book promotion

The Most Super-Duper, Exhaustive, Comprehensive, and Current Listing of Free and Paid Book Advertising Websites and Ideas

by

Today’s post is by Ana Spoke, off of her site AnaSpoke.com  on October 8, 2015. Ana gives a pretty decent list of marketing options that she has tried or researched. Full disclosure, as a Freelance Software Engineer I do work for Windwalker Media as a General Manger.

~ * ~

The Most Super-Duper, Exhaustive, Comprehensive, and Current Listing of Free and Paid Book Advertising Websites and Ideas

Hi, everyone,

As mentioned in the previous post, I have found the hard way that advertising books on social media is not a very good or even a decent marketing strategy, if it is, in fact, your one and only strategy. As an update, I have to let you know that it does work, though – I have ignored Twitter for a few days last week in the wake of this realisation, and my book sales dropped from an average of 11 per week to 3. Not a huge difference in numbers, but let’s express it in percentage points…OH MY GOD, I’VE LOST 75% OF SALES! Sorry for yelling, but you get my point, right? Keep working at social media, but do consider doing what the pros have always done – broadcast to unsuspecting masses.

I hope I can help by sharing this list of book marketing sites and ideas with you. I intend for it to be a continuous work in progress – I plan to update it as I go and then reblog once I have something super exciting to report. Even if you don’t want to advertise a book, the sites below are excellent resources to find free or bargain-priced books.Marketing Mix Signpost With Place Price Product And Promotion

First, how about the NUMBER ONE THING I’VE LEARNED from doing this research? It’s simple – you must plan an overall sales strategy, preferably over the whole year. Why? I’m glad you’ve asked:

  1. The main reason for this is that once you’ve had a sale or a free promotion for your book, many sites WILL NOT CONSIDER promoting your book at a higher price for 30-90 days (see below for details on each site).
  2. Some sites you can notify on the day of the promotion, others you have to notify well in advance.
  3. Holidays. You might want to schedule your sales to be around Christmas? Or beach vacations? Or Independence Day?

And now, without further adieu, here are the advertising sites (some of which I’ve used), in alphabetical order:

Addicted to eBooks: Can post a free or low price ($5.99 or less) ebook only for free! The catch is that you will not know when it is posted on the front page, but at a cost of nothing, why not? They don’t accept erotica and you have to have at least 5 reviews. You can only submit your book once.

My experience: I have applied for an account on 25 September and got approved on 28 September. Created a profile and Shizzle, Inc ad on 28 September. Considering paying $15 for a week-long sidebar ad and a Facebook post, although the profile by itself has not made any impact on the sales.

Ask David: They have 43,900 Twitter followers as of October 2015. $15 promo package or free service for KDP Select freebies. Schedule free days up to 30 days in advance.

Author Marketing Club: subscribe to get marketing tips. 25K+ subscribers. Free subscription or optional premium membership. Very flashy website, and it kept sending me to the premium membership form – I almost gave up, but luckily found the Free Membership Form eventually.

My experience: I have signed up to try some of the tools.

Awesome Gang: Appears to be run by the same person that runs the Discount Book Man. I was pleasantly surprised that the top books in their “featured” list had great Amazon rankings (not to say it was all due just to the Gang, no matter how Awesome). That’s only for $10!! They say their newsletter goes to 4,600 subscribers, and they have almost 50K Facebook fans.

My experience: I was pretty impressed with the apparent value for the money, so submitted Shizzle for a promo on 10 October for a $10 USD. UPDATE: hard to say, as I had another promo on the day, however I’ve heard from other writers that they’ve been disappointed. I’ve tried contacting them after to ask when they’ve sent my book out – no response whatsoever.

BargainBooksy – see FreeBooksy.

BitTorrent: this is a bit “out there” idea, as this is the site often blamed for piracy.  It has over 200 MILLION users. This seems great if you have a series – just give away the first book in the series for free, to build a fan base which will come back to buy the rest.

BookBlast: now called Booksends (below).

Booksends: claim that big-name publishers advertise with them. NOTE: the promo price has to be the lowest of any within the previous 90-day range.

BookBub: you will need to set up an account, after that you can go straight to Submit a New Deal. The price to list a free promotion is $70, and a $0.99 sale is $140 FOR THE US ONLY. Ouch. Another issue that the sale price has to be the lowest of the last 90 days. Apparently it’s so popular that it’s difficult to get selected, despite the cost. There’s an excellent series of articles by an author Nicholas Rossis, which describe tips and tricks on how to get selected.

Book Goodies: post your book for free, but only once, and you have to fill in an author interview (answer questions). So, you first have to complete the interview, then wait 2-3 weeks for it to be approved, then list your book. Cumbersome – yes. Free – hells yes. Please note that you give the website the right to publish your interview and your photo (if you choose to upload a photo).

My experience: I have answered interview questions and it was live just a week later on Book Goodies website. I received an email notification of the interview being posted on 5 October and it already had  3 Facebook and 4 Twitter shares. On 8 October it had 14 Twitter shares, but that number has not increased since.

Book Gorilla: seems a cheaper option, while still being quite popular and famous. This explains why they are BOOKED UP TO 2 MONTHS IN ADVANCE. Once again, the price of advertising depends on the book price – $4 to $50. You can also ask to be “starred”, although they will decide if they want to do it, based on your book quality – that would be an additional $100. They themselves say that it’s not likely to make much difference.

Read the full post on AnaSpoke.com.

~ * ~

If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com

Amazon Sues Over 1,000 Freelancers For Writing Fake Reviews

by

This article by Mari Jo Valero originally appeared on the Fox23.com site on 10/18/15.

Amazon.com is fighting fake reviewers with a lawsuit against more than 1,000 people.

The lawsuit, filed Friday, targets freelancers working for Fiverr, an online website that offers services like video editing and graphic design for cheap.

As for the name of the defendants? Well, Amazon doesn’t really know. They’re all listed as John Does in the suit.

And instead of cheap services, Amazon claims these John Does are deceptively selling online reviews for as little as $5.

The company says it’s suing the individuals for “tarnishing Amazon’s brand for their own profit and the profit of a handful of dishonest sellers and manufacturers.”

 

Read the full article on Fox23.com.

Connecting With Book Blogs

by

This post by Stephanie Barko originally appeared on The San Francisco Book Review on 10/2/15.

When Technorati quietly changed their business model earlier this year and quit categorizing and ranking blogs, I began to wonder how to identify the top book blogs going forward. It turns out there are still plenty of ways to determine the best book blogs to partner with. It just takes a little time and effort.

Where are those book blogs whose followings we can’t wait to borrow for free? Let’s take a look at some of the options out there for finding and connecting with book blogs.

 

Alexa

Alexa is a good resource for blog traffic stats, but it’s not free like Technorati was. However, Alexa offers some pretty savvy tools, such as:

• Which sites to pay attention to: Easy-to-use tools let you narrow down the web to specific sites that meet your criteria.

• What a site is doing and how well it’s working: Use Alexa’s intelligence tools to pick up traffic stats and demographics.

• How a site compares to others: Benchmark any site to see it in relation to competitors.

These are excellent tools that will definitely locate quality book blogging sites, but prices range from $10 to $149 per month. It requires a bit of an investment.

 

Blogrolls

 

Read the full post on The San Francisco Book Review.

 

The Secret to a Powerful Author Brand

by

This post by Kristen Lamb originally appeared on her blog on 9/28/15.

Last time we talked a little about our author brand and why, these days, our brand is almost as important as the books we write. It is an awesome time to be a writer, but also a scary one. Why can’t it be like the good old days when all we had to do was write the book?

Because that world no longer exists and, frankly, it wasn’t all that great to begin with.

Granted, in the pre-digital publishing world we authors didn’t need to tweet or blog or be on-line, but it was also a world with a 93% failure rate. According to the Book Expo of America, as late as 2006, 93% of all books (traditionally and non-traditionally published) sold less than a 1000 copies. Only one out of ten traditionally published authors would ever see a second book in print.

These days, anyone can be published. This is good and bad and we can talk about that another time. But with more titles than ever before and bookstores becoming an endangered species? Our brand is our lifeline. Whether we decide to self-publish or traditionally publish is a business decision only we can make, but we still must have a viable author brand if we hope to sell books.

So What is a Brand?

 

Read the full post on Kristen Lamb’s blog.

 

Forget The Book, Have You Read This Irresistible Story On Blurbs?

by

This post by Colin Dwyer originally appeared on NPR on 9/27/15.

Whatever the old adage might warn, there is a bit of merit to judging a book by its cover — if only in one respect. Consider the blurb, one of the most pervasive, longest-running — and, at times, controversial — tools in the publishing industry.

For such a curious word, the term “blurb” has amassed a number of meanings in the decades since it worked its way into our vocabulary, but lately it has referred to just one thing: a bylined endorsement from a fellow writer — or celebrity — that sings the praises of a book’s author right on the cover of their book.

They’re claims couched in quote marks, homes for words you might never hear otherwise — like compelling, or luminous, or unputdownable. Heck, at least three books have reportedly inspired celebrated memoirist Frank McCourt to say “you’ll claw yourself with pleasure.”

Nearly as long as they’ve been around, they’ve been treated by a vocal few with suspicion, occasionally even outright snark and scorn. Author Jennifer Weiner, for instance, sees some value in them, but suggests they’ve been getting over the top; scholar Camille Paglia, not one to mince words, called them “absolutely appalling” in a 1991 speech.

 

Read the full post on NPR.

 

RIP Authonomy

by

This post by Greta van der Rol originally appeared on her site on 8/20/15.

Somebody told me on Facebook today that Harper Collins is shutting down its online slushpile, Authonomy, on 30th September 2015.

Authonomy. That brought back some memories.

Harper Collins started the site in 2007/8 and soon thousands of aspiring hopefuls swelled the ranks of members. Authonomy expected you to load up at least ten thousand words of your manuscript to enable other members to read and review your work. If they liked it, they would place the book on their virtual bookshelf, effectively one vote. The idea was that the five books which had accumulated the most votes as at the end of a month would be awarded a gold star, and would receive a ‘professional’ review from the HC editors, with a possible view to getting an HC contract. You can see why we all signed up with stars in our eyes.

 

Read the full post on Greta van der Rol’s site.

 

How To Build Your Own Self-Hosted Author Website In Under 30 Minutes

by

This post by Joanna Penn originally appeared on her The Creative Penn site on 8/13/15.

Your website is one of the most important things to get sorted if you’re taking your career as an author seriously.

It’s your home on the internet and the hub for your books.

It’s how readers, agents, publishers, journalists, bloggers and podcasters judge how professional you are.

It’s where you can start to build an email list of readers.

A free site is not good enough if you want to take your author career onwards and upwards.

But your own site doesn’t have to be a big deal. It’s not expensive and it won’t take long to set up.

In [a video on the linked page below, written transcript also provided there], I take you through why having your own site is important, how to get a hosting account and set up your wordpress site, as well as using an example theme and how to start your email list.

 

Read the full post on The Creative Penn.

 

Opinion: Why Authors Need to Step Away from the Internet

by

This post by Debbie Young originally appeared on the ALLi blog on 6/29/15.

Author and ALLi Advice blog editor Debbie Young makes the case for self-published authors to occasionally turn their backs on the ever-hungry beast that is the world wide web.

As indie authors, we sell most of our wares in a marketplace that never sleeps. In theory, at least, we are able to reach new readers 24/7, all around the world, without leaving our homes. But with this privilege comes a never-ending action list of online marketing tasks – and a ton of related stress.

Build a website – blog and guest blog – tweet and retweet – pin and repin – share an update – share a story on Wattpad – like for likes – schedule some posts to reach other parts of the world at their busiest times – schedule some more to get ahead of yourself – check your sales stats – tweak your keywords…

Sound familiar? Yes, we all know we should prioritise. Ring-fence marketing time, limit online hours, protect writing time. But how many of us are that disciplined? Not me, I confess. Even for those with the best time-management skills, the pressure can still build up, because the internet is always there, begging to be fed.

 

Read the full post on the ALLi blog.

 

Everything You Need to Know to Set Up Your First Twitter Chat

by

This post by Matt Diederichs originally appeared on the Hootsuite blog in 4/15.

You see the hashtags on Twitter every week: #SBizHour, #MediaChat, #CMGRHangout, and on and on. These tags refer to Twitter chats, one of the best examples of community building on Twitter. Using a shared hashtag, users meet at a pre-determined time to discuss issues of community relevance. These chats generate tons of conversation, and build deep connections between the people partaking and brands who host.

That kind of engagement has benefits for brands and personal brands alike. A successful Twitter chat community builds advocacy, loyalty, and community with participants. You’ll grow the social following of your accounts, generate valuable discussions and feedback, and show thought leadership with an outspoken audience.

Could you host your own Twitter chat? It’s not as simple as you’d think, but we’ve got your back. Here’s your step-by-step guide:

 

Before Your Chat

As tempting as it is to just jump in, you’ll need to build a plan. We recommend you consider well thought-out answers to the following questions:

Why am I hosting a chat?

 

Read the full post on the Hootsuite blog.

 

Author Websites, Blogs, and Book Sales Pages

by

This post by Joel Friedlander originally appeared on his The Book Designer on 5/11/15.

Last week Stephanie Chandler invited me to do a presentation for the Nonfiction Writer’s Conference, an online event featuring lots of speakers on topics of interest to self-publishers and nonfiction authors.

The topic was “Essentials for Author Websites, Blogs and Book Sales Pages” and it was designed as a 40 minute teleconference presentation, so no visuals or slides like we would rely on in a webinar or live presentation.

(Stephanie also interviewed me last month for the Nonfiction Writer’s Association blog, and I got pretty personal in the interview. You can read it here: Expert Interview: Joel Friedlander)

For the last several years I’ve been giving talks, keynotes, and presentations to a variety of book industry groups and, to be honest, it’s one of the more enjoyable parts of my own platform building efforts.

But that’s a subject for another day.

Today I wanted to share with you the some of what went into this presentation, because thinking through your online strategy is never a bad idea. Because I use mind mapping to prepare many of my presentations, I’ll use the mind map for this event to illustrate the main points I wanted people to walk away with.

 

Read the full post on The Book Designer.

 

Facebook Ads: Should Indie Authors Buy Them?

by

This post by Frances Caballo originally appeared on his The Book Designer on 5/14/14.

If you have a Facebook page, have you noticed that fewer of your posts are reaching your fans’ news feeds?

You’re not alone. As Facebook moves further in the direction of monetization, and as it adjusts its algorithm, fewer of our Facebook page posts are reaching our fans.

Facebook’s reasons for the recent improvements make sense to some extent. A brand page (also called a company page or an author page) you liked when you were 37 may not be a page you have any interest in when you’re 42. Similarly, a friend you were close with four years ago could have moved away and may no longer be in your tight social sphere.

Facebook whittles your news feed to reflect your changing preferences based on your actions in the form of Likes, Shares and Comments.

According to a February 2014 Pew Research Center report, half of all adult Facebook users have more than 200 friends in their network. Users who are 29 and younger have even more.

In addition, last year AllFacebook reported that the average user had liked 40 pages but that figure is higher for residents of the United States, where the average user likes an estimated 70 pages.

In light of these numbers, Facebook assumes that the average user doesn’t have sufficient time to review every post from every friend and author page they’ve liked in the past several years. So the network steps in and determines which friends you’d prefer to hear from, based on your most frequent interactions, and decides which of your own posts from your Facebook page will appear in your fans’ news feeds.

In other words, if all of your fans don’t engage with your page on a regular basis, fewer and fewer over time will see any of your carefully written Facebook posts.

 

Research Proves that Organic Reach on Facebook Is Plummeting

 

Read the full post on The Book Designer.

 

How Keywords, Machine Learning Unlock Book Discovery

by

This post by Jim Bryant originally appeared on Publishing Perspectives on 5/4/15.

Jim Bryant of Trajectory.com argues that advancements natural language machine processing leading to keywords may unlock a revolution in book discovery.

Leading publishing industry analysts started highlighting the increasing urgency of developing better “book discovery” practices more than ten years ago. Several years ago, this issue was highlighted as one of the biggest challenges facing the future of the publishing industry. Today, no one in the publishing world is seriously debating the relevancy of “book discovery.”

The challenge of “book discovery” is highlighted by the well-accepted facts surrounding the notion that never before in history have so many books been available to so many readers.

– Hundreds of thousands of backlist titles are being released by publishers.

– Hundreds of thousands of self-published books are being offered by ebook retailers and self-publishing platforms.

– Hundreds of thousands of titles from foreign publishers are making their way into domestic supply chains.

 

Read the full post, which includes informative charts and graphics, on Publishing Perspectives.

 

Authors Vs The Marketing Rabbit Hole

by

This post by Deborah Riley-Magnus originally appeared on SavvyAuthors on 4/21/15.

Authors are as innocent as Alice when it comes to marketing, but nowhere near as fearless to take the plunge. What’s really down that rabbit hole? It’s called the MARKETING rabbit hole so it must be dark, terrifying, and worse yet, ineffective. After all, everyone knows that marketing is hard to do, takes way too much time, and just plain doesn’t work. You’ve already tried everything, jumped on all those cool promotional ideas your author friends are doing. You’ve tweeted like crazy, held Facebook launch parties, and guest blogged on all your best author friend’s blogs. You’ve purchased book markers and some really cool swag, and participated every time your author friends pulled together for a live or online event. Still not happy with your bottom line results? No? So that’s proof positive that marketing doesn’t work, right?

Nope. Not really.

See, the problem isn’t that you’re not trying hard to market; the problem is that you’re not marketing SPECIFICALLY for your book alone. Really taking that leap down the Marketing Rabbit Hole isn’t about just doing what everyone else is doing, and it certainly isn’t about doing it with other authors—your competition. A true trip down the Marketing Rabbit Hole is a personal adventure that focuses on your book and nothing else. It’s a different way of looking at marketing, and a clearer way of understanding what makes marketing really work for you.

 

Read the full post on SavvyAuthors.

 

Social Media Without Draining Your Day

by

This post by W. Terry Whalin originally appeared on TWJ Magazine.

How in the world, have I tweeted more than seventeen thousand times? Yes, that is an accurate accounting of my activity on Twitter.

First, I was an early adapter and have been on twitter for seven or eight years. While there are times when I have not blogged or put out my newsletter or other ways to touch my audience, there are very few days that I haven’t sent out consistent information about publishing on twitter.

The result is that I’ve built a large following on this platform. Publishers are looking for authors who have a large and on-going social media presence. I’ve often written about platform-building ideas and even have a free Ebook on this topic (use the link to get it immediately).

Social media doesn’t have to consume your day and hours of time. It can—but doesn’t have to do so. It does not drain my day and I’m active in the social media area. For example, I have over 130,000 twitter followers. I want to give you several tools and insights of what I’m doing to consistently have a growing social media presence yet I do it with focused effort.

 

Read the full post on TWJ Magazine.

 

Setting Up A Book Tour

by

This post by Trish Nicholson originally appeared on The Writer’s ABC Checklist on 4/16/15.

A book tour is an excellent way for you to increase the exposure of your book, to meet potential readers, and to make many useful contacts for the future. It can also be fun. Even if you have a publisher, they rarely offer their authors book tours these days, so here are some tips from my own recent experience to help you create your own book tour whether you write fiction or non-fiction.

Where to tour: it’s not necessary to jet around the world – with a little imagination a successful tour can be arranged within your own region. It’s a good idea to boost your confidence by beginning the tour locally where you are already known, and then extend your reach to new opportunities beyond your comfort zone.

When to start: a book tour is not something you can do entirely alone. You need co-operation from others to host events, or provide venues and local publicity. So begin planning well in advance: eight to twelve months beforehand is not too soon to start looking for potential hosts and ‘partners’. Many bookshops, festivals and interest groups set their programmes a year ahead.

 

Read the full post on The Writer’s ABC Checklist.