a professional typographical study that conclusively demonstrates that a single space better serves the writer-reader relationship.

Still, the fact that there is a quasi-standard is enough to send some writers into paroxysms of fear. Many writers worry that a small, niggling variance from the norm will either brand them an amateur or reveal them to be the amateur they actually are. (We’re all amateurs when we start.) This fear is the weakness that typographical fundamentalists exploit as a means of spreading their toxic views.

In closing his own post, Felici addresses this very point, and makes it clear that he himself does not believe using two spaces after a period is inherently wrong:

Modern spacing aesthetics aside, the main reason not to use two word spaces (or an em space) between sentences is that people will think you’re doing it out of ignorance. It will be perceived as a mistake. You may know better, but you’ll have a hard time convincing everyone else.

I don’t disagree with Felici. The publishing world seems to have more than its share of pedantic bullies who enjoy nothing more than punishing writers whose preferences differ from their own. I can’t promise that an editor or agent or other publishing gatekeeper won’t seize upon the use of two spaces after a period as a means of denying you publication. What I can promise is that if someone is willing to pass on your writing because you prefer two spaces after a period, that person is going to make your life a living hell for a thousand additional reasons, all of them couched in expertise, and all of them equally grounded in personal preference.

The fact remains that the number of people who have ever been even remotely inconvenienced — not bothered, but actually hindered — by two spaces after a period, is 862. And the great if not vast majority of those people were paid to work on the text that deeply offended them, so they got to cry all the way to the bank.

As I pointed out at the beginning of this post, few people ever notice whether one or two spaces has been used after a period. We know this to be true because if two spaces actually did interrupt the writer-reader relationship, the problem would have been resolved a thousand years ago.

As a final footnote, five days after originally publishing his attack on good, honest, two-space loving writers everywhere, Manjoo deleted his opening graph and appended his post with the following:

Correction, Jan. 18, 2011: This article originally asserted that—in a series of e-mails described as “overwrought, self-important, and dorky”—WikiLeaks founder Julian Assange used two spaces after every period. Assange actually used a monospace font, which made the text of his e-mails appear loose and uneven.

Being factually wrong about everything? Paycheck. Two spaces after a period?  Crime.

 

This is a reprint from Mark Barrett‘s Ditchwalk.