book tour

Quick Link: Hints from the Pros: Book Tour Tips

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Quick links, bringing you great articles on writing from all over the web.

Are you thinking of doing a book tour? Want to know more about book tours? Head on over to Writer UnBoxed where has gathered some helpful tips from book tour pros. What is your secret sauce for a great book tour?

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Hints from the Pros: Book Tour Tips

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Greetings from the road! I’m out on book tour promoting Girl in Disguise, skipping around from the very north (Minnesota) to the very south (Alabama) of the country, filling my days and evenings with readings, signings, panels, book clubs and keynotes. Other than forgetting to pack my makeup remover, things are going pretty well so far.

Like most of publishing, book tours aren’t what they used to be. Which doesn’t mean they’re worse – or better – just different. From an economic standpoint, spending money on plane tickets, hotel rooms and car rentals for absolutely no guaranteed return on investment is, well, not entirely sense-making. Which is why book tours are the exception these days and not the rule. (“We’ll be leveraging your social media presence” is an oft-heard substitute, and perhaps I’ll write a different post about that.)

But visiting bookstores, libraries and other locations to talk about your book is an experience like no other. Those face-to-face interactions with readers are precious. I still regret not getting a photo with the reader whose boyfriend drove her three hours each way to bring her to my bookstore event in Toledo as a surprise. And while there are just as many ways to plan a book tour as there are ways to write a book, I thought I’d gather some tips from the pros – other authors who are out on tour with their books this spring – to provide some guidance.

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Setting Up A Book Tour

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This post by Trish Nicholson originally appeared on The Writer’s ABC Checklist on 4/16/15.

A book tour is an excellent way for you to increase the exposure of your book, to meet potential readers, and to make many useful contacts for the future. It can also be fun. Even if you have a publisher, they rarely offer their authors book tours these days, so here are some tips from my own recent experience to help you create your own book tour whether you write fiction or non-fiction.

Where to tour: it’s not necessary to jet around the world – with a little imagination a successful tour can be arranged within your own region. It’s a good idea to boost your confidence by beginning the tour locally where you are already known, and then extend your reach to new opportunities beyond your comfort zone.

When to start: a book tour is not something you can do entirely alone. You need co-operation from others to host events, or provide venues and local publicity. So begin planning well in advance: eight to twelve months beforehand is not too soon to start looking for potential hosts and ‘partners’. Many bookshops, festivals and interest groups set their programmes a year ahead.

 

Read the full post on The Writer’s ABC Checklist.