book layout

A Glossary Of Typographic Terms

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This post by Janie Kliever originally appeared on Canva on 7/20/15.

The world of typography often seems like it has its very own language, full of serifs, strokes, and swashes.

Sorting out all those terms can be confusing in itself, so we’ve compiled a visual glossary that will guide you through the lingo — whether you’re an aspiring typeface designer or just a general typography enthusiast. Learning the building blocks of typography will help you better understand how to pick a suitable font and apply it effectively within your design projects.

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The Basics: Typefaces Categories & Styles

01. Font/Typeface:

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Back in the days of metal type and printing presses, fonts and typefaces were two different things — the typeface was the specific design of the letters, say Times New Roman or Baskerville; while the font referred to the particular size or style of that typeface, say 10 point regular or 24 point italic (each created as its own collection of cast metal letters and other characters). Today, however, many designers use the terms more or less interchangeably. The best and most straightforward modern definition I’ve run across (courtesy of Fontshop) goes as follows:

“A collection of letters, numbers, punctuation, and other symbols used to set text (or related) matter. Although font and typeface are often used interchangeably, font refers to the physical embodiment (whether it’s a case of metal pieces or a computer file) while typeface refers to the design (the way it looks). A font is what you use, and a typeface is what you see.”

02. Character:

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An individual symbol of the full character set that makes up a typeface; may take the form of a letter, number, punctuation mark, etc.

03. Alternate Character / Glyph:

 

Read the full post, which includes many more graphics, on Canva.

 

Writing: Front and Back Matter for your Self-Published Book

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This post by Jessica Bell originally appeared on the ALLi blog on 5/27/15.

Book promotion expert Ben Cameron always says “writing the blurb is the hardest 100 words you’ll ever write”, and many authors are also stumped when it comes to writing the front and back matter – another task that usually falls just when you’re feeling least like writing another word, after completing your book’s final edit. Coming to the rescue today is ALLi partner member Jessica Bell, also an author and book designer, with this handy summary.

The front and back matter in a book are one of the key factors to presenting a professional and quality product. If done haphazardly, it’s a sure sign in most people’s eyes that the book content will not be up to par. So please do take these things as seriously as your story.

First I’ll explain what to include, and how to order it in a paperback. Then I will tell you how to reorder the content for your ebook.

FRONT MATTER

Front matter can be subjective as it varies from book to book, but I’m going to advise you based on what I would do. The order isn’t set in stone, but it’s what I think looks the best in a paperback.

 

Read the full post on the ALLi blog.

 

Can You Successfully Use Word Templates to Create eBooks?

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This post by Kimberly Hitchens originally appeared on BookNook.biz on 10/5/14.

Once upon a time, (okay, about a month ago or so)  in a fit of curiosity, I decided to buy one of those advertised templates—you know the ones—make your ebook from WORD!  Why?  Because we get a lot of inquiries here.  In fact, we receive about 300 emails a day, believe it or not.  We get people asking why our services are “better” or different than what they can do themselves. A lot of what we do is invisible to the human eye.  This makes it hard to answer those types of questions without sounding self-serving.

As in, “well, gosh, we export and clean up the HTML, so that all the bad code that you can’t see with the naked eye doesn’t make your book go wonky when it’s opened on a Kindle.” This is a difficult sell, to be honest.  It’s the same difficult sell that I run into when I try to explain that Smashwords does not do the same thing that we do.  But, when you look at a sausage, do you know what’s inside it? Can you tell that one sausage-maker lovingly crafted his sausage from the BEST stuff, while the other used what remained on the floor after the first guy finished?  No, you can’t.  Not unless you already do this for a living, and if you did, we wouldn’t be having this conversation–would we?

An eBook-making Test:  Show, Not Tell.

In that vein, I decided to test what we do against those “DIY Word” templates that you can buy all over the Internet.  After all, a picture is worth a thousand words, right?  Perhaps, I thought, if I simply used one of those commercial templates, I could show–not tell–people the difference.  I made sure that I bought a well-written template, from one of the most reputable and best-known websites on the topic of bookmaking.  For both ebooks and print books.

 

Read the full post, which includes numerous images for comparison, on BookNook.biz.