digital media

A Manifesto For The Future Of The Book

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This post by Tom Abba originally appeared on Futurebook on 8/27/15.

How easy it is to keep replicating the same old same old. Want to stop replicating print in digital? “Lock your marketing department away for six months,” advises narrative theory specialist Tom Abba in today’s manifesto. Lamenting, as do many others, the “books under glass” disappointment of most ebook efforts to date, he writes: “Print is kicking and the novel is breathing. Writers are poor and you are squandering opportunities.” We should, he tells us, take better advantage of “this chance for change, for real disruption.” — Porter Anderson

This is not good enough.

Repeat after me.

This.
Is.
Not.
Good.
Enough.

What are we building? What is it we’re making?

The best we have are books under glass, enhancements with video and clicking and audio. Imprisoned and ridiculed and not what was promised. 

The book is not dead. Print is kicking and the novel is breathing. Writers are poor and you are squandering opportunities. This chance for change, for real disruption.
Repeat after me.

This.
Is.
Not.
Good.
Enough.

Digital is different and digital’s new.

It’s going to break you, or it’s going to ignore you (as it’s already done). If you don’t engage it, nothing will follow. It can remake your business, but only if you let it.

 

Read the full post on Futurebook.

 

Soliloquy on Book Prices (or How I Learned To Love eBooks)

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This post by Greta van der Rol originally appeared on her site on 5/17/15.

You know how sometimes things you’ve been reading/talking about kind of merge? That happened to me this morning. Somewhere I read about author earnings and the cost of books. Somewhere else I wrote an article about the power of the franchise in writing and that led me to the Thrawn trilogy and mention of a book where Grand Admiral Thrawn is an important, though rarely visible, character and that led me to dig out that very same book. Troy Denning’s Tatooine Ghost, to see if I still thought it was as good as I remembered.

I’ve also been re-reading one of my favourite books, McDevitt’s Slow Lightning. It’s face down on the desk beside me as I write. And the sticker with the price is waving at me.

I bought the book (a 5×8 paperback) in about 2003. It cost AU$19.95 from Readers Feast in Melbourne. Same for Tatooine Ghost.

Wow, I thought, glancing along a row of paperbacks on a shelf (just one row). There’s over $400 worth of books there. At least, that’s what I paid for them. They’re worth squat now. And as for that glass—fronted cabinet behind me, the one full of hardbacks… Then I thought some more and wondered if these prices were from before the Big Row about book prices. I don’t recall the details, but it was all about the excessive cost of books in Australia. So I thought I’d check the current price of some of those books.

 

Read the full post on Greta van der Rol’s site.

 

Whose Game Are You Playing?

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This post by John Pettigrew originally appeared on Future Proofs on 5/4/15.

We hear a lot about Amazon, the new giant in the playground. But Amazon may actually be the least of the industry’s problems, because they at least play by rules we recognise. There are plenty of other giants out there who are playing entirely different games – but who may still stomp all over our playground. The question is, what do we do about them?

The publishing industry feels under threat from a lot of places these days. And the most commonly mentioned cause of this fear is surely Amazon. Starting off as just another book retailer, Amazon has grown hugely and very cleverly to become a true global giant.

Amazon seems to be the kid everyone’s afraid of – bigger, stronger, and not afraid to use its muscle to get what it wants!

Playing by the rules
However, Amazon is still playing in our playground, basically working with the same rules publishing companies are used to – getting books to customers more effectively and more cheaply than ever before. This is a game that publishers understand and play all the time. And we can see this by the way that publishers and Amazon are always talking about this or that, arguing about a particular situation and coming to new agreements.

The problem, it seems to me, is that Amazon isn’t actually what publishers should be most worried about. We fear Amazon, I think, because we understand it pretty well and so can predict clearly what effect its actions are going to have on us.

 

A different game
The true danger may not be Amazon but other giants who are playing entirely different games. Companies like Google and Facebook, who use content (including content from publishers) as part of their business but who don’t really care much about that content because their real business is selling advertising.

 

Read the full post on Future Proofs.

 

An Incredibly Brief Introduction to New Media Lit

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This post by Matthew Burnside originally appeared on Ploughshares on 2/5/15.

Let us consider a form mired in its indefinability: new media lit. I’ve found that nothing – not even poetry – can alienate a reader more quickly than encountering it. Normally I would resist trying to encapsulate an entire genre into one shell of a definition, but because we don’t have a lot of time here and my purpose is simply to expose you to the very distant edge of what the genre has to offer (whether you choose to step further is up to you), let’s stick with a radically basic, extremely flawed definition: New media lit is any “literature” that appears online, utilizing the myriad tools of technology and often allowing a greater degree of reader interaction than does offline literature.

This stuff has been around for a while—since Michael Joyce first doled out a floppy disk to his peers bearing the first (arguably) hypertext story entitled “Afternoon, a Story” in the late ’80s—but only on the fringes of literature, existing more as a novelty than as a respectable form. Robert Coover hailed its potential more than anyone, seeing it as perhaps the natural evolution of literature—the product of emerging media and our increased connectedness to technology. At a certain point in the 1990s, for some, new media lit seemed to be the inevitable future.

It was a future that never came to pass. But today, as digital literacy and the capacity for multimodal thought processing increases light years with each new generation beyond the previous one, I think it’s worth dipping into the digital waters again, if only to challenge our notion of what literature is and consider what else it can, and might, one day be.

 

Read the full post, which includes links to some online New Media Lit, on Ploughshares.

 

The Ideas Have It

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This post by Philip Jones originally appeared on Futurebook on 8/12/14.

When The Bookseller launched the FutureBook Hack earlier this year, I wrote that the “book business has a remarkable record in publishing innovation, and a terrible reputation for digital inertia”. Part of the reason for this is that there are more ideas about this business, and what might be changed about how we go about the business, than there is capacity within it for the ideas to be given the oxygen they need. Just last month I noted a list of ten innovations I thought deserved greater attention, and last week Porter Anderson interviewed Headline’s Ben Willis, the person behind Bookbridgr.com, an idea which I cruelly left off my original list.

At the FutureBook Conference last year we asked a panel of industry experts for their big ideas. Each speaker got 5 minutes to pitch one way in which the industry could improve. The ideas looked at adapting to a shifting digital landscape, cultivating innovation and how to make the most of technological changes.

 

Click here to read the full post on Futurebook.

 

Wattpad Gets into the Digital Publishing Game

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This post by Michael Kozlowski originally appeared on goodereader on 5/2/14.

Wattpad has popularized the notion of serialized digital books on their website. Millions of readers and writers use the free service to hone their writing skills and develop a loyal following. The serialized approach is the most dominant on the platform with readers giving their feedback after every chapter. Wattpad is now getting into the publishing game with two of their most seminal stories.

Wattpad is using Amazon Createspace to make physical versions of the books available. This will give people the ability to buy printed versions of the books and allow the authors to do book signings. Wattpad is also distributing the books digitally with Amazon, iBooks and Kobo.

 

Click here to read the full post on goodereader.

Also see: Wattpad Raises $46M From OMERS Ventures And Others To Grow Its Social Publishing Network, from TechCrunch.