social media

My Kindle Countdown Deal Epic Fail

by

This post by Juliet Rich originally appeared on her site.

Over the Black Friday-Cyber Monday weekend, I offered The Flaming Geeks Book of Geeky Trivia for .99 on an Amazon Kindle Countdown Deal. I didn’t have tiers, so it was 99 cents the whole time until it went back up to the list price of $2.99.

As I did when I offered it as a Free Book Promotion, I only marketed it by sharing it on my personal Facebook page. I did this a couple of times during the promotion.

The results:

Free Book Promotion – ~150 free downloads (no money for me), followed up with ~5 sales immediately after the promotion ended (yay money). Plus it netted me my first review (yay review!).

Kindle Countdown Deal – no downloads, no sales, no new reviews

 

Why didn’t it work?

Reason #0 – I need to do more marketing in general. But that was true of both cases.

Reason #1 – Everyone who follows me on Facebook who wanted it already had it.

 

Read the full post, which includes four more specific reasons plus analysis, on Juliet Rich’s site.

 

Social Media is a Waste of Time for Writers—Hmmm, Think Again

by

This post by Kristen Lamb originally appeared on her blog on 1/20/15.

We’ve been talking a lot about social media lately and I am always grateful for your comments and thoughts. This kind of feedback not only helps me improve my blog, but my also books, because I get a glimpse of your worries, weaknesses, fears, loves, and strengths.

As a teacher/mentor/expert, it’s my job to address those fears and put you at ease or reinforce when you’re headed the right direction and give you tools and tips to take what you’re doing to another level.

There’ve been some comments that have piqued my attention lately. Namely this notion to give up on social media completely to write more books (out of vexation for the medium and the task).

Oh-kay….

Social Media is a TOTAL Waste of Time

Write more books instead of tweeting or blogging. Social media is a giant time-suck better spent writing great books.

I don’t know how to answer this besides, Er? *screeching brakes* Personally, I can think of no larger waste of time than researching and reading and spending countless hours crafting a wonderful book of 60,000-110,000 words and then?

No one knows the book exists so few people ever read it, enjoy it or are changed by the author’s story.

It’s like spending six months to a year on an oil painting to hang it in an attic.

 

Read the full post on Kristen Lamb’s blog.

 

Why Copyblogger Is Killing Its Facebook Page

by

This post by Erika Napoletano originally appeared on Copyblogger on 10/17/15.

Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work?

That’s how Copyblogger has felt about its Facebook page for quite some time.

As of today, the page has 38,000 “fans,” but Copyblogger’s presence on Facebook has not been beneficial for the brand or its audience.

Just over three months ago, Brian Clark reached out to me for some extra help on the page.

He thought that, given the success I have with my own Facebook page, several others I’ve managed for clients over the years, and the rapidly growing Your Boulder Facebook page I manage for him, maybe I’d be able to bring some life to Copyblogger’s Facebook presence.

Yep, I said. Let me at it.

Well, today I’m here to tell you that we’re deleting the account. This is the last day you’ll see the Copyblogger Facebook page.

If you’ve ever been frustrated with an aspect of your social brand presence, you’ll want to keep reading — because there are countless reasons why Copyblogger is killing its Facebook page.

 

Read the full post on Copyblogger.

 

15+ Ways to Create New Content from Old Content

by

This post by Kim Garst originally appeared on Boom Social on 12/5/14.

As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content.

Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!

 

1. Create a ‘Best Of’ blog post:
This one is great, both as a way to repurpose old content and as a way to boost your search engine rankings. Create a blog post that lists all your other blog posts or articles on a particular topic. Name it “The Ultimate List of _________ Resources”.

 

2. Turn a blog post into a Slideshare:
Take key points from a popular blog post and convert them into a powerpoint presentation or PDFs. Upload to Slideshare for free and potentially reach a whole new audience! “15 Ways To Create New Content from Old Content” for example !

 

3. Quote yourself on social media:

 

Read the full post on Boom Social.

 

Facebook's Like Affair With Brands Is Over

by

This post by Will Oremus originally appeared on Slate on 3/24/14.

Facebook is ending the free ride, wrote Valleywag’s Sam Biddle in a post that has been greeted with widespread alarm. No, it’s not forcing ordinary users to pay for its service or to share pictures of their babies. Rather, the claim is that it’s deliberately bringing an end to the era of free advertising for businesses via their Facebook pages.

Citing an anonymous source, Biddle reports that Facebook is in the process of slashing brands’ “organic page reach” to just 1 or 2 percent. That means only a tiny fraction of the people who have liked a business on Facebook will see each of its posts in their news feed, unless that company pays Facebook for wider promotion. The organic-reach squeeze would affect “all brands,” Biddle writes, from corporate behemoths like Nike to local merchants like New York’s Pies ‘n’ Thighs restaurant. He casts this as a cruel bait-and-switch on Facebook’s part:

Facebook pulled the best practical joke of the Internet age: the company convinced countless celebrities, bands, and “brands” that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.

That’s one way of looking at it.

Here’s another one: People don’t really like seeing a bunch of ads in their news feed.

 

Read the full post on Slate.

 

I Am Not For Everyone (And Neither Are You)

by

This post by Jessica Lawlor originally appeared on her site on 11/17/14.

You know what can really hurt sometimes?

Getting negative feedback about something you’ve created. Losing followers online. Unsubscribes from your newsletter. Hearing that someone has said something mean or untrue about you.

Here’s an example: last week I crafted my first-ever Get Gutsy blog community survey. For the most part, the results have been fantastic. I’m learning A TON about what you want, what you enjoy and what could make the Get Gutsy experience even better for you.

However, on the flip side, there have been just a handful of comments that made me stop in my tracks and go “HUH?!” But after that initial sting and singing “Hater’s gonna hate, hate, hate” in my head a couple of times, I tell myself to get over it.

I remind myself of the following:

I am not for everyone.

As much as I’d love for everyone to like me and my blog, it’s simply not the case.

We cannot let the opinions of others’ define our worth.

You are not for everyone, too.

 

Read the full post on Jessica Lawlor’s site.

 

The Best Time Of Day To Market Your Books

by

This post by Mike Lowndes originally appeared on his site on 2/5/14.

What Is The Best Time Of Day To Market Your Books?

Marketers have known for decades that people respond better to offers at different times of day and on different days of the week. But the internet has made things a whole lot more complicated, as well as opening up fresh opportunities for clever timing-based targeting. So how do you know what to send, when?

There’s plenty of research available on the subject, but a lot of it contradicts itself. In our experience your best bet is to let your target audience drive timing decisions. Here’s some guidance to help you hit the nail on the head at a time the nail actually wants to be hit.

 

When is the best time to market to your audience?

Facebook news feeds go out of date in no time. Old news gets buried and unless people are on there all the time, it’s likely they’ll miss your gems of wisdom and amazingness. The recent introduction of Story Bumping means time decay matters less than it did. But it still makes sense to post stuff on Facebook when people are most likely to see it. And the same goes for other social media. Old messages are buried fast, so it helps if you know the optimum time to release them.

Some studies suggest engagement rates are 18% higher on Thursdays and Fridays – probably because people are at the end of their tether at work, looking forward to the weekend and more inclined to take a sneaky peek at Facebook than earlier in the week. Obviously there are variations, but as a general rule posting Wednesday to Friday seems to reach the most people and generate the best response.

 

Read the full post on Mike Lowndes’ site.

 

Why Worrying about Genre is Holding You Back

by

This post by Nick Stephenson originally appeared on his site on 10/29/14.

I get a lot of emails from other authors who are struggling to gain momentum on their titles. Some of these authors have dozens of books out for sale (one industrious chap even had 70+) but sales aren’t where they’d like them. The main reasons I hear about?

“My book is in an unpopular genre.” Or, “Advice about book marketing doesn’t apply to my books. They’re too obscure.”

I get it, I really do. You’ve written something totally outside of the traditional idea of BISAC codes (the genre categories the ISBN companies use) and you’re not sure there’s a market. You’re more interested in writing for yourself first. And that’s cool. But it doesn’t mean there’s no audience.

Hell, if you can get ONE person to read your book, there’s nothing stopping you from getting a thousand. Or ten thousand. Or a million. I’m yet to see a genre of book that doesn’t have an audience large enough to sustain a decent income. But you’ve got to make it easy for readers to find out about your work. And this is where the 80/20 principle comes in. Here’s what I mean:

The 80/20 rule in a nutshell: what’s the 20% of effort that leads to 80% of results? What’s the 80% of effort that leads to 20% of the results? The exact percentages are flexible, but you get the point. Here’s an example:

 

Read the full post on Nick Stephenson’s site.

 

Thinking of Rebranding Your Blog? Read This.

by

This post by Stacey Roberts originally appeared on ProBlogger on 10/1/14.

Rebranding an established and successful business? Why would you do that?

For some, the risk of changing the name of something people have grown to know and love is too big. For others, the risk of being boxed into something they no longer feel much affinity for is even bigger.

No doubt it’s a scary leap to rebrand a blog – would people still read? Would a slight shift in direction upset the established audience? Would the to-do list of technical issues be too overwhelming? Would you lose all that Google love you’ve built up over the years?

At some point, if you’ve felt the rumbling undercurrent of wanting to make a change, you’ll decide those reasons are no longer enough to hold you back. And so you research new domain names, you design new logos, you test the waters. And you make the switch – your blog (and your online identity) is something new. Something more you.

Jodi Wilson did that on New Year’s Eve 2013. She took a blog she had lovingly nurtured for six years from online journal to a much larger online place of community and inspiration, and gave it a complete overhaul. Once a place to share the milestones and sleepless nights as a new parent, the blog had evolved into a new space of a woman finding joy in a simple, humble life. And Jodi felt it required a new look and name to reflect that.

“One of the biggest factors in the name change was the fact that my blog was originally named after my son and his teddy – Che & Fidel,” she says.

 

Click here to read the full post on ProBlogger.

 

How to Get Traffic to Your Author Website: 30+ Tips for Discouraged Writers

by

This post by Kimberley Grabas originally appeared on Your Writer Platform on 10/8/14.

Sure is quiet out there.

I mean seriously, with a gabillion people online these days, wouldn’t a few even accidentally stumble across your website?

Isn’t it statistically impossible (or at least, improbable) that you should have so little traffic to this darn blog that you’ve spent hours coaxing into existence, one precious post at a time?

What? Offline rejection isn’t enough, now writers have to be rebuffed online, too?

;)

Don’t be discouraged, dear writer, help is on the way!

Building traffic can take time. It’s not always easy to find the people who are interested in your topic and receptive to your point of view, your voice and your style.

Plus, you also need to consider the “share-potential” of your audience. Do your readers have large followings on social networks like Twitter and Facebook? Or better, do they have their own blogs or websites?

Or does your audience (or potential audience) have small networks of the usual suspects: friends, family and a few peers?

Be careful when comparing your growth with the internet gurus. If your target audience isn’t bloggers, businesses or online entrepreneurs, the share-potential of your readers will be much lower – and your growth, therefore, may be much slower.

Consider changing your goal from quickly growing your traffic, to focusing on ensuring that the traffic you are attracting is right for your author blog. You want the traffic you funnel to your site to be targeted, invested and closely aligned with your way of thinking.

And the results you seek – increased book sales, a supportive community, authority and influence in your genre or niche – are not *necessarily* linked to high traffic numbers.

To achieve those results, you must remember that it’s not traffic or “the numbers” that are most important, but building relationships with people that value what you have to say and how you say it. (Although highly targeted traffic + big numbers = the holy grail :) )

The more targeted the traffic you draw to your site, the better your chances of turning visitors into fans.

 

I Know You Want it, But Are You Ready for a Surge in Traffic?

Attracting the right people to your author website is important, but a key ingredient in exponential traffic growth is retaining as many of those readers as possible.

If you don’t stop the leaks, you end up spending a lot more time and resources than you need to.

Therefore there are two components to “getting more traffic”: ready your website and social media outposts to receive visitors AND draw the “right” people to your site. (Tweet this idea!)

You’ll need to focus on both to begin seeing an increase in traffic and to start growing your fan base.

 

Click here to read the full post, which is very lengthy and includes MANY specific tips and strategies, on Your Author Platform.

 

A Shower of Golden Rules – or How to Make Social Media Work for You

by

This post by Derek Duggan originally appeared on Words With Jam on 10/1/14.

There are a lot of pressures on writers these days. Not only do you have to write books and stuff but now, with the demands of an ever present public, you have to write about other things across several platforms.

This can seem a little daunting to the novice, but there are some simple rules and once you follow them you’ll be laughing all the way to the bank (and then, as a writer, crying all the way home again). First, and most conspicuously, you will have to make regular posts on social media sites. This can be a little bit tricky as you have to show people that you, as a writer, are better than everyone else while making yourself seem like a regular Joe Soap at the same time. It doesn’t matter which platform you choose, the rules are the same.

 

1. Wine/alcoholic beverages. You have to mention wine in at least every other post or people will think you’re not an alcoholic and therefore not a real writer. It doesn’t matter if you’re really a teetotaler, you still have to post things like – Hey, is it wine o’ clock yet? – or – It must be beer thirty – or – It must be time to down a bottle of whiskey and shit the bed by now! Nobody will buy your work if you don’t do this. In a recent study at the British University of Made up Studies it was found that the amount of times wine was mentioned on a writer’s time line was directly proportional to the amount of sales achieved. And that’s a fact. If you can’t think of any wine related thing to say why not simply post a link to some online article that says drinking lots of wine makes you really good at doing everything and makes you really healthy and people who live under bridges and shout at traffic are just doing it wrong. This will help you to connect with regular alcoholics and convince them to buy your stuff.

 

2. Work in progress. You have to mention this from time to time or people might forget that you’re not just someone who lives under a bridge and shouts at traffic. Don’t go into details – just say something about drafts and word counts and that should keep everyone happy. In this way you can connect with regular people by pretending that you do some work too and don’t actually spend the whole day farting about on the internet.

 

Click here to read the full post on Words With Jam.

 

4 Completely Scientific Ways To Know If Your Content Is Compelling

by

This post by Jennifer Miller originally appeared on Fast Company’s Co.Create on 9/23/14.

What makes for compelling art? Any creator who has given half a thought to paying the rent, or achieving immortality, has considered what makes art sell. We know that the notion of quality–the idea that “the best” art and marketing and media reaches the most people–is insufficient to explain what gives some creations mass appeal. So why do people–large number of people–find books, ads, movies and art works compelling? How can we know, ahead of time, what will pique our curiosity and sustain our interest? Jim Davies, an associate professor at Carleton University’s Institute of Cognitive Science and director of the Science of Imagination Laboratory wanted to find out. The result is a theory of compellingness, outlined in his book Riveted: The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe.

Davies’s entry point into what makes art riveting, however, did not start with an analysis of best-seller lists or top-40 charts. He came to the question of compellingness through the one thing in human experience that has inspired passionate feelings (good and bad) in the majority of the world’s population: religion. “Unless a religion is compelling in some way, it’s not going to take off,” he says. “Religion has explanations, stories, rituals, and that all caters to our basic psychological proclivities.” Today, he says, we treat old religions, like the Greek myths, as though they are works of art. “Those were stories that people wholeheartedly believed. Even an atheist can look at stories from Bible and admit that they’re good stories.” So what makes religion, and its compelling counterpart, art, truly riveting? And what impact will that have on the way we create and consume culture?

 

Click here to read the full post on Co.Create.

 

21 Social Media Conversation Starters

by

This post by Kim Garst originally appeared on her site on 9/22/14.

Do you need a social media jump-start? Are your posts falling flat, or are you struggling to come up with new and interesting things to say?
Following are 21 social media conversation starters you can use to get your fans and followers to start talking!

1. Request feedback
Ask for feedback on your products, services or website. Example: “Are there any products you wish we would carry?”.

2. Be funny
Jokes, memes, funny stories and humorous videos all grab attention and encourage your followers to be part of the conversation.

3. Give the inside scoop
Your fans will appreciate being let in on a little-known fact or a behind-the-scenes story. Example: “Did you know that our CEO recently learned to ride a bike…at the age of 53!”.

4. Share a personal story
Showing your personal side is one of the best ways to get people to share their own personal experiences!

5. Cite an industry statistic
Sharing a relevant statistic shows you’re on top of the latest research in your niche; and these types of posts are great for getting shares and retweets.

 

Click here to read the full post on Kim Garst’s site.

 

Catering To Your True Fans

by

This post by Ksenia Anske originally appeared on her blog on 9/15/14.

Hey, indie writers? This is what marketing your self-published books is about. It’s about catering to your true fans, even if that might upset some people. As you’re aware, I’m doing a cleaning spree on Twitter, unfollowing most accounts, so I’m left only with about 2K of those that I really want to follow and read. After being on Twitter for almost 5 years, it’s not easy. In fact, it’s ruffling some feathers, as you might have seen in the comments to this post about dealing with online trolls.

Why am I doing it?

I’m doing it to cater to my true fans. I used to be afraid to say this word, “fans.” It felt odd. Weird. Exhilarating, and yet still weird. Me, having fans? How could I? I’m a nobody. It felt somehow self-serving and egoistic by saying it. Slowly, I’ve gotten used to the idea that I do have fans. And they are true fans, fans who send me money when they themselves are struggling financially. Fans who support me in my darkest moments, dragging me out of my gloomy murderous moods and spanking my ass to get me back to writing. Fans who are patiently waiting for my next book to be published, who have already read every single draft of that book and have pre-ordered it and donated me more money on top of it. Fans who have sent me messages, saying they will travel to my first book reading this Friday, even though they don’t live in Seattle.

 

Click here to read the full post on Ksenia Anske’s blog.

 

Harnessing the Power of Goodreads

by

This guest post by Penny Sansevieri originally appeared on D’vorah Lansky’s Build A Business With Your Book.

Goodreads has really become a front and center social network for authors. If you’re not on Goodreads or if you haven’t touched your account in a while you should consider this site and the benefits it offers.

There have been many success stories from Goodreads, authors who “got noticed” by having lots of activity there, mingling with other members, and getting tons of reviews. While success isn’t guaranteed on this site (or anywhere), Goodreads can really help you get a leg up on your promotion. So, how did the massive growth of this site happen?

Their CEO, Otis Chandler, cited three primary factors behind the acceleration: “a critical mass of book reviews,” “explosive” mobile growth, and international expansion.

To understand Goodreads as an author, what works and what doesn’t, you have to understand the average demographic of the site, which is adult female, many with college age kids and, surprisingly, a whopping 81% of them are Caucasian. They are avid readers, though many are less affluent than the average Internet user so low-priced books and free books do very well on this site.
 

Click here to read the full post on D’vorah Lansky’s Build A Business With Your Book.