author platform

Brave New Bullying: Goodreads Gangs, Amazon Attacks—What Are Writers to Do?

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In this post, Kristen Lamb shares her own experiences with bullies, from childhood days right up to the present, as well as her tips for dealing with online bullies who may be stressing you out, wasting your time, or even negatively impacting your sales. From the post:

Brave New Bullying
Now we live in a Digital Age and bullies abound. The Internet gives them access to torment us 24-7 no matter where we go. I was so thrilled the day I was asked to blog for Huffington, yet unlike here, I have no control over the tone of the comments. There are people who are simply made of spite and hate and they will take it out from the safety of a computer behind the anonymity afforded by monikers. Now when I post, I simply scan and, if anything is hateful in tone? I won’t even read it.

Sad to say, this is why I don’t read reviews before buying any book. There are too many sock puppets and trolls. Goodreads and Amazon are RIFE with bullying. I’ve had friends bullied on blogs and even once had someone start a hate blog directed toward me, “Kristen Lamb The Face of Misandry” which is “Man-hating”, btw. I had to look it up.

It’s sad to say, but when researching for this topic, it seemed most of the information was for kids, schools and teens. But bullies never go away. They often can’t be stopped, but maybe we can make it tougher for them to spread their cruelty.

 

Click here to read the full post, which includes concrete steps you can take to discourage online bullying of yourself and other authors, on Kristen Lamb’s blog.

 

7 Ways To Deal With Troublesome Facebook Fans

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This post, by Aubre Andrus, originally appeared on Mashable on 1/4/14.

Social media managers know what’s up — with thousands of fans on a Facebook Page, there’s bound to be at least one who ruins the fun for everyone. He shoots down every post, is the first to call out a typo, and loves incorporating profanities into even his most positive comments.

Add your textbook spammers, angry customers and historically unhappy people to the mix and it’s no wonder someone has to keep an eye on your company’s Facebook Page at all times. It’s easy to consider banning every user who ruffles your feathers, but you should weigh multiple options before planning your attack strategy. Here are seven ways to deal with your least favorite Facebook fans: the a-holes.

1. Hide the post or comment.

To hide a comment, hover over the top-right hand “x” and click “Hide.” Now the post can only be seen by the person who wrote the comment and his or her friends. They’ll have no idea the post is hidden, and you can always click “Unhide” later if you like.

When someone posts on your Page’s Timeline and you’d like to delete it, click “x” in the top-right corner, then “Hidden from Page” from the dropdown menu. Be warned: If you hide a photo from your Timeline, it will still appear in your Page’s photo album. So be sure to delete it from the album if you’d like it to disappear for good.

 

Click here to read the rest of the post on Mashable.

 

62 of the Top Writing Articles from 2013 (That Can Help You in 2014)

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This post, by Brian Klems, originally appeared on Writer’s Digest on 1/2/14.

Over the past year I posted articles on this blog that covered everything—from grammar to writing better characters to getting published and more. Here’s a cheat sheet linking to what I consider the 62 best articles that can help you reach your writing goals. I broke it down into categories, as you’ll see below. These articles can help you no matter what phase of the writing process you are in. My goal is to help you move your writing career forward, and, by making this easy-to-reference guide, you’ll have a chance to bookmark it and have a one-stop place to help you have a successful year of writing.

Here’s to your best year of writing yet! ~Brian

 

Click here to read the rest of the post on Writer’s Digest. It includes links to 62 WD articles on everything from craft to marketing.

 

6 Ways Micro-Publishing Strengthens Your Author Career

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This post, by Christina Katz, originally appeared on Jane Friedman’s site on 12/27/13.

For writers—especially nonfiction writers—a well-lit publishing-path through the murky wood of pundits, doomsdayers, and bestseller advice is micro-publishing.

Micro-publishing is not new, but when I use the term, I am referring to both the size of my publishing “house” and the length of my publications. In other words, micro-published books are short, tight, and swift. Experienced authors can deliver them in a steady flow, which can be less demanding and taxing than what it takes to create full-length books.

Micro-pubs vary widely in genre, format, and price point. (And fiction writers might consider serialization to be a better description of their micro-publishing landscape.) Micro-pubs with enough demand can become physical books eventually, usually when there is existing readership or demand for physical copies.

A meaningful discussion of micro-publishing has been pushed aside during the ongoing tug-of-war between traditional publishing and independent publishing (self-publishing). But we are well beyond “everyone is a writer” at this point. We have progressed into “everyone is a publisher,” if they wish to be—and we have been living in this realm for some time already.

Fortunately, micro-publishing benefits the industry as a whole by bringing some much-needed simplicity and directness into a publishing equation that is often weighted down by its own complexity and contracts. And it also benefits you, the writer. Here’s how.

 

Click here to read the rest of the post on Jane Friedman’s site.

 

David Farland’s Daily Kick in the Pants—Your Writing Name

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This post, by David Farland, originally appeared on his site on 12/18/13.

I was asked recently to write an article about selecting a writing name. Many authors would never consider using a pseudonym. Their identity is intimately tied to their name, and they long to see it in print, even if it’s a name as silly as Ernest Lee Funklemeyer.

For me, a name is a brand. Choosing an author’s name is more like choosing the brand name for your new line of automobiles. Sorry, I don’t really get a thrill about seeing my name in print. Maybe I did twenty-five years ago, but it really wasn’t that important to me.

I use David Farland for my writing name, but I was raised as Dave Wolverton, and wrote my first dozen novels under that name. Why did I switch? There were a couple of reasons: When I wrote my third novel, I got a glowing review which advised people to “make sure to look on the bottom shelf at your bookstore, where Dave Wolverton’s novels are likely to be found. . .” My heart sank.

You see I had read an article a few years earlier, in which marketers for Campbell’s soup had found that 92% of all people would not bend over to pick up their favorite flavor of soup from the bottom shelf at a supermarket. People prefer to buy their goods at eye level. Which meant, of course, that no writer wants to be on the bottom shelf. By using the name Wolverton, I was losing a huge number of potential sales!

Immediately, I began investigating how hard it would be to change my writing name. I was already a bestseller in science fiction, hitting high on the science fiction bestseller lists, so I wasn’t sure that I wanted to change my name back in 1991.

When I began to write fantasy (which was my first love as a reader), I recognized that I had a second problem. Fantasy tends to sell better than science fiction, so I figured that sales would be more robust in the fantasy genre.

 

Click here to read the rest of the post on David Farland’s site.

 

So Why is Your Marketing Failing?

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This post, by Pratik Dholakiya, originally appeared on Jeff Bullas’ site on 12/16/13.

Internet marketers everywhere seem to agree that if you don’t have an audience, you don’t have a future. They argue that if you have to pay for traffic to make money, you’re not just being wasteful, you really don’t understand how the social web works, or where marketing is headed in the years going forward.

Well, I’m going to respectfully disagree. If you ask me, if you want your business to have a future, one audience isn’t enough. The truth is, the most resilient businesses are going to need at least two audiences if they hope to make the most of limited resources to succeed. Maybe that is why your marketing is failing.

Let me explain.

Meet your two audiences

You don’t know it yet, but you actually already have two audiences. The problem is, you’re probably alienating at least one of them. Here’s what I’m talking about:

1. Core audience

These are the people who are completely obsessed with the topic in question. The live, eat, and breath the stuff you blog about. In fact, some of these people will know even more about the topic than you do, at least when it comes to certain aspects of it.

2. Mainstream audience

These people have little or no direct interest in your topic, but they might have some tangential interest in it. For the most part, the only thing they want to know is why any of this should matter to them, and if you can’t keep them entertained, they won’t be hanging around for long.

While your business won’t necessarily die without both of these audiences, let’s just say that without some appeal to both of them, your use of resources will be…less than optimal.

 

Brands that failed to reach both audiences

There’s certainly no shortage of brands or campaigns that failed because they failed to reach both audiences.

 

Click here to read the rest of the post on Jeff Bullas’ site.

 

Building Your Platform

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This post, by Carolyn Kaufman, originally appeared on her Archetype Writing site in July of 2009. While it’s over four years old, the post’s coverage of the basics of author platform is still applicable to any author just starting out with platform.

What is a platform?
A platform is name recognition of some kind. Celebrity, if you will.

Why do you need one?
A platform will help you attract the attention of an agent and later a publisher. Why?

Because having a platform proves that you:

* Care enough about your project to promote it
* Have some marketing savvy
* Come with a built-in fan based (read: guaranteed sales)

More importantly, a good platform will help sell your book when it comes out. Fewer and fewer publishers are putting money into promoting books — especially books by unknowns and newcomers. That means that the onus of promotion falls almost completely (and sometimes completely) on you, the author. You are the one who’s going to be making people aware of the book, and convincing them to buy it. You are the one who’s responsible for making the book a success.

Just sit with that for a minute.

Your job doesn’t end with writing the book. It doesn’t end with landing an agent or even a publisher. These days, you must also be a marketing expert.

The good news is, you can learn how if you don’t know. And I’m going to help you get started.

Do you already have the makings of a platform?

 

If you’re writing nonfiction, do you have any of the following in the area you’re writing about?

* Advanced degrees or certifications (e.g. MA, PhD)

* Teaching experience

* Speaking experience (e.g. you’re the pastor of a large church, you give presentations to large corporate groups)

* Professional (i.e. on-the-job) experience

* Expert experience (i.e. have you been quoted in newspapers or magazines as an expert on your topic?

* Published articles in local (good) or national (better) magazines or newspapers

* A polished, professional-looking website or blog

 

If you’re writing fiction, do you have any of the following?

 

Click here to read the rest of the post on Archetype Writing.