book promotion

What You Love Is Where Your Writing Platform Lives

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This post by Christina Katz originally appeared on her The Prosperous Writer site on 2/14/14.

Do what you love and write what you love — sounds like a pretty good plan, right?

But what if I also told you that doing what you love and writing what you love leads to growing a platform you love?

Even better news!

But wait, here comes the punchline.

The challenge is that precisely what a writer loves is almost never apparent…unless the writer has already done a lot of writing.

In fact, I’d say 99.9% of writers I have worked with personally have to write their way to a successful platform.

Rare is the writer who can accurately predict what her platform is going to look like ahead of time without some writing to predict it.

 

Click here to view the full post on The Prosperous Writer.

 

Death By Promotion

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This post by Heidi Cullinan originally appeared on her blog on 2/11/14.

Getting Real About the Costs to Authors and Readers in the Current Marketing Environment

My name is Heidi Cullinan, and I’m here to write stories and publish books.

I’m not here to market. I’ll do a little of that because one must, because there is no cultural bulletin board right now my books can exist at, especially not mine as I’m a bit niche and still largely in my own pond. I strive to lift awareness of not just my work but works like mine, the whole LGBT romance pool, but even that is not the main purpose of why I’m here. I like to thank bloggers with ad purchases and guest posts and ARCs. I’ve made a forum for fans to chat, and if you link/@ reply me on social media and I’m able to see it, I’ll do my best to reply or at least like your post. I don’t buy reviews. I don’t ask people to buy books on a certain day at a certain hour at a certain place to game the system. I don’t send mass invites to “events” on Goodreads or Facebook. I don’t add people to newsletters who haven’t asked to be, and in fact I try to parcel out sub-newsletters for the truly die-hard to get ALL THE DEETS and those who just want release dates to not be spammed. I don’t cold-email other authors and ask them for pimpage or, even crazier, give them book recs. I don’t copy other people’s work because I can’t think of my own stories or hump sideways on someone else’s work because I’d sure like to scrape off some of their overflow. I don’t run around to ten million social media sites making sure I comment on every blog post, every review, every single mention of my work. I don’t join every new social media site and work up a huge presence there. I don’t stick my nose into reader conversations unless invited, and even if invited, sometimes I might decline. Because I’m a writer. I write books. I try to write a lot of books. That’s why I’m here. That’s what I do.

You would think, you really would, that such a declaration would be rather like stating the obvious. Except every goddamn day that passes, I feel more and more like the last unicorn, and even though I can’t find anyone actually turning the screws, I feel more and more pressure every day to market, promote, to be a flaming brand across the literary horizon. It’s killing me, and I think it’s eating a lot of our souls.

 

Click here to read the full post on Heidi Cullinan’s site.

 

It's All Just Dumb Luck

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This post by Mitch Joel originally appeared on his Six Pixels of Separation blog on 2/5/14.

It’s a story that I will never forget. Back in 2008, I was prepping the release of my first business book (Six Pixels of Separation). I was very excited because the book was going to be the lead business title for Grand Central Publishing – which is a part of the largest book publishing company in the world (Hachette Book Group) – and the senior-most executive at the publishing house wanted to meet with me. I was excited. I was nervous. If you could close your eyes and imagine what the head editor of the largest book publisher in the world might look like, you would have the right visual of this powerful, smart and compelling individual. A beautiful corner office with a view, that is decorated with awards, celebrity author paraphernalia, photos of this individual with Presidents, royalty and more. As we sat down on the couch for a coffee, they leaned in and quietly said, “Mitch… I love your book. We all love your book. It’s a fascinating space and you have captured it perfectly. We are thrilled that we’re publishing it and look forward to its success…” and then there was a long pause. They finished the sentence with: “now, all we need is lightning in a bottle.”

 

Wait. What?

Write a book that one of the world’s most esteemed editors loves, get signed to a global deal by one of the largest book publishers in the world, get to be the lead title for their back to school season, and it’s all going to be dependent on how lucky we get?

 

Click here to read the full post on Six Pixels of Separation.

 

How to Curate Your Facebook News Feed

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This post by Kurt Wagner originally appeared on Mashable on 1/19/14. The post explains recent changes to the Facebook news feed design, and what users can do to control the content shown there.

Baby photos. News articles. Selfies. Advertisements. Job announcements.

It’s likely your Facebook News Feed contains some combination of these, if not all of them (and likely other categories, too). That’s both the beauty and the curse of News Feed: It provides updates from all aspects of your life in one place, including those you may not care to see.

In March, Facebook announced a News feed redesign. Mark Zuckerberg told press, “What we are trying to give everyone is a copy of the best personalized newspaper in the world.” The redesign has since stumbled, but the goal of turning Facebook into a “personalized newspaper” remains strong. And Facebook could use your help.

Mashable sat down with Greg Marra, Facebook’s product manager for News Feed, to discuss how users can best curate the content that they see in News Feed. The easiest way to change what you see? Engage with content, says Marra.

“The basic interactions of News Feed are some of the most important signals that we get,” he explains. “Unfortunately, those interactions aren’t able to capture everything that we want to know, so we also give people additional controls to tell us things we can’t figure out just from normal usage of News Feed.”

Here’s what we learned.

 

If You Want to Stop Seeing Posts From a Facebook Friend…

If you’re cold-blooded, eliminating News Feed posts from an annoying friend or ex-flame is simple: Unfriend them. But many people don’t have the heart to completely eliminate someone from their Facebook life.

 

Click here to read the full article on Mashable.

 

How Social Media Influences Purchasing Decisions

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There’s a terrific infographic over at Alltop / Holy Kaw! that breaks down some very interesting statistics about how social media can influence purchasing decisions. This kind of information can be very useful for authors and publishers who use social media for promotion. Here are just a few of the facts included in the infographic:

71% of consumers are more likely to make a purchase based on social media referrals.

38% of Facebook users purchase an item after sharing or Liking it on Facebook.

50% of purchases inspired by social media exposure take place within one week, 80% take place within three weeks.

 

Click here to view the infographic on Alltop / Holy Kaw!

 

Invitation To Guest Blog For The Book Designer

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This post, by Joel Friedlander, originally appeared on his The Book Designer site on 1/12/14.

I want to make you famous.

Well, famous to a well-defined group of people; the readers of this blog.

As the world of self-publishing expands, it becomes more difficult for any one person to stay up to date with new services, advancing technologies, and the people who are making change happen.

At the same time I’m finding new ways to address the needs of indie book publishers by offering more and more choices for solid, well-constructed books.

This started with the articles on the blog that deal with
◾ Self-publishing basics
◾ Book design and production
◾ Distribution and discounting
◾ Marketing and platform building

It grew with the launch of my video-based training course for authors, the Self-Publishing Roadmap.

Now it includes the tools for authors at Book Design Templates, and will soon expand again.

However, this leaves me less time than ever before.

 

Write for The Book Designer

To accommodate all this growth, I’m looking for a few bloggers who would like to get “famous” by appearing on my blog. I’m looking for people who can make complex ideas simple, respond to what readers want to learn, and inspire writers to believe in their own publishing dreams.

 

Click here to read the rest of the post, which includes directions for how to contact Joel, on The Book Designer.

 

How To Sell Your Integrity, $470 At A Time

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This post, by Publetariat founder and Editor in Chief April L. Hamilton, originally appeared on her Indie Author Blog on 1/9/14.

Here are two new questions authors need to add to their vetting process when considering hiring out for author courses, services and how-to books:

Do you have an affiliate program for this product or service I’m considering, and if so, how much of the sales price will be paid to the affiliate advertiser?

Imagine that the answers to those questions are, “Yes, I do have an affiliate program, and half of the price you pay is sent back to the affiliate whose link you followed.”

So far, so bad. Now imagine the price you’re being asked to pay is $940, and $470 of that fee will be paid to the affiliate.

Pick your jaw up off the ground because I’m sorry to tell you, this is not some far-fetched scenario. Today I received this exact offer to become an affiliate advertiser for someone offering author and book marketing/publicity products and services.

I get affiliate requests pretty frequently but anyone who reads this blog or visits the Publetariat site regularly knows I don’t say “yes” to many of them. Today’s request is just about the best example I’ve seen to date for explaining why.

Here are the pertinent excerpts from the email invitation, with my comments below each. Note that any boldface emphasis in the quoted passages has been added by me.

 

Click here to read the full post on the Indie Author Blog.