book sales

The 10 Commandments Of Authorial Self-Promotion

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This post by Chuck Wendig originally appeared on his terribleminds site on 4/15/15. Note that it contains strong language.

*wheezes while stumbling down a mountain carrying ten stone tablets*

*dumps stone tablets on the ground and most of them break*

*coughs for like, 40 minutes*

OH FOR FUCK’S SAKE. WHY DO PEOPLE WRITE COMMANDMENTS ON STONE TABLETS. IF GOD’S SUPPOSED TO BE ALL POWERFUL WHY DIDN’T HE JUST HAND ME AN IPAD. DOES HE HAVE A THING AGAINST APPLE? GOD’S ONE OF THOSE STRIDENT ANTI-MAC PEOPLE ISN’T HE. SO HEAVY. IT HURTS. IT HURTS SO BAD.

Ahem. Okay. Yeah. Yes. Hi!

It is time to speak about the sticky subject of self-promotion. You’re a writer. You’ve written a book and somebody — you, a big publisher, a small publisher, some spider-eating alley hobo — has published it. And now you want to know how you promote the book so that the world can fling money at your face in order to greedily consume your unrefined genius. But it’s not easy. You don’t know what works. What makes sense. You don’t want to just stand on a street corner barking at passersby and hitting children with your book. But you also recognize that you’re just one little person, not some massive beast of marketing and advertising, hissing gouts of pixelated steam and vacuuming up potential buyers into the hypno-chamber that is your belly.

What do you do? How far can you go? What should you say?

Thus, I bring you these ten tablets.

Ten commandments about self-promotion for authors. In a later post I’ll get into the larger practicalities of self-promotion — what seems to work for me, what seems to do poop-squat for me — but for now, we’re going to cover the overall basics.

Let us begin.

 

Thou Shalt Throw Pebbles

The self-promotional reach of a single author is not very far.

Big publishers and companies have giant cannons.

You, however, have a satchel of pebbles.

A publisher will ideally dp outreach that puts your book in front of various folks within the distribution process — book buyers, librarians, the secret tastemaker cabal that operates out of a warehouse in Brooklyn’s Park Slope neighborhood. You, as lone author, do not have that effect.

The best you can do is pick up one of your pebbles and throw it.

 

Read the full post on terribleminds.

 

A One-Man Operation

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This post by Hugh Howey originally appeared on his site on 2/4/14.

So, my publisher in Taiwan is a badass. Yes, a singular badass. Erik runs Nautilus Publishing all by himself. He designs the cover art, writes the blurbs, translates the books, answers the phone, handles email, and tugs handcarts loaded with books to his booth at the Taiwan International Book Fair Exposition.

And everything he touches turns to gold. I have no idea how any of this is possible. I’m in awe of the man. Gobsmacked and awed. The #1 bestselling work of science fiction in Taiwan was translated and published by him, and he’s only been doing this since 2010. WOOL looks poised to overtake that work. There are 50,000+ copies in print. Fifty thousand! And DUST, which he launched last week, debuted at #1 in all of Taiwan.

Seriously. How? Where’s the sales team? Where’s the marketing team? Where is the person who runs to Staples for office supplies? How does he do it?

I grilled him over dinner, eager to divine the man’s secrets. Two books a year? And they’re always bestsellers? Spill it, man.

 

Click here to read the full post on Hugh Howey’s site.

 

Think Outside the Bookstore

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This post by Heidi M. Thomas originally appeared on The Blood Red Pencil on 6/23/14.

When my first book, Cowgirl Dreams, was published, I was shocked and surprised to learn that you don’t necessarily sell books in bookstores. That just doesn’t seem logical, does it?

Well, it does, if you think about it.  Bookstores shelve thousands of books.  Customers have their favorite well-known authors and usually they go in specifically to purchase that particular author.  Some may browse and run across your book and be intrigued enough to buy it, but unless your name is John Grisham or Danielle Steele or Nora Roberts, don’t count on it.

Even when I put on a reading and PowerPoint presentation one time at a local independent bookstore, I had an audience of about twenty people, but I sold two only books.

Seems daunting, doesn’t it?  Where do you sell books, if not in bookstores?

Since my novels are based on my grandmother who rode bucking stock in rodeos, I look for any store or event where people might be interested in rodeo, horses, ranch life, and cowgirls. My very first signing was at a local Farmers Co-op store, where they sell feed, farm supplies, and some gift items. It was around Christmastime, they featured a “customer appreciation day,” and Santa was there.  I sold about 20 books in three or four hours.

 

Click here to read the full post on The Blood Red Pencil.

 

It's All Just Dumb Luck

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This post by Mitch Joel originally appeared on his Six Pixels of Separation blog on 2/5/14.

It’s a story that I will never forget. Back in 2008, I was prepping the release of my first business book (Six Pixels of Separation). I was very excited because the book was going to be the lead business title for Grand Central Publishing – which is a part of the largest book publishing company in the world (Hachette Book Group) – and the senior-most executive at the publishing house wanted to meet with me. I was excited. I was nervous. If you could close your eyes and imagine what the head editor of the largest book publisher in the world might look like, you would have the right visual of this powerful, smart and compelling individual. A beautiful corner office with a view, that is decorated with awards, celebrity author paraphernalia, photos of this individual with Presidents, royalty and more. As we sat down on the couch for a coffee, they leaned in and quietly said, “Mitch… I love your book. We all love your book. It’s a fascinating space and you have captured it perfectly. We are thrilled that we’re publishing it and look forward to its success…” and then there was a long pause. They finished the sentence with: “now, all we need is lightning in a bottle.”

 

Wait. What?

Write a book that one of the world’s most esteemed editors loves, get signed to a global deal by one of the largest book publishers in the world, get to be the lead title for their back to school season, and it’s all going to be dependent on how lucky we get?

 

Click here to read the full post on Six Pixels of Separation.