Marketing Tips

Quick Link: Hints from the Pros: Book Tour Tips

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Quick links, bringing you great articles on writing from all over the web.

Are you thinking of doing a book tour? Want to know more about book tours? Head on over to Writer UnBoxed where has gathered some helpful tips from book tour pros. What is your secret sauce for a great book tour?

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Hints from the Pros: Book Tour Tips

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Greetings from the road! I’m out on book tour promoting Girl in Disguise, skipping around from the very north (Minnesota) to the very south (Alabama) of the country, filling my days and evenings with readings, signings, panels, book clubs and keynotes. Other than forgetting to pack my makeup remover, things are going pretty well so far.

Like most of publishing, book tours aren’t what they used to be. Which doesn’t mean they’re worse – or better – just different. From an economic standpoint, spending money on plane tickets, hotel rooms and car rentals for absolutely no guaranteed return on investment is, well, not entirely sense-making. Which is why book tours are the exception these days and not the rule. (“We’ll be leveraging your social media presence” is an oft-heard substitute, and perhaps I’ll write a different post about that.)

But visiting bookstores, libraries and other locations to talk about your book is an experience like no other. Those face-to-face interactions with readers are precious. I still regret not getting a photo with the reader whose boyfriend drove her three hours each way to bring her to my bookstore event in Toledo as a surprise. And while there are just as many ways to plan a book tour as there are ways to write a book, I thought I’d gather some tips from the pros – other authors who are out on tour with their books this spring – to provide some guidance.

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If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.

Quick Link: Podcast – Marketing Your Book All the Way to the Bestseller Lists, with Jay Baer

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Quick links, bringing you great articles on writing from all over the web.

We are offering up something a little different today, a link to a podcast instead of a post. It is an interview between Chris Ducker and Jay Baer about book marketing that I thought was very interesting. Let me know if you like this or not.

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Marketing Your Book All the Way to the Bestseller Lists, with Jay Baer

In this podcast episode, Chris Ducker sits down with Jay Baer to learn exactly how to become a New York Times bestselling author! Get your notebooks ready!

Book marketing is a topic that has come up a lot for me lately. As many of you know, I’ve just wrapped a book, that has been traditionally published a while back.

Earlier this year, I interviewed Farnoosh Brock about her book on juicing, and her grassroots approach to marketing it – which worked very well for her. This time you will hear a different approach – a mix of old and new techniques, with some long-term brand building as the backbone.

In this interview, I talk with Jay Baer about his well-planned book marketing campaign, and we delve deep into how to become a New York Times bestselling author.

This is some very useful stuff, so get your notepads ready!

In this 50 minute episode, Jay and I discuss:

  • Why using unorthodox book marketing techniques can work in your favor.
  • How you can build awareness long before your book is released.
  • The criteria for hitting the NYT bestseller list.
  • How to utilize your community to make your book go viral.
  • Why hiring a publicist is still a good idea in the new business economy.
  • How to use re-targeting to your advantage.

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If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.

Quick Links: What I Learned from Launching My First Best Seller

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Quick links, bringing you great articles on writing from all over the web.

Yesterday we learned what not to do, today we look at lessons learned from a successful book launch. Jeff Goins at The Write Practice tells us what he figured out from his positive experience.

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What I Learned from Launching My First Best Seller

by Jeff Goins
best practiceToday’s post is written by Jeff Goins. Jeff is the best-selling author of four books including, The Art of Work. His award-winning blog, Goinswriter.com, is visited by millions of people every year. Get his free book marketing cheatsheet here.

So you want to launch a bestseller. Great. Every writer does. But the truth is, before you can launch a best-selling book, you have to write a best-selling book. Here’s what I mean.

When my recent book, The Art of Work, became an instant bestseller, people asked me how I did it. They wanted to know the secret marketing tactic or promotional strategy I used. And those were the wrong questions to ask.

For the longest time, I wanted to be a best-selling author. I built my tribe, learned how to market, and assembled book launch teams. But it never happened. What was I doing wrong?

After four books, I finally did get a book on the bestseller lists. But it had nothing to do with timing or practice. With my fourth book, I actually learned how to write a book I believed in that would sell well. And any writer can do this, if they understand the process.

Just a couple quick notes, though, before I begin:

  1. This process works for writing nonfiction. I’m not a fiction author, so I can’t speak to that. This works for writing how-to, advice, self-help, memoir, business, and just about any other form of nonfiction.
  2. This is not about how to game your way onto a bestsellers list. I tried that. It didn’t work. This is about how to write a real bestseller, a book that continues to sell tens of thousands of copies every year.

3 Lessons I Learned from Launching my First Best-selling Book

So with that said, I want to share with you my process, what I learned from watching other authors succeed and then applied to my own writing journey. I wasted years trying to figure this out, but hopefully you won’t have to do the same. Here are three things I learned from launching my first best-selling book:

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If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.