First Google Books Sales #s In

This post originally appeared on Munsey’s Technosnarl on 12/27/10.

Hokay, Google’s bookstore, launched Dec. 8th or so, is now giving sales stats. Results are promising, at least v. B&N or Kobo, less per title than Apple, but still a good start. Some portions, like the “sold through retailers” thing, aren’t looking as hot, but Google did manage to sell 4 copies via third parties, which is about 4 more than I expected.

Here’s why Google, and not B&N/Kobo/Sony/Apple/Agency/whatev, is the biggest ebook story of the year: They take away Amazon’s most powerful weapon against publishers. You can’t bury us in search anymore, Jeff.

I’d been putting titles into Google, by pointing their uploader to a directory w/ all the .pdfs I created for LSI/CSpace, and then taking Dusty for a long walk past the swimming pool while it processed. Through this arduous process, I’ve got 699 books live, another 150 pending, and can double that amount in short order, maybe after the uploader better supports .epub format (I’ve got a thousand such titles that I’d already prepared for Kobo… whenever the uploader supports .epub. Google does say that’ll happen soon, though it has been a while.)

The reason for going Google isn’t that I was so flush from ad revenue from Google Book Search; it’s that a book in Google’s search engine can, in many circumstances, be found, where it cannot be on Amazon.

 

Read the rest of the post on Munsey’s Technosnarl.

The Streets of San Francisco: Detoured, Diverted, and Derailed by Historical Research

Several weeks ago I had carved out a few days for uninterrupted writing, and I was firmly committed to making significant progress on my new book. I already had the first five chapters written (about 10,000 words) of Uneasy Spirits, the sequel to my historical mystery, Maids of Misfortune, and my goal was to get another 4-5 chapters done. I started out well, briefly reviewing my outline, and then I began writing the chapter where my protagonist, Annie Fuller, was to travel from the O’Farrell Street boarding house she owned to the residence of Simon and Arabella Frampton, spiritualists she is investigating. This would require her to take a horse car from her neighborhood north of Market Street to the Rincon Hill neighborhood, south of Market, where the Framptons were renting a house. I started on the first paragraph, and two days later, I only had about 600 words written.

You see, I got lost in the streets of San Francisco, doing research.

The first detour away from writing started innocently enough. I wanted to find the name of the horse car company Annie would have been riding in 1879. First I did a google search, looking for sites on early San Francisco transportation. I eventually found out that there were two routes that went near her house and would take her within a few blocks of her destination, the Central Railroad Company (horse cars ran on rails), and the South Park and North Beach Company. Of course I also read about the history of horse cars in general, learned about when horse cars began to replace omnibuses in San Francisco, located a lovely picture of a horse car from the South Park Company, and read about the history of Rincon Hill/South Park district. One morning of writing gone.

After lunch I pulled out my book of historical San Francisco maps, and, with a magnifying glass, began to go through the maps for the 1860s and 1870s. Uneasy Spirits opens in October of 1879, just a few months after the events of Maids of Misfortune, therefore I needed to know what routes existed in that year. Of course there wasn’t an 1879 map, that would be too easy, but two maps did have streetcar routes marked on them. One was from 1864, which actually had the title “The Railroad Map of the City of San Francisco,” the other was dated 1873. What I discovered was that the Central Railroad went right past Annie Fullers’ boarding house and would pass just two blocks from the Frampton house, so the Central Rail it was. Now that I was sure of the route, I pulled out pictures I had taken the month before when I last visited San Francisco to attend the Bouchercon mystery conference. I had walked between Annie’s house and the Frampton’s place, providentially taking the same route that the horse car would take, and I had snapped a number of pictures on my husband’s iPhone so I would have a sense of the terrain.

Unfortunately, I am not a native San Franciscan. While I visit the city as frequently as I can and have read numerous books on the city, I don’t know the streets the way a native would. I don’t have childhood memories of which section of California Street is the steepest, I haven’t had to calculate whether it is closer to go straight down O’Farrell to Market or turn at Taylor, I don’t have a sense of how long it would take me to get from Kearney to the Embarcadero. I have to look up this kind of detail on a map, or research them in person. In addition, reconciling the streets in 2010 with the streets of 1879 (particularly when most of places where people lived and worked in 1879 were destroyed in the 1906 Earthquake and Fire) is not easy. Flipping back and forth between my pictures, the printed historical maps, and google street map, I pictured riding a horse car down Taylor, across Market, down Sixth, and getting off at Folsom.

But then I had to hit the pause button on my imagination. I had taken the photos in the morning, but Annie and Kathleen would be traveling in the late afternoon, so I had to look up to see approximately when the sun would be setting in San Francisco mid October and what the weather was probably like (again thanks to google). I then rewound my imagination and took the trip again with the sun low in the sky. Suddenly my first day of writing was over and I had written only 135 words.

The next day. after actually writing a few paragraphs of dialog between Annie and her maid as they traveled to the Framptons, what diverted me was not the horse car route or the terrain, but the look and feel of Folsom Street in 1879. I did more research on the neighborhoods of Rincon Hill and South Park, whose character as the wealthy part of town had been undermined by a bad municipal decision to cut through Second Street. I had noticed when I walked between Annie’s place and the Framptons that the 700 and 800 blocks of Folsom had seemed so much longer than the block on O’Farrell where Annie lived. I needed to know why, and if this was a modern configuration or one that would have existed in 1879. It took me hours, but I finally found out that difference in length was due to the original city land surveys, which made the blocks south of Market Street 4 times the size of those north of this main thorough fare. However, I also discovered that the city then divided those blocks into 6 lots each, which were then subdivided in a variety of patterns by subsequent real estate speculators. Phifft, there went the second morning.

After lunch, I wrote a few more paragraphs getting Annie and Kathleen down Folsom to the Frampton’s house, but then I was completely derailed as I threw caution to the wind and dove into the research necessary to determine what style this house would look like, given that it would have been built in the mid1850s (which is when this neighborhood flourished). Between a number of books written on the history of San Francisco architecture, a historical picture of a mansion on Folsom, and several sites on the internet, I finally decided on the Italianate style and determined the architectural details and the proper color scheme for the period. Day two of writing was gone, my nice window of writing opportunity had ended, and I had managed to write only 620 words.

So, was all this research necessary, and was it necessary that I do the research right then?

Yes and No.

I certainly could have done the research later, concentrating on the dialog in the scene and filling in any details later about the name of the horse car, the route they took, and so forth. One downside of having learned so much detail about San Francisco transportation is that I might have been tempted to do an information dump, the bête noir of historical fiction. Even more likely, I might never even use this chapter, deciding later that it will speed up the pace of the book to start right out at the Framptons, skipping how Annie got there.

Yet, I would argue that I needed to do that research, and I needed to do it then, even if the whole chapter disappears and much of the detail I learned never makes it on the page. Even if the reader doesn’t need to know that someone who got off at Folsom would be able to see the Twin Peaks if they looked west up that street, or that Italianate houses had sturdy decorative brackets along their roof lines, I needed to know. Because it is details like this that fuel my creative imagination.

When I can picture the horse car Annie would ride or what Folsom Street would look like, then what I write will ring true, even if every detail I end up writing is a complete fabrication. Because ultimately what I write is just that—fiction. I don’t really know what the 800 block of Folsom looked like in 1879, and even if I did (say for example I found a picture), I might describe it differently to make it fit into my plot. And I don’t really know how it feels like to ride on a horse car, and even if I got to ride in one today, I wouldn’t experience it the same way someone of that time period would.

With a pinch of an old picture, a dollop of a nineteenth century newspaper story, mixed in with four years researching and writing a dissertation on women who worked in San Francisco in 1880, added to a very large portion of having lived for sixty years and the important ingredient of an active imagination, I can make the reader believe they are truly experiencing the past. That is the alchemy of creative writing, and doing research as I write, not in some fill-in-the-blank manner later on, is one of the ways I do my job well.

What about you? How do you use research when you write, whether you are writing historical, contemporary, or science fiction? And, how much detail do you as a reader want when reading about a time and place that is not your own?

 

This is a cross-posting from M. Louisa Locke‘s The Front Parlor.

A Modest Proposal For Book Marketing

This post, by Mike Shatzkin, originally appeared on The Shatzkin Files blog of the Idea Logical Company on 12/23/10.

It’s a pre-holiday week and a busy one following a busy one last week. So time for blogging is limited and, besides, all you readers have presents to wrap.

But there is one subject to ruminate on just a little bit that came up repeatedly during last week’s business. Constance Sayre of Market Partners and I are doing a joint exploration of ebook royalty rates for a presentation at the Digital Book World conference in January. We created a survey to allow agents to tell us anonymously what kind of deals they were striking and we got about 130 responses.

 

(Market Partners’ newsletter, Publishing Trends, has a report in their current issue, released today, on what the agents said and the full data will be released for our attendees at Digital Book World on January 26.) We decided to balance our presentation by giving publishers an opportunity to give their side of the story, also anonymously (except, since we interviewed them, we know who they are. The agents, having responded online and in privacy, can’t be tied back to their answers. Connie and I are good at keeping confidences.)

We spoke to seven CEOs last week, a couple of whom were joined by colleagues who actually do the contract negotiating. What they told us about ebook contracts is what we’ll talk about at Digital Book World.

But just about all of them made an ancillary point and that’s our subject today. The point they made is that the main task ahead of them in the next few years is to completely reinvent book marketing. There was clear acknowledgment across the board of something that has concerned us for some time: that inevitably declining retail shelf space means a commensurate decline in critical merchandising capability.

Changes are definitely occurring. The big publishers are undeniably SEO-conscious, investing real effort thinking about what search terms apply to each book they publish. They’re all experimenting with Facebook and Twitter and other social networking sites as well. Various community-building tools, including the very ambitious Copia platform that launched a few weeks ago and the John Ingram-funded start-up Rethink Books and its new Social Book capability, are now being tried out. The established ebook vendors, notably Kobo and Kindle (on my radar screen; I’m sure Nook and Google too), are building social capabilities into their platforms. And the established book discussion networks like Goodreads and LibraryThing are continuing to add participants, books, metadata, and conversation that constitute raw material for marketing the next book from any publisher.

Read the rest of the post on The Shatzkin Files.

Independent Bookstore 2010 Christmas Season

Tis the season to be jolly in the book retailing business. This year’s season has been busier than many. Our sales are definitely up; however, they have also been unusual. I will give this my best guesses as to why. I will address:

  • Bestsellers
  • Mid Lists
  • Impact of Ebooks

Bestsellers

Although many industry watchers tend to focus on the NYT’s Bestseller List, they do not tell a representative story and here is why. First, the NYTs is tainted by the way books are reported and manipulated by the big publishers. Sometimes the same books get counted multiple times: when the publisher sells them, when the bookstores buy them, and when the book buying public walks out the door with them. Of course this all greatly skews book buying reality, as does how many of these books are sold. One can go to most large-scale grocery stores and big box discount chains to find these same books discounted 30 to 50%. They’re used as loss leaders. We independent booksellers purchase our books from distributors and publishers for discounts of 38% to 50%. That makes it difficult for us to compete. Most of our bestseller sales are to folks who are loyal to us (bless their hearts) or who find a bestseller book convenient to purchase when buying other, less touted books. For independent booksellers, NYT’s bestsellers are not where we make our important sales.

Mid Lists

What we’re seeing a lot of are sales of series books, adult and young adult, and what I would call the old war horses—books that have been popular for years and new books by the same authors. We’re also seeing a lot of long tail niche books being special ordered. Books this year have represented the awareness and caring for the tastes of friends and family. Our shoppers have expressed their opinion that books are a convenient way to one-stop-shop for the holidays. For that reason, although the number of shoppers is pretty much the same, they are buying a lot more than they usually do.

Impact of Ebooks

Although we’ve had a number of customers who have freely admitted to owning an e-reader of one form or another, they’re still buying regular books for themselves and others. We’re just not seeing much of an impact as compared to the major bookstore chains. I still think we are aways off being hurt by e-books at the independent bookstore level.

Merry Christmas and Happy Holidays to all my readers.

 

This is a cross-posting from Bob Spear’s Book Trends blog.

Many Readers, Many Opinions ~ Who To Believe & Why…

Authors often solicit opinions from beta-readers–folks who read and comment before the book’s published. Thing is, different readers have very different opinions! Who’s right? Which comments need to be heeded?

In my own experience, with my pre-publication edition of Notes from An Alien, I’d have to say all the readers are right and I must "heed" all the comments.

All the readers are right because they’re giving their own thoughts and feelings and, even if they’re lying, that’s their response and it’s "valid"–not necessarily right, but valid, since any author will get a certain percentage of feedback that’s what the reader thinks the author wants, not what that reader really feels.

Heeding all comments doesn’t mean taking action on all comments. Though, even the comments the author thinks are flat wrong can still inform them about their readers’ psychology.

With my book, I’ve often asked someone who thought it needs major work what they think about people who say the book is just fine. The nearly invariable response is: "Go with your gut." Makes me wonder why they said the book needed work. Still, each person’s opinion is completely right for them…

This whole area of reader feedback is endlessly fascinating to me. It supports my contention that every reader is re-writing a book as they read. I even wrote a post about that–What’s It Like Inside When You Read A Book?

If there were some ultra-objective way to get the one, "true" reaction to a given book, there would be no individual readers and the World would stop spinning 🙂

If you’d like to read my book before I publish it and give me a bit of feedback (you get a free copy), I’ll give you the option of having your name (or, alias) placed in a Special Listing in the book; maybe even a two-line Bio and Web address 🙂

Have any experience in this area of human endeavor? Do, please share in the comments!

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Follow the co-author of Notes from An Alien, Sena Quaren:
On Facebook
On Twitter

This Author's Job ~ Reading Reality Right

O.K. Last post before my holiday break and I think the title is a real challenge–a challenge for me… What to write?…

I am an author. There is a reality out there (and, in here). Let me take a crack at reading it:

"Our globe is pregnant with crisis. Most of us have no solid idea of what will happen next. Some of us are toiling to fix things but they keep breaking. Some of us are speeding toward personal goals with no awareness of the severity of the crisis. Then, there are those so stunned they’re walking in a dream–or, a nightmare…

"This global crisis has been rolling along for decades; speeding up lately; and, seeming to carry a message: ‘Stop The Bickering! We’re All One Family!!’"

O.K. That’s my short reading of what I see going on…

And, since I’ve posted before about the reader re-writing what the author produces, how have you re-written what I just wrote?

Is the crisis I wrote about just a temporary bother?

Have you already written-off the human race?

Did solutions to the crisis spill out of my words through your mind?

Please, click the title of this post, to activate the comment section, and share your thoughts. Or, if you’d rather comment privately, fill-in the form on our Contact Page.

Closing Thought:

I’ve been reading reality for a long time. I finally got to a place where I felt ready to re-write it as a book. That’s what the rest of this site is about…

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Follow the co-author of Notes from An Alien, Sena Quaren:
On Facebook
On Twitter

Happy Holidays, And An Update

Publetariat staff will be taking Wednesday, 12/23 through Sunday, 12/26 off for the Christmas holiday. No new content will be posted to the front page of the site until the evening of Monday, 12/27 at 6pm PST (our usual posting time), but members can still post to their blogs and the Publetariat Forum in the meantime. We here at Publetariat wish all of you a safe and happy holiday weekend.

And Now, The Update…

I’m going to share some fairly personal financial information here, but I think everyone who’s donated deserves to know how the funds are being spent. I’ve already shared enough that we’re pretty much past the point of what’s usually considered polite conversation anyway.

Thanks to the outpouring of support and generosity from Publetariat’s audience, friends of its audience, and friends of friends of its audience, plus some help from my sister, I’ve been able to make a mortgage payment, pay the past due utility bills, make a payment toward my outstanding medical bill from the surgery, and make a payment toward my outstanding attorney fees. I’m still two months in arrears on the mortgage, but the bank tells me they can’t "accelerate" the mortage and move into foreclosure proceedings unless I’m at least three months in arrears.

I still need to get completely current on the loan as soon as possible, being in default is trashing my newly-single credit rating (I became legally single December 17), but at least there’s no fear of losing the house entirely if I can keep making a mortgage payment each month from this point forward. I’m also trying to get a mortgage modification, but it takes a long time—it seems to be a two steps forward, one step back process—and the bank doesn’t stop its collection efforts while processing modification requests. I’m now setting aside incoming funds toward next month’s mortgage payment and utility bills. The wolves are at bay, at least temporarily.

***

I’ve been a writer pretty much my entire life, yet I find myself at a loss for words to express the gratitude I feel. Many times during this past year I’ve felt isolated, hopeless and fearful. I’m an optimist by nature, but I haven’t been myself for a very long time. When the person you’ve loved for 20 years, whom you thought would always love you back and be there for you, abandons you just when you need him most, it tends to make you doubt everything you thought you knew about the world and the people in it.

My belief that people are essentially and generally good is restored, as is my hope for the future, and it’s all thanks to all of you. Whether you’ve donated, offered me freelance work, helped to spread the word about my plight, or just sent a kind note of support, you have pulled me back from the edge and helped me back to the light. You have made what I expected to be the worst holiday season of my life the best, and most meaningful, instead.

THANK YOU, SO MUCH. THANK YOU.
 

Citizen Author: Determined, Motivated, Fed-Up Authors: Unite

This editorial, by Arielle Eckstut and David Henry Sterry, originally appeared on Publishers Weekly on 12/20/10.

Yes, Virginia, we’ve entered a new digital age in publishing. But there’s another major change afoot.

America was founded by a scrappy bunch of determined, motivated, fed-up citizen soldiers who revolted against an unjust system that benefited the few at the expense of the many. Like them, a new 21st-century group of brave outsiders has decided to revolt against the often unfair elitism of modern publishing. We call them Citizen Authors.

Sure, some of these brave new Citizen Authors are Harvard graduates with megaspeaking careers and fancy titles. But most Citizen Authors aren’t college professors, graduates of M.F.A. programs, or even relatives of someone in the publishing industry. Instead, they are veterinarians, entrepreneurs, schoolteachers, bartenders, soccer moms, firefighters, goth teenagers, and foodies determined to write their way to success.

Citizen Authors have two things in common: (1) a dream of having a book published, and published well, and (2) the will to make it happen by whatever means necessary. Some Citizen Authors self-publish, some e-publish, some partner with small, medium, and megapublishers, and some do all of the above. There’s Seth Godin, who uses his creativity to package, market, and publicize his books in unique and savvy ways that embrace a grassroots methodology. There’s Robert St. John, who depends on his local following to successfully publish and produce gorgeous illustrated books that defy all publishing conventions about the coffee-table book market. There are Patricia Konjoian and Gina Gallagher, mothers with a passion to help other mothers despite no "expertise" in their topic.

 

Read the rest of the editorial on Publishers Weekly.

Workman published Arielle Eckstut and David Henry Sterry’s The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It… Successfully last month.

Clogged

I’ve been thinking long and hard why I haven’t been able to write creatively (or editorially) for the past several months. I refuse to use the term “writer’s block;” it is just not a term. For the time that I’m not writing, I can’t call myself a writer, so “writer’s block” doesn’t apply.

[Editor’s note: strong language after the jump]

I keep saying that when I get another job, one that doesn’t suck the life out of me, that I’ll be in a better position to free up that part of my brain that enables me to write creatively. But I don’t know if that is true, so I can’t set my expectations there or else I’m headed for disappointment. And I need that like I need an addiction to crack.

At least for the time being, it’s hard to concentrate on a fictional narrative, given this all-encompassing “holiday spirit” we are all supposed to be engaged in this time of year. Why is it that in a time of giving we are so obsessed with what we don’t have?

What I do have is what will enable me to clear my head and write, because that is what gives me the fulfillment I crave as a writer. I don’t know that the old adage of poor, hungry, alcoholic, tormented artists empirically applies. Good narrative writing requires a lot of things and discontentment isn’t necessarily one of them (or else every depressed person would have an equal shot at being the next great author).

What a good writer does need is confidence and gratification in her writing. We can’t write with the objective of getting external validation, in which all too often we get wrapped up. Independent publishing is more than just doing it on your own — it’s about making all of the details of a writing career your own, answering to no one, and making the right judgments in how to go forward. Or not.

My inspiration for writing fiction comes from having the bandwidth to notice small details and insights in the course of my days–a ladybug crawling up the curtains, the dust on a ceiling fan, a veiled comment. It’s when I don’t have that bandwidth devoted to noticing and cataloging those details that I can’t seem to write. I’m not Agatha Christie so my stories don’t involve complex twists in plots. The stories I am most successful writing involve complex characters with specific traits, involved in compelling yet often mundane situations.

So I need to free up my bandwidth to enable those insights. I am clogged up with resentment (for my boss who lied about my compensation package), commuting details (like leaving at a specific time to allow delays in the downtown 4 Express subway), kid details (oh shit I have to bake cookies for my kid’s school xmas party on Thursday), grownup details (Chase bank is a lying, cheating, manipulative bank that holds my first and second mortgage and if I don’t call them out with a letter to the Office of the Comptroller of the Currency they won’t issue a new escrow statement with a cancelled gap flood insurance policy). And more shit like that.

I have to somehow find a better way of dealing with all of those shit details, compartmentalize them, in such a way that I can still write. I’m letting them clog up my life. It’s like what practicing Kundalini Yoga is like, when the instructors teach you to unblock all the blockages, whatever the hell that means.

Somehow I have to do that. Somehow.

3 Signs Your Story's Characters Are Too Perfect

This post, by Suzannah Windsor Freeman, originally appeared on her Write It Sideways site on 12/3/10.

I read a novel from cover to cover yesterday, which I don’t do very often in such a short time span. The premise was really good, and I was interested to see how the plot would evolve.

At nearly one o’clock in the morning, I finally put down the book (actually, I put down the Kindle) and was disappointed—not with the story itself, but with the characters.

What could have been a well-written and thoughtful novel ended up falling short of its potential because some of the characters were one-dimensional. And there was one character in particular (the protagonist’s love-interest) I thought really let the story down.

He was just…well…way too perfect.

Do you recognize any of these three signs that your own novel’s characters might be too perfect?

1. You spend a lot of time describing your characters’ good looks.

Sure, in many cases we expect the protagonist’s love-interest to be beautiful or handsome, but that’s not a license to go on and on describing a character’s perfect looks. And hearing too much about how good the protagonist looks can even make readers feel resentful or like they can’t connect with the character.

On the flip-side, sometimes an author goes to pains to assure us that said character really does have flaws, but we generally remain unconvinced by the quirks or small details that are meant to make them less-than-perfect.

There are ways to show your readers that a love-interest is attractive without going into the gory details. What’s more important than how the character looks is how the protagonist feels when he or she is around that person.

Writer Caro Clarke gives practical advice on how we can describe our characters through their actions, instead of their looks.

2. Your characters’ actions and speech seem inauthentic.


Read the
rest of the post on Suzannah Windsor Freeman‘s Write It Sideways.

Dropping The Safety Net And Following The Dream

I’ve been thinking about moving into a full-time freelance/independent author career a lot recently. The question that keeps coming up, though, is, “am I willing to give my all?” Being self-employed means independence — at a price. That price can be financial security. Being your own boss can be great, but unless you’re ready to face what it takes to be independently employed, you might be better off sticking with your day job for a while.

So what does it take? Planning. You don’t necessarily need to be debt free, according to Michelle Goodman, author of My So Called Freelance Life, but you do need a plan or you’ll spend your time hopping from one unsatisfying gig to another rather than living your dream. Michelle’s common sense, down-to-earth advice is to forget writing down lofty ideas and “think tangible, realistic, bite-size pieces.” Having a goal to write the next bestseller is a great ambition, but how are you going to get there? That’s your plan.

For instance, my goal is to become fully self-employed by a certain date. To get to that goal I’ve written down three steps: 1) finish my WsIP, 2) submit articles to Constant Content and other freelance web sites, and 3) monetize my blog once I move it to its new domain. I will break down each of those steps into monthly, weekly and daily steps. After writing those down, its only a matter of working my plan… and perhaps rewarding myself for a job well-done. Although accomplishing a goal should be its own reward, it never hurts to dangle a carrot in front of yourself. (I plan on going out for a nice lobster dinner. :) )

Beyond setting down a series of steps on how you will reach your ultimate writing goal, you’ll need to assess your financial status. One of the best resources I’ve found in helping you figure out just what your financial state looks like is The Money Book. It’s a no-nonsense approach to looking at past financial blunders and realizing there is a better way to handle your money — a way that includes saving for those inevitable emergencies on a fluctuating income.

If you’re over your head in debt, you may need to keep your day job while working on becoming a full-time independent author. J.D. Roth of Get Rich Slowly took his steps into the world of self-employment in stages, cutting back the time he spent at the box factory a little at a time after all his debt, except his mortgage, was paid off. At the moment, that’s my plan as well: pay off everything except the largest debts before leaping into being a full-time freelance/independent author.

Living your dream is possible, but having a solid plan before you drop the safety net can mean the difference between succes and failure on The Road to Writing.

 

This is a reprint from Virginia Ripple‘s The Road to Writing.

The Harpoon Or The Net? ~ Gaining Influence…

Whether you’re an author, a blogger, or a butcher you need to gain influence to have people consume your product. Even if you’re just a nine-to-fiver with no ambition, you’ll have no social life if you don’t somehow gain a bit of influence.

Sonia Simone has a blog called Remarkable Communication and in a guest post on copyblogger she compares the old-school approach of gaining attention and influence to throwing a harpoon at people. Very messy method and, if you’re not a blogger or book writer doing promotion, you’ll need to translate her language from copywriting to your area of desire.

If you’re that nine-to-fiver, Simone’s words, "hammers the reader with red headlines, yellow highlighting, and aggressive copy" might translate into "alarms the potential friend with over-blown promises and lurid tales". That might get a part-time drinking buddy but won’t build a lasting bond…

Then, she compares that method with the longer-term weaving of a net of relationships–interactions that last longer, mean more, and give you an attractiveness that exudes influence.

It’s fascinating to me that two basic methods of gaining influence–a gory, intrusive one and another that builds magnetic trust–can be applied in nearly all areas of life. Hmmm… Have we got a basic principle by the tail??

If you need to explore this whole influence thing in more detail, Check out the HubSpot sponsored Influencer Project. They’ve gotten 60 very influential people and given each of them one minute to give advice. There’s a link to get an audio version and its transcript but Jeanne Hopkins was kind enough to also offer a list of the ideas in outline form.

So, even if you don’t have a book you want sell; even if you don’t have a blog needing a wider audience; even if you don’t have choice cuts of meat and no buyers; even if you’re just a meek nine-to-fiver who’d like some friends, check out those articles. I made sure the links open a new page for you so you can read the posts then flip back here and tell us what helped the most 🙂

The iPad And The Kindle Compared

I’ve had the Kindle for over a year and the iPad for a few months now. Here’s how I am using both devices.

In the video below, I explain:

Reading fiction. Pretty much only on the Kindle device or on the Kindle app on the iPad/iPhone. I am quite loyal to the Amazon.com brand and experience as I have been buying physical books from overseas for years. It is a natural extension to move to the Kindle store, buy books there and read over multiple devices. The iBookstore is not very well populated as yet, and the Kindle app on the iPad is preferable.

Reading blogs. I use the iPad to relax and browse my Google Reader feeds as well as my social networks. I love using Flipboard, a fantastic app that formats the feeds into a magazine style layout with different sizes and pictures. It is addictive to read on Flipboard so that is how I find all the interesting articles that I tweet @thecreativepenn

Reading non-fiction/online course materials generally in PDF format. I do a lot of online courses and learning. Much of that material is formatted in PDF. I use GoodReader app on the iPad for this and love to be in the hammock with the iPad, a notebook and a cup of tea.

Multi-media. I am watching more videos on YouTube on the iPad as part of my surfing. I have also read some ebooks with embedded links to video that are great on the iPad specifically.

Traveling. When I was in Bali, I used the iPad for email, skype phone calls and twitter/facebook while I was away. I didn’t take the Kindle device as it is specialized but I did sync the same books and read them on the Kindle app. Using the iPad for skype saved me lots of money on international phone calls as well as being easy for email so I could work seamlessly while traveling. It’s definitely the device I will use in the future for travel.

Email/social networking/news on a casual basis. This may freak some people out but I often read email/twitter/FB/news while having breakfast! My husband also has an iPad and consumes different media to me. I often read UK and European news and he reads information from New Zealand (our respective countries of origin). Sitting at breakfast with a newspaper is not unusual for many couples, and for us, it is sitting with iPads. I don’t feel like it is work when I can just check a few things on email, reply to a few tweets and catch up on the news.

Overall, the iPad replaces laptop usage rather than Kindle usage. I am shifting consumption of blogs/video/learning onto the iPad whereas I did that with my laptop before. It is much more relaxing to sit with the iPad on the couch than to sit with a laptop. I still use the Kindle device for reading fiction primarily as their are no distractions when using it. The iPad has multiple distractions!

Do you have an iPad? How do you use yours?

 

This is a reprint from Joanna Penn‘s The Creative Penn.

Tips On How To Build Blog Readership

A couple of readers asked if I might post an article about how to increase readership of a blog and today’s the day. There are a thousand things you might do to increase readership, but let’s focus on some basic ideas even those new to blogging can initiate.


Determine why you’re doing this. You’ll spend time, energy, forethought and effort. And it helps to know what is it you wish to gain for this endeavor? If you have no goal in mind, why even spend the time? In my case, I want people to recognize my name so when my book is published, I’ll have a market already established.

Determine your target audience. Once you’ve determined your goal, determine your target audience and make that target a restively small group – a niche. Don’t even try to have the world read your blog. They won’t do it. Instead, aim for a realistic number – a niche. A niche market is one interesting in a single subject. More than six billion readers are available to you and even the guy who focuses on the chemical makeup of the pecan shell can find a million followers. There will be plenty of people interested in what you have to say. Identify your market and shoot for it, ignoring everyone else. In my case, I want aspiring authors to read my articles so to gain a bit of notoriety within my industry.

A blog is not about you, it’s about them. After you’ve established your goal and audience, then you must determine what it is they wish to know. Focus your blog on what THEY want to know. A potential reader must immediately understand what is in it for them. Your articles must have some sort of value to the reader or they won’t take their time. Consider this, I write to writers. If my articles were about cooking, how many writers do you think I would attract?  (Here’s a secret – they don’t want to know about you.)

Next, consider the design of your blog. When you look at my blog, it’s quite minimalistic, on purpose. In fact, the one of the most common compliments I receive is the easy to read design. You should design yours based on your audience. If your market is young, say in their teens, it should be flashy, with color and motion. An older crowd would prefer something more staid.

Make people aware of your site. Joining communities is one way to do this. In my case, writers use social networking. So, I followed my audience. I set up accounts on Twitter, Facebook, Scribd and Ping then mention my articles. If they find a title interesting to them, they’ll click through to my site and, with a bit of luck, tell others about it. Learn the social networking end of it first and you’ll be well on your way. Though there are a thousand ways to make people aware of your site, but they are outside the scope of this article. 

Write well. If your writing looks amateurish, you’ll not be able to develop credibility with readers and they’ll move on.  You don’t have to master the skills of Tolstoy, but you should learn how to write with skill. The occasional typo won’t kill your blog, but too many will.

Allow your personality to show through in your blog. Some say you must have something unique to say. Not so. I’ll bet there aren’t a dozen blog with truly exclusive concepts. In lieu of being one-of-a-kind, be you. Your audience numbers in the billions so you’ll find plenty who appreciate how you say what you say. However, you should keep profanity and vulgarity to a minimum. It ain’t as cool as you think.

Okay, my friends, this is your primer on building blog readership. In later postings, I’ll get into some more detailed methodologies.

Until then, I wish you only best-sellers.
 

 

This is a reprint from C. Patrick Shulze‘s Author of Born to Be Brothers blog.

Self-Publishing Like It Really Matters

Hey…

I published three books about five years ago with Lulu but never did any promotion. Now I just give them away 🙂

My new book–due out in March–is a different story. I was promoting the idea of the book long before I began writing it and I’ve been learning-by-doing, intensely, to build a platform to aid sales…

Glad I found this Space 🙂