This post by Neil Patel originally appeared on Quicksprout on 6/8/15.
The posts on this blog are typically 2,000 words long. Would you honestly read them if they were nothing but text? Sure, some of you would (and that’s amazing, thank you), but I could never blame anyone for not wanting to read a giant block of text.
This is why articles that include images get 94% more total views than articles that don’t.
Remember though, that stat is just an average. If you use images well, your traffic could increase even more.
It’s a win-win: you get more pageviews, and your readers get to enjoy reading more digestible content.
While social media isn’t the same as your blog posts, it illustrates the power of great images.
Posts on Facebook that include an image get 53% more likes than posts without an image. Additionally, they also make up 93% of the most engaging posts.
Read the full post, which includes 5 specific tips for making custom images, on Quicksprout.