Costs

Quick Link: How to Get the Most Marketing and Publicity Bang for Your Buck

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Quick links, bringing you great articles on writing from all over the web.

We can always use more information on how to market effectively. Good thing at Writer’s Digest we have an interview by award-winning author Kristen Harnisch with Caitlin Hamilton Summie, owner and founder of Caitlin Hamilton Marketing & Publicity. They discuss how marketing has changed and what are the best practices to get your marketing plan running effectively.

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How to Get the Most Marketing and Publicity Bang for Your Buck

By: Kristen Harnisch

This guest post is by Kristen Harnisch. Harnisch is the award-winning author of The Vintner’s Daughter, the first novel in a series about the changing world of vineyard life at the turn of the twentieth century. Her next novel, The California Wife, will be released in 2016. Harnisch has been a speaker at the Writer’s Digest Conference and currently lives in Connecticut with her husband and three children. Connect with Kristen at kristenharnisch.com, on Twitter @KristenHarnisch, and on Facebook facebook.com/kristenharnischauthor.

New and established authors alike struggle with how to best market and publicize their books. In my interview with publicist Caitlin Hamilton Summie, we discuss the changing landscape of book promotion and how to get the most marketing and publicity bang for your buck.

Caitlin Hamilton Summie is the former Marketing Director of MacMurray & Beck and also of BlueHen Books/Penguin Putnam. At each company she also managed imprint profile and directed all publicity, hardcover & paperback. In addition, for nearly two years she simultaneously directed and handled sales nationwide for MacMurray & Beck. In 2003, she founded Caitlin Hamilton Marketing & Publicity, an independent book publicity and Marketing firm. Hamilton Summie wrote book reviews for The Rocky Mountain News, author profiles for ABA’s Bookselling This Week, and has published both short stories and poems. She is a former independent bookseller who earned her degrees at Smith College and Colorado State University. Her first book, a collection of short stories called TO LAY TO REST OUR GHOSTS, is being published by Fomite in 2017. Find Caitlin online at caitlinhamiltonmarketing.com.

 1. What changes have you seen in the marketing of books during your tenure as a publicist?

I’ve seen huge changes over the course of my career: the shrinking of book review pages, the rise of the Internet and Internet media, the development of the citizen (consumer) reviewer, and the creation of online engagement through social media. It has all vastly changed how we publicize and market books.

2. What do you see as your highest and best use as a publicist in today’s market?

I think the answer depends on what each author needs, but in general, for everyone, it is to create the kinds of publicity and marketing plans that help authors meet their goals. Do authors want sales, visibility, or both? A publicist should be a creative partner and guide for an author.

Before a writer contacts a publicist, I’d advise that he/she decide what his/her goals are and what expectations they have of a publicist.

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If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.

Quick Links: Looking for a Book Editor? Here’s How Much You Should Expect to Pay

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Quick links, bringing you great articles on writing from all over the web.

If you have never hired a book editor and are curious at how much they cost or want to compare what you have paid, then read on for Blake Atwood’s post at The Write Life. Be warned, you might want to gird your loins for sticker shock. But while these services don’t come cheap they are often necessary to produce a quality (and sellable) book.

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Looking for a Book Editor? Here’s How Much You Should Expect to Pay

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I wish I could tell you that proofreading will always cost one cent per word, copyediting two cents per word, and developmental editing three cents per word, but the truth is much hazier than that.

While I will provide hard numbers, you should first know certain essentials about hiring an editor.

This information may help you understand why editing costs seem to vary widely from one editor to the next, but it should also assist you in comparing possible editors.

How much you can expect to pay an editor depends on at least eight variables:

1. What kind of editing are you seeking?

Developmental editing (aka content editing, big picture, or macro editing) costs more than copyediting (aka micro editing), and copyediting costs more than proofreading.

2. What’s your total word count?

Editors charge by word count or page count. Some may charge by the hour, but that’s rare, especially for editing long books.

Knowing your total word count is essential to an editor’s cost estimations for taking on your project.

3. How complex is your book?

Editing academic work to a niche style guide will cost more than editing a novel per the Chicago Manual of Style.

Editing a book with hundreds of footnotes or endnotes should cost more than editing a book without citations.

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If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.

Quick Links: What is the Kindle “Delivery Cost” and How Does it Affect Me?

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Quick links, bringing you great articles on writing from all over the web.

If you upload your eBook to Amazon you will be faced with a “delivery cost” which is based on the digital size of your manuscript. Thanks to RJ Crayton at Indies Unlimited for going into detail about this cost. Just so you know, there are ways to shrink the file size, so if you end up with a big enough delivery cost you might want to talk to someone about reducing the file size.

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What is the Kindle “Delivery Cost” and How Does it Affect Me?

Author RJ CraytonPosted on June 27, 2016

CostsFor those new to Kindle publishing, questions often arise about the Kindle delivery cost. Some people aren’t sure what it is, who it affects, and if there’s a way to make it go away. Today, I’m going to give a quick overview of the fee and what it means to authors.

What is the fee? It’s the amount of money Amazon charges you to deliver a book to customers. The amount is determined by the size of your book and is based on a dollar per megabyte rate. You can find the exact rates here. However, I’ll offer up the rates for the four largest English-speaking markets. The US, Australia, and Canada are $0.15/MB in their countries’ respective currency; and the UK is £0.10/MB.

Will the fee be expensive? That depends on the kind of book you’ve got. Most books that are primarily text will come in under a megabyte. However, once you start adding images to your books, you will really increase the file size and start incurring a large delivery fee. So, if you’re selling a photo book, a cookbook, a comic, a children’s picture book, or anything that’s image heavy, you could end up with a large delivery fee.

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If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.

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