back matter

Writing: Front and Back Matter for your Self-Published Book

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This post by Jessica Bell originally appeared on the ALLi blog on 5/27/15.

Book promotion expert Ben Cameron always says “writing the blurb is the hardest 100 words you’ll ever write”, and many authors are also stumped when it comes to writing the front and back matter – another task that usually falls just when you’re feeling least like writing another word, after completing your book’s final edit. Coming to the rescue today is ALLi partner member Jessica Bell, also an author and book designer, with this handy summary.

The front and back matter in a book are one of the key factors to presenting a professional and quality product. If done haphazardly, it’s a sure sign in most people’s eyes that the book content will not be up to par. So please do take these things as seriously as your story.

First I’ll explain what to include, and how to order it in a paperback. Then I will tell you how to reorder the content for your ebook.

FRONT MATTER

Front matter can be subjective as it varies from book to book, but I’m going to advise you based on what I would do. The order isn’t set in stone, but it’s what I think looks the best in a paperback.

 

Read the full post on the ALLi blog.

 

Put Calls To Action In The Back Of Your Books To Sell More Books

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This post originally appeared on the Book Marketing Tools blog on 5/5/14.

There are two different kinds of book marketing, active marketing and passive marketing, and both are important.

Active marketing is when you go out to tell others about your book through blog tours, giveaways, free promotions, tweeting about your book, and more.

Passive marketing is setting up fan building and book selling mechanisms once, which will help you to continue to sell books passively once they are all set up.

A combination of both of these forms of book marketing will definitely help you to sell more books.

 

Use Calls To Action
Putting calls to action in the back of your book is a form of passive marketing that will help you to sell more books. Once you set up these calls to action and you publish the update to your books, you’re done, but they will continue to help you to sell books.

If a reader makes it to the end of your book, they are going to go somewhere. Direct them where you need them to go. If you can direct them in a specific direction, then you are likely to keep them as a reader. If you don’t, they may move onto the next book in their reading list, then you will have lost the opportunity to continue to sell to them.

 

Click here to read the full post on Book Marketing Tools.