Pass the Gestalt, Please

This post, by Evan Schnittman, originally appeared on his Black Plastic Glasses blog on 7/15/10.

In the past two weeks I have heard forcefully stated pronouncements by agent Andrew Wylie and chair of the Society of Authors, Tom Holland, regarding ebook royalty rates.  A 50/50 share between author and publisher is the only possible outcome they can accept, citing the tired and somewhat old argument we have heard before:

The publisher has little or no incremental out of pocket cost to create ebooks, therefore the income should be split in the same manner as subsidiary rights, which is generally 50/50.

 The average person would be hard pressed to disagree—certainly in this day and age the digital file created to make a print book cannot cost much to convert to an ebook. Even the DRM, hosting, and file management costs must be de minimis when compared to the cost of paper, printing, binding, warehouse, and shipping. And ebooks have no returns!

But there is a huge flaw in this view, as it is built on the self-serving and reductive assumption that ebooks can and should be viewed as separate from the book’s overall economy. By attacking ebook royalties in this manner, a trap is set by those seeking to maximize short-term profits at the expense of all else. The object of this ploy is to dissect the intellectual property into as many different pieces as possible and negotiate them on the open market in order to maximize the “deal.”

The problem with that approach is that successful and coherent publishing is not the sum of individual publishing rights, but rather the gestalt work presented coherently to a global audience. Viewing the ebook out of the context of the rest of the work gets us nowhere. We must understand how ebooks fit into the publishing ecosphere and only then can we determine what the right royalty should be.

To begin, let’s establish what an ebook isn’t—a subsidiary right.

Read the rest of the post on Evan Schnittman’s Black Plastic Glasses.

Smashwords founder Mark Coker talks to Wetmachine About the Future of Publishing

This interview, by John Sundman, originally appeared in his My Thoughts Exactly on Wetmachine on 8/4/10. 

Smashwords is a service for helping small and self-publishers format ebooks in diverse formats (for example: kindle, epub, PDF, Palm) and distribute them through diverse retail channels (for example Amazon, Apple, BN, Kobo, and Smashwords itself). A few weeks ago I sent Smashwords founder Mark Coker a note asking if I could interview him for Wetmachine & SelfPublishing Review. He said yes; I sent him some questions about the current & future state of book publishing, and he answered. His replies appear below the fold.

I found his answers interesting and direct, and I think you’ll enjoy reading what he had to say.
 

Q: When I told a list I’m on that I was going to be interviewing you and solicited questions, my friend Dirk replied: “Please ask him what the fuck is going on.” I think that’s a pretty good place to start. Can you summarize the important trends you see in publishing right now?

I can sum up this answer with one word: Change.

Now, more words… For the last century, publishers controlled the means of book production and book distribution. If authors wanted to reach readers, they had no choice but to kneel before the publishing oligopolists who had the power to determine who got published, and what readers read. The system worked fantastically well for the publishers, moderately well for readers, but less well for the authors they published, and even less well for the vast majority of authors who could never gain access to the cliquey club of the published. And like most clubs, the dream of the club often exceeds the reality of the club.  Most authors lucky enough to have their books accepted by this old system received little more than fleeting ego gratification and bragging rights.

Change is an exciting, terrifying thing. It represents both a threat and an opportunity to every author and publisher.

The other week I gave a presentation to group of students at NYU, and I just posted about it over at the Smashwords blog. I titled it, “How Indie Ebooks Will Transform the Future of Book Publishing.”  I started the presentation by quoting my favorite Tool song, Rosetta Stoned. It’s a song about a guy abducted by space aliens, and the aliens give him a message he’s supposed to deliver to his fellow humans, “a message of hope for those who will listen, and a warning for those who do not.” This is the message I shared. My message was that authors and publishers face greater opportunities today than ever before to reach readers with books. Yet authors and publishers who fail to adapt to the change, or who respond incorrectly to the change, will go suffer.

Q: You come from a background in “angel” and venture investing in Silicon Valley. You see all kinds of opportunities and could have chosen any one of dozens of technologies to get personally involved in. Why did you choose to form Smashwords and get into electronic publishing for independent authors?

Traditional publishing is a broken business on the precipice of major change. I perceived an opportunity create a business that can help facilitate this change in a constructive way that’s valuable for readers, authors, publishers and booksellers. 

My motivation for creating Smashwords really came down to a crazy desire to change the future of publishing by empowering authors to be their own publishers. I wanted to turn publishing upside down by shifting the power center of this business from publishers to authors and readers.

For the last century, book publishing was built on the backs of undercompensated, underappreciated authors. If you cherish books as much as I do, how can you not honor the authors who create them, or the readers who purchase them?

I’m not saying publishers don’t honor authors. I just think their businesses are not set up to serve them as they deserve to be served.

There’s a huge disconnect in publishing. Publishers publish books for reasons different that writers write. Publishers publish works based on perceived commercial merit. Most authors are shut out and denied any chance to reach readers.  Readers are denied the opportunity to discover the full diversity of great works. I think this commercial filter is not only myopic, it’s also dangerous to the future of books, especially if you believe, as I do, that books and authorship are essential to the future of mankind.

Publishers are unable to take a risk on every author, nor would they want to even if they could. They have businesses to run and Manhattan skyscraper rents to pay.

I created Smashwords so I could take a risk on every author.  I think every author has a right to publish, and I think the vast collective wisdom of readers will help the best works get read by the right readers.

Read the rest of the interview on Wet Machine.

Top 10 Reasons Not To Be A Writer

Top 10 lists are pretty popular these days. Do we have Letterman to thank for that? Anyway, in the interests of being in with the popular crowd, here’s a Top 10 list that seems blatantly obvious to me, but might serve as a warning to others. And before anyone accuses me of being all jaded and defeatist, I prefer to look at it as arming myself with the truth in order to beat that fu**er down and prove every point on this list wrong. Wish me luck.

Top 10 Reasons Not To Be A Writer

10. For the chicks. Generally speaking, being a writer doesn’t get you chicks like being a rock star might.

9. For a sense of self-worth. Seriously, almost constant rejection is not good for self-esteem.

8. For the cool. Most people, when you say you’re a writer, will look at you with that when-are-you-going-to-get-a-real-job look.

7. For the influence. No matter how much we think we’re changing the world, people are pretty fixed in their own personal delusions. Anything we write is unlikely to affect them much.

6. For self-fulfilment. This one is slightly off-kilter. We require the self-fulfilment of writing, but most writers I know are rarely happy with what they put out there and constantly bemoan how crap they are and how they wish they were better. I’m like this. We’re all a bunch of fragile little flowers.

5. For the fame. There are a handful of uber-bestselling writers that you might recognise if you passed them in the street, but not many. Have a look along your bookshelf and think about how many of those names have a face attached in your memory banks.

4. For health. Sitting in a gloomy room hunched over a computer, spewing forth imagination from the deepest recesses of your mind. Not exactly a jog along the beach, is it.

3. For a social life. See above. I have to admit that there’s a vibrant community among genre writers in Australia, and presumbly elsewhere in the world. I’ve got some great friends that I’ve met through being a writer. We only tend to actually meet a handful of times a year, though, at conventions.

2. For the satisfaction. You’ll never be happy with what you achieve as a writer. Sell a short story? You’ll wish you could sell to a better magazine. Sell a novel? You’ll wish you got a bigger advance. Got a great big advance? You’ll wish you were higher on the bestseller lists. I’ve never met a writer yet, at any level of success, that is satisfied with their achievements. They’re all mighty happy to have got where they are, but they all want to achieve more. Every one of them.

1. For the money. Yeah, as if this needs explaining. There doesn’t appear to be any. Anywhere. This is the one thing on this list that I’d most like to prove wrong.

There are a handful of rock-star-god-emperor authors out there that prove every single one of these points wrong. People like Neil Gaiman or Stephen King. But for every Neil Gaiman, there’s a million mid-listers struggling to get by. And for every mid-lister like that there’s a million more hard working writers, wishing they had that mid-list level of success.

The truth is that there is only one reason to be a writer. Because you have to. We all do it because we have stories to tell and we can’t imagine not writing them down. If we can sell them, bloody brilliant. If we can sell them and have any kind of effect on people, fucking spectacular! But the single reason we do it is because we can’t not do it. Any other reason and you’re deluding yourself. Don’t say you haven’t been warned.

 

This is a cross-posting from Alan Baxter‘s The Word blog.

Authentic Writing

Self-publishers start out as writers, then become authors. Some people are natural writers, but the rest of us need help from time to time.

One of the best ways to connect with readers is when your writing is authentic, material that comes right out of your own experience. Although many of these resources are aimed at nonfiction writers, fiction writers need authenticity too.

It seems to me that as writers, we need to learn to draw on our deepest resources, the essential traits that define us. Writing is a creative expression that allows each of us to communicate from our unique vantage point our own view of the world. Whether we’re describing a scene from memory, the details of a scene in a historical romance, or explaining the way geology has formed the landscape, we need the skill to trust our own instincts and write our truth.

When writing is authentic, regardless of its subject matter, it communicates to the reader and draws them into the world the writer has to show them.

Although many of the articles on the blog relate more directly to books and publishing, I try to remember that it’s in the creative act that all our publishing begins. I hope you enjoy these articles.

The community at The Book Designer is an active and engaged one, so I hope you’ll participate by leaving a comment to expand, to reflect on, or to contest what you’ve read. Enjoy!

Writing Technique and Inspiration

Unleash Your Creativity Now: How to Freewrite
How to Get Out of Your Own Way: Suzanne Murray on Freewriting
Car Writer
Creativity—The List of Lists
How Freewriting Saved My Life

Writing Books

Writing for your Life: Old Friend from Far Away by Natalie Goldberg
Writing For Your Life by Deena Metzger
Book Review: If You Want to Write by Brenda Ueland

Writer’s Tools

A Google Toolbox for Writers

The next stop on your publishing journey is Getting Ready to Publish. When you’re ready, continue on.

 

This is a reprint from Joel Friedlander’s The Book Designer.

Final USPS Udate, Twitter, Merchant Circle & More

I’ve received another $55 check from the Postal Service. That brings the total repayment to $110. I’m going to stop with that amount though I’m still owed another $25. I feel lucky to have gotten this much back. For future reference if I ever lose something else in the mail I’ve insured, I now know to keep pushing for a fair payment and have the Washington D.C address to write first.

At last count, I have 40 following me on Twitter and 66 followers. It seems as though I see an increase in followers after I’ve blogged on Book Marketing Network, iFOGO and Publetariat. This last week I picked up Blog Expert, Rachel Karl, as a follower. She said I had a nice blog. I wondered which one she looked at since I blog on eight sites now. Rachel had checked my Twitter site out well enough to let me know that the link to my website under my name wasn’t working. I appreciated the FYI, immediately fixed the problem and tweeted Rachel back to let her know the link works now.

My twitter bio has lead different types of businesses and people with varied interest to follow me. I stated I like writing books, gardening, flowers, fishing and boating. Therefore boat businesses and boaters, flower businesses, gardeners and nature lovers follow me. I thought about not returning the follow or changing my bio if I might be misleading some tweeters, but what I wanted was to promote my books and online bookstore. Most followers must read books so after email notification from followers, I send them a thank you message from Author Fay Risner and mention one of my books or where to buy my books online and my online bookstore. I’ve picked up some authors including Steve Weber, author of Plug Your Book, a book about internet book promoting which has been helpful to me, and he didn’t even know at the time I’d bought his book.

Google Partner Program has decided to make ebooks out of the books in the program if the authors are agreeable. I’ve had my books in the program for awhile but I haven’t finished filling out the forms they needed. August 6 is when they will begin promoting ebooks. Once a month for some time now, I’ve received an email notice about how many of my books were viewed and how many pages looked at. This notice is a way for me to see what genres readers are interested in.

I accidentally came across Merchant Circle on the internet. There is one for every city in every state. If a you come from a small town that hasn’t started using Merchant Circle yet be the first one to start if you consider your book selling a business. Sign up is free. I didn’t think of myself as a business when I began this venture, but last year I published two books at Lightning Source, Inc. I had to fill out tax forms and send for a sales tax permit before Lightning Source would print my books. Since I was considered a business, that lead to me to starting my online bookstore.

The added features on Merchant Circle are from $249 to $39, but I signed up for the free site. Do I expect to sell more books in my area when my town has a population of 600, and everyone knows everyone else. The biggest businesses are the nursing home and the John Deere Implement dealer. Not really, but Google Crawler is working on the site. My blog is picked up by major search engines which extends my reach and will introduce my books to more customers that search the internet like I do. I felt it was worth the effort to sign up for the free package and give it a try.

I had to have a logo so I used a copy of my business card since I’m not good with graphics. An advertisement and a coupon can be made. My coupon states a free book for the sale of one book on the site and a review of my business or the book purchased. The advertisement states that my stories are clean; no curse words or sex scenes. Books written by a Midwestern author with wholesome values.

The results are in for July for my Kindle books sales. With the raise in price, sales went down to about half of what I sold in June, but the royalty went from 35% to 70% so the total royalty amount was about the same. Better news is I’m now selling my series of five mystery books which wasn’t getting noticed before. That gives me encouragement to write Amazing Gracie Mystery number six.

Amazon’s Author Central has sent out emails to authors with an author page to tell them they won’t be able to blog on site after August 15th. They will need to submit a link to another blog they write. I’ve tried linking to another blog before without success, but I’m working on it again.

And finally, I read a helpful article on Publetariat.com that I liked titled The Truth About Typos by Mark Barrett’s Ditchwalk. He said reread what you write at least once. Slow down and concentrate. Don’t publish when you’re tired. Just know that what you’ve written will never be perfect. Sooner or later a typo will survive. If you as a self published author worry about those typos like I do, this would be a good article to read. If nothing else the article made me feel a little better about those dreaded typos that did survive.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

My Fiction Workshop Fortunes

The capacity to tell stories is an accident of birth for me. I was born thinking this way. There was no point in my life when I did not think about stories and causal events, about humorous and dramatic ways in which events could be told, and about how a blank page could be filled with wonder. If I have wandered far and wide, and been driven, seduced or called away from writing in my life, I have always returned to a string of authorial stepping stones that connects my past with the future before me.

Actually becoming a writer — by which I do not mean a professional, but rather a practicing writer — is a combination of accident and intent. The more things go in your favor, the easier it is to harness gifts and put words to a page. The more things go against you, the more you must overcome. Whatever obstacles I’ve faced in life, I was born with a number of storytelling gifts. I also happened to be born and raised in a town that is home to a school that values fiction writing. That I neither new nor cared about these things until I went to college is yet more evidence that the fates were being kind.

My Home Town School
By nature I am not a particularly adventurous person. I have tended most of my life to look before I leap, even when others have counseled that he who hesitates is lost. So it should not come as a surprise that when I finally decided to go to college, after considerable academic carnage in my high school career, I had no thought of going anywhere except to the school in my home town. It wouldn’t have mattered what college it was, or what town I had been born in: that’s what I would have done at that point in my life, and probably for a decade after. (It’s true that my grandmother, father, mother, aunt and uncle also went to the same university, but that’s not why I went. I went because it was familiar and close.)

That I was born in and grew up in Iowa City, Iowa, is an accident. That Iowa City is the home of the University of Iowa, which is the home of the Iowa Writers’ Workshop, is also an accident. I planned none of it, yet when I finally decided to wade into storytelling, after more academic carnage in college, the Workshop was there.  

Now, if you remember nothing else about this post, please remember this: I do not have an MFA from the Iowa Writers’ Workshop. I have a Bachelors’ degree from Iowa, and all of the following relates to my undergraduate experience. That the process I went through, and even the level of instruction I received, was commensurate with the graduate workshop, is a blessing, not a license. Whatever an MFA is worth or means, I don’t have one.

My Fiction Workshops
When I went to Iowa the undergraduate offerings were pretty much as they are now. The first class I took, Fiction Writing, was a class you simply registered for. After that I submitted stories to the Undergraduate Writers’ Workshop each semester, and was fortunate to be accepted each time I did so.

Here are the people who taught the six workshops I attended over three years:

  • Leigh Allison Wilson — MFA student and Flannery O’Conner freak, who would go on to win the Flannery O’Connor Award for short fiction the following year.
  • Jack Leggett — the director of the Workshop at that time.
  • Hilma Wolitzer — an award-winning novelist who just recently dipped her toe in the cyber sea. (Stop by and say hi!)
  • Bob Shacochis — a writer’s writer, and at that time the most recent winner of the National Book Award for first fiction.
  • Rust Hills — long-time fiction editor of Esquire magazine, and a person about whom I will have more to say in an upcoming post.
  • Jack Leggett

Looking back, that’s an absurd list of extremely talented people. To me at the time, however, they were almost ancillary to the process — by which I mean the nightmarish process of risking my ego, identity and life in order to determine whether I had any capacity to tell stories. Because somewhere along the line that became more important to me than anything else.

The Workshop Environment
With all that literary firepower floating around, and with the Workshop’s storied history as a backdrop, you might imagine that I was exposed to all kinds of secret handshakes and rare literary knowledge. You might also imagine that the environs of the Workshop were teeming with publishers and agents looking to scoop up the next award-winning breakout star, and I’m sure there was some of that. At the undergraduate level, however, and even at the graduate level, almost all of the conversations I was privy to were about craft.

And I’m not just talking about the students. Of all the workshop leaders listed above, I cannot remember any of them talking about literary trends or publishing deals or bullet-pointed solutions. There were no classes on pitching ideas or writing query letters or figuring out how to please the gatekeepers of the day. There weren’t even discussions about how hard it is to write, because every single person there — at every level — took that as a given. (There’s no point grousing about the emotional trauma of writing when everyone in the room is going through the same hell.)

So what did all these people talk about? They talked about craft. They talked about the stories that were being workshopped on their own merits, not relative to what anybody else was doing at the time. They talked about whether or not each author hit what they were aiming at, and why that was the case. They talked about how some of what a writer writes comes from a place that no one can control, but once it’s on the page it’s the writer’s responsibility to shape it and make it work harmoniously.

We all wanted to be effortlessly great, but those teachers never talked about writers who were effortlessly great or profound or genius. They talked about editing and cutting and tightening and focusing and killing darlings, because they knew that there never has been, and never will be, a writer who is effortlessly great.

My Father
I had a difficult relationship with my father, for reasons I think anyone would understand — chief among them abandonment. After I had been writing in college for several years, and had been in the Undergraduate Workshop for a year or so, I happened to talk with my father about the Workshop and about my interest in fiction writing.

Now, my father had his own history with the University of Iowa, some of which I knew about second-hand through my mother or family friends, but nothing I knew about directly from him. So when he told me that he had been in the Writer’s Workshop himself, back in its early days, I was neither surprised by the fact nor surprised that I had not previously heard about that part of his life.

As we talked it turned out that not only had he been in the workshop, but one of the people in the workshop with him was Flannery O’Connor. It also turned out that Flannery O’Connor was incredibly shy and could not bring herself to read her stories aloud when she put them up — as was then the practice.

My father had been a musician and band leader, and because he had a pretty good voice even then (which only got better with age, and alcohol), it turned out that he was one of the people who read Flannery O’Connor’s stories out loud for her. (I later told this to Leigh Allison Wilson, and I still have an image of her rapt and excited face in my mind. That my father’s story made its way to her — to the one person on the face of the Earth who wanted to hear it more than any other — amazes me to this day.)

Now, interesting as that all is, that’s not the happy accident I wanted to tell you about. The happy accident is the fact that I didn’t learn about any of this until I had already invested myself and tested myself in a number of workshops. Because when I say I didn’t have a good relationship with my father at that time, what I mean is that I didn’t like him and I didn’t want to be like him.

Had I known about his fiction-writing past I almost certainly would have decided not to pursue my own interest. So I will be forever grateful that I knew nothing about my father’s history until I had made storytelling and writing at Iowa my own.

The Limits of Luck
In the end, I feel I took full advantage of the fortunes that befell me. I don’t talk about these experiences much because I didn’t work to put myself in that position. I know a lot of writers — both in spirit and by profession — who never had such advantages, but who would have given anything to take my place, and who would have worked like dogs to get there.

I got lucky, and I know it. What luck didn’t and couldn’t do was write a single word I wrote. And I wrote a lot of words.

So whether the fates are smiling on you on any given day, or throwing obstacles in front of you like a tornado tossing trees, remember that you can always write. Even when you think you can’t write, put a few words down. It will give you a new stepping stone to stand on, and bring another within reach. And you won’t have to lean on luck.

 

This is a reprint from Mark Barrett‘s Ditchwalk.

Fear of Success?

Dude, what the f*** does that mean?

That’s what I keep thinking when I hear people drop that line. “Oh, so and so is just scared of success, so they self-jeopardize, yadda yadda.”

I don’t understand what that means.

Or at least I didn’t think I understood what that meant until a few minutes ago.

The Yankee game is on a rain delay so I thought I would sketch out a plan of action to tackle the various projects I have jumbling around in my head. Prioritize, make a timeline, create an outline, do some research, that kind of thing. And then I realized that I have a novel I am about to release any minute now.

What am I doing working on other projects — juggling several of them, in fact — when I have a life-sucking day job, two toddlers, a commute from hell, and Back(stabbed) In Brooklyn to release? Since my last book’s promotion was brought to a screeching halt due to circumstances beyond my control, I owe it to myself to push Back(stabbed). So then I thought, am I that scattered, or am I really just trying to escape what could be a disappointing, anticlimactic release? Or is it the other thing — that fear of success thing?

For those of you who know what my last book was about (the young me), you’ll recall that it was a series of goals that I set which I met, and became disoriented after having met the goal. It’s kind of disappointing when you set out to reach what you tell yourself is a lofty expectation, and then you get there and it’s not so fabulous.

So perhaps it’s not a fear of “success,” in its immeasurable form, but a fear of continued disillusionment. Or, worse, (and this is where you say, babes, go see a shrink), an inability to feel satisfied not just with my own work but with its acceptance in the world.

So what does this all have to do with writing? Because it is a tremendous emotional and personal investment in our work and while we rely on external validation to a certain extent, much of how we feel about our work is measured on an internal scale. I write because I like to tell stories. I feel personal satisfaction once I’ve read the story I’ve written. I am proud of a lot of the stories I’ve written. But I cannot help but to put my work on a larger scale with the hopes that I’ll find gold at the end of the rainbow. Part of that desperation is due to the fact that the gold is simply unattainable.  It is like asking to live in bliss, to be able to support my family and writing.

Well, girlie, this life doesn’t work that way (for me, at least). My fear of success isn’t the problem so much as my expectations to win over fans and readers, adulation, demand, and my overwhelming desire to have the freedom to start any project I want. In order to really hit the next level as I want, I have to take some serious risks and just focus. I realize that I probably am not willing to risk what I have now (lame) in order to pursue what I really want. I did that. 29 times. And failed.

Projects I would like to get off the ground:

  • Sports Blog – http://TheIntentionalWalk.wordpress.com (this is live, but sucks a little bit. need graphics.)
     
  • Freelance articles and interviews with sports figures
     
  • Maggie & May full length novel (4 chapters done)
     
  • Jean-Baptiste Foulon is a Brilliant Liar full length novel (3 chapters done)
     
  • Screenplay for Back(stabbed) In Brooklyn and set up some major meetings to get it produced
     
  • Find an excellent food photographer and publish Intuitive Cooking cookbook (manuscript is complete)
     
  • Biography of Jay-Z (alternatively, a story or novella about a fictional character attempting to write a biography of Jay-Z.) Not started yet.
     
  • Launch Back(stabbed) In Brooklyn with more readings and appearances (1 appearance scheduled, here on August 22 for Katelan Foisy’s book release party)

Can I do it all? Check back to measure my progress. Nudge me, will ya? Thanks.

 

This is a reprint from Lenox Parker’s Eat My Book.

How Publishers Can Prosper When Books Go Digital: Seth Godin’s Vision

This article, by Doug Toft, originally appeared on his Posterous blog on 7/29/20. It is reprinted here in its entirety with his permission.

Seth Godin gave a mind-blowing talk to independent book publishers in May 2010. Following is a summary for you.

Five traditional functions

Traditionally, says Godin, book publishers have done 5 things:

  • Curate by picking books to publish.
  • Produce by editing manuscripts and manufacturing physical books.
  • Take financial risks by acting as venture capitalists for ideas and hoping that the books with those ideas will catch on.
  • Distribute books and compete for scarce shelf space.
  • Promote by publicizing, advertising, blogging, spamming, and otherwise getting the world to notice their books.

 How not to respond

The presence of ebooks and digital distribution upends that business model. How can book publishers respond?

For a path to avoid, Godin says, look at the record industry. It is essentially dead.

Record companies used to have a perfect business. Radio stations and MTV promoted their products for free. Record stores existed on only to sell their products. Vinyl albums wore out and needed to be replaced. If I lent you an LP and never got it back, I bought a replacement.

Then CDs and iTunes changed the rules of the game. And how did the record companies respond? By suing their biggest fans.

Right now, the big book publishers are preparing to respond in a similar way.

How the traditional publishing model changes

Consider what happens when book publishing goes digital:

  • Production and distribution of physical products is no longer needed. Books exist as bits and bytes that you download.
  • Publishers reduce their financial risk. They don’t have to buy paper, print books, put them in trucks, ship them to stores, and accept returns.
  • Shelf space is no issue. Amazon has infinite room for ebooks.
  • Promotion via traditional publicity and advertising fails. There’s already too much competition for consumers’ attention across too many channels.

So, of the 5 traditional functions of book publishers, only 1 remains. That is curation—picking manuscripts to publish.

Lead a tribe

In addition to curating, smart book publishers will also:

  • Create a tribe.
  • Lead that tribe.
  • Connect the members of the tribe.

For example, suppose that your specialty is publishing books about the American Civil War. Think of your readers as a tribe of people who share a passionate interest in that topic.

These people read your blog. They download free content from your website. They come to your conferences to meet each other. They give you their contact information through your website, and they subscribe to your email newsletter. You have permission to market to them.

As the leader of this tribe, you can call up the leading historians of the Civil War and tell them that you want to publish their next books. And they would fools to say no.

In addition, you don’t have to hunt so hard for new authors. They emerge spontaneously from the ranks of your tribe.

The new model in action

The above is a hypothetical example. Yet there are real people putting these ideas into action.

One is Scott Adams, cartoonist and creator of Dilbert. Early on, Adams published his email address on his cartoons. He built a list of readers and started sending them a newsletter.

Now, whenever Adams publishes a new book, he lets his tribe know. And he hits the best-seller lists.

Curvebender Publishing also leads a tribe. It publishes a $100 deluxe edition of Recording the Beatles: The Studio Equipment and Techniques Used to Create Their Classic Albums. The first printing of 3000 copies sold out after one week.

Turning it all around

In summary, as a book publisher you are no longer in the business of finding readers for your writers. Instead, you find writers for your readers.

The bottom line: Treat readers as an asset. Find out who they are. Work for them. 

So, what do you think? Is Godin’s vision on target?

 

 

Screenplay Writing Interview II with Shannon L. Arrant

I started reworking my 2nd mystery, Firebug, into a screenplay. Initially I am changing over to present tense and cutting out unnecessary verbiage. Once I do all that, then I’ll have to look at what’s left with an I to cutting or cutting back. Now, as promised, here is the second installment of my interview with Shannon.

What are some tips to help improve a writer’s screenwriting?
The first is to accept that novels and screenplays are two completely different things. Screenplays have a set format that is the standard industry wide. If you want to be taken seriously as a screenwriter and don’t want to film your script yourself, it is imperative that you use the proper formatting.

There are many different screenwriting programs out there that will handle the formatting for you. Final Draft (www.finaldraft.com) is the most popular however it’s expensive. I personally use Celtx (www.celtx.com). It can handle formatting for screenplays, stage plays, audio plays, and even comic books. It formats perfectly. If you decide to produce your screenplay yourself, it even allows you to track all aspects of a production from start to finish. Best of all, it’s free!
A word of caution, though: Just because you’re using a software, it doesn’t mean the onus isn’t on you to understand how to use the many screenwriting elements correctly. No amount of proper formatting will save you if you don’t know how to use Flashbacks, Voice Overs, Parentheticals, etc … correctly.

Perhaps the biggest tip I can give any screenwriter is to know where you’re going before you even begin. Take the time to create an outline of your main plot and all your subplots. The best way I’ve come across of doing this is to use scene cards. A scene card can be an index card, a piece of paper, or even a page in a notebook or Word document. These are such wonderful tools, I’ve even taken to using them in my novels as well as my screenplays.

This is what one of my scene cards for my screenplay ‘Sisterhood of the Sword’ looks like:

Location – Tavern
Time of Day – Night
Characters – Maria, Catarina, Nohemi, Villagers

Description/Goal of the Scene –
The Villagers have assembled to attempt to figure out what to do. Maria is adamant about standing and fighting. Catarina wants the women to pack up and run. Nohemi isn’t certain what to do but she knows they need to do something. Through a passionate speech, Maria manages to sway the Villagers and Nohemi to her point of view. Catarina leaves the meeting, upset that no one saw her point of view and worried about the women.

Important Dialogue (optional) –
Catarina-“Maria, you have nothing to lose.”

Maria-“I have nothing to lose? How can you say I have nothing to lose? I have everything to lose! My honor, my dignity, my life…I stand to lose it all, just like the rest of you. True, I am a widow and I have no children. But that doesn’t make me any less of a woman! My farm, my life is here, in this village…just like all of you. We all have everything to lose. And that, that is why we must stand and fight.”

Villagers: *mutter amongst themselves, nodding, agreeing with Maria*

Nohemi: “She’s right. Maria is right. We have to stay and fight.”

Catarina: “Nohemi, how can you say that? What do you know of war?”

Nohemi: “I know the day after I was wed my husband was called off to fight in one. I know one is coming to me. That is really all I need to know. Whether I like it or not, whether I know anything about it or not, war is coming for me…and the rest of us. I know I need to do something. I know that I am choosing to fight because I believe what little I have is worth fighting for.”

Catarina-“You are all crazy. None of you have any idea what you are getting yourselves into.”

Here’s the actual scene I wrote based off the above scene card:

INT. TAVERN – NIGHT

The tavern is small and homey looking. A bar is at the back
of the room. Mismatched tables and chairs are spaced
throughout the room.

The Villagers are crowded into the small space. Every chair
is filled. Women stand against the walls. THE TAVERN
KEEPER’S WIFE moves through the crowd, filling up mugs from
a pitcher.

The air is tense. The Villagers mutter amongst
themselves. Maria sits at the bar, looking
morose. Catarina comforts Nohemi as best as she can at a
table in the corner.

INEZ stands up from her seat. Inez is a young woman, in her
mid 20s. She has a fair complexion with blond hair and
brown eyes.

INEZ
What are we going to do?

Inez’s question causes some of the other Villagers to speak
up, asking the same thing. Maria turns from the bar to face
the rest of the room.

TAVERN KEEPER’S WIFE
What can we do? Our husbands are
gone.

The Villagers mutter nervously amongst themselves.

INEZ
I’ll tell you what we can do. We
can run, that’s what.

Some of the Villagers nod and mumble in agreement.

Maria speaks from where she sits at the bar. Her voice is
quiet, but it cuts through the room, silencing it.

MARIA
We can fight.

Catarina looks up in alarm.

CATARINA
What? Are you mad?

Maria stands up.

MARIA
Hell yes, I’m mad! My sister was
brutally murdered!

CATARINA
That’s not what I meant.

MARIA
I know what you meant,
Catarina. My answer is still the
same. We need to fight.

Catarina stands. The Villagers watch the two uneasily.

CATARINA
We need to run. Pack up what we
can, burn the rest, and run. We
can head to the coast; to our
husbands. From there we can tell
the King what’s going on.

Some of the Villagers nod their approval. Others look
uncertain.

MARIA
What if these men pursue us? What
then? Your father said they were
coming for revenge. We know what
they’ve been doing to villages they
have no real grudge
against. There’s no telling what
they will do to us. We have to
make a stand. We have to
fight. It’s the only choice we
have.

CATARINA
Maria, you have nothing to lose.

MARIA
How can you say that? I have
everything to lose! My honor, my
dignity, my life… I stand to lose
it all, just like the rest of
you. I may be a childless widow
but that doesn’t make me any less
of a woman! My farm, my life is
here, in this village… just like
all of you. We all have everything
to lose. And that, that is why we
must stand and fight.

The Villagers mutter amongst themselves. They nod in
agreement with Maria.

Nohemi speaks up quietly from where she’s seated near
Catarina.

NOHEMI
She’s right. Maria is right. We
have to stay and fight.

CATARINA
Nohemi, how can you say that? What
do you know of war?

Nohemi stands. She looks Catarina in the eye.

NOHEMI
I know the day after I was wed my
husband was called off to fight in
one. I know one is coming for
me. That is all I really need to
know. Whether I like it or not,
whether I know anything about it or
not, war is coming for me… and
for the rest of us. I know I need
to do something. I know that I’m
choosing to fight because I believe
what little I have is worth
fighting for.

More and more of the Villagers nod in agreement with Maria
and Nohemi. Catarina looks around the room in complete
disbelief.

CATARINA
You are all crazy. None of you
have any idea what you are getting
yourselves into.

MARIA
Be that as it may. We still
believe we need to make a stand and
we shall.

Catarina casts one more look around the room before simply
shaking her head. Pushing through the crowd, she heads for
the door to the tavern.

From this you can see how the scene card gave me an excellent starting off point. I knew what I needed to accomplish in the scene before I even began it and was able to flesh it out from there as I wrote.

The average – screenplay will have anywhere from 45 to 55 scene cards. I find it’s best to start with around 50, just in case you think of any scenes as you’re writing that need to be added or moved around to make the plot and pacing of the screenplay flow better.

 

This is a cross-posting from Bob Spear‘s Book Trends blog.

The 70 Per Cent Solution

By now you’ve probably heard all about Amazon’s new 70% royalty option for authors and publishers who release Kindle books through the Amazon Digital Text Platform (DTP), and many of you who have Kindle books in release may have already opted in for the higher royalty. But there’s a major gotcha here no one seems to be talking about.


No, I’m not talking about the ‘delivery price’ factor, which dictates the fee Amazon will hold back on your 70% royalty Kindle book based on the book’s file size. Despite all the panic-mongering on that point, and all the worry about whether Amazon may choose to increase that fee at some point in the future, I think it’s really no big deal. What I’m talking about is this little nugget from the terms of the 70% offer:

"Under this royalty option, books must be offered at or below price parity with competition, including physical book prices."

What this means is that if your book is being offered anywhere else, in any format, at a lower price than the price you’ve listed for your Kindle book on Amazon, Amazon will reduce your Kindle book’s list price on Amazon to match the lowest price at which your book is being sold elsewhere. You’ll still get your 70% royalty, but it will be on that lowest price. It’s kind of hard to extrapolate all that from this one-liner in their terms, but I’ve learned it the hard way.

When I opted in for the 70% royalty and raised my Kindle book prices to $2.99 on Amazon to qualify for the program, I didn’t remember my ebooks were being offered on Smashwords and Scribd in non-Kindle formats for $.99. I didn’t realize my error until I was reviewing a sales report a couple of weeks later. So I immediately changed the prices on my Smashwords and Scribd editions to $2.99, and waited for Amazon to catch up. And waited. And waited some more, as every single day, I lost royalty money on every copy sold.

After a week I contacted DTP support, and it took another week to get their conclusive response: that my ebooks were still listed on Barnes and Noble’s website at a price of $.99. See, B&N is among the expanded distribution resellers which carry Smashwords books when the author of the book in question has opted in for expanded distribution on the Smashwords site—which I had. Even though I changed the prices of my books on Smashwords, it can take weeks, many weeks, for those changes to propagate out to all the expanded distribution resellers. This isn’t Smashwords’ fault or doing, it’s just the reality of waiting for outside companies to make database changes according to whatever processes they have in place. And like most things in mainstream publishing and bookselling, it’s a very, very slow process.

So it actually would’ve been wiser for me to stay out of the 70% royalty option until after I’d raised my book prices outside Amazon and waited for those changes to propagate across all distribution channels. Since I didn’t, all I can do is either stay with the 70% on a $.99 pricetag while I wait however long it takes for B&N to catch up, or change back to the 35% royalty option so Amazon will only base my royalties on my Amazon prices.

I chose the latter, but it’s still going to cost me. You see, every time you change the price on your DTP Kindle book, or your royalty option, or pretty much anything else about it, you are forced to "re-publish" that book before your changes will be applied. Re-publishing makes the book unavailable for purchase for a minimum of two business days, and sometimes when you re-publish, the book gets stuck in a ‘pending’ status. When that happens you have to contact DTP support to resolve the issue, all of which means more days your book is not available for sale. When I re-published to opt in for the 70% royalty, my books all got stuck in the ‘pending’ status; one of them was unavailable for purchase on Amazon for seven calendar days.

Today I started that clock all over again, and I am again running the risk of my Kindle books getting stuck in ‘pending’ status—all just so I can get back to the 35% royalty option.

Now, don’t misunderstand me. I am not saying this is all Amazon’s fault, nor that any of it is Smashwords’ or B&N’s fault. All of my lost royalties in this are ultimately the result of my original oversight.

However, I DO think Amazon should be a little clearer about the full implications of their "price parity" policy, and the importance of matching your Kindle book’s price across all resellers—including expanded distribution partners—before opting in for the 70% royalty. I also think the DTP should not require re-publication of a Kindle book when the author/publisher wants to make changes only to its price or royalty option. Why is it necessary to take the book off the virtual sales shelf for these things?

Here’s hoping I don’t get stuck in ‘pending’ again.

 

This is a cross-posting from April L. Hamiton‘s Indie Author blog.

7 Links That Will Make Editing Your Work Easier

As I work my way through Darren Rowse’s 31 Days to Build a Better Blog, I decided to take on his earlier challenge to write a post with seven links. Since this post was originally going to be about critiquing or editing, I went with seven links on that subject. Without further ado, here they are:

 
  1. Critters Makes for Better WritingDon’t let the title fool you. It’s not about household pets. This post about finding someone to give you honest feedback on your fiction.

  2. Sandwich Critiquing this is perhaps my favorite post, giving you a helpful technique to use when you are asked to critique someone else’s not-so-perfect manuscript.
  3. Editing With or Without a Budgetmore helpful tips on how to use money to learn how to edit.
  4. Blogosphere Trends + Handling High Word Counts this is a great guest post on Problogger by Kimberly Turner on how to trim the fat in your writing.
  5. When Editing & Critiquing, Check Your Personal Opinions At The Door the title says it all. A great post by April Hamilton of Indie Author.
  6. POD People Scares Me I love this title, but that’s not the only reason I chose it. Find out why editing is possibly the most important thing you can do before sending your manuscript to the publisher or POD (print-on-demand) company.
  7. The Art of Critiquing receiving criticism is difficult, especially when the person giving it doesn’t give you helpful details you can actually use to improve your work. This post will get you thinking of specifics to address when giving criticism to someone else. 

Editing your work, giving and receiving criticism, it’s all part of the process. Knowing how to do it makes it all the easier to move on down The Road to Writing.

 

This is a cross-posting from Virginia Ripple‘s The Road to Writing.

The New & Improved The Creative Penn: Resources Galore, Now Easier to Find!

New Resource Pages: Writing, Publishing, Book Marketing

Amazingly, [The Creative Penn] now has nearly 400 posts and nearly 3000 comments and I get emails every day with questions, so I thought it was time to add some better navigation options. I want this to be a really useful site for all who visit!

So, I have added a new Resources page that has links to my main content. It includes:

Writing – including FAQ like ‘How do I find the time to write?’ as well as creativity ideas, tips on how to write your book if you are just starting out, the psychology of writing and genres.

If you are writing a novel, you might like the page I have done tracking my own progress through my first novel, Pentecost.

Publishing – includes the publishing quadrant of traditional publishing, self-publishing, print-on-demand and digital publishing with ebooks.

Book Marketing and Promotion – includes author branding and platform building, blogging, social networking, podcasting, video, speaking, and other strategies including press releases, TV, radio and more.

Basically, I have found the best posts from the blog including top podcasts and included them on one easy page for reference per topic. I appreciate any comments on other questions you might have that are not answered there, and I will keep adding more info for you.

If you do enjoy the articles and podcasts on this site, please click here to sign up for free updates by email whenever a new post is published.

This is a cross-posting from Joanna Penn‘s The Creative Penn.

I Like Customer Reviews

In a previous post I wrote about a review I requested from Charlie Courtland for A Promise Is A Promise from my Nurse Hal series. Charlie is the author of Dandelions In The Garden and has a book review website: http://www.bitsybling.wordpress.com. I appreciated her good review and the fact that she put it on Amazon and www.goodreads.com, where it could be seen by [many] people.

According to Steve Weber in his book Plug Your Book, Amazon has some regular customers who offer reviews on every book they read. One negative review can hurt sales. He says keep asking for reviews. The more often your book is reviewed, the less likely a minority opinion can dominate. Numerous authentic reviews lessen the chance that a single review can overtake and monopolize the Spotlight position.

Think about it. Reviewers have likes and dislikes when they pick a book to read. That may play a factor in their reviews. Plus, their intention is to review the book, so they’re naturally watching as they read for what they want to say. What would be great is to see more positive customer reviews on Amazon, but how do we go about getting buyers to respond? I want to know what people who buy my books think of them. Most book readers aren’t reading a book to find mistakes, but to be entertained. Those are the buyers most likely to leave a good review. Anyone who has bought an item from Amazon knows if you don’t leave a review in a certain amount of time, you get an emailed reminder. That means the book buyers don’t just forget. It’s always possible they didn’t like some of the books well enough to write a positive review so they decided not to write one at all.

As far as my books are concerned, I’ve gotten good reviews from ebay buyers and private sales. These are the buyers I was referring to who read my books for the entertainment value. I always make a point to ask buyers for a review so I’ll know how they liked my books. Most of them are glad to comply and all the reviews have been good. I know they aren’t just saying that. They like my books well enough that they want to buy another one.

I thought about how well my ebay buyers respond, and I had to wonder what was the difference between ebay and Amazon buyers. Maybe it has something to do with the reviews left by the experienced reviewers. Most book buyers couldn’t measure up to those detailed critique reviews with one of their own. Maybe buyers don’t know how to write a review they think would be all right. I can tell you from firsthand experience, I’m not good at giving a constructive review. When I was active on http://www.authonony.com I submitted Christmas Traditions and A Promise Is A Promise to get the opinion of other authors. Their reviews and thoughts were very complimentary and detailed, but I found it hard to review their books as well as they did mine. What I know for sure is I either like the books or don’t, and that’s based on the genre and the story in the books I like to read.

I write books I hope are stories people will like to read. These books make you laugh out loud sometimes, describe characters that remind you of someone, and you miss them when the story ends. Those are not my words, but words my customers have used to describe my books. So why is it so much easier to get ebay and private customers to give me positive reviews than it is to get them on Amazon?

Perhaps, there is another simple answer besides knowing how to write a review. On Amazon, customers don’t have contact with the author of the books. Sales are impersonal business transactions. On ebay and private sales I can reach out to customers to add the personal touches to my sales so they get to know me. I sign my books for buyers. I have their email addresses so I can let them know the book had been sent so they can watch for it, and I tell them I appreciate their business. I ask for a review, if they have time to contact me, after they read the books. I think they respond back, because I reached out to them. Many of these buyers have become my email pen pals. They email me to find out how soon another book will be published. I have email addresses on a mailing list so I can notify buyers when a book is for sale. I’ve never been a fan of mass emails. That to me is very impersonal. I know the process takes time, but I email each buyer one at a time. Besides, that way I can visit with many of them. Some of these buyers email me once in awhile to just to say hi. Makes me feel blessed to get to know so many wonderful people in the United States.

With this all in mind, I started two new discussions under Christmas Traditions in the Kindle bookstore on Amazon. The first one explains that I have decided to put my books on Kindle and that I hope the buyers like this book. There’s a short explanation about the use of Old English pronouns, because my book is a historical fiction. The second discussion is Reviews Needed For Christmas Traditions. Since I have sold many of these books on Amazon, I asked if the buyers could give my book a review. I explained I didn’t want or need a detailed review like the experienced reviewers give. It would be great if they could click one to five on the stars and just say they liked the book. That would be enough to encourage other buyers to give my books a try. Now I’m hoping that the customers find the discussion and read it.

I added three sample reviews for Christmas Traditions-An Amish Love Story from other buyers to give them an idea what I’m hoping for:

I had a hard time putting the story down. It has some interesting twists and turns as we follow the customs and false pride of the characters.

You are so descriptive. I felt the little thread of hope Margaret felt, but she didn’t see.

I enjoyed this book very much. You sure made the characters come to life and what a sweet love story you have told. I wondered if you may be thinking about writing a sequel to this book.

What more could any author ask for when the book is already published and in the bookstores? By then it’s too late for a detailed, constructive review if it’s not positive. Reviews as simple as the reviews above show other buyers the books are worth reading for the entertainment value of each one. So book customers on Amazon or other sites: speak up and let your favorite authors know how you feel about their work. Your opinion not only counts with other consumers, but it matters to the author.

 

This is a cross-posting from Fay Risner‘s Booksbyfay blog.

What I've been up to, these past three or four months….

I’ve been trying to earn a living. Not the best of times for watching a bank account fatten, as I’m sure you all know. We also lost our companion Obie, our best buddy for 18 years. Being cat-less and sad only lasted a month, then we adopted three shelter kittens, so I’m back to up-to-my-elbows and then some.

Meanwhile, I began actually getting some notices of royalties paid on my first book, The Red Gate, which while not really paying any bills…yet…still feels better than no sales at all.  For an all-too-brief time, my Amazon ranking rose to the mid-600Ks, then of course, pluymmeting like a stone back into the 1-2M, but it was a shining moment. I guess I’m easily amused. Then there were reviews…A few months back, I recieved a review on Amazon — about the same time my book turned up on Barnes & Noble — that rocked my world, but not in the good way. 

The reviewer gave it 5 stars, believe it or not, then told the crowds, er ah, the one or two that happened to read it, all about the typos and writing errors in it. OHMYGODNO! I checked, and sure enough, a proof had been mixed up, and a bad re-format had been approved. Such being the lot of the unwary Indie Author,  I rushed to correct it all, and got the revised copy to press in a record of late-night toothy grinding. But some damage had been done. Oddly enough, the review was closed by the reviewer stating how enjoyable the read was and that he looked forward to the sequel. Go figure.  I tried to replace all the bad copies with good new coipies, but I figure there must be some old crappy ones still out there, so if anyone buys one on Ebay, it will probably be one of the early releases before I caught the…sob…reformatting issue. 

What I have been doing, with all the extra time on my hands is write.  I’ve been writing like a demon was sitting on my back, which is what it feels like to have three Works in Progress swimming around in your brain. Simultaneously. 

To sum up, the (insert highly acclaimed, long awaited, etc.) sequel novel, The Gatekeepers — pun might be intentional — will be out towards the end of next month, and the next book after that is about 3/4 finished.  This is, of course, the best of the lot, having learned the hard way the first time around!  Sometimes, all the free and otherwise obtained advice in the world is not as good as screwing up in a big, ugly way. Having doe so, now I’m duly chastened and more diligent when it comes to my pre-publication checklist. It now includes several beta-readers of pre-Pub proofs.

 

It Isn't Wise to Draw Lines in the Sand That Ultimately Can't Be Defended

This post, from Mike Shatzkin, originally appeared on the Idea Logical Blog on 7/25/10.

Apologies in advance for a much-longer-than-usual post.

It is not like the publishers haven’t seen the ebook royalty fight coming. On a panel he and I were on together in March of 2009, John Sargent, the Chairman and CEO of Macmillan, identified ebook margins as the critical issue for publishers going forward. Even though ebook sales at that point were financially insignificant and the growth surge that we’ve seen in the past 15 months wasn’t yet evident, Sargent expressed the belief that ebooks would be the future and that publishers had to be diligent to preserve their margins in the digital environment.

There are three moving parts to the publishers’ margin equation for ebooks.

The one that I think Sargent was thinking most of at that time is ebook pricing. If “misguided” publishers or market forces drive down prices a great deal, that could threaten publishers as sales migrate to digital.

The second one, which was then and remains today a focus of publishers, is the potential consolidation of sales channels so that power moves from a multitude of publishers to a small number of, or perhaps a single dominant, point of contact with the customer. Until the Nook came along from B&N last winter and the iPad from Apple in the spring, Amazon and Kindle looked dangerously close to being able to dictate both pricing and margin in the ebook supply chain.

And third, of course, is the amount of the consumer spend that is taken by the authors: the royalty.

The ebook pricing and channel consolidation issues have been front and center for the past year, ever since Dominique Raccah of Sourcebooks put “windowing”, which had been tried before for ebooks, in the spotlight as her solution to the perceived damage deeply discounted ebooks could do to print book sales, particularly of the hardcover edition. After she announced that she was holding back the ebook for Bran Hambric, similar announcements came from other publishing houses. At that time, only a year ago, Amazon was the dominant ebook vendor with Kindle sales amounting to 80% or more of the ebook sales for narrative trade books.

But the introduction of Barnes & Noble’s Nook device began to eat into Amazon’s hegemony last winter as 700 B&N stores started pushing a Kindle-type experience on their millions of customers. Then, in April, Apple introduced the iPad and changed the game two ways.

First of all, their tablet computing device, which can serve as a larger-than-a-cellphone screen for an ebook reader, started adding tens of thousands of new device-equipped potential book customers every day!

But along with the device competition, the iPad and its iBooks platform added a new business model called Agency. And, under Agency, the pricing of ebooks at retail theoretically becomes standardized across the web, not subject to discounting by individual retailers. This visibly upset Amazon, which appeared to pick a fight with Macmillan over the terms. It looked to those of us with no inside knowledge of their conversations to be an attempt to bully publishers to give up the Agency idea. In retrospect, this was perhaps a bad fight to have picked. Amazon’s threat was to stop selling the print editions of titles from those publishers who sold ebooks on Agency terms. Since five of the top six publishers were moving in that direction, and none of them blinked, Amazon had to, in their own words, “capitulate.” (On the other hand, we are not aware of any other publisher, beyond the Big Five, to whom they also capitulated, so the final score on this fight isn’t in yet.)

So it would seem that the big publishers have solidified two of the major components of their ebook margin. With their help, consolidation in the ebook channel has been reversed and they’ve taken critical steps to control prices to the consumer, while ebook sales have continued to rise at an accelerating pace.

But there remains this tricky question of royalties.

Read the rest of the post on the Idea Logical Blog.