KDP Select

Quick Link: The Only Rule Amazon Truly Cares About

by

Quick links, bringing you great articles on writing from all over the web.

Oh-oh. Watch out Kindle Select authors, Let’s Get Digital‘s David Gaughran has a horror story to tell about a promotion gone sour and what he is doing to deal with it. Could this happen to you?

~ * ~

The Only Rule Amazon Truly Cares About

by David Gaugharan

On Monday, I found out that some bug hit a German e-book site causing the reactivation of long-dead listings, including one of mine, putting myself and some other authors in breach of KDP Select’s exclusivity rule.

Amazon pounced into action and cancelled my Countdown deal which was scheduled for this week, screwing up a carefully planned promotion. And despite pledging to resolve the matter and restore the promo, Amazon has not done so.

I’m going to go through what happened in detail so you can be sure that I acted correctly at all points – because there is a lot of shadiness going on at the moment – but feel free to skim some of the details if you wish.

Read the full post on Let’s Get Digital

~ * ~

If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Quick Link: Is KDP Select Right for You?

by

Quick links, bringing you great articles on writing from all over the web.

One of the tougher decisions for authors is to sign up with Amazon exclusively, through KDP select,  and get higher rewards, or to go with a variety of vendors and get lesser monies from Amazon. Marcy Kennedy tries to help you decide what is best for you. Head on over to Fiction University to learn more. What have your experiences been?

~ * ~

Is KDP Select Right for You?

kdp-selectThursday, June 23
By Marcy Kennedy, @MarcyKennedy

Part of the Indie Author Series

One of the choices we need to make when we publish our book is whether we’re going to distribute wide or go exclusive. Up until this point, I’ve always gone wide, but with a new series scheduled for release in November, the idea of going exclusive has been on my mind a lot lately.

Distributing wide means that we’ll offer our book for sale at all the major retailers—Amazon, Barnes & Noble, AppleiBooks, and Kobo at least.

Going exclusive, at this point, means we’re putting our ebook into Amazon’s KDP Select program. Amazon’s terms of service for the KDP Select program state that we can’t sell or give away the enrolled ebooks anywhere else. You agree to this exclusivity for 90 days at a time, and then you can either continue in the program for another 90 days or opt out. In exchange, they offer you some perks they don’t offer to books that aren’t enrolled.

Three important things we need to keep in mind are…

Don’t confuse this with simply publishing through Kindle Direct Publishing. They’re not the same thing. KDP Select is an option for authors who publish through Kindle Direct Publishing, but you can publish on the Kindle Direct Publishing portal without enrolling in KDP select. Enrollment isn’t automatic or mandatory.

~ * ~

If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.

Kindle Royalty Payment Changes Roundup

by

Amazon has recently announced a major overhaul of how it will calculate royalties to be paid on Kindle Unlimited and Kindle Select Lending Library borrows.

Since most authors seem perplexed at how the new system works, and will affect them, here’s a roundup of reactions from people who’ve done some analysis.

Over on the Melville House blog, the outlook on these changes is gloomy:

When Kindle Unlimited was first formed, it offered royalties to authors as long as book borrowers read 10% of the text. Now authors are likely to make less money each time the book’s borrowed, unless his or her readers complete a considerable chunk of the text (or even–gasp–read the whole thing).

Trent Evans isn’t so sure, and he lays out a very detailed and intricate financial analysis to back up his theory that the changes could be a good thing for authors, since they will very likely force authors to stop slicing and dicing their books into much shorter novellas in order to get more borrows:

The more I think about this, the more I suspect this change is almost wholly focused on combating the rampant gaming of KU that’s been going on. The absurd ease with which KU (in its current form) can be ruthlessly gamed is one of the many reasons why I stayed far away (after my initial experiment with it).

 

C.E. Kilgore is in agreement with Evans on the “gaming” aspect, but her overall opinion of the changes is still negative and she calls Amazon’s sample payout scenarios into question:

Now, being paid per page means that the 25 page novellas filling the pool are going to be earning significantly less than their 250 page swimming-buddies. But, exactly how significantly less isn’t being honestly represented.

In [Amazon’s] redonk [payout calculation] example, they are giving each page a $10 worth. Excuse me for a moment while I LOL at that. Authors, please – stop right there and don’t even get any ideas about that actually happening. No way is Amazon EVER going to pay out anything close to $10 per page.

A more reasonably achievable figure is 1 penny per page (but I believe it will end up being something more like 0.006 cents – 0.008 cents per page ‘ i.e. not even a penny per page) payouts.

 

Read the different perspectives and analyses before making up your mind about the likely impact on your own Kindle books.

 

The Strategic Use of Book Giveaways and How They Can Increase Earnings Potential

by

This post by Jane Friedman originally appeared on her site on 1/30/15.

Over the last few months, I’ve observed a lot of chatter regarding the use of giveaways, especially for indie author book marketing and promotion. A summary of the most recent conversation can be found over at Porter Anderson’s post, ‘Who Decided Our Worth?’ Do Free Books Give Away Authors’ Value?

So, do free books hurt authors (or publishers, for that matter)? The short answer is no. For the long answer, keep reading.

 

What’s Your Funnel?

This is the key question that every strategic author needs to ask. The funnel is the path that readers take from becoming aware of you to becoming a fan.

Giveaways (or freebies) are popular for good reason; they’re a classic, frictionless way to make people aware of your work. Just about every industry has some way of using “free” to their advantage, particularly game, software, and app developers. If you can get a sufficient number of people in the door, and they like your stuff, you can sell them other things once you have some kind of trust or relationship in place.

If you’ve seen the famous Alec Baldwin speech in Glengarry Glen Ross—it’s a favorite of mine—it’s the same idea being expressed. A-I-D-A. First, get people’s attention—whether through an ad, a freebie, traditional media coverage, whatever. That creates interest. And if all goes well, you have desire and action to make a purchase later.

I don’t find it useful to discuss (or demonize) giveaways in the abstract, because unless we can tie it to a particular strategy for a particular author at a particular time, it’s impossible to evaluate it properly. If the giveaway leads to paying fans down the road, it’s smart. If the giveaway leads to no further action, then it should be reconsidered.

 

Read the full post on Jane Friedman’s site.

 

My Kindle Countdown Deal Epic Fail

by

This post by Juliet Rich originally appeared on her site.

Over the Black Friday-Cyber Monday weekend, I offered The Flaming Geeks Book of Geeky Trivia for .99 on an Amazon Kindle Countdown Deal. I didn’t have tiers, so it was 99 cents the whole time until it went back up to the list price of $2.99.

As I did when I offered it as a Free Book Promotion, I only marketed it by sharing it on my personal Facebook page. I did this a couple of times during the promotion.

The results:

Free Book Promotion – ~150 free downloads (no money for me), followed up with ~5 sales immediately after the promotion ended (yay money). Plus it netted me my first review (yay review!).

Kindle Countdown Deal – no downloads, no sales, no new reviews

 

Why didn’t it work?

Reason #0 – I need to do more marketing in general. But that was true of both cases.

Reason #1 – Everyone who follows me on Facebook who wanted it already had it.

 

Read the full post, which includes four more specific reasons plus analysis, on Juliet Rich’s site.

 

Kindle Unlimited Not a Great Deal for Readers or Authors

by

This post by Marion Stein originally appeared on her Marion’s Blog on 1/12/15.

One of my Goodreads friends recently asked if he could find my works on Amazon’s recently launched Kindle Unlimited scheme. Here is what I told him:

My books aren’t enrolled in Kindle Select and won’t be. Authors who participate are mostly losing money compared to before. Authors who aren’t in it are also seeing sales drop. Everyone is losing money but Amazon. There are now 700,000 books on Kindle Unlimited. That may sound like a lot, but unless you only read indies, most books you want to read are not there. Traditional publishers can put books into Kindle Unlimited and still sell those books in other venues like Nook Books and Kobo. However, indies have to also be enrolled in Kindle Select to be on Kindle Unlimited, which means they have to sell those ebooks exclusively on Kindle, and many authors (and readers) feel that that lack of competition is not a good thing.

Here are some more reasons why Kindle Unlimited is bad for authors:

Readers can use Indie Select as a private (but expensive) library. They can borrow your book, but if they don’t bother to actually read it, you get NOTHING. If they do read more than 10%, you get something, but it’s far less than if they bought it.

 

Read the full post on Marion’s Blog.

 

The New Bestseller Lists

by

This post by L.J. Sellers originally appeared on The Kill Zone on 8/11/14.

Elements of the publishing industry have never been more hotly debated! The most passionate discussion is the Amazon/Hachette dispute over distribution terms and pricing, but another issue has come up that may have a broader effect on authors. Or at least, a more personal influence.

Amazon’s new Kindle Unlimited program was unveiled recently, and it’s already affecting the measure by which authors all live—the Kindle bestseller lists.  I’ll get to that in a moment, but first the background: Kindle Unlimited (KU) is a subscription service for ebooks. For $9.99 a month, readers can download all the digital books they want. So far, the books included in the service mostly come from the Select program of Kindle Direct Publishing (KDP) and Amazon Publishing (AP) imprints.

[You can enroll in the KDP Select program by clicking on the box when you upload your book. When you click the Select box, you’re agreeing to make that ebook exclusive to Amazon and not sell it in ebook form anywhere else. In exchange, you get various promotional opportunities, plus you’re enrolled in KOLL (the lending library), so you get paid each time someone borrows your book. And now, with the new program, you’re also in Kindle Unlimited, for even more paid sales.]

 

Click here to read the full post on The Kill Zone.

 

Breaking Free – What Happened When I Left KDP Select

by

This post by Nick Stephenson originally appeared on his site on 6/6/14.

“KDP Select is evil”. “Free promotions are pointless”. “Nick, you’re an idiot”. These are things I hear on a daily basis, the latter usually being something I say to myself when I’m looking in the mirror. As for the first two, I talk to a lot of authors who have a strong opinion on the relative merits of signing up for 90 days of exclusivity with Amazon, and the words “shackled” and “dungeon” come up a lot. It’s the same for free days – half of authors think they’re a God-send, the other half would rather cut off their own limbs with a rusty spatula than offer their work gratis. And that’s cool, I don’t have anything against people having wildly different opinions – and there are plenty of authors making a decent income without touching free promotions, and there are plenty who swear by them. But I like to look at the cold, hard numbers before coming to a conclusion, as everybody’s mileage seems to vary.

The two main strategies for free books I see most often are:

1. A variety of titles signed up to KDP Select, with rotating free promotions on each book. This is pretty easy to do with the 5 free days you get to play with under the KDP Select contract.

2.Titles NOT in KDP select, and up on other vendors, with the first book in the series permanently free. This is also pretty easy to do.

There are pros and cons for both approaches, but last month was the first time I’d tried option number (2). I’ve had a bunch of emails and comments asking for me to report back on the results, so here’s the skinny:

Income Report: All Books in KDP Select

 

Click here to read the full post, which includes sales graphs and detailed analysis, on Nick Stephenson’s site.

 

Is Kindle Countdown the new Free? Keeping Books Visible in 2014

by

This post by M. Louisa Locke originally appeared on her blog on 2/25/14.

For the past year there has been a good deal of hand-wringing over the question of KDP Select free promotions. Have they de-valued fiction, do they attract negative reviews, do they even work anymore? As anyone who regularly reads my blog posts knows, I have been a strong proponent of offering ebooks free for promotional purposes, and free promotions have been very good to me in terms of increasing my reviews and keeping my books visible and selling.

However, I also believe one of the distinct advantages we have as indie authors is our ability to use our own sales data to respond innovatively to changes in the marketing environment. As a result, in the past year I followed a number of different strategies to keep the books in my Victorian San Francisco Mystery series visible, including beginning to experiment with the new promotional tool, the Kindle Countdown, that has been introduced as part of KDP Select.

In this post I am going to:

A. Review how successful the strategies I pursued last year were for selling books in 2013.

B. Address whether or not Free is failing as a strategy.

C. Compare the Kindle Countdown promotions to Free promotions.

D. Assess whether or not Kindle Countdown promotions can replace free-book promotions as my primary promotional strategy for 2014.

 

Click here to read the full post on M. Louisa Locke’s blog.

 

No, Mike Shatzkin did NOT say that publishing is spiraling down the drain

by

This post, by Mike Shatzkin, originally appeared on his The Shatzkin Files blog on 11/21/13.

As part of the promotion of the Digital Book World conference, I do some interviewing with the very capable Jeremy Greenfield, the editor of their blog. And Jeremy takes our conversations and chops them up into short pieces around the themes of our show. Since the focus of Digital Book World is “how digital is changing publishing”, Amazon is a topic of great interest and one we try to address in an original and enlightening way.

In my interview with Jeremy, for which he published very brief but entirely accurate excerpts, I did say that publishers would face a real selling job with authors when Amazon’s share grows by another 25% from its current base or if Barnes & Noble closed. Neither of those things is likely to happen in the next few years. If and when the day comes that one of those things does happen, not all publishers would be entirely defenseless even with today’s arsenal of capabilities. And Jeremy’s piece closes with my suggestion that publishers can help themselves by doing “digital marketing at scale, which is audience-centric in its thinking.”

Despite how this is interpreted in some circles, it does not add up to publishing “spiraling down the drain”.

Amazon is already truly disruptive and it isn’t clear to anybody but those on the inside of Amazon exactly how disruptive. I’ve written earlier that we know nothing about the used book marketplace they host and foster, which we must assume cuts into sales, particularly of bestselling books which have many copies in circulation. A recent discussion on a mailing list I’m on revolved around what we don’t know about how many ebooks are being published. Why? Because Bowker, which issues ISBN numbers and therefore helps us count the titles going into the marketplace, doesn’t necessarily get to touch (and count) titles that stay entirely inside of Amazon and therefore only use the Amazon “ASIN” substitute for the ISBN. Other ebook retailers will handle titles without ISBN numbers, but only Amazon has a large enough market by itself to make a substantial number of self-publishers work with them alone.

And now we have the anomaly of sales reporting from the AAP, once again working without totally internal Amazon IP, that suggests ebook sales are going down. Are they going down? Or are self-published titles exclusively inside Amazon taking share away from the part of the business we can see and count for ourselves and masking the ebook sales growth that is actually taking place? I have no evidence, but that strikes me as a more likely reality than that ebook sales have actually fallen year-to-year recently.

 

Click here to read the rest of the post on The Shatzkin Files.