advertising

Quick Link: How to Set Up an eBook Ad with Amazon Marketing Services

by

Quick links, bringing you great articles on writing from all over the web.

Did you know you can set up ads for your ebook with Amazon Marketing Services? I didn’t. But at Indies Unlimited, Melinda Clayton walks you through step by step.

~ * ~

How to Set Up an eBook Ad with Amazon Marketing Services

Amazon Marketing Services Logo 2017by Melinda Clayton

A few months ago, KDP opened up Amazon Marketing Services to all eBooks, not just the ones in Kindle Unlimited. Setting up an ad is a relatively simple process, although it can look intimidating in the beginning.

Today, I’m going to walk you through how to set up both types of advertising.

First, go to your Reports page in KDP and click on Ad Campaigns (red arrow below).

Amazon KDP Reports-dashboard
Click to enlarge

You’ll be taken to a screen that gives you the option of creating a new campaign (red arrow below).

New advertising campaignClick “New campaign,” and you’ll be taken to a screen to choose whether to do a Sponsored Products ad, or a Product Display ad (see red arrow below).

Read the full post on Indies Unlimited

~ * ~

If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.

What the Art of Storytelling Can Teach Us about Marketing

by

This post by Jason Kong originally appeared on The Book Designer on 3/11/15.

If you’re like many fiction authors, promoting your work does not top your list of favorite activities.

Various marketing tasks may seem foreign and difficult. Perhaps you feel hamstrung by a lack of knowledge or confidence. And to top it off, you’re under extra pressure knowing you have to sell to succeed.

The good news? Your perception of marketing is probably worse than the reality. Just because you don’t have an MBA doesn’t mean you’re at the bottom of the learning curve. In fact, you’re in better shape than you realize, thanks to one clear advantage.

Your ability to tell a darn good story.

Yes, it’s true: being a fiction writer makes you a better marketer. All that storytelling experience not only helps you create a better product, but ultimately helps you promote it.

Let’s take a closer look as to how.

 

1. Only the right readers matter

Your words come from a certain perspective, and take place in a particular world. Not everyone will want to be part of what you created.

That’s fine. In fact, that’s great.

Why? Your writing is meant for you, and others like you. There’s no use worrying about those that don’t get it.

 

Read the full post on The Book Designer.

 

So Why is Your Marketing Failing?

by

This post, by Pratik Dholakiya, originally appeared on Jeff Bullas’ site on 12/16/13.

Internet marketers everywhere seem to agree that if you don’t have an audience, you don’t have a future. They argue that if you have to pay for traffic to make money, you’re not just being wasteful, you really don’t understand how the social web works, or where marketing is headed in the years going forward.

Well, I’m going to respectfully disagree. If you ask me, if you want your business to have a future, one audience isn’t enough. The truth is, the most resilient businesses are going to need at least two audiences if they hope to make the most of limited resources to succeed. Maybe that is why your marketing is failing.

Let me explain.

Meet your two audiences

You don’t know it yet, but you actually already have two audiences. The problem is, you’re probably alienating at least one of them. Here’s what I’m talking about:

1. Core audience

These are the people who are completely obsessed with the topic in question. The live, eat, and breath the stuff you blog about. In fact, some of these people will know even more about the topic than you do, at least when it comes to certain aspects of it.

2. Mainstream audience

These people have little or no direct interest in your topic, but they might have some tangential interest in it. For the most part, the only thing they want to know is why any of this should matter to them, and if you can’t keep them entertained, they won’t be hanging around for long.

While your business won’t necessarily die without both of these audiences, let’s just say that without some appeal to both of them, your use of resources will be…less than optimal.

 

Brands that failed to reach both audiences

There’s certainly no shortage of brands or campaigns that failed because they failed to reach both audiences.

 

Click here to read the rest of the post on Jeff Bullas’ site.