What Are Books Good For?

This article, by William Germano, originally appeared on The Chronicle of Higher Education site on 9/30/10.

I’ve been wondering lately when books became the enemy. Scholars have always been people of the book, so it seems wrong that the faithful companion has been put on the defensive. Part of the problem is knowing what we mean exactly when we say "book." It’s a slippery term for a format, a technology, a historical construct, and something else as well.

Maybe we need to redefine, or undefine, our terms. I’m struck by the fact that the designation "scholarly book," to name one relevant category, is in itself a back formation, like "acoustic guitar." Books began as works of great seriousness, mapping out the religious and legal dimensions of culture. In a sense, books were always scholarly. Who could produce them but serious people? Who had the linguistic training to decode them?

In the sense of having been around a long time, the book has a long story to tell, one that might be organized around four epochal events, at least in the West. In the beginning was the invention of writing and its appearance on various materials. The second was the development during the first years of the Christian era of the codex—the thing with pages and a cover—first as a supplement and eventually as a replacement for the older technology of the scroll. The third was what we think of as the Gutenberg moment, the European deployment of movable type, in the 15th century. And the fourth is, of course, the digital revolution in the middle of which we find ourselves today.

When we say "book," we hear the name of a physical object, even if we’re thinking outside the codex. The codex bound text in a particular way, organizing words into pages, and as a result literally reframed ideas. The static text image on my desktop is the electronic cousin of late antiquity’s reading invention. When my screen is still, or when I arrange text into two or four pages, like so much visual real estate, I am replicating a medieval codex, unbinding its beautifully illuminated pages. Yet reading digitally is also a scroll-like engagement—the fact that we "scroll down" connects us to a reading practice that dates back several millennia. One of the things that book historians study is the change in, and persistence of, reading technologies over time, and what those historians have demonstrated is that good technologies don’t eradicate earlier good technologies. They overlap with them—or morph, so that the old and the new may persist alongside yet another development. Think Post-its, printed books, PC’s, and iPads, all in the same office cubicle.

The book has a long history, but the concept of the "history of the book" is comparatively new. In the 1950s, two Frenchmen—Lucien Febvre and Henri-Jean Martin—brought out L’apparition du livre, or, in English, The Coming of the Book, a work of scholarship that became one of the signs marking the arrival of a new scholarly discipline. Book history’s objective was analysis of the function of the book in European culture, and since the 1970s, it has continually expanded its scope, emerging as a trading zone among various disciplines, a rare scholarly arena where the work of librarians, archivists, and scholarly publishers can intersect with the work of traditional scholars and theorists, all members of what the economist Fritz Machlup termed the "knowledge industry."

Read the rest of the article on The Chronicle of Higher Education site. 

Journalist, Editor, and Novelist

Hello fellow authors,

I’ve worked in publishing most of my adult life, either as a journalist, editor, or both. I’m now a freelance fiction editor and the author of the Detective Jackson mystery/suspense series. I have three Jackson books available and the fourth coming shortly:
The Sex Club
Secrets to Die For
Thrilled to Death
Passions of the Dead

I started out self-published, was picked up by a small press, and now I’m going back to being indie. I also have two standalone thrillers: The Baby Thief and The Suicide Effect. All my novels are available as e-books for $2.99. Mystery Scene and Spinetingler magazines have given me terrific reviews, and my readership is enthusiastic and growing.
http://ljsellers.com

I also offer reasonable freelance rates to authors who have decided to self-publish and need someone to proofread their manuscript (for typos, missing words, and syntax errors).
http://ljsellers.com/wordpress/editing-services

L.J. Sellers

 

 

 

10 Steps to a Better Story

I edit a lot of fiction, and I see a pattern of common problems in manuscripts from novice writers. The most important involve the bond between story and character. If you want an agent,editor, or reader to get past the first few pages, here are 10 things to keep in mind.

1. Make your main character want something. Desire is the engine that drives both life and narrative. Characters who don’t want anything are rarely interesting.

2. Make your main character do something. Your story can start with a character who is the victim of circumstances, but afterward the character needs to move quickly into action. Readers like characters who take charge.

3. Let your readers know the story’s premise early. If they get to the end of the first chapter and still can’t answer the question—what is the story about?—they might not keep reading.

4. Get conflict into the story early. It doesn’t have to be all-out bickering or deception between characters, but let your readers know things will sticky.

5. Skip the omniscient POV. Let the reader experience as much of the story as possible through the eyes of your main character. This is how readers bond with protagonists. If you shift POVs, at least put in a line break.

6. It’s okay to tell sometimes, instead of show. Not every character reaction has to be described in gut-churning, eyebrow-lifting physical detail. Sometimes it’s okay to simply say, “Jessie panicked.”

7. Introduce characters one at a time with a little background information for each. Too many characters all at once in the first few pages can be overwhelming.

8. Don’t overwrite. Nobody agrees on what constitutes good writing, so trying to make your writing stand out will probably work against you. The best writing doesn’t draw attention to itself; it just gets out of the way of the story.

9. Avoid word repetitions when you can. Read your story out loud. You’re much more likely to hear the repetitions than see them.

10. The components of a novel that readers care about most are, in order: story, characters, theme, setting. If you have to sacrifice something, start at the end of list. Never sacrifice the story for anything else.

Hello and my road to self publishing

First off, I want to say hello to my fellow publetariats. This is a good website and props to everyone who makes it happen.

In brief, my name is David Perez, and I’m a writer/editor/journalist and actor from New York. I now live in Taos, New Mexico with my wife Veronica Golos, whose second book of poetry, Vocabulary of Silence (Red Hen Press), is due out in Feb. 2011.

You can check out my profile, as well as my website (click here) for more information on my work. What I’d like to briefly share is my road to self-publishing. I recently completed my memoir, Wow! about growing up in the South Bronx in the 1960’s. I was fortunate to have some accomplished authors read my manuscript and provide solid critique. All I need to polish it off is getting it copyedited and proofed, and then finding a good book designer. My brother George, a famous comic book artist, is going to design and illustrate the front and back cover and will also sketch some chapter headings.

I decided early on not to go the agent route, as there a re plenty of good presses that accept queries, samples and even whole manuscripts without requiring an agent. One small press quickly agreed to publish my book (they read it in less than two weeks and sent me a contract!) and another noted midsized publisher also expressed interest. But after doing extensive and sometimes exhausting research on the state of publishing, coupled with the fact that I have to do 90 percent of the marketing anyway, I decided to publish it myself. Among other factors, I wanted full control of the artwork, book design, price, and the schedule of publication – not to mention the higher royalties. My aim is for Wow! to come out early next year.

Soon after my decision, a good friend of mine involved in the film business decided to expand into publishing and wants Wow! to launch the new 11B Press, which is still in business formation but should be up and running in the next few weeks. I received excellent royalty terms and retain control over content, pricing and timeline, with the added bonus of my friend’s many networking contacts.

With all these things in my favor, it made perfect sense to me to go the self-publishing route. I’ll continue to do research into marketing and distribution, as well as navigating the bewildering and often intimidating world of social networking and media. Sites like this one, with its invaluable readers’ comments, have been very helpful. It’s inspiring how so many folks take the time to share their experiences, often in great detail. Gracias!

The main decision I have to make with Wow! is whether to print through Lightning Source or Createspace, both of which have strong advocates. I’m leaning toward LSI because of problems some writers (probably a minority) reported with their covers being warped, or the glue binding coming undone. These reports were actually on a discussion forum within Createspace itself, which I found interesting and refreshing for its honesty. To be sure, there are plenty of writers who’ve had great experience with Createspeace, and their website, pricing martrix and forums are clear and friendly. Still, all signs point to LSI being the best, taking into account, of course, that you need to be a “publisher” who can meet their extensive requirements. But the payoff seems worth it, in my opinion.

Assuming I go with LSI, I’m unclear how to proceed with individuals who want to order the book. I know folks can always ask for it at a bookstore, or order it through Amazon. But I think I’ll make the most money, if 11B Press orders quantities in bulk and then ships the books themselves. This would mean. I think, opening a Paypal account with Shopping Cart options – or something similar What my friend and I are unsure about is: do we want to become a shipping warehouse, or is it better to just let Amazon be the store of choice?

However I proceed, it’s been an exciting journey getting this far. I’ll keep everyone posted.

 

 

Ebooks Don’t Cannibalize Print, People Do

This post, by Evan Schnittman, originally appeared on his Black Plastic Glasses site on 9/27/10.

Last week in The Bookseller, Philip Jones covered a seminar in the UK by Enders Analysis that presented data done as a part of a Nielsen BookScan report.  The article led with the following statement.

“The growth in e-book sales in genres such as romance and science-fiction is leading to a cannibalisation in sales of printed books, according to Nielsen BookScan data.”

This led to the inevitable debate on the Read2.0 listserv (also known as the Brantley List for the devoted followers of Mike Shatzkin). While there was little illumination in the ensuing voluminous discussion, there was an overall consensus that ebooks were indeed cannibalizing print books.

While I see the logic behind this understanding – I posit a slightly more nuanced definition of what is happening: Ebooks aren’t cannibalizing print books — consumers with ebook reading devices are, as a rule, no longer buying print books. Subtle? Yes, but from a commercial publishing point of view this is a crucial difference between seeing a direct correlation between ebooks and print books and understanding what happens to a customer when they make the switch to reading devices.

To wit, last week, on the very same listserv, there was discussion about a new book about the trade publishing industry entitled Merchants of Culture by Cambridge University professor and co-owner of Polity Press, John Thompson.  Unfortunately for John, the conversation quickly turned into a series of screed-like complaints about the lack of an ebook version. To most this was especially irritating as John had written and published a seminal work on ebook publishing called Books in the Digital Age.

I happened to see John the same day and I asked him why he didn’t have an ebook. He explained that this was not a strategic decision not to have an ebook — he is entirely happy to have it available in this format — but one driven solely by channel issues that are currently being negotiated and will soon be resolved.  I urged John to solve this ASAP because he was losing buyers every day the ebook wasn’t available. This is the real ebook tipping point evidence — lost customers due to the lack of an ebook.

 

Read the rest of the post on Evan Schnittman‘s Black Plastic Glasses.

Publishers’ Agency Model Punishes Mid-List Authors

This editorial, by Authorlink.com Editor in Chief Doris Booth, originally appeared on the Authorlink site in October 2010.

Many authors who received their royalty checks from major publishers this summer received an unwelcome shock. In a number of cases–especially among back-list authors– royalty incomes have been slashed in half as the result of the so-called new “agency model” which lets major publishers set the retail price of their books.

The new scheme was touted to authors and their agents as one that would earn them just about as much royalty at 25% of the publishers net income (agency model) as they did under the old retail model—generally 8- to12% of a book’s retail price. The new royalty rate almost sounded like a pay raise. But it hasn’t turned out that way for some.

True, the difference between 12% of the gross or 25% of the net on average amounts to a few cents per copy. Not a big deal unless the author is selling millions of copies. Where the real pain lies for the beleaguered writer is in publishers’ new retail pricing structures.

Under the old pricing system, publishers “sold” their titles to booksellers such as Amazon at a discount of 45-55% , and the reseller set any sale price it desired. But early this year, Amazon scared the bejeezus out of publishers when it started buying publishers’ e-books for its Kindle reading device for about $13 and then selling them at a loss for $9.99. Publishers feared that Amazon and other e-book retailers would drive the price point down to around $9.99 for just about every title—including high-dollar bestsellers. So publishers devised the new “agency model” that allows them to set their own retail prices and pay resellers like Amazon and Apple a flat commission of about 30% on the sale.

The squabble over who gets to set the price escalated when Amazon pulled an across-the-board “black out” on titles from publishers who didn’t agree with their heavy discounts, prohibiting the sale of their books in a venue that commands about 80% of the e-book market.

Panic set in.

Read the rest of the editorial on Authorlink.

Pip: A Very Special Little Caterpillar

Today’s blog is about the world-wide introduction of Pip: a Very Special Caterpillar. Pip’s creator, my very good friend for many years, Becky Macri, along with (people) illustrator Bonita Feeney, have created Pip, the youngest of six caterpillars, that faces some very big issues and challenges. This tender story of the enduring love between parent and child is sure to become a classic.

Becky is officially an author/ illustrator with the publication of Pip: A Very Special Caterpillar you can discover her books and some of her art on her website www.rebeccamacribooks.com
Becky, the Mother of two very special boys, has been married to my 20+ year friend Steve. Collectively they are a great family, the makeup of which has enabled the naturally-talented Becky to exercise her natural creativity to the fullest.    In the interest of clarity, Becky created all of the illustrations in acrylics – less the people. These were created by Realism Artist Bonita Feeney, a 30+ year talent whose work you can see on her website: http://bonitafeeney.blogspot.com/
With playful illustrations and a message that reaches deep into the hearts of every reader, Pip is sure to make you smile and tug at your heartstrings! Pip’s story weaves its way lovingly through the issues of children with special needs, the death of a parent, and the vastness of a mother’s love.
Pip is not a children’s story of colors and numbers, it is a story of character, values and how Love shapes the world around us. It is sure to become a family classic, reaffirming the power of love, hope and perseverance in the hearts of all who read it.   Join Pip and his friends on a stroll through the flower garden that has been set before you. Pip is about to show you what it means to truly fly. Let the mending of saddened hearts begin.
Buy the book at Becky’s interesting website by clicking the link below.
May God bless you all!
Cliff
 
 

Book Video Awards 2010

This is a cross-posting about a book trailer contest being held on the Foyle’s bookseller site. Whether you wish to participate in the contest (by voting) or not, it’s worth checking out the contest entries to get some ideas for creating your own book trailer.

The Book Video Awards is a joint initiative run by Random House and The Bookseller Magazine. Now in its third year, the objective of the Awards is to enable talented young film directors to make high quality video trailers for great books. Students from the National Film and Television School are invited to submit proposals to create a 90 second trailer for a book from a selection presented by Random House. The winners each receive £5,000 to create their videos which are then used to promote the books online for example on author and fan sites, YouTube and retailers. Videos from previous years have also been used in adverts, on TV news and as enhancements for ebooks.

Read more general information about the contest here.

View the four finalist 2010 book trailers and cast your vote here.

Here are links to some videos from previous years:
The Outcast by Sadie Jones
The Monsters of Templeton by Lauren Groff

Here’s a link to a page with finalist video trailers for Childrens’ books, which was the contest theme last year.

 

Writing Full Time

Many writers live with the dream of writing full time. They go to jobs they hate, and shuttle kids around, and then with the tiny bit of energy they have left, even if they have to eat a frozen dinner and turn their spouse down for sex, they write.

[Editor’s note: strong language after the jump]

They want to get to the point so they can replace their current income so they can stay home and write full time.

My situation going into this was both a blessing and a curse. I didn’t have an income to replace. ANY amount of money was going to be a boon. I’d had 33 jobs, and that taught me that unless the other option was dying in a ditch, I probably wasn’t going to ever successfully work for another human being. Another thing… they’d all been Mc-Jobs, basically. Crap jobs that didn’t pay well. In fact, the highest paid job I ever had paid $300 a week. That’s not a hard income to replace with… almost anything.

So even though I’m in my sales slump, I find myself hopeful. I’m still making money. I’m still making more than I ever made at my Mc-jobs. And I am working hard on releasing new work, under more than one pen name, so it’s not just one book I’m working on. I’m working on two.

I spend a couple of hours writing a couple thousand words on one book, then I spend a few hours doing edits and rewrites on Save My Soul. After I finish work for the day I sit back and think… I’m a working writer. No, I’m not yet where I want to be, but I’m working on it. I’m working toward that goal. This is my job. This is what I do to make money. I’m writing full time.

And I’m finally WRITING.

I’ve cleared out much of the emotional clutter. I’ve seen my sales ranks start to dwindle from not having my backlist built yet and I’ve buckled down to work and create and shape words into something to entertain someone and to pay me money.

Fuck the drama. Fuck the idiots. I don’t sit in a cubicle every day. I sit in my bedroom with my laptop in front of me, making stuff up all day. I’m creating and controlling my own work. I’m making money.

There is no better feeling than that.

I’m doing exactly what I wanted to do when I was a little kid. Sure, it has taken a different form, in the form of self-publishing… but my childhood dream was never to “have a NY publisher”, it was to hold my book in my hands, make money writing, and have people reading me. All things I’ve done and am doing.

Most people grow up and put aside their childhood dreams to work building someone else’s. I didn’t. That’s worth celebrating and being proud of. Sometimes I get so focused in on goals that are so far away that I don’t stop to smell the roses or truly appreciate where I am right now and how lucky I am to be there.

 

 

This is a cross-posting from Zoe Winterssite.

Being An Indie Author And Self-Publishing With Zoe Winters (podcast)

This interview was such fun! Zoe and I laugh our way through the serious but fun topic of being an indie author.

Zoe Winters is an independent paranormal romance author and has written the Bloodlust trilogy of novellas which have sold over 22,000 copies. She is also a passionate advocate of ‘indie authors’ and blogs at IndieReader.com on this topic.

 

 

In this podcast you will learn:

  • How writing inspiration can come from your obsessions and loves – whether that is Buffy or the Bible! How Zoe created a world of vampires and shape-shifters and other paranormal creatures. Write the books you want to read, don’t get hung up on what you “should” write.
  • What is an indie author anyway? Indie authors are self-publishing but they are reclaiming the word. It’s more like indie bands and indie film-makers. It’s about control and understanding how it all works, as well as self-esteem. Most indie authors do most of the work themselves. They pay for some services in order to make a professional book like editing and cover design, but use technologies like Print on demand and ebooks for distribution. Zoe recommends LightningSource as the best option. You do need to be a “publishing company” to be on Lightning Source as well as owning your own ISBNs.
  • Main distribution method for indie authors is online. The costs are down, you can reach an audience more easily. You can still do print as well as ebooks.
  • Once you’re selling well on Amazon, you’re in the system and the more you sell as you get recommended. Selling on Kindle and Amazon is the best way to sell. Use dtp.amazon.com
  • Get a professional editor for your work. Polish your writing and work with critique partners before you send it to the editor. Then they can improve it from there.
  • If you can, learn to do your own formatting. Smashwords style guide for Kindle. Perfect Pages by Aaron Shepard. Pro typesetting is not really necessary for a standard fiction text-based novel.
  • If you outsource, make sure you understand the contract. You can find professionals on Twitter.
  • Being an indie author is not for everybody. You need to be into keeping creative control. You also need to have a thick skin as there are many nay-sayers. You need to treat it as a real business.
  • How Zoe balances her time between writing and marketing after 2 years into indie authorship. It is difficult but you do need to focus on your writing as well as marketing. It’s good to build up a list of people who want your books and support you. There is a good community of people who are out there, doing their thing. Social networking is more about connection, not hard core sales. If people like you, they are more likely to buy your book.
  • On the Zoe Who? videos. Zoe wanted to take advantage of a video audience but didn’t want a book trailer or to put herself on the video. So she used XTRANormal.com to make some funny videos on self-publishing and being an indie author. Check them out on YouTube here.
  • How we feel about our first drafts and sending to editors. Zoe talks about “Save my Soul” and I talk about “Pentecost”. Most writers start with rough drafts and then it gets better with each revision. On putting the book out there when you have an audience already.

 

 

You can find Zoe at her website ZoeWinters.org and also at her blog.You can buy her books on Amazon.com here. She also writes at IndieReader and is on Twitter @zoewinters

 

 

Here’s one of the Zoe Who? animations – you can see more here.

 

 

This is a cross-posting from Joanna Penn‘s The Creative Penn.

Promote Your Book and Your Publishing Business with Bonus Materials

Giving away free bonus materials is a great way to drive traffic to your website, encourage people to sign up for your opt-in mailing list, and promote your books and other products and services.

Having free resources and bonus materials on your website can draw visitors to the site, encourage repeat visits, and motivate visitors to recommend your site to others. You can also advertise your free bonus materials through your social networks, press releases and other promotional tools. Bonuses are effective for both fiction and nonfiction books.

Customers who have already purchased your book in a retail or online bookstore or checked it out at the library haven’t necessarily visited your website. A good way to encourage readers to visit your site is to include information within your book about bonus materials available at your website. For example, include a page at the back of the book or a message at the end of a chapter inviting the reader to visit your website for more information or a special bonus.

There are several ways to give away bonus material on your site. First, it’s important to encourage people to sign up for your opt-in mailing list so that you can continue to keep in touch with them and let them know about other books or services you offer. The best way to encourage opt-ins is to offer a free bonus to visitors in exchange for their name and email address.

If you have more than one bonus item to offer, you can make the others freely available. Some authors offer bonus material that’s exclusive to people who already bought the book. For example, you might offer downloadable worksheets from your book and require customers to enter a password (such as "the first word on page 47 of the book") to gain access. A more user-friendly alternative is to list a special URL in the book that links to bonus material that’s not found elsewhere on your website.

 

Bonus material can be in the form of downloadable documents or online resources. The key is to offer something educational, useful or entertaining that’s tied to the topic of your book. Here are some bonus ideas for nonfiction books:
 

  • Ebooks and special reports
  • Video and audio tutorials
  • Checklists
  • Quizzes
  • Case studies
  • Updated material from the book
  • Shopping guides
  • Teleseminars
  • Mini-courses via email

For a great example, take a look at the downloadable grocery shopping, food storage and meal planning tools on the Eat Clean Diet website.

Here are some ideas for giveaways suited to fiction books:
 

  • Short prequel or sequel featuring characters from your book
  • Historical profile for the time period that the book is set in
  • Profile of the location where the story takes place
  • Sample chapter from the book
  • List of other similar books (including yours) that readers may enjoy
  • Contests related to the story or theme of the book
  • Checklist for keeping track of favorite authors and books to read
  • Games, puzzles, or videos for children’s books

Downloadable documents can reinforce your brand and advertise your other products and services. For example, you can place an "about" page at the end of the document that promotes your other offerings.

Think about what type of bonus materials would be best suited to your book and how you can use those materials to draw people to your website, increase your opt-in list, and promote your other products and services.
 

This is a reprint from Dana Lynn Smith’s The Savvy Book Marketer.

E-Texts For All (Even Lucy)

This article, by Char Booth, originally appeared on the Library Journal site on 8/5/10. If you’re publishing for the Kindle and haven’t enabled text-to-speech, this article just might change your mind.

If digital literacy is exploding, the visually disabled are taking the shrapnel. I would wager that most librarians consider ourselves committed to accessibility and make individual and organizational efforts to comply with (and often exceed) the Americans with Disabilities Act (ADA) in our buildings and the Rehabilitation Act Section 508 standards on our websites. We may not, however, have had the sobering experience of trying to access an ebook or e-journal using screen-reading software or other assistive technology. Despite our best intentions, this limited insight can lead us unwittingly to collection development and web design decisions that make digital literacy far more difficult for the print disabled.

Over the past year, I’ve been working closely with Lucy Greco, a colleague and disability advocate at the University of California-Berkeley (UC-B). Lucy, who has been blind from birth, has transformed my understanding of the word ­access. Not only do librarians need to understand the accessibility front of the ebook wars, we have the responsibility to embrace our advocacy role in shaping its outcome. As one of the few public sector agencies charged with recognizing the access rights of all, libraries must collectively examine how we can steer the e-text trajectory-from ebooks to e-journals to any other format-in a more universally usable direction.

Ebooks and DRM
Lucy is partial to a few sayings that have helped me understand the e-text accessibility paradox. The first is that "ebooks were created by the blind, then made inaccessible by the sighted."

Online text formats like DAISY and EPUB were pioneered in part by the accessibility movement as an alternative to expensive and cumbersome Braille texts. As ebooks have gained popularity, however, digital text became inexorably less accessible as for-profit readers like the Kindle and Sony Reader muscled onto the scene. A patina of digital rights management (DRM) has been added in order to protect the intellectual property of vendors, contrary to the open and accessible orientation libraries have long held toward literacy and learning.

Device- and interface-specific ebooks are often "locked down" to other readers, meaning that by default they block attempts to be read by JAWS and other screen-reading software. The Kindle—still the dominant hardware ereader—has text-to-speech capability, but its speech menus remain inaccessible despite a 2009 promise from Amazon. [The Kindle 3, announced last week, has addressed this particular flaw.—Ed.] Hence the recent Department of Justice letter to college presidents warning against inaccessible emerging technology use and a suit brought by the National Federation for the Blind against Arizona State University’s Kindle DX pilot.

Dollars = leverage
 

 

Read the rest of the article on Library Journal.

Self-Published Authors Find Success on the Kindle

This article, by Beth Barany, originally appeared on Writer’s Fun Zone on 9/28/10.

More and more romance authors are independently publishing on the Kindle. I sat down with two women from the San Francisco Romance Writers of America chapter to uncover more about this phenomenon and discover their promotional secrets.

 

Many authors think they need a traditional publisher to succeed as an author, but actually all you need is drive, vision and a hungry audience. Then you can started now on your career as a successful published author.

Discover four tips on what it takes to succeed on the Kindle and in the digital publishing market from two authors who’ve done it, one at the start of her career and another in the middle of it.

Tip #1: The Cover is Everything

“I was thoroughly ignored by agents and editors alike, while my critique partners and beta readers kept telling me my writing was ready to be published,” says Tina Folsom, www.tinawritesromance.com, bestselling author of paranormal and erotic romance (Amaury’s Hellion, 2010). “So, when Amazon.com started their self-publishing platform and I got a Kindle for myself, I figured I had nothing to lose.”

She published her first books in Spring 2009. But they had “boring” covers, she said, and she only sold a few copies.

“I still had an old copy of Adobe Photoshop on my computer and taught myself how to use it so I could design decent covers. And boy, did that pay off! As soon as I changed my book covers for the older novels I had out there, plus designed really sexy covers for the two new books (Scanguards Vampires), my sales took off,” says Folsom.

Folsom designs her own covers and only paid a few dollars to purchase the photos from www.bigstockphoto.com. Folsom highly recommends spending your time and effort on your book cover. “People will click on the book if the cover looks enticing,” she adds.

Bestselling, multi-published author, Bella Andre, www.bellaandre.com, chose to publish a sequel with the Kindle while she was between book contracts with no contract clauses to worry about. She had kept getting requests for a follow up to Take Me, published by Pocket Books in 2005, and decided to “get the book to the readers who wanted it.” In July 2010, Andre published Love Me via the Kindle and SmashWords.com. Andre said she was picky about the cover and took care to brand her Kindle books to express “the more erotic side of Bella Andre.”

Andre was also inspired to publish directly to the Kindle due to J.A. Konrath’s reports of his self-publishing success with the Kindle. (http://jakonrath.blogspot.com/) Inspired by his reported good sales results, Andre thought she’d “probably sell” if she put up her sequel. Andre hasn’t released her sales results yet, but has reported that they are “very good.”

Tip #2: Know Your Reader Expectations

 

Read the rest of the article on Writer’s Fun Zone.

Understanding Fonts and Typography

The design of your book has a critical part to play in how readable it is. Whether you’re designing the book yourself, or hiring a professional book designer, it pays to understand the basic building blocks that books are made of. Type fonts and they way they are arranged on the page—typography.

After deciding on the size of your book, the next big design decision is picking a type font for the body of your book. Although many classic book typefaces look similar they can have a sizable affect on the overall look and readability of the page.

Here are some articles that will give you a little background in book typography:

5 Favorite Fonts for Interior Book Design
3 Great Typeface Combinations You Can Use in Your Book

There are thousands of type faces avaialbe for digital typography, most of which are available for download at various type foundries on the web. But very few of these fonts are used for books.

Classic Book Typefaces

Most of the typefaces we use for books are classic typefaces, either oldstyle or transitional designs. The designs of these typefaces trace their roots to the very infancy of printing, in the years when printing with type first spread from Germany thoughout Europe.

It was in Italy that the earliest type designers and book printers created many of the letterforms that influence us today. You could say that our culture has grown up, grown literate, and grown learned through the agency of these typefaces, and I think that’s one of the reasons they have such a firm place in our cultural history.

Here’s an article I wrote for Self-Publishing Review that will give you some idea of the kind of history embedded in our typefaces:

Deconstructing Bembo: Typographic Beauty and Bloody Murder

Typography on the Book Page

When you start designing and laying out your pages in whatever program you’re using, you want your book to look professional. You can do this by conforming to standard conventions and making good choices.

Here are some articles that deal with the makeup of book pages:

Elements of the Book Page
5 Layout Mistakes that Make You Look Unprofessional
The Title Page
The Poetry of the Typography of Poetry
Book Page Layout for a Long Narrative
The Typographer’s Curse: Automatic Leading

The Coming of the EBooks

Behind the self-effacing practice of book design lies the history of the printed book, and all the marvelous innovators and printers who came before us. While we don’t yet know how far books will travel away from the classical models that have ruled book design for centuries, we can be sure that digitization and the evolution of ebooks will change typography forever.

Now we’re just seeing the beginnings of what will eventually become a robust capacity for typographic design. Caution though, it may be a bit rocky getting there:

Apple iPad Typography: Fonts We Actually Want
iPad’s ePub: The “Book” of the Future?
Books on the iPad’s iBookstore

Your book is taking shape now, starting to look like the book it will become. Tasteful and readable typography will do its part to help make your book stand out from the crowd. As your book moves closer to completion, you’ll move on to our next topic, Making Print Choices. Onward.

 

This is a reprint from Joel Friedlander’s The Book Designer site.

No It's Not Writer's Block, It's….

It seems I keep circling around this topic every time I think about what I want to say here. Writer’s block is nothing new if you happen to be a writer by trade. It’s been covered so many times in so many contexts that I really don’t think it is worth the time to address anew here. Okay, you might be wondering why I’m writing this post then. I want to answer that by saying that I’m beginning to think differently about the whole concept of writer’s block.

I’ve heard my share of those who believe writer’s block and those who patently refuse to acknowledge it as a reality. I sort of exist in this middle ground where I acknowledge there is something happening. I myself have endured the disruptive experience where nothing is moving through my creative centers. I can’t get one word to form on the page. I can’t say with honesty that writer’s block is a myth or an excuse – although it has been used as one. Other times, it may merely be matter of calling it a block when there is something else happening below the surface.

When I think about writer’s block, most of the time the main thought takes the form of a question. "Am I sure this is writer’s block?" Then the next question becomes, "What is it then?"

Other Options

There is reason to believe that there are other reasons you can’t write. I want to at least mention them briefly so you might rethink how you explain problems with writing.

1. Maybe you haven’t planned your writing enough. Now, this option doesn’t fly far with those writers who disdain the idea of outlining, but I want to at least mention it. Still, it matters to many us who struggle with a piece writing simply because we didn’t think to jot down some notes or outline the possible structure of an article or an essay. Do you see what I’m getting at? A little forethought can go a long way to keep you working when a bout of block would have been the result in the past.

2. Perhaps, you need a break. Now, this can be revolutionary for the workaholic writers among us. You may think that spilling words on the page a breakneck speed is the only way to work – that is until you trip over a monster-sized block. You may also be pushing yourself closer to a true burnout. Either way, the idea of stopping and taking a breather may do more good than you think. By taking time away from keyboard to spend time with friends or family, or may catch a movie or something, you may begin to recharge your creative batteries so you can come back ready to write .

3. Turn your attention to another project. It may really be as simple as shifting your focus from project that’s got you gridlocked. If you have one article you’re trying to draft, but have another that’s already written, why not spend time editing that piece until you feel ready to write the other one. This is just one idea. Think about this one. Maybe you can come up with some ideas for yourself.

In Closing….

Obviously, there may be other reasons why you find yourself affected by writer’s block of one type or another. I would suggest that the writers among my readers reconsider what’s happening. Don’t use block as an excuse not to do something. There may be better options that keep you productive. At least you can think about it. See you next time.

 

This is a reprint from Shaun C. Kilgore‘s site.