This post by Milena originally appeared on blurb on 10/9/14.
When writing a novel, there are few selling tools as important as writing a solidly written blurb. Sure, the cover design creates intrigue, but, if you have caught a potential reader’s attention, the blurb is what will sell your book—and convert readers. A “blurb” can refer to both a “description blurb” that you write for the back cover of your book and a “review blurb.” For the purposes of this post, we’ll be focusing on the former, and how you, the writer, can craft the best possible blurb.
Dos
-Reference the genre and central theme
-Create intrigue around the main conflict
-Dive right in and introduce your protagonist
-Keep it short and punchy
-Reference your book-writing or professional status, if it relates to your book.