Quick links, bringing you great articles on writing from all over the web.
We are offering up something a little different today, a link to a podcast instead of a post. It is an interview between Chris Ducker and Jay Baer about book marketing that I thought was very interesting. Let me know if you like this or not.
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Marketing Your Book All the Way to the Bestseller Lists, with Jay Baer
In this podcast episode, Chris Ducker sits down with Jay Baer to learn exactly how to become a New York Times bestselling author! Get your notebooks ready!
Book marketing is a topic that has come up a lot for me lately. As many of you know, I’ve just wrapped a book, that has been traditionally published a while back.
Earlier this year, I interviewed Farnoosh Brock about her book on juicing, and her grassroots approach to marketing it – which worked very well for her. This time you will hear a different approach – a mix of old and new techniques, with some long-term brand building as the backbone.
In this interview, I talk with Jay Baer about his well-planned book marketing campaign, and we delve deep into how to become a New York Times bestselling author.
This is some very useful stuff, so get your notepads ready!
In this 50 minute episode, Jay and I discuss:
Why using unorthodox book marketing techniques can work in your favor.
How you can build awareness long before your book is released.
The criteria for hitting the NYT bestseller list.
How to utilize your community to make your book go viral.
Why hiring a publicist is still a good idea in the new business economy.
If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.
Quick links, bringing you great articles on writing from all over the web.
This quick link offering is a podcast! Don’t worry if you are not the podcasting type, there is a handy dandy transcript to read as well. Shelley Hitz lets us know what pages you should include in your author website. If you are a fan of this blog, you know how I feel about author websites!
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AA 034: 10 Pages You Should Include in Your Author Website
Your author website is your home online. However, have you really thought through the strategy of how to set up your website or simply put something together? In this episode I want to share with you 10 pages I think every author should include in their website.
Can’t listen right now? Read the transcript below:
Today I’m rolling out the red carpet and inviting you to join me as I share all about the pages you should have on your author website. My name is Shelley Hitz and I love being able to offer the content to you on this podcast each week, but I have just been crazy busy this last couple months. You may have noticed, especially the last month, a lot of my episodes have been interview episodes. That is just simply because I have been so focused on so many projects.
This last week I published a new book, The 90 Day Writing Journal, so fun. it’s a print book, spiral bound, you can find it on Amazon. I also launched my sales page for coloradowritingretreat.com, I’m so excited about this. I found an amazing chalet in the Rocky Mountains that I’m renting in September. I’m going to have a small group come and get some writing done with me.
Wow, it has been really busy and really crazy. So I’m glad to be back with you on this episode to really teach you and train you on this topic of websites, because I believe you have a God given message to share with the world. The question is, are you ready to shine?
It’s time for this week’s Center Stage Spotlight Training. This is where I share training and strategies to help you grow your business or ministry through writing and publishing books, marketing online, and creating products and services to sell on the back-end. I’m not just about books, but so much more. I’m here to help you connect with your audience in the best way possible. Today’s episode is all about your website, Episode 34 titled 10 Pages You Should Include in Your Author Website. I know this is going to help you come one step closer to bringing your message to people. So, be prepared to shine.
If you’ve been following me for a while you know I talk about the promotion pyramid. It’s actually a training that you can download for free at promotionpyramid.com. In that you will discover three things every author needs to have as part of their marketing plan. One of those is your website, so that’s what I’m going to be talking about today; your author website.
What should your main goal of your author website be? It should be to connect with your readers and build a relationship where they grow to know, like, and trust you. This is the basis of all marketing; building that relationship. Before we get into the strategy of the pages you should include on your website please just breathe. Let’s breathe together.
Get the podcast or read the full post on Shelley Hitz
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If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.
In my all-time favorite episode of Radiolab, “Finding Emilie,” a young art student named Emilie Gossiaux gets into a terrible accident while riding her bike and, rendered blind and deaf, is unable to communicate with her loved ones until she makes an incredible breakthrough. Listening to it on my drive home only got me to the middle of the episode, so I sat in my parked car staring at the garage until it was over. I was captivated by the voices of Emilie and her family. I’ve been an audio convert ever since.
It’s likely that thousands, if not millions, of others had the same experience last year when they discovered Serial, the This American Life spinoff considered to be the most successful podcast* of all time (5 million downloads and counting) that launched the medium back into the spotlight.
As a New York magazine piece noted last year, the increasing popularity of audio storytelling owes a lot to technology, as smartphones allow people to consume shows on demand anywhere, and cars increasingly come equipped with satellite radio and Internet-friendly dashboards. A recent report by Edison Research estimated that 64 percent of 12- to 24-year-olds and 37 percent of 25- to 54-year-olds in the United States listened to online radio weekly in 2104. The same year, 30 percent of respondents reported that they had listened to a podcast at least once, with 15 percent indicating that they had listened to a podcast within the last month.
*[Publetariat Editor’s note: this content may be behind a paywall]
ACX is a service provided by Amazon where authors can hook up with narrators and turn their book into an audio book for distribution through Audible, Amazon and iTunes. Up until this year the service was only available in the US, but now it’s available in the UK. Over the last few months I’ve been working with narrator Paul Hodgson on by book The Rise of Zenobia. You can listen to a sample here.
What does ACX actually do?
ACX is basically the interface you use to meet narrators, and deal with all the contractual information once you’ve found a narrator you want to work with. They check the recording quality of audio submitted before it’s put through for distribution. And they also provide a dashboard to keep track of sales and payments.
How do I start?
You log in using your Amazon account and the set up is fairly minimal. ACX pulls most of the information of your book from Amazon and you then add a bit more information, to make your book enticing, such as review quotes and possibly sales figures.
In this podcast episode, Chris Ducker sits down with Jay Baer to learn exactly how to become a New York Times bestselling author! Get your notebooks ready!