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How To Revive A Stale Book For More Sales

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This post by Penny Sansevieri originally appeared on The Future of Ink on 11/28/14.

What if I told you that you could simply and easily revive an old or older book and start making sales on it again? Would you be game?

Most of us who have been writing for a while are sitting on a lot of content and a lot of older books that are taking up virtual shelf space on Amazon.

I was at an event a few weeks ago and an author there said that he had a science-fiction/fantasy book that had been out for a few years and it hadn’t done well. “I sure wish I knew then what I know now,” he said. And I realized that for him, it’s really not too late.

This is an issue a lot of authors face: a stale book that’s been out for a while and you feel like you’ve really exhausted your options. Book sales are sagging and you figure it’s over.

Well, it’s not. You have a ton of options now to revive, renew, and even re-release a book with minimal effort.

 

Read the full post on The Future of Ink.

 

On Output and Quality

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This post by Alan Baxter originally appeared on his Warrior Scribe site on 6/1/14. Note that it contains strong language.

I’ve been reading a few posts lately that seem to contradict each other. What do you know – there’s no one true rule. I won’t bother linking to all those posts, at least partly because I can’t remember where they all are. But the general gist of it all was either:

Write as much as you can, it’s the only way to be noticed and have a career!

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Stop just writing for the sake of it! There’s too much shit out there, you need to write well, not lots.

Obviously I’ve paraphrased the general messages there. The thing is, they’re both right. The reason they’re both right is because there are many types of writers out there with many styles of work and opportunity to write. It also depends what you want from your career.

You certainly need more than one book to build a career, unless you’re Harper Lee. It’s true that the more people see from you, the more likely they are to check out your stuff and the more likely you are to build a loyal fan base. But don’t be in a rush.

 

Click here to read the full post on Warrior Scribe.

 

Focus on Writing A Great Book

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This post by Rachelle Gardner originally appeared on her blog on 1/12/14.

It seems in the last few years, dialogue about all-things-publishing has been focused on platform, marketing, increasing output, distribution platforms, technology, and self-publishing. (This blog is no exception.) But as I noted in this post at Author Media , I think it’s important to call our attention back to the work. 

It may be easier to get published these days because of self-pub and the proliferation of indie publishing options. But it’s not any easier to write a good book. 

In fact, it may be even harder to write a good book than it was in days past, because both you and your reader have more distractions. You’re tempted by the Internet, your ability to concentrate for long periods of time has been compromised, and deep focus is more challenging. Meanwhile, your reader has infinite sources of information and entertainment. So a book has to be darn good to to keep both your attention and your reader’s. Now is the time to make sure we’re not minimizing the importance of mastering the craft.

 

Click here to read the full post on Rachelle Gardner’s blog.

 

Give That Piece A Second Chance

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This post by Hugh Howey originally appeared on his site on 4/10/14.

In the past, I have advocated for fewer imprints. Allow me to reverse course as I suggest a new imprint idea that should be added at every major publisher. Call it Resurrection or Second Chance or Renewal. The idea is simple: Publishers are sitting on piles of quality material that they paid good money for. Some of those investments didn’t pay off. But it may not have been the fault of the text. Give that piece a second chance.

Self-published authors do this all the time (though probably not as often as they should). If a digital book isn’t selling well, there’s minimal cost and zero risk in repackaging the work and giving it a second go. Every editor has a list of books a mile long that they truly believed in, loved to death, but didn’t quite make a splash. Too often, this is blamed on the book or on consumers. Nearly as often, it is the wrong cover art, the wrong metadata, the wrong blurb, the wrong title, or simply the wrong time.

For the cost of cover art and an upload, a piece of valuable property can be brought out of the vault and sent out to customers. I imagine a spirited meeting once a month over coffee and scones, where editors can make their case for a book at least two years old that didn’t sell as expected. Perhaps they would want to look primarily at books for which they paid large advances, as the earnings are already in the red (so more of what is made would be kept in-house). These are probably the books they cared dearly about when they first saw them. Another $5,000 for a digital-only release is a drop in the bucket.

 

Click here to read the full post on Hugh Howey’s site.