Quick Link: Are You Clear About Your Writer Persona? Going Public by Design

Quick links, bringing you great articles on writing from all over the web.

Privacy is such an important, and often under reported, issue these days. It is so easy to find out information on someone. But as authors, we want people to know about us, and that means sharing something of who we are.  At Jane Freidman,

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Are You Clear About Your Writer Persona? Going Public by Design

Quick Link: How to Set Up an eBook Ad with Amazon Marketing Services

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Did you know you can set up ads for your ebook with Amazon Marketing Services? I didn’t. But at Indies Unlimited,

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How to Set Up an eBook Ad with Amazon Marketing Services

Amazon Marketing Services Logo 2017by

A few months ago, KDP opened up Amazon Marketing Services to all eBooks, not just the ones in Kindle Unlimited. Setting up an ad is a relatively simple process, although it can look intimidating in the beginning.

Today, I’m going to walk you through how to set up both types of advertising.

First, go to your Reports page in KDP and click on Ad Campaigns (red arrow below).

Amazon KDP Reports-dashboard
Click to enlarge

You’ll be taken to a screen that gives you the option of creating a new campaign (red arrow below).

New advertising campaignClick “New campaign,” and you’ll be taken to a screen to choose whether to do a Sponsored Products ad, or a Product Display ad (see red arrow below).

Read the full post on Indies Unlimited

Quick Link: What Social Media Groups Are and How To Use Them

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So you already know that you need social media to help spread the word about your titles, but have you heard of social media groups?  They are a great way to connect with people and help you stand out. Each social media platform has its own type of groups. Melissa Flickinger over at Bad Redhead Media helps you get started.

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What Social Media Groups Are and How to Use Them

By Melissa Flickinger

We discussed social media groups during our recent Twitter #BookMarketingChat. Of course, there is a lot to cover in one hour, so we chopped the list down to Facebook, LinkedIn, and Google+. We’ll discuss Pinterest, Goodreads, and other social media groups in future chats and my next post. Here are some key tips to get you started on social media groups.

If you have any social media accounts, chances are you’re already in several groups. But for those who are just getting their virtual foot in the social networking door, let’s explain what a social media group is and why they’re so great for building relationships!

What Are Social Media Groups?

Social media groups are general interest or niche-specific forums within social media platforms. Indie writers, paranormal romance book lovers, and author street teams are all examples of the different types of groups you might find on social media. These groups can be open or closed/secret, based on the owner’s (aka, moderator’s) preferences.

Read the full post on Bad Redhead Media

Quick Link: 6 Ways for Indie Authors to Use Goodreads to Network

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This post from on the Self Publishing Advice Center from ALLI has reminded me about how neglected my poor Goodreads page is.   Everyone talks about Facebook as the best for your dollar marketing tool, but Barb suggests you also give Goodreads a try. What do you think? Is Goodreads worth the time and effort or are you like me and neglecting it?

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6 Ways for Indie Authors to Use Goodreads to Network

Social media expert Barb Drozdowich counts the ways for indie authors to network on Goodreads to help market their self-published books.

 

Goodreads is often the site that is dismissed as difficult to navigate or full of nasty people.  Let’s talk about these elephants shall we?

  • Can Goodreads be difficult to navigate? I think so.  But like learning to write excellent dialogue,  navigating Goodreads can be learned with a little bit of patience.
  • Is Goodreads full of nasty people?  Not really.   There are 50 million account holders on Goodreads.  In a group that large there are bound to be nasty people.  Take your local mall as an example.  Not everybody there is pleasant,  yet you continue to shop there.  You develop a way to cope with the nasty people –  you can do the same on Goodreads.

The Enormous Potential Reach of Goodreads

Goodreads had 50 million readers all in on place. What could be a better place for finding readers, especially for the beginning author – or the author trying to make contacts in new countries, ?

But just like you would never stand in the middle of your local public library holding your book and yelling at everybody to read it,  that behavior is not acceptable on Goodreads either.  So put on your reader’s hat,  grab yourself a cup of coffee and think about six distinct networking possibilities.

Read the full post on Self Publishing Advice Center

Quick Link: The Power of a Permafree Book with Jennifer Waddle

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One great and often overlooked marketing tool is the permafree ebook, especially for series. You can find a great post and podcast by Shelly Hitz and Jennifer Waddle that will help you utilize this great tool. Check it out!

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The Power of a Permafree Book with Jennifer Waddle

What is a permafree book and how can it help you in your marketing?

In today’s training, Jennifer Waddle will be joining us to show us how permafree book has helped her succeed in marketing her books.

The Power of PermaFree Book

SHELLEY: Welcome to Author Audience Academy. Today I’m rolling out the red carpet and inviting you into my community to show you behind the scenes look at what’s working for authors like you.

In this episode, I want to position the spotlight on one of my members, Jennifer Waddle. Welcome, Jennifer.

Jennifer: Thank you, Shelley. It’s great to be here.

Shelley: Yes! I’m so excited to have you share on today’s episode. Before we dive in I want to just share a brief bio about you.

Jennifer Waddle is an author, speaker, and contributor who write books for women in the trenches of life. Her goal is to help Christian women face issues that stand in the way of who they were created to be. I love that!

She’s also a children’s book author of a brand new series called “A Day in the Life of a Little Kid”. This book is available on Amazon. Jennifer resides with her family near the foothills of Cheyenne Mountain. And you live here in Colorado Springs, right where I am as well! We’ve attended the same church!

You can connect with her at JenniferWaddleOnline.com.

So for this week’s center stage spotlight training, I’m going to have Jennifer share a specific success strategy. I’m excited to learn from each other on being able to accomplish your goals as an author. And we will be sharing some specific strategies that have worked for Jennifer.

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Quick Link: Your Author Bio: Does it help your Book Sales or Stop Them Dead?

Quick links, bringing you great articles on writing from all over the web.

When is the last time you looked at your author bio? I thought so. Often overlooked,  a good author bio can give a reader a sense of connection. has some great tips for creating or sprucing up your author bio at Anne R. Allen’s Blog.

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Your Author Bio: Does it help your Book Sales or Stop Them Dead?

By

No matter how great a book’s cover and blurb, one thing can stop me from buying yet another ebook for my Kindle: an author bio on the buy page that screams “amateur.”

I spent some time as an editor, so when I pick up a book for relaxation, I want to know it’s going to be a professional work and not something that makes me want to run for my red pencil.

If you start your bio “I’ve always wanted to write a book, ever since I won a penmanship prize in third grade, and now that I’ve self-published, “If My Cats Could Talk” my wish has come true…,” all you’ve told me is you’re a beginner.

Is that really what you want your customers to know?

Your buy page at Amazon or any online retail store is like your own personal storefront. It can be a sleek boutique or a homemade lemonade stand.

A funky lemonade stand might get a few passersby to spring for a glass because they think you’re cute or feel sorry for you. With Mom paying for lemons, sugar, glasses, and the card table—and hey, you might “earn” enough to buy yourself an ice cream when the truck comes by.

But you’re trying to be a professional writer here, right?

So before you publish that book, learn to write a professional author bio.

 

Quick Link: How to Get the Most Marketing and Publicity Bang for Your Buck

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We can always use more information on how to market effectively. Good thing at Writer’s Digest we have an interview by award-winning author Kristen Harnisch with Caitlin Hamilton Summie, owner and founder of Caitlin Hamilton Marketing & Publicity. They discuss how marketing has changed and what are the best practices to get your marketing plan running effectively.

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How to Get the Most Marketing and Publicity Bang for Your Buck

New and established authors alike struggle with how to best market and publicize their books. In my interview with publicist Caitlin Hamilton Summie, we discuss the changing landscape of book promotion and how to get the most marketing and publicity bang for your buck.

Caitlin Hamilton Summie is the former Marketing Director of MacMurray & Beck and also of BlueHen Books/Penguin Putnam. At each company she also managed imprint profile and directed all publicity, hardcover & paperback. In addition, for nearly two years she simultaneously directed and handled sales nationwide for MacMurray & Beck. In 2003, she founded Caitlin Hamilton Marketing & Publicity, an independent book publicity and Marketing firm. Hamilton Summie wrote book reviews for The Rocky Mountain News, author profiles for ABA’s Bookselling This Week, and has published both short stories and poems. She is a former independent bookseller who earned her degrees at Smith College and Colorado State University. Her first book, a collection of short stories called TO LAY TO REST OUR GHOSTS, is being published by Fomite in 2017. Find Caitlin online at caitlinhamiltonmarketing.com.

 1. What changes have you seen in the marketing of books during your tenure as a publicist?

I’ve seen huge changes over the course of my career: the shrinking of book review pages, the rise of the Internet and Internet media, the development of the citizen (consumer) reviewer, and the creation of online engagement through social media. It has all vastly changed how we publicize and market books.

2. What do you see as your highest and best use as a publicist in today’s market?

I think the answer depends on what each author needs, but in general, for everyone, it is to create the kinds of publicity and marketing plans that help authors meet their goals. Do authors want sales, visibility, or both? A publicist should be a creative partner and guide for an author.

Before a writer contacts a publicist, I’d advise that he/she decide what his/her goals are and what expectations they have of a publicist.

Quick Link: Should You Start a Video Blog?

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Bless Laura Drake for being braver than me! She decided to start a video blog and posted her experiences and why you should start a vlog. She even included her first one at Writers In The Storm for you to check out!

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Should You Start a Video Blog?

 

I’ve read so much about how video blogs are the next big thing. I swore I’d never do that. I mean, come on. I’m old, I’m fluffy, I don’t think well on my feet, don’t know anything about the tech involved, and I say ‘anyway’ all the time.  Oh, and I’d have to do my hair and makeup. Other than that, sign me up!

But then a few things happened. I read that in January 2016 Facebook announced there are more than eight billion video views and more than 100 million hours of video watched on the platform daily.

That’s an amazing stat, but it doesn’t negate even one of my arguments above.

Then I ran across this video:

Oh my God. I’ll bet I’ve watched that 9 times by now, and she has almost a million hits on it (more, after today, I’ll warrant). Do I judge her for being goofy? Hell no. She’s badass.

Dammit, this woman just negated all my arguments.

I eased into this the same way I convinced myself to write my first book – I’d write the book, get it out of my system, then hit delete!  NO one would ever have to see it. Boom.

Quick Links: Author Blogs: 5 Bad Reasons for Authors to Blog and 5 Good Ones

Quick links, bringing you great articles on writing from all over the web.

I LOVE this post by

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Author Blogs: 5 Bad Reasons for Authors to Blog and 5 Good Ones

By

5 Bad Reasons for Author Blogs

1) Getting Rich Quick

Nothing infuriates me more than those books and blogs promising writers they can make a gazillion dollars of “passive income” with a blog in the next month if they take this overpriced course or buy that book of rehashed advice from 2005.

The only people making a lot of “passive income” from blogging are the people selling the overpriced courses and worthless advice. Pyramid schemes always provide “passive income” for the people at the top of the pyramid. That’s not going to be you at this point. The boom is over.

Blogging is work. Writing is work. There’s nothing “passive” about it. Anybody who tells you otherwise is lying.

I used to subscribe to a couple of hype-y “how-to-blog” blogs, but I had to unsubscribe because these people are getting so desperate. One blogger now sends an email 15 minutes after you click through to read his post saying, “You’ve had enough time to read my post. Now share it to Facebook.”

Creepy!! I’d just shared his post to Twitter, but I deleted the Tweet and unsubscribed. You’re not the boss of me, dude. And I’m not responsible for your bad life choices. If you really were making the fortune you claimed to be making a decade ago, why didn’t you invest it?

Quick Link: 7 Essentials for Your Book Launch

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Today’s offering is about that most wonderful of things, getting ready to launch your book!  Hooray for you! But before you break open the champagne, check out the post by Keely Brooke Keith at Helping Writers Become Authors to make sure you have the basics down!

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7 Essentials for Your Book Launch

by Keely Brooke Keith

Congratulations, it’s a book! You accomplished something rare and impressive just by completing your masterpiece, not to mention surviving blood-boiling revisions and the agony of the publishing process. Now, the book launch date has been set and—surprise!—you have more work to do!

Orchestrating a book launch sounds daunting, but people need your book. Take a long slow breath and relax into the creative process of promoting your release. While there is no one-size-fits-all promotion plan, there are certain essential tasks that both traditionally published authors and independent authors should do to ensure a fulfilling book launch.

How to Prepare for Your Book Launch in 7 Steps

Following, are a few basics to get you started.

Book Launch Step #1: Ready Your Website

Your author website is the online version of your professional office or storefront. It could also be your catalog, your bulletin board, or your yearbook. It should not be a cobweb-covered single page you set up years ago and haven’t touched since.

Unless you’re an avid blogger, the author website won’t be how readers discover you. Instead, it’s where they will come to learn more about you. Your web address should be the simplest form of your author name as possible and should be the link you share more than any other.

Quick Links: What Goes in a Press Kit?

Quick links, bringing you great articles on writing from all over the web.

Do you have a press kit? You should. Where else can people find pictures you will let them use and more information about you. If you don’t have a press kit or just want to make sure the one you have is up to snuff, check out ‘s post at Digital Book World!

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What Goes in a Press Kit?

Sample Press Kit

Think of a press kit as a compilation album of your marketing materials, plus a few more goodies.

A sample press kit would have the following:

• An author photo at 300 dpi (high-resolution)
• Cover art at 300 dpi (high-resolution)
• Your book excerpt
• A sheet providing the various descriptions of the work (the one-line, the synopsis, etc.)
• An author bio (short and/or long, depending on the situation)
• Positive reviews (if you have them yet) and copies of any positive articles about you as an author or about your work

A digital press kit might “zip” all of these files into one folder for easy emailing and download. All of the above items are also things you will find in a typical list for a well-thought out author website, so you’re getting extra value out of assembling these materials and putting a press kit together.

About Those Marketing Descriptions

Quick Link: Covers Can Make or Break a Book

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Yea yea yea. I know, covers are important and you have been told that many times here and other places. But Darren Beyer, at Indies Unlimited, isn’t just telling you. He is showing you with a real world example of what a great cover vs. a good cover can do. Ever hear of a little fantasy title called Game of Thrones?

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Covers Can Make or Break a Book

Guest Post by Darren Beyer

We are all visual learners. I understand the value strong visuals bring to the game. That’s why, when I launched my first novel, I decided to seek out the best cover artist, the perfect person to take my words and put them into a stunning depiction of a scene from my story. They say not to judge a book by its cover, but everyone judges a book by its cover — and that’s just human nature.

A Case Study in Cover Design

I recently began the cover process for my second book with artist Stephen Youll. I relish working with people who are at the top in their fields — Stephen fits that bill. What really got me was his story.  A number of years ago, a major publishing house came to him to take a crack at a cover for a book they were trying to bring to market. The first launch had failed, and they thought the cover had something to do with it.

The publisher knew they had a great book on their hands and gave Stephen a specific direction to follow. At the time of the launch, romance novels were among the most popular, and the publisher believed that putting a romance flare on the cover of this book would help it sell. The art shown to the right is what it went to market with — and the book met with the same lackluster response as it did in its first launch. What went wrong?

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Quick Link: Using Twitter to Make Powerful Connections as a Creative Professional

Quick links, bringing you great articles on writing from all over the web.

Today’s social media post is all about Twitter, a great way to connect to people 150 characters at a time. Posting at Jane Friedman, Daniel Parsons explains the best way for authors to use Twitter.

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Using Twitter to Make Powerful Connections as a Creative Professional

Today’s post is from Daniel Parsons (@DKParsonsWriter), author of The #ArtOfTwitter.

Finding an audience for your books can seem like an insurmountable task when you enter the publishing space with no prior experience. Thankfully, Twitter can help you become not only an engaged member of the community but—in time—an influencer with a loyal audience.

Four years ago, I joined Twitter because I was writing my first book, and every blog post on the internet seemed to be saying the same thing: authors need a social media presence. Starting out, I had one goal, and that was to get 3,000 engaged Twitter followers. Why 3,000? Well, I had heard that you only start to get interactions on every tweet when you hit that number, and publishers wanted authors with ready-made, interactive audiences.

A lot has changed in the last four years. For a start, I discovered self-publishing and decided that I preferred it to the traditional route. One thing that hasn’t changed, however, is my focus on Twitter. I now have 93,000+ followers, reach 500,000 people every month, and get over 200 interactions per day. My followers have helped me grab the attention of powerful influencers, got one of my stories 30,000 reads on the story-sharing site Wattpad, and landed me a job at a publishing house. Along the way, they’ve helped my tweets trend above those of A-list celebrities—beating the likes of Craig David and Ryan Seacrest in various hashtag games.

Quick Links: Top Five Ways to Have an Awful Book Cover

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I see a lot of book covers during my day job and I can tell with one look who created their own book cover. It makes a huge difference in getting your potential audience to look at your book. So when I found this post by at Indies Unlimited I knew I found a kindred spirit. My personal pet peeve is #3 because very long titles make it very difficult to create sponsorship posts that look nice.  What are your hints for good book covers?

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Top Five Ways to Have an Awful Book Cover

by K.S. Brooks

I’m constantly looking at book covers as part of my “job” here at Indies Unlimited. On top of that, I run into authors posting their covers in groups all the time, asking for input. So I see a LOT of covers. And most of them all have the same issues.

What I find most ironic is that the same people keep posting book covers with the same problems. I don’t get that. Please allow me to make something perfectly clear. And I’m not just making this up to be difficult or bossy or right. I’m speaking from experience. I used to provide my own cover art to my small Indie publisher – and because of that, I’ve taken some lumps. But I’ve also learned some important things about book covers. I share this knowledge freely, to help my fellow Indie authors. Book covers are important. We all want to make a good first impression. Book sales count on it.

But I’ve noticed that a lot of people don’t want to listen to my advice, but, silly me, I keep giving it in hopes that I can help someone, maybe… someday. What would happen if I started advising them to do the exact OPPOSITE of what should be done? Do you think maybe THEN they’d do the opposite just out of spite and end up with a decent cover? How about we give it a try? With that in mind, here are my top five tips for better book covers.

Quick Link: How Authors can Utilize Facebook Live

Quick links, bringing you great articles on writing from all over the web.

Want a great tool to boost your social media reach and be able to interact with your fanbase? Alan Parks from Indies’s Unlimited gives a great tutorial on how to use Facebook Live.

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How Authors can Utilise Facebook Live

by Alan Parks

Almost every single Indie author that I know is on Facebook. Most of us spend time trying to sell our books to our friends, and many authors I know still insist on spending time copying and pasting a generic post to 20 or 30 Facebook groups and hoping that it will get them sales. STOP. There is a better way.

Facebook is still the best form of social media to use to sell your books, but you have to be smart. In recent months, Facebook has generously given us the best new tool for reaching and interacting with readers that we have had for years, and I haven’t seen anyone using it. It is called Facebook Live.

As authors, we hear a lot about algorithms. Whether it is Amazon algorithms or Facebook, all we hear is that these algorithms are working to stop people from seeing our posts/books. Facebook Live is different. If you have the Facebook app installed on a smart phone or tablet, you have the ability to use the live video to reach new and, crucially, different readers.

How to ‘Go Live’

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