author blog

How to Get Traffic to Your Author Website: 30+ Tips for Discouraged Writers

by

This post by Kimberley Grabas originally appeared on Your Writer Platform on 10/8/14.

Sure is quiet out there.

I mean seriously, with a gabillion people online these days, wouldn’t a few even accidentally stumble across your website?

Isn’t it statistically impossible (or at least, improbable) that you should have so little traffic to this darn blog that you’ve spent hours coaxing into existence, one precious post at a time?

What? Offline rejection isn’t enough, now writers have to be rebuffed online, too?

;)

Don’t be discouraged, dear writer, help is on the way!

Building traffic can take time. It’s not always easy to find the people who are interested in your topic and receptive to your point of view, your voice and your style.

Plus, you also need to consider the “share-potential” of your audience. Do your readers have large followings on social networks like Twitter and Facebook? Or better, do they have their own blogs or websites?

Or does your audience (or potential audience) have small networks of the usual suspects: friends, family and a few peers?

Be careful when comparing your growth with the internet gurus. If your target audience isn’t bloggers, businesses or online entrepreneurs, the share-potential of your readers will be much lower – and your growth, therefore, may be much slower.

Consider changing your goal from quickly growing your traffic, to focusing on ensuring that the traffic you are attracting is right for your author blog. You want the traffic you funnel to your site to be targeted, invested and closely aligned with your way of thinking.

And the results you seek – increased book sales, a supportive community, authority and influence in your genre or niche – are not *necessarily* linked to high traffic numbers.

To achieve those results, you must remember that it’s not traffic or “the numbers” that are most important, but building relationships with people that value what you have to say and how you say it. (Although highly targeted traffic + big numbers = the holy grail :) )

The more targeted the traffic you draw to your site, the better your chances of turning visitors into fans.

 

I Know You Want it, But Are You Ready for a Surge in Traffic?

Attracting the right people to your author website is important, but a key ingredient in exponential traffic growth is retaining as many of those readers as possible.

If you don’t stop the leaks, you end up spending a lot more time and resources than you need to.

Therefore there are two components to “getting more traffic”: ready your website and social media outposts to receive visitors AND draw the “right” people to your site. (Tweet this idea!)

You’ll need to focus on both to begin seeing an increase in traffic and to start growing your fan base.

 

Click here to read the full post, which is very lengthy and includes MANY specific tips and strategies, on Your Author Platform.

 

4 Completely Scientific Ways To Know If Your Content Is Compelling

by

This post by Jennifer Miller originally appeared on Fast Company’s Co.Create on 9/23/14.

What makes for compelling art? Any creator who has given half a thought to paying the rent, or achieving immortality, has considered what makes art sell. We know that the notion of quality–the idea that “the best” art and marketing and media reaches the most people–is insufficient to explain what gives some creations mass appeal. So why do people–large number of people–find books, ads, movies and art works compelling? How can we know, ahead of time, what will pique our curiosity and sustain our interest? Jim Davies, an associate professor at Carleton University’s Institute of Cognitive Science and director of the Science of Imagination Laboratory wanted to find out. The result is a theory of compellingness, outlined in his book Riveted: The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe.

Davies’s entry point into what makes art riveting, however, did not start with an analysis of best-seller lists or top-40 charts. He came to the question of compellingness through the one thing in human experience that has inspired passionate feelings (good and bad) in the majority of the world’s population: religion. “Unless a religion is compelling in some way, it’s not going to take off,” he says. “Religion has explanations, stories, rituals, and that all caters to our basic psychological proclivities.” Today, he says, we treat old religions, like the Greek myths, as though they are works of art. “Those were stories that people wholeheartedly believed. Even an atheist can look at stories from Bible and admit that they’re good stories.” So what makes religion, and its compelling counterpart, art, truly riveting? And what impact will that have on the way we create and consume culture?

 

Click here to read the full post on Co.Create.

 

12 Tips for Writing Blog Posts That Get Noticed

by

This post by Jodie Renner originally appeared on The Kill Zone on 7/14/14.

I don’t know about you, but I can’t possibly get to all the blogs I’d like to in any given day. We’re all busy people, so we want to know within seconds whether a blog post will offer anything of value to our hectic lives. And we might even get annoyed at time-wasters that meander or don’t deliver on their promises.

Blogging is a great way to build a community feeling, connect with readers and writers, and get your books noticed. I’m honored and proud to be a member of this award-winning group blog, The Kill Zone, where my fellow bloggers, all savvy, accomplished writers, offer daily value and entertainment to writers, and our community of eager participants enrich every post with insightful comments.

But if you’re just getting started in the world of blogging and want to build a following, the most important thing to remember is that it’s not about you. It’s all about offering the readers value in an open, accessible style and format. A rambling, unclear, too formal, or overly long blog post can be irritating or boring – a turnoff. And can jeopardize your reputation or blog.

 

Click here to read the full post, which includes 12 specific tips with details on each, on The Kill Zone.

 

Should You Blog Your Novel?

by

This post by Nina Amir originally appeared on How To Blog A Book on 7/1/14.

Many novelists feel intrigued by the idea of blogging a book. If they seek a traditional publishing deal, however, they usually have one major concern: If I blog my novel, will a publisher be interested in the manuscript? In fact, nonfiction writers have the same concern.

No matter what type of book you blog, this is a valid concern. For novelists, it’s a larger issue, though.

 

Previously Published Nonfiction Work and Traditional Publishers

Let me discuss nonfiction first. If you blog the first draft of your nonfiction book and then submit to a traditional publisher, that manuscript will be seen as previously published work. However, you will have 25 or 30 percent new content and an edited version to submit (if you follow the plan I propose here on the blog and in How to Blog a Book), so what you present is not identical to what can be found online. That makes the manuscript enticing to a publisher.

Plus, when you submit your work you offer statistics to prove the blog posts you published successfully test marketed your idea and created a platform for yourself, which means you now have a built-in readership for the book.

For these reasons—additional content, the difference in your manuscript, great stats, platform—the majority of publishers—not all—will not be put off by the fact that your manuscript technically is previously published. If your stats are good, they should be happy to publish your nonfiction book.

 

Click here to read the full post on How To Blog A Book.

 

Promoting Your Young Adult Novel

by

This post by Kristi Cook originally appeared on The How To Write Shop on 2/10/12.

Okay, you’ve done it! You’ve written your YA novel, and either sold it to a publisher or decided to self-publish it. Either way, it’s about to “go out into the world”! Congrats!

Now you just want to make sure that readers can actually find your gem out in the crowded marketplace. You must promote! But how? I’m going to tell you what’s worked best for me. Keep in mind that your mileage my vary.

First off, whether your book is available both digitally and in bookstores or just digitally, word-of-mouth is very important to your sales. You need to get people talking about your book–and the best people to get talking are bloggers. If your publisher’s publicity department isn’t getting ARCs (Advance Reader Copies) into their hands, then you should make sure they get copies–either ARCs or electronic galleys, or even finished copies. I’m not saying send out copies to everyone who asks, but you should definitely be out there on social media, building relationships with bloggers/reviewers, and giving some of them the opportunity to review your book without having to purchase a copy. And don’t worry–while I do think that blogger/reviewer love can actually “make” a book (i.e. bring it to the attention of readers who might have missed it, giving it unexpected success), I don’t believe that bad reviews necessarily “kill” a book. But, for better or for worse, you need to get readers talking about your book.

 

Click here to read the full post on The How To Write Shop.

 

3 Strategies For Repurposing Content

by

This post by Alyssa Kritsch originally appeared on the Hootsuite blog.

One of the biggest challenges for marketers today is how to create great content. Quality content is not only an effective tool to acquire new customers, but increase brand awareness and position your organization as a thought leader in your industry.

To develop valuable content means having a content strategy that leverages your brand’s core ideas and the ability to repurpose content allows marketers to produce more collateral with less research.

Here are a few quick strategies to think about when repurposing content:

 

Create Longevity

The goal of evergreen content is to create something thats lifetime extends beyond the time taken to write it. This means, the time you spend writing will be made up in months of content value.

 

Start With an Idea

Start with a core idea, usually as a solution to either a common customer question or a vertical target audience. As an example, let’s say the core idea is data and metrics analysis.

Visualize a mind map of all the possible mediums and audiences the idea could be written for. When you create content with the specific purpose of repurposing it, you allow yourself to effortlessly add value each time you re-work the piece.

 

Leave Room to Build

 

Click here to read the full post, which includes more on the Create Longevity bullet point as well as two additional content repurposing strategies, on the Hootsuite blog.

 

12 Most Fierce Ways to Protect Your Blogging Time

by

This post by Linda Dessau originally appeared on 12Most on 5/20/14.

Blogging can easily fall off your to-do list when you’re faced with other pressing tasks in your business and life. Yet blogging only works if you do it consistently and you do it well.

Since achieving both those things requires time you don’t think you have, here are 12 ways to set and protect that time.

 

1. Put it first
While it seems counterintuitive, try working on your blogging tasks before client tasks or business development. This may be the only way to keep blogging from getting pushed behind your other priorities. Then, let the accomplishment of making progress on your blog fuel your confidence (and grow your business!) all day long.

 

2. Schedule it as an appointment
Simply setting the intention to blog will not make it happen. You need to clarify when you will blog, and get it onto your calendar. Treat this the same as you would any other important commitment.

 

3. Say no to yourself
If you feel so overloaded with tasks that you can’t imagine taking even 20 minutes at the start of each work day, there is too much on your plate and something has to give. This is a life issue, not a blogging issue, and the rest of your life will be ever so grateful to your blog if [you] stop taking on too much — and start delegating some of what’s already there.

 

Click here to read the full post on 12Most.

 

Clean Up Your Blog – A to Z Preparation

by

This post by Donna B. McNicol originally appeared on her Writing My Life site on 2/17/14.

Updated repeat from a 2012 blog post:

I’m fine tuning my blog in preparation for the, hopefully, gazillion visitors I’ll have during the month of April. Okay, so maybe not a gazillion, but a lot more than normal. I just read and implemented some of the tips on Sommer Leigh’s blog post, Sommer’s Top Ten Tips for A-to-Zing it in April.

There was one tip that REALLY caught my attention since I recently vented about it: Blogger and Word Verification [rant] If you want people to comment, you really need to make it easy for them to do so. Check your blog to be sure, and while there check to be sure you allow anonymous commenters as well (as mentioned by Sommer).

One missing tip that helps keep your blog looking professional as well as identification once loaded. It’s time to add a favicon to your blog. For years professionals have used favicons to identify their websites. For those with blogs hosted on their own domains, it’s an easy enough process to create the .ico file and upload it to the home directory. I use the freeware program IrfanView to create .ico files from images. You can easily crop, resize and ‘Save As’ with this program (and much more).

But for those of us using Blogger, we were left out in the cold. Not any more! If you look at your browser tab, you will see the icon with my face (from my blog header). I use that for my blog as well as my website, DonnaMcNicol.com.

 

Click here to read the full article on Donna B. McNicol’s Writing My Life.

 

Invitation To Guest Blog For The Book Designer

by

This post, by Joel Friedlander, originally appeared on his The Book Designer site on 1/12/14.

I want to make you famous.

Well, famous to a well-defined group of people; the readers of this blog.

As the world of self-publishing expands, it becomes more difficult for any one person to stay up to date with new services, advancing technologies, and the people who are making change happen.

At the same time I’m finding new ways to address the needs of indie book publishers by offering more and more choices for solid, well-constructed books.

This started with the articles on the blog that deal with
◾ Self-publishing basics
◾ Book design and production
◾ Distribution and discounting
◾ Marketing and platform building

It grew with the launch of my video-based training course for authors, the Self-Publishing Roadmap.

Now it includes the tools for authors at Book Design Templates, and will soon expand again.

However, this leaves me less time than ever before.

 

Write for The Book Designer

To accommodate all this growth, I’m looking for a few bloggers who would like to get “famous” by appearing on my blog. I’m looking for people who can make complex ideas simple, respond to what readers want to learn, and inspire writers to believe in their own publishing dreams.

 

Click here to read the rest of the post, which includes directions for how to contact Joel, on The Book Designer.

 

Brave New Bullying: Goodreads Gangs, Amazon Attacks—What Are Writers to Do?

by

In this post, Kristen Lamb shares her own experiences with bullies, from childhood days right up to the present, as well as her tips for dealing with online bullies who may be stressing you out, wasting your time, or even negatively impacting your sales. From the post:

Brave New Bullying
Now we live in a Digital Age and bullies abound. The Internet gives them access to torment us 24-7 no matter where we go. I was so thrilled the day I was asked to blog for Huffington, yet unlike here, I have no control over the tone of the comments. There are people who are simply made of spite and hate and they will take it out from the safety of a computer behind the anonymity afforded by monikers. Now when I post, I simply scan and, if anything is hateful in tone? I won’t even read it.

Sad to say, this is why I don’t read reviews before buying any book. There are too many sock puppets and trolls. Goodreads and Amazon are RIFE with bullying. I’ve had friends bullied on blogs and even once had someone start a hate blog directed toward me, “Kristen Lamb The Face of Misandry” which is “Man-hating”, btw. I had to look it up.

It’s sad to say, but when researching for this topic, it seemed most of the information was for kids, schools and teens. But bullies never go away. They often can’t be stopped, but maybe we can make it tougher for them to spread their cruelty.

 

Click here to read the full post, which includes concrete steps you can take to discourage online bullying of yourself and other authors, on Kristen Lamb’s blog.