nonfiction

The Crisis In Non-Fiction Publishing

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This editorial by Sam Leith originally appeared on The Guardian on 6/26/15.

When it comes to high-calibre non-fiction, risk-averse trade publishing houses are producing too many copycat ‘smart thinking’ books that promise more than they deliver. But praise should be given to the university presses

mid the ambient wails of doom about the publishing industry, I’d like to enter a note of encouragement. The mainstream may be getting dumber by the day, but we are living in what looks like a golden age of publishing for, of all people, the university presses.

At the moment, I don’t think there’s a trade publishing house producing high-calibre, serious non-fiction of the quality and variety of Yale University Press; and snapping at its heels are Harvard, Oxford, Princeton, Cambridge and Chicago. As the literary editor of a middlebrow news magazine I’m finding ever more of the reviews I commission are from such presses.

Where 15 or 20 years ago the big trade publishers were, oddly, swamping the market with sort-of-scholarly micro-histories of salt or longitude, they now seem, with exceptions of course, to be tiptoeing away from specific, knotty, deeply researched and nuanced books about things. The sorts of book on which they tend now to rely are investigations of “big ideas”. Their lodestars or exemplars are the Malcolm Gladwells and Daniel Kahnemans and Nicholas Carrs. I do not mean to denigrate those individual authors, rather to say that they produce a particular type of work.

 

Read the full editorial on The Guardian.

 

How to Develop a Bestselling Book Idea

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This post by Penny C. Sansevieri originally appeared on PR Toolkit on 8/21/14. Note that it is geared to writers of nonfiction.

With so many people jumping on the publishing bandwagon, it’s clear that anyone can write and publish a book these days. But there’s a difference between writing a book versus writing a book that will sell. Once you understand how to use keywords and research to your advantage, you can create a bestselling book, in particular, a book that will be a hit on Amazon. Here’s what you can do:

 

Where can you find ideas?

It starts with keywords. There are people who understand Search Engine Optimization to such a degree that they write books based on the most popular keywords that were top searches in Google. Why? Because those keywords are proven sellers. I don’t recommend this as a strategy for your book, but it does illustrate how important it is to write on a topic that already generates interest. This approach can help you resolve the following issues for your own book:

Book topic: You want your book to respond to the needs and questions of your audience. What do they want to know? How can you help them achieve their goals? You might not have to completely overhaul your original idea, but you can tweak your focus to respond to readers’ needs. And, since book production is a much faster process these days, you can respond to hot topics and trends quickly.

 

Read the full post on PR Toolkit.

 

Forest in the Trees: The Challenges of Shaping a Book (not a Collection) of Essays

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This post by Rebecca McClanahan originally appeared on Brevity on 1/18/14.

In The Writing Life, Annie Dillard seems to warn writers away from embarking on a collection of individual works: “…[S]ince every original work requires a unique form, it is more prudent to struggle with the outcome of only one form—that of a long work—than to struggle with the many forms of a collection.” As someone who has written both kinds of books (long form, book-length nonfiction, as well as books of individual essays), I must agree with Dillard. In fact, she’s letting us off easy by warning of only one challenge: the struggle to find the best form for each individual piece. Several other challenges await the writer who shapes a book of essays. Note that I wrote book of essays, not collection. To my mind, the two are vastly different. A collection merely gathers individual pieces under the same roof—the cover of the book. A well-shaped book of essays is another genre altogether; though each essay can and should stand alone, each also relates to the other essays in significant ways. If you embark on shaping a book of essays, here are some of the challenges you might face:

1. Choosing which essays to include

I never set out to write a book of essays, nor do most of the essayists I know. Rather, we find ourselves writing one essay, then another, then another. (I like how that sentence came out—we find ourselves writing—as if writing helps us find ourselves, which of course it does.) After a while, the essays accumulate. “How many do you have now?” a writer-friend asks. “Enough for a new book?” Well, that depends. Maybe enough for a collection, but a book?  I’d have to think about that. Do all the essays talk to each other in interesting ways? Is there a center point, a hub, into which all the spokes fit? If I had to write the cover copy for this book, what central elements would I highlight?

 

Click here to read the full post on Brevity.